course process book
CONTEXT AND PROCESS
course overview PROJECT ONE Lamp Design For this project the task was to create a lamp. The goal for me was to experiment with a new material while keeping form and function in mind. PROJECT TWO PrEP Talk Campaign Focused around creating a campaign to promote HIV prevention methods, specifically the pill PrEP. We worked with the Project Him team to create a variety of assets to use. PROJECT THREE Self-Directed This open-ended project allowed me to explore branding and designing across different mediums. I chose to brand an identity for an Italian cafe.
research and inspiration At the beginning of every project the first step I took was doing research. Whether that was through articles, books, exploration done on previous projects and much more. Every project required different means of research and the time it took. The research was ongoing throughout all projects as they progressed. On the following pages is the research I did throughout the semester in regards to the projects from this course. This step helped lead to the finished product.
explore
research and inspiration
lamp
prep campaign
The research for the lamp project revolved
The research for the PrEP campaign was
heavily around material. I researched different
very extensive and divided up among the
materials such as plaster, wood and concrete.
class. I started by researching behavioral
Once I chose to do concrete I viewed a lot of
cycles and how to change people’s behavior.
tutorials and ways to use concrete to create a
This was significant because the campaign
unique form.
promoted taking PrEP daily along with other preventative methods to stay HIV free.
The Pinterest page created to generate inspiration and ideas.
Throughout the design process we looked to previous, successful medical campaigns as well as what was attractive to the target audience which is gay men.
research and inspiration
self-directed Going into my self-directed project I knew I
I brainstormed ideas about restaurants and
wanted to incorporate my experience abroad in
bakeries and landed on the idea to design an
Florence, Italy. My goal was to bring something
identity for a cafe inspired by Italian lifestyle.
from Italy that I miss to me, essentially part of
This lead to researching and brainstorming key
their lifestyle and transport it here. Because I
aspects of Italian cafes.
had lived there I had a lot of personal research and experience that I had previously gathered.
Book used for Italian terms and lifestyle research.
The research didn’t end after my original ideas
Marbling paper became part of my idea which
formed. As I got into naming the cafe, materi-
required research on technique as well as
als, techniques I was continually researching
pulling inspiration from other artists who
ideas and inspiration. I was very inspired by
created marbled paper.
the architecture and marble used in Italy. As well as pulling color palettes and typography from photographs I took.
process and production The production process is one of my favorite stages in design. I love experimenting with new materials and pushing myself to create forms and mediums that I haven’t done before. Between the three projects I ended up expanding my skills and ended up with pieces that were different from any past project.
create
process and production
concrete form Choosing concrete as my medium forces me
What the process came down to was creating
to experiment a lot. Because the material was
a form that I taped together, mixing the
new to me it took several mini mock ups and a
concrete, pouring it in the form, using a cup
variety of tools to make it all come together.
to create a space in the form for the bulb, and letting it dry. Taking the form off of the concrete lead to a few cracks but was fixed with a thick, gray glue.
Color overlay effect used throughout the campaign materials.
prep talk As a group we landed on a logo and look and
The look and feel of our content needed to look
feel. A problem we faced was wanting to
professional and reliable but also wanted it to
use stock imagery with lifestyle photos but
be light hearted and stay away from looking
keep it from feeling cheesy. I helped come up
clinical. We decided to add illustrations to
with the color overlay treatment to make the
achieve this.
photography feel like more of a texture rather than a focal point.
process and production
illustration treatment
logos and color palette
typography and first style sheet
Prep style sheet
PrEP Typeface Panton Family Morgan and I did the social media portion of the campaign. We aimed to generate awareness through bold visuals and short messages. The channels we focused on were Facebook, Instagram and Twitter. The goal is to drive awareness and lead the audience to more information on the website as well as contacting Project HIM.
C A F E
BEVO cafe bevo After researching Italian cafes and lifestyle
After pulling together a name, type
I started developing a brand identity. After
treatments and a color palette pulled from
brainstorming dozens of names I landed on
the photography I started experimenting with
Cafe Bevo, which means drink in Italian. It
marbling using the desired colors.
is short and simple making it memorable and easy to say while still having a connected meaning.
process and production
marble process After pulling together a name, type
The process consisted of first taking a
treatments and a color palette pulled from
container and filling it with about an inch of
the photography I started experimenting with
water. Next I purchased nail polishes that were
marbling using the desired colors.
in my color palette and pouring some on the surface of the water.
Because the nail polish floats I then swirled
Lastly, I let the paper dry and scanned the
it and mixed it to create the desired marble
successful prints. Those were then used
pattern. Once the pattern was where I wanted
through out the branding identity.
it I placed the paper on the surface of the water so the nail polish adhered to it.
finished product In the end I have produced three finished projects. I am happy with how they turned out and the experience I gained along the way. Each one had it’s own challenges and got me to critically analyze my process of creating.
present
finished product
The final form is a geometric, hanging lamp made of concrete. I painted the inside of the lamp gold to produce a warm glow that contrasts the harsh, industrial exterior.
lamp
The final product for the social media campaign was a variety of designed posts to go on Instagram, Twitter and Facebook. As well as designing the Facebook page.
Two of the cover photos to be used on the PrEP Talk Facebook page.
prep talk
finished product
Bold graphics and messages used to grab viewers attention.
prep talk posts
finished product
cafe bevo
The final product for Cafe Bevo consisted of wine packaging, water packaging, pastry bags and paper, espresso cup, menu, business cards, coasters, stickers and towels.
Kara Schlabaugh Spring 2015