Media sector report

-EDIA 3ECTOR TH IN A SERIES

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HIS %UROSIF SECTOR REPORT HAS BEEN COMPILED USING RESEARCH BY %THIX 32) !DVISORS )T DESCRIBES THE MAJOR ENVIRONMENTAL SOCIAL AND GOVERNANCE %3' CHALLENGES FACING THE -EDIA SECTOR AND THE ASSOCIATED RISKS AND OPPORTUNITIES THESE POSE FOR LONG TERM lNANCIAL RETURNS

3%#4/2 /6%26)%7 s 4HE MEDIA SECTOR ENCOMPASSES COMPANIES INVOLVED IN PRODUCING

COMMUNICATING AND DISTRIBUTING INFORMATION AND ENTERTAIN MENT AS WELL AS ENTITIES OFFERING PLATFORMS FOR CONTENT DISTRIBU TION 4HE GOODS PROVIDED BY THE SECTOR INCLUDE MANY KINDS OF PRINTED AUDIO VISUAL AND AUDIO VISUAL CONTENT WHICH ARE DIS TRIBUTED TO CONSUMERS THROUGH A WIDE RANGE OF CHANNELS SUCH AS THE )NTERNET TELEVISION NEWSPAPERS MAGAZINES BOOKS VIDEO GAMES lLM RADIO AND SOCIAL NETWORKS s 4HIS SECTOR IS CHANGING REmECTING THE RISE OF SOCIAL MEDIA AND THE INCREASED BLURRING OF THE BOUNDARIES BETWEEN THE MEDIA SECTOR AND THE ADVERTISING TELECOMMUNICATIONS AND TECHNOLOGY SECTORS 4HIS BLURRING DEMONSTRATES THE CHALLENGES PRESENTED TO @TRADITIONAL MEDIA BUSINESSES NEWSPAPERS TELEVISION RADIO BY NEW COMMUNICATIONS TECHNOLOGIES THE LOW COST OF CONTENT GEN ERATION AND THE RISE OF SOCIAL MEDIA

s 7HILE THE EMERGENCE OF SOCIAL MEDIA AND NEW TECHNOLOGIES ARE WIDELY DESCRIBED AS A THREAT TO @TRADITIONAL MEDIA BUSINESSES

TELEVISION CONTINUES TO BE THE WORLD S LARGEST ADVERTISING ME DIUM WITH A TOTAL ADVERTISING EXPENDITURE OF BILLION Ƚ BILLION IN FOLLOWED BY NEWSPAPERS BILLION OR Ƚ BILLION THE )NTERNET BILLION OR Ƚ BILLION MAGAZINES BILLION OR Ƚ BILLION AND RADIO BILLION OR Ƚ BIL LION !LTHOUGH IT IS LIKELY THAT THIS PICTURE WILL CHANGE n FOR EXAMPLE SEARCH ENGINE MARKETING WILL MOST LIKELY TAKE A LARGER SHARE OF COMPANIES MARKETING BUDGETS AT THE EXPENSE OF TRA DITIONAL MEDIA PRINT MEDIA 46 RADIO n THE RATE OF DECLINE OF TRADITIONAL MEDIA SHOULD NOT BE OVERESTIMATED &OR INSTANCE

WHILE PRINT CIRCULATION IS DECLINING WORLDWIDE DECREASE FROM TO IT IS STILL RISING IN !SIA 0ACIlC

3%#4/2 42%.$3 s #ONVERGENCE OF 3ECTORS .EW COMMUNICATIONS TECHNOLOGIES

SUCH AS THE SMARTPHONE COMBINED WITH THE PRESSURE TO DE LIVER MORE CONTENT AT AN EVEN FASTER RATE ARE ACCELERATING THE CONVERGENCE OF THE MEDIA TECHNOLOGY AND TELECOMMUNICATIONS SECTORS AND THE DEVELOPMENT OF NEW MEDIA FORMATS AND DISTRI BUTION CHANNELS %XAMPLES INCLUDE THE PROVISION OF 46 THROUGH HIGH SPEED )NTERNET CONNECTIONS AS WELL AS READING TABLETS FORC ING CONTENT PROVIDERS TO ADJUST THEIR OFFERINGS TO lT INTO THE INTERACTIVE SCREEN 4HE RISE OF NEW MEDIA CONTENT DISTRIBUTION CHANNELS AND USER GENERATED CONTENT IS A CHALLENGE TO TRADI TIONAL MEDIA COMPANIES BUSINESS MODELS AS CONSUMERS INCREAS INGLY ACCESS CONTENT VIA THESE NEW TECHNOLOGIES THEREBY ENA BLING PRODUCERS TO MARKET CONTENT DIRECTLY TO CONSUMERS (MPCBM *OGPSNBUJPO BOE $PNNVOJDBUJPO 5FDIOPMPHZ *$5 %FWFMPQNFOUT

ONLINE $ESPITE THE FREE CONTENT TREND NEW REVENUE MODELS ARE DEVELOPING SUCH AS PAYING FOR DOWNLOADED MEDIA APPLICATIONS OR EXTRA FEATURES WITHIN SOCIAL NETWORK GAMES -EDIA COMPANIES ARE ABLE TO BENElT FROM TECHNOLOGY BY REDUCING OPERATING COSTS

AND SOME MEDIA OUTLETS HAVE SUCCESSFULLY ESTABLISHED ONLINE PAY SERVICES EITHER DIRECTLY OR THROUGH THE USE OF THIRD PARTY APPLICATIONS 4HE SUCCESS OF THESE VENTURES IS OFTEN BASED ON THE PERCEIVED QUALITY OF THE INFORMATION PROVIDED s #ONSUMERS 4AKING #ONTROL #ONSUMERS CAN NOW CHOOSE AMONG A WIDE RANGE OF SOURCES FOR THEIR MEDIA CONSUMPTION )NCREAS INGLY CONSUMERS ARE ABLE TO BYPASS MEDIA CONTENT DISTRIBUTERS AND ACCESS CONTENT DIRECTLY 4HIS HAS CREATED PRESSURE FOR TRADI TIONAL MEDIA COMPANIES TO SEEK PARTNERSHIPS OR CLOSER RELATION SHIPS WITH COMPANIES IN THE ADVERTISING TELECOMMUNICATIONS AND TECHNOLOGY SECTORS 0IRACY AND THE PROTECTION OF INTELLEC TUAL PROPERTY MORE GENERALLY HAS BECOME A KEY BATTLEGROUND

WITH CUSTOMERS LOOKING TO ACCESS CONTENT THROUGH A VARIETY OF SOURCES BUT AT THE SAME TIME CONTENT PRODUCERS STRIVING TO PROTECT THEIR REVENUES BY AVOIDING THE UNLIMITED DISTRIBUTION OF CONTENT "EWFSUJTJOH 3FWFOVF CZ %JTUSJCVUJPO $IBOOFM 8FTUFSO &VSPQF #JMMJPO

/FXTQBQFST 5FMFWJTJPO *OUFSOFU

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s &REE #ONTENT BUT .EW 2EVENUE -ODELS 2ECOGNISING THE THREAT TO THEIR EXISTING BUSINESS MODELS MANY TRADITIONAL MEDIA COM PANIES HAVE SOUGHT TO DEVELOP AN ONLINE PRESENCE WHETHER ON THEIR OWN OR IN CONJUNCTION WITH TECHNOLOGY PARTNERS (OWEVER

THEY HAVE STRUGGLED TO DEVELOP PROlTABLE ONLINE BUSINESSES AS AN INCREASING NUMBER OF CONSUMERS NOW EXPECT TO BE ABLE TO ACCESS MEDIA ANYWHERE ANYTIME FREE OF CHARGE &OR EXAMPLE

VIDEOS CAN BE WATCHED ON 9OU4UBE MUSIC IS DISTRIBUTED THROUGH STREAMING SOFTWARE SUCH AS 3POTIFY AND MORE NEWS IS BEING READ

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#OMPANIES IN THE MEDIA SECTOR TEND TO BE INVOLVED IN A WHOLE VARIETY OF ACTIVITIES INCLUDING CONTENT GENERATION CONTENT DISTRIBUTION ADVERTISING AND MARKETING TECHNOLOGY DEVELOPMENT AND SOCIAL NETWORKING 4HIS VARIETY LIMITS INVESTORS ABILITY TO ANALYSE THE INVESTMENT IMPLICATIONS OF ENVIRONMENTAL

SOCIAL AND GOVERNANCE %3' ISSUES FOR THE SECTOR AS A WHOLE OR EVEN FOR SUBSECTORS )NSTEAD INVESTORS MUST CONSIDER THE BUSINESS IMPLICATIONS OF %3' ISSUES AT THE INDIVIDUAL COMPANY LEVEL AND FREQUENTLY AT THE LEVEL OF INDIVIDUAL BUSINESS LINES 4HIS TABLE WHICH HAS BEEN DEVELOPED BASED ON A SERIES OF DETAILED DISCUSSIONS WITH CORPORATE RESPONSIBILITY MANAGERS WITHIN THE SECTOR AS WELL AS RELEVANT STAKEHOLDERS PRESENTS THE %3' ISSUES THAT ARE MOST COMMONLY CITED AS BEING RELEVANT TO THE SECTOR &OR EACH OF THESE ISSUES THE TABLE PROVIDES EXAMPLES OF HOW THEY MAY IMPACT ON COMPANIES )T IS IMPORTANT TO STRESS THAT THE INCLUSION OF THESE ISSUES IN THIS TABLE IS NOT INTENDED AS A COMMENT ON WHETHER THESE ISSUES ARE lNANCIALLY MATERIAL OR NOT FOR INDIVIDUAL COMPANIES OR EVEN WHETHER THE BUSINESS IMPACTS ARE POSITIVE OR NEGATIVE

%.6)2/.-%.4!, 3/#)!, !.$ '/6%2.!.#% )335%3 s 4HE BLURRING OF THE BOUNDARIES BETWEEN NEWS 02 AND EN TERTAINMENT MAY RESULT IN NEWS AND INFORMATION PROVIDERS

+%9 #(!,,%.'%3

PRODUCING MATERIAL THAT DOES NOT MEET THE CRITERIA OF INDE PENDENCE IMPARTIALITY INTEGRITY RELIABILITY AND CREDIBILITY

4RUST

s 7HILE THE PRINCIPLE OF FREEDOM OF EXPRESSION SUGGESTS THAT THERE SHOULD BE UNRESTRICTED AND UNCENSORED INCLUSION OF VIEWS AND OPINIONS IN MEDIA OUTPUT MEDIA COMPANIES FACE PRACTICAL CHALLENGES INCLUDING s "ALANCING TRADE OFFS &OR EXAMPLE DOES FREEDOM OF EXPRES SION JUSTIFY THE PUBLICATION OF INAPPROPRIATE CONTENT (OW CAN FREEDOM OF EXPRESSION BE RECONCILED WITH OTHER HUMAN RIGHTS E G CHILDREN S RIGHTS (OW CAN FREEDOM OF EXPRES SION BE RECONCILED WITH SOCIAL AND CULTURAL NORMS IN PAR TICULAR SOCIETIES s #OMPLYING WITH REGULATIONS IN INDIVIDUAL COUNTRIES &OR EX AMPLE )NTERNET CENSORSHIP AFFECTS BOTH COMPANIES HOSTING

MEDIA PLATFORMS SUCH AS BLOGGING SITES OR VIDEO HOSTING AS THEY MAY BE ASKED TO DEPLOY COUNTRY SPECIlC lLTERS OR DE ACTIVATE ACCOUNTS AND CONTENT PROVIDERS WHO MAY NOT BE PERMITTED TO CREATE CERTAIN TYPES OF CONTENT )N THE /PEN .ET )NITIATIVE REPORTED NETWORK lLTERING BY GOVERN MENTS IN OVER COUNTRIES s #OMMERCIAL PRESSURES TO ADOPT A PARTICULAR EDITORIAL LINE 7HILE THE IMPLICATIONS OF NATIONAL REGULATION FOR FREEDOM OF EXPRESSION ARE WELL RECOGNISED THERE ARE A RANGE OF OTHER

FREQUENTLY HIDDEN PRESSURES FOR MEDIA COMPANIES TO SELF CENSOR 4HESE MAY INCLUDE PROPRIETORIAL INTERFERENCE AND THE DESIRE NOT TO OFFEND PARTICULAR CLIENTS OR ADVERTISERS

WRONG DOING E G WHEN INFORMATION IS CONlDENTIAL OR UN s 4HE PRODUCTION OF NEWS CONTENT RAISES SERIOUS ETHICAL ISSUES

LAWFULLY OBTAINED MANY OF WHICH HAVE COME TO THE FORE IN THE RECENT CONTRO VERSIES AROUND 7IKILEAKS AND AROUND PHONE HACKING IN THE 5+ s 4HE RIGHTS OF INDIVIDUALS TO A PRIVATE LIFE A PRINCIPLE THAT 4HESE INCLUDE WAS CLEARLY IGNORED IN THE PHONE HACKING SCANDAL AND

MORE GENERALLY IN THE MEDIA HARASSMENT OF MANY CELEBRI s 4HE PROTECTION OF THE IDENTITY OF ANONYMOUS SOURCES 4HIS IS TIES A BASIC PRINCIPLE FOR JOURNALISTS AND IS UNDERPINNED BY LEG ISLATION IN SEVERAL COUNTRIES 4HE REMOVAL OF THIS PROTECTION s 4HE ISSUES AROUND PRESS ETHICS ALSO INTERSECT WITH OTHER ISSUES WOULD UNDERMINE THE WILLINGNESS OF MANY WHISTLE BLOWERS RAISED HERE IN PARTICULAR THE ISSUES OF TRUST FREEDOM OF EX TO REPORT WRONGDOING PRESSION AND SECURITY AND PRIVACY s 4ENSIONS BETWEEN THE RIGHT OF ANONYMITY AND POTENTIAL s 3ECURITY REFERS TO THE ABILITY TO PROTECT CUSTOMERS DATA AND SYSTEMS FROM OUTSIDE INTERFERENCE AND UNAUTHORIZED PERSON NEL 0RIVACY REFERS TO THE ABILITY TO PROTECT OR SAFEGUARD PER SONAL INFORMATION AND CONlDENTIALITY 4HE MEDIA SECTOR FACES A SERIES OF COMPLEX AND INTERRELATED ISSUES AROUND SECURITY AND PRIVACY INCLUDING s (OW TO ENSURE THAT INDIVIDUALS PERSONAL DATA AND INFORMA TION IS PROPERLY PROTECTED )N PERHAPS THE MOST HIGH PROlLE CASE PRIVATE PHOTOGRAPHS OF &ACEBOOK FOUNDER -ARK :UCK ERBERG WERE MADE PUBLICLY AVAILABLE FOLLOWING THE PUBLI CATION OF INFORMATION ON HOW TO CIRCUMVENT &ACEBOOK S

PRIVACY RULES s 7HO OWNS PRIVATE INFORMATION &OR EXAMPLE SOME ONLINE MEDIA PLATFORMS HAVE BEEN ACQUIRED BY ONLINE SERVICE PRO VIDERS E G 9OU4UBE BY 'OOGLE RAISING CONCERNS THAT THE PERSONAL INFORMATION ON THESE PLATFORMS MAY BE USED FOR PURPOSES OTHER THAN THOSE ORIGINALLY INTENDED s (OW TO RESPOND TO GOVERNMENT REQUESTS TO HAND OVER PRI VATE CUSTOMER DATA 4HAT IS HOW ARE TENSIONS BETWEEN IN DIVIDUAL CIVIL LIBERTIES AND NATIONAL ISSUES SUCH AS SECURITY TO BE RECONCILED

s 4HE MEDIA SECTOR ACCOUNTED FOR OF GLOBAL GREENHOUSE GAS EMISSIONS AND OF GLOBAL ELECTRICITY USE IN s #OMPANIES IN THE SECTOR CAN HAVE AN IMPORTANT INmUENCE ON THE PUBLIC S AWARENESS OF AND OPINIONS ON ENVIRONMENTAL AND

SOCIAL ISSUES AND THROUGH ADVERTISING ON PURCHASING DECI SIONS AND CONSUMPTION PATTERNS

s 3OCIAL MEDIA AND USER GENERATED MEDIA POSE NEW CHALLENGES REGARDING COPYRIGHT IN PARTICULAR PROTECTING THE COMMERCIAL

AND MORAL RIGHTS OF THE CREATORS OF COPYRIGHTED MATERIAL

&REEDOM OF %XPRESSION

0RESS %THICS

3ECURITY AND 0RIVACY

%NVIRONMENTAL )MPACT

#OPYRIGHT s -EDIA COMPANIES SHOULD SEEK TO OFFER BALANCED CONTENT THAT ENSURES A FAIR AND ACCURATE REPRESENTATION OF VIEWS s -EDIA COMPANIES CAN PLAY A VALUABLE ROLE IN BROADENING THE

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CONTENT THAT IS AVAILABLE THROUGH FOR EXAMPLE CATERING TO THE INTERESTS OF MINORITY GROUPS AND OFFERING CONTENT THAT IS NOT AVAILABLE ELSEWHERE

#ONTENT $IVERSITY

"53).%33 2)3+3 /00/245.)4)%3 s )F AN INFORMATION OR NEWS PROVIDER IS NOT PERCEIVED AS TRUST WORTHY IT MAY LOSE CUSTOMERS TO OTHER PROVIDERS OR IT MAY lND ITSELF SUBJECT TO REGULATORY SCRUTINY 2EDUCTIONS IN THE NUMBER OF VIEWERS READERS LISTENERS FOLLOWERS MAY IN TURN AFFECT THE COMPANY S ABILITY TO ATTRACT ADVERTISERS s .EWS AND INFORMATION PROVIDERS CAN ENHANCE THEIR TRUSTWOR THINESS BY s 4AKING MEASURES TO ENSURE THE QUALITY OF THE INFORMATION THAT THEY PROVIDE s #LEARLY DELINEATING BETWEEN FACTS AND OPINIONS AND BE

TWEEN EDITORIAL AND ADVERTORIAL CONTENT s "EING TRANSPARENT ABOUT THE SOURCES AND RELIABILITY OF THE INFORMATION THEY PROVIDE s "EING TRANSPARENT ABOUT THEIR OWNERSHIP STRUCTURES AND HOW THIS MAY AFFECT THE INFORMATION THAT THEY PRODUCE s 0ROVIDING MECHANISMS FOR CORRECTING FACTUAL OR OTHER ER RORS AND s -AINTAINING AN OPEN DIALOGUE WITH THEIR READERS AND THEIR CUSTOMERS

s !S MEDIA AND RELATED ENTITIES EXPAND GLOBALLY THEY lND THEM s -EDIA COMPANIES MAY lND THAT THERE ARE COMMERCIAL BENElTS SELVES OPERATING UNDER DIFFERENT REGULATORY REGIMES INCLUD TO SELF CENSORSHIP AND THAT THE COMMERCIAL BENElTS OF CLIENTS ING SOME IN WHICH THEY MAY BE CALLED UPON BY GOVERNMENTS BEING MORE WILLING TO PLACE ADVERTISEMENTS WITH THEM MAY TO LIMIT ACCESS TO CONTENT THAT IS DEEMED POLITICALLY SENSITIVE OUTWEIGH ANY LOSS OF READERS DUE TO THE EDITORIAL LINE BEING #OMPANIES HAVE FOUND THEMSELVES FACING SITUATIONS WHERE TAKEN THEY EITHER NEED TO COMPLY WITH THE GOVERNMENTS REQUESTS AND THEREBY COMPROMISE THEIR AND THEIR USERS FREEDOM OF EXPRESSION OR LOSE THEIR LICENCE TO OPERATE IN THAT COUNTRY

s &AILURES OF PRESS JOURNALISTIC ETHICS AFFECT ALL NEWS CONTENT PROVIDERS !S SEEN IN THE 5+ THIS CAN RESULT IN CALLS FOR GREATER REGULATION OF CONTENT PROVIDERS AND MAY ALSO UNDERMINE THE

PUBLIC S TRUST IN THE PRESS 4HIS IN TURN MAY RESULT IN COST IN CREASES OR LOSS OF CUSTOMERS AND IN TURN REVENUE

s 4HE MANNER IN WHICH THE MEDIA SECTOR MANAGES PERSONAL s ! PROACTIVE RESPONSE TO MANAGING SECURITY AND PRIVACY ISSUES DATA AND INFORMATION IS LIKELY TO RECEIVE GREATER ATTENTION

IS VITAL IN ORDER TO SAFEGUARD THE SECTOR S LICENSE TO OPERATE

WITH PRIVACY CAMPAIGNERS HIGHLIGHTING THE UNAUTHORISED OR AVOID OBSTRUCTIVE REGULATION AND MAINTAIN CUSTOMER TRUST INAPPROPRIATE USE OF THIS INFORMATION )T IS LIKELY THAT MEDIA &OR EXAMPLE MEDIA SECTOR COMPANIES COULD EDUCATE CUSTOM COMPANIES WILL FACE INCREASING PRESSURE FROM BOTH REGULATORS ERS ON HOW THEY THEMSELVES CAN INCREASE THE SECURITY OF THEIR AND CUSTOMERS TO ENSURE THAT THEY PROPERLY MANAGE PRIVATE PERSONAL INFORMATION WHEN USING MEDIA PLATFORMS AND WHEN INFORMATION 0ERHAPS MORE SIGNIlCANTLY THEY MAY FACE LIMITS ACCESSING OR CREATING MEDIA CONTENT OR CONSTRAINTS ON HOW THEY CAN USE THIS INFORMATION E G FOR SELLING OTHER PRODUCTS

s ! FOCUS ON ENVIRONMENTAL ISSUES IN OPERATIONS AND IN PRO GRAMMING MAY PROVIDE COMPANIES WITH COST SAVINGS THROUGH REDUCING THE USE OF RESOURCES AND ENERGY BRAND BENElTS BY ALLOWING THEM TO MARKET THEIR GREEN CREDENTIALS AND BETTER CUSTOMER RELATIONSHIPS s %NVIRONMENTAL ISSUES ALSO PRESENT CHALLENGES 0ERHAPS THE MOST SIGNIlCANT IS THAT COMPANIES FAIL TO RECOGNISE THAT CHANGES IN

THEIR ACTIVITIES AND OPERATIONS MAY CREATE NEW ISSUES FOR THEM TO MANAGE &OR EXAMPLE WHILE THE ENVIRONMENTAL IMPACTS OF PHYSICAL DEVICES ARE GENERALLY NOT CONSIDERED BY MEDIA ENTI TIES AS THESE IMPACTS ARE SEEN AS BEING THE RESPONSIBILITY OF TELECOMMUNICATIONS COMPANIES SECTOR AND TECHNOLOGY CON VERGENCE MAY SEE THESE IMPACTS BEING OF GREATER IMPORTANCE OVER TIME

OF ITS ACQUISITION OF 9OU4UBE ! COMPANY S ABILITY TO SECURE s 3OCIAL NETWORKING AND USER GENERATED CONTENT SITES CREATE A ITS OWN )0 AS WELL AS ENSURE THAT ANY PRODUCTS SERVICES ON OF PLETHORA OF RISKS AS SOFTWARE DEVELOPERS AND MEDIA COMPANIES FER DO NOT BREACH )0 LAWS WILL BE AN INCREASINGLY CORE PART OF MAY END UP DISTRIBUTING UNLICENSED COPYRIGHTED CONTENT WITH SAFEGUARDING ITS BUSINESS THE CONSEQUENT RISKS OF LITIGATION FOR BREACHES OF INTELLECTUAL PROPERTY )0 LAW &OR EXAMPLE THE WRANGLES SURROUNDING MU s 0IRACY MAY RESULT IN CONTENT BEING DISTRIBUTED WITHOUT PERMIS SIC EXCHANGE HAVE GENERATED EXTENSIVE COPYRIGHT LITIGATION

SION POTENTIALLY RESULTING IN LOSS OF REVENUES FOR THE PRODUCERS NOTABLY OVER .APSTER S MUSIC DOWNLOAD SERVICE %XPERTS HAVE AND OWNERS OF THIS CONTENT SUGGESTED THIS RISK WILL BE TESTED AGAIN WITH 'OOGLE AS A RESULT THEIR PUBLIC SERVICE OBLIGATIONS AND THAT THEY CAN BE RELIED ON s 4HE PROVISION OF DIVERSE CONTENT MAY RESULT IN AN INCREASE IN TO SELF REGULATE CUSTOMERS BY PROVIDING INFORMATION AND MATERIAL THAT IS NOT AVAILABLE ELSEWHERE /FFERING DIVERSE CONTENT MAY ALSO ENABLE s )NCREASING CONTENT DIVERSITY MAY RESULT IN INCREASED COSTS AND MEDIA COMPANIES TO HAVE BETTER RELATIONSHIPS WITH REGULATORS MAY HAVE THE EFFECT OF WEAKENING THE COMPANY S BRAND OR AND OTHER IMPORTANT STAKEHOLDERS BY ENABLING THEM TO DEM EVEN ALIENATING SOME OF ITS EXISTING CUSTOMERS WHO MAY NOT ONSTRATE THAT THEY ARE SOCIALLY RESPONSIBLE THAT THEY DELIVER ON BE INTERESTED IN ACCESSING NEW OR UNFAMILIAR CONTENT 1BHF

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WHOLE SECTOR WITH MAJOR IMPLICATIONS FOR CIRCULATION AND IN TURN

ADVERTISING REVENUES /NE OF THE KEY REASONS FOR THIS LACK OF TRUST IS THE PUBLIC S LACK OF FAMILIARITY WITH JOURNALISTIC ETHICAL PROC ESSES AND HOW THESE PROCESSES DIFFER FROM FREE OF CHARGE SOCIAL AND INTERACTIVE MEDIA !T THE NEWSPAPER !AMULEHTI CIRCULATED MAINLY IN THE 0IRKANMAA REGION IN &INLAND !LMA -EDIA HAS INITI ATED A SUSTAINABLE MEDIA PROJECT TO INCREASE THE TRANSPARENCY OF JOURNALISM AND ENGAGE JOURNALISTS IN OPEN DIALOGUE ON JOURNALISM AND RELATED TOPICS 4HE GOAL IS TO RE ESTABLISH TRUST BY ALLOWING READERS TO UNDERSTAND THE JOURNALISTIC PROCESS 4HERE ARE PLANS TO CREATE AN INTERACTIVE GAME TOOL WHERE READERS CAN PLAY THE ROLE OF A REPORTER AND LEARN ABOUT THE THINKING PROCESS AND CHOICES BEHIND NEWS DECISIONS &URTHERMORE THERE ARE PLANS FOR hQUESTION HOURSv AND FORUM TOPICS CROWD SOURCING ASKING THE PUBLIC FOR OPINIONS AND INPUT AND PUTTING hJOURNALIST VIEWv SECTIONS NEXT TO ARTICLES IN THE ACTUAL NEWSPAPER WHERE THE AUTHOR CAN EXPLAIN HOW THE NEWS ITEM WAS CREATED

!S PART OF ITS MISSION TO BUILD INSIGHT AND BREAKDOWN BOUNDA RIES %LSEVIER MAKES MORE THAN JOURNALS AVAILABLE TO

INSTITUTIONS IN LOW INCOME COUNTRIES THROUGH THE 2ESEARCH ,IFE PROGRAMME 2ESEARCH ,IFE IS A PARTNERSHIP BETWEEN PUBLISHERS AND THE 5NITED .ATIONS !LL PARTIES INCLUDING TECHNOLOGY PARTNER -ICROSOFT ACADEMIC CONTRIBUTORS LIKE #ORNELL AND 9ALE 5NIVERSI TIES AND TRADE ORGANISATIONS LIKE THE )NTERNATIONAL !SSOCIATION OF 3CIENTIlC 4ECHNICAL AND -EDICAL 0UBLISHERS HAVE COMMITTED TO 2ESEARCH ,IFE THROUGH IN ORDER TO FURTHER THE 5. -ILLENNI UM $EVELOPMENT 'OALS 2ESEARCH ,IFE CONNECTS PARTICIPANT COUN TRIES WITH THE GLOBAL SCIENTIlC COMMUNITY 2ESEARCH CONDUCTED LAST YEAR BY %LSEVIER SHOWED A RISE IN RESEARCH OUTPUT BY SCIEN TISTS IN THE DEVELOPING WORLD SINCE "Y COMPARING ABSOLUTE GROWTH IN PUBLISHED RESEARCH BEFORE 2ESEARCH ,IFE AND AFTER THERE HAS BEEN A INCREASE IN ARTICLES PUBLISHED IN PEER REVIEWED JOURNALS 4HOUGH THE FULL CREDIT CAN NOT BE GIVEN TO THIS INITIATIVE IT IS CLEAR THAT PROVIDING THIS ACCESS HAS MADE AN IMPORTANT CONTRIBUTION TO ALLOWING SCIENTISTS FROM DEVELOPING COUNTRIES TO HAVE THEIR RESEARCH PRESENTED IN INTERNA TIONAL JOURNALS

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%UROSIF WISHES TO ACKNOWLEDGE THE SUPPORT AND DIRECTION PROVIDED BY THE -EDIA 3ECTOR 2EPORT 3TEERING #OMMITTEE -ANIFEST OEKOM RESEARCH 3USTAINALYTICS 0ICTET !SSET -ANAGMENT %THIX 32) !DVISORS WISHES TO ACKNOWLEDGE THE SUPPORT THROUGH COLLABORATION WITH .ORDIC MEDIA COMPANIES AND IN PARTICULAR !LMA -EDIA #ORPORATION 4HIS SECTOR REPORT HAS BEEN COMPILED BY

2UE DU 0ROGRร S "RUSSELS s "ELGIUM 4 CONTACT EUROSIF ORG s WWW EUROSIF ORG

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!LMA -EDIA ! 3USTAINABLE -EDIA 0ROJECT 2EED %LSEVIER )MPROVING !CCESS TO )NFOR MATION AND 0ROVIDING 5NIVERSAL #ONTENT 4HE GENERAL LACK OF TRUST IN MEDIA IS A MAJOR CHALLENGE FOR THE