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ENTERTAINMENT AND MEDIA INDUSTRY OF INDIA The vh1 supersonic is one of quickest growing industries of India. It comprises several segments for example film, television, print media, music, radio, advertising, and digital media: • Cinema: The film business of India could be the biggest worldwide. This can be in accordance using the number of films produced per year. Open routes for foreign investment plus the grant of an business tag have made a great influence.

This is the reason a lot of foreign production houses are entering the Indian shores.

• TV: The Tv industry is valued at US$ 4.63 billion and is projected to expand by 14.5% by 2013. The entry of DTH (direct to household) and mobile tv are expanding sectors within this field. Using the foray of 3G around the Indian shores, mobile Tv delivers a terrific deal of guarantee. The DTH business is also expected to grow by 100%. Also, Tv channels, including Pogo, Disney, Cartoon Network, Star Plus, and MTV, are rising their merchandise to tap the potential of this market additional. The tv distribution sector is projected to attain US$ five.2 billion by 2013.

• Print Media: The print media is also expanding. The newspaper and magazine sector can also be growing. Foreign magazines are also generating their presence felt.

• Music: The music market is huge in India. At present, CDs account for the key share of sales. But newer types, which include ringtones and digital downloads, are poised to develop. Digital sales are projected to amount to 88% in the total revenue generated. This sector is projected to develop to US$ 164.5 million by 2012.

• Radio: This really is by far the most cost-friendly kind of entertainment and has a tremendous reach. Private participation within this sector has emerged and accounts for a major segment within this industry. This sector is acquiring at an average of 30% by way of marketing. FM broadcasting has grown swiftly, and India has a total of more than 300 radio stations currently.

• Advertising: This market is developing quickly, with more organizations trying to generate a brand name for them. Advertising revenues via Tv are anticipated to gross US$ 3.12 billion by 2013. Not only that, digital marketing via World wide web and mobiles can also be gaining momentum. On the web marketing is projected to attain US$ 212 million by 2011. Advertising via net web-sites of major dailies can also be expected to reach US$ eight.3 billion. Many partnerships have already been struck between the foreign powerhouses and Indian majors.

Reliance has entered inside a pact with Dreamworks studio. Walt Disney has tied up using the Yash Raj group to create animated films. Adlabs and PVR are also expanding their corporations in India.

• Digital Media: The animation market is poised to expand significantly. Firms, such as Intel, Disney, Paramount, and Cartoon Network, are looking to tap into this market. This is because of the growth of gaming plus the real-time 3D sector.

The initiatives with the government are a further boost to this business. It permits 100% FDI by way of automatic channels in sectors of advertising and films. 49% holding in DTH and cable Tv is permitted. 100% FDI inside the non-news segment and 26% in the news segment are permitted. In the FM segment FDI worth 20% is allowed.

Therefore, the comedy central is very promising and has a lot to provide possible investors.