SPONSORSHIP
OPPORTUNITIES
NEW COLLEGE ORIENTATION
Frosh Week 2013
2
CONTENT
Pump Up
Orientation Overview
1
Event Highlights
2
Introduce Yourself
3-4
Recognition
5-6
Experience
7-8
Interactive
9-10
Menu
11-12
Terms & Conditions
13
Timeline
14
Contact
14
Parade
EVENT HIGHLIGHTS
PROGRAM OVERVIEW New College Orientation is dedicated to making Frosh Week a supportive and engaging experience for 1,000 participating students. In contributing to their first taste of university life, sponsors like you have the unmatched advantage of expanding brand exposure and creating a lasting impression on one of the largest student communities in Canada.
Block Party
U of T Concert
Join us in helping new students as they embark on their university journey!
Bed Race
Clubs Day
4
INTRODUCE YOURSELF New College is home to a diverse community of students from all over the world. Last year, 900 students attended Frosh Week. The charts on this page represent the breakdown of our population.
500 400 300 200 100 0
Residents
Commuters
50%
48% 41%
40% 30% 20%
11%
10% 0%
International
Canadian Canadian (inside Ontario) (outside Ontario)
We offer 3 sponsorship strategies tailored to enhance your company presence via direct access to our frosh and student leader population. Together, these 3 channels of approach provide a comprehensive marketing strategy to engage our unique demographic.
RECOGNITION
EXPERIENCE
INTERACTIVE
Promote brand recognition in print and digital formats. Highlight the value of your products and services on our Frosh Week promo materials to 1,000 New students!
They have to try it to believe it! Have our frosh experience just how valuable your products and services are by providing them with a Frosh Kit essential, raffle prize, or with live support.
Be part of the action! Engage our frosh, feature on our tours, or set up a booth to speak with students who are looking for the tools to make the most of their university life.
6
Recognition
Leave a lasting impression on our frosh and student leaders by advertising on both our print and digital promotional material. This includes our Frosh Week invitations, Frosh t-shirts, video placement, 8’ x 3’ banner, and more. Show your support for the student community early and they will look for your products and services throughout their careers.
SPOTLIGHT YOUR BRAND!
Experience
8
The best way to ensure that New students really connect with your brand. Put your products into their hands! Reach out to our
students by offering your products, services, and vouchers as Frosh Kit essentials or Raffle Prizes. All registered frosh and frosh leaders receive a Frosh Kit stocked with items such as personal hygiene products, snacks, and stationary. In-kind sponsorship can also includes raffle prizes. Some past examples are netbooks, headphones, apparel, and games. You can also enhance these students’ Frosh Week experience through event support in the form of catering, equipment and facility support.
* items shown here are for example only
Target Market
Take the proactive approach... Send your best representatives to introduce your brand to the student population. Book a booth at our events to ensure an active presence during Frosh Week and show students why your business is their best choice!
Interactive
Interactive
10
LOGO ON POSTER INVITATION
LOGO ON FROSH SHIRT
2”x2” logo on our poster, mailed to ~1,200 incoming students
Worn by 1,000 participants throughout Frosh Week
$600
$1,000 for 2” x 2”
PRINT INSERT IN FROSH KIT
FEATURE IN VIDEO TEASER
FROSH KIT INSERT
ie. personal hygiene products, snacks, living supplies, vouchers in 1,000 frosh kits 1 item per frosh kit
RAFFLE PRIZE
ie. tablets, headphones, apparel, event tickets, giftcards Customized
EVENT SUPPORT
Catering, musician/band, equipment and facility support, etc. Customized
PRIORITY BOOTHING
Customized letter size advertisement in 1,000 frosh kits
A product feature in our Frosh Week video trailer. Last year’s had 2,800 views!
Represent your brand and showcase your products and services live during Frosh Week
$500
$500
$400 - 2,000 per booth
HANDBOOK FEATURE
LOGO ON BANNER
Customized advertisement in our printed “U of T Survival Guide.” ~1,000 copies
Displayed on an 8’ x 3’ banner throughout Frosh Week
$1,000 for Full Page $500 for Half Page
$300 for 2’ x 2’ $200 for 1’ x 1’
EVENT OWNERSHIP
Ask us about events that are available for complete sponsorship, including name branding, booth placement, and other opportunities $ 1,500
INTERACTIVE
Get your order in by the deadline and as a thank you, we’ll feature your company on the official orientation website and social media channels
EXPERIENCE
RECOGNITION
In-kind sponsorships will be valued at half of their MSRP. This value may be used towards our recognition options
12
Be a member of the New College community by connecting with students face to face
20 JULY
TERMS & CONDITIONS 1. New College Orientation Committee will be known as “New College” in these General Terms and Conditions. 2. Sponsor applications are handled on a first come first serve basis. New College retains the rights to reject any sponsor whose products or services are deemed inappropriate for the purposes of Frosh Week. 3. All sponsorship materials must be submitted within the deadline indicated on the timeline page of this document. 4. Without exception, New College must be paid at least 50% of the monetary deposit at the time of booking. Sponsorship payments are deemed overdue from the date of the event and the subsequent conditions will apply. 5. All amounts paid by the sponsor after the start of the event will bear interest that will be calculated on a daily basis, at the rate of eight percent (8%) from the first day of the event until the date that the full payment is received.
5 JULY FROSH WEEK INVITATION:
FROSH SHIRT LOGO:
CANCELLATIONS
Submit your signed contract, payment, and company logo
12. Cancellations must be made in writing to sponsorship@ncsc.ca, otherwise the full amount will be charged. 13. New College has the right to refuse any booking based on its Sponsorship Policy.
5 AUG
EVENT BOOTH & SUPPORT:
To facilitate and ensure quality production, please adhere to the following deadlines.
Submit your signed contract, payment, and booth proposal
2 0 1 3 16 AUG
11 JULY
10. New College reserves the right to update the above policies at any time. By submitting an order, it is assumed that you have read all of our policies and agree to comply with our terms and conditions.
11. Cancellations received after 14 days prior to the event will incur a fee of 50% of the sponsorship package, which means that the initial deposit becomes non-refundable.
Submit your signed contract, payment, and product.
S U M M E R
7. No part of an exhibit and no signs or other materials may be pasted, nailed, or otherwise affixed to walls, doors, or other surfaces in a way that mars or defaces the premises or equipment and furnishings. Damage from failure to observe this notice is payable by the sponsor.
9. Any additional marketing materials of the sponsor(s) such as stands, brochures, commercials, logos, etc. will be provided by the sponsor to New College at the sponsor’s expense
DEADLINES
TRAILER FEATURE:
Submit your signed contract, payment, and company logo
6. New College will not be liable for damage or loss to a sponsor’s properties through fire, theft, accident, or any other cause, whether the result of negligence or otherwise.
8. The sponsor(s) reserves the rights to be acknowledged as an official sponsor of New College Frosh Week, acquire the benefits of their sponsorship as outlined in this document and nominate a logo of their business for display.
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HANDBOOK FEATURE & KIT INSERTS
29 JULY
EVENT OWNERSHIP: Submit your signed contract, payment, and event proposal
Submit your signed contract, payment, items and/or promotional design
CONTACT US _____________________ sponsorship@ncsc.ca (
)
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New College Orientation 2013 University of Toronto 45 Willcocks Street, Rm 100 Toronto, ON M5S 1C7
NEW COLLEGE FROSH WEEK 2013