BRAND GUIDELINES
OUR MANTRA
Empower creative students.
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PHILOS0PHY
In the core of our technology is the young creative individual. Uni is built around the work of the students. From the user interface to the personalised look of the portfolios, we focus on doing one thing well. Providing simple and usable tools for creative students to collaborate with cohorts and tutors and to increase drastically the exposure of their creative work.
James, Graphic Design Student, Canterbury Christ Church University
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BRAND LOGO
The Uni brand is presented by Uni Brand Logo, reffered as the Uni logo. Our name stands for Unified, which is a remark on our goal to create a cohesive experience for
Uni Logo Full colour
creative students and to build a network context that will contribute to the creative educational culture as a whole.
Monotone & Inversed
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SUB BRANDS
The Uni sub brands are presented by Uni Sub Brands Logos. The distinctive drop of the dot on the i letter stands for the different I in every young person.
Arts & New Media
We believe each student should make his or hers own creative world, and this is reflected in our techonology and the personalised experience we create. The sub brands logos are suggestives of the different mediums of creativity.
Video & Photography
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PRIMARY TYPEFACE
Netto is the primary sans-serif typeface of Uni. Netto is a no-frills typeface with letter forms reduced to their characteristic basic shapes. Its
FF Netto Regular
ABCDEFGHIJKLMNOPQRSTU VWXYZ?!@£$€1234567890åäö abcdefghijklmnopqrstuvwxyz
FF Netto Bold
ABCDEFGHIJKLMNOPQRSTU VWXYZ?!@£$€1234567890åäö abcdefghijklmnopqrstuvwxyz
FF Netto Light
ABCDEFGHIJKLMNOPQRSTU VWXYZ?!@£$€1234567890åäö abcdefghijklmnopqrstuvwxyz
unobtrusive weight is optimized for legibility and balance. Can be used both for headlines and copy, online and offline.
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SECONDARY TYPEFACE
Futura is the secondary sans-serif typeface of Uni. Futura is an iconic sans-serif typeface based on geometrical shapes, representative of the aes-
Futura Regular
ABCDEFGHIJKLMNOPQRSTU VWXYZ?!@£$€1234567890åäö abcdefghijklmnopqrstuvwxyz
Futura Bold
ABCDEFGHIJKLMNOPQRSTU VWXYZ?!@£$€1234567890åäö abcdefghijklmnopqrstuvwxyz
Futura Light
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thetics of the Bauhaus school of the 1920s-30s. To be used only on very special ocasions when strong typographic impact is required. The Uni logo is also created with Futura.
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WEB TYPEFACE
FF Tisa Sans is the primary web typeface for the bodycopy of Uni. Whether used together or separately, both of his families are excellent choices for branding pro-
FF Tisa Sans Regular
jects and complex editorial applications. To be used for large portions of bodycopy on the website and the platform in a stack with Helvetica, Arial and sans-serif.
FF Tisa Sans Bold
FF Tisa Sans Light
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COLOURS
It is essential that the identity colours are always reproduced accurately. These are the three brand colours of Uni.
Uni Green RGB 16 153 89 CMYK 84% 15% 87% 2% HEX #0D9958
Uni Blue RGB 28 31 40 CMYK 80% 71% 57% 70% HEX #1B1F28
Uni Gray RGB 239 239 239 CMYK 5% 3% 3% 0% HEX #EFEFEF
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Empower creative students.