P
IG TALES Issue 1 2012 We Care
The Official Publication of the Kansas Pork Industry
State of Kansas Agriculture Partnering with Central Plains Red Cross Pig Tales 1
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Sautéed Pork Medallions with Lemon-Garlic Sauce Pork Tenderloin
Sautéed Pork Tenderloin Medallions with Lemon-Garlic Sauce are deliciously lean, incredibly juicy and oh-so-easy to prepare. Discover more inspired ways to eat better at PorkBeInspired.com ©2012 National Pork Board, Des Moines, IA USA. This message funded by America’s Pork Checkoff Program.
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PorkBeInspired.com
Issue 5 4
Guest Column
Secretary Rodman’s State of KS Ag
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Pig Tales
The Official Publication of the Kansas Pork Industry Issue 1
5 KPA Hires Assistant
President-CEO Tim Stroda kpa@kspork.org
Meet Jess (Leete) Painter
6 Partnering with the Red Cross
KPA and the Central Plains Red Cross
8 KPA Facebook Contest
Results from December Ham Giveaway
9 Swine Profitability Conference
Mark Your Calendars for February 28
10 Board Spotlight
Tom Frederick and Family
12 NPPC Update 13 KPA Offers Online Coupon Online Growth Continues
14 PQA Plus Site Rebate 15 Recipe
Warm Pork & Spinach Salad
ON THE COVER
How long has it been since you and your family have given blood? Be inspired to make a difference with KPA’s new campaign.
Director of Industry Relations Jodi Oleen jodio@kspork.org 2011 KPA Board of Directors Chairman: Kent Condray – Clifton Jim Crane-- Liberal Kevin Deniston-- Scott City Thomas Frederick – Hugoton Daniel Gerety-- Seneca Alan Haverkamp – Bern Jerry Morris-- Sedgwick Michael Springer – Sycamore Ron Suther – Blaine Jim Nelssen – Kansas State University 2011 KPPC Board of Directores Chairman: Michael Springer- Sycamore Kent Condray – Clifton Alan Haverkamp – Bern Pete Sherlock- Washington Pig Tales is the official publication of the Kansas Pork Association and the Kansas Pork Producers Council. The publisher cannot guarantee the correctness of all information or absence of errors and omissions, nor be liable for content of advertisements. We reserve the right to edit or refuse all materials. The KPA does not guarantee or endorse the performance of any products or services advertised within the publication. All Pig Tales inquires should be directed to the editors at: Kansas Pork Association 2601Farm Bureau Road Manhattan, KS 66502 Phone 785-776-0442 Fax 785-776-9897 Web site: www.kspork.org
Stay connected Pig Tales 3
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Guest Column
by Secretary Dale Rodman State of Kansas Agriculture Kansas was founded as an agricultural state. One hundred and fifty one years after statehood, agriculture continues as the largest and most dynamic growth industry in Kansas. Today, the agriculture sector has a window of opportunity to expand — creating jobs, investments and wealth for our state. This was my key message while giving my annual address to the Kansas House and Senate agriculture committees. I told our legislators that the state of Kansas agriculture is strong, with plenty of room to grow. Kansas is a key player in world markets, exporting more than $4.9 billion of agriculture products annually. Trends in world agricultural demand indicate significant opportunity for accelerated growth in international markets for Kansas agriculture. In 2011, the global population passed the 7 billion mark. By 2050, this number will exceed 9 billion people. It is projected that agriculture needs to produce as much food in the next 50 years as has been produced in the last 10,000 years, in order to feed a rapidly growing world. In addition, GDP growth is increasing dramatically in some areas of the world, which will drive demand for higher quality protein. As incomes go up, people move up the protein scale, consuming more chicken, pork and beef. In fact, world meat consumption is predicted to double by 2050. 4 Pig Tales •
As a beef state, these trends will increase market opportunities for Kansas beef producers and provide incentive to grow the Kansas beef industry. Kansas should also take advantage of the growth potential for both pork and poultry industries in order to help meet the meat demand of the world and the Asian market in particular. By building the entire livestock industry, we can better serve our customers and grow the Kansas economy. At the same time, we want to continue to support our grain producers as well. I think Kansas is in a prime position to grow our agriculture sector. We are the right place, with a central location, reasonable humidity and the land available for large scale agriculture. We also have a supportive administration focused on growing agriculture. Finally, we have the right resources in Kansas with good people, quality infrastructure, a premier agriculture university and a focus on agriculture science and technology development. I recognize there are also issues that must be addressed. I’ve spent time over the last year talking to Kansas producers about areas they see as restrictive to growing Kansas agriculture. Overburdensome regulations, restrictive corporate agriculture laws, animal welfare activists, the agricultural labor shortage and the future of the Ogallala aquifer are areas of concern our customers have identified. We are actively working to address these concerns, and are making progress. Kansas has a window of opportunity to double the value of agriculture in our state over the next 10 years. We will not simply sit and watch through the window as this opportunity passes us by. The Kansas Department of Agriculture will embrace this opportunity to grow the largest industry in our state. By acting now, Kansas can ensure that 151 years down the road, agriculture will remain the state’s largest economic driver. Dale Rodman Kansas Secretary of Agriculture
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KPA Hires Communications Assistant Your association is continuing to building programs in 2012. In an effort to maintain consistent producer and consumer outreach, the KPA board approved the creation of a new part time position. In late January, Jess (Leete) Painter was hired as the Communications Assistant for your association. Jess was born and raised in rural Iowa. Her father has worked in various aspects of the industry. Jess grew up riding along with him on hog delivery trips, farm visits, and eventually trade shows and promotions. In high school, she served two years as a County Pork Queen and a Pork Youth Ambassador, as well as exhibiting swine and other livestock through the 4-H program at her county fair. She spent many volunteer hours working in farrowing displays, handing out pork samples, and participating in
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consumer education programs throughout the state. After college, Jess worked as a merchandiser in the grain industry. There, she learned how that side of agriculture influences livestock. Jess loves to advocate for pork and to communicate with consumers about the industry. She is excited to start working with pork producers in Kansas, as well as to strengthen the ties between producers and consumers here and across the nation.
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KPA Partners with the Central Plains Red Cross Blood donors who give blood at six Central Plains Red Cross locations will be receiving a special thanks from Kansas Pork Producers in 2012. KPA has teamed up with the Central Plains Blood Services Region of the American Red Cross as part of its 2012 Be Inspired to Make a Difference campaign. The KPA campaign’s focus is providing support to organizations that are making a difference by working to build stronger communities and a stronger Kansas. KPA kicked off the campaign on January 24-25 in Manhattan and then followed with another drive in Hutchinson on January 30- February 1. “I don’t think we can do enough to thank these great people who donate their blood to help our community have a safe and reliable blood supply,” said Craig Good who was on hand at the first blood drive in Manhattan January, 24 to thank blood donors. Craig and his wife, Amy, own Good Farms in Olsburg. Locations to be visited throughout 2012 will include Manhattan, Hutchinson, Garden City, Emporia, Fort Scott and Salina. Blood donors will be greeted by Kansas pork producers who will be serving free pulled pork sandwiches and giving away pig-shaped stress relievers each day of the drive. A free raffle will also be held for a crock pot cooker. “They are real heroes because they help save so many lives. We’re happy to provide the American Red Cross with healthy food for these donors who are a shining example for all of us,” said Joshua Borhn of M&B Pork of Sedgwick, who was on hand in Hutchinson with his wife,
Amy, to thank blood donors. “We are thankful to have partners like the KPA who want to show their appreciation and provide our donors with something that tastes good and provides the nourishment their bodies need,” said Kristi Ingalls with the Kristi Ingalls with Central Plains Red Cross making sure each a donor receives Central Plains their piggy at check-in at the Manhattan Red Cross. “These Blood Drive. donors help the Red Cross respond to patient emergencies with blood products 24 hours a day; in fact, every two seconds, someone in this country needs blood.” KPA is also working with the National Pork Board’s Speaker Bureau and the Central Plains Red Cross to contact various media outlets to bring new donors to drives by highlighting the drive on local radio, TV and newspapers. Press releases and articles were placed in The Grass
Inspired to give?
Simply call 1-800-RED CROSS (1-800-733-2767) or visit redcrossblood.org to make an appointment or for more
information. All blood types are needed to ensure a reliable supply for patients. A blood donor card or driver’s license, or two other forms of identification are required at check-in. Individuals who are 17 years of age (16 with parental permission in some states), weigh at least 110 pounds and are in generally good health may be eligible to donate blood. High school students and other donors 18 years of age and younger also have to meet certain height and weight requirements.
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Community volunteers along with local firefighters made sure all blood donors left with their own piggy stress relievers at the Hutchinson blood drive.
and Grain, and The Hutchinson News which reached an estimated audience of over 45,000 readers. Radio coverage was also very important to draw in new local donors. Michael Springer, a Sycamore producer, was a guest on KWBW 1450 AM with John Brennen to highlight the event and invite people to the Hutchinson drive. Other radio stations airing announcements of the drive included KMAN of Manhattan and WIBW-AM in Topeka. Thank you’s to your organizations have been overwhelming. One Facebook post reads “Thank you for the GREAT pork sandwich you supplied at the Blood Drive! It was delicious and the little pink pigs were the greatest!- Cindy.” Another thank you from the Central Plains Red Cross reads “I cannot tell you how excited I was to see how well the drive did! There were SO many donors coming in who said that they came b/c they’re associated with KS Pork Association! How AWESOME is that!” Governed by volunteers and supported by giving individuals and communities, the American Red Cross is the single largest supplier of blood products to hospitals throughout the United States. While local hospital needs are always met first, the Red Cross also helps ensure no
Sedgwick producers Josh (right) and Amy (left) Bohrn were on hand to help volunteers, like Jenny (center), serve the pulled pork sandwiches at the Hutchinson blood drive.
Craig Good, Olsburg producer visiting with donors over a pork lunch in Manhattan.
patient goes without blood no matter where or when they need it. In addition to providing nearly half of the nation’s blood supply, the Red Cross provides relief to victims of disaster, trains millions in lifesaving skills, serves as a communication link between U.S. military members and their families, and assists victims of international disasters or conflicts. Pig Tales 7
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KPA Wins Big With Facebook Contest Scores of articles can be found about using Facebook to connect to the general public. New research is finding that this connection goes deeper than just a simple online post. Research from eMarketer found that 53% of Facebook users were more likely to recommend or purchase products they follow on Facebook. In December, your organization used a Facebook contest as a medium to connect with the general public with astounding results. The contest centered around giving away 10 Honey Baked Hams and was implemented with the help of Entercom, a nationwide radio network. Targeted markets included Kansas City and Wichita with touch points onair, online, through an email database and on Facebook. KPA also worked exclusively with blogger Kristen Doyle of DineandDish.net to promote the contest. Kristen choose a mouthwatering dish, Sweet Ale Glazed Ham, from porkbeinspired.com to combine with the contest announcement on her blog. Other bloggers were very excited to see the giveaway and shared the giveaway to their readers also. Those bloggers include, Carolyn Erickson from Wichita on the Cheap, Beau from Somthingedible.com and Annie Shultz from MamaDweeb.com. The results were a 232% increase in Facebook likes and a 30% increase in Kansas Quick Bite subscriptions, your organizations’ eNewsletter for the general public. “These results were even better than we planned. Our goal is keep pork top of mind, and on the grocery list,” stated Tim Stroda, CEO of the Kansas Pork Association. “Statistics, provided by Facebook, show our reach to be somewhere between around 10,000 people per week.” Currently the KPA has over 2,000 Facebook fans. Your organization will continue to explore new ways to reach out online throughout 2012. We hope you join us! 8 Pig Tales •
Why Facebook? 8 675 million users
8 Facebook followers are 53% more likely to recommend or purchase the products they follow. 8 For every one person that “Likes” a brand, an additional 34 of their friends can be reached through exposure to the liker. 8 Average user has 130 friends and Likes two pages a month 8 Average user is connected to 80 community pages, groups, and events 8 60% of US Social Network users were at least somewhat likely to take action when a friend posted something about a product, service, company or brand on a social media site. Only 18% were not at all likely to take action.
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KSU Gears Up for Swine Profitablity Conference. Kansas State University’s Swine Profitability Conference is slated for Tuesday, Feb. 28 at Forum Hall in the K-State Union, with the program starting at 9:30 a.m. The conference, “Staying Competitive in the Swine Industry,” is designed to give producers and allied industry in-depth sessions focusing on production management, marketing, and business decisions related to capital investment and profitability in the swine industry. Gene Nemechek, of Tyson Foods, Springdale, Ark., will give the Jack and Pat Anderson Lecture in Swine Health Management, “Lessons from Large Production Systems that Can Help the Competitiveness of LandBased Producers.” Other topics and speakers include: wWhat Have I Done to Make My Land-Based System Successful? – Kent Condray, Clifton.; wShort- and Long-Term Price Outlook: How Will Consumer Preferences on the Welfare Front Impact Your Operation? – Glynn Tonsor, K-State Research and Extension agricultural economist and wHow to Keep Your Swine Operation Off YouTube –
Cindy Cunningham, National Pork Board. Lunch is included for all registered participants. Registration information is available on the web at http://www.asi.ksu.edu/swine or by contacting Lois Schreiner at lschrein@ksu.edu or Jim Nelssen at 785532-1251. The conference is sponsored by K-State’s Department of Animal Sciences and Industry, K-State Research and Extension, the Kansas Pork Association, and the National Pork Board.
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Reward In response to a member request, the Kansas Pork Association Executive Board has initiated a reward program. The Board hopes this program can serve as a deterrent to crimes being committed on member’s operations. A maximum of a $2,500 reward will be offered to individuals who provide information that leads to the arrest and conviction of persons stealing, killing or seriously injuring swine. The Association also offers a reward to individuals who provide information that leads to the arrest and conviction of persons vandalizing pork production facilities. The reward also may apply to informants who assist in the arrest and conviction of persons stealing livestock equipment or pharmaceuticals. If you would like to know more about the program, please give the KPA office a call at 785-776-0442.
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Working Relationships Expand Family Op Story and photos by Sara Schwertner
This is one in a series of stories about Kansas pork producers targeted toward general consumers. The stories will be utilized in multiple communication pieces including Operation Main Street talks, Facebook, and our website.
Have you ever wondered how you are connected to the people in your network? Do you establish working relationships through social media by using Facebook, Twitter or YouTube? Many producers in the pork industry work with their neighbors one-on-one to grow and produce the best product for food purchasers worldwide. Tom Frederick, owner and operator of Prairie View Farms LLC,
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has established many business and personal relationships since he began his operation in 2004. Frederick is a contract grower for Seaboard Foods. Frederick began his career in the pork industry when he finished college. He grew up on a farm in northern Illinois raising dairy cows, and gained experience working with other large pork companies. He moved to Kansas to start a contracting business. “Working with Seaboard has given me the opportunity to run my operation from an everyday standpoint but with freedom from risk,” said Frederick. “Having this well established business relationship with Seaboard reduces my level of
financial risk associated with commodity and feed prices, veterinarian visits and medications, and shipping and transportation costs.” Frederick has a lot of support provided by Seaboard Foods. It is both Frederick’s and Seaboard’s top priority to meet standards so the end product supplied to the food purchaser is both delicious and easy to prepare. Seaboard meets those standards by providing a veterinarian and a production individual, both part of Seaboard’s trained staff. These individuals make weekly and biweekly routine rounds to Prairie View Farms. They also assist Frederick if there is trouble with the health of the
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peration pigs. “Just like growing row crops, with hogs you can see them grow and become a food source for people,” said Frederick. “Although these are Seaboard pigs, I care for and raise them just like they are like my own.” Frederick strives to protect and take care of his assets. His buildings and facilities are also components in keeping Seaboard pigs safe and healthy. Having a modern production facility such as Praire View Farms, allows Frederick to finish over 60,000 hogs per year. From those, 40,000 are wean to finish. Frederick also works with the surrounding land owners through Prairie View Farm’s lagoon system. Water from Frederick’s lagoons is used on the surrounding land by center pivots to irrigate row crops. The farmers get fertilizer value from the water at no cost which allows Prairie View Farms to keep the lagoon levels at appropriate levels without having to buy additional land. Frederick is also on the Executive board at the Kansas Pork Association. Being a member of the Kansas Pork Association (KPA) and serving time on the Executive Board of Directors has given Frederick the chance to establish relationships with other pork producers in the state. Frederick says that staying involved with issues in the pork industry and focusing on issues at the state and national levels is another perk to being involved in the KPA.
“Helping the food purchasers become aware of ways to prepare pork, reaching new food purchasers by social media, and increasing communication by telling our story are just a few ways to create relationships with others,” said Frederick. “And this can all be done through the KPA.” Frederick and his wife Susan, live in Hugoton, with their two sons, Nicholas and Thomas. Frederick is working to help his family build a relationship within the pork industry as well. He continues to improve his business so it can be passed on to the next generation. “My boys are now at the age where they can help in the barns,”
said Frederick. “And they really enjoy being a part of this operation at any level possible.” The pork industry has many ways of establishing relationships. Leaders in the industry keep contacts within the pork industry from producer to producer or neighbor to producer, using aides such as social media. Frederick has proven working relationships are very important in the operation of a successful contract feeder farm. Bottom Left: The Frederick FamilyTom, Sue, Nic and Thomas. Top right: Tom stands by his feed bins located near his barns. Pig Tales 11
We Care The National Pork Producers Council (NPPC) conducts public policy outreach on behalf of its 44 affiliated state association members enhancing opportunities for the success of U.S. pork producers and other industry stakeholders by establishing the U.S. pork industry as a consistent and responsible supplier of high quality pork to the domestic and world market. The NPPC is primarily funded through the Strategic Investment Program, a voluntary producer investment of $.10 per $100 of value that funds state and national public policy and regulatory programs on behalf of the U.S. pork producers.
Bolster Confidence In Futures Market, Urges NPPC
Pointing out that pork producers depend on risk-management tools, including futures contracts, to deal with the volatility in feed grain and hog prices, the National Pork Producers Council today urged Congress to bolster confidence in the futures market in the wake of the MF Global bankruptcy. In written testimony submitted for the record to the Senate and House agriculture committees and to the House Financial Services Committee, NPPC said most producers were unaware of their connection to MF Global and were stunned to learn in early November, when the clearing broker filed for bankruptcy, that their futures accounts were frozen and funds were “missing.” (As much as $1.2 billion of customer funds may have been comingled with MF Global money and used to buy risky European debt.) Pork producers who produce at least 20 percent of U.S. hogs had funds with MF Global. Most, if not all, of them, however, did not deposit their funds directly with the clearing broker. They opened futures trading accounts with an “introducing” broker, which put the funds into MF Global. NPPC raised in its testimony a number of questions about the MF Global situation: •Are there mechanisms that can be put in place to prevent another MF Global? •Will customers be given priority in the bankruptcy proceedings to recover funds? •Will producers whose funds were with MF Global be made whole? •How will the transfer of funds from MF Global to new accounts with other clearing brokers be treated by 12 Pig Tales •
the Internal Revenue Service? •Will actions be taken to simplify and expedite claims to recoup funds? The organization also offered a number of possible ways to prevent customer futures accounts from being compromised, including: •Impose stiffer criminal and/or civil penalties for misuse of customer accounts. •Require brokers to obtain permission before using customers’ funds for purposes other than customer transactions. •Extend to commodities exchange customers insurance similar to that provided to securities investors through the Securities Investors Protection Corporation. •Require other financial tests and additional audits of brokers and dealers by governmental and non-governmental entities.
Coalition Urges Japan’s Inclusion In TPP Talks
A coalition of food and agricultural organizations urged the Obama administration to work with Japan to smooth the way for that country’s participation in the Trans-Pacific Partnership (TPP), a multilateral trade agreement. Japan recently announced its intention to join the TPP negotiations, which currently include Australia, Brunei, Chile, Malaysia, New Zealand, Peru, Singapore, the United States and Vietnam. In a letter sent to U.S. Trade Representative Ron Kirk, the coalition said including Japan in the trade talks would generate enormous interest and support in U.S. agriculture. “It would also spur even broader interest among other Asia-Pacific countries, which could lead to the type of Asia-Pacific regional arrangement envisioned by the administration when you embarked on these talks last year,” said the coalition. Japan’s economy is second only to China’s in the region, and it is the fourth largest agricultural export market for the United States despite the fact that it maintains substantial import barriers. Even with the barriers, U.S. exports to Japan in 2010 were nearly $12 billion. The coalition warned that Japan likely would enter free trade talks with the European Union in 2012 and with other countries if its TPP bid is rejected. “The opportunity to include Japan in the TPP negotiations must be seized,” said the coalition. “It is an opportunity that may not present itself again.”
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KPA Offers First Online Coupon On December 17th, KPA released it’s first online $2 off coupon using the Kansas Quick Bite eNewletter subscriber list. The $2 off coupon was only good for pork loin from January 16 through January 31 and included 3 recipes to try. Interest in the coupon was almost immediate and was picked up by two major coupon bloggers in Kansas, dealdetectingdeva.com and wichitaonthecheap.com. Twenty-three percent of newsletter subscribers printed the coupon successfully. KPA will be tracking the coupon usage rate. Other notable facts about the offer is that it increased traffic to the kspork.org website over 400%. Last May, your association launched the Kansas Quick Bite eNewsletter to link a unique group of pork lovers in Kansas to seasonal pork recipes, cooking tips and special offers. The eNews has since been promoted and has grown to close to 1,700 Kansas residents. By using tracking within the Kansas Quick Bite email software we know 30-40% of subscribers open the email each month and interact with the content by clicking on recipe links, cooking tips and offers. This percentage is very high for any eNewsletter.
Have you signed up for the Kansas Quick Bite? If not visit www.kspork.org/Consumers/inpsire-me.shtm to start receiving your special offers!
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PQA PLUS SITE STATUS REBATE PROGRAM The Kansas Pork Association and the National Pork Board are encouraging all producers to become PQA Plus certified and achieve PQA Plus Site Status. The purpose of this program is to encourage producers to be proactive in providing the best possible care for their animals and show commitment to the ethical principles of pork production as outlined in the We Care responsible pork initiative. Having a PQA Plus advisor review your operation can both improve the well-being and productivity of animals in your care by noting changes or additions that may not otherwise be noticed. The Kansas Pork Association is offering a $100 rebate to Kansas Pork Producers completing a PQA Plus Site Assesment. The funding is available on a first-come-first-serve basis. The following requirements and stipulations apply: • Producer must have all site status paperwork completed. • Rebate amount may not equal more than the total assessment cost. • Rebates available on a first-come, first-served basis only as funds are available. Please do not delay! Please contact Tim Stroda at kpa@kspork.org or (785) 776-0442 with questions or to see if funds are still available.
Please work with your PQA Plus advisor to complete the form below. Then, detach and mail to the address on the form.
Name of producer: ___________________________________________ Farm name: ________________________________________________ Organization (if contract grower): ________________________________ Mailing Address: _____________________________________________ ___________________________________________________________ ___________________________________________________________ Premise ID# or PQA Plus number ________________________________ Phone: _____________________________________________________ E-mail:______________________________________________________
Please return form and a copy of PQA Plus site assesment certificate to: Kansas Pork Assocition PQA Plus Rebate Program 2601 Farm Bureau Road Manhattan, KS 66502
FOR ADVISOR USE ONLY Date of assessment: ____/____/______ Total assessment cost: $__________ PQA Plus Advisor (Print) ______________________________ (signature) _____________________ PQA Plus Advisor phone: ____________________ 14 Pig Tales •
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Warm Pork and Spinach Salad Times:
Prep time: 10 minutes Cook Time: 5 minutes
Ingredients 1 pound Pork Loin, boneless, cut into thin strips 1 pound fresh spinach 3 cups watercress sprigs 1 cups celery, thinly sliced 1 cup green grapes, seedless 1/2 cup green onion, thinly sliced 1 8-oz can sliced water chestnuts, drained 1 large Golden Delicious apple, cored and chopped 1 cup Italian dressing 2 tablespoons dry white wine 2 tablespoons Dijon-style mustard 3 tablespoons brown sugar 2 tablespoons sesame seed, toasted
Cooking Directions
In small saucepan, combine Italian dressing, wine, mustard, and brown sugar; heat just until sugar dissolves, stirring constantly; set aside. Spray nonstick skillet with vegetable spray; stirfry pork strips until cooked through, about 3-4 minutes. In large serving bowl toss together pork, spinach, watercress, celery, grapes, green onion, water chestnuts and apple. Pour half of reserved dressing over salad; toss, garnish with sesame seed. Serve with remaining dressing and warm dinner rolls. Serves 4. Wine suggestion: Serve with a chilled Riesling.
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Support the Association by becoming a member or advertising in Pig Tales!
Become a member today! Visit our Web site, www.kpa.org or call the KPA office at (785) 776-0442 to get a membership or Industry Partner form. For advertising rates, sizes and deadlines, please contact the KPA office at (785) 776-0442 or E-mail kpa@kspork.org. 16 Pig Tales •
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