2017 Ag Agency Dashboard

F A R M

C R E D I T

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A G

B A N K

A G E N C Y

O F

T E X A S

D A S H B O A R D

1

Marketing/Corporate Relations

(The Ag Agency)

WEBSITES 2 0 1 7 1st Q U A R T E R

Website Redesign: MyAgri-Insurance.com

FINDFARMCREDIT.COM

44,146

visits

1,057 visits from social media

IN PROGRESS

INQUIRY TRACKING

• Legacy Ag Credit redesign

Due to the new form technology

• Central Texas redesign • Find Farm Credit redesign

WEBSITE MAINTENANCE:

1,252

by web team

227 by associations 243 web requested

• Developing the foundation for a new cloud-based CMS (content management system) platform that will improve efficiency.

we implemented in Q4 2016, we are now able to track lead data from online forms, such as contact forms. In Q1 2017, there were 515 form submissions on three association websites (Capital Farm Credit, Lone Star Ag Credit, and Texas Farm Credit).

1

Marketing/Corporate Relations

(The Ag Agency)

1st Q U A R T E R

SOCIAL MEDIA 2 0 1 7

TOPICS SHARED ON SOCIAL MEDIA LinkedIn

3,183 FOLLOWERS

2016 Q4: 3,102  HRM takes the lead in recruitment on LinkedIn platform.

Facebook

780 LIKES

2016 Q4: 734 

Twitter

592 FOLLOWERS

2016 Q4: 570

JANUARY Bank/District/System News: FCBT Service Awards/Employee Meeting Common Ground wins regional National Agri-Marketing Association award Ag New Mexico Director Mark McCollum passes away Farm Credit whiteboard video Farm Credit on nomination of USDA Secretary, Sonny Perdue Bank/District/System Sponsorships: America’s Heartland episode on cooperative difference Crops: Black-eyed peas Rural Living: Increased ag-related career due to rise of tech AgTech trends Nationally Declared Special Days/Weeks/Months: Happy New Year FCBT Job Postings: 1

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FEBRUARY Bank/District News: 2016 financial results Farm Credit Council Annual Meeting MLB customer Julie White/agvocate Bank/District/System Sponsorships: Texas Wine & Grape Growers Association annual meeting scholarship check to National Association of Black Accountants Nationally Declared Special Days/Weeks/Months: Valentine’s Day Black History Month National FFA Week Presidents’ Day Potato Lover’s Month Grapefruit Month Rural Living: Stock show season Farmers markets bridge urban/rural divide FCBT Job Postings: 5

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MARCH Bank/District/System News: Annual reports available online Rep. Kika de la Garza passes away Farm Credit supports crop insurance letter/2018 Farm Bill Patronage news story from KY State of Farm Credit hearing/Jimmy Dodson testifies FCBT teambuilding exercise at Sustainable Food Center Bank/District/System Sponsorships: Rodeo Austin and Rodeo Austin Cowboy Breakfast Nationally Declared Special Days/Months: St. Patrick’s Day National Ag Day Women’s History Month First Day of Spring Rural Living: Country roads TSCRA Fence law webinar FCBT Job Postings: 1

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Instagram

Pinterest

168 FOLLOWERS

108

2016 Q4: 134

2016 Q4: 104

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FOLLOWERS

2

Marketing/Corporate Relations

(The Ag Agency)

T R A D I T I O N A L M E D I A H I G H L I G H T S 2 0 1 7 6

On Call for texas ranchers

31rdst Q U A R T E R

which offers demonstrations, classroom lectures and general sessions led by experts on current topics.

As an emergency room doctor and a first-generation rancher, Dr. Richard Thorpe offers a unique perspective as president of Texas’s largest livestock organization.

“These were our people,” Thorpe says of those early events.

With a solid reputation and a medical degree as assets, Thorpe was asked to represent the organization on the Texas Beef Council. He later served on the executive committee of the National Cattlemen’s Beef Association (NCBA), where he chaired both the Human Nutrition Research Committee and the Culinary and Beef Innovation Group.

Jim Bean

From there, the couple became regulars at TSCRA meetings and functions.

Jim Bean

rowing up in suburban Dallas, Richard Thorpe was obsessed with all things cowboy. In grade school, doodles and drawings of cowboys filled his notebooks and his thoughts. And then in high school in the ’70s, things got serious.

“I drew up the ranch brand we use today during my junior year in study hall,” the first-generation rancher says.

It was an unlikely hobby for a boy who was introduced to the outdoors through hunting and fishing, but Thorpe had a purpose.

Today, the child fully determined to live life as a cowboy has grown into a cattleman, currently serving as president of Texas’s oldest and largest livestock organization, the Texas and Southwestern Cattle Raisers Association (TSCRA).

“I had a lot of goals and a vision, and part of that was to one day get to where I could own a ranch,” Thorpe says. “While growing up, I was very fortunate to have close friends whose families owned ranches, and we would spend weekends and summers there. I liked it so much that I decided at a very young age that I wanted to live on a ranch.

“Why would you live in the city when you can live there?” he says of the country.

“It has been a privilege working with Richard and Karen for more than 25 years,” says Brian Meeks, branch manager of the lender’s San Angelo office.

“They’re great people who understand and love ranching life and are passionate about the Texas cattle industry.”

Thorpe is midway through his two-year stint as president of the Texas and Southwestern Cattle Raisers Association.

“As a doctor, I’ve always pushed to prove that beef is healthy and has a very important role in the American diet,” Thorpe says.

A Voice for Private Landowners A TSCRA director since 2006, Thorpe began his two-year term as president in March 2016.

When he’s not practicing medicine, Dr. Richard Thorpe enjoys working cattle on his ranch in west-central Texas.

The Thorpes still live on the first ranch they purchased in 1985. As adjoining and nearby properties have become available over the years, they’ve turned to Central Texas Farm Credit, a local lending co-op, to finance additional purchases.

To further diversify, they recently added high fencing and a lodge on one part of the ranch where they plan to begin a deer operation. Central Texas Farm Credit helped finance the construction of the lodge, as well.

Thorpe currently splits his time between TSCRA commitments, the ranch and the emergency room at nearby Abilene Regional Medical Center. He’s quick to note that while he may spend more time away from the ranch, his family, especially wife Karen, more than pitch in.

“I really love this association, and I’m so privileged to have been asked to be a director and officer,” he says. “The organization has a very proud history, and I want to carry that torch on.”

From Rodeo Cowboy to Prominent Cattleman

“When I’m at the hospital or doing something for TSCRA, our ranch doesn’t lose a step,” he says. “Karen knows as much about ranching as I do — we both came up through the school of hard knocks.”

Established in 1877 to curb livestock theft, the TSCRA represents about 50,000 ranchers and beef producers who manage approxiAnd while neither of them grew up in ranching, they are makmately 4 million head of cattle on 76 million acres of range and ing sure that their love of the ranching way of life is being passed pastureland, primarily in Texas and Oklahoma. The down. Daughter association also provides law enforcement and live“Since I didn’t get the chance to take over a family Tami resides nearby stock inspection services, legislative and regulatory ranch, my goal has always been to establish a ranch that with her daughter advocacy, and insurance services for its members and and husband, Chad could be passed on for generations.” – Richard Thorpe the industry.

Halfmann, who

Thorpe and his wife, Karen, own Mesa T Ranch, headquartered in Winters, a small town in west-central Texas. They raise cow-calf, stocker and feedlot cattle in two counties. Karen and daughter Tami also run a blue roan horse breeding operation.

The couple made the decision to settle in the rural area in 1985, when Thorpe, an emergency room doctor, graduated from medical school at Texas Tech University in Lubbock.

“We chose Winters because land was affordable, and it was good land that I thought we could do something with agriculturally,” he says. The location also offered opportunities for Thorpe’s medical career, with four hospitals within driving distance.

Both Thorpe and his wife had rodeo in their past (they met at a rodeo in their twenties), so starting out with a horse operation seemed like a logical fit. Over time, however, Thorpe became intrigued with the business aspect of raising cattle.

“The cost of membership is by far the best value a rural landowner can get,” Thorpe says. “We represent mainly cattle ranches, but we also have members who have horses or recreational property.”

comes from a family in the Red Angus seedstock business, and the couple’s son, Scott, and his wife, Misty, have three children who visit the ranch often.

In addition to actively promoting the health benefits of beef, Thorpe has been a strong advocate for private property rights.

“I’m very proud to be a first-generation rancher, but I’m really excited to see the third generation on the ground,” Thorpe says of his grandchildren. “Since I didn’t get the chance to take over a family ranch, my goal has always been to establish a ranch that could be passed on for generations. I’ve accomplished what I set out to do.”

“I know how hard it is to get land and how much it means to have it to raise a family on,” Thorpe says. “It’s a very personal, horrible thing if you’ve ever been a victim of eminent domain — for you to spend your whole lives building a ranch and then to have someone come in and say, ‘we’re taking it.’”

“That was when I evolved from being a cowboy into a cattleman — and suddenly, the picture got a whole lot bigger.”

The Thorpes starting attending TSCRA School for Successful Ranching events, the organization’s flagship educational program,

Article provided by Farm Credit Bank of Texas

TEXAS LAND MAGAZINE SPRING 2017 CIRCULATION

60,000

176

MEDIA ARTICLES FCBT/District

FEATURE ADVERTORIAL (2 pages) was written by Ag Agency staff on behalf of the district.

Article Title: On Call for Texas Ranchers (featuring Dr. Richard Thorpe, a Central Texas Farm Credit customer and president of the Texas and Southwestern Cattle Raisers Association)

MEDIA ARTICLES about FCBT and district associations were picked up. Media coverage included yearend financials, patronage, sponsorships, scholarship programs, director elections, new hires, promotions, employee recognition (community awards or quoted in articles), House Agriculture Committee hearings, new offices, National Ag Day, community service.

16

18

PRESS RELEASES 16 Associations 2 FCBT

2 for FCBT (FCBT director elections, year-end financials)

P U B L I C AT I O N : B O A R D TO B O A R D

ranchers and other borrowe thank your rs we serve. boar your continue ds and management We teams for communities d support of agricult ure and rura . l

Garnett Ret

BOARD TO BOARD NEWSLETTER February Issue

270

copies

distributed to association directors, CEOs and select FCBT staff

for associations (year-end financials, patronage, new office groundbreaking and ribbon-cutting, sponsorships, community giving, new hires, promotions, National Ag Day, employee receives local award) and

February

2017

Bank Distrib 41 Basis Poi utes Patronage of nts to Associ We’re prou ations d to announ ce that Texa

ire

s From FC We want to BT Board expr “Mike” Garn ess our deepest than ks to Jon M. ett of Spea rman, Texa December after 18 year s, s on the bank who retired in Garnett has board. served with ciation, distr distinction on the asso ict and nati Credit. Ove onal levels in r the years, he was boar Farm Panhand le-P d chairman lains Land of Bank, vice FCBT boar chairman of d, and boar d vice the man of the national Farm chairman and chai rCredit Cou Always dilig ncil. ent cultural prod and mindful of the needs of agri ucers, Garn manage chal ett has help ed lenges and emerge even our district also earned resp stronger. He where his integ ect across the Farm Cred rity it Syst and diploma stabilizing cy made him em, force. a We wish him well.

s (FCBT) Farm Cred tions and othe has distributed patronag it Bank of r financing e to associasenting 41 basis points, institutions (OFIs) repr or 0.41 perc direct note ent, of aver evolume in 2016. Whe age the benefit n com of bank capi tal, this patr bined with again meets onag the e once ing to the asso bank ’s objective of prov iding ciations at Bank Direct fundits own cost Direct note of funds. patronage Board Officeors and was one of to district several paym rs Elected asso Please join ents the FCBT boar ciations and other stoc us in welcomi kholders that Lampasas, ng Linda Floe ments inclu d approved in Decemb Texa ded patronag er. the FCBT boar s, who succeeds Mik rke of pation and e on the bank Other paye Garnett on capi Floerke and d. District stockholder quarterly patr talized participation ’s particire-e s elected poo lecte onag ls and a d Ralph W. e paym of Fort Sum average stoc “Buddy” ner, N.M., kholder equi ent on the associations’ duri Dec ty investme ng board elect Cortese ember.

We look forw nt in the bank ions in ard to late .

Floerke has February, whe will announ been a dire ce n the bank ctor for Lon and Texas cessful year the financia l results Land e Star Ag Cred of another .

AgriLife Exte Bank, and serves on sucit the Texas nsion Lead Patronage Lampasas is a County. She ership Adv isory Board ness structur hallmark of our coop for raise deer and hay erat e and a grea with her husb s cattle, white-tailed t benefit for ive busifamily busi the farmers, ness that prov and, and co-owns a crop chem ides liqu id fertilizer icals, custom Jim my Dod , application, son , Cha cattle protein irm an  Les ter Lit tle, Vic e Cha irm an  Bra d Bea n  Bud dy Co r tese

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supplements, and other prod area farmers and ranchers ucts and serv ices to their three-ye . She and Cor ar board term tese began s on Jan. 1.

During annu al officer elect FCBT boar ions in Janu d re-electe ary, the d Jimm man and Lest er Little vice y Dodson chairCortese will chai rman of the agai board. pensation com n serve as chairma n of vice chairma mittee, and Bett y Flor the comes will serv n. Brad Bean e as elected chai and Phil Gut rman and hrie were vice of the audi t committee. chairman, respectiv reely, In addition , Bean is the distr tative on the board of the ict’s newest represen Council, succ national Farm eeding Dan Credit Credit, and Henard of Dod Capital Farm Services, succ son has joined the board of FCC eeding Loyd Farm Cred it. We are very Rutherford of Alabama Rutherford for their leng grateful to Henard and thy service on those boar Join Us ds.

in Wa Farm Credit shington for Week 2017

Farm Cred it institutio ns across the tributed to a successfu country conl cent Washing ton, D.C., last sum ennial celebration in mer.

With Farm Cred our institutio it’s 100th year now behind us, ns all of gic vision for are turning our focu s to the future. of transitio This coincide our straten in administratio 2017, including a new s with a time presidential hearings to n, new faces in Congres shape the 2018 s, and new farm bill.

To help elect ed officials understand lasting valu e, directors Farm Cred and managem it’s the country will return ent from acro to Washing ton this sum ss Farm Cred it Wee mer. fly-in, the Nati k 2017 will feature a Syst ously schedule onal Directors Conferen emw ide d ce for (pre September), vilast year’s cong and a Marketplace ressional reception and reprise of — an even t at the Libr Farm Credit ary of Con gress Lind a Floe rke  Bet t y Flor es  Phi l Gu thri e

3

Marketing/Corporate Relations

(The Ag Agency)

2017

M E E T I N G S | S P O N S O R S H I P S | CO M M U N I T Y S E R V I C E

Hosted

1st Q U A R T E R

District Sponsorship

Annual Stockholders Meeting, Fort Worth Rodeo Austin Staffers had key in-person roles during the meeting, such as meeting planner, administrative assistance, registration coordination, PAC activities assistance, audio-visual team coordination, meeting photography and reporting, in addition to preparing many printed pieces and signs.

AWA R D S

1

st

HM

1

NAMA

st

(National Agri-Marketing Association) 2016 Regional Best of NAMA Awards • First place, Common Ground newsletter • Second place, Landscapes magazine • Second place, district centennial ads

2

1

HM

2

nd

st

nd

NCFC

(National Council of Farmer Cooperatives) 2016 Cooperative Information Fair • First place, Landscapes magazine • First place, Common Ground newsletter • Honorable mention, centennial advertising campaign • Honorable mention, Capital Farm Credit website re-design

4

Marketing/Corporate Relations

(The Ag Agency)

1st Q U A R T E R

2017

DISTRICT ADVERTISING

FIND FARM CREDIT District Ad Campaign

Making memories

FA R M

2

2017 PUBLICATIONS Texas Land Magazine

C R E D I T

PROUD PARTNER agriculture

FULL-PAGE PLACEMENTS

®

serving

Find out how we can be your financial partner.

WEB BANNERS Texas Land Magazine Website Lands of America Land and Farm

FindFarmCredit.com Financing for: Farms and Ranches | Ag Production | Agribusiness Rural Real Estate | Country Homes

12,998

LANDS OF AMERICA ­— LEADS SENT DIRECTLY TO ASSOCIATIONS

21,836

CLICKS

(to FindFarmCredit.com)

A S S O C I AT I O N A D V E R T I S I N G

242

TOTAL PLACEMENTS ON DEMAND

Relationships That Pay Dividends.

Looking for rural real estate financing?

Call Alabama Farm Credit

“We prefer the Farm Credit way of doing business because Alabama Farm Credit knows the farming way of life .”

Association ads requested on short notice, not part of a campaign

Print/web AgTexas................................................................1 Alabama Ag Credit....................................35 Alabama Farm Credit..................................3 Capital Farm Credit...................................54 Legacy...................................................................1 Lone Star..........................................................25 Plains Land Bank............................................2 Southern AgCredit.......................................6 Billboards Alabama Farm Credit..................................1 Capital Farm Credit......................................4 Legacy...................................................................1

FINANCING LAND & FARMS

Land Purchasing and Refinancing Serving north Alabama

We are specialists in financing: • Timberland • Farm operating expenses • Farmland • Equipment • Recreational property • Agribusiness operations • Country homes and homesites

Part of the Farm Credit System

Livestock Financing Varying Terms and Rates Serving south Alabama

(256) 232-0344 • AlabamaFarmCredit.com

It’s your dream.

Let’s make it a reality.

Capital Farm Credit understands that a piece of land is more than a place to go hunting; it’s an escape where you create memories with family and friends. We’re means we share our profits and put money back in your pocket.

Together we’re better.

Partnership that really pays.

New and Used Equipment Purchases

AlabamaFarmCredit.com 877-681-6087

AlabamaAgCredit.com 800-579-5471

a cooperative — your goals are our goals. And our patronage dividend program

SCHEDULED CAMPAIGN

Stewart and Kasey McGill and their daughters Allie and Reece.

— Stewart McGill, Madison County

Call Alabama Farm Credit or Alabama Ag Credit to learn how low rates and relationship lending help farmers harvest savings that pay dividends.

“It’s a real comfortable fit with Lone Star, they are able to address our needs and concerns and really work closely with us.

They know how things are going throughout the year and can accommodate our needs.”

ROLAN PETTY | RR RANCH Member Since 1977

Visit LoneStarAgCredit.com/tx to connect with a loan officer near you.

kerrville credit office

Alabama Associations............................11 Lone Star Ag Credit...................................98

1001 Sidney Baker St. 830.257.4444 or 877.969.5500

capitalfarmcredit.com | NMLS493828

F I NANCI NG F OR : RUR AL R E AL E STATE | RUR AL H OM E S FAR M OR R ANCH OPE R ATI ONS | E QUI PM E NT | AG R I BUSI NE SSE S R E CR E ATI ONAL PR OPE R TY

F I NA N C I N G Y O U R P I E C E O F T E X A S F I NA N C I N G Y O U R P I E C E O F T E X A S

5

Marketing/Corporate Relations

(The Ag Agency)

1st Q U A R T E R

A N N UA L R E P O R T S 2 0 1 7

BANK AND DISTRICT ANNUAL REPORTS

formatting through distribution ®

M FA R

D I T C R E

K B A N

O F

850 1,572

A S T E X

FA R M

C R E D I T

COPIES

FARM CREDIT BANK:

®

T E X A S

D I S T R I C T

TEXAS DISTRICT :

1 6 2 0

A L N U A N

COPIES

R T P O R E

2 0 1 6

A N N U A L

R E P O R T

ASSOCIATION ANNUAL REPORTS

format/edit/proofread/print/distribute/Web post

62,751

COPIES

total copies distributed for 14 associations AgTx_2016_annual_cover_FINAL.pdf

1

3/1/17

8:28 AM

2016 ANNUAL REPORT December 31, 2016

2016 ANNUAL REPORT 2 0 16 A N N UA L R E P O R T

2016 Annual Report

President Woodrow Wilson signs the Farm Credit Act of 1916.

Part of the Farm Credit System

Part of the Farm Credit System

2016 ANNUAL REPORT 2 0 1 6

A N N U A L

R E P O R T 2 0 1 6

2016

A N N UA L

A N N U A L

R E P O R T

R E P O R T

D E C E M B E R 31, 2016

December 31, 2016

Finan cing the

Wide-Open Space

s

F I NA N C I N G Y O U R P I E C E O F T E X A S S I N C E 1 9 1 7

Part of the Farm Credit System

Part of the Farm Credit System

Part of the Farm Credit System

Part of the Farm Credit System

2016 Annual Report.indd 2

3/16/17 1:07 PM

2016 annual report

2016 ANNUAL REPORT

December 31, 2016

2 0 1 6

A N N U A L

R E P O R T

2016 ANNUAL REPORT December 31, 2016

Sometimes opportunities begin where the pavement ends…

Part of the Farm Credit System

Part of the Farm Credit System

14 7

ASSOCIATION REPORTS

CUSTOM REPORTS

6

Marketing/Corporate Relations

(The Ag Agency)

PAT R O N AG E P R O M OT I O N S 2 0 1 7

1st Q U A R T E R

The Ag Agency served 14 associations mainly during the 3-month patronage distribution season (January through early April).

41,300 statement stuffers or letters distributed with checks to borrower-members.

We love returning money to you.

Your patronage check is enclosed.

TFC 2017 patronage insert_8.5x3.75 love returning money.indd 1

4/6/2017 11:23:40 AM

ASSOCIATION PATRONAGE PROMOTIONS ON SOCIAL MEDIA

7

Marketing/Corporate Relations

(The Ag Agency)

A S S O C I AT I O N P R I N T CO L L AT E R A L & OT H E R P R O J E C T S 2 0 1 7

1st Q U A R T E R

We finance your place in the country.

Farm & Ranch Loans • Construction Loans • Recreational Land Loans Country Home Loans • Livestock & Equipment Loans

Gilmer

Longview

1261 US Highway 271 S Gilmer, 75645-7880 (903) 734-5550

2002 Judson RD STE 204 Longview, TX 75605-5602 (903) 212.6150

Yancy Murray, VP/Branch Manager

Kristy Marjason, VP Lending

NMLS# 759190

Part of the Farm Credit System

Become

a hero by joining Alabama Ag Credit in supporting

AHERO!

NMLS# 1032103

LegacyACA.com

AHERO (America’s Heroes Enjoying Recreation Outdoors) connects veterans with caring citizens in their local communities through outdoor events and activities.

Owners reap the

dividends

We’re returning $8.45 million to our shareholders.

FindFarmCredit.com

AlabamaFarmCredit.com

By offering opportunities designed to provide fellowship and help heal the physical and psychological wounds of war and military service, the organization also works to: • Introduce veterans to resources that increase overall quality of life • Develop an informal support net-work of veterans • Encourage constructive communication and engagement • Boost morale

For more information: aherousa.com info@ahero.com (910) 548-8864

AlabamaAgCredit.com

AG NEW MEXICO

CENTRAL TEXAS FARM CREDIT

MISSISSIPPI LAND BANK

• Business card • Envelope reorder • Landscapes display print, member gift • Letterhead reorders (2) • Patronage stuffer

• Business card • Landscapes display print, member gift • Patronage stuffer

• Annual Meeting Information Statement

AGTEXAS

ALABAMA AG CREDIT

• Graphics work • Newsletters (3) • Landscapes display print, member gift • Patronage stuffer ALABAMA FARM CREDIT

• Graphics work (2) • Landscapes display print, member gift • Patronage stuffer

• Banner (2) • Bannerstand • Brochure • Graphics work • Landscapes display print, member gift • Patronage letter • Patronage stuffer • Sign

PLAINS LAND BANK

• Patronage stuffer

LEGACY AG CREDIT

• Landscapes display print, member gift • Patronage stuffer • Postcard

SOUTHERN AGCREDIT

• Invitation • Patronage stuffer

LONE STAR AG CREDIT

TEXAS FARM CREDIT

• Flyer • Graphics work (13) • Newsletter • Landscapes display print, member gift • Patronage stuffer • Statement stuffers (3)

• Landscapes display print, member gift • Patronage stuffer • Website writing

LOUISIANA LAND BANK CAPITAL FARM CREDIT

• Landscapes display print, member gift • Patronage stuffer

HERITAGE LAND BANK

• Patronage stuffer • Member mailing list • Patronage stuffer

mailing

• Archived annual report scans (6) • Invitation • Landscapes display print, member gift • Large display patronage check • Patronage stuffer • Postcard • Publication articles written (2)

Save The Dat e!

Customer Appreciatio n Dinner Our annual cus tomer dinner is scheduappreciation

Thursday, Mar led for ch 30, 2017 This complim entary dinner is a cha for us to show nce our gratefulnes s to you, our customers and friends.

Los Pinos Wedd Los Pinos Wed 770 Fish Hatc ding and Events Center hery Forest Hill, LA Road 71430

ing

and Events Ce will serve dinn nter er at 7 p.m. wit h door prizes follow. An R.S. to V.P. is require d, so please be the lookout for on your invitation!

8

Marketing/Corporate Relations

(The Ag Agency)

AG AG E N C Y J O B R E Q U E S T S V I A H U B O N L I N E U T I L I T Y 2017

239

TOTAL JOB REQUESTS

1st Q U A R T E R

151 88

ASSOCIATION JOB REQUESTS

BANK JOB REQUESTS

BANK & DISTRICT PROJECTS

Mississippi Mississippi

Flag Flown To Commemorate Farm Credit Centennial

Statewide totals Total number of loans: 5,758 Total loan volume: $1.7 billion Money returned to borrowers in 2016: $12.1 million Number of employees & directors: 102

Farm Credit Bank of Texas

Annual Stockholders Meeting -

This 3- by 5-foot cotton flag was flown over the United States Capitol at the request of U.S. Rep. Mike Rogers in commemoration of the Farm Credit System centennial.

Rogers represents Alabama’s 3rd Congressional District.

donated by

R2_FC States_8.5x10_2016 FC100.indd 3

3/17/2017 12:35:54 PM

 ADMINISTRATIVE DIVISION

- Online meeting survey

CREDIT DIVISION

Government Relations

- Online registration site

• Director Advancement Program (DAP)

• D.C. fly-in insert files (19) • YLP brochure mailing

- Save-the-date postcard

Human Resources Management

- Slideshow presentations (3)

• Employee event graphics work

- Signage

• PAC-related items:

Marketing/Communications

- Auction item display posters

• FCBT board phone card • FCBT employee business cards (10) • FCBT notecard • Annual Meeting collateral - Academy of Honor scroll

- Auction item photography

signage (3)

• DAP binder covers (2) • DAP name badge agenda cards (2) • DAP presentation revisions • Director Orientation flyer update • Proofreading of documents (3)

- Auction rules sheet - Auction announcement flyer

FINANCE DIVISION

- Gift certificates

• Proofreading of document

- Live auction brochure

- Invitation mailed to directors/staff

- Live auction slideshow

- Meeting program

- Reception invitation

- Meeting survey card

- Silent auction flyer

- Name badge

- Sweepstakes flyer

- Name badge information card

- Sweepstakes entry form 9

2

Marketing/Corporate Relations (The Ag Agency)

WEBSITES 2 0 1 7 2nd Q U A R T E R

COMPLETED PROJECTS • Foundation for new cloud-based computing and CMS (content management system).

• Loan application for Central Texas Farm Credit • Texas Farm Credit’s locations pages and locations map – including adding employee photos with slide-up bios.

• SEO improvements to the AgTexas and Louisiana Land Bank websites

FINDFARMCREDIT.COM

33,838

visits

712

visits from social media

1,667 referrals to association sites WEBSITE MAINTENANCE

424

by web team

383 by associations 243 web requested

IN PROGRESS • Legacy Ag Credit redesign • Central Texas Farm Credit website redesign • Find Farm Credit redesign

INQUIRY TRACKING

513 form submissions

(473 contact, 13 loan applications and 27 photo contest)

1

Marketing/Corporate Relations (The Ag Agency)

SOCIAL MEDIA 2 0 1 7

2nd Q U A R T E R

TOPICS SHARED ON SOCIAL MEDIA LinkedIn

3,233 FOLLOWERS

2017 Q1: 3,183  HRM takes the lead in recruitment on LinkedIn platform.

Facebook

795 LIKES

2017 Q1: 780 

Twitter

608 FOLLOWERS

APRIL Bank/District/System News: Anniversary of FLB-Houston receives charter Dr. Romero named to FCBT Academy of Honor Van Hoose addresses FCBT annual meeting YLP participants recognized at FCBT annual meeting Fitch gives System and banks stable rating Farm Credit welcomes USDA Secretary confirmation Bank/District/System Sponsorships: National Association of Black Accountants Centex Chapter scholarship luncheon Crops: pecan Nationally Declared Special Days/Weeks/Months: National Pecan Day FCBT Job Postings/District Announcements: 3

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MAY Bank/District News: Budd Trippett retires Q1 financials/report available VP Isaac Bennett addresses University of Tenn commencement Jimmy Dodson crop insurance op-ed Bank/District/System Sponsorships: National Association of Black Accountants Centex Chapter scholarship luncheon Sustainable Food Center Farm to Plate dinner Crops: peaches berries Nationally Declared Special Days/Weeks/Months: Cinco de Mayo National Textiles Day Small Business Week Salsa Month World Day for Cultural Diversity Memorial Day Rural Living/Industry News: Why work for Farm Credit op-ed from Uptown Farms Co-ops included in 2017 Economic Census Survey after 20-year absence FCBT Job Postings: 2

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JUNE Bank/District News: Ag Agency wins communications awards FCS loans to small farmers FCBT tenure awards Bank/District/System Sponsorships: National Association of Black Accountants Centex Chapter scholarship luncheon Sustainable Food Center Farm to Plate dinner Crops: sweet potatoes Nationally Declared Special Days/Weeks/Months: Flag Day first day of summer Rural Living/Industry News: Property transfer tips from Landscapes magazine FCBT Job Postings/District announcements: 3

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2017 Q1: 592

Instagram

196

Pinterest

110

FOLLOWERS

FOLLOWERS

2017 Q1: 168

2017 Q1: 108 2

Marketing/Corporate Relations (The Ag Agency)

P U B L I C AT I O N S 2 0 1 7

60,385

COPIES distributed to customers,

prospects and employees

14

COMMON GROUND NEWSLETTER

commonground

VOL. 19, NO. 1

LANDSCAPES MAGAZINE – SUMMER 2016

A PUBLICATION FOR AND ABOUT THE PEOPLE OF

Annual Reports Tell You About a Company’s Finances and Philosophy ®

F A R M

lending cooperative has to have a strong financial foundation to stick with borrowers through floods, droughts and other risks that come with farming and ranching.

He watches financial performance closely now that he’s a director at AgTexas Farm Credit Services, but as a busy ag producer, he still appreciates summaries, graphics and other readerfriendly formats.

Fortunately, there’s a document that offers valuable information for every reading style and level of interest — the annual report.

“When stockholders can see here’s where we were last year and here’s where we are this year, it’s really beneficial,” he says.

company’s purpose, structure, history, lines of business, customers, employee benefits and more.

“It gives you insight,” says Phil Guthrie, who serves on the Farm Credit Bank of Texas (FCBT) Board of Directors. “It will tell you how management views the world and how the company functions.

The culture does make its way through.”

161

Each association magazine includes either a 4- or 8-page custom center supplement.

C R E D I T

B A N K

O F

T E X A S

EXP

2 0 1 6

A N N U A L

•

Start with the summary page to see whether the company grew or made money.

•

Read the letter to stockholders to learn about the company’s culture and strategy.

•

Check the auditor’s report to see if an outside firm issued a clean, unqualified opinion.

•

Read the first few notes to the financial statements that describe the business and its accounting policies.

An annual report is intended for anyone “For the average reader, those are the who has an interest in a comthings to look at,” says Guthrie, pany’s financial performance See Anatomy the CEO of an investment firm and transparency — such as of an Annual and a medical devices comcustomers, employees, direcReport on pany, and former chief financial tors, investors, business ownpages 4-5. officer at Southwest Airlines. “I ers, rating agencies, regulators see tons of annual reports, and and lawmakers. those are the things I go to first before I do any deep dives.”

This detailed document is much more than numbers. It also discusses the

AND

ING

HOR

IZO

NS

R E P O R T

If you know where to look, you can quickly find what you need. Guthrie recommends hitting the highlights:

Hitting the Highlights

PAGES CREATED – shell features, center supplements and covers

THE TEXAS FARM CREDIT DISTRICT

The Year in Review “What I’ve always liked about Farm Credit is they’re there through the thick and the thin,” says farmer Savoy Bradley of Stratford, Texas. “As a stockholder, I want the association to be strong.”

CUSTOM VERSIONS (including 13 custom association versions)

2nd Q U A R T E R

201 5

®

A

NN FAR UAL M C REP RED ORT IT BAN K O F T EXA S

Dan Wierzbowski, FCBT director of financial reporting and SOX compliance, also starts with the summary, which presents net income, loan volume, patronage distributions and other data from elsewhere in the report on one page. Return on assets and return on equity indicate how effectively the company is generating earnings — the higher the ratios, the better.

“At a glance, the five-year summary gives both the historical trends and a snapshot of the company’s key financial indicators,” Wierzbowski says.

The Meaning Behind the Numbers The deeper you go, the more you’ll find out about the business.

The Management’s Discussion and Analysis (MD&A) covers financial performance, risk management and trends continued on page 4

Lending support to rural America

MAY 2017

MAY ISSUE

2,470

copies distributed to all district employees, directors and retirees 3

Marketing/Corporate Relations (The Ag Agency)

2nd Q U A R T E R

AWA R D S 2 0 1 7

Cooperative Communicators Association 2017 Communications Contest

BEST OF SHOW

1

st

2

nd

HM

“

Landscapes is a beautifully produced piece and offers gorgeous photography, modern and attractive layout, nice use of graphics and interesting, well-written articles,” the judge noted.

Best of Show, Publications: Landscapes Magazine 1st Place, Member Publication: Landscapes Magazine 2nd Place, Technical Writing: Forrest’s Landscapes article Honorable Mention, Featurette: Forrest’s Landscapes article

2

nd

2nd Place, Campaigns and Programs: Farm Credit Centennial Campaign Centennial ad series, history wall, annual meeting historical bannerstand series, giveaways, ice sculpture, meeting collateral, hardbound centennial Landscapes and social media

4

Marketing/Corporate Relations (The Ag Agency)

2017

DISTRICT ADVERTISING

2nd Q U A R T E R

FIND FARM CREDIT District Ad Campaign

Every morning in the country is a good morning.

5

FULL-PAGE PLACEMENTS 2017 PUBLICATIONS Texas Land Magazine WEB BANNERS Texas Land Magazine & Website Lands of America | Land and Farm

FindFarmCredit.com Financing for: Farms and Ranches Ag Production|Agribusiness Rural Real Estate|Country Homes

FARM CREDIT

®

Supporting Rural Communities and Agriculture for 100 Years

LANDS OF AMERICA ­

8,999

LEADS sent directly to associations

17,705

CLICKS

(to FindFarmCredit.com)

A S S O C I AT I O N A D V E R T I S I N G

194

TOTAL PLACEMENTS ON DEMAND “I finally have my place in the country.

Lone Star Ag Credit helped me finance my piece of Texas.”

Association ads requested on short notice, not part of a campaign

CHARLES GREEN | 5G LAND & CATTLE CO. Member Since 1998

F I NA NCI NG F O R : R E CR E AT I O NA L P R O P E R TY | RU R A L H O M E S | RU R A L R E A L E S TATE E Q U I P M E NT | FA R M O R R A NC H O P E R ATI O NS | AG R I BU S I NE S S E S

Alabama Ag Credit.............................................................4

_LS Corp - 8.5x11 - breath - color.indd 1

Visit LoneStarAgCredit.com to connect with a loan officer near you.

F I NA N C I N G Y O U R P I E C E O F T E X A S F I NA N C I N G Y O U R P I E C E O F T E X A S

3/2/2017 12:30:21 PM

Alabama Farm Credit........................................................2 Capital Farm Credit.........................................................38 Lone Star Ag Credit ........................................................22 Louisiana Land Bank.........................................................1 Southern AgCredit.............................................................2 SCHEDULED CAMPAIGN Alabama Associations..................................................12 Lone Star Ag Credit...................................................... 113

friends tell friends About Southern Agcredit

Financing Life, Outside the City Limits

Providing loans for:

Whether looking to become a rural land owner, buy that ideal hunting property or finance your farm or ranching operation — with Capital Farm Credit, you’re covered. We even have special programs for beginning farmers and veterans. Because we’re a cooperative, your goals are our goals. And our patronage dividend program means we share our profits and put money back in your pocket.

Land • Country Homes • Livestock • Equipment • Operating Capital

greenwood Office

(662) 455-2545 • SouthernAgCredit.com

Jesse Beckett | NMLS1374928 Kelsi Davis | NMLS1190781 capitalfarmcredit.com | 512.715.9239 NMLS493828

Member of the Farm Credit System

5

Marketing/Corporate Relations (The Ag Agency)

T R A D I T I O N A L M E D I A H I G H L I G H T S 2 0 1 7 6

CIRCULATION

60,000 232

MEDIA ARTICLES FCBT/District

rd 23nd QUARTER

TEXAS LAND MAGAZINE Summer 2017 FEATURE ADVERTORIAL (2 pages) was written by Ag Agency staff on behalf of the district.

Article Title: Harnessing the Sun: Solar Technology Helps a Texas Couple Embrace Efficiency and Self-Sufficiency on Their Ranch

MEDIA ARTICLES about FCBT and district associations were picked up. Media coverage included first-quarter financials, FCBT Academy of Honor, Doug Thiessen’s House Ag Committee testimony, FCBT Fitch ratings, FCBT’s Isaac Bennett commencement address at University of Tennessee, FCBT’s Jimmy Dodson testimony at congressional hearing, sponsorships, scholarship programs, director elections, new hires, promotions, patronage (Alabama Ag Credit, Capital Farm Credit and Plains Land Bank), AgYouth of the Month (AgTexas), AgStudent of the Month (Texas Farm Credit) new offices, groundbreakings, FCBT’s Jimmy Dodson article on crop insurance, grants to farmers markets (Capital Farm Credit), community service.

26

PRESS RELEASES

24 for associations (new hires, promotions, customer appreciation dinners, community giving, scholarships, patronage, director elections, new office location lease) and 2 for FCBT (first-quarter financials, Academy of Honor)

6

Marketing/Corporate Relations (The Ag Agency)

2017

M E E T I N G S | S P O N S O R S H I P S | CO M M U N I T Y S E R V I C E

2nd Q U A R T E R

Sustainable Food Center Farm to Plate

District Sponsorships: • 4-H Round Up – Platinum Clover Sponsor

Hosted • District Audit Committee Conference, San Antonio • Texas District Lenders Conference, New Orleans 4-H Round Up scholarship FINANCIAL REPORTS

BANK AND DISTRICT QUARTERLY REPORTS — formatting through distribution

T E X A S F A R M

2 0 1 7

C R E D I T

B A N K

O F

FA R M

C R E D I T

D I S T R I C T

T E X A S

F I R S T Q U A R T E R R E P O R T M A R C H 3 1 , 2 0 1 7

310

FCBT 56-page quarterly reports formatted, web-posted, printed and distributed

2 0 1 7

F I R S T Q U A R T E R R E P O R T M A R C H 3 1 , 2 0 1 7

700

TEXAS DISTRICT 44-page quarterly reports formatted, web-posted, printed and distributed

7

Marketing/Corporate Relations (The Ag Agency)

AG AG E N C Y J O B R E Q U E S T S V I A H U B O N L I N E U T I L I T Y 2 0 1 7

156

136 20

TOTAL JOB REQUESTS

nd 22nd Q Q UU AA RR TT EE RR

ASSOCIATION JOB REQUESTS

BANK JOB REQUESTS

B A N K / D I S T R I C T / A S S O C I AT I O N P R I N T CO L L AT E R A L & OT H E R

The inside scoop FOR ALABAMA AG CREDIT EMPLOYEES | JUNE 2017 Make Tomorrow Better Than Today

Eat Your Vegetables Day • June 7 They come in every color of the rainbow, almost every believable shape and size, and the flavors they bring to the table are absolutely astounding. Whether you’re just talking about the staple vegetables like carrots, potatoes and onions that we all get from the store, or the diverse range of vegetables that come from around the world like bok choy and watercress, we’ve all been eating them our whole lives. Eat Your Vegetables Day is dedicated to getting people to eat their veggies, and also to spread awareness of their diversity and necessity in a healthy diet.

History of Eat Your Vegetables Day The history of Eat Your Vegetables Day starts with an awareness of nutrition and the role it plays in a healthy lifestyle. Vegetables have always played an important role in the lives of humans, all the way back to when we were simply hunter-gatherers. Vegetables were one of the hallmarks of civilization — once crops were planted, we had to be there to tend them as they grew.

As we cemented our ability to produce vegetables they stopped being an opportunistic part of our diet, and instead became a foundation part of our culture and cuisine. As time went on, we established that there were benefits to eating them, but it wasn’t until much later that science confirmed what we already knew.

Eventually, it was established that yes, they were a vital source of nutrients that were hard or impossible to get from an animal source. These nutrients can help to prevent heart disease and decrease bone loss, offset diabetes, and even improve the health of your hair and skin.

why Visit your Local Farmers Market?

Not only do you get to choose freshly picked, in-season produce at its peak in flavor and nutrition, but fruit and vegetables are full of antioxidants and phytonutrients.

opportunity

As an ag lender, these markets offer a great opportunity for us to connect with local growers.

You are encouraged to visit your local markets, connect with the growers and follow up with them to see if we can help. Consider setting up a table and providing AAC branded plastic bags or bottled water, or sponsoring the market’s signage. Remember, helping these markets thrive helps our growers and local communities thrive; which in turn build our business.

ASSOCIATIONS

BANK/DISTRICT ADMINISTRATIVE DIVISION

AG NEW MEXICO

LEGACY AG CREDIT

Facilities

• Envelope reorders (3)

• Banner stands (2)

• Emergency action guide flip book

• Invitation

• Invitations (3)

Marketing/Communications

ALABAMA AG CREDIT

• Letter

• District FC logos for System campaign

• Newsletters (3)

LONE STAR AG CREDIT

ALABAMA FARM CREDIT

• Graphics work (18)

• FCBT employee business cards (6)

• Graphics work (2)

• Newsletter

CREDIT DIVISION

• Invitations (4)

• Statement stuffers (3)

• Proofreading of documents (2)

• Letter

LOUISIANA LAND BANK

FINANCE DIVISION

• Postcards (2)

• Proofread letter

(15)

• Proofreading of document AS NK OF TEX CREDIT BA emergency AT FARM or need additionalinistr ative tion, Adm REDNESS a uniqueTS contact the EN situa, pleaseuctio NCY PREPA event of an CID rtments.

AC information depans R instr rity EMERGE employees, in the t JO and Secu onor Credi MA mati ces Servi infor e to Farm

cials. rtanc y of our listen for local offi alert The safet is of primary impo and PREPARE accid; ents, s and/or le y, y crew NOW TOatione(FAA) disasters, genc at ies,calm ing in a visib emergenc . EmerRem gencain CAN DO Administr emer from without warncally a e ioncy Action Guid WHAT YOU Aviat e from mad Bank of Texascrimes can occur rgen ologi Fede Eme ft. Smok loyees are anral and psych Post is an accident, all emp • the of thereaircra injuries and ing, gencies in physically Tpected emer radiu ion.sEnsu oot Being your build involved locat near ion.

T ACCIDEN any time. locat le unex within a 500-f l aircraft is s from your RAF its rs erciality. e ofoccu AIRC permitted an aircraft incid red totehand commnsibi awarent or respo all exit route ting prepa one will be avoid a privaidual ed. If familiar with -place and mee When indivcy jurisdiction. No developed me ing) be ld . youragen been Beco er-in build t shou • e has and of an g areas n Guid is the ing and shelt ed throughou surrot undin Actiotoxic theeven ft isy very inthe genc aircra fire extin before MATION build ions. (Maps post ation in Emer ing The will begin burn ul inform INFOR locat.ion of pment thoroughly locat /INCIDENT: with theected helpfdures this guide E FOR dMORE with the ationdeproce aff liar to provi aid equi e readOF evacu ACCIDENTme fami THIS GUID tures are acquainte y. Pleas pulls, first Y (Maps posted AIRCRAFT • Beco SECTIONbecome if any struc emergenc imme ANdiate fire alarmEMER GENC e forESS UATION” ion, and items. y occurs, WITN “EVAC y visibl guishers, /OR SEEan ent locat y-related emergenc keep it highl IF YOU r safetTHE AND of the accid and it and othe t building) MANAGER operator the contents, y YOUR FY 911. Notif in this throughou ing, NOTI buildation reference.Call ON ment and inform your CTI tothe nt has equip ct yourself RODU with close e. is iar rtme prote hon to famil scene INTgFire Depa ernin you are prepared the crash concnding from a cellp • IfOnce tionsrespo be .better ques TEAM ft. The have calling 911 , you will aircra areCTS RESP guideONSE s. If youed if you NTA ach a down co-worker tionCO incidents. your appro d for suchw your loca DO NOT • and that are traine they kno GE personnelMake sure S PACKA PIC es: IOU IDENT injuri SUS edics T ICLE ACCle accident involving sed by param until releaEAT es CHECKLIS chemicals, etc.)

MOTOR VEH r vehic ss a moto on the scene injuri THR in witne (fuel, their rema MB you If BO d and ly and y personnel er of injure immediate emergenc NTS the numb • CALL 911 responding where IDE ATOR of ect you or THE OPER could aff MAJOR ACCdangerous to leave them • ADVISE RDS that FOR HAZA ss it is more ERGENCY tor • LOOK the way RED unle t to 911 opera THE INJU MEDICAL EM tance is on and repor TO MOVE that assis MPT them ionsNT IDE ATTE locat INC reassure • DO NOT

E ON GUID CY ACTICA 911 CY LL EMERGEN EMERGEN OF SE CA IN

CTION INTRODU

their IAL and TER ed and i.e., car fire injur MA IMS CALM PREMISES ber of they are, THE VICT numUS UCT ON of theDO TO KEEP ELZAR HA LY COND • ATTEMPT RGENCY PERSONN DISORDER EME • NOTIFY AULT, OR NTS

, ASS IDE L THREATMAJOR ACC ON PROCEDURES PERSONA EVACUATI FIRE OTER ACTIVE SHO WEATHER LEMENT AND INC DISASTER AM NATURAL CE PROGR ASSISTAN EMPLOYEE

CAPITAL FARM CREDIT

MISSISSIPPI LAND BANK

• Banner

• Letter

• Flyer

SOUTHERN AGCREDIT

• Graphics work

• Banner

• Slides (7 )

TEXAS FARM CREDIT

CENTRAL TEXAS FARM CREDIT

• Annual Meeting Information Statement

• Ballot mailing

• Pocket folder

• Business cards (4) • Radio ad scripts 8

3

Marketing/Corporate Relations (The Ag Agency)

M E E T I N G S | S P O N S O R S H I P S | CO M M U N I T Y S E R V I C E

2017

3rd Q U A R T E R

Texas FFA Convention

Systemwide fly-in to Washington, D.C.

Hosted

Farm Credit Young Leaders Program participants in Washington, D.C.

July: • Farm Credit Young Leaders Program in Washington, D.C. and New York • Systemwide fly-in to Washington, D.C. August: • IT Roundtable in Austin, TX • District CCO/CFO conference in Arlington, TX September: • Eastern Fall Conference in Mobile, AL • Texas Fall Conference in The Woodlands, TX

District Sponsorships: • Texas FFA State Convention – Co-Title Sponsor

Farm Credit Young Leaders Program participants in New York

1

Marketing/Corporate Relations (The Ag Agency)

3rd Q U A R T E R WEBSITES 2 0 1 7

Screenshots of content editing within the Alabama Farm Credit CMS.

COMPLETED PROJECTS • Rebuilt Alabama Farm Credit website using the new cloud-based computing and CMS (content management system) foundation built in Q2.

• Multi-part contact form for Capital Farm Credit • SEO improvements to the Alabama Farm Credit website

INQUIRY TRACKING Form data is tracked by association and form type.

1,039 form submissions

(280 contact, 556 loan applications and 203 photo contest)

FINDFARMCREDIT.COM

37,920

visits

media in Q2 2,198 upvisitsfromfrom712social

WEBSITE MAINTENANCE

1,332

total maintenance events

383 were performed by association members using our CMS (content management system) in which they can add/edit content themselves.

IN PROGRESS • Legacy Ag Credit (pending approval) • Central Texas Farm Credit website redesign • Find Farm Credit redesign

2

Marketing/Corporate Relations (The Ag Agency)

2017

DISTRICT ADVERTISING

3rd Q U A R T E R

FIND FARM CREDIT District Ad Campaign

Every morning in the country is a good morning.

5

FULL-PAGE PLACEMENTS 2017 PUBLICATIONS Texas Land Magazine

12,802

CLICKS

WEB BANNERS

Texas Land Magazine & Website Lands of America | Land and Farm

FindFarmCredit.com Financing for: Farms and Ranches Ag Production|Agribusiness Rural Real Estate|Country Homes

FARM CREDIT

®

Supporting Rural Communities and Agriculture for 100 Years

LANDS OF AMERICA ­

5,478

Opt-in leads sent directly to associations

16,472

CLICKS

(to FindFarmCredit.com)

A S S O C I AT I O N A D V E R T I S I N G

177

We can help you

catch the property of your dreams

We finance your place in the country.

TOTAL PLACEMENTS ON DEMAND Association ads requested on short notice, not part of a campaign

Finance the Property of Your Dreams Providing loans for: land • country homes • livestock • equipment • operating capital

Farm & Ranch Loans • Construction Loans • Recreational Land Loans Country Home Loans • Livestock & Equipment Loans

Ridgeland Office (601) 499-2850

Greenville Office (662) 335-5253

Gulfport Office (228) 832-5582

Newton Office (601) 683-2018

Shreveport Office (318) 797-0140

Brookhaven Office (601) 833-1771

Greenwood Office (662) 455-2545

Hattiesburg Office (601) 579-7800

Ruston Office (318) 255-6539

Lucedale Satellite Office (601) 947-6219

GILMER

Alabama Farm Credit........................................................1

1261 US Highway 271 S Gilmer, 75645-7880 (903) 734-5550 Part of the Farm Credit System

Member of the Farm Credit System

Yancy Murray, VP/Branch Manager

SouthernAgCredit.com

NMLS# 759190

LegacyACA.com

Capital Farm Credit.........................................................55 Legacy Ag Credit.................................................................1

Looking for rural real estate financing?

Lone Star Ag Credit.........................................................13 Southern AgCredit.............................................................2

Together

Call Alabama Farm Credit

we’re better.

BILLBOARD

325.648.3117

capitalfarmcredit.com NMLS493828

Capital Farm Credit............................................................1 SCHEDULED CAMPAIGNS Alabama Associations..................................................12

We are specialists in financing: • Timberland • Farm operating expenses • Farmland • Equipment • Recreational property • Agribusiness operations • Country homes and homesites

Part of the Farm Credit System

(256) 381-5512 AlabamaFarmCredit.com

Lone Star Ag Credit.........................................................92

3

Marketing/Corporate Relations (The Ag Agency)

SOCIAL MEDIA 2 0 1 7

3rd Q U A R T E R

TOPICS SHARED ON SOCIAL MEDIA LinkedIn

3,309 FOLLOWERS

Q2: 3,233  HRM takes the lead in recruitment on LinkedIn platform.

Facebook

826 LIKES

Q2: 795 

Twitter

627 FOLLOWERS

Q2: 608

Instagram

221

JULY Bank/District/System News: • Farm Credit Week • Farm Credit 101st anniversary • launch of One Mission, Many Voices campaign/website • Young Leaders Program • Farm Credit loans to small farmers in 2016 • Landscapes (LS) is in the mail/teaser Bank/District/System Sponsorships: • National Black Growers Council farm tour in Louisiana Nationally Declared Special Days/Weeks/Months: • National Blueberry Month Rural Living/Industry News: • LS farm management article with tips on transferring property • LS feature on Panola Orchards FCBT Job Postings/District announcements: 3 AUGUST Bank/District News: • midyear financial results • Hurricane Harvey impacts Texas District Bank/District/System Sponsorships: • FCBT sponsors Breakthrough Austin Nationally Declared Special Days/Weeks/Months: • National Farmers Market Week Rural Living/Industry News: • LS feature on Kirkland Feedyards • LS feature on Sides Pea Farm • LS feature on Richardson Farms FCBT Job Postings: 2 SEPTEMBER Bank/District News: • Hurricane Harvey impact • Hurricane Irma impact Bank/District/System Sponsorships: • FCBT matching percentage of ferris wheel ticket costs to benefit TDA STAR Fund Nationally Declared Special Days/Weeks/Months: • National Potato Month • National Hispanic Heritage Month • autumn equinox Rural Living/Industry News: • LS farm management article on keeping in touch with your lender FCBT Job Postings/District announcements: 2

POPULAR POSTS: Farm Credit Week (Twitter); Kirkland Feedyards LS feature (Facebook); FCBT matching ferris wheel tickets fees (Facebook); National Black Growers Council farm tour (Instagram); 101st anniversary of Farm Credit (LinkedIn); Young Leaders Program (LinkedIn)

Pinterest

113

FOLLOWERS

FOLLOWERS

Q2: 196

Q2: 110 4

Marketing/Corporate Relations (The Ag Agency)

T R A D I T I O N A L M E D I A H I G H L I G H T S 2 0 1 7 6

192

MEDIA ARTICLES FCBT/District

CIRCULATION

60,000

15

PRESS RELEASES

TEXAS LAND MAGAZINE Fall 2017 FEATURE ADVERTORIAL (2 pages) written

by Ag Agency staff on behalf of the district.

Article Title: Good Fences, Good Neighbors: An Agricultural Attorney Discusses Key Issues in Fence Law.

3rd Q U A R T E R

MEDIA ARTICLES about FCBT and district associations were picked up.

Media coverage included sponsorships, scholarships, 2nd quarter financials, groundbreakings, new offices, new hires, patronage, community service, Academy of Honor, Harvey and Irma relief efforts and other community service, Heritage Land Bank celebrates centennial year.

14 for associations (new hires, customer appreciation dinners, community giving, Texas Farm Credit board challenges co-op to give back 2 percent of its annual net income to charitable causes in 2017, Texas Farm Credit adds insurance agency to its crop insurance team, new office openings) and 1 for FCBT (second-quarter financials)

FINANCIAL REPORTS

BANK AND DISTRICT QUARTERLY REPORTS — formatting through distribution

T E X A S F A R M

2 017

C R E D I T

B A N K

O F

S E C O N D Q U A R T E R J U N E 3 0 , 2 0 17

FA R M

C R E D I T

D I S T R I C T

T E X A S

R E P O R T

310

FCBT 56-page quarterly reports formatted, web-posted, printed and distributed

2 017

S E C O N D Q U A R T E R J U N E 3 0 , 2 0 17

R E P O R T

700

TEXAS DISTRICT 44-page quarterly reports formatted, web-posted, printed and distributed

5

Marketing/Corporate Relations (The Ag Agency)

AG AG E N C Y J O B R E Q U E S T S V I A H U B O N L I N E U T I L I T Y 2 0 1 7

180

TOTAL JOB REQUESTS

152 28

3rd Q U A R T E R

ASSOCIATION JOB REQUESTS

BANK JOB REQUESTS

BANK/DISTRICT PROJECTS

Congressional District t trict ric al Dis ist ict 2 ssion t1 Distr lD Mississippi – District 2 ric oenrtgre 52 ico – na x ist oChm ,1 e ce o 1 ar M D i : ss eve Pe ans: 324 Representative Bennie Thompson s – ouie G loanson New t lo tive St xa Number of Farm Credit loans: 1,868 gre e senta rm Credi million e L redit milli n re T iv Fa Rep .5 Loan volume: $762.1 million Co tat rm C 3.2 ber of $278 sen f Fa 28 pre r o e: $ Re mbe lum Nu an vo Lo

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Repre Num sentative be Loan r of Farm Ralph A t bra volum a– m se C e: $4 redit loan hamLoa ber ntat Dis 27 m n illion s: 1,388 volu of Fa ive B tri me rm rad ct : $1 Cre ley 1 64 dit lo Byr mil an ne lio s: 7 n 00

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 Fa

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 Farm Credit office locations

 Farm Cr

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Farm Credit Week Hill visit inserts

Photography — Farm Credit Week Doing Business the Cooperative Way: Tools for Your Success Bank-Provided Association Products and Services

2017 DIRECTORY

S E P T E M B E R

2 0 1 7

2017

Texas Farm Credit District

District Directory

FCBT services booklet

Photography — Breakthrough Central Texas CREDIT DIVISION

ADMINISTRATIVE DIVISION Marketing/Communications

• Photography for Farm Credit Week

• Bank employee business cards (4)

• 2017 Texas Farm Credit District directory

EXECUTIVE DIVISION

• Bank services booklet printings (3)

Government Relations

• Photography for Breakthrough

• Graphics work

• Association Leadership Program Hill

• Intranet articles (10)

visit inserts (13)

• Proofreading of documents (3)

Central Texas • Stock photos provision

• Landscapes display prints, member gift

• Farm Credit Week Hill visit inserts (54)

FINANCE DIVISION

• Marketing/Communications

• Young Leaders Program pamphlet

• Association bank check graphics (2)

• Workshop planning

• Young Leaders Program certificates (14) 6

Marketing/Corporate Relations (The Ag Agency)

A S S O C I AT I O N P R I N T CO L L AT E R A L & OT H E R P R O J E C T S 2 0 1 7

Please join Legacy Ag Credit for a workshop and dinner

Thursday

5:30 p.m.

Sept. 14

Sulphur Springs

A fajita buffet dinner will begin at 5:30 p.m. followed by our speakers.

Country Club 511 Co. Rd. 3451

(866) 885-3522 • www.LegacyACA.com

3rd Q U A R T E R

Ag Marketing in

a Digital Age SPEAKERS:

Cherie Carrabba Executive Director Texas Junior Livestock Association Publisher The Showbox Magazine Meg Drake Vice President Corporate Relations Ranch House Designs, Inc.

We finance your place in the country.

LAC 2017 workshop postcard LSAC sign

Tallulah Winnsboro

Alexandria Opelousas Crowley

Ag New Mexico Farm Credit

A rewarding life in the country comes with its share of challenges.

Accessing affordable, reliable credit shouldn’t be one of them.

Monroe

Arcadia Shreveport

Port Allen Hammond

ag n ew m ex i co.co m

Experts in

Rural Lending

From short-term agricultural operatBelén Credit Office 19554-A Highway 314 ing loans to long-term real estate loans, Belén, NM 87002 Ag New Mexico, Farm Credit Services, 505-861-5447 Phone | 505-861-5476 Fax ACA At canCapital meet allFarm of your rural we’re financing Credit, a cooperative. That means we’re owned needs. part of the Farm Credit System, byAsthe same farmers, ranchers, agribusinesses and rural homeowners Clovis Credit Office we Mexico serve. specializes Together, in wefinancing share an for N. Prince St. Ag New for abiding love and appreciation 4501 Clovis, NM 88101 andagribusinesses, the rural lifestyle. farms,Texas ranches, country

Ag New Mexico Farm Credit ag n ew m ex i co.co m

575-762-3828 Phone | 575-762-5616 Fax

homes and recreational property.

As the most experienced agricultural lender in Texas, Capital Farm Las Cruces Credit Office Credit returns ourMexico profits back to our members through our The experienced staffmost at Agof New 1310 Picacho Hills Dr., Suite 1 patronage dividend program, putting money in their pockets.

More understands the complex financing needs Las Cruces, NM 88007 than a half-billion dollars over the last 10 years. of agriculture and rural America, and can 575-647-4430 Phone | 575-647-2675 Fax createOur a loan package tailored just you. staff understands theforcomplexities of financing large tracts, conducting property appraisals We offer a variety of interest rate plans, and structuring operating loans to meetand your production schedule. Our cooperative structure means both fixed variable, and repayment by your side to share in the struggle and the termshaving that aresomeone suited for your operation. rewards. Your goals are our goals.

As a lending cooperative, Ag New Mexico Whether you’re a farmer, rancher or rural landowner, we’re all in this is owned by its borrowers and managed together. And together we’re better. by a customer-elected board of directors.

When you obtain a loan with Ag New Mexico, you become a stockholder, which Together we’re better. gives you voting privileges on matters Partnership that really pays. important to the cooperative.

No other lender offers that advantage.

LLB T-shirt

capitalfarmcredit.com | 877.944.5500 512.715.9239

Kelsi Davis NMLS1190781 | Trey Brooks NMLS1205931

Part of the Farm Credit System

72082.05 CFC fact card.indd 1

5/9/17 2:18 PM

CFC Burnet fact card

ANM brochure

LSAC social media graphics

AG NEW MEXICO

CAPITAL FARM CREDIT

LONE STAR AG CREDIT

• Brochure

• Ad campaign organization

• Advertorial

• Business cards (7)

• Banners (4)

• Graphics work (8)

• Envelope reorders (2)

• Brochure reprint

• Landscapes display prints, member gift

• Stationery

• Card

• Newsletter

• Graphics work

• Landscapes display prints, member gift

• Sign

AGTEXAS

• Story file collection

• Statement stuffers (3)

• Landscapes display print, member gift

CENTRAL TEXAS FARM CREDIT

LOUISIANA LAND BANK

• Letter

• Landscapes display prints, member gift

• Landscapes display print, member gift

ALABAMA AG CREDIT

• Misc. editorial work

• T-shirt design

• Landscapes display prints, member gift

• Radio scripts (2)

MISSISSIPPI LAND BANK

• Newsletters (2)

• Stationery

• Landscapes display print, member gift

• Postcard

LEGACY AG CREDIT

• Letter

ALABAMA FARM CREDIT

• Annual Meeting Information Statement

TEXAS FARM CREDIT

• Graphics work (2)

• Brochure

• Calendar

• Invitation

• Invitations (4)

• Landscapes display prints, member gift

• Landscapes display print, member gift

• Landscapes display print, member gift

• Scholarship Packet (2)

• Letter 7

4

Marketing/Corporate Relations (The Ag Agency)

PU 2017 D I SBTLRI ICCAT T IAODNVSE RTISING

th 24nd QUARTER

LANDSCAPES MAGAZINE – WINTER 2017

67,616

COPIES

distributed to customers, prospects and employees

14

CUSTOM VERSIONS (including 13 custom association versions)

171

PAGES CREATED –

shell features, center supplements and covers

Each association’s edition includes either a 4- or 8-page custom center supplement.

BOARD TO BOARD NEWSLETTER

December 2017

The regulatory and business environment has made maintaining a high return on assets (ROA) ratio crucial for the Farm Credit Bank of Texas (FCBT), prompting the bank’s board to approve a new spread on direct notes for the first time in more than 25 years.

Beginning Jan. 1, 2018, the spread will change from 52 to 75 basis points on all new loans, loan renewals and loan modifications, phasing in the increase over time for associations. What will not change is the bank’s value proposition — to provide funding to the associations at or below its own cost of funds while absorbing the expense of the services it provides. The new spread should not have a negative impact on associations’ bottom line because the bank will offset the reduction in association net interest income with an increase in patronage.

We want to emphasize that this decision was motivated by the need for a strong earnings profile Jimmy Dodson, Chairman

and ROA — not because of expenses or operational issues.

Reliable Financial Statements Require Strong Internal Controls

FCBT Chairman Jimmy Dodson shared a detailed white paper on the new spread with association chairmen in mid-November, and staff members are holding follow-up discussions with association boards and management teams. The bank’s board will also meet with association chairmen or designees in Austin on Dec. 12 to discuss the spread and the progress on the district’s FarmView lending systems.

Institutions have made progress in strengthening their internal controls over financial reporting (ICFR) under a new framework that the System adopted in December 2015.

Compliance kicked off in 2016 when the three System banks that did not at the time include an ICFR attestation in annual reports, including the Farm Credit Bank of Texas, assessed their internal controls.

We encourage you to review the white paper and to contact the FCBT board if you have any questions.

Spread on Direct Notes to Associations Will Increase in 2018



COMMON GROUND NEWSLETTER

This year it has been the associations’ turn, as they prepare to comply with a new ICFR covenant in the general financing agreements (GFAs) that will go into effect in January 2018. Efforts to enhance controls also intensified when the System identified a need to evaluate segregation of duties and employees’ system access in order to potentially detect and prevent errors and fraudulent activity.

Concern for Community Shows in Hurricane Response The recent response to Hurricane Harvey demonstrated that Farm Credit’s support of agriculture and rural communities goes far beyond financing.

Association loan officers personally checked on affected customers, in many cases offering to defer loan payments. Employees and directors cooked meals for flood victims, delivered feed and hay, and helped with evacuations and repairs. Institutions and employees also donated to hurricane relief, and the bank matched more than $16,000 in employee donations.

As associations work their way through the ICFR framework, boards are likely to see an increase in the number of issues reported on the Summary of Aggregated Deficiencies (SAD). Directors should view that as positive because it indicates that their organization is taking a close look at its processes so that it can close any gaps.

While the August storm caused hardship for some members and employees, it is not expected to have a material impact on the quality of the district’s loan portfolio. At the end of the third quarter, yearto-date earnings exceeded projections as a result of steady loan growth.

Adequately segregating duties could also require associations to add employees and realign roles.

While working toward a stronger control environment can be stressful in the short term, raising awareness of ICFR’s importance and adding expertise in loan operations and other areas will be of great value.

We want to thank associations for the quick and caring response.

Lester Lit tle, Vice Chairman



Brad Bean



Buddy Cor tese

In the end, ensuring the reliability of Farm Credit’s financial statements will benefit the entire 

Linda Floerke



Bet t y Flores



commonground OCT. 2017

A PUBLICATION FOR AND ABOUT THE PEOPLE OF

CONTENTS click on article to jump to story

THE TEXAS FARM CREDIT DISTRICT

Coming Together in Crisis

Coming Together 1 CEO Letter 5 Financials 6 Farm Credit Week 7 One Mission. Many Voices. 9

Personnel News 10 Associations on the Move 13 Meeting/Training Calender 14

Capital Farm Credit and Southern AgCredit employees teamed together to feed thousands of hurricane victims, first responders and others in Silsbee, Texas, north of Beaumont. t 2:30 a.m. on Tuesday morning, Sept. 5, Lylla Joe’s alarm clock went off, signaling the start of what would be a long and unforgettable day. The Southern AgCredit marketing specialist sprang from her bed, quickly dressed and hurried to join a dozen of her co-workers at their office in Ridgeland, Miss.

Six hours and almost 400 miles later, the group arrived in Silsbee, Texas, with 10,000 pounds of chicken in tow — ready to partner with a Capital Farm Credit team to serve hot meals to locals who were impacted by Hurricane Harvey in southeast Texas.

In years past, other associations had rushed to help Mississippi when hurricanes struck that state. This time, Mississippi was spared, but Southern AgCredit employees didn’t just sit back and count their blessings.

“We knew it was our time to help,” Joe said.

In the weeks after Hurricane Harvey slammed into Texas’s Gulf Coast, images of people helping people flooded our televisions, newspapers and social media. The generous spirit and caring nature was no different within the Farm Credit family.

“There has been an outpouring of calls, texts and e-mails sent our way in the wake

Phil Guthrie

Lending support to rural America

DECEMBER ISSUE

250

copies

NEX T

1

OCTOBER ISSUE

2,450

distribution

distributed to association directors, CEOs and select FCBT staff

1

Marketing/Corporate Relations (The Ag Agency)

SOCIAL MEDIA 2 0 1 7

4th Q U A R T E R

TOPICS SHARED ON SOCIAL MEDIA LinkedIn

3,426 FOLLOWERS

Q3: 3,309  HRM takes the lead in recruitment on the LinkedIn platform.

Facebook

854 LIKES

Q3: 826 

Twitter

659 FOLLOWERS

Q3: 627

Instagram

253

OCTOBER Bank/District/System News: • Farm Credit supports strong farm bill • FCBT employee appreciation event • Farm Credit One Mission, Many Voices campaign Crops/Commodities: • pumpkins • pork • wine Rural Living/Industry News: • Interview with AgTexas Director Dr. Danny Klinefelter Nationally Declared Special Days/Weeks/Months: • Co-op Month • National Farm to School Month • National Farmers Day • Hispanic Heritage Month • Texas Wine Month • National Pork Month • Halloween FCBT Job Postings: 4 NOVEMBER Bank/District News: • Q3 financials • Brad Bean video on increasing loan limits in farm bill FCBT Employee Events: • FCBT hosts employee engagement cultural event • FCBT HRM winter employee engagement event Nationally Declared Special Days/Weeks/Months: • Veterans Day • Thanksgiving • National Mason Jar Day Rural Living/Industry News: • annual report on the cost of Thanksgiving dinner • tips for restoring historic homes (Landscapes article retooled for Texas Land magazine) • national Christmas tree shortage FCBT Job Postings: 2 DECEMBER Bank/District/System News: • Farm Credit One Mission, Many Voices campaign • Brad Swinney appointed to The Appraisal Foundation’s Appraiser Qualifications Board Bank/District/System Sponsorships: • Texas Farm Bureau Annual Meeting awards • St. Edward’s University CAMP/FCBT scholarship recipients • National Black Growers Council Annual Meeting FCBT Employee Events: • Kurt Thomas retirement luncheon • FCBT employee holiday luncheon Nationally Declared Special Days/Months: • National Pie Day • World Soil Day • Happy Holidays Rural Living/Industry News: • CoBank CEO’s 2018 ag exports forecast FCBT Job Postings: 1 Popular posts: Veterans Day post including Farm Credit customers (Instagram and Facebook); National Hispanic Heritage Month highlighting Ag New Mexico’s Ogaz family and their Landscape feature article in the Winter 2017 issue (Facebook); National Black Growers Council Annual Meeting (LinkedIn)

Pinterest

113

FOLLOWERS

FOLLOWERS

Q3: 221

Q3: 113

2

Marketing/Corporate Relations (The Ag Agency)

SO AILC M L M E N T I O N S 2 0 1 7 D I SCTI R T EAD DIVAED R ITGI SI TA ING

th 24nd QUARTER

2017 DIGITAL MENTIONS REPORT MENTIONS

% CHANGE 2016 –2017

POSITIVE/ NEUTRAL MENTIONS

% OF MENTIONS

NEGATIVE MENTIONS

% OF MENTIONS

FCBT BRAND

237

+32%

234

99%

3

1%

ASSOCIATIONS

562

+23%

557

99%

5

1%

FCBT EXECS & BOARD

17

+183%

17

100%

0

0%

PATRONAGE

23

-26%

23

100%

0

0%

FARM CREDIT SYSTEM

2,136

-1%

2,013

94%

113

6%

COMPETITORS

54,390

+87%

53,987

99%

403

1%

• FCBT brand saw a significant increase in mentions. Most of the negative mentions came from the ABA. • Farm Credit System mentions decreased by 74%. The majority of negative mentions came from @ReformFCS twitter handle and bankingjournal.aba.com

• Competitor positive and negative mentions continued to increase in 2017.

2017 OVERVIEW - TOP TOPICS

FCBT

• Bizagi – Farm Credit Bank of Texas selects Bizagi for its digital business platform

• Hurricane Harvey – FCBT commits $50,000 to Hurricane Harvey relief via Texas Farm Bureau ASSOCIATIONS

• Lone Star Ag Credit accounting situation – Negative mentions from an ABA Banking Journal article

• Subcommittee examines credit programs in farm bill – Doug Thiessen, CEO, Alabama Ag Credit mentioned as

panelist PATRONAGE

FARM CREDIT SYSTEM

• Crop insurance specialist • MidAtlantic Farm Credit hires crop insurance sales rep • Farm Bill – Negative mentions from the ABA Banking Journal: “Hopefully, too, Congress will impose appropriate constraints on FCS lending when it enacts the next Farm Bill” – University of Arkansas hosts Agribusiness Conference; discusses the next farm bill – Other news related to Congress and the next farm bill COMPETITORS

• Equifax – ICBA sues Equifax • #CBInisght

• Capital Farm Credit distributes more than $93.5M in cash

– General mentions of banking/industry news, tips and updates using this hashtag

• Plains Land Bank returns $6M in cash patronage.

– Correlation with Twitter handle @News_CBInsight, which posts banking news, press releases, jobs, and thought leadership

patronage in 2017.

• Mick Mulvaney – Mick Mulvaney receives money from banking groups including ABA and credit unions

3

Marketing/Corporate Relations (The Ag Agency)

4th Q U A R T E R WEBSITES 2 0 1 7

COMPLETED PROJECTS • Capital Farm Credit: created four landing pages to be used for marketing purposes.

• AgTexas: added AgriCharts market data to website

• Alabama Farm Credit: launched the rebuilt website using Umbraco, the new cloud-based content management system (CMS).

• Browser Support: Phased out support for Internet Explorer 9 and added upgrade notifications on all websites.

FINDFARMCREDIT.COM

WEBSITE MAINTENANCE

36,342 visits

698

574

from social media

total maintenance events

235 by associations using CMS

• Texas Farm Credit: purchased the texasfarmcredit.com domain and launched redirects from it to texasfcs. com and other Texas Farm Credit domains.

• Supported IT: set up sample Microsoft Azure hosting and architecture

IN PROGRESS Website Redesigns • Central Texas Farm Credit • Legacy Ag Credit • Alabama Ag Credit

4

Marketing/Corporate Relations (The Ag Agency)

M E E T I N G S | S P O N S O R S H I P S | CO M M U N I T Y S E R V I C E

2017

4th Q U A R T E R

Hosted October: • Association Leadership Program, DC/NY • Home Mortgage Disclosure Act Training, Austin • Home Mortgage Disclosure Act Training, Alabama • Capital Markets Retreat, Florida • CEO Meeting, Glen Rose, Texas November: • District Marketing/Communications Workshop, Austin

District Sponsorships • Texas Farm Bureau – Outstanding Young Farmer & Rancher contests (3)

Farm Credit Association Leadership Program participants traveled to Washington, D.C., above, and New York, below.

5

Marketing/Corporate Relations (The Ag Agency)

2017

DISTRICT ADVERTISING

4th Q U A R T E R

FIND FARM CREDIT District Ad Campaign

3

FULL-PAGE PLACEMENTS 2017 PUBLICATIONS Texas Land magazine

13,402

CLICKS

WEB BANNERS

Texas Land magazine and website Lands of America | Land and Farm

LANDS OF AMERICA ­

6,114

Opt-in leads sent directly to associations

10,499

CLICKS

(to FindFarmCredit.com)

A S S O C I AT I O N A D V E R T I S I N G

126

Looking for rural real estate financing?

Call Alabama Farm Credit

TOTAL PLACEMENTS

ON DEMAND Association ads requested on short notice, not part of a campaign

We are specialists in financing: • Timberland • Farm operating expenses • Farmland • Equipment • Recreational property • Agribusiness operations • Country homes and homesites

Part of the Farm Credit System

(256) 381-5512 AlabamaFarmCredit.com

ALABAMA FARM CREDIT.............. 1 CAPITAL FARM CREDIT.................42 LONE STAR AG CREDIT.................14 SCHEDULED CAMPAIGNS Alabama Associations...................... 7 Lone Star Ag Credit..........................62

“I finally have my place in the country.

Lone Star Ag Credit helped me finance my piece of Texas.”

CHARLES GREEN | 5G LAND & CATTLE CO. Member Since 1998

FINANCING FOR: RECREATIONAL PROPERTY RURAL HOMES | RURAL REAL ESTATE | EQUIPMENT

Visit LoneStarAgCredit.com to connect with a loan officer near you.

F I NA N C I N G Y O U R P I E C E O F T E X A S F I NA N C I N G Y O U R P I E C E O F T E X A S

FARM OR RANCH OPERATIONS | AGRIBUSINESSES

LS_OpenFences_ABreathOfFreshAir_DadBoyFishing_10.875x9 color.indd 1

11/29/2017 2:52:33 PM

6

Marketing/Corporate Relations (The Ag Agency)

T R A D I T I O N A L M E D I A H I G H L I G H T S 2 0 1 6 7

149

MEDIA ARTICLES FCBT/District

TEXAS LAND MAGAZINE Winter 2017

Media coverage of FCBT and district associations included Hurricane Harvey relief efforts and other community service, sponsorships, scholarships, new offices, third-quarter financials and association personnel interviewed as content experts (for example, Mark Miller in Southwest Farm Press article “Texas Farm Credit leans on diverse portfolio to weather tough times”; Capital Farm Credit’s Gary Patterson quoted in AgriLife Today article on fumonisin in corn).

CIRCULATION

60,000

34rdth Q U A R T E R

12

9 for associations

PRESS RELEASES

FEATURE ADVERTORIAL (3 pages) written

by Ag Agency staff on behalf of the district.

Article title: Keeping the Past Alive: The family and the architect who renovated a 150-year-old farmstead share 10 tips for restoring a historic home.

New hires, promotions, customer appreciation dinners, community giving, new office open house

3 for FCBT Third-quarter financials, Kurt Thomas retirement, John Sloan named CCO

FINANCIAL REPORTS

BANK AND DISTRICT QUARTERLY REPORTS — formatting through distribution

T E X A S F A R M

2 0 1 7

C R E D I T

B A N K

O F

FA R M

C R E D I T

D I S T R I C T

T E X A S

T H I R D Q U A R T E R R E P O R T S E P T E M B E R 3 0 , 2 0 1 7

310

FCBT 40-page quarterly reports formatted, web-posted, printed and distributed

2 0 1 7

T H I R D Q U A R T E R R E P O R T S E P T E M B E R 3 0 , 2 0 1 7

700

TEXAS DISTRICT 40-page quarterly reports formatted, web-posted, printed and distributed

7

Marketing/Corporate Relations (The Ag Agency)

AG AG E N C Y J O B R E Q U E S T S V I A H U B O N L I N E U T I L I T Y 2 0 1 7

135

109 26

TOTAL JOB REQUESTS

4th Q U A R T E R

ASSOCIATION JOB REQUESTS

BANK JOB REQUESTS

BANK/DISTRICT PROJECTS

FCBT operation timeline graphic for Credit Division/ADLU presentation

Join us

in San Antonio, Texas

April 4 - 6, 2018 Westin Riverwalk, San Antonio

Farm Credit Bank of Texas

Annual Stockholders Meeting

FCBT annual meeting postcard

Congressional District

Photography — Kurt Thomas retirement

Congressional District

Texas – District 2

Louisiana – District 1

Representative Ted Poe Number of Farm Credit loans: 184 Loan volume: $100.6 million

Representative Steve Scalise Number of Farm Credit loans: 69 Loan volume: $98.6 million

Structure & Ownership Farm Credit System Bank Chartered Territories

As of January, 2012

Texas Farm Credit District Associations

Plains Land Bank Ag New Mexico Legacy Ag Credit

AgTexas Central Texas Farm Credit

Mississippi Land Bank

Lone Star Heritage Louisiana Land Land Bank Bank

Southern AgCredit

Alabama Farm Credit Alabama Ag Credit

Capital Farm Credit Texas Farm Credit

 Farm Credit office locations

 Farm Credit office locations

Ag New Mexico Central Texas Farm Credit Mississippi Land Bank AgTexas Heritage Land Bank Plains Land Bank Alabama Ag Credit Legacy Ag Credit Southern AgCredit Alabama Farm Credit Lone Star Ag Credit Texas Farm Credit Capital Farm Credit Louisiana Land Bank

Capitol Hill visit handouts

ADMINISTRATIVE DIVISION

CREDIT DIVISION

FINANCE DIVISION

• FCBT annual meeting postcard

• Graphics work (2)

• Editorial work

• Bank staff business cards (3)

• Proofreading of documents (5)

• Graphics work (13)

• Editorial work

• Proofreading of documents (2)

• Capitol Hill visit handouts (14)

• Statement insert

• Intranet articles (4) • Photography, FCBT events (5) 8

Marketing/Corporate Relations (The Ag Agency)

A S S O C I AT I O N P R I N T CO L L AT E R A L & OT H E R P R O J E C T S 2 0 1 7

4th Q U A R T E R

Employee Happenings THIRD QUARTER 2017

Tell Us How We’re Doing!

Please Join Us

We know your time is important, but your input is so valuable to us. That’s why we’re sending you this Customer Satisfaction Survey.

for a

We want to know how you think we’re doing!

Customer Appreciation Dinner

Your responses are vitally important to us as we seek to improve our business processes and our customer service. Once you complete the survey below, please tear it off and drop it in the mail.

Wednesday, November 29th 6:00 pm

Your honesty is greatly appreciated.

Prime rib dinner

Avon Pipe Company 3711 Highway 1 South Greenville, MS 38701 (1 mile south of Wayside)

Mike Newton Cowboy Chef from Master Chef was the cook on our Lone Star Ag Credit grill at our TCU Football tailgate which raised funds for TCU Ranch Management students.

Bring the whole family!

RSVP by November 22nd to: (662) 335-5253 or Ashley.Walker@Southernagcredit.com

Financial Solutions for Agriculture

Please fill out survey below, tear at perforation and drop this card in the mail. Thank you.

How did you begin your application process? online Newspaper Alabama Ag Credit office Magazine Met with loan officer at another location Other

Would you recommend Alabama Ag Credit to others?

Yes No If no, please explain:

How would you rate: Our understanding of your loan needs Excellent-5 4 3 2 The promptness of the loan decision Excellent-5 4 3 2 The process to apply for your loan Excellent-5 4 3 2

1-Poor

Lone Star’s Denton Credit office was a sponsor in the Valhalla Equestrian NTHJC (North Texas Hunter Jumper Club) show in Aubrey.

Do you have any comments or suggestions to improve our service?

1-Poor

LSAC employee newsletter

SAC invitation

1-Poor

The Alabama Ag Credit staff members were knowledgeable and able to answer my questions: Strongly Agree-5 4 3 2 1-Strongly Disagree

Do you know of someone in need of financing?

Yes No If yes, please provide name and phone number:

The Alabama Ag Credit staff members were friendly and helpful throughout the whole process Strongly Agree-5 4 3 2 1-Strongly Disagree My telephone calls, letters, and e-mail inquiries were answered in a reasonable amount of time Strongly Agree-5 4 3 2 1-Strongly Disagree Please rate your overall satisfaction with the service that you received from Alabama Ag Credit Very Satisifed-5 4 3 2 1-Very Unsatisfied

Loan Officer’s Name (optional): Your Name (optional): Your e-mail address (optional):

2018

AAC survey

Scholarship Programs

The inside scoop FOR ALABAMA AG CREDIT EMPLOYEES | DECEMBER 2017 Make Tomorrow Better Than Today

Merry Christmas Beat Holiday Stress It’s too late to start knitting everyone on your list a holiday sweater vest; you’re dreading sitting next to Uncle Ned at the family holiday dinner; and you forgot to buy your boss a present. Let’s face it, the holidays can be a tense time of year: While ‘tis the season to be jolly, ’tis also the season for stress galore! The holidays can bring with them many pressures, such as cooking a giant dinners, throwing a party, being around the whole family (even the ones you tend to avoid) and spending a chunk of your savings on gifts. Feeling overwhelmed during the holidays has become almost natural!

We have some holly jolly news for you: There are simple steps you can take to minimize the amount of stress you feel this year: Giving the perfect gifts • Ask people what they want instead of scouring the earth to find the perfect gifts.

• Shop early, when there is more of a selection.

• Stick to your gift budget.

Here to Help You

LSAC social media graphic

Grow

Planning family get-togethers • Buy prepared foods, instead of cooking everything from scratch.

• Ask others to bring their favorite dishes.

• Cook and freeze foods ahead of time.

Scheduling time with family and friends • Simplify holiday commitments and traditions. Discuss with your family which traditions are most important to you and to them. It’s okay to re-evaluate past traditions.

• Allow time for yourself. Remember to do things that you enjoy.

• Avoid time crunches by making plans to visit some friends and family soon after the holidays.

Managing your time • Set priorities and let go of impossible goals.

• Stop to enjoy the fruits of your labor.

• Take the time you need to finish tasks that are important to you. Don’t try to complete everything at once.

• Ask others, including the kids, to help you complete chores.

• Rest when your body tells you to.

Coping with the holiday blues • Try something new. Take a vacation with a family member or friend.

• Volunteer your time to help others. Spending time with those in need can help you feel less isolated.

• If you are religious, take time to reflect on the spiritual significance of the holidays.

• Try to appreciate the good things you have now instead of focusing on the past.

• Stay active. Get out. Go for a walk. Window shop.

• Get help if you need it. Don’t be embarrassed to ask for help any time of the year.

AAC newsletter

TFC scholarship brochure

AG NEW MEXICO

AGTEXAS

LEGACY AG CREDIT

• Business cards (2)

• Letter

• Flyer

• Graphics work

CAPITAL FARM CREDIT

• Holiday card

• Pocket folder

• Banners (4)

• Plaque

• Stationery

• Sign

LONE STAR AG CREDIT

ALABAMA AG CREDIT

• Web research

• Graphics work (5)

• Landscapes display prints, member gift

CENTRAL TEXAS FARM CREDIT

• Newsletter

• Newsletters (3)

• Business card

SOUTHERN AGCREDIT

• Postcard

• Holiday card

• Invitation

ALABAMA FARM CREDIT

• Invitation

TEXAS FARM CREDIT

• Graphics work

• Postcard

• Letter

• Invitation

• Radio scripts (2)

• Director mailing

• Postcards (2)

• Slideshow

• Scholarship packet revisions

• Sign

• Stationery (2) 9