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“ The Honorable Dato’ Sri Mohd. Najib Bin Tun Haji Abdul Razak Prime Minister of Malaysia
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The commercial revenue, employment opportunities and global connectivity of the Ummah through participation in the Halal industry, contribute significantly to the economies of many Muslim nations. For our brothers and sisters in less developed countries, they also help knit together a tapestry of hope for those toiling in the margins.
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“
The Honorable Dato’ Seri Dr. Ahmad Zahid Hamidi Deputy Prime Minister of Malaysia
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Halal is not about one country’s agenda but the concerted efforts of many nations. These efforts will require, among others, structured capacity building programmes and an efficient and seamless global supply chain to propel halal from its current niche into the mainstream of global economics and industry.
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Malaysia’s focus is on increasing halal awareness and its business potential, providing the necessary facilities and platform for intellectual discourse and thought leadership in this field. The Government has identified strategic sectors under the Halal Industry Master Plan (2008 -2020) to drive and create new growth opportunities within the industry. The Honorable Dato’ Sri Mustapa Mohamed Minister of International Trade and Industry (MITI), Malaysia
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Through various programmes such as intellectual conferences, international collaborations, innovation initiatives and trade-investment promotions, Malaysia is now recognized as the leading Global Halal Hub. The State of Global Islamic Economy Report 2015 placed Malaysia at the top spot in sectors such as the Halal Economy indicator, Halal Food and Halal Travel. We will continue to promote and expand the halal industry’s contribution to the Malaysian economy and our society’s well-being. Dato’ Seri Jamil Bidin Chief Executive Officer, HDC
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”
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Malaysia at the Forefront of Global Halal Industry DevelopmentÂ
Malaysia charted the path for the development of the halal industry more than 40 years ago with measures and initiatives intensified over the years to further accelerate its growth. The Malaysian Government has developed the Halal Industry Master Plan which outlines the development strategies the necessary infrastructure, incentives, policies and support to attract investments and promote trade in the halal industry. This comprehensive ecosystem supports the development of halal-related initiatives.
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The Halal Journey MAJOR FIRST STEP Research Center of the Islamic Affairs Division under the Prime Minister’s Office started to issue Halal status of products that meet Halal criteria.
MILESTONES 1974
1982
LOGO INTRODUCED Halal status was given 1994 in the form of an official certificate bearing the official Halal logo.
ONE STOP The processing for Halal Certificates began to be conducted by JAKIM.
2000
2002
2004
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LEGAL POWERS JAKIM established.
GOING GLOBAL The first Halal standard in the world developed: the MS 1500 - General Guidelines on Production, Preparation, Handling and Storage of Halal Food. HALAL TRADE • Launching of the MS 1500:2004 - Halal Food Standard: Production, Preparation, Handling and Storage.
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The Halal Journey
HDC ESTABLISHED Halal Industry Development Corporation (HDC) was established on 18 September 2006 to coordinate the comprehensive development of the Halal Industry in Malaysia. Vision: Malaysia as the Global Halal Hub THE 1ST HALAL INDUSTRY MASTER PLAN DEVELOPED The Halal Industry Master Plan will be implemented in three phases from 2008 to 2020.
2008
2009
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Mission: To create value for businesses participating in the Global Halal Industry and to benefit Malaysia’s economy.
2006
GHSC REBRANDED The Global Halal Reference Centre was rebranded as the Global Halal Support Centre (GHSC).
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The Halal Journey MAJOR
MILESTONES 30 MILLION USERS Global visitors utilizing on GHSC’s products and 2014 services.
OTP LAUNCHED • The world’s first physical centre for global halal reference launched – One Touch Point ( OTP).
1ST MALAYSIA HALAL WEEK • First Malaysia Halal Week was held comprising World Halal Research Conference and MIHAS. • First Halal Guide Book published. • Launching of :i) MS2400:2010 Halalan Toyyiban Assurance Pipeline ii) MS2200:2008 Cosmetic and Personal Care.
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2015
HALAL FOCAL POINT HDC mandated to act as focal point for halal industry development.
2013
HALAL DATA The first World Halal Data Warehouse System introduced.
2012 2011
HBT INTRODUCED Capacity development program: Halal Business Transformation Program (HBT) was introduced – an initiative to increase global halal players.
2010
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Halal in National Strategic Plans 9TH MALAYSIA PLAN (9MP) 2006-2010 Halal was identified as the new source of economic growth
NATIONAL AGRICULTURE POLICY 1998-2010
1996 2006
1998 2
INDUSTRIAL MASTER PLAN 1996- 2005 The Halal imperative began under the Second Industrial Master Plan 1996-2005, to promote export-led growth and higher value added services. Halal was further integrated under the 3rd National Agriculture Policy 1998- 2010, highlighting the Halal food industry. ND
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Halal in National Strategic Plans HALAL INDUSTRY MASTER PLAN (HIMP 2008-2020) • Strengthen Malaysia’s position as the Global Halal Reference Centre for halal integrity know-how. • Develop Malaysia as the leading centre for halal production, trade and innovation.
Phase I : 2008-2010 Establish Malaysia as a global leader in halal integrity Phase II : 2011-2015 Establish Malaysia as the preferred location for halal-related businesses Phase III : 2016 – 2020 Broaden geographic footprint of home-grown companies
2006 2008 THIRD INDUSTRIAL MASTER PLAN (IMP3) 2006-2020 To develop Malaysia as the global halal hub for the production and trade for halal products and services. Development of the halal industry was given emphasis under Chapter 21 of the IMP3 and among the strategic initiatives included is the establishment of the Halal Industry Development Corporation to coordinate the overall development of the industry.
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Halal in National Strategic Plans THE NEW ECONOMIC MODEL The halal agenda was further emphasized as part of the NEM to enhance trade and investment, develop human capital and promote halal awareness.
THE ECONOMIC TRANSFORMATION PROGRAMME (ETP) Under the ETP, new and emerging areas within the halal related sectors will be given more emphasis, towards developing a sustainable halal economy.
2016
2015 2010
Establishment of MAJLIS HALAL MALAYSIA, chaired by the Deputy Prime Minister of Malaysia
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ELEVENTH MALAYSIA PLAN (11MP) 2016 - 2020
Halal Malaysia has been identified as a strategic industry under the Services Sector. The focus will be on the development of a holistic eco-system covering the entire halal value chain.
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HIMP Achievements PHASE 1
Establish Malaysia as a global leader in halal integrity
2008 -2010 2009
The World’s First World Halal Research Summit was held in Malaysia
Malaysia has established The World’s First Global Halal Support Centre (GHSC)
FOCUS
‘‘
The establishment of GHSC One Touch Point is a testament to our commitment and aspiration in translating the vision of Malaysia in becoming a renowned Global Halal Hub and strategically positions itself as the world’s preferred. This so called business to business or business to consumer approach summarizes our effort to provide the connection platform for industry activities and networking, all through a single point location.
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- Dato Seri Jamil Bidin, HDC Chief Executive Officer
The first Halal standard in the world “MS 1500, General guidelines on the production, preparation, handling and storage of Halal food” was developed.
HIMP Achievements PHASE 1 2008 -2010 2010
Establish Malaysia as a global leader in halal integrity
The World’s First Halal Pipeline Assurance standard and The World’s first halal cosmetic and personal care standard was developed.
Malaysia has produced 13 halal related standards for industry applications. This makes Malaysia the first country to have a full halal industry standard.
1
MS 1500:2009
Halal Food -
8
Production, Preparation, Handling And Storage - General Guidelines (Second Revision)
2
Shariah-based Quality Management Systems -
Islamic Consumer Goods - Part 1: Cosmetic And Personal Care Islamic Consumer Goods - Part 2: Usage Of Animal Bone, Skin And Hair -
10
Halalan-toyyiban Assurance Pipeline - Part 3: Management System Requirements
MS 2424:2012
Halal Pharmaceuticals - General Guidelines
11
MS 2565:2014
Halal Packaging - General Guidelines
Value-based Management Systems MS 2393:2013
12
Islamic & Halal Principles Definitions And Interpretations On Terminology
7
MS 2400-3:2010
For Retailing
MS 2300:2009 Requirements From An Islamic Perspective
6
9
MS 2200-2:2012
General Guidelines
5
For Warehousing And Related Activities
MS 2200-1:2008
General Guidelines
4
Halalan-toyyiban Assurance Pipeline - Part 2: Management System Requirements
MS 1900:2014 Requirements With Guidance (First Revision)
3
MS 2400-2:2010
MS 2400-1:2010
Halalan-toyyiban Assurance Pipeline - Part 1: Management System Requirements For Transportation Of Goods And/Or Cargo Chain Services
MS 2594:2015
Halal Chemicals For Use In Potable Water Treatment - General Guidelines
13
MS 2610:2015
Muslim Friendly Hospitality Services - Requirements
HIMP Achievements Establish Malaysia as the preferred location for halal related business
PHASE 2 2011 - 2015
Halal Export (RM Billion)
Job Creation Total Workers
192826
235011
248508 32
33
2012
2013
38
39
24
144088 97042
2011
2012
2013
2014
2015
1. JOB CREATION
2336
2011
3320
2012
2014
2015
2. HALAL EXPORT
Number of Halal Certified Companies Total No. Certified 5415
2011
Total Halal Investment (RM Billion) 10.6
5726
8.45
4443
6.2 4.1
2013
2014
2015
3. CERTIFIED COMPANY
2012
2013
2014
2015
4. HALAL INVESTMENTS
HIMP Achievements PHASE 2 2011 - 2015
Establish Malaysia as the preferred location for halal related business
5. HALAL BRANDING World Halal Conference provided a global halal centric platform for intellectual discourse on halal related matters. YEAR
THEME
World Halal Research (WHR) 2007
1st International Conference on Research Advances in Halal Science
World Halal Research (WHR) 2009
Creating Opportunities through Science
World Halal Research (WHR) 2010
Inspiring Innovation through Halal Research
World Halal Research (WHR) 2011
Catalyst For Growth in the Halal Industry
World Halal Research (WHR) 2012
Innovation as Catalyst for Business Transformation
World Halal Conference (WHC) 2013
Halal Economy - Creating the Momentum
World Halal Conference (WHC) 2014
Global Food Security - The Halal Perspective
World Halal Conference (WHC) 2015
Halal Economy - A Profitable Convergence
6. HALAL INFRASTRUCTURE (AS OF 2015) 14 HALMAS Halal Parks (RM10.6 Billion)
Global Halal Support Centre (as at 2015)
Foreign investment: RM 5.6 billion Domestic investment: RM 5.0 billion
33 milion visitors (online) 150 countries (online)
HIMP Achievements OUTCOME FROM WHC 2015 Held from 1 - 2 April 2015 The WHC 2015 theme “Halal Economy : A Profitable Halal Islamic Industry Finance
Convergence” demonstrates the importance of bridging the two crucial components within the halal eco-system namely, the Halal industry and Islamic finance, towards developing a sustainable economy.
6 SPEAKERS 80 FORUMS
The Conference comprised six subject-focused forums featuring impactful presentations and dialogues by 80 influential speakers to chart the future course of global Halal industry development.
1,341 DELEGATES
54
COUNTRIES
Attended by 1,341 high profile delegates from 54 countries including H.E. Mr. Nurettin Canikli, Minister of Customs and Trade of Turkey, H.E. Dr. Rashid Ahmed Mohamed Bin Fahad, Minister of Environment and Water of United Arab Emirates and H.E. Mrs. Apiradi Tantraporn, Deputy Minister of Commerce of Thailand.
HALAL EXCELLENCE
Halal Excellence Award was presented at the
AWARD 2015
Appreciation Dinner to honor an organization that has excelled and contributed significantly to the growth of the halal industry in Malaysia. Chemical Company of Malaysia Berhad (CCM) was the recipient for Halal Excellence Award 2015.
PR VALUE
RM
15 MILLION
PR Value garnered: RM 15 million
HIMP Achievements OUTCOME FROM WHC 2015 Held from 1 - 2 April 2015
• Canada • USA
• • • • •
Ecuardo Argentina Brazil Chile Uruguay
• Austria • Belgium • Bosnia Herzegovina • Denmark • Georgia • Romania • Russia • UK
• • • • •
Bangladesh India Maldives Pakistan Sri Lanka
• • • • • • •
Egypt Ghana Lesotho Libya South Africa Zambia Zimbabwe
• • • • • • •
Brunei Indonesia Laos Philippines Singapore Thailand Vietnam
• • • •
China Japan Korea Taiwan
• Australia • Fiji Islands • Papua New Guinea • Solomon Islands
WHC 2015�CONFERENCE DELEGATES
820 + 521 = 1,341
Malaysian Delegates
International Delegates
Total Delegates
Malaysian Halal Industry ACHIEVEMENTS TH E DE VE LOPE M E NT FR AM EWOR K A new source of economic growth Global Reference Centre for Halal Integrity know-how Specialty Cosmetics Processed & Personal Care Food
Ingredients
Livestock
Pharmacuetical
Services logistics, tourism, healthcare
Legislation & Regulatory Framework
Human Capital
Physical Infrastructure & Connectivity
Funding & Incentives
Industry Standards & CertiďŹ cation
Public Sector Delivery System
MACRO-ECONOMIC KPIs 2020
1
Halal Export Revenue
2
Employment in Halal
3
ACHIEVEMENTS 2015
RM 39 Billion
RM 19 Billion
248, 508 jobs
300,000 jobs
Note: 206,000 in 2004
Number of Exporters (SME)
800 companies
1,600 companies
Note: 700 in 2014
Malaysian Halal Industry ACHIEVEMENTS INVESTMENT
Investment in Halmas Halal Parks: RM
Foreign:
RM
Domestic:
RM
5.6 + 5.0 = 10.6 BILLION BILLION BILLION Since 2010
Incentives for eligible Halal Park operators, industry players and logistics operators: • Full income tax exemption for 5 - 10 years • Import duty exemption • Double deduction on qualifying capital expenditure Among the major investors include:• Cargill Palm Oil Production Sdn Bhd • PML Dairies Sdn Bhd (F&N) • Coca Cola Bottlers (M) Sdn Bhd • AJ Pharma Research and AJ Pharma Sdn Bhd • Kellogg Asia Products Sdn Bhd
World Halal Research and World Halal Conferences (2007 – 2015)
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Nationwide Halal Outreach Programme (HOPE)
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Halal Ingredients Asia 21-23 September 2015
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Halal Initiatives In Healthcare Industry 27 October 2015
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Halal Cosmetic & Personal Care: In trend 16 February 2016
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Key Implementation Ministries and Agencies include:
www.miti.gov.my
Standards Development
Certification & Enforcement
www.standardmalaysia.gov.my
www.halal.gov.my
Industry Development Integrity | Branding
www.smebank.com.my
www.matrade.gov.my
www.hdcglobal.com
www.mida.gov.my
www.midf.com.my
www.dvs.gov.my
www.statictic.gov.my
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www.kpdnkk.gov.my
www.smecorp.gov.my
www.mpc.gov.my
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HDC 10 YEARS
Launch of the first World Halal Research Forum with the objective of inspiring innovation within the areas of Halal Research and Development, deliberate and exchange ideas on research, emerging technologies, trends and challenges within the global Halal industry.
2006
• The Malaysian Cabinet agreed on the
establishment of the Halal Industry Development Corporation to coordinate the overall development and promotion of halal industry in Malaysia.
• Prime Minister YAB Dato’ Seri Abdullah
bin Haji Ahmad Badawi announced in his 2007 Budget Speech that HDC will be established under the Prime Minister’s Department.
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2007
2008
• Launch of Halal Knowledge Centre. • Malaysian Cabinet decided that HDC
will be sole issuer of Malaysian Halal certificates. The Malaysian Cabinet approved new • mandate for HDC via the Halal Industry Master Plan 2008 - 2020, to drive the development and growth of Halal Industry in Malaysia towards becoming a Global Halal Hub by 2020. • Launch of Global Halal Reference Centre.
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HDC 10 YEARS
•
Under Phase 1 of the Halal Industry Master Plan, the Global Halal Reference Centre was rebranded as the Global Halal Support Centre.
•
Initially placed under the Economic Planning Unit from 2006 – 2008, HDC was later placed under the Minister of Religious Affairs, Prime Minister’s Department from 2008 -2009. In 2008, HDC was the sole issuer of Malaysia Halal Certificates.
•
In October 2009, the Government decided for HDC to focus on industry development. The management of Halal certification was handed over to JAKIM. In the same year, HDC was placed under the purview of the Ministry of International Trade and Industry (MITI).
2009
2010
• Launch
of the first Halal Guide Book and Halal Exporters’ Directory during MIHAS 2010.
• Launch of Halal Apps for iPhone during WHR 2010. • Launch of HDC iKiosk at Carrefour Alamanda and Mydin USJ. • Two years after it was originally launched, the Global Halal Support
Centre recorded approximately 13 million visitors from more than 100 countries.
• Launch of The Modern Compendium of Halal during WHR 2011 • Halal Park Portal went LIVE; initiation of Data Warehouse project;
Debut of HDC’s Social Media Network (Facebook, Linkedln, Twitter and Youtube).
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HDC 10 YEARS
Launch of Halal Data Warehouse System with • 20 Government agencies signed up as corporate users. • Rebranding of the World Halal Research Forum to World Halal Conference. • OneTouchPoint recorded more than 4,800 GHSC visitors, 800 international delegates from 56 countries. • signed a memorandum with SME Bank HDC and Bumiputera Agenda Steering Unit for the establishment of a RM280 million Halal Development Fund for the development of halal industry and Bumiputera entrepreneurs in Malaysia for international markets.
Halal Business Transformation • Program was introduced to facilitate capacity development for local companies to become global players in Halal industry. Launch of The Modern • Compendium of Halal during WHR 2011.
2011
2012
2013
• Launch of Halal Discoveries for
Young Readers during WHR 2012. • Launch of GHSC OneTouchPoint – the world’s first physical centre for global Halal reference.
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HDC 10 YEARS
The establishment of the Halal Sectoral • Initiative, which includes Halal Ingredients Asia 2015. 2,400 companies registered under HBT • program. The Halal• Healthcare Initiative event was held to provide an awareness platform to promote halal in the healthcare sector. HDC was•given the mandate by the Cabinet to act as the focal point on all matters relating to halal industry development.
2014
• • • •
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2015
GHSC was announced as one of the national program with best outcomes by the Prime Minister’s Department. Global visitor’s utilisation on GHSC’s products and services reached 30 million. The publication of ‘Global Potential for Halal Vaccines’ verified the prospects of developing new halal vaccines and converting existing ones into halal vaccines. The strategic recommendations for halal industry development were incorporated in the 11th Malaysia Plan.
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