Pig Tales Issue 5 2016

P

IG TALES Issue 5 2016

The Official Publication of the Kansas Pork Industry

• Pork Chop Open results • Celebrating 60 years • And More!

Pork Chop Open

A special thank you to our 2016 sponsors!

Hole-In-One Sponsor Prize Sponsor Food Sponsor Longest Putt Sponsor

Beverage Cart Sponsor

Closest to the PinSponsor

Longest Drive Sponsor

Event Sponsors

Hole Sponsors

Key Feeds • Midwest Livestock Systems • PIC Kansas Soybean Commission • Carthage Veterinary Service Carthage System- Swine Management

contents Pig Tales • Issue 5 • 2016

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Social media strategy KPA uses Facebook Live to reach consumers

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KPA Celebrates 60 Years A look at KPA’s legislative work

10 KPA attends state fair Model pig barn, live video among fair activities

11 Pork Chop Open results Event moved to Garden City for 2016

11 Ag Growth Summit KPA staff attends conference hosted by KDA

13 Thank You’s Youth and community organizations thank KPA for sponsorships

in every issue 4 President’s Message 12 Industry News 14 Recipe

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15 PQA Plus

on the cover: A look at KPA events over the last 60 years.

Kansas Pork Association 2601 Farm Bureau Road Manhattan, KS 66502 Phone: 785-776-0442 Fax: 785-776-9897 www.kspork.org kpa@kspork.org

President-CEO Tim Stroda tims@kspork.org Director of Consumer Outreach Jodi Oleen jodio@kspork.org Director of Communications Kim Hanke kimh@kspork.org

2016 KPA Board of Directors Chairman: Jim Crane - Guymon Mark Crane - Chapman Jeff Dohrman- Bushton Daniel Gerety - Seneca Jason Hall- Elkhart Scott Pfortmiller - St. John Art Sauder- Great Bend Chuck Springer- Independence Jim Nelssen - Kansas State University

Pig Tales is the official publication of the Kansas Pork Association. The publisher cannot guarantee the correctness of all information or absence of errors and omissions, nor be liable for content of advertisements. We reserve the right to edit or refuse all materials. KPA does not guarantee or endorse the performance of any products or services advertised within the publication. All Pig Tales inquiries should be directed to the Kansas Pork Association, 2601 Farm Bureau Road, Manhattan, KS 66502; www.kspork.org.

President’s Message Tim Stroda, President-CEO

Beginning on page 6 of this issue of Pig Tales are a few highlights of past KPA legislative events. It seemed fitting to showcase the KPA’s work in this area as the 2016 general election is approaching. While I can only imagine what some of our past leaders would think about the upcoming presidential election, I am very sure they would remind us that voting is both a right and a responsibility as a U.S. citizen.

According to an article by the Kansas Leadership Center, the number of Kansans not voting would fill Kauffman Stadium over 18 times. That’s approximately 700,000 ballots not being cast. Imagine what those votes could do, on both the local and national levels.

We all must take an active role in selecting our leaders. So before you hit the polls on November 8, here are some tips to help you make your decision.

• Evaluate the issues. Know which ones are the most important you.

• Decide what you are looking for in a candidate. Candidates can be judged in two ways: the positions they take on issues and the leadership qualities and experience they would bring to office. Both are important.

• Be informed. Become familiar with your candidates’ stance on issues. Even if you think you have made a decision, continue to pay attention throughout the entire election.

• Get personally acquainted. As a business person, you should become personally acquainted with your local, state and federal elected officials. Take a sincere interest in them and get to know their political philosophies.

Following the election, there are going to be many new faces in the Kansas Legislature. The KPA will be working to provide information about our industry. However, no staff person can take the place of the real thing. Please take every opportunity to help your legislator understand the importance of your business to the community. If we can help, please let us know.

Election Day November 8 • Polls are open from 7 am to 7 pm Visit www.voteks.org to find polling locations.

Not sure what will be on your ballot?

Find sample ballots online: Vote411.org Ballotpedia.org

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Social media strategy includes live video The Kansas Pork Association’s social media audience continues to grow, part in thanks to the organization’s leverage of Facebook Live.

“Live is like having a TV camera in your pocket,” said Facebook CEO Mark Zuckerberg. “This is a big shift in how we communicate, and it’s going to create new opportunities for people to come together.”

KPA’s weekly live videos feature the staff preparing easy pork recipes, meant to appeal to busy families looking for quick dinner options. KPA has also utilized Facebook Live at consumer events and on the farm.

“On average, Facebook generates over 8 billion videos views per day, that’s double the amount that they were watching in early 2015,” said KPA Director of Consumer Outreach Jodi Oleen. “It’s great to see Kansas Pork and our stakeholders acknowledging the influence that our social presence can have on food purchasing decisions.”

According to a study by Social Bakers, the average video post generates 135% greater organic reach, when compared to photo posts.

“Some of our most viewed and shared content features seasonal recipe videos and live footage of pigs and farmers interacting,” Oleen said.

Continuing the use of Facebook Live for not only recipes, but visits to the farm, will help create a connection between consumers and farmers.

“Videos that are minimally edited, or unedited, are a great way for Kansas Pork to connect in a more authentic way and truly open up the barn doors to audiences hungry for more information on food and farming,” Oleen said.

KPA also uses recorded footage to create “rapid recipe” videos, which are short clips giving the consumer a quick how-to of a recipe. The videos generally last less than a minute.

An Italian sausage with pasta and herbs rapid recipe video reached over 21,000 people and has had over 9,550 views in just two months.

KPA staff was invited to speak on a teleconference about how to shoot video on a budget by Monsanto.

The teleconference is a part of their Rooted In Conversation continuing education for farmers from around the nation. During the call, KPA helped farmers and ranchers in how to shoot, light and edit video to share the story of their farm.

To view KPA’s Facebook videos, visit www.facebook.com/KansasPork/videos to view the videos.

Briefs • The 2016 AgChat Cultivate & Connect global conference will be held December 8-9 in Kansas City. Attendees will have the opportunity to learn from the best of the best in social media, agriculture advocacy and interpersonal skills. For more information, or to register, visit www.agchat.org.

• Robert Cordel, a longtime pork producer and KPA member from Cawker City, passed away on August 13 due to injuries suffered from a motorcycle accident. The KPA extends our deepest sympathies to Robert’s family.

• The 2017 Women Managing the Farm conference will be held Feb. 9-10 at the Hilton Garden Inn, Manhattan. Over the two days of the conference, presentations regarding business planning, health, managing employees and more will be interspersed with opportunities for networking and learning from others attending the conference. The theme will be “Her AgriCULTURE Story- Change, Adapt, Grow.”

• The KPA staff attended Oktoberfest at the National Pork Board in Des Moines. The annual meeting brings together state staff and executives.

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1978 Producers met with Congresswoman Martha Keys in Topeka and discussed issues facing pork producers.

1977 Governor Robert Bennett attended the third annual Governorâ&#x20AC;&#x2122;s Farm and Ranch Field Day. Bennett made stops in Ottawa, McPherson and Philips counties. Also on the tour were Secretary of Agriculture Bill Duitsman and Senator John Crofoot.

1980 Governor John Carlin signed the October porkfest proclamation at Gage Park in Topeka.

L-R: Richard Featherston, Amos Blecha, Don Sailors and Fred Germann

Delegates of the KPPC traveled to Washington, D.C. to visit with legislators regarding issues facing the pork industry: food safety, research funding, imports/exports and animal welfare.

1983 6

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Governor John Carlin signed the Kansas Agriculture Day Proclamation in Topeka.

KPA served pork loin samples and handed out recipes and nutrition information. National Ag Day was first observed in 1973 and has become an annual celebration.

1986

1991 1988 Governor Mike Hayden at Porkfest, held in conjunction with October Pork Month and the Governorâ&#x20AC;&#x2122;s Pork Proclamation.

Governor Joan Finney reads the October Pork Month proclamation that she presented to Sharon Schwartz, KPPC President.

The ceremony was attended by pork producers, allied industry supporters and media representatives. The event allowed producers an opportunity to meet the Governor and discuss issues important to the industry.

L-R: Wayne Walter, Myron Holder, Representative Slattery, Leo Schwartz, Sharon Schwartz, Tim Rose, Vic Krainbill.

Kansas Delegates attended the NPPC Legislative seminar in Washington, D.C. and met with Representative Jim Slattery.

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2007 The feral swine control program has been strongly supported by KPA. In 2007, Kansas media were invited to get a first-hand look at the program to help bring awareness and information to a larger audience. The Kansas Animal Health Department and Kansas Wildlife Services of the USDA’s Animal and Plant Health Inspection Service conducted aerial sampling of the state’s feral swine population for disease surveillance. The KPA lobbied for increased state funds for the control program.

2009 2015 The KPA sponsored the “Pork is Safe” event outside the Capitol in response to negative press due to the H1N1 virus. Attendees heard from Governor Mark Parkinson (above), and were served pork sandwiches by Kansas pork producers.

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KPA Board Member Jeff Dohrman discusses modern pig farming with legislators at KPA’s annual legislative reception in Topeka.

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PIG TALES • 9

KPA participates in Kansas State Fair The Kansas Pork Association staff set up a model pig barn as part of a display in the Livestock Birthing Center at the Kansas State Fair, and interacted with fans on Facebook and Instagram with live streaming videos and posts. A Snapchat filter was also created to encourage visitors to the Birthing Center to “snap” photos using the filter.

The live streaming Facebook video has been viewed over 11,000 times, and the Snapchat filter has been viewed 12,596 times and used 396 times. The Snapchat filter was a joint effort between KPA and the Kansas Veterinary Medical Association (KVMA).

KPA also did a “pork crawl” on Instagram highlighting a variety of pork dishes being sold at the fair, including bacon-wrapped pork chops, bacon-wrapped deep fried pickles, and maple bacon funnel cakes.

At the Birthing Center, two sows were housed in farrowing stalls and gave birth to healthy litters, giving fairgoers the opportunity to see piglets and the farrowing process.

The Birthing Center was a joint venture between KVMA and the Kansas State University College of Veterinary Medicine. It was staffed by vet students and supervised KSU veterinarians and the KVMA.

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The Livestock Birthing Center at the Kansas State Fair housed two sows that gave birth to healthy litters, giving fairgoers the opportunity to see piglets and the farrowing process. KPA set up a model pig barn, giving visitors the opportunity to see inside modern pig barns. KPA also utilized Facebook, Instagram and Snapchat to share live videos and photos. The Birthing Center was a joint venture between the Kansas Veterinary Medical Association and the KSU College of Veterinary Medicine.

Pork Chop Open held in Garden City 2016 Results The Golf Club at Southwind was the venue for this year’s Pork Chop Open. The annual golf tournament brought together producers and industry partners for an 18-hole scramble. After the tournament, participants enjoyed ribs and sides. For a list of sponsors, see page 2.

Flight One 1st: Mike Stene, Glen Rose, R. Moreno, M. Newkirk 2nd: Jim Crane, N. Crane, K. Henry, D. Watkins 3rd: A. Gutierrez, Jason Hall, S. Livengood, A. Fiss

Flight Two 1st: Scott Murrison, Chance Morrow, Darren George, BJ Hope 2nd: S. Prewitt, R. Freely, J. Thomlinson, S. Cauble 3rd: Jack Kirchoff, Ryan Kirchoff, Tyson Eslinger, Christy Springer Longest Putt: Jim Crane Closest to the Pin: Roman Moreno Longest Drive: Ryan Kirchoff

KPA staff attends Ag Growth Summit KPA staff was in attendance at the Kansas Governor’s Summit on Agricultural Growth in August. Nearly 400 leaders representing a variety of agricultural interests across the state of Kansas came together for the conference, which was held in Manhattan.

Participants spent most of the morning in a series of interactive workshops identifying the challenges and opportunities within individual sectors from traditional agriculture areas like pork, beef and wheat to less well-known sectors like cotton, specialty livestock and unmanned aerial systems. These workshops generated numerous action items which will be used to develop strategic plans for growth within the agriculture industry in Kansas, including efforts to create more value-added opportunities within Kansas, to increase consumer confidence in agriculture, and to collaborate with economic development movements to spread the word that Kansas is open for business.

A panel discussion during lunch brought attention to the importance of talent and workforce in agriculture, which was also a topic in the afternoon workshops, along with several other issues affecting all sectors across the industry. The Summit was coordinated by the Kansas Department of Agriculture.

PIG TALES • 11

industry news NPB Delivers on Strategy of Responsible Antibiotic Use U.S. pig farmers have committed more than $6 million in antibiotic research since 2000 The National Pork Board is leading the conversation to combat antibiotic-resistant bacteria and preserve the responsible on-farm use of antibiotics in pork production. The Pork Checkoff, funded directly by America’s 60,000 pig farmers, defined its three-point antibiotic stewardship plan in mid-2015 and has delivered on its pledge of promoting research, pig farmer education and consumer and influencer outreach during 2016.

“Real, substantive change is underway on pig farms across America with the farmers themselves shaping the discussion around responsible antibiotic use,” said Jan Archer, National Pork Board president and a pig farmer from North Carolina. “We were the first food-animal industry to announce our stewardship plan, which underscores that antibiotics are essential tools for veterinarians and farmers to raise healthy livestock and to produce safe food.”

Archer added that today’s pig farmers stand ready to implement the new, more stringent U.S. Food and Drug Administration (FDA) rules when they take effect on Jan. 1, 2017. These rules - FDA Guidelines 209 and 213 and the Veterinary Feed Directive Rule - end the use of medically important antibiotics for growth promotion and bring the use of medically important antimicrobial medicines under the direct supervision of veterinarians and dictate that they be used only when necessary to ensure animal health.

“We have been listening closely to the many audiences touched by food production,” said Archer.

“From retail grocery chains to the foodservice industry, and from consumers to those influencers who define food production policy, we completely understand the important role pig farmers play in delivering safe food. We are committed to defining the ideal balance of the right medicine, in the right dose, at the right time for our pigs.”

Toward that end, in 2016 the U.S. pork industry has: • Collaborated with federal agencies such as the U.S. Department of Agriculture, FDA, the Centers for Disease Control and Prevention and veterinary and farmer organizations to look for ways to continuously improve responsible antibiotic use.

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• Introduced the Don’t Wait... Be Ready! pig farmer awareness and education campaign.

• Invested $750,000 in five research areas that include defining alternative antibiotic technologies, studying the environmental fate of antibiotics and better understanding the impact of antibiotic-resistant bacteria.

• Named a third-party panel of non-farm experts to provide objective, independent counsel on the National Pork Board’s current and future research, education and communication priorities.

• Hosted several events and presentations with key influencers and the media to shape discussion around antibiotic use in both livestock and human health.

“America’s pig farmers embrace the new FDA rules which truly change the long-standing practices of our industry,” said Bill Even, National Pork Board chief executive officer. “Pig farmers are committed to a process of continuous improvement in a number of areas, especially regarding responsible antibiotic use.

One key element of that commitment is strengthening the relationships farmers have with their veterinarians.”

Thank You Thank you for helping with Ag Day. We learned a lot about agriculture in Kansas. We all liked the pigs and the stickers.

- Tescott 5th graders

Thank you for sponsoring the 2016 Kansas 4-H Livestock Sweepstakes. Your donation allows us to host a high quality youth livestock event that has both educational and competitive components. We sincerely appreciate everything you do to support the youth livestock program in Kansas.

-Lexie Hayes, KSU Youth Livestock Coordinator Thank you for your donation to The Pottawatomie County FCE for our “Welcome Bags” for the Kansas State FCE Convention.

-Dorothy McNinch, Pottawatomie County FCE Council

Thank you for providing material and handouts for the Kansas Commodity table at the Wamego150 Farm, Family & Faith celebration in August. We had wonderful weather and a great turnout for the event. We appreciate your part in helping to make our event a success as we highlighted the agriculture heritage of Wamego during our sesquicentennial community celebration.

-Julene DeRouchey, Wamego150 Committee member

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PIG TALES • 13

Porky Burger Ingredients • 3 cups pulled pork in juices (approx. 12 oz) • 2 pounds ground pork, 96% lean • 1/2 t salt • 1/2 t black pepper • 6 potato burger buns • 6 1/2-oz slices gruyere cheese • 1/2 c thinly sliced red onions • 1/2 c cilantro leaves

Preparation 1. Form the ground pork into six 1/2-inch-thick patties. Season both sides of patties with salt and pepper.

2. Preheat grill to medium hot. Place pulled pork in a pot and place on the corner of a grill to keep warm.

Place patties directly over heat. Grill, uncovered, for 8 to 10 minutes or until pork patties reach 160 degree internal temperature, turning patties over halfway during grilling. In the meantime, toast the buns on the grill.

3. Top the pork patties with cheese. Cover grill and grill about 30 seconds or until the cheese is melted.

4. Place burgers on bun bottoms. Using a slotted spoon, spoon pulled pork on top of burgers. 5. Top with onions, cilantro and bun tops. Eat immediately!

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DON’T WAIT... BE READY! NEW ANTIBIOTICS RULES

The NEW Veterinary Feed Directive (VFD) for medically important feed-grade antibiotics and prescription rule for water-based antibiotics

TAKE EFFECT ON JANUARY 1, 2017.

YOUR CHECKLIST FOR SUCCESS U Understand the new feed (VFD) and water (Rx) rules Strengthen your vet-client-patient relationship (VCPR) S Communicate with your feed mill C Assess your herd health and welfare strategies A Renew your commitment to responsible antibiotic use R EEnsure your record-keeping compliance

©2015 National Pork Board, Des Moines, IA USA. This message funded by America’s Pork Producers and the Pork Checkoff.

ANTIBIOTICS

RESOURCE CENTER

Visit

pork.org/antibiotics for more information.

Pork Checkoff Service Center 1.800.456.7675

PIG TALES

The Official Publication of the Kansas Pork Industry

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Support the Association by becoming a member or advertising in Pig Tales!

Become a member today! Visit our web site, www.kpa.org or call the KPA office at (785) 776-0442 to get a membership or industry partner form. For advertising rates, sizes and deadlines, please contact the KPA office at (785) 776-0442 or e-mail kpa@kspork.org.

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