INSIDE Some people will go their whole lives and never hear it. They’ll never know it exists. We understand the lucky few who do. Who know what it is to leave everything on a race course. Who reach that moment when nothing is left. Who, one day, stare themselves in the face… And decide whether or not to blink. Because that’s when the voice appears. When the impossible happens. When pain is overcome. Limits are crushed. Personal records are set. And races are won. That’s when “I can’t” becomes “I can.”