KARBON DIGITAL MEDIA
ISSUE NO. 01
M
M
K@RBON MODERN MARKETING
TRANSFORMING DIGITAL SERVICE
INFLUENCERS: THE DOMINATION OF MODERN MARKETING
INNOVATION GAME-CHANGERS
PHOTOGRAPHED BY KAY ISABEDRA
KARBON MODERN MARKETING
contents Autumn 2017 04 EDITORIAL NOTE
05 APP OF THE QUARTER
06 TRANSFORMING CUSTOMER EXPERIENCE
09 MASTERING INNOVATION
10 INFLUENCER MARKETING
Welcome... Dear Reader,
Stephanie Hepburn
MODERN MARKETING
APP OF THE QUARTER
MODERN MARKETING
TRANSFORMING BUSINESS DIGITALLY
THE CUSTOMER IS ALWAYS RIGHT
'UX'
TRADITIONAL VS E-COMMERCE
Photo by Priscilla Du Preez MODERN MARKETING
PROFIT IN BUSINESS COMES FROM REPEAT CUSTOMERS; CUSTOMERS THAT BOAST ABOUT YOUR PRODUCT AND SERVICE, AND THAT BRING FRIENDS WITH THEM W. Edwards Deming
COMMUNICATION IS KEY
MODERN MARKETING
"SPEND A LOT OF TIME TALKING TO CUSTOMERS FACE TO FACE. YOU’D BE AMAZED HOW MANY COMPANIES DON’T LISTEN TO THEIR CUSTOMERS." Ross Perot
SOCIAL MEDIA MARKETING
MODERN MARKETING
DEVELOP MINDSET
A
CREATIVE
MASTERING INNOVATION
DEVELOP YOUR TO USE 'PO'
ABILITY Photography: Niklas Veenhuis
NETWORK WITH INNOVATORS
INVEST YOUR EDUCATION
GET
TIME
IN
LEAN
MODERN MARKETING
INFLUENCERS The Domination of Modern Marketing
MODERN MARKETING
FIRST IMPRESSIONS ARE ETERNAL