October 2006

Direct Line Keeping Our Members Informed

kpa@kspork.org • www.kspork.org

Volume XXVI

2601 Farm Bureau Road • Manhattan, KS 66502 • (785) 776-0443

Bottenberg & Associates Elanco Animal Health Frontier Farm Credit Katolight Corporation Motomco Ltd National Pork Board National Pork Producers Council Hole Sponsors: Bank of Palmer Bluestem Electric Coop Citizen’s National Bank Clay Center Locker Crome Truck Line, Inc. Farm Bureau Financial Services - Brice Leonard, Agent Farm Management Services Inc. - Concordia Farmway Coop of Beloit First National Bank of Washington Golf USA Hoover’s Inc. Hubbard Feeds J-Six Farms, LP Kastl-Powell Agency, Inc. Keesecker Agri Business Key Feeds Midwest Livestock Systems, Inc. Midwest Products, LLC Land O’Lakes Oregon Trail Equipment Southeast Nebraska Cooperative Co. Suther Feeds The Mansfield Agency (Division of Blue Valley Insurance Agencies, Inc.) United Bank and Trust United Farmers Coop Zeitlow Distributing Company Zoltenko Farms Inc.

Pork Chop Open Brabec, Brabec, Chapin and Monty win 2006 pork chop open golf tournament The annual Pork Chop Open was held Thursday, September 28, at Cedar Hills Golf Course in Washington.

Twenty-eight participated in the 18-hole, 4-man scramble at this year’s event.

Jeff Brabec, Jim Brabec, Mark Chapin and Paul Monty came in first place with a score of 59.

Rolling Hills Pork golfers, Andy Goeckel, Todd Bruna, Dana Cercle and Karl Tiemeyer came in second with a score of 62.

FIRST FLIGHT 1st - Brabec, Brabec, Chapin, Monty - 59.

2nd - Goeckel, Bruna, Cercle, Tiemeyer (Rolling Hills Pork) - 62.

3rd - McGatlin, Beikman, Keir, Hinkle (Bruna Implement) - 63.

4th - Ohlde, Henderson, Henderson, Knedlik (Bluestem Electric Coop, Inc.) - 64.

(Right) Participants enjoyed a lunch while waiting for the placings and prizes.

Jeff Brabec, Jim Brabec and Paul Monty look on as Mark Chapin completes a putt.

GOLF TOURNAMENT

THANK YOU SPONSORS

October 2006

SECOND FLIGHT 1st - Allen, Allen, Allen, Hiltgen (Kansas Select Pork) - 66.

2nd - Sherlock, Dragastin, Imhoff, Dragastin, Stover (Ag Management Services) - 67.

3rd - Scheele, Drey, Kyner, Kongs (Oregon Trial Equipment) - 74.

FLAG PRIZES Shortest Drive - Dana Cecrle Closest to pin in 2 - Jim Brabec - 24 in.

Longst Par Putt - Gene Henderson - 195 in.

Closest to stake - Andy Goeckel - 110 in.

Closest to pin, Hole 5 - Jim Brabec - 88 in.

Longest putt made - Karl Tiemeyer 38 ft. 1 in.

Longest drive in fairway - Tyler Henderson

“

FUN

AT FLINT OAK”

2006

“Fun at Flint Oak” held in southeast Kansas The Kansas Pork Association hosted “Fun at Flint Oak” September 12-13 at the Flint Oak Lodge, in Fall River.

The event included an update on changes in the domestic/ stockwatering permit process overseen by the Kansas Department of Agriculture’s Division of Water Resources.

Between working sessions, there was also a little fun - a sporting clay tournament and fishing tournament.

SPORTING CLAY TOURNAMENT RESULTS 1st place - Marinus LeRoux of Washington 2nd place - Josef LeRoux of Washington 3rd place - Jim Hicks of Leoti FISHING CONTEST RESULTS 1st place - Alan Haverkamp of Bern 2nd place - Pete Sherlock of Washington Jim Lummus, National Pork Board staff, gave an introduction of the Pork Production Safety System, which included both the manager and production educational cd series. If anyone is interested in receiving materials or resources handed out from the meetings, please contact the KPA office.

(Above) Jim Hicks of Leoti enjoys the challenge of the worldclass sporting clay course at Flint Oak, placing third in the competition.

(Right) Alan Haverkamp of Bern tries his luck in the fishing tournament, where he placed first. (Below) Lane Letourneau, Division of Water Resources at the Kansas Department of Agriculture, gave an update on changes in the domestic/stockwatering permit process.

Thank You Sponsors

Elanco Animal Health National Pork Board National Pork Producers Council Katolight Corporation Motomco Ltd Frontier Farm Credit Bottenberg & Associates National Pork Producers (Pork Act) Delegates Selected for 2007 The election of pork producer delegate candidates for the 2007 National Pork Producers (Pork Act) Delegate Body was held Wednesday, September 13, 2006, in Fall River, Kan. Any producer, who is a resident of the state and had paid all assessments due was considered as a delegate candidate and/or participated in the election. The results were as follows: Chris Cox of Long Island, Alan Haverkamp of Bern, Ron Suther of Blaine, Steve Eichman of Westmoreland, Kelly Wondra of Ellinwood - alternate, Joyce Bracken of Fredonia - alternate.

Pork is Leaner than ever and we need your help to spread the word The USDA announced new nutrient data on nine cuts of fresh pork this past summer indicating pork is leaner than ever before. With pork in this position, the Kansas Pork Association is asking for your help in spreading the word across Kansas grocery stores. We have “point of sale” materials available FREE OF CHARGE that promote pork as a lean alternative to chicken. This “nutrition kit” includes magnetic signs, meatcase cards and educational/recipe brochures to promote pork’s slimmer nutritional profile.

The BBQ kit we previously promoted is currently unavailable.

We will ship all materials to you FREE OF CHARGE,. We need your help getting them utilized in grocery stores around Kansas. We want to act fast and have a great representation for OCTOBER PORK MONTH! Another idea would be to include your kids. If any of them are in 4-H, this would make a great activity for their record book!

E-mail kpa@kspork.org or call the office, 785-776-0442, with the following information: name, address, phone #, E-mail, # of kits needed, name of grocery store and town of where you’re placing the kits.

Take a picture talking to the meat manager, putting materials up in the grocery store, standing outside the grocery store, etc. and send it to the KPA Office.

Once we receive your photos, we’ll send you a Pork logo, Koozie King Cooler as your gift for helping us spread the great word about pork.Limit to one cooler per participant.

Nutrition Kit Contents: 1-package small signs 3-Meat Case Signs 1-Large Horizontal Magnetic sign 12-Index Card size Lean Pork Information cards 2-Packages of Recipe brochures 1-Recipe Holder 1-Long Magnetic Sign

National and Target Market Advertising The Other White Meat’s brand advertising campaign is active again in September and October. Nationally, consumers can see television advertising in prime time programming on The Food Network, SoapNet and The Lifetime Movie Network.

In addition to national cable television, consumers in target markets can also see and hear about how The Other White Meat livens up dinner on network television between four and ten pm, drive-time radio and on billboards in high traffic locations.

Cinema Advertising The Other White Meat hit the big screen in September. Television advertising appeared in over 1,600 movie theaters across the target markets of Atlanta, Dallas, Philadelphia and Sacramento. Theater groups carrying The Other White Meat advertising prior to shows and on their lobby screens include AMC, Cinemark, United Artists, Regal, Georgia Theaters, Signature and Edwards. Nielsen estimates show over 5,618,000 consumers attended shows with The Other White Meat advertising, with over 3,089,000 consumers were seated when the spots ran.

More Non-Traditional Advertising Consumes shopping Albertsons, Wall*Mart, King Soopers, Sam’s Club, Rite Aid and Kmart in Denver may have seen The Other White Meat advertising in a new place last month. Peel off labels, encouraging consumers to make meals more exciting with pork, were placed on 740,000 plastic gallons of milk throughout the target market. The labels included an easy to prepare pork recipe on the back.

Showing up in untraditional places, like on a shopping list staple that will end up in the refrigerator, helps reinforce brand personality as well as interact with a consumer in their home.

Pork and beer to have a great fall marriage We would like to have a great representation for October Pork Month, but also would like to continue the promotion through December.

Pork and Boston Beer, (Sam Adams) will be bringing an exciting Octoberfest ($2.00 off fresh pork promotion) to over 1600 stores during the 2 month period of Sept 3-thru Oct 31st. The Supervalu owned groups of Albertson’s, Shaws, Acme, and Jewel of Chicago will all be participating.

8:00 a.m. - 5:00 p.m.

Technology Trade Show

SWINE INDUSTRY Thursday, November 16, KSU Alumni Center — Manhattan, Kan. DAY

MORNING PROGRAM

Masters of Ceremonies

Janice Swanson,

Interim Department Head,

Animal Sciences and Industry 9:45 a.m.

Welcome

Ralph Richardson

Dean of Veterinary Medicine 10:00 a.m.

Update on Current K-State

Swine Research to Help

Improve Net Return of a

Swine Business

K-State Swine Team will

discuss practical application

of the latest production

research and present

breakthroughs in some novel

areas.

11:00 a.m.

Porcine Circovirus Associated

Disease (PMWS): What Is It and

Why Is It So Devastating?

Dr. Lisa Tokach and

Dr. Steve Henry,

Abilene Animal Hospital

1:45 p.m.

How to Deal with PCV If

You Have It and How

To Avoid It If You Don’t

Dr. Lisa Tokach and

Dr. Steve Henry,

Abilene Animal Hospital

12:00 noon

LUNCH - With Trade Show

2:45 p.m.

50 Years of Kansas Pork

Leadership

Tim Stroda,

Kansas Pork Association

AFTERNOON PROGRAM

Master of Ceremonies

Pat Murphy

Interim Assistant Director

Extension Ag and Natural

Resources 1:20 p.m.

Critical Issues in the Industry

Lynn Harrison

National Pork Board

Thursday, November 16, 2006 3-5 p.m. (following K-State Swine Industry Day)

Celebrate

50Reception

All past-presidents will be recognized. Spread the word.

Direct Line Keeping Our Members Informed

3:00 - 5:00 p.m.

Celebrate 50 Reception

Honoring the 50th

anniversary of the Kansas Pork

Association. Many of the past

Kansas pork leaders will be in

attendance at this event.