DISCOVERING THE EXTRAORINARY IN THE ORDINARY Design is a journey named discovery. All you need to do is ... Carry your backpack and go,
to see, to listen,
And to meet ... Those
unexpected things In Between.
KANG HUA LAN
Born in Yu n lin , Taiwan
Natio nal Yunlin Univer sity Of S cie n ce A n d T e ch n olog y P r oduc t d esi gn / In teg rated des ig n / Bran d S trateg y
Domu s A ca de my P r oduc t D esi gn / Experien ce Des ig n / Bran d S trateg y
A Pr o d uct De sig n e r an d B r a n d S tr a te g ist
ABOUT ME
CONTACTS
Hi, I’ m a p a ssion a te pr odu ct de sig n e r an d also U X r e se a r ch e r fr om T a iwa n . I e n j oy discov e r i ng a nd
V i a C a r l o D a r w i n, 2 0 , 2 0 1 4 3 M i l a no , I t a l i a
cr eating b o t h tr a dition al an d n e w cr e a tiv e de sig n solu t ion s for an y pr odu ct or se r v ice de sig n i s s ue . Fo r
No . 6 2 , L n. 5 5 , B e i p i ng R d . , D o ul i u C i t y , 6 4 0 , Y unl i n C o unt y , T a i w a n
/ Product Designer /
m e as a d esign e r , th e most impor ta n t t h in g is n ot j u st g iv e th e solu t ion a n ice ou t look bu t als o inc l ud e d
+39 3272043371 (Italy)
/ UX & Brand Strategist /
m ake the me a n in g s, st or ie s a n d t h e e mot ion s in a su it able way . I lov e th e de sig n wh ich is m o r e c l e a n,
+ 8 8 6 9 5 8 9 3 6 9 8 5 ( T a i w a n)
sm ar t and effe ctiv e . Most of my pr e v iou s pr oj e ct s an d wor k s we r e focu se d on pr odu ct d e s i gn, UX
a l l y 1 0 1 2 6 @gm a i l . c o m
r esearch, and br an d str a te g y an aly sis. N ice t o me e t y ou !
EDUCATION Product Design - M.A.
2016
Domus Academy
ht t p : / / k a nghua d e s i gn. w i x s i t e . c o m / p o r t f o l i o
EXPERIENCE
AWARDS
2016
2015
Milan, Italy
Product & UX Design Intern
* Special Mention - Domus Academy “Urban Comfort” Competition in collaboration with Magis
COMVERT S.r.l. | Oct. 16 - Dec. 16
* Honorable Mention - Acrylic Design Contest A ssist in De v e lopin g U X Re se ar ch , Pr odu ct De sig n ,
Intergrated Design - M.A.
2012
2014
* Honorable Mention - Acrylic Design Contest
National Yunlin University Of Science
2013
* Honorable Mention - The Glienlivet Design Award
And Technology
2012
* 1st Place Award - Taiwan Qualia Product Design Competition
V isu al B r an din g an d Pa ck a g in g De sig n pr oj e ct s. Yunlin, Taiwan
2012
D iploma Thesis : Stud y o f Custo m er Value and
Product Designer & Brand Strategist Freelance
| Oct. 12 - Sep. 15
A ttrac tive Facto r s f o r Co m m o d ities o f Designs * B e i K an g C h u n L in v in g Mu se u m (B r a n d S tr a te g ist)
D erived fro m Histo r y Museum s.
* T aiwan N a n o F ibe r C o.,L t d.(Pr odu ct De sig n e r )
2008
* 2 0 13 I n te r n at ion a l Cr oss-C u lt u r a l I n t e r g r a te d D e sig n
Creative Design - B.A.
Wor k sh op (Ge n e r a l C oor din at or )
* Winner - Reddot Award: Design Concept * Gold Medal Award - International Salon Of Inventions & New Technologies * Silver Medal Award - International Salon Of Inventions & New Technologies * Bronze Award - Taiwan Young Designer’s Competition: Craft Design * Special Award - Taiwan Young Designer's Competition: Craft Design * Honorable Mention - Taiwan Young Designer's Competition: Package Design
National Yunlin University Of Science * F or mosa F u r n itu r e De sin g & Mar k e t in g C o., L td Yunlin, Taiwan
And Technology
(Pr oj e ct Man ag e r ) F in al Project : An Ap p licatio n and R esearch Of
2010
* We i's De sig n C o.,L td.(Pr odu ct De sig n e r )
Bamboo- H and icr af t Pro d uct Design.
DESIGN SKILLS
Visual Brand Design Intern PRODUCT DESIGN
Solidworks
FAIR BRAIN DESIGN CO.,LTD. Ke y s ho t | Jul. 10 - Aug 10
LANGUAGE SKILLS
Pro/E R hi no
A ssist in De v e lopin g V isu al B r an din g an d Pack ag in g Born
in
Taiwan.
Learned
English
travelling. M a n d a rin
in
school
and
De sig n pr oj e ct s. UX & VISUAL BRAND DESIGN
English
I l l us t r a t o r P ho t o s ho p I nd e s i gn Premiere Af t e r E ff e c t
ABOUT ME
CONTACTS
Hi, I’ m a p a ssion a te pr odu ct de sig n e r an d also U X r e se a r ch e r fr om T a iwa n . I e n j oy discov e r i ng a nd
V i a C a r l o D a r w i n, 2 0 , 2 0 1 4 3 M i l a no , I t a l i a
cr eating b o t h tr a dition al an d n e w cr e a tiv e de sig n solu t ion s for an y pr odu ct or se r v ice de sig n i s s ue . Fo r
No . 6 2 , L n. 5 5 , B e i p i ng R d . , D o ul i u C i t y , 6 4 0 , Y unl i n C o unt y , T a i w a n
/ Product Designer /
m e as a d esign e r , th e most impor ta n t t h in g is n ot j u st g iv e th e solu t ion a n ice ou t look bu t als o inc l ud e d
+39 3272043371 (Italy)
/ UX & Brand Strategist /
m ake the me a n in g s, st or ie s a n d t h e e mot ion s in a su it able way . I lov e th e de sig n wh ich is m o r e c l e a n,
+ 8 8 6 9 5 8 9 3 6 9 8 5 ( T a i w a n)
sm ar t and effe ctiv e . Most of my pr e v iou s pr oj e ct s an d wor k s we r e focu se d on pr odu ct d e s i gn, UX r esearch, and br an d str a te g y an aly sis. N ice t o me e t y ou !
a l l y 1 0 1 2 6 @gm a i l . c o m ht t p : / / k a nghua d e s i gn. w i x s i t e . c o m / p o r t f o l i o
WORKSHOPS, EXHIBITIONS & ACTIVITIES 2015
Student Member, Sword in the Stone - Design and Commercialization Workshop, Taipei, Taiwan Student Member, Open HCI- Haunting Artifact Workshop, Taipei, Taiwan
2014
Participator, Art And Design Workshop Pre-Training Program Of The 2015 Ministry Of Education (MOE) Scholarship, Tainan,Taiwan Presenter, International Conference Of Culture And Creativity, Tainan, Taiwan
2013
Presenter, International Conference On Human-Computer Interaction, Las Vegas, Nevada, Usa Presenter, International Conference On Cultural And Creative Industries, Yunlin ,Taiwan
2012
Exhibitor, Young Creative Expo, Taipei, Taiwan Exhibitor, Young Designer's Exhibition, Taipei, Taiwan
2011
Participator, Open Life Design Workshop, Nantou, Taiwan Student Member, Traditional Woodcraft Training Course, Yunlin ,Taiwan
2010
Student Member, Creative And Cultural Furniture Design Training Program, Yunlin ,Taiwan
2009
Volunteer, Taiwan Designer's Week , Taipei, Taiwan
C O N T EN T S PRODUCT DESIGN 01
LOOOPS
UX & CONCEPT DESIGN 09 GIOCOGO
PUBLIC FURNITURE
02
U PLUS
10
NOT A VASE ? CULTURAL
05
11
THE JOINTS NEW CRAFT DESIGN - BAM BOOMING
15
TOUCHED-LIGHTS
12
FELLING AROUND DIGITAL BRACELET DESIGN FOR DISABILITY
13
AIMCLOCK
UNSEEN BRAND PRODUCT STRATEGY
16
BACTERICIDAL KEYBOARD
NEW CRAFT DESIGN - BAM BOOMING
06
LET'S WALK
INSENSE BRAND EXPERIENCE DESIGN
SOCIAL APP DEVELOPMENT
PRODUCT
CHASE LIGHTS
14
ACCESIBILITY ADD-ON PRODUCT
KIDS' FURNITURE SERIES
03
BRAND STRATEGY AND DESIGN
CHOPSTICK WRAPPER+ DISPOSABLE PACKAGING
17
DISPOSABLE CUP+ DISPOSABLE PACKAGING
WORKSHOP & INTERNSHIP
SOUNDTECH ALARM
EXPLORE MORE... 07
NEW BORN NEW CRAFT DESIGN - BAM BOOMING
LinkedIn https://www.linkedin.com/in/kang-hua-lan
08
TIMETRACE CULTURAL
PRODUCT
PRODUCT DESIGN
01
L O O O P S
PUB LIC FURNITURE
LOOOPS "Looops" is a combination design of single chair and public seating. The special structure on the back of the chair keeps this design can be ranged in both two sides but still retained a comfortable angle when we sitting on it. Likes dancing ribbons, the shape on this product is simple and elegant. The overall shape is based on triangle structure, which can save space, maintain privacy and let users feel more comfortable.
RESEARCH General public seating are always arranged in a line, and the space between two seats is very narrow. When people sit on these types of public seatings, they will feel uncomfortable obviously. Thus, we re-examine the arrangements of public seatings. we found that the arc-shaped chairs can separate the seat space suitably . And if the seatings is arranged in staggered rows, the space would be used more effectively.
ABOUT THE BRAND: MAGIS Young, energetic, innovating: Magis is a company which has moulded sophisticated, inspired and surprising works of design from plastic and metal. Industrial design is an art and an alchemy and Magis encapsulates through its history the daily magic - all too often unrecognised - which is contemporary design.
BACKGROUND Urban comfort competition in partnership with Magis. How to develop the public seating system and benches which is fit people's requirements and still keep the identity of the brand at the same time?
IDENTITY PLANNING
PRODUCTS DESIGN
“Magis - Have A Seat” is a new design project of the public seating and benches system. The project name comes from the greetings that people would say when they are inviting others to sit down. In this case, we usually say“have a seat, please.” to invite people. It also represents that there’s a seat. Inherited the name style of magis - me too series, “Magis - Have A Seat” looks forward to bring more happiness and joy with better way.
“Looops' is the launched product series in "HAVE A SERT" project. We look forward to design the public seating which can both save space and let users feel more comfortable. In Looop Series, we will be able to see the modular design and more combination of different arrangements of public seating design.
640MM
635MM 35
800MM 800 00MM MM
350MM-400MM
We keep the original design style of "me too" series on the brand identity planning of the “Have A Seat” series. We use the same arrangement on both two logos. We design a more simple and elegant fonts as the “Have A Seat” series logotype, and choose the blue-green color as the standard color.
Inspired by the continuous extension of the coil. "Looops" is a combination design of single chair and public seating. A variety of ways to permutate and combine on this design brings more possibilities to set in public space. The special structure on the back of the chair keeps this design can be ranged in both two sides but still retained a comfortable angle when we sitting on it. Likes dancing ribbons, the shape on this product is simple and elegant. The overall shape is based on triangle structure, which can save space, maintain privacy and let users feel more comfortable.
PRODUCT DESIGN
02
U P L U S
K IDS' FURNITURE SERIES
U PLUS "U PLUS" Project is a new seires of furniture design for kids which cooporate with Kids Furniture Company in Taiwan. In this concept, you can easily found that we used a lot of Bent Plywood on the board part in the furniture, we make it as a seires features which is more safe and also with strong impression of the shapes. In addition, we reduced and combined the parts as much as possible, so that some parts can be used in different item. Within all these advantages, these seires of furniture can be made more easily.
PRODUCT DESIGN
03
N O T A V A S E ?
CULTURAL PRO DUCT
NOT A VASE ? What is the shape of an object? Is it always likes what we thought? Trying to define different imagination of the shapes of our daily commodities, we chose the vases as our issue and challenge everyone's impression of it. By using the material of acrylic lumps layer by layer, we create a vase which the shape is still complete inside but looks broken outside. Deconstructing the shape of vases and using a misconception scenario by making an optical illusion with physical way, the vase is not like the vase you thought anymore, but it actually still a vase.
PRODUCT DESIGN
04
C H A S E L I G H T S
NEW CRAFT DESIGN - B AM B OO M ING
CHASELIGHTS
There is a long story and artistic background of sky lanterns and bamboo-made lanterns in Taiwan. However, these traditional utensils and cultures lost their attention with the rapid development of technology. We sincerely hope that these precious elements can be used and applied into our daily life, and thus we manipulate the outlook of bamboos as our design concept to create a series of lights. And combine the advantages of bamboo-weaved products into our design."Chaselights" are the series oWf scented lights. These series of lights transform the heat releasing from common bulbs into the heat that burns the scented oil. And even results in different functions when being used with different sets of lights, which perfectly meet the purpose of the design itself.
* The essence frame inside the lamp can be used or not by necessary.
FEATURES Combine the advantages of bamboo "Chaselights" combine the advantages of bambooweaved products with our design. Bamboo can keep the heat of the lamp more easily.
* The lampshade can be disassembled.It's easy to change the lamp and take the essence frame. * After removing the lampshade, you can easily put the essential oil on the glass box
Transform the heat releasing from common bulbs. "Chaselights" transform the heat releasing from common bulbs into the heat that burns the essential oil by the design of essential oil frame. Use with different sets of lights in different functions The scented oil can be evaporated with lights, and even results in different functions when being used with different sets of lights, which perfectly meet the purpose of the design itself. Easy to move anywhere. Using bamboo as its main material, "Chaselights" becomes more lighter and handier. So user can Move it to any place they want.
PRODUCT DESIGN
05
T H E J O I N T S
NEW CRAFT DESIGN - B AM B O O M ING
THE JOINTS Based On The Shape And Bodyline Of Bamboos, We Apply Bionic Design To This Screen Which Can Be Piled Up, Combined And Served As A Shelf. Each Unit Of The Screen Is Created In A Form Of The Bamboo Joint, And It Is Piled Up Just Like A Bamboo. The Side Columns Can Be Switched And Thus Create A Sense Of Depth. They Connected With Each Other By Tendons, And This Kind Of Structure Also Allows Users To Put Things On Either Side Of The Screen.
reddot design award winner 2012
Character / Firm, Unbent, Hollow, Jointed The size of each unit is exactly the same, to stack or place the screen related to the needs of occasions. A base at the bottom is added to enhance the overall stability.
Occasions / Public space This screen is suitable for the hall, entrance space, office space, restaurant, cafÊ, lounge area, waiting room‌etc. And it is able to be adjusted according to different kinds of occasions. This screen is not only a decoration but also a useful installation which can separate different area and provide the function of shelf.
* The size of each unit is exactly the same, to stack or place the screen related to the needs of occasions. A base at the bottom is added to enhance the overall stability. Mixed Media / Metal & Bamboo-weave The sustainable development of environmental issues makes bamboo the new environmental material in recent years. While applying both craft techniques and media features to a design, there are still some technical limitation. Right after we finish the metal framework, we then put on round weave and the cross bar.
Metal Round Weave
* Bamboo joints are the partition of two different regions and offer the convenient compartment service.
Cross Weave
Bamboo-Weave
Production The high probability of modular The size of each unit and the base is the same. And the junction structure makes it easy to fabricate. This modular design let the craft fit into our daily life.
PRODUCT DESIGN
06
N E W B O R N
NEW CRAFT DESIGN - B AM B OO M ING
NEW BORN The image of Newborn bamboos emerging from the dirt not only represents strong living energy but also outlines a beautiful scene. Therefore, we simplify this new-born image to design an innovative single relaxing sofa. We combine different skills, integrate the quality of artifacts and outlook of industrial products to challenge new items and materials in the bamboo industry as well as to break down those stereotypical impressions of bamboo-made or ivy-made chairs.
FEATURES
DEVELOPMENT
Bamboo most used as a stool, dining tables and chairs, this lounge chair challenge item hasn't been designed before, which both suit for public service space or living space. * Use bionic design as the main style.
* Use four new different bamboo processing techniques: bending, rattan bent, free weaving and combine with the sofa cushion.
* Abandon the traditional out-looking, new-born presents the virtues of industrial products.
DETAILS The backrest / Sofa cushion Curve and arrange the bamboo in natural curvature as the seat. Because bamboo is flexible, it is very comfortable to sit. As large specific heat natural material, it is cool in summer and warm in winter. Back of the chair / Free weaving On technical side, replace heavy metal and wood with bamboo to build the mail structure. Use bamboo free weaving to cover the back of chair.
The seat / Bamboo bending Curve and arrange the bamboo in natural curvature as the seat. Because bamboo is flexible, it is very comfortable to sit. As large specific heat natural material, it is cool in summer and warm in winter.
PRODUCT DESIGN
07
T I M E T R A C E
CULTURAL PRO DUCT
TIME TRACE Inspired from the ancient clock, Armillary Sphere, in china. We design this new clock names “Time Tracer� and applying the principle of orbiting and the impression of time flowing on it. Changing the public impression of clock, we create a special way to let people feel the time. We expect that the wisdom of ancient people can be kept with a new shape and new way.
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08
G I O C O G O
ACCESIB ILITY ADD-O N PRO DU CT
GIOCOGO This project focuses on creating an add-on to the junior chair that is provided by Ikea. The project is named GiacoGo, which is created for 2 year old Giacomo who is diagnosed with Hemiplegia on the left side, which is a type of Cerebral Palsy. It is aiming to create a solution by securing him on the chair with his plaster that helps him to sit in the correct position and providing him with a balanced training by encouraging him to train his left side.
BACKGROUND Design for Accessibility For some people the daily routine is a hurdles race. Because some people are just different, with different lives and therefore different needs that require different tools. Let’s speak about Accessibility, let’s enhance the respect for human diversity, let’s focus on the most interesting and maybe hardest challenge: children. This time we have the precious and unique opportunity to collaborate with three important entities completely based on the idea of Accessibility: Ikea, Tog and Opendot.
FURNITURE BRAND
KID'S REHABILITATION CENTRE
MAKERSPACE
GIOCOGO JUNIOR CHAIR ADD-ON DESIGN
PATHOLOGY RESEARCH
PERSONA / CASESTUDY
Physiotherapy for child with Nervous System Lesions is very different from the commonly intended physiotherapy. It is personalized and its purpose is to foster the child’s reception of stimulations from the environment and to develop postures that will help his learning of specific gestures and movements.
WHO IS GIACOMO ? ‧Gender : Boy ‧Age : 2 Years Old ‧Personality : Joyful / Collaborative / Sympathetic ‧Interests : Interact And Speak To People / Make Sounds / Press Button / Eat / Car / Animal / Game / Repeat Game ‧Favorite Color : Blue ‧Like : Touch / Push / Move ‧Dislike : Grab / Tight His Body ‧Condition: Hemiplegia Left Side/ Cerebral Palsy (P.c.i) Damage To The Left Part Of The Brain That Controls The Muscle Movement. Paralysis On The Left Side Of The Body. ‧Behaviour: Keeps One Hand In A Fist, No Grabbing
THE REQUIREMENTS
THE LIMITATIONS ‧The plaster is unstable on the seat. ‧The plaster is not secure on the chair. ‧No footstep.
Mechanism(Specify actions training) Push, pull, rotate, folding, rolling, assembling,…..
‧Having a gap between plaster and the seat. ‧Having a gap between plaster and the back of chair.
1
HOW TO TRAIN HIM ? Train not only his left side but both side of the body.
2
HOW TO SECURE HIM ? Secure Giacomo on the chair in the correct position.
3
HOW TO ENCOURAGE HIM ? Multipurpose chair suitable for his daily activities : Mealtime and playtime.
OUR OBJECTIVE
Start From An Ikea Product Codesign An “Add-On”
To The Product To Fit The User Needs
Develop The Add-On And Make A “Product 01” And Document The Process To Be Replicable
FEATURES
PRODUCT DESIGN Easy Use With Table
Without Table, It's An Activity Center
Small Play Station Which he Can Carry Everywhere
Adjustable fixtures under the seat
PROTOTYPE Three points seatbelt.
Steering wheel
Three points center structure.
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09
L E T ' S W A L K
SO CIAL APP DEVELO PMENT
LET'S WALK Share your walk with new friends around you! Let's Walk is a mobile application that encourages face to face interaction by sharing a walk. It is an instant connection and helps people find new friends and make more of their time. Instead of having social conversations on your phone it uses the same technology to encourage you to look up and have real conversation with people around you. Let's Walk creates a simple platform which assist such interactions by finding people around you who would be willing to experience similar connections. It eliminates the chatting option on your phone instead uses the medium to bring two or more people together in real life.
BACKGROUND
FROM SHARING TO CARING CARING
Sharing is caring! “To share” is the password to survive and to keep this digital world alive. In this contemporary euphoria for the “share” button, the users understood that sharing goods, both digital and physical, information or opinions, doesn’t mean to lose something but to add. To add what you know, your knowledge to someone else’s’ knowledge, following the rule “one plus one equals three”. But what do we share? Who wants to share and who doesn’t? Which values could be shared as important gifts, in order to obtain a social innovation, a better society, a better world?
INSPIRATIONAL RESEARCH
PROBLEM SETTING PHUBBING / SMARTPHONE PHONE ADDICTION
SHARING STORIES
IN 2016, PHUBBING WAS ACCEPTED INTO THE OXFORD ENGLISH DICTIONARY.
EXPERIENCES
ACTIVITIES
* SAY GOODBYE TO YOUR SMARTPHONE * START TO SHARE YOUR LIFE IN A REALLY WORLD * CARE YOURSELF, AND CARE YOUR FRIENDS BESIDES YOU
POTENTIAL EARTHQUAKES
DRIVING FORCE CAUSE
Technological earthquake Natural earthquake Political earthquake
CONSEQUENCE
Social / cultural earthquake
OUR OBJECTIVE From Disconnect To Connect By Smartphone, And Let People Build Sharing Experience Between Each Other Naturally In Their Daily Life!
SCENARIO GENERATION
TREND RESEARCH
THE SYSTEM
2.1
Other User’s Basic Info Page
Number of global users (Millions) 2,000 1,800 1,600
Mobile internet use overtake desktops on 2014
1,400
How often do you check your phone?
1,200
A day in the life of mobile users worldwide in june 2016
1
Let’s Walk!
(Random one)
(small Random
2
3
4
on the map)
Point Route
(Meet and make sure each other)
Map
(how to reach there )
1,000
2011
2012
2013
2014
2015
30
85
TIMES / PER DAY
30
SECONDS EACH TIME
2
TIMES MORE THAN THEY THOUGHT
VISUAL IDENTITY DEVELOPMENT
USER INTERFACE DESIGN
1.2
1.2
1.3
Join Now , It's Free & Easy! Connect with FB
Page
Page
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10
T O U C H E D - L I G H T S
B ACTERICIDAL K EYB O ARD
TOUCHED-LIGHTS Touched-lights is a clean and transparent keyboard with stylish and plain look, and it can sterilize while using. It is made from highly transparent acrylics into a touch keyboard. The supporting frame is consisted of the aluminum. Our keyboard will have a bactericidal effect through the built-in UV light in the metal bracket. Besides, it also camera and multi-touch device in the metal rack, so the information will be includes the infrared sensing quickly sent to your computer disc through your simple touch. This design not only solves the common cleanning problems, but also changes its original appearance into the simple transparent acrylics with user-friendly panel. As you turn on the computer, the wheeling racks will provide the power needed. The ultraviolet light will be transmitted to the panel directly, which makes users see clearly and meets its bactericidal effect at the same.
* The public computer easy to have cleanning problems.
Turn On
Turn Off * Easy to see & Bactericidal effect
* Adjustable stand and switch
* UV light & Sensing Camera
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11
F E L L I N G A R O U N D
DIGITAL B RACELET DESIGN FOR DIS A B ILIT Y
FELLING AROUND Feeling Around, it is a digital bracelet design which combine the technique of ultrasonic sensing to induct the direction and the moving velocity of humans and objects which around the users. User who wear the Hear-Around can receive these information by the vibrate sensor on it. This design provide the Instant Information of the objects in user’s vicinity for whom has problem of perception disorders in varying degrees like the hearing-impaired , the visually disabled, Smartphone Addicts and the elderly. By wear it, users can react and response the surroundings more quickly and avoid the hurt and danger. In addition, here is also a wireless charger for the Hear-Around that users can easily put on to charge. After the Indicator transform and charging complete, users can wear it and Switch the Power Supply easily and instinctively.
Target Target ag t Users U serss
PROBLEMS For someone who has the problem of impaired hearing or seeing, it’s quite hard to be aware of their surroundings and react immediately. These disabilities also cause their difficulties to contact with others and avoid danger. Thus, we put forward an Induction bracelet design names FeelAround for improving these kinds of problems.
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12
A I M C L O C K
SO UNDTECH ALARM
AIMCLOCK With the sound direction technology, Aim clock offers a solution to the problem that people who sleep together but need to wake up in different time, and the normal alarm clock set would wake up everyone at the same time. Users only need to take a picture by their smart phone as the face logging, and then it can be sent to the Aim clock to set the wake up time. And with that, Aim clock can tell different people apart in the same room and wake them up one by one.
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13
I N S E N S E
B RAND EXPERIENCE DESIGN
INSENSE Located in an industrial building in the inner courtyard of a traditional Milanese palazzo, 10 Corso Como is a network of spaces all rolled into one experience. The concept store is a multifunctional space, a meeting place, union of culture and commerce and a welcoming environment for slow shopping. During our field observation, we noted that CC10 already attracts diverse consumers, however majority would spend less time within the store. This led us to develop our concept “insense” that seeks to encourage visitors to stay longer. To realize our concept, we are incorporating aspects of synesthesia, five senses and rituals to strategically stimulate consumer’s behaviour and sensory experience. FIVE KEYWORDS: Synaesthesia, ritual, sensory marketing, five senses & emotion
BACKGROUND
CUSTOMER STUDY
In order to improve the brand “in store experience” - as well as forge a sense of uniqueness that will stay with customers retailers need to plan and create environments and up-to-date tools that can help them to generate enjoyable and customized experience.
Customer types: > Tourist (know spot), pro shopper, local, event finder > All knows the place/ get in with wonder Observation: * Customer will takes other customer in * Customers come to explore * Walk pass space where they can’t interact * Roof garden has high potential for continuing their journey * Age group - 25 and above * Entrance is not obviously, but will make other curious * Customers have to walk around in order to finish everything * Not loud communication, secret place, feel proud to find out * Slow, not too active * Old customer will only go straight to see only something new. ........................
Starting by analyzing the whole 10 Corso Como system and service provided, in order to enrich and enhance the entire customer experience by the definition of : new innovative services, interactive design, spatial solutions, and coherent and consistent towards the brand values and vision.
Rooftop
Example: Existing Circulation Customer Type: Tourist Total Period: 66 Minutes
VOID
14
SEATING AREA SEATING AREA A
Minutes
First Floor VOID
17
Minutes
BOOK STORE
GALLERY
CORRIDO
WHAT IS THE POINT? EXHIBITION
SWOT ANALYSIS
Ground Floor PERFUME
18
Minutes
WOMENS’ WEAR
MENS’ WEAR
RESTAURANT / GARDEN
STRENGTH Brand loyalty generated
WEAKNESS No Emotional aspect with customers
CAFE
ENTRANCE
OUR OBJECTIVE
Peace
Moment to think
SLOW SHOPPING
Luxury
Make Customer Stay Longer with Unexpected Sensorial Experience Pleasure of the Process
OPPORTUNITIES Encourage visitors to spend more time
OUTLET
Attract & Engage Focus: Entrance & store
5 Senses
Discover
Instinct
LIVING MAGAZINE
SECRET GARDEN
Touch Me
Curiosity Niche
NEEDS Enhance their concepts
Adventure
* Human centered design stimulating the senses to trigger emotional response. * Consumers then experience sensations that make them aware of an external factor.
STORE Attract | Engage| Extend Focus: Exhibition & Restaurant
WEBSITE
Attract & Engage Focus: Homepage, fashion & Cafe
5 SENSE MAP ANALYSIS
LEGEND PERFUME
Sight
MENS’ WEAR
WOMENS WEAR
VOID
Hearing Taste
BOOK STORE
Smell
GALLERY
Touch
RESTAURANT / GARDEN
CAFE
Entrance Cor so Com o 1 0 - G r o u n d Fl o o r
EXHIBITION
Co rso Co mo 1 0 - Fi rst Fl oor
N o t e : Th e s i zes of th e bu bb les ar e the r elative ind icator s of how im p a ct f ul one p a rt icula r s e ns e a s comp a re d to ot h er.
IDEATIONS The concept is derived from aromatic biotic material which releases fragrant. By playing with multiple sense organs at once through synaesthesia and a ritual. We strive to design a multi-sensory journey that creates the core foundation of memorable experiences. Synesthesia? The production of a sense impression relating to one sense or part of the body by stimulation of another sense or part of the body. Ritual? A ritual is any action we take that has meaning beyond its appearance.
Corridor
EXPERIENCE DESIGN The Infusion
Italy is well known for many delicacies, and our area of inter e s t l i e s i n t h e fa s t pa c e d coffee ritual of Milan. What if we disrupted the unwritten rules of Italian coffee culture and introduced slow coffee style? We would like visitors to immerse themselves in the new Corso Como “coffee tasting” experience, that brings people the taste of coffee with the relaxed passage of time. Based on the original coffee set severed at CC10, we redesigned it in a way that creates a step by step habitual coffee tasting. The consumer would be presented a series of different coffees to sample step by step while the waiter grinds fresh coffee beans into a small bowl to arouse the moment. The outcome would enable consumers to slow down and enjoy cof f e e , t h e C o r s o C o m o way!
The Luminare To induce the feeling of sanctity within the exhibition space, we propose a solution that influences visitors to maintain silence. An interactive approach of playing with light and sound, creates a sense if holiness within the gallery. As we already know, an exhibition space requires visitors to maintain silence. Our system creates a reciprocal relationship between the sound and the illumination levels, where sensors would be installed inside the false ceiling of the room and will monitor the sound levels. As the sound increases, the brightness of the lights become dim, thus disabling visitors to see the artworks and this works vice versa.
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CC10 website
Our concept has also been extended onto the online platform to complete the multi-sensory experience. Both sight and sound senses will be adjusted to encourage a sensory experience as well via cinemagraphs to stimulate the feeling and textures of fabrics for the fashion section. Overall the five senses of consumers were used to develop a stimulating and innovative strategy to impact and influence them. Our concepts that are human centred design stimulates the senses of sight, smell, hearing, touch and taste will affect consumer’s behaviour but most importantly trigger an emotional response. Consumers can then experience sensations that make them aware of an external factors. These practical techniques of aim to attract, engage and inform customers and increase their loyalty.
1 Design a coffee kit based on the "original coffee set "
2 Adjust the process of serving coffee
Offer the coffee ritual to compliment "tasting experience"
EXPERIENCE DESIGN The Semblance CC10 has always been associated with subtlety, softness and not inclined towards direct advertising. The outlet has an unnoticeable exterior and we suggest to generate awareness of its existence. The idea is to install a vertical garden implemented with sensors to detect motion on the ground level. The vertical garden has two facades, one that is part of the vertical garden greenery and the other side a white tile. Whenever there would be movement on the ground, a small grids will rotate, which would form a CC10 circle logo.
The Herbarium There may have been a time when you picked up a flower and not because of its visual appearance but for its smell so you’d preserve it by using it as a bookmark. Taking this into account, the concept would entail suspended series of glass panels, where the first panel is an etched image of CC10’s best perfume, whereas the other 5-6 panels would be herbariums featuring fresh ingredients used to make the perfumes, such as cinnamon, vanilla, jasmine flowers and so one. All four corners of the herbariums would have scent dispensers so that as the visitor’s walks around the installation, they would be able to smell each item. Not only is this a new way to sampling perfume but good aromas triggers memory and is effective in justifying the added value of goods sold at the outlet.
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U N S E E N
B RAND PRO DUCT STRATEGY
UNSEEN MAKING THE INVISIBLE , VISIBLE "Unseen" is a visual and sensorial experience and Exhibition of the after effects of airlite. / It expressed as a series of linear connecting rooms; BEFORE- DURING- AFTER Airlite. 1. An experiential Magnification of pollutants, toxins as a sensorial effect. 2. The mixology process of Airlite as a sculptural piece. 3. A visual and sensorial expression of the photocatalytic effect.
BACKGROUND Airlite is a “category-defining” company offering “category-defining” products. While this represents a unique value proposition in its business model, it puts the company in the position to face a key challenge: identifying and executing a product strategy to gain its own space in the mind of the specifier (architect), the buyer (construction company), the user (painter), the consumer (dweller) as well as in both B2B and B2C retail channels.Supporting Airlite in designing this product strategy is the challenge.
PROJECT BACKGROUND
BMC ANALYSIS
Airlite is a “category-defining” company offering “category-defining” products. While this represents a unique value proposition in its business model, it puts the company in the position to face a key challenge: identifying and executing a product strategy to gain its own space in the mind of the specifier (architect), the buyer (construction company), the user (painter), the consumer (dweller) as well as in both B2B and B2C retail channels.Supporting Airlite in designing this product strategy is the challenge.
CLIENT BACKGROUND Airlite - Revolutionary New Coating Harnessing The Power Of Light. Airlite is an innovative startup company founded in 2013, that offers a special paint-like powder formation whereby through the process of photo-catalysis, eliminates toxins, odors, bacteria, molds and pathogens in its immediate environment after application.
COMPETITORS ANALYSIS
STRATEGY * * * * * *
Increase product AWARENESS EXPERIENCE product values Create EMOTIONAL connections Identify and engage KEY PARTNERS Inspire and recruit BRAND/PRODUCT ADVOCATES Create NARRATIVES to share brand values
BRAND POSITIONING
VISION To help create/enable a safer, healthier, toxic and pollution free world.
VALUES
MISSION
Eco-Friendly Inorganic Revolutionary Reduce the pollution
To create a healthy, toxic free environment (Interior and exterior) by eliminating and preventing the creation of odors, bacteria and other harmful toxins.
SWOT ANALYSIS
TOUCHPOINTS STRATEGY
PERCEPTUAL MAP CUSTOMER JOURNEY STRATEGY Social Media Video Website Visuals Exhibition
OUR OBJECTIVE Making the INVISIBLE actions of Airlite, VISIBLE, through a series of strategic operations via Digital and Physical Touchpoints!
Take-home 20 17
January
February
March
April
May
June
IDEAL CUSTOMER PATH
TARGET LOCATION AND EVENT STRATEGY Milan, Italy STATISTICS 60.8 million Pop. (Italy) 7-10 million (Metroploitan Area, 2016) (World Bank) SOCIAL #1 Heritage #2 Cultural Influence & Adventure Millenial’s Pick; usnews.com) E-COMMERCE 2016 online sales- 8.78 billion Euro. 16.9% Growth, 2016 5th Ranking in European Online market (RetailResearch.org) POLLUTION 97.1% of the population exposed to levels exceeding W.H.O guidelines 6.703 (kt) CO2 Emissions (WorldBank)
DESIGN: THE EXHIBITION FUORISALONE, MILAN (DESIGNWEEK) 6 DAYS 1258 EVENTS 15 ITINIRARIES The Fuorisalone is the collection of an eclectic mix of Design related events often free for public interaction and experience, nestled within the fabric of the city.
MADE EXPO, MILAN 3 DAYS 1,400 EXHIBITORS 4 EXHIBITION GROUPS The Made Expo is ‘the ideal meeting platform for Manufacturers, Architects, Designers, Contractors, Retailers and all other industry Professionals’ to exhibit products and services.
TARGET GROUP Millennials
Industry Professionals
Born between 1980 - 2000 Global Population 1.8 billion Italy Population 11 million
Painters, Contractors, Architects, Designers
Key Values: * Fuel the Experience - Economy * 53% rather spend money on an Experience versus a Possession. * Social responsibility for the Environment
Key Values: * Looking for New products, Services and Technologies to Enhance their work/skills
Key Roles: * Social media // BRAND AWARENESS * BRAND ADVOCATES * Visible INSTIGATORS
Key Roles: * Key PARTNERS * INTERMEDIARIES//B2B-B2C * PRODUCT ADVOCATES * Invisible PROTAGONISTS
* Looking for new, exciting Business Opportunities
SPACE 2
ALCHELMY SPACE 1
POLLUTION
SPACE 3
NATURE
DESIGN: THE EXHIBITION
BEFORE - POLLUTION
DURING - ALCHEMY
AFTER - NATURE (+ TAKE-HOME DESIGN)
DESIGN: THE TOUCH POINT
TAKE-HOME DESIGN
# FollowtheLEAF # ExperienceTheInvisible
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C H O P S T I C K W R A P P E R +
DISPO SAB LE PACK AGING
CHOPSTICK WRAPPER+ Lots of restaurateurs use metal or plastic chopstick and thus cause huge amount of garbage. They also use cover that made out of paper for each set of chopstick in order to prevent pollution. And it cause disorder for tables after users open the covers and discard them randomly. “Chopstick wrapper+”can truly improve the problems above. The innovative chopstick itself has the function of the holder, which increase more values to the cover except for package. Moreover, it used PLA paper as the material which can be decomposed by organism and help to prevent damage for human body. The unique design of structure allows users to follow the simple steps for folding the holder, and then place their chopstick as needed when they enjoy their meals. The Restaurateurs will not cause waste because they don’t have to provide another chopstick holder anymore.
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D I S P O S A B L E C U P +
DISPO SAB LE PACK AGING
DISPOSABL CUP+ Disposable cups are essential when we need to drink in public spaces. However, the astonishing amount of the cups that we use has become a brutal killer to our environment. Although disposable cup is very convenient, the traditional circular cup is uneasy to carry and also creates waste easily. “Disposable cup+� is an innovative design reformed by the using method from the traditional one; it uses decomposable organism PLA material which facilitates the recycling process. Nevertheless, the flat style can help the cups to be transferred and placed easily. Furthermore, the side structure and easy-to-open bottom was added to the cup design to help temporal storage and using frequency, so as to reduce the waste of materials. Side structure
overall structure
Easy-to-open bottom
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K A N G H U A L A N
http s://www.linked in.com /in/k a ng -hua -la n
CONTACTS Via Carlo Darwin, 20, 20143 Milano, Italia No.62, Ln. 55, Beiping Rd., Douliu City, 640, Yunlin County, Taiwan +39 3272043371 (Italy) / +886 958 936 985 (Taiwan) ally10126@gmail.com http://kanghuadesign.wixsite.com/portfolio