8
Project. Thought. Story.
8— Project. Thought. Story. 송가은
Karen Song
Design is thinking made visual. — Saul Bass
For Mom, Dad and Uncle 엄마 아빠 그리고 외삼촌께
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Berg Berg Branding Two world Packaging E — Skin Typography Plantmate App Italy Cafe Branding Patron Bottle Packaging 50m Typography Lego Mania Poster
Karen Song 01 02 03 04 05 06 07 08
Portfolio
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Content.
Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Berg Berg. New/Bold. Money Watch.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Berg Berg
Concept
CATEGORY COLOR
Financial Manual Book Visual System 2 McGuire Sean Fall 2015
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
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Print, Website
Rebrand the corporate identity of nationally known firm. Berg Berg is a Swedish based fashion brand that is being rebranded as a financial consulting firm. The name Berg Berg means “mountain” in numerous Eastern European languages, which is visually related to a growth graph in the financial world. Casual language and mimimalist visuals are used to attract a new, younger target audience.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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BERG BERG
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Two Worlds. Fuctional. Keeping time.
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Portfolio Financial Advisory Firm
Berg Berg
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Two world clocks
Concept
CATEGORY COLOR
Clock package design Package Design 3 Thomas McNulty Summer 2015
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
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Packages
Create a clock and packaging base on an new idea. Chalkboard clock combines two clocks with two chalkboards. The target audience is international travelers who might be studying or working overseas. The package concept is based on chalkboard, where the traveler can write the cities whose times are shown on the clocks. The package also includes chalk, maps and a sharpener.
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Karen Song 01 02 03 04 05 06 07 08
Portfolio International time zone clocks
Two World
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Karen Song 01 02 03 04 05 06 07 08
Portfolio International time zone clocks
Two World
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Karen Song 01 02 03 04 05 06 07 08
Portfolio International time zone clocks
Two World
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Karen Song 01 02 03 04 05 06 07 08
Portfolio International time zone clocks
Two World
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Karen Song 01 02 03 04 05 06 07 08
Portfolio International time zone clocks
Two World
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
E—Skin
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E — Skin. Tech. Who are you?
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Portfolio Financial Advisory Firm
Berg Berg
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E—Skin
Concept
CATEGORY COLOR
Futuristic Book, Poster Typograpraphy 4 Ariel Grey Fall 2015
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
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Book, Poster, App
The E-Skin project is to create an experimental typography book within a specific science related are. E-Skin is a book about a new form of identity in the future, in which technology will be entering a new era of personal lifestyle. To give futuristic feel, used scanning expressed graphic line, gold foil and silver cover.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
E—Skin
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
E—Skin
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
E—Skin
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
E—Skin
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
E—Skin
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mc
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
Eâ&#x20AC;&#x201D;Skin
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Karen Song
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Portfolio
Electronic skin book
Eâ&#x20AC;&#x201D;Skin
LE T N C_ SKIN
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Electronic skin book
Eâ&#x20AC;&#x201D;Skin
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Italy Cafe Casual. Afternoon Bite.
Selected Works 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Italy Cafe
Concept
CATEGORY COLOR
Italian Bruch cafe Summer 2016 Busan Italy cafe
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DISCIPLINE DURATION CLIENT
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Print, Website
Italy Cafe is casual with a natural spirit in a open space. This brunch cafe is located in Busan, South Korea. They have the best bakery and fresh roast coffee. The redesign aim is to transform the identity into being more warm and friendly. The patterns are inspired by the cafe logo written in Korean characters.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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이딸리 食堂
이딸리 食堂
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio
Italian Bruch cafe
Italy Cafe
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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Plantmate. Fun/Tips. Easy Gardening.
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Portfolio Financial Advisory Firm
Berg Berg
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Plantmate
Concept
CATEGORY COLOR
Gardening App Visual System 1 Megumi Kiyama Spring 2015
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
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Print, Website
The objective is to create and design a functional mobile application and website to appeal to users in a potential market. Plantmate is an application to help users choose a plant matching their preference. According to the plants chosen, the app gives planting tips, growth information and weather warnings. I used simplified illustrations to keep the look clean and make the navigation easy. The bright colors are friendly and appealing.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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PINEAPPLE 3 STEP
1 Slice off the green leafy top and remove all fruit. Carefully remove the bottom layers until you see root buds.
2 Place in water for two weeks to form roots.
3
Growth happens in few months but i 2-3 years before
Karen Song 01 02 03 04 05 06 07 08
Portfolio Gardening App
Plantmate
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n the first it will be harvest.
ALARM
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FEBURARY
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water vitamin
THURSDAY
2015 Feburary vitamin compeleted water 20ml Today - 9:00AM
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Plantmate
3 Put a Fan on Your Seedlings. If you are growing your seedlings inside, provide a breeze by turning a fan on them for 5-10 minutes, twice a day.
Gardening App
2 Provide Lots of Light. Sunny window may not provide them with sufficient natural light 14-18 hours every day.
Portfolio
1 Donâ&#x20AC;&#x2122;t Crowd Seedlings. Be sure to give the seedlings plenty of room to branch out.
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TOMATO GROWTH The tomato is a major vegetable crop that has achieve tremendous popularity over the last century.
Karen Song
1 2 tips
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GUIDE & TIPS
Karen Song 01 02 03 04 05 06 07 08
Portfolio Premium Tequila
Patron
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Patron. Premium Silver. Drink up.
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Portfolio Financial Advisory Firm
Berg Berg
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Patron
Concept
Tequila bottle design Package Design 4 McNulty Thomas Fall 2016
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
COLOR
CATEGORY
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Package
The Patron project is a redesign of existing tequila bottle labels.The original Patron labels are a clear material, making them difficult to read. I changed to a darker, more classic label. For Patron Silver, I brought out the bee of the Patron logo, placing bees around the bottle. When light shines on the bottle, it casts a beautiful bee shadow.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Premium Tequila
Patron
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Premium Tequila
Patron
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Premium Tequila
Patron
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Premium Tequila
Patron
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Premium Tequila
Patron
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50m. Variety. About Coral.
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Portfolio Financial Advisory Firm
Berg Berg
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50m
Concept
Coral editorial book Typography 3 Ariel Grey Fall 2014
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
COLOR
CATEGORY
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The project is editorial book about coral structure by deepness in ocean. Coral may change into the different color and shapes as well depending on how they deep they are living. The book is specifically designed for the section of coral zone. In order to provide different kinds of shape corals, I used delicate typeface and graphic lines.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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24
6 inch (15cm)
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Coral editorial book
50m
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
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Selected Works
Lego Mania. Festival. Play together.
Selected Works 01 02 03 04 05 06 07 08
Portfolio Financial Advisory Firm
Berg Berg
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Lego Mania
Concept
Festival Poster Typography 2 Jenny Pan Fall 2013
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DISCIPLINE CLASS INSTRUCTOR SEMESTER
COLOR
CATEGORY
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Design a promotional poster an annual local festival. Lego Mania is a logo festival for adults, taking place every year in the Oakland. As the target audience is adults, I chose a mordern approach with san serif type. Design and colors are inspired by the Logo blocks.
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
Selected Works
Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
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Karen Song 01 02 03 04 05 06 07 08
Portfolio Local festival poster
Lego Mania
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Design,
Lego Mania May11â&#x20AC;&#x201D;13 2017 Oakland, CA
Portfolio
Local festival poster
Lego Mania
oaklandlibrary.org/event 11th May 2015 1:00PM â&#x20AC;&#x201D; 5:00PM Tel. +15105975011
01 02 03 04 05 06 07 08
Piedmont Avenue Branch 80 Echo Ave Oakland, CA 94611
Karen Song
Build and Explore.
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Sewon,Somin, Taka, Wanjiao, Ray, Stevee,Derek Song, Jasmine Koon.
Bo
Mom, Dad and Uncle
My design buddies. Thank you for all your honest critiques, listening to long chains of questions and sharing laughs in and out of school.
I would not be here without your listening to me and supporting me as I went through all my struggles during school. Bobo.
You are the biggest inspiration in my life. My very first step was to follow your paths. Thanks for the unconditional love, encouragement and belief in me. Love you.
Thank you. Mary Scott Tom McNulty Ariel Grey Sean McGuire Megumi Kiyama Jenny Pan Andrew Johnson Hojun Song
Service
Copyright
Giant Horse Printing 1336 San Mateo Ave San Bruno, CA The Key Printing & Binding 1934 Park Blvd, Suite A Oakland, CA 94606
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PRINTING
BINDING
TYPOGRAPHY
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Tiempos Klim Type Foundry, 2010
Maison Neue Milieu Grotesque, 2012
©₂₀₁₇ All right reserved. No part of this book can be reproduced, distributed, or transmitted without express permission from Karen Song.
Karen Song +14159968183 karensonggd.com