Direct Line Keeping Our Members Informed
kpa@kspork.org • www.kspork.org
Volume XXVII
2601 Farm Bureau Road • Manhattan, KS 66502 • (785) 776-0442
KPA sponsoring the Kansas 4-H Foundation Gourmet Getaway The Kansas Pork Association is helping sponsor the eighth Gourmet Getaway, a 4-H benefit event, hosted by the Kansas 4-H Foundation. An expected 350 participants will travel to the Rock Springs 4-H Center which will be transformed on Friday, November 2, into an elegant dining environment to highlight the talents of leading chefs from across the state. Stephen Giunta, Culinary Director of Cargill Food service Meat Solutions, Wichita, and Kenneth Baker, Executive Chef and owner of Pachamama’s Restaurant, Lawrence, will feature pork in their presentations to the group. The KPA is also providing recipe materials for the participants.
Kansas Pork Association, National Pork Board and Hy-Vee Stores Team Up Kansas Pork Association, National Pork Board and Hy-Vee stores teamed up to help promote pork in an unconventional way. The promotion was through the Hy-Vee stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska and South Dakota. During the month of October consumers found pork advertisement and recipes on the private label Hy-Vee brand of BBQ sauce and tortillas. Both of these items had an on-pack advertising and the tortillas offered a peel off pork recipe on the back. These
items are the number one seller in their division throughout all stores. The goal was for the consumer to purchase the product and then see the advertisement. The advertisement then should have driven the consumer to the pork meat case or allow that product to sit in the consumer’s pantry or in the refrigerator till the next time they visit the store and pick up pork to go with the items they already have at home. In the state of Kansas Hy-Vee stores can be found in Lawrence, Leawood, Lenexa, Mission, Olathe and Overland Park.
KPA Serves Johnsoville Brats Kansas Pork Association teamed up with Johnsonville Sausage and the Jackson County Development Corporation to serve over 450 Johnsonville Brats at the K-State vs. KU game. The promotion was to highlight the importance of the Johnsonville Sausage plant in Jackson County. This plant uses Kansas pork for its products.
October 2007
Image Campaign Wrap Up The Pork and Soybean Checkoff Image Campaign will wrap up in Geary County. With the theme, “Together, we raise the community’s standard of living,” billboard, newspaper and radio ads. Theses ads were created to promote consumer and producer awareness about the positive impact of pork and soybean producers in their cities. Look for the billboard advertisement on I-70 at mile marker 299, the billboard is facing west on the north side of the interstate. The print advertisement can be found in the Junction City Daily Union and radio spots can be heard on KFRM AM and WIBW AM. During the course of the campaign the message was brought to fourteen different counties across the state. Beginning in May with the counties of Brown, Nemaha and Washington. June covering Wilson and Montgomery and July in Stafford and Barton counties. During the month of August the campaign was in Norton County. Then the ads ran in Scott and Wichita counties during the month of September and in the month of October with Morton, Stevens and Grant counties. The campaign will wrap up with an extra run in Geary County. Please let us know how this advertising campaign effected your community.