TREND WIND AW18
Marta André Katarzyna Kowalczyk Sandra Butnorytė
ABOUT US
Catching a trend breeze. Predicting its impact.
All-around we observe and perceive factors that cause constant shifts in the fashion landscape. By providing detailed forecasts, we ensure that companies stay relevant and are well-prepared for impending conditions. Our main aim is to keep our clients a step ahead and encourage them to pursue growth opportunities when new trends drop.
Warning about the storm.
“Initially, I didn’t want to make a statement, but when you see what is happening in the world, you must react.” Walter van Beirendonck, Fashion Designer
/ CONTEXT
TERRORIST ATTACK, PAKISTAN 2009
‘I’m a fashion threat, not a terror threat’ Frida Deguise 2015
‘I am not a terrorist’ Vivienne Westwood 2005
Walter van Beirendonck AW15, Anti-terrorism messages
DB Berdan AW16, Banner against terrorism violence
BRUTALIST ARCHITECTURE / INSPIRATION
Geisel Library University of California San Diego Own picture, Memorial to the Murdered Jews of Europe, Berlin
The “Toblerone” building, Belgrade, Serbia
Stefan Giers. Landmark in the Lusatian Lakeland
Queen Elizabeth Hall and Purcell Room, London The Western City Gate, Serbia
John Hejduk, Berlin Tower
Berlin Bunker, Boros Collection
WHY? - Raw - Aggressive - Protective - Shell - Function - Exposed - Visually heavy Georgian Ministry of Highways
AUTUMN WINTER 2018
/ menswear
TREND DESCRIPTION / OPERATIONAL FIT
Combining a need for product functionality with utility street style looks, strong military references with a hint of rebellion are going to step-up, by incorporating hardware details, ‘poacher’ pockets, clips and chunky zippers into the next season. Utility vests, chore coats, and military cargo pants will benefit during the long outdoor trips as well as in urban environments. Leather-look trimming with a dull shine and 3D structures will give a modern approach to workwear designs. Twill and stitch cotton will dominate it. The trend will revive the philosophy behind Brutalist architecture that will be reflected in-store through textural patterns and remodelled classical forms.
/ TREND MOODBOARD
1KCORP, Ballistic Vest
Emma Brie, Graduate Collection
FUNC TIO NAL
UR BAN
ACRONYM AW16
OUT DOOR
UTIL ITY
Textures, WGSN
REBEL LION ALYX STUDIO, Rollercoaster belt
Patterns, WGSN
COLOUR PALETTE – OWN WORK
OPERATIONAL FIT
COLOUR PALETTE / OPERATIONAL FIT
ZILCH - 001
BETON - 002
URGE - 005
CAMO - 003
CLAY - 006
CADET - 004
BODEN - 007
“More than trends, consumers need functionality. Everything needs an element of fashion. But that’s more like a spice.” Tadashi Yanai, founder and executive chief of Fast Retailing
ALYX
STUDIO
–
ROLLERCOASTER
BELT
White Mountaineering FW18
Asstseries Bomber Jacket
Stone Island
ALYX Studios FW17
ALYX Studios FW17 Tech Spec
Barbour x Engineered Garments AW18
Balenciaga SS16 Menswear
ALYX Studios Menswear
MINIMAL SOLID / VM & IN STORE
Utopia concrete speaker, 2017
R store by Studio Gascoigne Auckland
LJ Lamps, 2015 Bikini Berlin, 2018 Own picture, Boros Bunker 2018
Linear led light, 2016 Flavio de Carvalho chair, 1939
Bikini Berlin, 2018
The Whitney Museum, New York, , 1966 Dill restaurant, Reykjavik, 2009
Juliaan Lampens, 2018
TROOP ATTIRE / PRINTS & GRAPHICS
Own picture, UoF 2018 Textures, WGSN 2017
Own picture, House of Fraser 2018
Own picture, UoF 2018
Own picture, UoF 2018
Own picture, UoF 2018
Own picture, House of Fraser 2018
Textures, WGSN 2017
Paladium Boots, 2017
Trade Shows, Berlin 2018
Dango Tactical Wallet
SURVIVAL KIT EUROHIKE
/ PRODUCTS
Tough Xtreme iPhone Cover
Dango iPhone Cover
Serated Blade, Nisbets
Multi Function Carabiner, AliExpress
Highlander Military Water Bottle
Dango
Concrete Candle, Novel Studios
Dango Tactical Wallet
Carabiner, Camping Bazaar
Military Flask
Concrete Candle Holders, Trouva
WHITE STUFF / CONSUMER PROFILE
WOODLANDS BRITON
MOODBOARD––OWN OWNWORK WORK MOODBOARD
WHITE STUFF x OPERATIONAL FIT
MOODBOARD – OWN WORK
TREND FORECAST
Marta André Katarzyna Kowalczyk Sandra Butnorytė
AUTUMN/WINTER 18 OPERATIONAL FIT
RETAIL
MINIMAL SOLID
VM & IN STORE
TROOP ATTIRE
SURVIVAL KIT
PRINTS & GRAPHICS
PRODUCTS