Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Director, Karakas Digital www.karakas.be Creative Communications in Brussels
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
vs engagement
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Little or no engagement • Difficult to measure • Long term results • Missing audience • No connection Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Reach and engagement • Easy to measure and analyse • Short term AND long term results • Targeted audiences • Connect directly with your audience Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Tips about breaking news and crisis • On-the-scene photos and observations • Evaluating the scale of a crisis - how it is trending • Picking up angles from social media conversations - what the community is saying Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Social media influences the content carries out in traditional media • One click and share anything about your organisation from anywhere • People often have a low barrier to sharing • In a matter of minutes a crisis in Asia or South America has global exposure Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Start at the top and work down through all departments • Focus on the alignment of the organisation goals and the Social Media objectives • Highlight measurable objectives • Show successful examples Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Increase awareness of diabetes globally • Increase the education of diabetes in schools • Facilitate the collaboration of professionals globally
Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Increase collaboration of Diabetes Professionals globally
• Design, build and promote a new online platform • Increase awareness of the platform • Highlight key features of the platform • Build membership Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Do an audience audit – who is the target audience • Create a content strategy to promote the new platform on Facebook, Twitter, Pinterest and LinkedIn • Measure results and evolve goals with more targeted goals
Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Increase awareness of Diabetes
• Release global figures offline an online through different media channels • Develop a website for resources, tools and support • Promote the Diabetes Atlas further Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Do an audience audit – who is the target audience • Create a content strategy to promote the new Atlas on Facebook, Twitter, Pinterest and LinkedIn • Measure results and evolve goals with more targeted goals • Create a Hasthag to measure Social Media engagement
Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Create SMART goals • Specific • Measurable • Attainable • Result Focused Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Who is your current audience reach? • Who is your desired reach? • Where are they? • What are they talking about? • Are they talking about you? Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• What are they doing? • What is working for them? • What is not working for them? • Who is their audience? • What are they talking about? Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• What do you want to say? • How are you going to say it? • How will people react? • Is it engaging?
Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Pick the right channels for your audience
Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
• Use #hashtags to monitor your campaign • Recycle content on several channels to test reach and engagement • Influence fans, followers and advocates • Keep your posts brief and engaging • Minimise negative content, focus on the positive • Create calls-to-action for click-throughs • Find the right times to post on each channel • Connect with your audience wherever you can
Geoffrey Doran Karakas Digital
Social Media Campaign: Create, monitor and measure
Georey Doran Karakas Digital