Oakley

Page 1

KANKSHA PATEL | PRODUCT DESIGN | CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN


Everyday performanceis blurring the lines between expert performance and everyday commuting skills. It is to perform everyday challenges with minimal amount of effort.

O A K L E Y


Objective

Research

Initial Ideas

Design Development

O A K L E Y

Design an apparel or an accessory that improves everyday performance and bridges the gap between style and function.

User Interaction


Objective

Research

Initial Ideas

Design Development

User Interaction

O A K L E Y

Research Conclusions after visiting ‘Look Mum No Hands!’, ‘The Bicycle Man’, ‘Cycle Surgery’ and interviewing several male and female cyclists :

Signalling problems

Dim lights

Sweating to work

Difficult to carry handbag Stolen lights


Objective

Research

Initial Ideas

Design Development

User Interaction

O A K L E Y

Attatchable jakcets Can be buttoned/zipped on to each other Full glove

Blink lights that turn on when tapped Helpful for signalling and visibility

Wrist glove Pocket to fit light Reflective material helps sigalling Velcro for fit Small pocket for oyster cards etc. Hook to hang keys

Incoportating light attatched to the back of the glove


Objective

Research

Initial Ideas

Design Development

O A K L E Y

Experiemntation with different bag straps :

User Interaction User Interaction

45

Convertible straps Can be worn on one and also both shoulders

27

24

10 1

NEMO Hyperlight 10D waterproof fabric:

Extremely breathable UV resistant Waterproof Does not sag when wet Lightest waterproof fabric Durable Chemical resistant Abrasion resistant


Objective O A K L E Y

Research

Initial Ideas

Design Development

User Interaction


Objective

Research

Initial Ideas

Design

Waterproof Development User Interaction Lightweight Foldable Can be worn on one and both shoulders Durable Breathable Available in various sizes and colours

Everyday performance is blurring the lines between expert performance and everyday commuting skills. It is to perform everyday challenges with minimal amount of effort.

oakley adapt Smart and Convenient bag cover


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.