Kara Schreiner GRAPHIC DESIGN & ILLUSTRATION
KaraSchreiner.com KaraSchreiner@gmail.com (763)291-2044
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Table of Contents BRANDING
ASTROLOGY
ILLUSTRATION
ICONS
Ola Trail Mix Bonnie & Clydes Majestea
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Zodiac Girlz Spiritual Guide
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Wildflowers Wizard of Oz Title Sequence
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Icons
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Ola Earth Snacks Ola Earth Snacks is a branding concept I created in Spring 2016 for a class project. I wanted to create a logo and packaging that encompassed the fun, energetic, and natural lifestyle of Hawaii. I achieved this using the bright and natural colors found in the fruit used in the snacks. I created patterns from Internet archived vintage illustrations of the fruit and nut combinations for each flavor. The logo is a hand-rendered word-mark of the word Ola, which means life, well-being, and health in the Hawaiian language. The care-free, energetic style of the letters help to make my brand approachable and authentic. I chose a natural brown recycled bag for the packaging to give the natural, heath-food aesthetic. The names of the flavors are simply parts of the words of the ingredients combined into one word. This naming detail helps enforce the playful attitude of the brand.
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Bonnie & Clyde’s Bonnie & Clyde’s is a branding concept I developed in Fall 2015 for a class project. This lemonade-tea drink is based off the iconic criminal duo from the 1930’s. Bonnie & Clyde’s is marketed towards people of all ages through the use of a popular subject, combined with fun colors and patterns to attract a younger crowd. The bright colored patterns are used to attract consumers from a far and give the vintage aesthetic. The logo featuring the iconic couple was hand-drawn, then digitally rendered to give the classic, yet modern style. The label can be manipulated to work in a variety of color combinations to define other flavors of the drink. The lemon photography helps reinforce the freshness and quality of the product.
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Majestea Majestea Patterns and Branding
Majestea Tea is a project I created Spring 2017 as a part of my concept and image class. We were to take inspiration from the arcitecture found around Mankato and develop a theme from there. The arches, detailing and colors inspired me to create a new-age, baroque style set of patterns. The swirling motifs and use of geometric structrure helped to empahasize the baroque nature. The color scheme is based off typical colors used in the baroque time period, yet I increased the saturation a little to make the patterns more “new-age� and incorperated to the bright colors only. After the patterns were created I developed a brand called Majestea. Going o off the word majesty, the name of the tea became Majestea. I went with a simple elegant yet funky word-mark as the logo. I used the dark green as the color displays luxury, wealth, and health.
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ZODIAC GIRLZ Zodiac Girlz Zodiac Girlz is a type and illustration project created in Fall 2016 that was developed into a hard-cover book. Legally obtaining the text from an Online archive, I set the typography of the book and created word-marks, symbols, patterns, and figure drawings for each of the zodiac signs. I have a strong interest in Astrology, so this was a chance to turn my interest into an educational product, a very exciting challenge for me. For each zodiac sign I dramatically posed in a way that demonstrates the energy and personality of each sign. Each figure has a costume I designed that helps show the classic imagery related to each zodiac sign. I then scanned in the pencil drawings, then used a tablet to digitally paint the figures. I used the colors classically associated with each sign. I also created symbols and word-marks for other things associated with the zodiac, such as qualities, elements, and planets. All of the assets can be used in a variety of ways,
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such as posters and other decorative and informational design pieces.
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SPIRITUAL GUIDE Spiritual Guide This poster was created in Spring 2016 as a Typography project. I wanted to develop a multi-functional piece that would help those interested in astrology and moon phases learn and grow throughout the year. The calendar features a wheel that goes through the year and all of the astrological signs. This includes personality information about each sign, as well as their qualities, elements, and polarity. The poster also features a color-organized time-line of when the planets will be in retrograde. There is a chakra section that focuses each day on a different chakra. To help viewers understand astrology concepts in a simpler way, I used symbols and colors as a way of identification. I developed this calendar as a way for those who are interested in these subjects to casually study and learn while having something to think about every day.
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Wild Flowers Wild Flowers Wild Flowers is a type exploration created in Fall 2016 to display my typography knowledge along with illustration skill. The text describing individual wild flowers was legally obtained from an Online archive. The project was originally the book portion shown, then further explored and developed to create informational posters to be used decoratively or educationally. I chose a book-style, classic serif font to help emphasize and enhance the delicacy and artful construction of the wild flower. Setting the type in a hierarchy manner helps the reader to clearly understand and quickly find the information they are looking for. The type and illustrations can be further used in a variety of ways.
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The Wizard of Oz Title Sequence I created the Wizard of Oz title sequence as a part of my Motion Graphics class in Fall 2016. After a comprehensive study and analysis of the movie and specific characters, I created individual frames and lettering for each other the characters. Using the patterns and colors of their clothing and other related items I drew the frames in pencil then scanned them and colored them digitally. The concept of the animation is you are traveling down the yellow brick road as illustrated in the background, viewing each frame as it falls down. The exciting part of this project was animating each frame to act as the specific character. I used speed, transitions, and other special effects to give each frame the personality of that character. The song is a remix of songs and word-clippings from the motion picture, meant to update the classic movies’ style while keeping the classical alive.
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ICONS Icon Work
These icons were created for various uses. The first set of icons is of various fruits. I went with a friendly, handmade style to give the icon set style and character. The organic lines and slight imperfections help to emphasize this look. The icons can be used either in black and white or in a colored variation. I further developed these icons by creating a seamless pattern, shown to the right. The other set of icons is of various technical functions and properties. It includes sets of arrows, message boxes with various notifications, and other icons to be used on the web or for functional printed design pieces. I used a thick, rounded stroke to create the icons. This gives them a strong, durable look, while the rounded edges give them a little playfulness. When designing the icons, it was important for me to keep angles and line length consistent throughout the set. This helps to make the icons work as a cohesive piece, along with standing strong on their own.
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