Industry research

Page 1

Facts- Sales • Sales of books and journals reached a record £4.8bn in 2016, after a 7 per cent year on year increase - the biggest in a decade. • Exports rose by 6 per cent to £2.6bn. • Digital sales rose by 6 per cent to £1.7bn, despite a 3 per cent drop in eBook sales. • Physical sales were up by 8 per cent to £3bn, the highest level since 2012. • An estimated 54 per cent of the UK publishing industry’s revenue come from exports.


Facts- History • Modern book illustration originated in the 15th-century block books, in which the text and the illustration were cut on the same block. • In the late 19th cent. wood engraving and lithography were superseded by the photomechanical processes that made possible the reproduction of a wide variety of painting and


Trends- Aesthetic • Darker, toned down colours compared to childrens publishing • Often uses photographs instead of drawings typical for childrens publishing • Often clear, bold typography for the title


Trend- Content • Politics • Life • Religion • Science • In general any topic that’s relevant to adults, covers I the book reflect this.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.