kalamata rising
KALAMATA:21 European Capital of Culture Candidate City
Photos by: Tassos Vrettos Konstantinos Theofilopoulos Copyright: KALAMATA:21
Establishment of Candidacy Office
1st phase of public consultation
1st research on the use of cultural offer
2014
November
2015
Dec. Jan. Febr.
March
cultural planning
Apr.
May
June
cultural mapping Artistic Director recruitment
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July
Cultural Planning Committee
Aug.
1st citizens laboratory
Sept.
Oct.
2nd phase of public consultation
Nov.
Dec.
submission of the Bidbook
presentation of the Candidacy
2016 Jan.
February
2nd research on the use of cultural offer
2
The Candidacy Office is an independent body which is responsible for bidding for the title of European Capital of Culture in 2021 on behalf of the city of Kalamata. The Candidacy Office is an administrative structure of “FARIS”, set up by a programming agreement among the Municipality of Kalamata, the Municipal Cultural Center of Kalamata and “FARIS”, with executive and operational autonomy from the Municipality of Kalamata and “FARIS”. The mission of the Candidacy Office is the city of Kalamata to be entitled as European Capital of Culture 2021.
Ektor Tsatsoulis Executive Director Elena Penga Artistic Director Georgia Giannakea Communication & International Relations Officer Maria Kallikouni Planning and Partnerships Officer
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Table of Contents:
1. Manifest 2. Concept 3. Participatory design 4. Outreach 5. Partnerships 6. Research 7. Support 8. Promotion 9. Presentation of the Candidacy 4
1 Manifest
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Kalamata is a strong contender for the title of European Cultural Capital for 2021. The purpose of KALAMATA:21 is to awaken collectivity , to sensitize and stimulate its citizens into actively participating in the process of transforming the city from a small town in the European hinterland into a global city. Let Kalamata serve as a European example of decentralized cultural advancement and as a cocoon of creativity. With its central axis revolving around culture, KALAMATA:21 defends equality, transparency and integrity and welcomes all people, regardless of their gender, age, ethnicity, social class, religion or sexual orientation. At our core, we promote European values of mutual respect, solidarity and collaboration. Access to culture, protecting our region against unregulated urban and financial development, promoting our cultural heritage and authenticity, utilizing new technologies and raising awareness among
the public at large of culture in its purest form provide our central direction and serve as a beacon to guide Kalamata in its role as European Cultural Capital. For this reason, we continue to strive to strengthen our artistic and cultural education as well as advancing unconventional and innovative artistic initiatives. The vision for Kalamata is the story of a city that opened its doors onto Europe by means of a revolution, survived a devastating earthquake and was reborn; of a city that, although challenged by these dark times of economic strife, is once again mobilizing itself to defend culture in its broader sense—a culture that is beyond the arts and above and beyond borders. It is a city entrenched in the natural environment of the Greek south; a city that is stirring, surfacing, emerging; a city that is rising.
Kalamata
Rising
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2 Concept
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The Kalamata Rising programme seeks to bring about a strategic step-change, a gradual cultural upgrading and awakening through our city’s candidacy for—and, ultimately, tenure as—EcoC.
ist that respects the efforts of a small city to protect nature, to promote its cultural heritage and to invest in contemporary arts and digital culture.
The concept tells the story of This is a long-term propos- a city that is opening up to al that will open up the city, Europe through a Revolution, bring back some of its self-ex- then an earthquake, and now iles, attract people from other the crisis of the present. And cities and from abroad, and coming out of each new chaleven attract the kind of tour- lenge well.
Goals to achieve: Let Kalamata serve as a model for decentralised cultural development. To establish Periphery as the new Cosmopolis Prevent brain drain To overcome citizens passivity Extroversion
Kalamata Rising!
Artistic production of high quality To upgrade and encourage independent cultural institutions To develop digital coherence capacity and know how
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3 Participatory design 9
cultural planning committee educational team
working groups focus groups volunteers ideas post it development of artistic programme citizens laboratory
10
1
Îż citizens laboratory in Kalamata
11
12
12
working groups
documented ideas
400
25
working groups members
13
500
focus groups & brainstormings
500 meetings
10
volunteers
wo act rk ivit in ie g s gr of ou ps
150
training of volunteers and facilitators of working groups
member of the International Observatory of Participatory Democracy(IOPD)
10
meetings of the Cultural Planning Committee
14
4 Outreach
15
events campaigns participation in events
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events Information of elected representatives about ECOC
campaigns
Presentation of the results of the research on the use of cultural offer and city’s identity Press conference in Athens
Christmas events
KARMEN Greek National Opera
5.000
1.300
reach
Carnival of Kalamata
International Conference of Choir Festival ‘‘Messinian ΙΝΤΕRKULTUR Amfiktyonia’’
12.000 6.000 reach
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reach
reach
1.500 reach
Open information event on the ECOC
Media and ECOC
European programmes and culture (co organised with Mataroa) Cruise ships
3.000 reach
21st International Dance Festival
Cultural summer
3.000 130.000 reach
reach
Visit of representatives of Municipality of Thessaloniki
Sculpture Symposium
White night
reach
200 reach
80.000
200
reach
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participation in events
ΙΝ SITU metaλλaξις
2nd School of Tourism
Goals to achieve: *To inform the citizens of the wider area of Messinia as well as the visitors about ECOC, the timetable and the selection criteria a) provide information about ECOC
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INTERNATIONAL CONFERENCE OF DEVELOPMENT AND ECONOMY
3rd School of Tourism
b) provide information about Kalamata’s candidacy c) provide information about the Candidacy Office KALAMATA:21 and the concept Kalamata Rising d) provide information about previous ECOCs
ICONDECON
Technological Educational Institute of Peloponnese
«Μessinia: Building tradition and culture creating development» Communication and Promotion Center
Green House Venture Garden
* To inform the citizens
about the ways they can participate and contribute with their ideas and experience in the ECOC project * To create the basis for further partnerships
a) To support the candidacy by signing the manifest of KALAMATA:21 b) Sponsorships
*To create ambassadors of the idea of the Candidacy of Kalamata for becoming ECOC
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5 Partnerships
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Greek-Romanian ECOC meeting Sibiu
230 partners in the artistic programme
Les recontres Mons 2015 Messinian Chamber of Commerce
Technological Educational Institute of Peloponnese
University of Peloponnese PROSVASIS platform Greek National Opera impact hub Athens
Memorandum of Understanding
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Stavros Niarchos Foundation Cultural Centre
future library
Cultural Institutions/
60 cultural organisations
International Observatory of Participatory Democracy
Summer School University of Peloponnese
Culture for cities and regions Start- App Maniatakeion Foundation
Place Identity Post it for City Labs Crowdpolicy
Networks, Organizations (local and international)
Imagine the City
children’s contest of christmas paintings
Painting exhibition by school of visual arts for children ‘‘Kyte’’
Sports Club Akritas
School of foreign languages Makropoulous
Local Partnerships
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6 Research
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Degree of achievement of objectives of FARIS(beneficiary organization of Municipality of Kalamata) in the cultural sector Cultural mapping of cultural institutions and groups
60
Survey on the citizens vision
300 *2
‘‘A city more socially sensitive’’
citizens
‘‘A city that is extrovert’’
+ -
Surveys on cruise visitors the place itself
*2
‘‘A city that has more to offer to young people’’
improvement in information issues
Surveys on the cultural life and the identity of the city
1600 participants, the 75% votes YES for Κ:21 Survey on physical accessibility
65
shops
90%
intention to change! 28
7 Support
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30
Sponsors
Media Sponsors
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Volunteers 30 active 150
registered
483 hours
Support by Municipalities
Municipality of Pylos-Nestoros Municipality of Western Mani Municipality of Messini Municipality of Oihalia Municipality of Trifyllia Municipality of Athens Municipality of Thessaloniki
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300.000 flyers
10.000 posters
2.000 shops
Thank 5.00 0 SIGNATURES indication of support 33
VOLUNTEER
you 34
8 Promotion
35
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47 followers
2.000
Press reports
600+ min. airtime
18
77 Newsletters
2.200 1.300 37
Press Release
receivers per email in Greece
receivers per email in Greece
EU
321
Twitter followers
16.100 3.100
Google+
views
Facebook likes
30.000 Facebook max reach
63 followers
1.507
views 38
9 Presentation of the Candidacy 39
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2 4 . 0 2 .1 6 Panagiotis Nikas Mayor of Kalamata
Ektor Tsatsoulis Executive Director KALAMATA:21
Elena Penga Artistic Director KALAMATA:21
Maria Kallikouni Planning and Partnerships Officer KALAMATA:21
Marina Papatsoni Marketing & Business Development Director at TEMES SA-Developers of Costa Navarino. Sponsor of KALAMATA:21
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Presentation Team Katerina Vigkou Teacher, Volunteer, Member of the Educational Team of KALAMATA:21
Filaretos Vourkos Youth Worker, ACADEMY:21 Partner
Eleni Volonaki Professor at University of Peloponnese. Facilitator of working group of KALAMATA:21
Elias Skenderidis Digital Consultant, DigiKa Coordinator
Nancy Kanellopoulou Cultural management, Volunteer, Member of working groups of KALAMATA:21
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we did * 43
Kalamata Eleusis, and Rhodes have been shortlisted in the competition for the title of European Capital of Culture 2021. The recommendation was done by a panel of independent experts evaluating applications from 14 competing Greek cities.
d it 44