ASEAN Awareness: Towards ASEAN Community 2015

THE ASSOCIATION OF SOUTHEAST ASIAN NATIONS (ASEAN) SECRETARIAT

ASEAN Awareness : Towards ASEAN Community 2015 Mr. Nguyen Ky Anh Culture and Information Division 14 August 2014, UKM Malaysia one vision one identity one community

Outline of Presentation • Part I - ASEAN: Background Information o ASEAN Establishment o ASEAN Vision o ASEAN Secretariat

• Part II - ASEAN Awareness (Socio-Cultural Perspective) o ASCC Goals, Purpose and Characteristics o Overview of the ASEAN Awareness

• Part III – Examples on ASEAN Awareness Activities

PART I – ASEAN: BACKGROUND INFORMATION

ASEAN Establishment The Association of Southeast Asian Nations, or ASEAN, was established on 8 August 1967 in Bangkok, Thailand, with the signing of the ASEAN Declaration (Bangkok Declaration) by the Founding Fathers of ASEAN, namely Indonesia, Malaysia, Philippines, Singapore and Thailand.

Brunei Darussalam then joined on 7 January 1984, Viet Nam on 28 July 1995, Lao PDR and Myanmar on 23 July 1997, and Cambodia on 30 April 1999.

Population Region

Population

ASEAN

598,498,000 (2010)

World

(ASEAN Community in Figures 2011)

6,895,889,018

(World Population Prospects, the 2010 Revision, United Nations)

ASEAN Population accounts for 8.6% of the total world population

ASEAN Vision "A concert of Southeast Asian nations, outward looking, living in peace, stability and prosperity, bonded together in partnership in dynamic development and in a community of caring societies“

The motto of ASEAN is "One Vision, One Identity, One Community".

ASEAN Community Building If the ASEAN Community were a house:

ASEAN: A People-oriented Community ASEAN Political-Security Community (APSC)

ASEAN Economic Community (AEC)

ASEAN Socio-Cultural Community (ASCC)

Narrowing the Development Gap (NDG)

ASEAN Structure  ASEAN Summit  ASEAN Coordinating Council  ASEAN Community Councils  ASEAN Sectoral Ministerial Bodies  Committee of Permanent Representatives  National Secretariats  Committees Abroad http://www.asean.org/asean/asean-structure/

The Key Bodies with Coordination Functions ASEAN Summits ACC CPR ASEAN Nat’l Secs

• Deliberates, provides policy guidance and takes decisions on key issues pertaining to realize objectives of ASEAN. • Instructs relevant Ministers in each of the Councils to address the important issues that cut across the Community Councils.

• Coordinates with the ASEAN Community Councils for policy coherence, efficiencyand cooperation among them;

• Supports the work of the ASEAN Community Councils and Sectoral Ministerial Bodies, and coordinates with the ASEAN National Secretariats

• Serve as the national focal points for ASEAN matters in their respective Member States, and shall work closely with the CPR in identifying and addressing cross-sectoral issues

Chair of ASEAN The Chairmanship of ASEAN shall rotate annually, based on the alphabetical order of the English names of Member States. A Member State assuming the Chairmanship shall chair the ASEAN Summit and related summits, the ASEAN Coordinating Council, the three ASEAN Community Councils, relevant ASEAN Sectoral Ministerial Bodies and senior officials, and the Committee of Permanent Representatives.

2013 : Brunei Darussalam, themed “Our People, Our Future Together” 2014 : Myanmar, themed “Moving Forward in Unity toward a Peaceful and Prosperous Community” 2015 : Malaysia

ASEAN Secretariat • Set up in February 1976 by the Foreign Ministers of ASEAN. • ASEC office is in Jakarta, Indonesia.

• The ASEAN Secretariat's basic function is to provide for greater efficiency in the coordination of ASEAN organs and for more effective implementation of ASEAN projects and activities • The ASEAN Secretariat's vision is that by 2015, it will be the nerve centre of a strong and confident ASEAN Community that is globally respected for acting in full compliance with its Charter and in the best interest of its people.

• The ASEAN Secretariat's mission is to initiate, facilitate and coordinate ASEAN stakeholder collaboration in realising the purposes and principles of ASEAN as reflected in the ASEAN Charter.

ASEC Organizational Structure

ASEC Staff & Operational Budget • Secretary-General of ASEAN : H.E. Le Luong Minh (Viet Nam: 2013-2017) • 4 Deputy Secretaries-General (DSGs, each serves a 3-year term) APSC : H.E. U Nyan Lynn (Myanmar) AEC : H.E. Lim Hong Hin (Brunei Darussalam) ASCC : H.E. Alicia R. Bala (Philippines) ACCA : H.E. AKP Mochtan (Indonesia) * AEC and ACCA DSGs are openly-recruited posts • 259 staff members** ( including 73 officers) ** figures in 2013 • Contribution based on equal sharing amongst AMS

Cooperation with Dialogue Partners ASEAN + 1 Framework 1.

2.

3.

4.

Australia Canada China European Union

5. India

6. Japan 7. New Zealand 8. Republic of Korea

11. Pakistan

(sectoral DP)

9. Russian Federation 10. United States

ASEAN + x Framework 1. East Asia Summit (EAS): ASEAN + AU + CN + IN + JP + ROK + NZ + RU + US 2. ASEAN Plus Three (APT): ASEAN + CN + JP + ROK

Bali Concord III: ASEAN community in a global community of nations A commitment to create the ASEAN common platform by 2022 – To enable ASEAN to formulate more coordinated, cohesive, and coherent positions on global issues of common interest and concern; – To enhance ASEAN capacity to contribute and respond to key global issues; – To advance ASEAN principles, values and norms; – To develop the ASEAN Community in a global community of nations

PART II – ASEAN AWARENESS (Socio-Cultural Perspective)

ASCC Blueprint • Approved by the ASEAN Leaders at the 14th ASEAN Summit in Hua Hin, Thailand on 1 March 2009.

• The implementation of the ASCC Blueprint was commenced formally on 2 March 2009.

• The ASEAN Awareness is embedded in all relevant activities of ASCC sectors toward realising ASEAN as a concert nations, outward looking, living in peace, stability and prosperity, bonded together in partnership in dynamic development and in a community of caring societies.

ASCC Goals, Purpose and Significance Primary Goal “to contribute to realising a people-centred and socially responsible ASEAN Community by forging a common identity and building a caring and sharing society.”

(ASCC Blueprint)

• building an ASEAN Community of an enduring solidarity and unity forged by a common identity • building a inclusive and harmonious caring and sharing society • an enhanced well-being, livelihood, and welfare of the peoples

The ASEAN Roadmap Challenge:

By Numbers How to optimize the coordination and consultation mechanisms envisaged in the ASEAN Charter to implement

a total of 635 actions of the three Community Blueprints:

APSC: AEC:  ASCC:

142 154 339

ASCC Significance • Human dimension of ASEAN cooperation and commitment • Bring ASEAN closer to peoples’ heart • strengthening its belief in their peoples, appreciation of their shared cultural heritage, uphold and extol shared values, and strengthen the capacities and effectiveness of their institutions.

• regional societal principles and norms of the ASEAN Community.

Overviews on ASCC Community Building Protective

(Social Protection)

Preventive

(Disaster Management, Climate Change Adaptation, Narrowing Development Gap)

Promotive

(Human Capital, S&T, Sports)

Transformative (Social Justice & Rights, ASEAN Identity, Good Governance, People-to-People)

Building ASEAN Identity Protective

Transfor mative

ASCC Blueprint

Preventive

Promotive

Narrowing the Development Gap

Characteristics of ASCC Blueprint A. Human Development: 7 elements and 61 actions B. Social Welfare and Protection: 7 elements and 94 actions C. Social Justice and Rights: 3 elements and 28 actions D. Ensuring Environmental Sustainability: 11 elements and 98 actions E. Building ASEAN Identity: 4 elements and 50 actions F. Narrowing the Development Gap: 8 actions

Human Development: ASEAN will enhance the well-being and livelihood of the peoples of ASEAN by providing them with equitable access to human development opportunities by promoting and investing in education and life-long learning, human resource training and capacity building, encourage innovation and entrepreneurship, promote the use of English language, ICT and applied science and technology in socio-economic development activities.

1.

2.

3.

4.

5.

6.

7.

Advancing and prioritising education Investing in human resource development Promotion of decent work Promoting ICT Facilitating access to applied Science & Technology Strengthening enterpreneurship skills for women, youth, the elderly, and persons with disabilities Building civil service capability

Social Welfare and Protection: ASEAN is committed to enhancing the well-being and the livelihood of the peoples of ASEAN through alleviating poverty, ensuring social welfare and protection, building a safe, secure and drug free environment, enhancing disaster resilience and addressing health development concerns.

1.

2.

3.

Poverty alleviation Social safety net and protection from the negative impacts of integration and globalization Enhancing food security and safety

4.

Access to healthcare and promotion of healthy lifestyles

5.

Improving capability to control communicable diseases

6.

Ensuring a drug-free ASEAN

7.

Building disaster-resilient nations and safer communities

Social Justice and Rights: ASEAN is committed to promoting social justice and mainstreaming people’s rights into its policies and all spheres of life, including the rights and welfare of disadvantaged, vulnerable and marginalised groups such as women, children, the elderly, persons with disabilities and migrant workers.

1.

Promotion and protection of the rights and welfare of women, children, the elderly, and persons with disabilities

2.

Protection and promotion of the rights of migrant workers

3.

Promoting Corporate Social Responsibility (CSR)

Environmental Sustainability: 1.

2.

Addressing global environmental issues Managing and preventing transboundary environmental pollution

3.

Promoting sustainable development through environmental education and public participation

4.

Promoting Environmentally Sound Technology (EST)

5.

Promoting sustainable development through environmental education and public participation

6.

7.

8.

9.

10.

11.

Harmonizing environmental policies and databases Promoting the sustainable use of coastal & marine environment Promoting Sustainable Management of Natural Resources & Biodiversity Promoting the Sustainability of Freshwater Resources Responding to Climate Change and addressing its impacts Promoting Sustainable Forest Management (SFM)

Building ASEAN Identity: 1.

2.

3.

4.

Promotion of ASEAN awareness and a sense of community Preservation and promotion of ASEAN cultural heritage Promotion of Cultural Creativity and Industry Engagement with the community

Narrowing the Development Gap: 1. Mainstream social development issues in developing and implementing projects under the Initiative for ASEAN Integration (IAI) & other sub-regional frameworks 2. ASEAN-6 to continue assisting the CLMV 3. Undertake assessment studies on the social impact of regional integration

Survey on ASEAN Comm. Building • The general public and business mostly know only basic information about the ASEAN Community, particularly when it comes to ASEAN member nations and the AEC policies • Most ASEAN citizens have some awareness of AEC and itseconomic impacts from the integration: APSC and ASCC are mostly overlooked • Whilst the level of understanding of the ASEAN Community is low, there is a view amongst some people that it will create a positive change to every ASEAN country, as well as lift up the standard of living from having a better economic situation along with peace and security

Survey – continued • Most of the business community has a basic understanding of role and purpose of ASEAN, however, only 15% has a good understanding, or better, about the ASEAN Community • Due to a number of advertisements and activities undertaken by both associations and the private sector, amongst the 76% of general public that lack a basic understanding, only 25% had never heard about the ASEAN Community.

Survey – continued • Both business and the general public have a mostly positive perception on the ASEAN Community since it is expected to improve their country' s economy and bring more advanced technology • Most of business believe that ASEAN will be a tool that will allow all ASEAN member countries to become more competitive in the global market • Meanwhile, the general public has a view that the integration will create more employment opportunities, as well as an opportunity to travel and work across ASEAN member countries

Survey – continued 69% of business claim to have never participated in any activity related to ASEAN Community building.

Within the 31% of businesses that has experience of activities related to ASEAN Community building, the most common activity is seminar, both domestic and international seminars

Media for Public Awareness Only 30% of businesses had an awareness of ASEAN Community, which was obtained through mass media channels –also the most effective channel to raise the general public's awareness of ASEAN Community Traditional mass media could also be used as the channel to reach a mass audience in rural areas, due to high penetration rate of TV New mass media -online -is recommended for use as both an active and passive channel It is worth noting that the internet channel is currently vital for connecting with colleagues and other stakeholders for both domestic and international connections

ASCC Mid-Term Review • Awareness on ASEAN in general, ASCC and the Blueprint, is limited • Equipment and capacity enhancement for local authority to raise awareness on ASCC • Information should be tailored for people at all levels of education and development • The media and education system should cover the AEC, ASCC and APSC in unison

ASEAN Communication Strategy • Formulation of the ASEAN Awareness Campaign in cultivating ASEAN common identity through the adoption of national and regional communication plans, e.g. ASEAN Communication Master Plan • Promotion of ASEAN identity through fostering of greater awareness of the diverse culture and heritage of the region • Respective agencies/programs in ASEAN to work together toward building a people-oriented, peoplecentred Community, e.g. cultural exchanges and cooperation as well as strengthen cooperation in youth, education and information sector.

PART III – EXAMPLES ON ASEAN WARENESS ACTIVITIES

ASEAN Secretariat Photo Competition 2012 “…to raise the awareness, instill the ‘we feeling’, create greater sense of belonging to the ASEAN Community and protect cultural identity and diversity” (Chairman’s Statement of the 16th ASEAN Summit, Ha Noi, 9 April 2010)

ASEAN Awareness Activities This is to list some of our activities : • • • • • • • • • •

ASEAN Youth Volunteer Programme (AYVP) ASEAN Curriculum Sourcebook ASEAN Quiz (National and Regional levels) Best of ASEAN Performing Arts ASEAN Youth Camp Festival of ASEAN Cultural Expressions ASEAN City of Culture ASEAN TV News ASEAN-in-Action (radio) News (and many more)

ASEAN Virtual Learning Resource Centre AVLRC: a common platform for the relevant sectors to provide online information/resources on ASEAN which will help to: • increase awareness and knowledge of ASEAN, its peoples, history, and culture; • increase levels of digitization of ASEAN/AMS historical content; • establish an online resource tool for ASEAN learning institutions; and • increase social participation of the relevant sectors in ASEAN, and peoples through submission of usergenerated content

ASEAN on Social Media

ASEAN Video

Questions and Answers