MEDIA KIT 2011- VOL. 5
EXAMPLE OF FASHION ADVERTISING DOUBLE PAGE SPREAD
INTRODUCTION
KA MAGAZINE KA Magazine is limited print luxury publication that directs it’s attention to a demographics that cannot be advertised to ( the traditional way ) and for whom quality is not to be compromised. This is how the KA advertorial concept and magazine/coffee book hybrid was born. Our contributors and advertisers are all invited by the Editor in Chief and thus, reflect the universal principals of charity, quality and exquisite taste.
VOL. 3
VOL. 2
VOL. 4
VOL. 1
Kevin Allwood photographed on St. Sulpice Street, Old Montreal
“KA is dedicated to revealing Canada’s refined, artful beauty while maintaining a distinct International appeal.” The most recent KA Magazine, a fantastic milestone with 4 issues of beauty, art & lifestyle, was published and distributed throughout Canada & select locations abroad. The special anniversary Best of Canada 2010 (BOC) was a first in many ways, but KA is mostly proud to showcase the Best of the Best in Canada. KA is dedicated to revealing Canada’s refined, artful beauty through our publication, making KA the media platform of choice for the country’s brightest stars, while maintaining a distinct International appeal. In this next issue VOL. 5, KA Magazine continues to expand its reach, which includes private jets, yachts, hotels (boutique), luxury events, & an extensive direct to client distribution coupled with a retail distribution in the National Indigo and Chapters stores, as well as select high end press houses and first class lounges. As you have been selected amongst North America’s top brands, I would like to personally invite you to partake in our VOL. 5 issue, an exquisite creation featuring VISA Black Card® Spokesperson, the stunning actress and model, Miss Donna Feldman, as our cover story.
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
EDITOR IN CHIEF
Kevin Allwood
Photography by Paul Schefz
Actress, model & Spokesperson for VISA Black Card速 Donna Feldman
ABOUT
VOL. 5 KA Magazine Vol. 5 is our hottest issue yet - themed The SEXY Issue, its cover is graced by none other that the beautiful actress Donna Feldman. Imagine your wildest dreams (if you have not acheived them yet of course), and put everything into one slick & glossy perfect bound book: KA.
KA COVER FEATURE
Actress/ Model Donna Feldman
KA FASHION
Top Canadian Designer Feature
KA DESIGN
Interview and feature on one of Canada’s leading Product / Interior Designers
KA BLISS
Read what Zen Master has predicted you need for the next few months : Feng Shui & Horoscope
DONNA FELDMAN
KA MUSIC
Interview with International Recording Artist and DJ
KA TRAVEL
Sexy destinations to satisfy your soul KA EVENTS KA covers the red carpet at Cannes KA PROFILE Interview with the Scarlett James, sexy star of Burlesque
Model BIANCA BAITI & FAWAZ GRUOSI - CANNES Founder and President of De Grisogono
KA HOMES Montreal “Home Girls” Feature and Interview KA AYURVEDA The latest in Ayurveda around the world ... MONDRIAN LOS ANGELES KA MAGAZINE - MEDIA KIT 2011- VOL. 5
WHO
READER PROFILE KA is a luxury quarterly magazine launched in Canada’s “Capitale de l’Art”, Montreal, in June 2009. With an exclusive print readership of 10,000, KA brings the absolute filtered best to our readers in Fashion, Design, Music, Travel & Lifestyle.
QUICK FACTS • • • • • • • • •
Private Jet & Yacht Owners First Class & Excecitive Class Travelers Business Professionals C.E.O.’s & C.O.O.’s High Income Demographics Doctors, Lawyers & Other Professionals Fashion, Interior & Product Designers Ladies who Lunch Artists, Photographers, Musicians & Athletes
BUYING POWER • $200,000 +
AGE & GENDER • • • • • • •
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
Median 18 - 34 25 - 34 35 - 44 45 - 64 Female Male
36 13% 32% 46% 9% 63% 37%
EXCERPT FROM AZIMUT ADVERTORIAL VOL. 4
Photography by Kevin Allwood
EXCERPT FROM WARNING HOT EDITORIAL VOL. 4
WHERE
DISTRIBUTION KA Magazine can be found at upscale newstands and retailers and bookstores such as Indigo & Chapters Nationwide. Subscriptions are available at a premium price. KA Magazine is also available at the hottest, high profile events, including charity galas, fashion shows, as well as film and music festivals.
PRIORITIZED CANADIAN DISTRIBUTION • • • • • •
Chapters & Indigo Bookstores High End Retail Press Outlets Airports & First Class Lounges Boutique Hotels Special Events Direct to Client Distribution
TARGETED AUDIENCE : CITY/ COUNTRY 2011 - 2012
CANADA • • • •
Montreal Toronto Vancouver Calgary
US 28% 23% 12% 7%
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
New York Los Angeles Miami San Francisco
8% 5% 4% 2%
UNITED KINGDOM
ITALY • Milan • Rome
• • • •
6% 2%
• London
3%
WHAT
EDITORIAL Each issue of KA focuses on a variety of jaw dropping Editorial content. From Interviews & Features with the world’s best Djs, Recording Artists, Architects, Industrial and Interior Designers, Hotels, Fashion Designers, Events & Entertainment and so much more, we will always keep our readers on the edge wondering “who, and what, will KA discover next?”.
EXCERPT FROM AVENUE ROAD EDITORIAL FEATURE VOL. 4
HOW MUCH
RATES KA Magazine, from the very first issue, has been created as a for profit business with proceeds donated to charity. It is to this end that Editor Kevin Allwood has founded the My Jamaican Heaven Foundation, who’s mission and purpose is the empowerment of the youth in Jamaica through education and nutrition.
NATIONAL / INTERNATIONAL ADVERTISING RATES
PER ISSUE
• Double Page Spread
$6,000
• 4 Page Advertorial
$12,000
• 6 Page Advertorial
$18,000
• Back Cover
$13,000
• Inside Front Spread
$9,000
PAYMENT TERMS
• 50% deposit upon signing of ad agreement • 50% P.D.C. Balance after 30 days • Prices do not include applicable taxes
ONLINE EXPOSURE
www.kaonlinemagazine.com
• All advertisers will be featured on the KA Online Magazine for 1 full month free. • Unique Visitors per month: 23,000
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
Photography by Kevin Allwood
EXCERPT FROM WARNING HOT EDITORIAL VOL. 4
Photography by Kevin Allwood EXCERPT FROM THE ST. JAMES ADVERTISING CAMPAIGN PHOTOGRAPHED AND CREATED B Y KA AGENCY
BRANDING & PHOTOGRAPHY
KA AGENCY Focusing on the needs of the client to have a “turn key” campaign at International Standards.
WHAT WE DO • Photography (Editorial & Ad Campaign) • Brand Identity & Graphics • Web Design • Ad Campaign Graphics & Styling
For a tailored quote or more details, please direct your inquiry to
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
contact@kaagency.com
WHAT PEOPLE SAY
TESTIMONIALS
“I love KA. I’ve never seen a magazine with such a good purpose behind it. It’s the only book I have in my office perfectly displayed on my desk.” — Dana Capone, Senior Public Relations for BVLGARI, New York.
“KA Magazine makes the best magazine, and we make the best perfumes” — Erwin Creed, CREED Perfumes, Paris.
“Advertising in this magazine places us on another level” — Marcelle Bourque, Jardin De Ville, Montreal.
“When I first picked up the KA Magazine I was convinced it was from Europe, it was not only the best magazine I have read, but the quality is like no other magazine in the world. I was pleasantly suprised to see that it was a Canadian Publication.” — Lucien Remillard, Owner of the St. James Hotel, Monteal.
“Stunning, amazing, the most beautiful magazine!”
— Adam Brecht, Vice President of Marketing ICPerfumes International, New York.
“Wow, the magazine is spectacular!”
— Stefan T. Sybydlo, Bulthaup Toronto Inc, Toronto
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
EXCERPT FROM BVLGARI BLY FEATURE VOL. 3
HOW TO MAKE IT
ARTWORK & SUBMISSION MECHANICAL SPECS
MATERIAL SUBMISSION
DOUBLE PAGE SPREAD
• Please upload final PDF file for submission to:
• Text Safe Area: 11.5” x 14”
FTP host: ftp.kaonlinemagazine.com
• Trim Size: 22” x 14.5”
Username: ____________________
• Bleed Size: 12.25” x 14.75”
Password: _____________________
FILE REQUIREMENTS
• Once the file has transfered, please email us at ads@kaonlinemagazine.com to confirm.
• The document must be set-up to the exact sizes outlined above. • Scanned images should be at a minimum resolution of 300 dpi at the final size. • All layouts must be saved in a high-res PDF in a PDF/X-1a format.
CREATING A PDF • Ensure all images and illustrations are either grey scale or CMYK and NOT RGB color. • Embed ALL fonts. No subsets please. • Verify PDF/X-1a compliance of the PDF by using the Prelight check in Adobe Acrobat Professional. • If there is a large amount of black in your ad, please use this formula to ensure the print is of upmost quality : C:60 M:50 K:100
KA MAGAZINE - MEDIA KIT 2011- VOL. 5
HOW TO REACH US
CONTACT
KA MAGAZINE Advertising:
ads@kaonlinemagazine.com
Editorial:
Miss Ashley King a.king@kaonlinemagazine.com
For General Inquiries:
info@kaonlinemagazine.com
Editorial and Advertising offices: O. (514)296.0527 Mailing address 3830 St. Ambroise Street, Loft 208 Montreal, Qc, H4C 2C6
www.kaonlinemagazine.com
EXAMPLE OF BACK BAGE ADVERTISING