Industry Internship Report by Kamaljeet Kaur

UNI STYLE IMAGE INDUSTRY INTERNSHIP 13TH JUNE TO 30TH SEPTEMBER 2019

KAMALJEET KAUR LEVEL - 6 FASHION DESIGN

TABLE OF CONTENT

ACKNOWLEDEGMENT INTERNSHIP CERTIFICATE EVALUATION FORM JOINING REPORT USI LOGO GUIDE ABOUT USI KEY DEPARTMENTS PRODUCT RANGE BEST SELLERS USI STORES USI - MULTI BRAND STORE ADVERTISEMENTS CORPORATE ORDER SAMPLING AND PRODUCTION FLOW PROJECTS UNDERTAKEN SUMMARY REFLECTION REFERENCES

01 02 03 04 06 07 09 11 12 13 14 15 17 18 20 - 47 48 49 50

ACKNOWLEDEGMENT

The internship opportunity I had at Uni Style Image was a great chance for learning and professional development. I am using this opportunity to thanks Mr. Ashwinder Singh, Managing Director (USI). Who took time to hear, guide and allowed me to carry out my projects at their esteemed organization during the internship. I sincerely thank Ms. Rainy Sharma, designer and merchandiser (USI) for helping me throughout my internship duration. From taking part in useful discussions and giving necessary pieces of advice, guidance and arranging all the facilities to make life easier. I choose this moment to acknowledge her contribution to gratefully. I would also like to express my gratitude to all the staff members of USI and workers who rendered their help during my internship. I convey my heartfelt thanks to Ms. Sauyma Pande and Ms. Pragya Sharma the faculty members of my institution for giving me this opportunity to get an experience in the retail industry and guiding me throughout the duration of internship. At last a very special thanks to my friends and family for their support and co-operation through difficult times. I perceive this opportunity as a big milestone in my career development. I will strive to use gained skills and knowledge in the best possible way. And will continue to work on their improvement, in order to attain desired carrer objectives. Sincerely, Kamaljeet Kaur

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INTERNSHIP CERTIFICATE

EVALUATION FORM

JOINING REPORT

QUALITY SELLERS

SINCE 1990 UNI STYLE IMAGE

USI LOGO GUIDE

USI Logo

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Uni style Image logo with tagline ‘Truly Wonderful’

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Uni Style Image logo should be used in this proportion, where height of the crest should be the size of Style from the logo text. The space between the crest and the logo text should the width of the ‘U’ (the first letter of the logo text).

UNI STYLE IMAGE Company name - Uni Style Image Pvt. Ltd. Owner - Mr. Ashwinder Singh Establsihed - 1990 The dream was not to make t-shirts as everyone else does, nor it was to make clothes the way everyone wanted. The aim was to provide the customer with the best they can get and long-lasting. USI has a global perspective, spreading the message of humanity, creating awareness about the importance of natural resources, demonstrating care for the unseen next generation. What began as an exclusive operation in Delhi, has now spread all over the country. USI is a progressive and national company that achieves a successful balance between quality, fashion, and pricing. USI opened its first flagship store at Greater Kailash, New Delhi in the year 1995. USI is one of the strongest brands within classical casual wearers. The target segment is the customer who is looking for an exclusive casual brand. This is done by giving the customers a range of high-quality products. The brand has been widely acclaimed for visual merchandising and store layouts. USI offers a wide range of products starting from t-shirts, trousers, tracksuit, sweatshirts, ladies tops, jackets, lowers, polo t-shirts. And they also offer a range of accessories like belts, caps, and bags.USI has one exclusive showroom in Janpath, Cp and one factory outlet in Noida. USI is also selling its products through online sites such as Amazon, Jabong and Cilory.USI mainly deals in knitwear fabric. Around 90% of the fabric used here is knitwear. Woven fabrics are very less frequently used. The knit fabric comes from Ludhiana, which is said to be the largest knitwear hub of India. And most of the time if they need less quantity of fabric basically for a small order then the fabric comes from a local exporter in Delhi. USI offers both basic and stylized products.

Size availability -

For mens XS S M L XL XXL XXXL 4XL 5XL

34 36 38 40 42 44 46 48 50

For women XS S M L XL XXL XXXL

6 8 10 12 14 16 18

Size starting from 3XL would cost 15% higher than the other sizes. USI follows Uk sizes and the measurment is done in CMs not in Inches.

KEY DEPARTMENTS

Pattern Making Lab There wasnâ&#x20AC;&#x2122;t any pattern making master at USI. The pattern that were being used were already made.

Fabric Unit The fabric unit has all the new and old fabric stock. A proper registeration is done for all the fabrics that is coming into the warehouse.

Cutting Department Cutting is done using electronic cutting machine. First the layers are set up and placement of pattern is check accordingly so that we can have minimal wastage. 9

Pressing Unit Spotting is done for all the garmets using a spotting gun and then ironing. After ironing packaging and dispatch is done.

Labeling

Using a heat tranfer machine the USI size labels are printed on the garments.

Finishing After stiching, buttons hole and button tacking is done. Then it goes for thread cutting and quality check.

Stiching First step is fusing, for placket and collar and then the stiching is done.

PRODUCTS RANGE

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USI started as a T-shirt company but now they have a lot to offer for both Men and Women, plus they also have an accesory range. The products range is also same for the Corporate orders MEN

WOMEN

Tees V-neck Sandos Henley Polo tshirts Sweaters Sweatshirts Shorts and Boxers Trousers Tracks Blazers Jackets Jeans

Tees Trousers V-neck Sando Henley Polo shirts Skirts Dresses Shorts Jeggings Leggings Jeans Jacket

ACCESSORIES Belts Caps Bags

USI - BEST SELLERS

These two Polo t-shirts are USI best sellers since the time USI started. The production for these best sellers never stop. Beacuse they are always in demand at USI stores.

Article name - Con 11 Fabric content - Cotton polyester Fabric is thicker and long lasting Availble in more than 30+ colours Always in demand Available in both half and full sleeves Price range - 1000 to 1500 INR

Article name - Pique 32 Fabric content - Polyester Cotton Fabric is thin compared to Con-11 Availble in more than 20+ colours Always in demand Availble in both half and full sleeves Price range - 800 to 1200 INR

USI STORES

USI has two stores one is in janpath and the other one is factory outlet in noida. They had many stores all over India which has now beeen shut down.

USI - MULTI BRAND STORES

4 5 2

1. Options, Juhu and Lokhandwala 2. Raja Sahib XL, Udaipur 3. Mahaveer Apparels, Rajasthan 4. Trendsetters, Chandigarh 5. Adarsh Emporium, Haryana Apart from these USI is currently selling itâ&#x20AC;&#x2122;s garmets also on online platforms such as -

ADVERTISEMENTS

CORPORATE ORDERS

Corporate orders refer to a bulk order of a specific product. Order is received in the mail or through direct meetings. For the corporate orders, the buyer provides all the necessary information like fabric, color, embroidery or print details, size ratio, expected price, and other important details. Multinational companies either get these orders made for daily wear or a specific event. These same things are also discussed in the meeting when the buyer directly meets the company owner with his requirements. USI receives bulk orders from many multi national companies based in Gurgaon and Noida. The maximum no. of orders should be more than 50 Pieces. The price range can also vary from the amount of order. USI has worked for MNCs like Airsewa, Maxxis, Taj Safari, KPMG, 8 Premium black, Samsung Etc. From the last year, USI has also started working on kidswear but only for bulk orders. USI has worked for many schools like Singapore international preparatory school for making school uniforms for them such as jackets, track pants and T-shirts. So the first step after receiving the order is organizing a pre-production meeting. and then deciding on making the pre-production sample. Once the PPS is approved by the buyer. They are said to pay the advance money before the production.

MAIL

MEETING

Two main sources of receiving orders

SAMPLING AND PRODUCTION FLOW

Pre - Production Meeting (P.P.M)

After understanding the requirements of the customer send through mail. A meeting is organised on how we Will achieve the initial sample for the buyer. At this stage we also check if we have enough resources or not like fabric, buttons etc.

Pre - Production Sample (P.P.S)

A PPS sample is developed for the buyer with all the details and requirements provided by the buyer. These samples are presented to the buyer before starting the bulk production. The PPS has to be perfect because the whole production is dependent on it.

Time and Action Plan (T and A) When the PPS is approved by the buyer. We can finally start with the bulk production. For which a T and A plan is made on how the production will begin. It include cutting, surface development, stiching, ironing, packaging and dispatch dates.

Bill Of Quantity (B.O.Q) B.O.Q refers to all the materials we have purchased for the order. A list is made on how much we have spent on the order and how much material we are left with. This thing eventually help in making the final costing of the order.

Costing Final costing is done for a single piece that it is multiplied with the no. of order. The costing is shared with the buyer for advance payment of the order.

Job description and Responsibility

Projects Undertaken

PROJECTS UNDERTAKEN

Here are some of the task that were assigned to me, and i mostly worked on developing samples for corporate orders. photoshoot of samples for buyers. here are are the following details of the work which i did during my internship duration -

T-shirt Festival Pattern segregation Old cuttings segregation Graphics for vestige

Corporate orders Developing samples for school uniform vendor Pattern making for SIS Developing samples for embroidery Asian KPMG Maxxis samsung USI logo SIS pre school

Developing samples for screen printing samsung SIS pre school ERGO space UP Game

Developing samples for sublimation printing Airsewa Cricket and Football jersey KPMG

Packaging and dipatch Airsewa (teal) Airsewa (Ace it) Sowtex Maxxis

Shoot for corporate orders

T - SHIRT FESTIVAL

USI organized a T-shirt festival in which all the old stock about 4 to 5-year olds were put up for sale. The segregation was made according to the estimated price range starting from 100 to 500 INR. First, a list of all the products was made that we can sell in the sale. The sale happened in the Noida factory outlet only as there are many factories nearby. The target audience for this sale were mainly factory workers and regular customers. Who will buy the same good quality clothes at a cheaper amount? I worked with Pooja mam (warehouse assistant) for the segregation of clothes that can be a part of the sale. We looked for old garments, single pieces or designs, which were less in quantity according to the size ratio. not only t-shirts, jackets, trousers, old stock of women garment were also being put up for sale. My work only included segregation of clothes that were fit for the sale. Later the pricing and everything was done by the production manager and warehouse assistant. so, the whole idea behind organizing this sale was so that the USI can get rid of the old stock that was kept in the warehouse for very long.

PATTERN SEGREGATION

For this particular task, I was required to check all the patterns in the pattern lab and segregate them, keep the men and women patterns separately. And to make a list of all the patterns that we have. Since the patterns were kept altogether we always had to waste so much of time and effort finding the right pattern. The patterns were hanging on the cloth hangersmaking it too much bulky. because there were 5 to 6 patterns hanging on the same hanger. So more hangers were added to make the wight lesser and only 2 or 3 patterns were hanged on one hanger.There were many patterns whose size ratio was incomplete and some of the patterns were missing I just removed and keep it aside. Many patterns were lying unnecessary in the pattern lab. So, all the things that were not required in the pattern lab were removed from the pattern lab. and after all the changes and arrangements made in the pattern lab, I shared the list of patternswith Pooja mam (production assistant). 22

SEGREGATION OF CUTTINGS

For this particular task, I was told to check all the old cuttings that were kept in the cutting department. I made a list of all the cuttings and also counted the no. of pieces in each bundle. The cuttings were basically four to five years old. It also can be a part of overproduction. Many other cuttings were not in good condition the fabrics were torn out, for some of the sleeves were missing, some didnâ&#x20AC;&#x2122;t have the back panel and front panels, the colors were also faded. There were both men and women Cuutings that I found in the cutting department. I was told that these cuttings will now be stitched so please do this task productively. In the end, I shared all the details with the designer whom I was working with, and also took one sample from each cutting that will be stitched to make the PPS. But we never worked on this because the priority was corporate order and USI also had less no. of tailors. The production rate was already very slow so thatâ&#x20AC;&#x2122;s why there was a full stop put up on this decision. 23

SCHOOL UNIFORM SAMPLES This order was given by a school uniform vendor. They particularly make samples from different companies and show these samples to school Principals whenever they need new uniforms or up-gradation in school uniform. They always prefer the pricing to be cheap and the quality of fabric to be good. The person wanted three samples one for the jacket and the other one was a tracksuit. They also mentioned, in the beginning, to add red color detailing. I also sketched some of the ideas and got them approved by Ashwinder sir before starting stitching them. There wasnâ&#x20AC;&#x2122;t much time given to think about the designs I quickly draw them and get them approved. because we need to deliver the samples within one week. I was also told to look for simple details that the cost wouldnâ&#x20AC;&#x2122;t increase. So following are the samples that were created for the buyer. Sketches developed for this order -

Sample of jacket with red color detailing at the collar

Sample of track suit with red color detailing on jacket and track pants. for jacket a red colur piping was added on the shoulder line and on track pant a red tape was addes on the side seam.

CAD ILLUSTRATIONS Developing cad illustrations for Vestige order, the specifications were given by the buyer on how they want the look of the final t-shirt. They basically need two designs one for business partners and another one for employees. These illustrations were shared with the buyer but due to their expected price which was very low in accordance with the fabric they want, the order got canceled. VESTIGE BUSINESS PARTNER T-SHIRT

WHITE LINES DETAILING ON COLLAR AND SLEEVE HEM

Vestige logo on front panel (left chest)

Vestige best deal logo on left sleeve

VESTIGE EMPLOYEE T-SHIRT

Vestige best deal logo on left sleeve Vestige logo on front panel (left chest)

PATTERN MAKING - SIS

I and my designer both worked on manipulating patterns for these track pants. The earlier sample that was made from the same pattern were a little big for the required age group. So the buyer demanded shorter length track pants. As there wasnâ&#x20AC;&#x2122;t any pattern master in the USI me and my designer was permitted to manipulate the pattern and make it according to the customer requirements. The first sample was made with the embroidery near the pocket line. But when the new pattern was made we didnâ&#x20AC;&#x2122;t add the embroidery, because the customer only wants to see the shorter length.

SIS Track Pants

Quantity - 200 Color - Red Fabric - Cotton jersey Details- embroidery

Track pant sample with embroidery

Track pant sample without Embroidery

EMBROIDERY

This was my first ever project for developing embroidery samples for a corporate order. The embroidery for this happened at Okhla for this I had to visit this place multiple times because the quality of the embroidery was not improving. So around 8 to 10 samples were made on a piece of fabric to get the desired outcome.

Embroidery in process for the USI logo. I was given the task to visit the embroidery place and get the swatches done for the USI logo to check the quality of the embroidery. These were just the initial samples on a smaller bit of fabric before doing on a final one.

KPMG Polo T-shirts

Quantity - 77 Color - Green Fabric - Con 11 Details - Embroidery on sleeve

Maxxis string bag

Quantity - 2000 Color - Black Details - Embroidery on front

For Maxxis order also numerous samples were being created because we were not getting the desired outcome. And there were no bag stitching tailors available at USI so we first contacted many bag stitching tailors made samples from the to see the stitching quality. In the end, a sample was approved made by the tailor and then we started with the production. 30

SIS jacket and track pant

Quantity - 300 Fabric - polar fleece Color - Red Details - Embroidery on front and back

The embroidery for these was done overnight at the embroidery unit

When the embroidery quality was approved we did the emboridery on final panel and get them stiched to send the PPS to the buyer.

Samsung Polo T-shirts

Quantity - 300 Color - White Fabric - Con 11 Details - samsung logo embroidery and stickers on sleeve

SCREEN PRINTING

Many of the times customers wanted screen printing on T-shirts. my job was to visit the printing unit and make the samples done before time. Most of the orders we received were urgent and we had to get things before time.

Printing in process for Samsung

Samsung Round Neck t-shirts

Quantity - 300 Color - Aqua blue Fabric - Cotton jersey Details - Screen printing on front and back

Scren printing in process for SIS prep

SIS Prep f/s T-shirts

Quantity - 200 Fabric - Cotton jersey Details - Screen printing on front and back

ERGO Round neck T-shirts

Quantity - 150 Color - Black Fabric - Cotton jersey Details - Screen printing on front panel and sleeve

Screen printing in process for ERGO Space

I only worked on printing sample for this order. because there wasnâ&#x20AC;&#x2122;t any clarification on when the buyer need his order.

UP Game Polo T-shirts

Quantity - 100 Color - Grey Fabric - 100% polyester Details - screen printing on front and back, collar down and design on back of collar

SUBLIMATION PRINTING

We received an order which needs sublimation printing. USI doesnâ&#x20AC;&#x2122;t have any permanent sublimation, printing dealers. because they have not worked on such orders from the last 2 to 3 years. So, I was given the task to look for sublimation printing dealers nearby Noida. First, I researched what is sublimation printing. And then contacted many people who were doing this printing, asked for the price, how it is done, and on what fabric it is done. Many of the dealers also shared the images of a sample that are being done at their printing unit. After the verbal communication, I even visited around 4 to 5 printing unit to see things happening in front of my eyes, to see how machines work and also look for cleanliness and the behavior of the staff with the customers. What is sublimation printing? It is a chemical process where a solid turns into a gas without going through a liquid stage. The printers produce an image on sublimation transfer paper with specially made inks for sublimation printing. the design is made on the computer and then it is transferred to the paper through printers. Then using a heat transfer machine the design is printed on the fabric. The heat press machine work on a very high temperature of about 200 to 300 degrees. how it is done? In this process, the heat turns the ink from solid to gas. during the gas state, it just spread through the fibers of the material. When the heat press is removed from the transfer paper, the ink that has been spread throughout the fiber is locked permanently and become part of the fabric. The heat releases the gas from sublimation ink and it also opens the pores of the fabric. The ink return to itâ&#x20AC;&#x2122;s a solid stage and the fabric pores closes, trapping the ink inside. The best quality of this printing is that it wouldnâ&#x20AC;&#x2122;t crack peel or fade away. For this printing, the most preferable fabric is mainly 100% polyester or polyester blended fabrics. any fabric with polymeric structure can be used for this printing. Sublimation printing is not friendly to natural fabrics like Cotton. As it will not have good results. but it is only possible on cotton with a special treatment before printing. For good results, a special polyester surface coating is done on the cotton fabric before printing. But this process is time taking and costly. Therefore exporters and retailers always prefer to use 100% polyester fabric for printing. Sublimation printing gives long-lasting prints but after the printing is done the paper can be used again for reprinting because it still has left with ink residue in it. A lot of paper is wasted on daily basis. And it is a chemical driven process.

The printing in process for Airsewa and KPMG order.

This is the heat press machine where the fabric panels are placed and the paper is kept upon it. And then the heat is applied. It just only takes 10 to 15 seconds to print and the machine gives an alarm after the printing is done. So, there were 2 orders of sublimation printing which I worked for.

Airsewa Cricket and Football jersey Quantity - 28 Color - white and Roushe Fabric - 100% polyester Details - printing of name and no. according to the players.

KPMG Polo T-shirts

Quantity - 200 Color - White Fabric - 100% polyester Details - sublimation printing on front and back

PACKAGING AND DISPATCH

There were many orders for which I was only involved in the packaging and dispatch phase. Two of the orders were from Airsewa (MNC). one was a teal round neck and the other one was white round neck t-shirts. Both of the designs were screen printed. All of a sudden there was a request from the buyers for the urgent dispatch of these orders, that were lying from months at USI. So, everyone inside the company was involved in packaging for these orders. First, the spotting was done for all the pieces because they were not in good condition. A measurement check was also done for all the pieces. Then the ironing happened and these t-shirts were packed and dispatched. Sowtex order and Maxxis order were also among those orders which were kept in the production for a long time.

For Airsewa teal t-shirts a special type of packaging was ordered. Which wasnâ&#x20AC;&#x2122;t made from plastic they were special paper packaging that were purchased to pack the t-shirts for this order

Airsewa teal round neck T-shirts

Quantity - 1050 Color - Teal Fabric - Cotton jersey Details - Screen print on front and back

Airsewa white round neck T-shirts

Quantity - 200 Color - White Fabric - Cotton jersey Details - Screen print on front and back

Sowtex Polo T-shirts

Quantity - 33 color - Orange Fabric - Con 11 Details - Embroidery on front and back

Maxxis round neck T-shirts

Quantity - 2000 Color - Black Fabric - 100% polyester Details - Sticker on front and back

SUMMARY

The Indian Institute of art and design (IIAD), in collaboration with Kingston University, Uk offers a creative, studio-based education through its rigorous three year BA in Fashion Design program following a one-year Foundation program. We are mentored by industry experts and experienced core and visiting faculty as part of our four-year course at IIAD. During the 4th year the students are required to do a 16-week mandatory internship before the academic year commences. I get an opportunity to work with Uni Style Image (USI) starting from 13th June to 30th September. USI is a retail chain and working with this brand was an amazing experience as I really get to know the insight of how work is done in retail sectors. Working with USI was an achievement in itself as the company has set many benchmarks in the industry from the last 29 years. There was a whole lot of difference in how we are taught at college and how the industry works. My 16-week internship at USI included work that was mostly related to Corporate orders. From developing swatches for the orders to making the initial samples, and learned to make time and action plan to do a daily follow up on what is happening inside the production and how to manage different things at one particular time, was great learning happened during my internship tenure. And I also visited one of the USI stores to know more about the brand and what are the customer's tastes and preferences. I also worked on documenting things that are being always in need and an important source of information whenever required. Working at USI also helped me to see the other side of the fashion industry, the harsh reality of people working at the retail sector, low wages, extra working hours, overproduction, making things faster and faster and usage of plastics not thinking about what impact it will have on the environment. There were many things that were not really appropriate.

REFLECTIONS

This 16-week internship at USI was not less than a roller coaster ride. I get to know about the retail industry in a much deeper sense. Every day was new learning. This internship helped in professional as well as personal growth. I even realized that customer satisfaction is really very important, for the growth of the company. As I mostly worked for corporate orders, developing samples to follow up production and packaging and dispatch. At each stage, you have to be aware and make things happen before time runs out. Many times one has to be multitasking because there are so many orders that needed attention and everyone wants the delivery to be made on time. Documentation is also very important for companies who work for corporate orders daily. Many times I was given the task of documenting certain things which can be useful in the future and it will help, other people also. Work at retail is totally different from the process we follow as a designer. They are not at all afraid of copy pasting things from unknown sources. and I learned that is a part of work at the retail sector

REFERENCES

http://www.unistyleimage.com/ https://www.indiaretailing.com/2007/05/02/retail/uni-style-india-to-roll-out23-stores/ https://www.facebook.com/unistyleimage.online/ https://www.zaubacorp.com/trademarks/proprietorid/776751 https://ebuild.in/uni-style-image-concept-store