On hold music for Business
Did You Know The Perceived wait time could frustrate a caller if he feels the time on hold is excessive. Even if he is on hold for a few minutes – it may seem longer. A study by New Voice Media found that 51% of customers decided to stop availing a company’s services because of one bad experience of customer support. A study by Infomax inc found that callers tend to stay online for 25% longer if there is a mix of on hold messaging and not just plain music.
Advantages of On-Hold Music
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Reduces customer frustration due to long wait times.
Can also be used as a cost effective advertising tool.
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On-Hold music makes the help desk hold time seem shorter.
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Businesses can promote new products or services through their customized On-Hold Music.
Advantages of On-Hold Music
Helps businesses not abandon calls from customers
Can be used to provide useful product information.
Helps businesses educate customers about usage of certain products which will lead to reduced customer service tickets.
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