KANSAS CITY CHIEFS 2014-2015
COMMUNITY REPORT
CONTENTS OUR MISSION........................................... 1 The 2014 season was an exciting time both on and off the field for the Kansas City Chiefs. As our football team made positive progress toward the goal of a championship, the Chiefs organization, including our family, players, coaches, staff and our Chiefs Community Caring Team, worked to engage our community and to inspire those around us to help make Kansas City a better place to work and live. Our family and the entire Chiefs organization are humbled by the support we receive from fans throughout the Chiefs Kingdom, and we believe it is our responsibility to give back to a community that gives so much to us. The Kansas City Chiefs and Hunt Family Foundation are committed to making a positive impact on those in need through philanthropy, programming and volunteerism, and we provide financial and organizational resources to hundreds of agencies each year. To maximize our impact in 2014, we focused our efforts on youth-based charities with an emphasis on hunger relief, health and wellness, and families and children in crisis. The Chiefs family provided nearly 240,000 meals to Harvesters – The Community Food Network in 2014. With the tremendous support of the Chiefs Kingdom, we celebrated a record-breaking donation on Red Friday raising more than $130,000 for the Ronald McDonald House Charities of Kansas City. We were also honored to join our friends at Big Brothers Big Sisters of Greater Kansas City to raise more than $1.5 million through the multi-year Chiefs Charity Game partnership. The Chiefs and the Hunt Family Foundation remain committed to these efforts, and we are eager to build on this progress this year and in the years to come. We hope that you will enjoy the 2014-2015 Chiefs Community Report. Thank you for your continued support, and we look forward to seeing you at Arrowhead this fall. Go Chiefs!
Sincerely,
Clark Hunt Chairman and CEO
CHIEFS COMMUNITY CARING TEAM BY THE NUMBERS.................................... 2 FAMILIES IN CRISIS HUNGER RELIEF....................................... 3 Literacy Efforts, Souper Bowl of Caring......................... 5 Hospital Outreach, Lift Up America.................................... 6
CIVIC RESPONSIBILITY EXTRA YARD FOR THE ENVIRONMENT... 17 Chiefs Community Caring Team......... 19 Ambassadors, Player Outreach.................................. 20 Cheerleaders, KC Wolf and Red Coaters................................ 21 Military Outreach, Chiefs Women’s Organization............. 22
Senior Support, Ebola Relief.......................................... 7
LEGACY OF THE CHIEFS THE DREAM FACTORY............................ 23
Toys for Tots, Holiday Adopt-A-Family....................... 8
Hunt Family Foundation..................... 25
HEALTH AND WELLNESS CAMP QUALITY......................................... 9
Arrowhead Art Collection................... 27
Play 60............................................... 11
101 Awards........................................ 29
Sports Lab......................................... 13
Len Dawson Scholarship, Kickoff Luncheon............................... 30
Youth Football.................................... 14
Chiefs Charity Game.......................... 26 Red Friday.......................................... 28
First Downs for Down Syndrome, Breast Cancer Awareness.................. 15
This is Chiefs Kingdom....................... 31
Chiefs Blood Drive, TeamSmile.......................................... 16
Sincere Thanks................................... 34
FRONT COVER: Chiefs quarterback Alex Smith welcomed YMCA Challenger League flag football team members to Chiefs Training Camp presented by Mosaic Life Care. BACK COVER: Chiefs punter Dustin Colquitt – Led Play 60 stations for local youth through United Way programming.
Continuing a Legacy........................... 33
Photography by: Steve Sanders (Chiefs Team Photographer) and other members of the 65 Toss Power Trap Productions team. Additional photos courtesy of the Vargas family, USA Football, First Downs for Down Syndrome and The Dream Factory.
CHIEFS COMMUNITY CARING TEAM BY THE NUMBERS More than
our mission
WIN WITH CHARACTER UNITE OUR COMMUNITY INSPIRE OUR FANS HONOR TRADITION
$5M
raised in the past 10 years via the Chiefs Charity Game.
Nearly
$
8.3M
raised through partnership with First Downs for Down Syndrome since 1992.
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Over 290 kids received nearly Walter Payton NFL Man of the Year Honorees; no other franchise has more.
More than
4,200 179,681 3.2M community service hours provided by 68 Red Coaters.
meals provided through the Chiefs Kingdom Food Drive, setting an NFL record.
estimated number of minutes local youth played, thanks to Chiefs Play 60 programming.
More than
$ In alignment with our organization’s overall mission, the Chiefs Community Outreach Department strives to engage our neighbors through a myriad of programs as we INSPIRE youth to reach their fullest potential. We seek to HONOR those who serve this region in various capacities and to UNITE others through our spirit of giving.
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CHIEFS COMMUNITY OUTREACH 2014-2015
84,000 raised at the Ambassador Golf Tournament for Camp Quality.
$300,000 donated by the Hunt Family Foundation to local charities via the Chiefs 50/50 Raffle in the past two years.
35,000 flags sold on Red Friday raising an event record of
$130,000 for Ronald McDonald House Charities of Kansas City.
$
130,000 in dental services through TeamSmile.
More than
$4M
in publicity value generated by Chiefs Community Caring Team.
1,100
tons of material diverted from landfills since the inception of Extra Yard for the Environment.
More than
More than 2,200 autographed items and ticket packages donated to charities, valued at more than
$
410,000.
20 Fuel Up to Play 60 school assemblies hosted, teaching more than
10,000 local students the importance of living a healthy lifestyle.
$1M
invested into local and regional artists, vendors and programs through the Arrowhead Art Collection.
CHIEFS COMMUNITY OUTREACH 2014-2015
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HUNGER RELIEF FAMILIES IN CRISIS Not only did Chiefs Kingdom set records at Arrowhead Stadium this year,
the Chiefs Community Caring Team, meals are packaged and delivered
but they did in the community as well. In fact, every facet of Chiefs Kingdom
during Thanksgiving week to families throughout the community. Altogether,
played a role in establishing new benchmarks and making a memorable
nearly 20,000 families have been fed by this local holiday tradition since
difference. Throughout the region, nearly 240,000 meals were provided this
its inception.
past holiday season.
The 2014 year was a prolific one for the Chiefs efforts to feed those in need
This year’s Chiefs Kingdom Food Drive was the largest of its kind in NFL
throughout the Kansas City community. While alleviating hunger is a year-
history, providing nearly 180,000 meals to those in need. This record-setting
long concern, the Chiefs collected and donated more food this holiday
initiative would not have been possible without the generous support of
season than during the previous three years combined. Holiday hunger relief
Chiefs fans. Fans had the opportunity to donate in many ways, including
is not only one of the largest Chiefs community outreach initiatives, but also
online, via text-to-give and through the Hunt Family Foundation 50/50 raffle.
one of the most impactful.
Farmland provided 40,000
HOLIDAY MEALS PROVIDED
pounds of protein product
300,000
to the cause while Hy-Vee
250,000
supported efforts with in-
Below: Thanks to support from Chiefs representatives, including Tammy Reid, the Chiefs Kingdom Food Drive set an NFL mark providing 179,681 meals to Harvesters.
store programming. These
200,000
meals helped Harvesters
150,000
to serve the nearly 375,000 food-insecure people in its
100,000
26-county service area.
50,000 2010
2011
2012
2013
2014
However,
that
was
far
from the Chiefs only effort
to feed the hungry this holiday. For 11 consecutive years, the Chiefs have been involved with the Lift Up America movement. Chiefs Chairman and CEO Clark Hunt initially spearheaded the team’s work with this outreach organization as a pilot program, annually joining other volunteers to load 30,000 pounds of protein product for area hunger relief organizations. For more than two decades, the Chiefs Thanksgiving Food Distribution has been
Chiefs Walter Payton Man of the Year Nominee and Pro Bowl linebacker Tamba Hali helped the organization distribute nearly 240,000 meals throughout Chiefs Kingdom last year.
an impactful local tradition. Funded and executed by various members of
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CHIEFS COMMUNITY OUTREACH 2014-2015
CHIEFS COMMUNITY OUTREACH 2014-2015
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Literacy Efforts The Chiefs organization champions the importance of literacy. Thanks to visits at various schools and youth centers in support of reading initiatives, including Read Across America Day and a collaboration with the Third and Long Foundation, the team’s efforts to promote the value of learning to read and to continually cultivate that skill helps to mold the area’s future leaders.
Linebacker Dee Ford was one of several Chiefs Community Caring Team members who reinforced the importance of literacy throughout the year.
Souper Bowl of Caring Held annually during the week leading up to the Super Bowl, the Chiefs are a national sponsor of the Souper Bowl of Caring hungerrelief program. Chiefs Community Caring Team members kick off the initiative at Harvesters each season, and their efforts resulted in the Chiefs providing Harvesters with more meals last season than the previous three years combined. In celebration of the Souper Bowl of Caring, nearly 90 members of the Chiefs Community Caring Team, including Chiefs staff, packed nearly 3,500 BackSnacks for area youth.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Hospital Outreach The Chiefs have a long tradition of visiting individuals, especially children, confined to local area hospitals. With a hearty smile and a Chiefs item or two in tow, these outings are often cherished by all involved. These Chiefs Community Caring Team visits help to break up what’s traditionally a mundane and sometimes painful stay.
Ambassadors Danan Hughes (L) and Deron Cherry (R) made a special holiday visit to The University of Kansas Hospital’s Pediatric Unit.
Lift Up America The Chiefs and Lift Up America have joined forces for the past 11 years to feed our community. Each year, this collaboration allows 60 area relief organizations to receive 30,000 pounds of protein product, which is then distributed locally. Chiefs Pro Bowl linebacker Justin Houston and other members of the Chiefs Community Caring Team, including Chairman and CEO Clark Hunt, were joined last year by volunteers, such as the University Academy football team, to load food during Lift Up America.
CHIEFS COMMUNITY OUTREACH 2014-2015
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Senior Support The Chiefs celebrate our elderly fans, especially those calling various senior centers home. In fact, every year, members of the Chiefs Community Caring Team help to ring in the New Year with a special
Toys for Tots The Chiefs Toys for Tots collection program is the longest-running of its kind between an NFL franchise and the Marines. Celebrating its 50th year in 2015, the team will again host this toy drive along with local members of the Marine Corps and the Marine Corps League.
celebration at the Don Bosco Senior Center. The visit is often one of the highlights of the holiday season for all those involved. On New Year’s Eve, the Chiefs Community Caring Team, including Chiefs Ambassador Duane Clemons and Chiefs Cheerleaders, visited the Don Bosco Senior Center to help the seniors ring in the New Year. Local representatives from the Marines Combat Logistics Regiment 4 were on hand for the annual Toys for Tots collection.
Ebola Relief Last October, Liberian native and Chiefs Walter Payton Man of the Year nominee Tamba Hali joined with Heart to Heart International in announcing the construction of a 70-bed Ebola treatment unit in West Africa. Hali personally donated $50,000 to the cause, financing more than half of the project. This initiative continued a series of
Holiday Adopt-A-Family Each year, the Chiefs Community Caring Team participates in Operation Breakthrough’s Holiday Adopt-A-Family program. As a result, the Red and Gold assisted more than 50 of the center’s families, including 161 children.
programs aimed in support of his economically depressed homeland. Heart to Heart International CEO Jim Mitchum (L) and Chiefs linebacker Tamba Hali (R) discussed the Ebola outbreak in Liberia and the location of a new treatment facility, which was collaboratively built.
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CHIEFS COMMUNITY OUTREACH 2014-2015
KC Wolf helped load special holiday gifts for Operation Breakthrough families sponsored by members of the Chiefs Community Caring Team.
CHIEFS COMMUNITY OUTREACH 2014-2015
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CAMP QUALITY HEALTH AND WELLNESS The charity of choice for the Chiefs Ambassadors, Camp Quality, has become
received his angel wings. Some of the Chiefs Ambassadors were present at his
much more about personal connections and interactions than an annual donation
visitation and funeral to say their goodbyes and give thanks to his family for sharing
destination. This volunteer-driven, nonprofit organization provides free camping
their son with them. Unfortunately, Dominic’s story, along with many other Camp
experiences as well as year-round support programs to children with cancer
Quality children, isn’t unique. However, regardless of their circumstances, each has
and their families. Camp Quality of Greater Kansas City is one of 15 camps in the
come to embrace the unwavering support the Ambassadors offer. More often than
country sponsored by this organization, and it is dedicated to helping children with
not, the outcome is a resilient bond between a child, their family and a gridiron great.
cancer, along with their families, find hope and joy in a time of great struggle. The Ambassadors adopted Camp Quality in 2012, pledging to donate $75,000 over the next three years.
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The
main
element
of
the
organization is a weeklong camp
Camp Quality scholarships provided thanks to Ambassadors support.
that is offered each summer for
Below: Chiefs Ambassadors and Pro Football Hall of Famers Jan Stenerud and Bobby Bell presented Camp Quality’s Executive Director Crystal Davison with a check from the Hunt Family Foundation 50/50 raffle.
the children. The Ambassadors’ main goal in this partnership is to send as many kids to Camp Quality as possible. To date, the group’s support has enabled 50 children affected by cancer to
attend. These camps are focused on creating stress-free environments, fostering new friendships and providing courage, motivation and emotional strength. Each summer, the Ambassadors make visits to the camp, participating in outdoor activities, crafts and team-building exercises. One special individual the Ambassadors encountered was 11-year-old Dominic Vargas. The group frequently visited Dominic in the hospital and hosted him at a game where he met Chiefs players like Jamaal Charles before taking part in the pregame coin toss. Just weeks after his experience at Arrowhead, on February 1, 2015, Dominic Vargas
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CHIEFS COMMUNITY OUTREACH 2014-2015
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Linebacker Derrick Johnson and the Chiefs helped recognize American Indian Heritage Month by hosting a Play 60 clinic in collaboration with the Haskell Indian Health Center.
The Kansas City Chiefs are champions in spreading the NFL’s Play 60 message. Through various Play 60 programs reaching schools, community groups and other agencies, local youth got active for an estimated 3.2 million minutes in 2014. The Chiefs Community Caring Team consistently reinforces the NFL’s Play 60 message by encouraging young fans to eat healthy and be active for at least 60 minutes each day. Examples can be seen regularly during Chiefs Play 60 assemblies, via the American Heart Association’s Play 60 Challenge and through the support of Midwest Dairy’s Fuel Up to Play 60 school programming.
Chiefs Drum Honoree Eric Stonestreet honored local Play 60 youth ambassadors on the field before kickoff.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Chiefs alum Eddie Kennison reinforced the Play 60 message at the second annual Fuel Up to Play 60 Youth Training Camp.
CHIEFS COMMUNITY OUTREACH 2014-2015
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The new Chiefs Play 60 patch program, available for local Girl Scouts and Cub Scouts, concludes with a visit to the Chiefs Sports Lab powered by Blue KC. To earn their patch, Scouts take part in a 2-week challenge that focuses on the NFL Play 60 initiative.
The Sports Lab includes several interactive “brain games” where visitors focus on memorization, reaction time, hand/eye coordination and teamwork.
Sports Lab
Dylan Downing of Lenexa, KS 2014 PP&K National Champion (Boys 12-13)
Macy Richardson of Tecumseh, NE 2014 PP&K National Champion (Girls 8-9)
A staunch supporter of youth football, Chiefs quarterback Alex Smith made sure to include players of all abilities in his annual camp.
Located inside Arrowhead Stadium, the Chiefs Sports Lab powered
Youth Football
by Blue KC is a destination for students of all ages. Last year alone,
The Chiefs efforts to promote and expand youth football are at the
more than 18,000 kids experienced this unique venue while learning
forefront of the organization’s focus. This can be seen in a variety of
how to become more fit and active. This interactive program attracts
different programs, including the Chiefs Youth Football Field as well
youth from throughout Chiefs Kingdom, including Missouri, Kansas,
as the team’s collaboration with USA Football and its Heads
Iowa and Nebraska.
Up Football initiative. Thanks to a grant from the Hunt Family Foundation, Chiefs Chairman and CEO Clark Hunt recognized Blue Valley’s Eric Driskell (L) and Truman High School’s Gregg Webb (R) as the 2014 Chiefs High School Coaches of the Year. At the Chiefs Sports Lab powered by Blue KC, students are challenged to answer rapid-fire health and nutrition questions on the 2-minute drill activity.
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CHIEFS COMMUNITY OUTREACH 2014-2015
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First Downs for Down Syndrome Since its inception in 1992, First Downs for Down Syndrome (FDFDS) has been the charity of choice for the Chiefs offensive linemen. Last year alone, efforts by the Chiefs helped FDFDS raise more than $650,000. In all, the Chiefs involvement has netted nearly $8.3 million to support those affected by Down Syndrome. Chiefs Ambassador Tim Grunhard (with wife, Sarah) joined President Mark Donovan (with wife, Kathy) at the 2014 Huddle Time Fundraiser. As a result of their efforts, the event raised $130,000 for local charities supporting the Down Syndrome community.
Breast Cancer Awareness The Chiefs joined the NFL in recognizing October as Breast Cancer Awareness Month. Throughout this time, the organization proactively supported and brought awareness to those touched by this disease. This included collaborations with Hy-Vee and The University of Kansas Hospital. The Chiefs, including wide receiver Albert Wilson, joined The University of Kansas Hospital and the American Cancer Society in hosting the annual Look Good Feel Better event for women battling breast cancer.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Chiefs Blood Drive The Chiefs Blood Drive has grown tremendously since its inception in 1998, collecting 359 pints of blood in one day in the first year. Thanks to the generosity of committed donors and its popularity with fans, the event has expanded to a weeklong event at all six Community Blood Center donation centers. Nearly 2,500 donors participated last year, donating more than 1,900 units of blood.
Chiefs linebacker Josh Mauga joined other members of the Chiefs Community Caring Team to support the annual Chiefs Blood Drive.
TeamSmile For the past eight years, the Chiefs and TeamSmile have provided vital complimentary dental services to local youth. As a result of this year’s event, more than 290 children received dental screenings/ procedures valued at nearly $130,000. At the Chiefs United Way Hometown Huddle activity in 2014, punter Dustin Colquitt and others from the Chiefs Community Caring Team visited with youth at the TeamSmile event to encourage proper oral health practices.
CHIEFS COMMUNITY OUTREACH 2014-2015
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EXTRA YARD FOR THE ENVIRONMENT CIVIC RESPONSIBILITY The Chiefs official colors may be Red
has now diverted 113 tons of materials from the Kansas City community
and Gold, but in 2014 the organization
such as cable boxes, computers, tires, water bottles, lumber, non-working
put an emphasis on a different hue
appliances and more. The Chiefs Community Caring Team also joined forces
–
the
with Bridging the Gap to revamp Kessler Park, making it the most highly
green.
In
conjunction
with
team’s Extra Yard for the Environment
involved green initiative of the year. This effort saw 40 new trees planted
program, which encourages green efforts at Arrowhead Stadium, The
and nearly 2,000 pounds of trash, old tires and debris removed from one of
University of Kansas Hospital Training Complex and throughout the
the most historic parks in the region with plans for another visit to Kessler
community, the Chiefs were involved in several sustainability initiatives this
Park in the works for 2015. What began with a blue recycling bin under each
past year. Since the inception of the Extra Yard for the Environment program
employee’s desk has developed into an organization-wide sustainability
in 2011, the Chiefs have diverted more than 1,100 tons of material from
initiative that includes energy conservation, composting, recycling and more.
landfills and donated over 18 tons of non-purchased food from gameday vendors to Harvesters. The Chiefs made great
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strides in reducing their tractor-trailer trucks worth of aluminum, glass, plastic, compostables and other materials diverted from landfills. weighing in at 1,100 tons.
Below: For the past two years, the Chiefs have held a recycling drive that provides a place for the community to recycle its unwanted items.
energy footprint as they partnered with Kansas City Power & Light to install at
The
solar
panels
University
of
Kansas Hospital Training Complex
as
well
as
Arrowhead Stadium. To date, 308 panels have been installed, offsetting up to 66 metric tons of carbon monoxide from the air every year and providing enough energy to power eight houses for 12 months. Another pair of initiatives aligning with the Chiefs efforts to be a positive example for recycling and sustainability efforts in the community starts with its annual recycling drive. Nearly 300 fans participated in the event in 2014, which
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CHIEFS COMMUNITY OUTREACH 2014-2015
The Chiefs reinvested funds generated through their recycling efforts at Arrowhead Stadium to purchase and plant trees for parks and green spaces within the community.
CHIEFS COMMUNITY OUTREACH 2014-2015
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Ambassadors The Chiefs Ambassadors are a dedicated group of former players committed to community outreach and fundraising on behalf of local charities. In 2014, the Ambassadors gave grants to nearly 20 local nonprofit organizations and volunteered hundreds of hours at charitable events in the Kansas City area.
CHARITABLE FOUNDATION
Defensive tackle Dontari Poe and the Chiefs partnered with Kansas City Community Gardens to teach local students the importance of caring for our environment.
Head Coach Andy Reid and several members of the Chiefs participated in the worldwide ALS Ice Bucket Challenge.
The Chiefs Ambassadors, including Shawn Barber, hosted a book fair at the Kickapoo Nation School.
Chiefs Community Caring Team
Player Outreach
One way the organization supports the Kansas City region is through the outreach of
Derrick Thomas established his “Third and Long Foundation” in 1990,
the Chiefs Community Caring Team. This unit, led by the Hunt family, unites members
more than 90 members of the Red and Gold have created individual
from the Chiefs organization who join in volunteerism throughout the year. Highlights
player foundations and/or charitable programs.
You will often see your favorite Chiefs players volunteering their time in the community and lending a helping hand. In fact, since linebacker
from 2014 included visits to schools, community centers, food pantries, hospitals, military institutions and various other youth-focused charities. Chiefs Ambassador Anthony Davis joined Red Coater Joanie Smith to serve lunch at Cross-Lines Community Annex.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Chiefs running back Jamaal Charles and other players recognized Stroke Awareness Month by visiting patients at The University of Kansas Hospital’s Stroke Center.
CHIEFS COMMUNITY OUTREACH 2014-2015
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Military Outreach The Chiefs have a long-standing appreciation for the men and women in our armed forces. That spirit is reinforced thanks to a continued partnership with military installations and support facilities, including Ft. Leavenworth, Ft. Riley, the Marine Combat Logistics Regiment 4, the Marine Corps League, the VA Medical Center and Whiteman AFB, as well as ceremonies surrounding the annual Salute to Service game at Arrowhead Stadium. General Manager John Dorsey (C), along with Chiefs Legends Will Shields (68), Bobby Bell (78), Len Dawson (16) and Deron Cherry (20) made a Salute to Service visit at Whiteman AFB. The Chiefs Cheerleaders made over 500 appearances throughout Chiefs Kingdom and at military installations around the world in 2014.
KC Wolf visited hundreds of schools last year on behalf of the Chiefs Community Caring Team, advancing the organization’s Play 60 message.
Cheerleaders, KC Wolf and Red Coaters
Chiefs Women’s Organization
The Chiefs Community Caring Team is comprised of the entire Chiefs family. This
The Chiefs Women’s Organization is made up of wives and significant
includes vital participants such as the Chiefs Cheerleaders, Red Coaters and the
others of Chiefs players, coaches, executives and football support
lovable KC Wolf. Together in unison, these groups positively impact thousands of
staff members who come together to bring positive change to the
individuals living in and around Chiefs Kingdom. No matter the role, from player and
Kansas City community.
alumni to cheerleader, mascot or Red Coater, giving back is done with great pride and enthusiasm. In 2014 alone, the Red Coaters, including Carolyn Lehnus, provided more than 4,200 hours of community service on behalf of the Chiefs Community Caring Team to organizations that serve Chiefs Kingdom.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Throughout the year, the CWO assists various local agencies. In 2014, CWO volunteers Elizabeth Smith (L) and Toni Muñoz-Hunt (R) visited patients at Children’s Mercy Hospital.
CHIEFS COMMUNITY OUTREACH 2014-2015
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THE DREAM FACTORY LEGACY OF THE CHIEFS What began 30 years ago as a way of advancing a new local children’s
The Dream Factory has been granting dreams for three decades. To date,
charity has grown into a remarkable partnership, changing the lives of
5,500 kids between the ages of 3-18 have seen their dreams come true.
thousands in our community. The Dream Factory of Greater Kansas
It can include anything from meeting their favorite Chiefs players and trips
City, founded in 1985 by Larry Moore and Fred Guyer, is a 100 percent
to Disney World to shopping sprees and new playgrounds. It is The Dream
volunteer-based organization dedicated to granting dreams to critically and
Factory’s goal to never refuse a child’s request due to lack of funds. Thanks
chronically ill children. Aligning the Chiefs as their first major partner, team
to partners like the Chiefs, they have yet to turn any child down.
Founder Lamar Hunt played an integral role in building brand awareness and credibility for The Dream Factory. Hunt supported the charity in its infancy by helping to create The Dream Factory’s first-ever fundraising campaign, “Defense is Kids Stuff.” Although this collaboration included promoting the charity within Arrowhead
5,500 D R E A M S GR A N T E D since its inception.
Stadium,
the
Below: Chiefs Board Member Sharron Hunt and the entire Hunt family hosted a Dream Factory child at each home game last season.
most important aspect was honoring a Dream Factory child at each home game, allowing them to visit with players
and
watch
the
Chiefs play in person. After the passing of Lamar
Hunt, the Hunt family continued to embrace The Dream Factory initiative with great pride, remaining dedicated to continuing its legacy, and even added a more engaging element to the program. Each game, the Hunt family hosts a Dream Factory youth on the sideline prior to kickoff, allowing them to high-five players on the field, receive special gifts and occasionally meet a celebrity. In addition, they are invited by a Chiefs partner to watch the game from a suite and are transported to and from the stadium in a limousine. The gameday experience these children receive is truly one-of-a-kind.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Dream Factory of Greater Kansas City Co-Founder Larry Moore and Chiefs Founder Lamar Hunt established a partnership that has been granting dreams to local children for more than 30 years.
CHIEFS COMMUNITY OUTREACH 2014-2015
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(L-R) Dan Hunt, Sharron Hunt, NFL Commissioner Roger Goodell, Norma Hunt, Clark Hunt, Lamar Hunt Jr.
Kicker Cairo Santos visited with kids at The Children’s Place, an organization traditionally supported by the Hunt Family Foundation.
The 2014 Chiefs Charity Game raised $600,000 for Big Brothers Big Sisters of Greater Kansas City. These funds will help provide strong and enduring one-on-one relationships to children facing adversity, and in turn, help to change their lives for the better.
The Chiefs Charity Game is the largest one-day fundraising event in the NFL, helping children’s charities in Jackson County to make a difference in local neighborhoods.
Chiefs Charity Game
Hunt Family Foundation
Since 1984, the Kansas City Chiefs have teamed up with our community to raise
The Hunt Family Foundation, formerly the Chiefs Children’s Fund, is a 501(c)(3)
money and awareness for local children’s charities through the annual Chiefs Charity
nonprofit organization established by the Hunt family in 1983 to support charitable
Game. In the past 11 years alone, more than $5.6 million has been donated to
agencies in the greater Kansas City community. Through philanthropy and community
worthwhile charities thanks to this fundraising initiative.
programs, the Foundation provides vital assistance to over 125 area charities each year and works to give back to a community that has given so much to the Kansas City Chiefs organization for more than 50 years.
CHARITY GAME BENEFITING On Veterans Day, Chiefs running back Knile Davis and ROTC youth visited The National World War I Museum at The Liberty Memorial, which was a 2014 beneficiary of the Hunt Family Foundation 50/50 raffle.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Lamar Jr. and Rita Hunt visited The Children’s Place to formerly announce it as the 2015 Chiefs Charity Game beneficiary.
CHIEFS COMMUNITY OUTREACH 2014-2015
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Arrowhead Art Collection Chairwoman Sharron Hunt and Lamar Hunt Jr. helped unveil Arrowhead Stadium’s first outdoor sculpture, created by Jun Kaneko.
Linebacker Dee Ford and other members of the Chiefs Rookie Club joined area youth for an interactive Arrowhead Art Collection tour at the stadium.
Red Friday culminated with a pep rally at Union Station before the landmark’s centennial celebration.
Arrowhead Art
Red Friday
In 2012, the Hunt family and the Kansas City Chiefs announced the creation of the
Red Friday is the official kickoff for the beginning of football season in Kansas City. The
Arrowhead Art Collection designed to celebrate regional art while promoting culture,
day includes fundraising, stunts throughout the area and encouraging all Chiefs fans
providing educational opportunities and engaging the community in a way that touches
to wear red, culminating in an evening pep rally. Last year’s event marked the 23rd
individuals of all ages and walks of life.
Anniversary of Red Friday and for the first time ever, commemorative flags were sold to
Chiefs President Mark Donovan, Mayor Sly James and Scout Investments CEO Andy Iseman helped raise money for Ronald McDonald House Charities via Red Friday flag sales.
benefit Ronald McDonald House Charities of Kansas City. More than 1,200 individuals volunteered, including several members of the Chiefs Community Caring Team, resulting in more than $130,000 raised.
Norman Akers’ painting Okesa II (2010) provides a unique point of engagement for student art tours. Akers is a member of the Osage Nation and an associate professor of art at the University of Kansas.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Kansas City was painted red, including the Country Club Plaza’s iconic JC Nichols Memorial Fountain.
CHIEFS COMMUNITY OUTREACH 2014-2015
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Len Dawson Scholarship Since 1977, the Len Dawson Scholarship has been awarding scholarships to outstanding high school students. Since its inception, 38 individuals have received funds to further their education and pursue their dreams.
William Chrisman High School’s Elizabeth Snow was the 2014 Len Dawson Scholarship award recipient. (L-R) Clark and Tavia Hunt, Andy and Tammy Reid, Norma Hunt and John and Patricia Dorsey were a few of many Chiefs representatives who supported the 45th annual 101 Awards.
Norma Hunt congratulated former NFL Commissioner Paul Tagliabue on receiving the Lamar Hunt Award for Professional Football.
101 Awards the 101 Awards, Kansas City’s Salute to Professional Football, to celebrate the
Kickoff Luncheon
season’s best players and coaches in the National Football League. Proceeds from the
For more than 40 years, the Chiefs have celebrated the start of the
2015 event benefited the Truman Medical Center Charitable Foundation.
season with this opportunity for the civic community and fans to
Following each NFL season, a civic organization called The Committee of 101 hosts
support the team. The Kickoff Luncheon raises funds for charitable organizations while welcoming players and coaches back to Kansas City for the upcoming season.
Chiefs alum Trent Green presented running back De’Anthony Thomas with the Mack Lee Hill Award, given annually to the Chiefs top rookie or first-year performer.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Funds raised at the 2014 Kickoff Luncheon benefited the Greater Kansas City Chamber of Commerce.
CHIEFS COMMUNITY OUTREACH 2014-2015
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Chiefs Hall of Fame running back Priest Holmes was the drum honoree at the team’s Alumni Weekend Game.
At the Chiefs annual Breast Cancer Awareness Game, survivor Angie Schultz threw the ceremonial first pass.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Dan Hunt thanked Season Ticket Members at the annual Fan Appreciation Game.
Chiefs Chairman and CEO Clark Hunt and Chiefs Legend Bobby Bell visited a fan’s tailgate during the holiday season.
Proceeds from official “Be Bold Be Brave Be Berry” merchandise, which was designed by Chiefs players in support of safety Eric Berry and his ongoing battle with Hodgkin’s lymphoma, benefited the Leukemia & Lymphoma Society.
All branches of the United States Military, including the Air Force, were active participants during the Chiefs Salute to Service Game.
Arrowhead Stadium reclaimed the Guinness World Record title for loudest crowd roar.
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Sincere Thanks On behalf of the Chiefs Community Caring Team, we would like to thank all of our fans, Season Ticket Members and our community and corporate partners for your tireless support. Your energy and innumerable contributions enable us to continue our charitable work. It is truly an honor and privilege to serve everyone throughout Chiefs Kingdom. We look forward to making a difference with you again next season! Dan and Toni Hunt have continued a family tradition of actively supporting The Dream Factory of Greater Kansas City.
Linebacker Derrick Thomas was one of the first Chiefs players to form his own foundation to give back to the Kansas City community.
Continuing a Legacy Guided on the principles forged by Founder Lamar Hunt, the Chiefs have an enduring tie and responsibility to our neighbors throughout Chiefs Kingdom. It is that tradition of service that has formed a legacy adopted by today’s Chiefs. Be it interacting with the men and women of the military, sharing a smile with a child at a local school or uplifting countless other individuals on visits around our region, the Chiefs Community Caring Team has continued to hone its focus guided on service. Guard Will Shields, a 2015 Pro Football Hall of Fame Inductee, left an unforgettable mark in Kansas City, both on the field and throughout the community.
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CHIEFS COMMUNITY OUTREACH 2014-2015
Chiefs defensive tackle Dontari Poe – Helmet walk at Chiefs Training Camp presented by Mosaic Life Care.
Chiefs Cheerleaders – YMCA Challenger cheer camp.
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For more information about the Chiefs Community Caring Team, please contact:
Kansas City Chiefs Community Outreach Department The University of Kansas Hospital Training Complex One Arrowhead Drive, Kansas City, MO 64129 816.920.9300 ChiefsCR@chiefs.nfl.com www.kcchiefs.com/community