Karakas - Creative Communications

Page 1

BUILDING VALUE

OUR agency Twenty years Creative and technical Clients across Europe

BUILDING VALUE

services Content drives design Print

CREATIVE COMMUNICATION BY KARAKAS

CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

JUNE 2016 © Karakas 2016

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our agency

BUILDING VALUE

100+ photoshoots

Celebrating twenty years

OUR agency Twenty years Creative and technical

70+ events

Clients across Europe

100+ hosted sites

services Content drives design Print CS: Norway Grants CS: Health for Animals Brand

80+ visual

IDENTITIES

CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

500+ websites

700+ reports 2

© Karakas 2016


our agency Creative and technical

BUILDING VALUE

OUR agency Twenty years

A TEAM OF 22

Creative and technical

• Designers

Clients across Europe

• Project managers

services

• Strategists

Content drives design

• Developers

Print

• Directors

CS: Norway Grants

• Office managers

CS: Health for Animals Brand

• Copywriters

CS: Synegis

• Quality controllers

Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

3 © Karakas 2016


our agency Clients across Europe

BUILDING VALUE

OUR agency Twenty years Creative and technical Clients across Europe

services Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

“ A world-class agency in the middle of Brussels – truly in a different league” – EEA Norway Grants 4 © Karakas 2016


services Quality content drives design

BUILDING VALUE

OUR agency Twenty years

Content is king and this will never change.

Creative and technical

Our designs are better when your content inspires us, so we help our clients create interesting and accessible content.

Clients across Europe

services Content drives design

• Strategy

Print

• Writing – factual, technical, medical, creative

CS: Norway Grants

• Editing

CS: Health for Animals

• Proofreading • Translations

Brand CS: Synegis Digital – creation

• Infographics

Digital – support

• Tables, maps, statistics

CS: JA Europe

• Photography – studio and location

CS: D-Net

• Videos and animations

CS: Watson CS: Diabetes atlas CS: Educational

5 © Karakas 2016


services Print

BUILDING VALUE

OUR agency Twenty years

Print has become a luxury, a craft and people pay attention to a beautiful document.

• Project management

Creative and technical Clients across Europe

services

• Design

Content drives design

• Document layout

Print

• Multi-language • Digital printing

CS: Norway Grants CS: Health for Animals Brand

• Offset printing

CS: Synegis

• Event material

Digital – creation

• Interior decoration

Digital – support

• Signage

CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

6 © Karakas 2016


BUILDING VALUE

OUR agency Twenty years Creative and technical Clients across Europe

services Content drives design Print CS: Norway Grants CS: Health for Animals

CASE STUDY

Norway Grants

Brand CS: Synegis Digital – creation Digital – support

• Annual reports

CS: JA Europe

• Country fact sheets

CS: D-Net

• Photo shoots

CS: Watson

• Event material

CS: Diabetes atlas

• Marketing material

CS: Educational

• Interior decoration

7 © Karakas 2016


FOREWORD

DISEASES & ZOONOSES

FOOD FOR THE FUTURE

SAFE FOOD

NEW TECHNOLOGY

IMPORTANCE OF PETS

MEMBERS BUILDING VALUE

PRESERVING ANTIBIOTICS

FACTS & FIGURES

OUR agency

OUR SECTOR IN FACTS AND FIGURES

Twenty years Creative and technical Clients across Europe

CASE STUDY

2014 Animal Health Industry

health $23.9 billion for animals

Nominal growth +4%

Global industry sales of

$1.6 billion • Newsletters

(ex-manufacturer net sales in Nominal US$ terms)

US$bn 25

US$bn 25

$23.9 billion

20

largest animal health companies invest The • 10Visual identity an average of 12% of their sales into research • Annual reports  and innovation activities, a total amount of about

services

Global Animal Health Market

Print CS: Norway Grants

20

CS: Health for Animals Brand

15

15

CS: Synegis 10

Digital – creation

10

Digital – support

every year

• Websites

Content drives design

5

CS: JA Europe

5

CS: D-Net

• Extranets • illustrations

0

0

2004

2006

2008

2010

CS: Watson 2012

• Infographics

CS: Educational

• Events materials Product Group Sales Split

Species Sales Split

Regional Sales Split

62%

26%

12%

47%

31%

23%

59%

41%

Pharmaceuticals

Biologicals

Medicinal Feed Additives

Americas

Europe

Other

Food Animal

Companion Animal/Other

8 © Karakas 2016

2014

CS: Diabetes atlas

* Not all numbers add up to 100% due to rounding


services Brand

BUILDING VALUE

OUR agency Twenty years

We have designed and built over seventy visual identities and brands for companies, trade associations, NGOs, think tanks and startups.

• Naming • Strategy

Creative and technical Clients across Europe

services Content drives design Print CS: Norway Grants

• Brand positioning

CS: Health for Animals

• Logo design

Brand

• Guidelines preparation

CS: Synegis

• Templates for print and Word

Digital – creation

• Brand promotion and activation

Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

9 © Karakas 2016


BUILDING VALUE CASE STUDY

synegis

OUR agency

• Naming

Twenty years

• Company positioning

Creative and technical Clients across Europe

• Key messaging

services

• Logo design

Content drives design

• Guidelines design

Print

• Website

CS: Norway Grants

• Video

CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

10 © Karakas 2016

© Karakas 2016


services Digital – creation

BUILDING VALUE

OUR agency Twenty years

Cutting edge, technically savvy, we build websites, secured extranets, discussion platforms, e-commerce sites and much more.

• Digital strategy

Creative and technical Clients across Europe

services Content drives design

• Wireframes & architecture

Print

• User experience

CS: Norway Grants

• Design

CS: Health for Animals

• HTML

Brand

• PHP integration • Browser testing

CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

11 © Karakas 2016


services Digital – support

BUILDING VALUE

OUR agency Twenty years

Life starts after launch and our support team will provide you with all the backup and advice you need.

• Technical support

Creative and technical Clients across Europe

services Content drives design

• Hosting

Print

• Security

CS: Norway Grants

• New functionality

CS: Health for Animals

• Fresh content

Brand

• Site promotion • SEO

CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

12 © Karakas 2016


BUILDING VALUE

OUR agency Twenty years Creative and technical Clients across Europe

services Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation

CASE STUDY

ja europe • Public websites  • Network websites  • Digital annual report

Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

• Printed annual report

13 © Karakas 2016


BUILDING VALUE

OUR agency Twenty years Creative and technical Clients across Europe

services Content drives design Print CS: Norway Grants CS: Health for Animals

CASE STUDY

d-net

Brand

• Information exchange

Digital – support

• Secured platform

CS: JA Europe

• Doubled number of contributors

CS: D-Net

CS: Synegis Digital – creation

CS: Watson

from 2000 to 4000 in 6 months

CS: Diabetes atlas

• Promoted mainly using social media and networking

CS: Educational

14 © Karakas 2016

© Karakas 2016


BUILDING VALUE

OUR agency CASE STUDY

watson • Mobile app • Complex functionality made simple

• Start-up • User experience optimised • New brand

Twenty years Creative and technical Clients across Europe

services Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

15 © Karakas 2016


BUILDING VALUE CASE STUDY - CAMPAIGN

diabetes world atlas

OUR agency

• Printed atlas

services

in six languages

• Website

Twenty years Creative and technical Clients across Europe

Content drives design Print

• Powerpoint presentation

CS: Norway Grants

• Social media promotion

CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

16 © Karakas 2016


BUILDING VALUE CASE STUDY - CAMPAIGN

diabetes world atlas

OUR agency

• Established as the industry

services

reference

• Six languages including Russian, Chinese and Arabic

Twenty years Creative and technical Clients across Europe

Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

17 © Karakas 2016


BUILDING VALUE

OUR agency Twenty years Creative and technical

CASE STUDY - CAMPAIGN

educational • Campaign aimed at teachers and children

Clients across Europe

services Content drives design Print CS: Norway Grants

• Public website

CS: Health for Animals

• Infographics

Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

18 © Karakas 2016


BUILDING VALUE

OUR agency Twenty years Creative and technical Clients across Europe

services

thank you

Content drives design Print CS: Norway Grants CS: Health for Animals Brand CS: Synegis Digital – creation Digital – support CS: JA Europe CS: D-Net CS: Watson CS: Diabetes atlas CS: Educational

“ Karakas has built our website with their usual brilliance – bringing their superb design work to bear on a highly technical area” – Paul Hofheinz, President of the Lisbon Council 19 © Karakas 2016


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