Kali Koller: Portfolio

Table of Contents

CATALOG DEVELOPMENT

CELEBRITY PRESS KIT

FASHION SHOW PRESS KIT

EVENT PLANNING

PRECISION DANCEWEAR CO.

PRODUCT DEVELOPMENT

TRENDS & CONCEPTS

ADVERTISING

ENTREPRENEURSHIP

Catalog Development

I developed this look book based on the brand Free People. I used photography skills with a DSLR camera. I have a basic understanding of camera operating using manual settings for focus, ISO, aperture, and shutter speed. I styled each outďŹ t and shop with inspiration from the overall brand aesthetic. This entire catalog was designed in Adobe InDesign program.

I also designed web pages for www.freepeople.com such as home page, product detail page, checkout page, and order conďŹ rmation page. I used Photoshop to design each layout for web design and editing photos.

AUGUST 2014 2

Virginia Lace Bandeau, style #30165, baby pink, $26 Simplistic Cardigan, style #30189, black, $52 We The Free Maxi Skirt, style #30154, black/red, $118 Titan Gladiators, style #52013, metallic, $68

3

Nicolette Tank, Style #20100, Black, $26

FP ME @freepeople

4

Contact Us Phone: (800) 309-1500 Fax: 800) 436-2618

Free People Direct 30 Industrial Park Blvd Philadelphia, PA 19152

Ordered By:

Shipped To: (If different than Ordered By)

Name: Address: City: State, Zip:

Name: Address: City: State, Zip:

Day Phone: (___)___-____

Order Item:

Evening Phone: (___)___-____

Style Number:

Method of Payment: (No Cash) Bulleted Statement Necklace, style #560899, gold, $105

www.freepeople.com

Visa

Mastercard

Amex

Discover

Check

Money Order (US Funds Only)

Qty.

E-Mail:

Color:

All shipments are priority US mail or UPS ground.

Price of Each:

Merchandise Total: Shipping & Handling:

Overnight shipments are accepted via phone only.

Additional Shipping:

Prices & Specifications are subject to change.

PA Sales Tax 8.425%

Sub Total:

Grand Total: all items are warranted against damages upon reciept.

Account Number

__/____ Expiration Date:

Customer Signature:

100% Satisfaction Gauranteed.

5

SEARCH|ACCOUNT|BASKET

Home

New Arrivals

Clothing

Accessories

Housewares

Sale SEARCH|ACCOUNT|BASKET

Home

New Arrivals

Clothing

Accessories

Housewares

Sale

Your Basket Shine On Droplet Earrings Style No. 52099

Return Policy Payment Methods

$28.00

Basket Total:

Color:

Size:

Qty.

Item Total:

Clear

O/S

1

$28.00

Shipping Rates Gift Options $28.00

Gift Wrap:

$0.00

Shipping:

$0.00

Oversized Shipping:

$0.00

Estimated Tax:

6.25%

Grand Total:

$29.75

CHECKOUT Customer Service: (800) 230-5254

SHOP NEW ARRIVALS

SHOP ACCESSORIES

CUSTOMER SERVICE:

SHOPPING INFO:

EXPLORE:

ORDER STATUS SHIPPING INFO RETURNS & EXCHANGES ORDERING AND PAYMENT INTERNATIONAL CONTACT US

REQUEST A CATALOG PERSONAL SHOPPING GIFT CARDS START A WISH LIST POPULAR SEARCHES

OUR STORY WHOLESALE WEBSITE WORK AT FREE PEOPLE BDLG 25 BLOG SUBSCRIBE

TERMS OF USE

6

SHOP SHOES

US PRIVACY SITE MAP sitemap

FIND A STORE

BY ZIP OR CITY

SHOP SWIM WEAR

CUSTOMER SERVICE:

SHOPPING INFO:

EXPLORE:

ORDER STATUS SHIPPING INFO RETURNS & EXCHANGES ORDERING AND PAYMENT INTERNATIONAL CONTACT US

REQUEST A CATALOG PERSONAL SHOPPING GIFT CARDS START A WISH LIST POPULAR SEARCHES

OUR STORY WHOLESALE WEBSITE WORK AT FREE PEOPLE BDLG 25 BLOG SUBSCRIBE

TERMS OF USE

US PRIVACY SITE MAP sitemap

FIND A STORE

BY ZIP OR CITY

SEARCH|ACCOUNT|BASKET

Home

New Arrivals

Clothing

Accessories

Housewares

Sale

SEARCH|ACCOUNT|BASKET

THANK YOU FOR SHOPPING WITH FREE PEOPLE. COME BACK SOON

Home

New Arrivals

Clothing

Accessories

Housewares

Sale

YOUR ORDER CONFIRMATION NUMBER IS: 279-9W3-0426

Shine On Droplet Earrings Style No. 52099

$28.00

 Be the first to write a review

Details: -Metal/Plastic -Size: 2”L x 3/4” W -Imported

Color: Clear

ONE SIZE

Shine On Droplet Earring $28.00 Style No. 52099

Qty: 1

Color:

Size:

Clear

O/S

Qty.

Item Total:

1

$28.00

GRAND TOTAL: $29.75 CHECKOUT

A RECIEPT IS SENT TO YOUR E-MAIL

ADD TO WISH LIST FIND IN STORE

CUSTOMER SERVICE:

SHOPPING INFO:

EXPLORE:

ORDER STATUS SHIPPING INFO RETURNS & EXCHANGES ORDERING AND PAYMENT INTERNATIONAL CONTACT US

REQUEST A CATALOG PERSONAL SHOPPING GIFT CARDS START A WISH LIST POPULAR SEARCHES

OUR STORY WHOLESALE WEBSITE WORK AT FREE PEOPLE BDLG 25 BLOG SUBSCRIBE

TERMS OF USE

US PRIVACY SITE MAP sitemap

FIND A STORE

BY ZIP OR CITY

CUSTOMER SERVICE:

SHOPPING INFO:

EXPLORE:

ORDER STATUS SHIPPING INFO RETURNS & EXCHANGES ORDERING AND PAYMENT INTERNATIONAL CONTACT US

REQUEST A CATALOG PERSONAL SHOPPING GIFT CARDS START A WISH LIST POPULAR SEARCHES

OUR STORY WHOLESALE WEBSITE WORK AT FREE PEOPLE BDLG 25 BLOG SUBSCRIBE

TERMS OF USE

US PRIVACY SITE MAP sitemap

FIND A STORE

BY ZIP OR CITY

7

Celebrity Public Relations

KIMBRA SINGER AND SONG WRITER

This press kit is for promoting the up and coming, singer and song writer, Kimbra. I illustrated her background and accomplishments as a promotional tool to present to the press and public.

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RECENT ACCOMPLISHMENTS • 3 Top singles: “Cameo lover”, “Two Way Street”, and “Good Intent”.

• Triple J’s top 100 music chart • 12,000,000+ total views of her stylish videos on YouTube • She won the ARIA for 2011 Best Female Artist • Her duet with Gotyé on the world-conquering Somebody That I Used To Know, a chart-topping hit in 11 countries world-wide, and No. 1 for 8 weeks on the Australian singles chart • Performances at Splendour In The Grass, Big Day Out, Meredith, Parklife and a sold-out national headline tour, with forthcoming shows including Groovin’ The Moo • Debut record Vows and self-produced music video • Vows reached No. 3 in home New Zealand and No. 5 in Austrailia. Reached Platnium status in three weeks • Co-writes with soul star John Legend • Records with iconic producer Mike Elizondo

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PUBLICITY STILLS

*ADDITIONAL PHOTOS UPON REQUEST

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BIOGRAPHY OF KIMBRA Spending her early years around her native New Zealand, it was only once Kimbra borrowed a small eight-track recorder from her school’s musical department that her song writing flourished in sincerity. Kimbra experienced a furious period of creativity, including the inklings that would become her debut album. Her beautiful talent was discovered by manager, Mark Richardson of OutPost Management, at the young age of 17.

Richardson enabled her to relocate to Melbourne to pursue her musical career and passion. She has been carving her own path ever since.

Kimbra has turned into a creative icon in her industry. With three top hit singles, with the help of her fans, Kimbra ranked all three on Triple J’s Hottest 100. She has signed an international deal with Warner Music, complemented by her band of funky musicians, is now taking on the States. Be on the lookout for Kimbra on tour with Foster The People, as they confirm future dates. Kimbra is rapidly establishing herself both locally and internationally as a significant talent. A fresh, exciting creative spirit in today’s music industry.

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Fashion Show Public Relations Kate Spade SATURDAY

THE WEEKEND FASHION SHOW

In this Public Relations course, I developed a fashion show public relations kit for the brand Kate Spade Saturday. I planned the objectives, dates, facility, publicity, and budget. I also created the proper format for a press release.

Kate Spade SATURDAY You are cordially invited,

March 22, 2013 7 P.M. Park West 322 W Armitage Ave, Chicago, IL 60614 General Admission: $100

THE WEEKEND March 22nd 2014

7 O’Clock in the evening

Park West Venue

322 W Armitage Ave, Chicago, IL 60614

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INTRODUCTION TO KATE SPADE SATURDAY BRAND LAUNCH Possible Dates 2014: -February 13th -February 20th -March 1st Target Groups: -Quirky, fashion forward men and women -Anna Wintour, Andrew Rosen, Isaac Mizrahi, Taylor Tomasi Hill, Zooey Deschanel, Diane Von Furstenberg -Chicago Magazine, Q87.7 Underground Radio, Ogilvy & Mather executives, NBC Chicago Objectives: -Attendance goal of 700 -Ticket sales goal of $60,000 -5 month plan time

FASHION SHOW PLAN LAUNCHING NEW BRAND: KATE SPADE SATURDAY

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PLANNED PUBLICITY & EVALUATION

Plan Publicity: Primary Objective: -Introduce/Publicize Kate Spade Saturday brand Secondary Objective: -Entertain -Brand awareness Media: -Local magazines -Radio -Interactive web campaigns -Local TV stations Evaluate: -Questionnaire: 1. Rate the event (1 poor, 5 fabulous) 2. Rate the staging/decor _ 3. Rate catering/drinks _ 4. Did you enjoy the brand’s collection?

5. Favorite part of Kate Spade Saturday?

6. Additional comments:

CHECKLISTS & BUDGET BREAKDOWN Checklist: -Choose time show starts -Finalize date & venue -Wardrobe -Dressers -Rehearsal dates -Hair & make up team -Backstage sequence -Casting (models) -Venue layout/production – work with show manager -Manage guest list -Design and print programs Venue: Realistic Venue: Park West $6,000 Budget: $150,000 -Venue: $6,000 -Food / Drink: $9,000 -Audio/Visual: $5,000 -Models: 15 @ $750 = $12,000 -Beauty team: $3,000 -Security: Included with venue -Set up/Clean up: $3,000 -Advertising: $7,000 -Committee Personal: 10 @ $5,000 = $50,000 *Total: $86,000 Revenue: - 600 general admission at $100 = $60,000 -100 VIP guests at $250 = $25,000 -Sponsors: $13,000 -Total: $98,000

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FOR IMMEDIATE RELEASE

TREND BOARD: FALL/WINTER 2014

CONTACT: IMPULSE PUBLIC RELATIONS Tel. 312.659.6962 E-mail: kali@impulsepr.com

Kate Spade launches new brand: Saturday Park West hosts The Weekend fashion show for brand launch Schaumburg, IL, December 4, 2013 - Kate Spade is launching a new brand under the Kate Spade NY umbrella. The fashion show will present the fall 2014 collection which the brand will launch with. Park West Chicago is hosting the event at 7PM, March 22, 2014, located at 322 W Armitage Ave, Chicago, IL 60614. General admission is $100 per ticket and VIP tickets are $250 per ticket, with a limit of 100 VIPs. Saturday is a lifestyle brand that loves bright colors, graphic shapes, and bold prints, and believe that getting dressed should be a lot of fun. The Weekend fashion show will showcase the brands aesthetic by channeling the carefree spirit of the weekend and bringing it to every day of the week with smart silhouettes, honest fabrics, and a sense of spontaneity.

Kate Spade originated in 1993, when Kate Brosnahan Spade, a former accessories editor at Mademoiselle, set out to design the perfect handbag. The brand now has grown into a global lifestyle brand and aim to inspire colorful living through our handbags and clothing to jewelry, shoes, stationery, eyewear, baby, fragrance, tabletop, bedding, and gifts. For more information visit katespade.com or saturday.com

Kate Spade Saturday March 22, 2014 Park West Chicago 322 W Armitage Ave Chicago, IL 312.200.8785 info@saturday.com

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Event Planning & Promotion I was the Public Relations Coordinator for the Pulse Presents Prism fashion show. I handled all public relations related tasks such as promotional pieces, press releases, receiving sponsorships, and fund-raising for the non-profit event. We raised $18,500 for Salute, Inc., A 501(C)(3) organization to benefit veterans and their families.

PUL SE PRESENTS

THURSDAY MARCH 13th

RECEPTION

AT 7:00PM

DOORS OPEN AT 7:45 EIGHT O’CLOCK SHOW

MEADOWS CLUB 2950 W. GOLF RD For tickets and infrormation: Call Kali Koller @ 1 (224) 698 9147

ROLLING MEADOWS

TICKETS: V.I.P. $65

GENERAL ADMISSION: $25 PRE-SALE $30 AT THE DOOR

STUDENT ADMISSION: $15 PRE-SALE $20 AT THE DOOR

(MUS T HAVE VALID I.D.)

All proceeds go to Salute, Inc. We passionately pursues meeting the financial, physical and emotional needs of military service members, veterans and their families.

We strive to raise awareness of their sacrifices and provide a safety net to ensure every military family is treated with honor and dignity.

16

!

Dear Friend: We, the students at The Illinois Institute of Art- Schaumburg, are hosting our Annual ‘Pulse’ Fashion Show on March 13th, 2014 at the Meadows Club in Rolling Meadows.

We are honored and thrilled to bring you this unique and entirely student run production.

The theme for this year’s show is Prism, which is redefining beauty through a different spectrum with courage and confidence in the foreground.

As an entirely student produced show, we are responsible for everything from fundraising to models, from set design to music, and from the fashions to the lighting. We are seeking sponsorships in order to aid us in the production of our show. Financial or in-kind donations such as gift certificates, merchandise or other such items are greatly appreciated. In exchange for your sponsorship, we will include the name of your company in our show’s program, which will be distributed to all attendees at the fashion show. Last year, we reached capacity of the venue. We hope to continue those numbers for this year.

We believe that it is important to use this event to give back to our community. This year, we are motivated to support and grant all funds and proceeds to a local charity, Salute, Inc. This is a non-profit 501 (c) (3) organization committed to pursuing the emotional, financial, and physical needs of all military personnel, veterans, and their families.

Salute, Inc. creates a safety net for military families to ensure they are treated with dignity and honor. You can see their contributions at their website, www.saltueinc.org.

All profits from this year’s show will be donated to this organization.

If you are able to sponsor our show, please send your donation by March 1 to: The Illinois Institute of Art – Schaumburg Attn: Marci Watkins 1000 N. Plaza Dr., Suite 100 Schaumburg, IL 60173 For questions, please contact Head of Promotions, Kali Koller at (630)-659-6962 or through email: kollerkali@yahoo.com. If donating financially please make your check payable to ‘Rodriquez Fashion Show Production’ with ‘Pulse Presents Prism’ listed in the memo section.

We appreciate your time and generosity!

Students of the Fashion Show Production Course: Winter 2014 The Fashion Show Production Team

Marci Watkins Fashion Show Instructor

Andrea Marcinkus, Ph. D. Program Coordinator School of Fashion

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Product Development

Inspiration Board Home Expressions

Home Expressions

I developed bedding products from concept to marketplace by researching trim and fabric markets and analyzing trends for development of private label merchandise.

I created manufacturing prototypes and analyzed budgetary issues.

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Fall/Winter 2015

19

Trends & Concepts GENERATION BOY BAND PSYCHOGRAPHICS: Fun Bright Loud Creative Adolescence Education

Generation Boy Band Customer Profile

DEMOGRAPHICS: Ages 12-18 Suburb Zero income level Caucasian Middle to high school

LIFESTYLE:

Homework Friend-oriented Team sports Boy band crazy Technology-savvy Artistic

ACTIVITIES:

Listening to music Dancing Drawing Cheerleading Shopping Talking on the phone Texting

This course is a comprehensive study of trend forecasting, demographics and social issues that affect fashion and related industries. These trends are also a result of media scans from publications such as Women’s Wear Daily, Style Sight, popular culture, and fashion magazines.

20

Spring/Summer Trend - Pretty Women TREND DEFINED

COLOR PALETTE

Inspired from the classic 1950s and 1960s era. A perfect poise between a sweet prom queen and rockabilly pin-up girl.

COLOR

Neutral Cream

PANTONE 12-0704 TCX

Simple Lavender

PANTONE 14-3805 TCX

Cotton Candy Blue PANTONE 15-4421 TCX

Mustard Yellow

PANTONE 14-1045 TCX

Magenta

PANTONE 17-2617 TCX

All sweet related colors including neutral cream, simple lavender, cotton candy blue, mustard yellow, and magenta.

FABRIC To create the twist of two elements, this trend uses jersey tees, washed denim, glitter and sequins, and hairy knits.

EMBELLISHMENTS The embellishments for this trend include glittery finishes, pom pom trims, lace overlay, and varisty appliquĂŠs.

FITS The fit varies for the Pretty Women. The fit can be fitted with jeans, shirt, and cardigan. However, the fit can be loose and boxy with knits and full skirts.

Fall/Winter Trend - Classic Comeback TREND DEFINED

COLOR PALETTE

This trend is all about emerging new etiquette within the tween tech-tuned world. Intricate and small scale details allow us to rethink what we take for granted.

COLOR

Pale Blush

PANTONE 16-1220 TCX

Original Nude

PANTONE 15-1218 TCX

Emerald

PANTONE 18-5338 TCX

Plums

PANTONE 19-1522 TCX

Dark Navy

PANTONE 19-0303 TCX

Colors that show off classic colors that include pale blush, nude, emerald, plum, and dark navy.

FABRIC Tradional fabrics are reworked for the modern day.

Small-scale details such as stripes, lace, and laser-cut fabrics make up this trend.

EMBELLISHMENTS Elbow patches are added to traditional light weight sweaters. Also, bows are added for that formal, etiquette look.

FITS The fit for this trend is comfortably close fitting, but nothing too tight due to its classy nature.

21

Young & Reckless Customer Profile

YOUNG & RECKLESS PSYCHOGRAPHICS: Outgoing Funny Lazy Weird Rude

DEMOGRAPHICS: Ages 15-18 Zero income level Caucasian High school

LIFESTYLE:

Social Lazy Technology-savvy Sporty Unhealthy

ACTIVITIES:

Skateboarding Boating Music Being with friends Working on cars Smoking

22

Spring/Summer Trend - Modern Greaser TREND DEFINED

COLOR PALETTE

This trend gives off vintage vibes of the classic rock n roll culture. Mixing rockabilly with teddy boy style, using soft florals, graphic plaids, and pin-up girl graphics for a retro throwback.

COLOR

Orange

PANTONE 15-1164 TCX

Underwater

PANTONE 18-4530 TCX

Seafoam

PANTONE 16-4712 TCX

Cool Grey

PANTONE 16-4010 TCX

Sailor

PANTONE 19-3921 TCX

Orange, underwater blue, seafoam green, cool grey, and sailor navy are the colors used.

FABRIC A lot of denim, brushed cotton, jersey knits, soft leathers, and plaid printed fabrics are used.

EMBELLISHMENTS Metal fastenings and team badges are finishing touches.

FITS The overall fit for this trend is form fitting.

Fall/Winter Trend - Off-Beat Blends TREND DEFINED

COLOR PALETTE

This trend captures the energy of the streets with its logo driven garments paired with off-beat prints. It has an edgy attitude with unexpected elements.

COLOR

Haze

PANTONE 19-3803 TCX

Dark Orange

PANTONE 15-1164 TCX

Purple Grey

PANTONE 17-3808 TCX

Dark Denim

PANTONE 19-3940 TCX

Periwinkle

PANTONE 18-3932 TCX

Haze, dark orange, purple grey, dark denim, and periwinkle are the colors that make up this trend.

FABRIC Denim, leather, plastic yarns, and tartan are the mainly used fabrics for this trend.

EMBELLISHMENTS Skate-inspired appliquĂŠs badges and zippers are embellishments used to create this edgy trend.

FITS The over all fit for this trend is oversized sweaters with slim fitting jeans.

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Nature-Connected Motherhood Customer Profile

NATURE-CONNECTED MOTHERHOOD PSYCHOGRAPHICS: Caring Loving Strong Generous Intellectual Fun

DEMOGRAPHICS: Ages 25-35 10K-45K annually Caucasian Mexican College

LIFESTYLE: Healthy Frugal Comfortable Artistic Hard-working Eco-friendly

ACTIVITIES:

Spending time with family Dancing Biking Yoga Drawing/Painting

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Spring/Summer Trend - Unplugged TREND DEFINED

COLOR PALETTE

A trend based upon dragging society out of its daily routine to enjoy the beauty of everyday. This trend is truly inspired by nature with abstract symbolism and ethnic undertones.

COLOR

Nature’s Dirt

PANTONE 17-1022 TCX

Peach Cobbler

PANTONE 13-1017 TCX

Vintage Orange

PANTONE 16-1443 TCX

Brushed Blush

PANTONE 16-1511 TCX

Reflective Blue

PANTONE 14-4210 TCX

Neutrals are the core of the trend with accents of oranges, greens, and teals.

FABRIC Organic cotton is the main fabric used for this trend.

EMBELLISHMENTS There are no embellishments due to the simplicity of this trend.

FITS Fits are typically tighter, hugging the body for exercising. Otherwise, fits are more loose, hanging right next to the body.

Fall/Winter Trend - Harmony of the Elements TREND DEFINED

COLOR PALETTE

Harmony of the Elements is inspired by the boundless ness of nature. The untamed nature brings us primal prints, morning frosted textures, and faux fur.

COLOR

Cream

PANTONE 11-0602 TCX

Deep Plum

PANTONE 19-3712 TCX

Ice Blue

PANTONE 11-4601 TCX

Winter’s Green

PANTONE 19-4820 TCX

Warm Brown

PANTONE 18-1222 TCX

Icy cool colors meet with warmer earthly tones to warm up the palette. Cream, warm brown, deep plum, ice blue, and winter’s green make up the color scheme for this trend.

FABRIC The fabrics mainly used for this trend include lots of knits, faux furs, and synthetic fabrics.

EMBELLISHMENTS Belts and cutwork metals are finishing touches to add to these styles.

FITS Most knitwear is a boxy silhouette with dropped shoulders. Dresses have a gatherned neck with a boxy skirted portion. Pants are wide-legged, with some being tappered at the ankle.

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Advertising ADD A LITTLE

SPARKLE TO YOUR HOLIDAY EVERYTHING GLITTERS SHOP

This project was an interactive web campaign for Kate Spade. The campaign was done for the holiday season on www.katespade.com. Shown above is a web banner that would click through to the shop. Shown to the right is a pop up advertisement that would also click through to the shop. Our team also designed an iPad app speciďŹ cally for the holiday online shop.

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Entrepreneurship PRECISION DANCEWEAR CO.

grand opening 30% off Where: 5454 N. Broadway Chicago IL 60640 When: August 16, 2014 at 10am-8pm join us for live entertainment, coffee and pastries, freebies, and store tours!

DANCE

artistry PRECISION DANCEWEAR CO.

From product planning to marketing strategy, Entrepreneurship taught me what it takes to start my own business. I have made an entire business plan for Precision Dancewear Co. located in Chicago, IL. VISIT US: 5454 N. Broadway Chicago IL 60640 28

PRECISION DANCEWEAR CO.

PRECISION DANCEWEAR CO.

PRODUCT OFFERING:

MISSION & VISION STATEMENT

At Precision Dancewear Co., we offer products in demand for emerging talents in the professional field. We offer an array of merchandise including leotards, tops, bottoms, costumes, shoes, and other accessories. Our company wants to emphasize a fashionable, yet comfortable merchandise line. We want our clients to be confident they are getting trend-savvy dancewear so they can feel good at their next performance or audition.

Precision Dancewear Co. was built from a deep passion for the art of dance. Our boutique caters to women who are entering their professional dance careers. We believe that as dancers, our customers will perform better when you are both comfortable and fashionable. We carry a variety of trending products such as, apparel,

KEY SERVICE ELEMENTS:

costumes, shoes, and accessories. Our primary concern is that our customers leave our doors feeling great

We want our customers to have fun at our store! Our employees are trained to understand fit, styles, and brands to ensure quality and satisfaction for our clients. Precision Dancewear Co. using our employees at brand ambassadors and personal stylists to assist making tough choices for costumes and outfits to purchase for competitions, performances, and auditions. You will find your experience at our store to be uplifting and friendly. We care about our customers and want to stay rooted to our community

about their next performance! We love staying connected with our community so stop in to ask about dance classes, competitions, and more!

MANAGEMENT PHILOSOPHY PROPOSED LINE:

At Precision Dancewear Co., our management team wants to inspire out employees to obtain the vision of the organization. We pay attention to the concerns and developmental needs of our individual employees. We en-

•Tops •Bottoms •Skirts •Dresses •Shoes

courage you to meet demanding goals and grow within the company.

OWNER’S BIOGRAPHY

•Accessories

Kali Koller, owner of Precision Dancewear Co., has always been passionate about the art of dance. With a

SIZES:

Bachelor’s of Arts in Fashion Marketing and Management, Kali has found her niche for between dance arts and

•Tops: XS, S, M, L, XL •Bottoms: XS, S, M, L, XL •Skirts: XS, S, M, L, XL

fashion. Kali has over 5 years of retail management experience giving her the extra push and confidence to start Precision Dancewear Co. where the value of comfort and fashion is known.

MERCHANDISE ASSORTMENT: •Tops: 15% Leotards Cropped Tanks

•Bottoms: 15% Shorts Jazz Sweat pants Harem-Urban Capris Leggings High Waist •Skirts: 20% Ballet/Wrap Skirts Pull on Maxi Tutus •Dresses: 35% Lyrical/Ballet Jazz/Modern Shoes: 10% Ballet Slippers Pointe Jazz Foot wraps •Accessories: 5% Tights Dance Bags Hair pieces Make-up

Sleeved

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10

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PRECISION DANCEWEAR CO.

PRECISION DANCEWEAR CO.

15

30

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PRECISION DANCEWEAR CO.

PRECISION DANCEWEAR CO.

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OPEN TO BUY

SPRING 2015 OTB PLAN

BOM INVENTORY

FEB $49,140

MAR APR $153,317 $112,039

MAY $56,020

JUNE $22,604

JULY $53,071

TOTAL

SALES % TO TOTAL

$19,656 10.0%

$58,968 30.0%

$58,968 30.0%

$29,484 15.0%

$9,828 5.0%

$19,656 10.0%

$196,560 100.0%

STK/SALES

2.5

2.6

1.9

1.9

2.3

2.7

MD % TO TOTAL

$9,828 25.0%

$1,966 5.0%

$1,966 5.0%

$5,897 15.0%

$11,794 30.0%

$7,862 20.0%

AVG INV = $83,749

PRECISION DANCEWEAR CO.

EOM INVENTORY

$153,317 $112,039

$56,020

$22,604

$53,071

$140,049

PLANNED PURCH @ RETAIL PLANNED PURCH @ COST PLANNED IMU%

$133,661 $40,098 70.0%

$4,914 $1,474 70.0%

$1,966 $590 70.0%

$52,088 $15,627 70.0%

$114,496 $34,349 70.0%

$19,656 $5,897 70.0%

STK TURN = $39,312 20.0%

PROFIT & LOSS STATEMENT $326,781 $98,034 70.0%

Profit & Loss

FALL 2015 OTB PLAN

BOM INVENTORY

AUG $140,049

SEPT $74,300

OCT $74,300

NOV $73,710

DEC $147,420

JAN $94,349

TOTAL

SALES % TO TOTAL

$73,710 25.0%

$35,381 12.0%

$35,381 12.0%

$29,484 10.0%

$73,710 25.0%

$47,174 16.0%

$294,840 100.0%

STK/SALES

1.9

2.1

2.1

2.5

2.0

2.0

MD % TO TOTAL

$3,686 5.0%

$11,057 15.0%

$14,742 20.0%

$11,057 15.0%

$14,742 20.0%

$18,428 25.0%

EOM INVENTORY

$74,300

$74,300

$73,710

$147,420

$94,349

$60,000

PLANNED PURCH @ RETAIL PLANNED PURCH @ COST PLANNED IMU%

$11,646 $3,494 70.0%

$46,437 $13,931 70.0%

$49,533 $14,860 70.0%

$114,251 $34,275 70.0%

$35,381 $10,614 70.0%

$31,253 $9,376 70.0%

FY 2015 Total Sales Total MDs Total Purchases at Retail Total Purchases at Cost AVG INV for the Year Yearly Stk Turn

$491,400 $113,022 $615,282 $184,585 $85,409 5.8

2.3

AVG INV = $94,875

STK TURN = $73,710 25.0%

$288,501 $86,550 70.0%

SALES COGS GROSS PROFIT

$ 491,400.00 $ 85,409.00 $ 405,991.00

RENT DIRECT LABOR 3.1 PAYROLL EXPENSE MAINTENANCE SUPPLIES & POSTAGE BAD DEBT BANK CHARGES CONTRIBUTION DUES & SUBSCRIPTION INSURANCE MEALS AND ENTERTAINMENT SECURITY ACCOUNTING & LEGAL LICENSES PHONE/INTERNET UTILITIES AMORTIZATION EQUIPMENT/FURNITURE TOTAL OPERATING EXPENSES

$ 38,880.00 $ 105,004.00 $ 28,751.00 $ 2,400.00 $ 3,228.00 $ $ 14,742.00 $ $ $ 2,400.00 $ 3,710.00 $ 600.00 $ 17,280.00 $ 75.00 $ 595.00 $ 852.12 $ 7,343.00 $ 13,385.00 $ 239,245.12

OTHER REVENUE & EXPENSES INTEREST EXPENSES TOTAL EXPENSES INCOME BEFORE TAX INCOME TAX

$ 3,521.81 $ 242,766.93 $ 163,224.07 $ 32,644.81

17INCOME NET 32

$

130,579.26

CASH FLOW

MONTH

START UP

Cash on Hand Loan Proceed Cash Sales

$35,000 $80,000

TOTAL SALES

JAN

FEB

MARCH $519

APRIL $32,716

MAY $69,336

JUNE $65,241

JULY $37,843

AUGUST $1,255

SEPT $46,094

OCT

NOV

DEC

$47,577

$47,644

$23,063

TOTAL

$47,174.40

$29,015 $13,000 $19,656.00

$58,968.00

$58,968.00

$29,484.00

$9,828.00

$19,656.00

$73,710.00

$35,380.80

$35,380.80

$29,484.00

$73,710.00

$115,000

$58,911.40

$61,671.43

$59,486.70

$91,684.05

$98,820.00

$75,068.99

$57,498.82

$74,965.47

$81,474.30

$82,957.68

$77,127.51

$96,773.03

Itemized Expenses Staffing Payroll Tax (23%) Inventory Rent Electric Heat, Water Dues and Subscription Maintenance Taxes and Licenses Phone/Internet Security POS System Insurance Interest and Principle Amortization Loan I & P Supplies and Postage Marketing Travel Accounting Banking Service (5% of 60% of cash sales) Furniture/equipment/racks Grand Opening Sign

$0 $0 $85,409 $0 $0 $0 $0 $0 $75 $235 $240 $1,750 $0 $0 $0 $0 $1,000 $0 $0 $0 $9,858 $1,196 $3,500

$10,417 $2,395.91 $9,375.93 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $40,098.24 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $5,896.80 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $1,474.20 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $15,626.52 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $34,348.86 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $3,493.85 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $13,931.19 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $14,859.94 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $34,275.15 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$10,417 $2,395.91 $10,614.24 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200

$612 $269.00 $200 $0 $1,440 $1,415.23 $0 $0 $0

$612 $269.00 $200 $1,360 $1,440 $589.68 $0 $0 $0

$612 $269.00 $200 $0 $1,440 $1,769.04 $0 $0 $0

$612 $269.00 $200 $0 $1,440 $1,769.04 $0 $0 $0

$10,417 $2,395.91 $589.68 $3,240.00 $71.01 $0 $0 $200 $0 $30 $30 $0 $200 $13,000 $612 $269.00 $200 $0 $1,440 $884.52 $0 $0 $0

$612 $269.00 $2,400 $0 $1,440 $294.84 $0 $0 $0

$612 $269.00 $2,400 $0 $1,440 $589.68 $0 $0 $0

$612 $269.00 $2,400 $1,862 $1,440 $2,211.30 $0 $0 $0

$612 $269.00 $0 $0 $1,440 $1,061.42 $0 $0 $0

$612 $269.00 $0 $488 $1,440 $1,061.42 $0 $0 $0

$612 $269.00 $0 $0 $1,440 $884.52 $0 $0 $0

$612 $269.00 $0 $0 $1,440 $2,211.30 $0 $0 $0

$7,343 $3,228.00 $9,200 $3,710 $17,280 $14,742.00 $9,858 $1,196 $3,500

TOTAL EXPENSES

$103,263

$29,896

$61,153

$26,771

$22,348

$33,579

$37,226

$56,243

$28,872

$33,897

$35,314

$54,064

$31,730

$271,364

Owner's Draw Total Cash Payments

$0 $103,263

$29,896

$61,153

$26,771

$22,348

$33,579

$37,226

$56,243

$28,872

$33,897

$35,314

$54,064

$31,730

$271,364

$11,737

$29,015

$519

$32,716

$69,336

$65,241

$37,843

$1,255

$46,094

$47,577

$47,644

$23,063

$65,043

$477,082

CASH (END OF MONTH)

$11,737

$65,043 $491,400.00

$125,004 $28,750.92 $38,880.00 $852.12

$2,400 $75 $595 $600 $1,750 $2,400

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