Ulster Grocer

Grocer TOP 25 LOCAL FOOD & DRINKS COMPANIES ISSUE

™

40 years at the heart of the Northern Ireland food industry

SUMMER 2015

ULSTER

N A C U O Y

T S U TR US ON

RANGE

Customers demand quality and choice – and nobody delivers a better range at more competitive prices than Nisa. We offer over 12,000 chilled, frozen and ambient lines, including our own award winning Heritage range which we recently relaunched to ensure it remains best in class. And because we combine this with a state-of-the-art category management system, you can be confident that the products you stock are the ones your customers will want to buy.

For more information call 0800 542 7490 or email trust@nisaretail.com

9146 210x297 IRN April Trade Press Range AW01.indd 1

13/04/2015 11:26

CONTENTS

email: info@ulstergrocer.com Volume 50, Number 6 Summer 2015 Editor: Alyson Magee E: alysonmagee@greerpublications.com Sales Manager: Mark Beckett E: markbeckett@greerpublications.com Senior Accounts Manager: Michelle Kearney E: michellekearney@greerpublications.com Contributors: Seamus McCaffrey, David Elliott

www.ulstergrocer.com

31-35

19-30

12 14-15

Art Editor: Karen Donnelly Production Manager: Stuart Gray Accounts: Gerardine Carson

@ulstergrocer www.facebook.com/ulstergrocer Subscription: £27.50 per annum

£37.50 outside UK

Designed & Produced by: Greer Publications Design Tel: 028 9078 3200 Printed by: W&G Baird, Antrim Tel: 028 9446 3911

12 MY LIFE IN THE GROCERY TRADE: John McCann is well known in the grocery trade as the managing director and founder of Willowbrook Foods and now director of Willowbrook Fine Foods, but who knew he was a champion sailor too.

Contents

Ulster Grocer is published by Greer Publications 5B Edgewater Business Park, Belfast Harbour Estate, BELFAST BT3 9JQ Tel: 028 9078 3200 Fax: 028 9078 3210 Web: www.ulstergrocer.com

40-41

14-15 #LidlSurprises: Fresh from the discount retailer’s high profile sponsorship of the Tall Ships, Tracy Denning, manager of Lidl High Street, tells UG about Lidl’s first store in Belfast City Centre.

19-30 TOP 25 LOCAL FOOD & DRINKS COMPANIES: In its third annual listing, UG looks at leaders in the local grocery sector as determined by annual turnover alongside analysis and profiles of major players from poultry, meat and dairy processors to retail groups and drinks companies.

31-35 RISING STARS: Following on from the Top 25, UG looks at a few leading local businesses from the SME sector notable for their innovation and growth, including Hughes Craft Distillery, Wilson’s Country and Irwin’s Bakery.

Greer Publications © 2015. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior permission of Greer Publications.

36-37 GROCERYAID GEARS UP FOR SUMMER: See people pictures from the latest events organised by the local committee of grocery sector charity GroceryAid, the Deep RiverRock BBQ and Annual Golf Day, as well as booking information for the Candy Ball.

40-41 FEARLESS FEMALES: UG visited Lisbon with Swedish hygiene and forest products company SCA in June to meet the female ocean race team raising its global profile, and hear the latest developments with its Plenty, Velvet, Cushelle, Bodyform, TENA and Tork brands.

8 • Ulster Grocer | JANUARY 2011

ULSTER GROCER

Publishers: James and Gladys Greer

3

NEWS

EDITOR’S COMMENT: DUNBIA STORMS THE TOP 25

O

ur summer edition of Ulster Grocer, featuring the Top 25 Local Food & Drinks Companies, probably sits alongside our Yearbook as the most useful and informative editions of the year.

The Top 25 offers a great snapshot of the breadth and scale of our local grocery industry, and is truly local in the sense that only businesses registered in and filing accounts within Northern Ireland make the list. There may be businesses which are trading strongly in Northern Ireland but filing their accounts elsewhere, and they are excluded from the list.

Moy Park unsurprisingly remains at the top and otherwise there is a jostling for position among companies previously on the list, with the notable exception of Dunbia making its debut – in the number two slot – after filing public accounts for the first time.

Following on from the Top 25, Rising Stars looks at smaller operators which are, nonetheless, excelling in their sector from our cover star Irwin’s Bakery to two businesses proving there is life in the humble potato yet – Wilson’s Country and Hughes Craft Distillery which is turning it into vodka. Kudos to the local innovators.

Trade Minister launches Independents’ Day 2015 T

rade Minister Jonathan Bell formally launched this year’s Independents’ Day campaign on a visit to the office of the Northern Ireland Independent Retail Trade Association (NIIRTA) in Ballyhackamore.

Minister Bell met a senior delegation of NIIRTA members and then embarked on a walkabout to meet members of the Ballyhackamore Traders Association, ahead of Independents’ Day on July 4.

“This was a very productive first meeting with Minister Bell discussing the challenges facing the local retail sector and its crucial role in growing our private sector as a whole,” said Glyn Roberts, chief executive of NIIRTA. “Retail is our largest sector of industry and is a key partner for economic growth towards a new dynamic private sector-led Northern Ireland economy.

“We also impressed upon the Minister to ensure that Northern Ireland’s town centres Trade Minister Jonathan Bell, Glyn Roberts of NIIRTA and Ballyhackamore independent trader Ivan McIlroy. and retail sector are included in future tourism strategy. Independents’ Day is all about highlighting and celebrating the huge contribution that local retailers make, not just to the economy, but to the community and our town centres.”

Bell said: “Small businesses are at the heart of the Northern Ireland economy and it is important we create the conditions that allow them to grow and flourish. Recently, we have seen many encouraging signs; the private sector is growing, job numbers are increasing and fewer people are out of work.

“Organisations such as the Northern Ireland Independent Retail Trade Association are vital in helping to promote small retailers and business, as well as ensuring the local high street remains a vibrant and dynamic place at the centre of the community.”

Moy Park to change hands in £945m deal M

oy Park has retained its position at the head of the Ulster Grocer Top 25 Local Food & Drinks Companies but looks set to change hands if an acquisition bid by Brazilian food group JBS goes ahead.

Currently owned by another Brazilian food group, Marfrig, Moy Park was rumoured to float this year on the London Stock Exchange but has instead been sold to JBS for £945m, subject to regulatory approval later this year.

Moy Park posted turnover of £1.2b and profits of £33.8m in its latest financial results, according to figures in the Top 25, with employee numbers totalling 8,473.

4

“The Moy Park acquisition was valued at $1.5bn (£945m), adjusted by the working capital variation, as well as by the net debt of the Moy Park business at the conclusion of the transaction, which includes £300m in Notes due in May 2021,” said Jeremiah O’Callaghan, investor relations officer for JBS SA. “The balance will be paid in cash at the conclusion of the acquisition.

“This transaction represents an important step in JBS’ strategy to grow its portfolio of prepared and convenient products with high value added. In addition, this acquisition increases the company’s geographic

diversification, with an expansion of its operations in Europe in a relevant manner.

“The transaction was approved by the Board of Directors of JBS and it is subject to the regulatory approvals, including the European Union antitrust authorities. JBS management will keep the market informed about the development of this transaction until its conclusion, which is projected to happen in the second half of this year.”

Marfrig said it had agreed to the sale of Moy Park to reduce its debts and improve its capital structure, allowing the business to focus on its interests in the US and Asia.

NEWS

Linwoods celebrates 50 years with £500,000 investment

L

inwoods, a local manufacturer and distributor of premium bakery, fresh dairy and healthy John Woods, managing director super foods, is marking 50 years in business with a £500,000 investment in its Armagh site. of Linwoods The investment is going into new, state-of-the-art technology, redesigned packaging and an extended bakery division product range with the aim of reinforcing the company’s commitment to meeting consumers’ changing needs and keeping the family-owned business ahead in its sector.

Linwoods was founded in 1965 by John Woods, who still heads the family-owned company, and has since grown into a multi-million pound manufacturing and distribution business, with an extensive and developing international customer base.

“The Linwoods brand is very much a household name, and our breads and baked goods have been pivotal to that positioning,” said Joanne Hayden, marketing and sales manager of Linwoods.

“However, we are mindful that the bakery sector is highly competitive and we recognise the importance of continuous improvement and investment. Investing over £500,000 in new bakery technology has enabled us not only to extend our bakery range, but also to refresh its image with a major rebrand.

“Under the banner Linwoods Bakery – Brand new look, same great taste! we have updated our packaging with a contemporary feel, while echoing our great heritage. We were very conscious that our brand enjoys high recall and approval amongst consumers who we worked hard with to achieve the balance between ‘old’ and ‘new’ – and already reaction from both retailers and consumers has been hugely positive.

“The launch of the new look bakery range is also being backed by a substantial investment in marketing support at retail and consumer level including a 50th anniversary promotion offering 50 family passes for weareVertigo, the Belfast-based adventure, ski and trampoline centre, a fun reminder of the healthful vitality which bread brings to the family table.

“Marking 50 years in business is a fantastic achievement, and we would like to thank all our staff, suppliers and- above all – our customers who have supported us along the way. “We believe that we have all the ingredients to make the next 50 years even better and we look forward to continued growth and development as Linwoods reveals its recipe for success.”

Mr Tayto takes his butties to the skies T

Jacqueline Fitzpatrick, senior account manager, Linden Foods, Dungannon, is pictured with Liam Casey, Lidl buying director Ireland and Northern Ireland.

Success for Linden Foods at Meat Management Awards

D

ungannon-based meat processor Linden Foods has picked up the Best Poultry Product accolade at the Meat Management Awards, held in the Hilton Birmingham on June 30.

The award recognised the processor’s Lidl Deluxe Chicken and Leek Pastry Parcels, praising the product’s uniqueness, look and delicious taste.

“We’re extremely happy to have won the Best Poultry Product for our Lidl Deluxe Chicken and Leek Pastry Parcels,” said Jacqueline Fitzpatrick, senior account manager at Linden Foods. “We have a strong track record of producing award-winning poultry products, which is something we are extremely proud of.

“This particular product is a perfect example of innovation and creativity developed in conjunction with Lidl. We have received very positive feedback from this product, which again is a credit to the research and time devoted to perfecting ingredients, taste, cooking experience and overall aesthetics.

Linden Foods was also presented with two Highly Commended Awards.

he Tayto cheese and onion crisp butty has been added to Aer Lingus’ summer bia on board menu, available on flights from Belfast to London and a number of European destinations including Palma, Malaga and Faro.

Aer Lingus cabin crew report strong demand for the Pictured with Mr Tayto are, from left, Jo-Anne Taylor, Aer crisp sandwich Lingus, passenger Ella McGovern and Andrea Hunter, business development manager for Aer Lingus. on board, particularly on Spanish routes including Malaga and Majorca.

Weekend flights to London are also recording a significant uptake of the £3 Tayto crisp sandwich, which was inspired by the Simply Crispy pop-up cafe in Belfast. “We are delighted that our famous Cheese & Onion crisps are now available to Aer Lingus passengers on the Belfast routes and the crisp sandwich is a perfect way to enjoy the taste of home high in the sky,” said Elly Hunter, marketing director for Tayto.

5

NEWS

SuperValu and Centra toast local craft beers and exclusive wines

Pictured are Rhonda Montgomery, chief executive of Montgomery Food Consulting and founder of the Butchery Excellence Scheme; Ulster BBQ Champion Clayton Moore; Stephen Cochrane of M&W Farm Meats; and Sean Owens, managing director of Montgomery Food Consulting.

Portadown butcher wins Ulster BBQ Champion C

layton Moore from M&W Farm Meats in Portadown has been named Ulster BBQ Champion at the inaugural Ulster BBQ Championship, organised by butchers’ association, the Butchery Excellence Scheme.

Taking place at CAFRE’s Loughry food innovation centre in Cookstown, the competition saw M&W Farm Meats, which has shops in Portadown and Moygashel, win four category titles for its produce, including Best BBQ Premium Sirloin and an Innovation Award.

An expert judging panel included accredited cookery judge Dolan Heaney, award-winning chef Pauline McGurk and chief judge, chef Sean Owens.

“Sirloin steaks, burgers and sausages are all BBQ favourites,” said Moore. “To win awards for all of these and also to be named as overall Ulster BBQ Champion is incredible. With BBQing becoming increasingly popular in Northern Ireland, and not just during the summer months, we’ve put a lot of effort into our BBQ produce range.

We’ve even found that for many of customers, they BBQ all year round so this win will be invaluable to our business moving forward.”

Rhonda Montgomery, chief executive of Montgomery Food Consulting and founder of the Butchery Excellence Scheme, said: “We have had an amazing response to our first Ulster BBQ Championship competition, with well over 150 entries being received. The calibre of the entries has been exceptional.”

Pictured are, from left, James McLornan, trading manager of SuperValu/Centra with Darren Nugent of Pokertree at the Carrickmore Brewery.

S

uperValu and Centra have launched an exclusive range of wines and specialist craft beers, including local Northern Irish brews, in their stores across the Province.

Seventeen exclusive wines are now available in SuperValu and Centra off-licences across Northern Ireland, as part of a ‘Specially Sourced’ range. A distinctive circular symbol marks the range, which is sourced exclusively for both brands and developed in collaboration with the vineyards.

The wines are joined by over 50 ‘Select Brews’ beers, carefully chosen from craft and iconic breweries in Northern Ireland and around the world. The range includes wheat beers, lagers, stouts and ales, almost half of which are brewed locally.

SuperValu and Centra are the first off-licence chain in Northern Ireland to make Co Tyrone’s Pokertree brews, Golden Ghrian Ale and Seven Sisters Treacle Oat Stout widely available across the Province. Other local breweries included in the range are Whitewater Brewery from the Mourne Mountains and Lisburn’s Hilden Brewery.

Among international craft brews are Einstok Icelanic White Ale, a wheat beer from Iceland; Sierra Nevada, an IPA from California; and Er Boqueron, a lager made from purified Spanish sea water.

AN APPRECIATION: JAMES DOHERTY 1924-2015

J

ames Doherty, a well known Derry businessman who founded Doherty’s Meats and was also known as a civil rights activist, has passed away aged 90 on May 22.

Born on September 29, 1924, James was the only child of Tom Doherty and his wife Sarah (née Devlin). Tom was a butcher, carrying on a family tradition dating back to 1830, and James was instrumental in developing the family business into a major meat processing and distribution operation known for its spiced mince and sausages in particular.

James attended St Columb’s College in Derry and University College Dublin, where he gained a first class honours degree in commerce and economics, before returning to the family business to establish a meat processing plant in Letterkenny and establish a distribution fleet for the expanding operation’s pre-packed meats.

He maintained a strong presence in the business despite transferring management to two of his sons in the 1960s.

James was a religious man with a social conscience, a civil rights activist, a nationalist councillor on the old Derry Corporation and, at one time, chairman of the Nationalist Party.

He served on many boards including North West Regional College, the Western Education and Library Board, the Northern Ireland Housing Executive and University of Ulster.

Predeceased by his wife Phyllis and son Micheal, he is survived by five daughters and four sons.

6

To celebrate our 50 Years as a business, we are launching a great new look for our Bakery Range!

Linwoods Bakery has been a cornerstone of the organisation’s evolution and to mark our 50th year in business we have breathed fresh life in to our long-standing brand. For many years the Linwoods name has been synonymous with delicious, quality, fresh and locally produced baked goods. Now in acknowledgement of our pride in this brand, we present our range of much loved products in new packaging using a deep, rich purple to represent the luxury, quality and heritage of our baked goods.

We have also added some great lines to our Portfolio including our range of Luxury Cakes.

THANK YOU FOR YOUR CONTINUED CUSTOM AND LOYALTY.

RETAIL NEWS – INDEPENDENTS

Mourne Seafoods expands into e-commerce sales A

Pictured are, from left, John Hood, director of food at Invest NI, Harold Nicholson, managing director, and Lisa McBride, sales and marketing manager, of Mourne Seafoods.

NRFN SUPPORTS NI PLANS TO TACKLE LEGAL HIGHS

T

he National Federation of Retail Newsagents (NFRN) has repeated warnings to members not to sell legal highs following a debate in the Northern Ireland Assembly on plans to tackle new psychoactive substances, often misconstrued as legal highs.

new venture from Kilkeel-based supplier of fresh fish and shellfish to the hospitality trade, Mourne Seafoods, is offering e-commerce sales of fish delivered directly to customers’ doors.

Mourne Fish Box, supported by Invest Northern Ireland, is aimed at domestic fish consumers who will be able to buy 1kg and 2kg fish boxes delivered within 24 hours of despatch from Kilkeel.

Five fish boxes will initially be available, The Filleted Fish Box comprising cod, salmon, haddock, mackerel and hake; The Dinner Box with cod, smoked haddock and fish pie/chowder mix; The Dinner Party Box with seabass, scallops and oysters; The Smoked Fish Box with smoked haddock, smoked salmon and smoked mackerel; and The Scallops Box with scallops landed locally and hand shucked on the premises.

All Mourne Fishbox fish and shellfish is prepared ready to cook and presented in vacuum-sealed packs in an outer insulated and chilled box.

“Our aim is to provide the quality conscious fish consumer with the freshest fish he or she can buy and, through Internet technology and our courier network, we can do that throughout the UK and Ireland,” said Harold Nicholson, managing director of Mourne Fish Box. “Here in Kilkeel we have a tremendous range of fresh fish and shellfish being landed every day. When a customer orders a Mourne Fishbox on-line they can be assured that their box will comprise of fish that has been caught or processed within the last 24 hours.”

Legal highs are defined as substances that mimic the effects of illegal drugs, but are structurally different enough to avoid being classified as illegal under the Misuse of Drugs Act. As the representative body for responsible retailers, the NFRN has strongly advised all of its members not to sell legal highs.

The motion was introduced by Alex Easton, and the debate noted the concerning factor that these products are difficult to legislate for. If one is banned, others are produced

in its place. As such, the Northern Ireland Assembly urged the Westminster government to find a way to ban new psychoactive substances regardless of their chemical compound.

“The issue of legal highs is being brought up time and time again by troubled legislatures and action needs to be taken,” said Martyn Brown, national president of NFRN. “NFRN supports all plans to stop the sale of these dangerous substances.”

New venison product launched by O’Doherty’s Fine Meats

T

he latest addition to innovative butcher O’Doherty’s Fine Meats’ portfolio is a venison product targeted at developing sales abroad.

The Wild Venison Terrine is available in 300g packs retailing at £8.99 and is produced from Sika deer sourced through the Brookborough Estate in Co Fermanagh.

Enniskillen-based O’Doherty’s has developed the terrine in response to requests from local customers and those using its website. A key market for the new product is foodservice, including chefs in Northern Ireland, Great Britain, the Republic of Ireland, other parts of Europe and further afield including Australia.

“We’ve seen considerable interest in venison over the past few years especially from leading chefs who have been using our renowned Fermanagh Black Bacon in their dishes,” said Pat O’Doherty, managing director of O’Doherty’s. “The Wild Venison Terrine is based on a unique recipe that I’ve developed and includes venison, turkey and pork with herbs and spices. Interest in the meat has been developing because it has a lower fat content than beef.

“While it’s ideal served cold with a sweet chilli chutney, the terrine can also be grilled and cooked in an oven. It has a very rich flavour from the free range deer on the nearby Brookeborough estate.”

8

RETAIL NEWS – SYMBOLS

Centra hosts Health Action Awards L

ocal charity Action Cancer and independent retail group Centra have hosted their annual Health Action Awards, recognising schools with the best health education programmes in Northern Ireland.

Since 2003, the Health Action Awards have acknowledged the best health promotion projects in nursery, primary and secondary schools/ colleges in Northern Ireland with this year’s awards taking place at Titanic, Belfast.

Almost 60 schools picked up accolades for their innovative approach to health education, with the highest scoring schools in each Education and Library Board region receiving cash prizes of £200. In addition, The Stewart Bryans Memorial Prize of £400 was awarded to the City of Derry’s Carnhill Nursery School, for demonstrating the best overall improvement to health education policies over the past year.

The Awards are part of Action Cancer’s Health Action initiative which provides a range of health promotion sessions for schools and colleges across Northern Ireland. The programme is sponsored by Centra and has seen almost 500,000 young people take part since its launch.

Children from over 40 schools are pictured with Stephen Clements of Citybeat, Gareth Kirk, chief executive of Action Cancer, and Jennifer Morton of Centra.

“Centra are delighted to be able to support the promotion of healthy, active lifestyles for children across Northern Ireland,” said Nikki McDowell of Centra. “Our retailers are proud to continue this longterm sponsorship of Action Cancer’s health programme and support young people within their local communities.”

SPAR supports local with NI Pork Sizzler Month A

s part of its commitment to stock NI Pork throughout its ownbrand enjoy local range, SPAR introduced NI Pork Sizzler Month in association with NI Pork on May 25.

Promoting local pork in store and online, encouraging shoppers to

Pictured launching NI Pork Sizzler Month are Bronagh Henderson, Henderson brand marketing manager and Deirdre McIvor, CEO of The Northern Ireland Pork & Bacon Forum with Daniel Henderson from Jordanstown.

engage online for their chance to win prizes, the activity coincided with NI Pork’s TV advertising campaign showcasing local pork.

Prizes included three top range gas barbecues, with 20 runners up also winning mini portable barbecues and shoppers competing for spot prizes by uploading photos of themselves out barbecuing and enjoying NI Pork.

“Supporting local producers is at the heart of our business and has been for over 100 years,” said Bronagh Henderson, brand marketing manager of the Henderson Group. “We welcome the opportunity to champion NI Pork and promote quality which is integral to our new ‘enjoy local’ range.”

Deirdre McIvor, CEO of The Northern Ireland Pork & Bacon Forum, said: “We are delighted SPAR has come on board to support NI Pork’s Assured Origin scheme. We endeavour to protect and support the pig industry here in Northern Ireland and to get support from a retail partner such as SPAR is invaluable.”

Assured Origin NI pork is 100% Northern Irish and guarantees the highest standards. A key role of NI Pork is to encourage retailers to commit to local pork and educate shoppers on the quality and high production standards of the products – supporting the vital pig industry, sustaining over 400 farming families and 2,000 local jobs.

Holland & Barrett International reports strong growth

U

K wellness retailer Holland & Barrett International has reported growth of 5.5% on turnover of £368.8m for the year ended September 2014, up from £349.6m in 2013, in its latest Companies House filing.

Although Holland & Barrett International does not produce consolidated accounts, turnover would have grown by 7.7% to £513.6m had results for its 1,000-strong store portfolio been combined.

Pre-tax profits grew by £5m to £89.5m,

with an increased dividend of £63.4m paid to holding company NBTY Group.

Holland & Barrett Retail operates a total of 1,046 wellness stores in the UK and overseas, including its GNC and MET-Rx sports nutrition brands. Some 740 Holland & Barrett stores are located in the UK and Ireland with a further 300 owned and franchised stores across Europe and in other overseas markets such as Singapore, Malta, Dubai and China.

“A combination of acquisition and

expansion through franchising means we are now operating well over 1,000 stores worldwide, with approaching 100 franchise stores in nine territories,” said Chris Keen, chief finance officer for Holland & Barrett International.

“We continue to see sustainable growth this financial year across all channels and all markets.”

Holland & Barrett initially opened as a grocery shop in the late 19th century and has since specialised in health and wellness.

9

RETAIL NEWS – MULTIPLES

Clandeboye Estate secures smoothies deal

S-moo-th operator Bambi the Jersey cow joined Bryan Boggs from Clandeboye Estate and Caoimhe Mannion, marketing manager at Tesco Northern Ireland, to help launch Clandeboye Estate yoghurt smoothies into Tesco stores across Northern Ireland.

C

landeboye Estate, which produces the only yoghurt made in Northern Ireland, is now supplying yoghurt smoothies to Tesco in a deal initially expected to be worth £100,000 a year.

The blueberry, mango, strawberry and toffee flavour smoothies are

initially being sold in 12 stores across Northern Ireland, and the new listing has led to the company taking on a new technical production manager.

“Our partnership with Tesco since 2008 has allowed the business to grow year on year with sales to Tesco in 2014-15 showing a 30% increase on the previous year,” said Bryan Boggs of the Clandeboye Estate Yoghurt Company. “This gives us the confidence to keep developing and investing.

“Having established ourselves firstly with Greek-style and natural yoghurts, then a range of flavoured yoghurts, we looked at how we could grow the portfolio of products while still only using our own milk and sticking to what we do best, which is making yoghurt.

“We knew there were people not happy with the texture and high sugar content of standard fruit smoothies, and of a growing interest in dairy-based smoothies, so the obvious move was to develop our own range of yoghurt smoothies.”

Caoimhe Mannion, marketing manager of Tesco Northern Ireland, said: “Clandeboye Estate’s existing products are a firm favourite in our stores in Northern Ireland and we have no doubt these additions to the line-up will be a big hit with customers as well.”

The small company has a seven-strong team, and only uses milk from its own herd of Holstein and Jersey cows which graze on the pastures of the Clandeboye Estate outside Bangor.

Kestrel Foods lands fruitful deal with Asda D

ried fruit and nut business Kestrel Foods has landed a contract with Asda to supply four lines from its Forest Feast premium dried fruit range into 257 Asda stores across the UK. From June, Forest Feast Exotic Dried Mango, Sour Mango, Coco Mango and Wonder Berries will be available in 257 UK Asda stores, marking the first UK-wide Asda contract for Forest Feast which produces dried fruit, nut and seed products from its base in Portadown, Co Armagh. The business, owned by Lorraine and Michael Hall, supplies its products across the UK and Ireland as well as into over 30 countries worldwide.

Susanna Hassard, Asda regional buying manager for NI and Scotland (Grocery and Produce), said: “Asda is committed to supporting local companies and showcasing the very best of Northern Irish suppliers and produce across our UK network of stores. Forest Feast’s focus on new product development, convenience and health are all vital credentials which have established a trusted supplier relationship and a range which is of huge appeal to our customers.”

Susanna Hassard, Asda regional buying manager for NI and Scotland (Grocery and Produce), is pictured with Tim McVicker, commercial director, Kestrel Foods.

SuperValu bike race raises funds for Action Cancer S

Among those participating were Damian McCarney, services director at SuperValu (centre) with Sean McCloskey and Keith Tomlinson, operations managers.

10

uperValu hosted a cycle challenge recently for its retailers to help raise money for charity partner Action Cancer. The event saw participants cycle 40 miles from Portadown to Newry and back along the Newry Canal Towpath.

SuperValu retailers and staff took to their bikes and raised £4,000, which will support Action Cancer’s Big Bus. SuperValu stores involved included Dairyfarm, Kings Road, Coalisland, Comber, Downpatrick, Limavady, Portglenone and Portstewart.

The bus travels to over 220 locations across Northern Ireland providing free breast screening to women aged between 40-49 and 70 plus and MOT health checks to men and women ages 16-plus.

RETAIL NEWS – MULTIPLES

Lidl investing £20m in Nutts Corner distribution centre L

idl has unveiled plans for a major expansion of its regional distribution centre at Nutts Corner in Co Antrim to service its growing operations.

Testament to its commitment to Northern Ireland, the retailer is spending £20m extending and modernising its warehousing operations to meet the growing demand from consumers, particularly for fresh produce.

“The shopping habits of our customers have changed, with a much stronger focus on fresh products,” said Glen Cinnamon, Lidl’s Regional Director for Northern Ireland. “Our warehouse was built in 2003 and we now need to invest in creating a much larger and more modern facility to store and distribute fresh food so that we keep our shelves continuously stocked.

“When completed early next year, we believe this will be one of the most energy-efficient warehouses in Northern Ireland. We will be using the waste heat generated by the new refrigeration system to heat the rest of the building – we’ll be saving money on energy costs and these are savings that we can pass on to consumers.

“We increased employment by more than 25% in the past 12 months, and we now employ more than 640 in our stores and distribution centre. I expect this to grow but the numbers will depend on the level of growth we achieve.”

When completed, the facility will be larger than five full-size football pitches – making it one of the largest and most modern facilities of its type in Northern Ireland.

Trade Minister Jonathan Bell said: “Since opening its first store here

Trade Minister Jonathan Bell with Dermot McGirr, logistics executive, and Glen Cinnamon, regional director of Lidl.

in 1999, Lidl NI has grown to become one of our largest retailers. The announcement is good news for Northern Ireland and is an exciting prospect for local food producers. It demonstrates Lidl’s commitment to the high quality produce that we have become famous for.”

Lidl is already recruiting additional staff and expects to take on more when the new centre is opened. The retailer expects the work on the distribution centre to support around 100 jobs in the local construction and sub-contracting sectors.

Lidl is also investing in modernising its stores.

Lidl Northern Ireland gets involved in Community Works

L

idl Northern Ireland has unveiled a new local campaign, which will see the retailer support hundreds of community groups across the Province.

Lidl Community Works follows the success of the Lidl Surprises initiative in 2014, which saw Lidl deliver random acts of kindness to over 350 community groups in Northern Ireland.

“Supporting all things local – from local suppliers and local charities to local jobs and local communities is central to Lidl’s commitment to Northern Ireland,” said Glen Cinnamon, regional director at Lidl Northern Ireland.

“But we believe actions speak louder than words and that’s why we have created our ‘Community Works’ campaign. We want to give back to the people who have supported us on our journey since we opened our very first store here back in 1999.”

A panel of well-known faces, including international rugby player Rory Best, community worker Carol Doey, broadcaster Pamela Ballantine, chef and Lidl ambassador Ian Orr and TV presenter and model Zoë Salmon, are choosing 32 projects for Lidl to invest in.

EUROSPAR Crumlin undergoes a transformation H

enderson Retail’s EUROSPAR Crumlin store has recently undergone a complete transformation, with £460,000 invested in the new store layout including many new services and improving the store’s fresh offerings.

In addition to extra product range and a more spacious shopping experience, new services include Quinns Gelato Ice-cream, Barista Coffee and Daily deli, while a Subway franchise is due to open soon within the store.

One of the big developments at EUROSPAR Crumlin is the investment in a B Price Butchery Counter. Established in December 2010, the butchery business has over 30 years’ experience in the butchery trade. Priding itself on high quality produce, B Price makes all sausages, burgers and vegetable rolls in-store.

A transformed EUROSPAR Crumlin.

11

My Life in the Grocery Trade John McCann, Willowbrook Farms WHAT HAS BEEN THE PROUDEST MOMENT OF YOUR CAREER TO DATE? I think designing, building and completing our bespoke food manufacturing plant was a career high. It was a mammoth commitment – financially, emotionally and in terms of time – so it was an incredibly proud moment when it was officially opened in 2012. I’d also count being selected as an Entrepreneur of the Year finalist with Ernest and Young in 2012 as a proud moment.

WHAT IS YOUR CURRENT ROLE? I’m the managing director and founder of Willowbrook Foods – a fresh food producer supplying the retail and foodservice sectors, based in Co Down. I am also a director of Willowbrook Fine Foods, a company providing premium meal accompaniments.

BRIEFLY OUTLINE YOUR EMPLOYMENT HISTORY TO DATE. After graduating from Magee College with a degree in business studies, I joined an international carpet manufacturer. Having grown up on a farm, I always had an interest in agriculture, and couldn’t help but keep an eye on the market there. With my business background, I could see how shops and indeed consumers were crying out for quality, convenience products. I started to grow and package soup vegetables for local supermarkets. This was the start of Willowbrook Foods.

WHAT DOES YOUR ROLE INVOLVE? As MD, I’m responsible for the day-today running and strategic planning of Willowbrook Foods and also advise the Willowbrook Fine Foods business. Costing is obviously a key part of my role to make sure the business runs efficiently. I also manage all aspects of daily production to ensure orders go out on time. I’ve found that having the right staff is important, so I take a lot of time to ensure our people are dependable and motivated.

12

WHEN DID YOU TAKE UP THIS POST? Willowbrook Foods was established in 1968.

I’ve been at its helm for over 47 years.

WHAT ARE THE BEST/WORST PARTS OF YOUR JOB? It’s an incredibly fast-paced environment – short lead times from customers, coupled with the short shelf life of products, means it’s a busy, time sensitive business, so it’s hard to shut off in the evenings. This however is also the best part of the business – it’s action packed!

BRIEFLY OUTLINE A TYPICAL DAY. I tend to meet with various departments daily to get an update on progress, orders and new product development. I’m keen to ensure that Willowbrook is an innovator in the industry; so much of my time is spent with our NPD, production and sales teams to discuss any problems and come up with ways of resolving them.

WHAT IS THE BEST THING ABOUT BEING INVOLVED WITH THE LOCAL RETAIL INDUSTRY? Working with a wide range of local suppliers to grow and source fresh ingredients that we can then bring directly to the retail sector though innovation products, is a great process. We take a lot of pride in having successful relationships with the local retail industry, and we are delighted to have recently won the ‘Own Brand Local Supplier of the Year Award’ from the Henderson Group.

WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK? With a number of grandkids, I like to spend time with my family away from work.

TELL US SOMETHING ABOUT YOURSELF THAT NOT MANY PEOPLE MAY KNOW. I’m a champion sailor and have won the Irish National, Northern Irish and Southern Irish Championships twice. I’ve also represented the UK five times in the World Championships. Needless to say, I’m very excited about the Tall Ships coming to Belfast!

GROCERY SECTOR ANALYSIS

Sainsbury’s: 20 years in Northern Ireland

By Donald C McFetridge, retail analyst, Ulster University Business School

O

n 20 June 1995, Bill Clinton was in the White House, Robson & Jerome were top of the pop charts and David Sainsbury (now Lord Sainsbury of Turville) was in Belfast to announce his plans to develop store operations in Northern Ireland.

He promised to open seven stores within two years, 12 stores by the end of phase two and a grand total of 20 stores by the beginning of the millennium plus the possibility of entering the Republic of Ireland as well.

Sainsbury’s (who had explored the different options available to them in terms of acquisition) publicly stated that they preferred to grow their store portfolio organically, ie, through ‘new-builds’.

However, they were not prepared for the objectors who claimed that Sainsbury’s were riding rough-shod over them in terms of being allowed to open stores out of town when they (Stewarts, Crazy Prices and Wellworths) had all had store applications turned down for years in spite of having remained loyal to their customers during the previous 30 years of political unrest.

To be fair to them, Sainsbury’s took an awful lot of abuse in the press about their intentions although many claimed that they were only entering the Province on the back of the Loyalist and IRA ceasefires of the previous year (1994).

At the time, Northern Ireland had a very benign planning system and – in the absence of Planning Policy Guidelines (eg, PPG6 and PPG13 which existed in GB) – it at first appeared that they would be able to open up shop where they wanted.

That, however, was not to be the case.

There followed a series of high-profile public inquiries, judicial reviews and many objections to their plans which meant that they were unable to develop store operations at the speed or with the capacity they had originally anticipated.

To date, they have only 13 stores here and two of those were acquired from Curleys when Sainsbury’s discovered that organic growth plans would have to be aborted if they were to continue to increase their total number of stores.

We now have different fascia above the doors... but there is still one chain missing: Waitrose.”

On the other hand, Tesco played a much safer game in the public relations battle for the hearts and minds of Northern Ireland consumers: they announced one store at a time for their first three stores and cleverly played the town/city centre card by making sure the first of these was for a Tesco Metro in Belfast City Centre. That is, before they (even more cleverly) acquired the ABF chain (north and south) for the princely sum of £630m.

Tesco must still be patting themselves on the back for such a clever move and for such an extremely well-advised public relations team who guided them carefully through the minefields in the very public debate about town centre versus out-of-town retail developments.

The Northern Ireland food sector was witnessing an unheralded period of institutional and structural change and other interested parties were watching carefully

In a region the size of Northern Ireland, it is vital to have a chain of a minimum size of 12 stores in order to reach ‘critical mass’.”

from the side lines; notably, Safeway.

However, it took Safeway another two years (almost to the day) to announce – on 19 June 1997 – that they too planned to enter the Northern Ireland supermarket scene through a joint venture agreement with Wellworths.

They were eventually sold off to Morrisons who, after a very short tenure in the region, departed thus making room for ASDA to move in and acquire their sites and stores.

What was originally a very benign planning environment came to be much more complicated and complex during the following years to the extent that Sainsbury’s were unable to make progress at the speed they originally anticipated.

Coleraine – where they were to have their first store – became the subject of a planning appeal and Ballymena was the town in which they opened their first store.

Holywood Exchange at Tillysburn (D5) proved to be a nightmare for the company as they had to fight a lengthy, protracted legal battle in order to get permission for their outlet at that location.

Twenty years later, Sainsbury’s appear to be taking a back seat in the Northern Ireland supermarket scene.

In a region the size of Northern Ireland, it is vital to have a chain of a minimum size of 12 stores in order to reach ‘critical mass’.

They have obviously achieved this, but only marginally.

In June 2015, Barack Obama is in residence at The White House, Jason Derulo is top of the pop charts but, sadly, Sainsbury’s still have only 13 stores.

In the interim, Northern Ireland consumers have undoubtedly witnessed a period of radical change in terms of the shape and size of the supermarket scene.

We now have different fascia above the doors of our supermarkets but there is still one chain missing: Waitrose.

It will be interesting to see whether or not they eventually set up shop here, but one thing is certain: during the next 20 years, we are unlikely to see the number of far-reaching changes in the structure of the supermarket landscape in this region which we’ve seen in the 20 years just gone.

Donald C McFetridge is a lecturer in Retail Studies based at Ulster University Business School in Coleraine. He is also the author of four business studies textbooks, as well as being a regular contributor on radio, television and in the print media in respect of retail matters, locally, nationally and internationally.

13

STORE FOCUS

Tracy Denning

Lidl High Street, Belfast Tracy Denning, area manager of Lidl High Street Store, tells Ulster Grocer about the discount retailer group’s first store in Belfast City Centre which replicates its successful formula while attracting a wide demographic of passing shoppers.

WHEN DID THE STORE OPEN? Lidl opened at High Street, Belfast, on November 27, 2014. The premises went from an empty, unused shell, to a bright modern, fully-completed supermarket in 12 weeks. Despite being in the city centre, the store offers what is essentially a standard Lidl shopping experience that you would get anywhere else in our other 37 stores. It has a multi-storey car park on top of the store, an in-store bakery and a shopper-friendly convenient layout.

14

STORE FOCUS

WHAT KIND OF AREA DO YOU SERVE? High Street is Lidl’s first city centre store in Belfast, so our customers tend to be passing commuters and people who are in the city specifically for shopping purposes. We have a wide demographic, from students to the typical family household.

WHAT IS ON OFFER IN THE STORE? At Lidl NI, we are very proud of our fresh offering, primarily in terms of quality, but also price. We are committed to supporting the local agri-food industry, which is why we spent over £85m last year on buying local produce from over 35 local suppliers.

WHAT IS YOUR COMPETITIVE ADVANTAGE? Our competitive advantage lies within what we believe is outstanding quality at unbeatable prices, whether that be in our Fresh, Ambient or Non Food offerings.

Independent test tastes tell us that once a consumer tries our own Lidl brands they find it to be as good as, if not better than the branded, more expensive alternative.

WHAT IS LIDL’S LOCAL SOURCING POLICY? Last year, Lidl NI spent £85m buying local produce from over 35 local suppliers, helping to sustain over 400 farming families. We

were the first retailer in Northern Ireland to be accredited NI Pork Champion Status.

All the fresh pork in our own Lidl brand Strathvale is Assured Origin NI Pork and we are delighted the Ulster Pork and Bacon Forum have recognised our commitment to support the local industry. Our commitment to supporting Northern Ireland has been present ever since we entered the market back in 1999; since day one, our milk has always been from Strathroy Dairy in Omagh.

ARE THERE ANY RETAIL TRENDS SPECIFIC TO THE NORTHERN IRELAND RETAIL MARKET? The Northern Irish consumer is very price savvy; however they will never compromise on quality. That’s why, at Lidl, we believe we have a model that works and suits the single student, as much as the busy family; a model that sources the best quality Northern Ireland has to offer at a price that won’t be beaten anywhere.

WHAT ARE YOUR OPENING HOURS? We have standard Lidl opening hours, which are Monday-Saturday 8am-9pm, and Sunday 1pm-6pm.

15

BACK TO SCHOOL

Honey Monster teams up with Minions H

oney Monster Foods has announced a licensing partnership with the biggest animated franchise in the world, Despicable Me, which will see the introduction of limited edition Honey Monster Puffs with banana flavoured crispies.

The breakfast cereal brand, well-known for its bright yellow Honey Monster character, has teamed up with Minions ahead of its June film launch. The new film, Minions, is a spin-off of the popular Despicable Me franchise, and gives the starring roles to the rebellious and delightfully flawed Minion characters that have become a global phenomenon.

Honey Monster Puffs with banana flavoured crispies are aimed at attracting new people to the breakfast cereal category as they appeal to Honey Monster and Minion lovers alike, and will provide standout on shelf with a co-branded pack design.

The new design includes Minions on the front of pack, as well as featuring a large Minion cut-out on the back of pack for some breakfast-time fun.

“As part of the recent brand relaunch, we’ve brought a more grown up, more responsible Honey Monster character back into the public consciousness and we’re hoping that that the rebellious Minions won’t lead Honey Monster astray with their comedy antics,” said Andy Valentine, marketing director at Honey Monster Foods.

“It’s a really exciting partnership and with the cereal category currently losing a bit of ground, we hope that this great tasting, limited edition product linked to this summer’s major family movie event will bring a smile back to breakfast-time.”

The limited edition product will be available in a range of retailers to tie in with the film launch in cinemas. The movie launch will be heavily supported across all media platforms.

Honey Monster Puffs with banana flavoured minions are available in 450g formats, with an RRP of £2.

16

MAMMOTHS FROM SNACKLETON SNACKS LAUNCHES IN NORTHERN IRELAND

A

n exciting new brand – based on the insight that consumers want crunchier, big bite pieces offering a more satisfying bite – has been introduced in the UK market.

New Mammoths are ‘bigger than big’, massively-crunchy pickled onion corn snacks.

Mammoths Pickled Onion corn snacks pack a punch on flavour and bite, with a superior taste and crunch.

Mammoths are available in handipack 30g, and multipack format (8 pack).

The new product launch will be supported in store with high impact POS to announce the arrival of Mammoths, and an extensive sampling campaign.

FOOD & DRINK NEWS

Consumer Insight and Market Update

BY JASON WINSTANLEY, SENIOR INSIGHT AND RESEARCH MANAGER AT MOY PARK BUYING DOMESTIC PRODUCT – A POSITIVE LEGACY OF HORSEGATE? It is now almost two and a half years since the industry trauma which was horsegate. While there is no doubt that elements of the scandal continue to linger in the public mind-set, in many respects, lots of the disruption caused has now eased. Take frozen ready meals and frozen meat products, for instance, the two categories which were most affected. Both saw a very poor performance in 2013, as shelves were cleared and shoppers steered clear. The latest data from Kantar Worldpanel, though, shows that these two categories are both growing ahead of the market1. Similarly, the IGD found that, in the immediate wake of the crisis, levels of trust in grocery companies understandably fell, but that, by the summer of 2013, just a few months after the scandal broke, levels of trust in the industry had recovered substantially2.

So which elements have lingered? Are there any elements of the horsegate crisis which have left a legacy for the industry? Well, one area which seems to have benefited is the consumer desire for more domestic products

and ingredients, and the horsegate crisis certainly played its part in cementing domestic origins as a badge of trust in the consumer mind-set. For instance, in 2007, the IGD found that 55% of shoppers claimed they would buy British products if available; six years later, and in the aftermath of the crisis, this number had risen to 78%2.

This drive for domestic products seems to be a lasting legacy of horsegate; the latest ShopperVista research from the IGD shows that, in May of this year, 80% of shoppers stated that supporting local and British producers was at least ‘fairly important’ in driving their choice of products3. Recent Moy Park research also backs up this finding, with only 15% of shoppers stating that they never seek out home-grown food products.

When specifically asked about the provenance of fresh chicken, 83% of shoppers believe that it is at least preferable that the chicken is domestically-farmed, with just over half believing it is ‘very important’ or of ‘the utmost importance’4.

In fact, consumers are also prepared to pay for the additional peace of mind which

clarity on provenance brings to their food; the majority of consumers questioned in a recent YouGov survey – seven in 10 – stated that they were willing to pay up to 10% more for domestic meat and poultry products5.

Retailers are increasingly stocking UK-only product in many categories, and a quick walk around any major supermarket will reveal a whole host of point-of-sale materials devoted to advertising the fact. Post-horsegate, many retailers made wholesale changes to their sourcing policies, and this has helped to establish a new normal, where ‘local’ becomes the expectation for many consumers. There is little doubt, therefore, that horsegate has played its role in the emergence of the socially conscious consumer, and heightened our awareness of the provenance of our domestic agriculture.

Sources: 1: Kantar Worldpanel, 52 weeks to 24th May 2015.

2: IGD Traceability, Transparency and Trust, October 2013.

3: IGD ShopperVista research, May 2015.

4: Moy Park survey, June 2015.

5: YouGov Meat and Poultry Report, May 2015.

LMC targets local school kids

A

n overwhelming 93% of Northern Ireland school children aged between 11 and 18 consider cooking to be an essential life skill, with 77% of them believing that it is important to source products locally.

According to a survey which was carried out on behalf of the Livestock and Meat Commission (LMC) amongst post primary schools across Northern Ireland* to discover pupils’ attitudes to cooking and food sourcing, Patrick King from St.Colman’s Newry. there was an increase in the number of pupils who recognised the Northern Ireland Farm Quality Assured Scheme (NIFQAS) logo compared to a similar survey carried out in 2013.

“The LMC education programme aims to promote the quality and safety of Northern Ireland Farm Quality Assured beef and lamb in post primary schools and over the past 15 years we have worked closely with some really enthusiastic students,” said Cherrie Kenny, manager of Education Services at LMC. *Results based on 622 responses from pupils across Northern Ireland.

17

FOOD & DRINK NEWS

Boost introduces new Red Cherry and Cherry Burst flavours B

oost Drinks has introduced two new variants including a Red Berry, which is exclusive to Northern Ireland, and Cherry Burst.

The Red Berry flavour offers independent retailers the chance to capitalise on the increasing popularity of the flavoured energy drinks category, and comes in a 250ml can format, price marked at 49p and available in cases of 24. As with the entire Boost range, Red Berry will not be sold in supermarkets.

“New product development is a key part of our commitment to the independent sector,” said Noel Allen, marketing field manager for NI. “Our Champion of the Independents initiative is really building traction with both the wholesale and retail sectors with more and more trade customers wanting to stock products not available in the multiples, and to work with a supplier that has the mindset of a dedicated partner. Indeed, Boost is seen by many retailers as their own brand.

“Flavours are enjoying significant growth currently – with appeal all year round and across a wide demographic. So we have high hopes for Red Berry, which joins Original, Sugar Free, Citrus Zing, Exotic Fruits and Sugar Free Pink Lemonade in the 250ml can 49p PMP range.

“Our PMPs are attracting new consumers to Boost while the great taste brings them back again – building sales and delivering a great margin. Our 250ml can flavoured energy SKUs are already enjoying a 45% year-on-year increase in orders in terms of volume and Red Berry is expected to add further momentum to sales.”

The launch of Red Berry will be supported by POS, merchandising, advertising and social media activity, as will Cherry Burst, which also comes in a 250ml can format, price marked at 49p and available in cases of 24.

Top UK marketing award F for NI farm enterprise

ollowing on from success at the Ulster Grocer Marketing Awards where it picked up Best Brand, Cloughbane Farm Shop has won the UK Food Chain Marketing Award at the Pig and Poultry Awards in London.

Based at Pomeroy in Co Tyrone, Cloughbane developed from a family farm owned by Sam and Lorraine Robinson and their two sons.

Judges commended the business for creating a brand identity which is ‘traditional but used very creatively and in a contemporary manner’.

“We are thrilled to have won this very prestigious award for quality produce and effective marketing,” said Lorraine Robinson, managing director of Cloughbane Farm. “It’s a tremendous endorsement of the business, our staff and customers.

“Provenance is a key marketing feature for us. Customers know that the products use ingredients from our farm and surrounding farms and that they are processed to the highest hygiene standards.

Our farm shop provides essential first hand feedback from shoppers and will remain an important part of the business.”

LEFT: Sam and Lorraine Robinson of Cloughbane Farm Foods.

Flahavan’s launches new Original Granola I

rish porridge producer Flahavan’s has launched Flahavan’s Original Granola, which highlights the company’s commitment to growing its offering to consumers through new product development and innovation.

Using 100% natural Irish porridge oats, Flahavan’s Original Granola combines toasted wholegrain Irish oats with delicious fruit, nuts and seeds and is free from additives and preservatives. The easyopen, resealable pack creates lasting freshness, making it ideal for consumers who not only want a delicious breakfast but also want to snack on the go.

“We are thrilled to launch our Original Granola in Northern Ireland,” said Karen Fennell, brand manager for Flahavan’s. “As a business we pride ourselves on creating innovative, quality products for consumers and we are delighted to add our new granola to Flahavan’s extensive product range, which gives shoppers another delicious way to enjoy oats as a morning staple.”

18

Tel: 028 9083 2232 www.star-rentals.com TOP 25 LOCAL FOOD & drinkS COMPANIES

Our food is high quality, safe and wholesome

By Agriculture Minister Michelle O’Neill

T

here is no doubt that the agri-food industry continues to be our biggest success story.

Thanks to continued creativity and innovation, it has defied economic trends and is now a £4.3bn industry leading the way in export growth.

This economic growth and export expansion is vital if we are to not just survive, but to thrive.

Accounting for 10% of our private sector employment, it is bringing significant new jobs and making a huge contribution to our local economy.

My Department and the Executive will continue to help the industry sustain its impressive track record and global reach, much of which is thanks to the superb facilities and resources it has access to, right here on our own doorstep. However, most of the credit for such continued success goes to the highly-committed people producing high quality produce. Without the dedication and passion of our farmers and growers, producers and processors, marketers, packaging and sales specialists and retailers, we would not have this success story.

Government also has a role to play in creating an environment supportive to the sustainable competitiveness of the sector.

Our newly opened £3m Food Innovation Centre at the College of Agriculture, Food and Rural Enterprise – Loughry Campus, will offer fresh inspiration to the industry to develop world class innovative food products, helping it to exploit market opportunities and supply the right products at the right price, at the right time.

Jointly funded by DARD and the Executive’s ‘Jobs for the Economy’ initiative, the centre will act as a key ‘food hub’ to support co-operation between government, research institutions and industry, and will demonstrate our commitment to the vision outlined by the Agri-Food Strategy Board (AFSB) in Going for Growth, their strategic action plan.

Locally, our message to consumers and tourists is – our food is high quality, safe and wholesome. Buying locally produced food, supporting our local farmers, growers and retailers, boosts our entire economy.

Local shops are also a vital route to market for many of our producers.

While I fully acknowledge the very tough time farmers have had in 2014 and the first half of this year, the outlook certainly looks bright for our agri-food industry. Everywhere I go I sense a great excitement and energy around the sector for the future so we must do all we can to continue to showcase the award-winning quality of our local produce, the excellence of our local producers and the strength of our agri-food industry as a whole.

Marketing body puts industry in seat to drive exports

By Tony O’Neill, chairman of the Agri-Food Strategy Board

T

he vast majority of the 118 recommendations in the Agri-Food Strategy Board’s Going for Growth strategic action plan for the future development of our single most important manufacturing industry have either already been, or are in process of being, implemented.

We hope to see progress later this year on the European Rural Development Programme, which will provide funding support to boost the farming sector.

Another key recommendation, a single marketing body is likely to be up and running early in 2016. This will coincide with our first Year of Food.

What is being created is a new company that will comprise members largely drawn from the industry and especially companies, both large and small and across the various sectors.

The new company will develop and co-ordinate a coherent marketing strategy and work with stakeholders on an agreed programme of imaginative initiatives designed to accelerate the growth of our food

and drink in key global markets.

A key influence in the decision over the single body is the success being achieved by Scotland Food and Drink. There’s much that we can learn from the Scottish model, and I recently had an opportunity to explore the work of this body and to discuss how we can work together to expand exports.

Scotland Food and Drink is a not-for-profit organisation driven by industry leaders that works in partnership with stakeholders.

It’s also a membership organisation that seeks to support 340 member food and drink businesses in achieving their export-focused ambitions.

Our new marketing-led organisation will endeavour to follow the Scottish model by putting the food and drink industry here firmly in the driving seat. It makes sound business sense to enable the industry to lead the way, working in close partnership with stakeholders on coordinated measures to drive faster growth here.

A key requirement for the Northern Ireland body, of course, will be to pinpoint the markets and actions to support growth and enable us to achieve the action plan targets.

Bringing everyone together to discuss market opportunities and identify actions and ideas within the framework of the new body will enable us to harness the collective resources, talents, knowledge and experience of our most successful industry.

19

Tel: 028 9083 3040 www.ni-trucks.co.uk TOP 25 LOCAL FOOD & drinks COMPANIES

Focus on the Top 25 sponsor Featuring Paul Magee, sales manager, Light Commercial Vehicles for NI Trucks TELL US ABOUT YOURSELF I have been in the commercial vehicle and motor business for nearly 20 years, working in retail, commercial and the fleet sectors. I am a family man with four rugby mad sons and two dogs. Weekends are spent relaxing with the family and enjoying rugby.

WHAT DOES A TYPICAL DAY INVOLVE? Early starts and late finishes; within the Commercial Vehicle sector, there is no such thing as a 9-5. Customers need the flexibility that our dealership has to offer, 24-hour cover and the longest service opening hours for any commercial dealership in Northern Ireland.

Customers love the reassurance that someone is always available.

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE? I first started in NI Trucks in 1995. It has been a fantastic experience working with the various models and ranges that we offer at NI Trucks. My recent promotion to sales manager is an obvious highlight; it has been a great year for NI Trucks and Iveco and a highlight from this year is Iveco Daily finally getting the recognition it deserves by winning International Van of The Year 2015.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB? NI Trucks have a great long-term loyal customer base. It is always a pleasure to work with our existing customers as we continue to nurture and build strong relationships.

Equally, it is very satisfying to see the high number of new customers being drawn to the Iveco brand.

WHAT IS YOUR MOST DIFFICULT TASK? Losing out on business. No-one likes to miss out on a deal, but managing your disappointments is an important attribute to have – as the saying goes ‘you can’t win them all’; however you can certainly give them all your very best effort.

WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED? Attitude is everything; the difference between a good day and a bad day lies firmly with you.

20

Invest in yourself, always strive to become better at what you do.

and the recent introduction of the exclusive 8 speed Hi-Matic automatic model.

WHAT IS YOUR BIGGEST GRIPE? There is simply no excuse for poor service, however my biggest gripe is other people not being prepared to go that extra mile.

We live in a 24/7 world, so being adaptable and flexible should be an everyday part of working life.

WHERE IS YOUR FAVOURITE PLACE? Hard to beat the North Coast (when the weather is good). But Magens Bay in St Thomas is the most stunning place I have been.

WHAT TALENT WOULD YOU LIKE TO HAVE? To be able to play a musical instrument.

WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? To continue to develop the sales for NI Trucks and Iveco brand. To build on the success that the Iveco Daily has had to date with the International Van Of The Year Award 2015,

WHAT IS YOUR FAVOURITE FOOD PRODUCT? I love to cook, all homemade, from meatballs for the kids to a gourmet meal for friends. There is nothing better than buying local ingredients and rustling up a fine meal for others to enjoy.

HOW DO YOU RELAX? Time spent with family and friends soon helps you forget the challenges of any hard week!

Tel: 028 9083 3040 www.ni-trucks.co.uk TOP 25 LOCAL FOOD & drinks COMPANIES

Major expansion project underway for Moy Park M

oy Park is one of Europe’s leading food companies and employs over 12,000 people across 14 processing facilities in the UK, Ireland, Holland and France.

The company has a turnover of £1.4bn and supplies leading retailers and foodservice providers throughout the UK, Ireland and Europe.

Moy Park is an industry-leading manufacturer of organic, free-range and higher welfare chicken and turkey, and is the number one poultry brand in Ireland, with over 50% of Irish households buying the brand. Its team of experienced chefs develops hundreds of new product concepts per year to meet changing consumer tastes and trends.

With five million chickens processed per week and one million turkeys per year, Moy Park is one of the largest and fastest growing poultry companies in the UK and Europe.

Although best known for fresh, locallysourced poultry, Moy Park also produces beef products, vegetarian products like spring rolls and onion rings and desserts including donuts and apple pies.

As part of the company’s strategic plans to grow fresh locally-farmed chicken for UK and Ireland customers, Moy Park launched

Janet McCollum, CEO of Moy Park.

a major expansion programme across its farming base in Northern Ireland last year.

The programme has gone from strength to strength and the company is on track to have

250 new poultry houses in operation or under construction by the end of this year.

In 2014, Moy Park announced a £170m investment to further develop the company’s state-of-the-art processing facilities. Phase one of the development at the Dungannon facility in Northern Ireland is now complete and has significantly increased production from 1.3m to 1.9m birds per week.

Moy Park was the first business from Northern Ireland to be recognised in the leading UK wide Corporate Responsibility Index and has been consistently named as one of Northern Ireland’s top green companies by Business in the Community’s ARENA Network. The company achieved an ambitious goal of sending zero waste to landfill across all its manufacturing sites and its agricultural base in 2014 and has furthered its commitment to environmental sustainability with a major on-farm investment in leading edge biomass technology.

Moy Park was recently named Product Developer of the Year at the Meat and Poultry Processing Awards and was winner of an International Safety Award with merit from the British Safety Council.

Dale Farm grows on back of £50m investment D

ale Farm is Northern Ireland’s leading dairy business, a farmer cooperative owned by the 1,400 dairy farmers who supply it with milk. Employing 1,200 people, the company produces a wide range of dairy products from eight manufacturing plants across the UK, six of which are in Northern Ireland. As well as being the local market leader, Dale Farm is one of the top five dairy suppliers in the British Isles and a major exporter selling to over 40 countries worldwide.

Dale Farm is well known for its marketleading products including fresh milk and ice cream, as well as Dromona butter, cheese and spreads, Fivemiletown speciality cheese products and Spelga yogurts, some of Northern Ireland’s most iconic food products.

The company has enjoyed significant growth in recent years on the back of a major £50m investment in state-of-the-art production facilities and in developing a pipeline of new products.

22

Tel: 028 9083 2232 www.star-rentals.com TOP 25 LOCAL FOOD & drinkS COMPANIES

Henderson Group’s Joint Managing Director Martin Agnew celebrates with the Marketing Team, from left, Bronagh Luke, Siobhan Murphy, Aidan Rodgers, Brenda Mulligan, Conor Toland, Catriona Rafferty, Paddy Doody and Leanne Rice.

Marketing investments pay off for Henderson Group at industry awards T

he Henderson Group is celebrating after two great wins and highly commended recognition at the 27th annual Ulster Grocer Marketing Awards 2015, showing how its marketing investments in 2014 have paid off.

The Group, which owns the SPAR and EUROSPAR franchises in Northern Ireland, invested £3.6m in marketing in 2014, and was awarded winner of Best In-store Consumer Sales Promotion, winner of the Green Retailer of the Year award and highly commended in the Best Marketing Campaign category.

The award for Best In-store Consumer Sales Promotion was in recognition of the highly engaging and interactive SPAR Shop & Win Promotion, which was rolled out to 285 stores across Northern Ireland. The campaign was designed to drive shopper loyalty and frequency across the Province by rewarding shoppers with instant prizes and the chance to win a top daily prize. The campaign allowed SPAR NI to shift the needle against strong competition in the convenience channel and deliver on core marketing objectives.

Results over a six-week period included a sales increase across the SPAR estate of 8%, with an increased footfall of 4%, a 56% redemption rate in vouchers from shoppers, and 85% backing from the SPAR retail estate in terms of participation and compliance.

Other successes on the night included the Green Retailer Award of the Year, won by Henderson Retail for its environmental ethos, which remains at the heart of the business.

By working with employees and suppliers, new procedures and practices have been implemented through a two-year, £700,000 investment programme in 2013/14, which aimed to reduce impact on the environment by focusing on waste and energy management.

Finally, the team was Highly Commended in the Best Marketing Campaign category, thanks to the £350,000 investment in the Hearts and Minds Christmas Campaign. The creative, which bravely invested heavily in building an emotional affinity with customers, played a major role in delivering a record sales performance over the competitive two

week Christmas season (+2.7% year on year), which surpassed every sales target set.

“The recent success at the Ulster Grocer Marketing Awards is a great reminder of our successful year, getting to know our customers even better, and establishing a trusting and loyal connection with them,” said Brenda Mulligan, head of Brand Marketing.

“From the development of our first non-product led campaign at Christmas, to the everyday promotions we bring to our customers in store, we’re delighted for it all to be recognised within the industry and to deliver results for our retailers.”

So far in 2015, the Group has invested £4m in its marketing strategies, which includes the launch of the new, fresh SPAR own brand line, enjoy local, which supports 22 of Northern Ireland’s finest farmers, growers and suppliers through 126 products, to deliver a better everyday shopping experience in over 400 stores across the country.

23

Tel: 028 9083 3040 www.ni-trucks.co.uk TOP 25 LOCAL FOOD & drinks COMPANIES

SHS Group celebrates 40 years in business T

Elaine Birchall, CEO of SHS Group

he SHS Group celebrates 40 years in business this year, and is proud to be ranked amongst Northern Ireland’s top businesses, says CEO Elaine Birchall.

The Group has evolved from a local sales and distribution company to a substantial conglomerate incorporating branded drinks and food operations, a substantial private label food business and traditional sales and marketing services.

Underpinning this growth has been the development of brands, and successful acquisition and integration of some iconic GB businesses. Throughout this change, a constant has been maintaining strong relationships with strategic partners and customers.

Today, the SHS Group has over 700 employees across the UK and Ireland with an annual turnover of around £400m across four divisions. Owned brands include WKD, Shloer, Bottlegreen and Crucials Sauces, and the UK & Ireland Sales and Marketing divisions manage brands such as Colgate, Nivea, Nurofen

Finish, Jordans, Tunnocks and Mars Drinks.

In addition, the Group is the largest supplier of own label herbs and spices in GB. “Despite a challenging trading year, both our owned and managed brands performed strongly up to the end of 2014,” says Birchall.

“We established a new international business team dedicated to taking our brands and product concepts to markets such as Canada, Australia and the Middle East.

“For 2015 and beyond, our focus will be on supporting and developing our Group brands, refining our service offer for our Sales & Marketing and private label businesses, and seeking growth opportunities in new categories and markets.

“Our Belfast centre of excellence will continue to fulfil corporate governance and best in class back office operations. We will remain a profitable, independent and deliberately diverse family business that owns, markets and distributes great FMCG brands for the benefit of future generations of employees, business partners and shareholders.”

Harnessing local expertise, passion and commitment at Coca-Cola C

oca-Cola was introduced to Northern Ireland by the Robinson family in 1938. What began as a one-man enterprise, when Tom Robinson first brought the brand to Irish shores, has grown into the vast business in operation today.

The £93.5m state-of-the art manufacturing facility comprises nine production lines and has the capacity to produce 32.4 million cases of product per year; this enables the production of a varied portfolio of products, including its own locally-sourced water Deep RiverRock.

Employing 570 people in Northern Ireland, and 900 on the island of Ireland, at Coca-Cola people are its greatest asset and its business success is directly attributable to its expertise, passion and commitment.

Coca-Cola aims to attract the best people and develop them to the best of its ability, and seeks to do this from the local area. Since relocating to Knockmore Hill, the business has not only created over 200 new jobs but has also focused on developing its existing employees through training, coaching and mentoring programs aimed at providing its people with rewarding long-term careers.

Giving back has always been part of the way Coca-Cola does business, supporting communities through the provision of time, resources, expertise, volunteering, funding, sponsorship and in-kind support. Coca-Cola HBC NI continues to actively invest in the local community, working in partnership with charity, community and environmental organisations on meaningful initiatives that benefit others and demonstrate the company’s commitment to corporate responsibility.

24

Tel: 028 9083 2232 www.star-rentals.com TOP 25 LOCAL FOOD & drinkS COMPANIES

Northern Ireland’s Top 25 Food & Drinks Companies increase sales by 13.3%

By Jonathan Cushley, D&B

2

015 sees the third compilation of a Top 25 Northern Ireland Food & Drinks Companies. The listing has been compiled using the same sources as its big brother, the Ulster Business Top 100, utilising D&B’s Investigate marketing and analysis tool. 2015 sees 21 of the 25 companies being eligible for inclusion in both Top 25 and Top 100 listings.

TURNOVER Sales within the Top 25 have been analysed using financial results relating to the period late 2013 to late 2014; these being the latest annual accounts for the included companies, and show a significant 13.3% increase on the prior year.

The combined turnover of the listed companies reached £6.384bn, against a corresponding figure of £5.634bn for the same 25 companies year-on-year.

Moy Park has retained its top position within the listing, posting sales of £1.201bn for the year ending 31/12/13.

The inclusion of Dunbia in the 2015 listing has helped the 2015 listing far outstrip the 2014 listing, when turnover results of £4.811bn were posted. A significant portion, but not all of the sales growth, can be attributed to Dunbia. The Dunbia Group of businesses has previously traded as private unlimited companies and, as such, they were not required to file financial results.

The inclusion of Dunbia does not affect year-on-year comparisons.

Interesting, only six of the 25 companies posted reduced turnover for their year-on-year financial figure comparatives.

PROFITABILITY The success of any business cannot be based solely on top-line sales growth, a key factor in any measurement of success is in the generation of profit. In the Ulster Grocer Top 25 listing, we have reviewed the pre-tax profit figure posted by each of the organisations.

In the 2015 listing, the Top 25 Food & Drinks Companies posted challenging profit growth of 2.3%, increasing their profits from £130m to £133m. This represents a latest financial profit margin of 2.1%, comparable to a prior year of 2.3%.

The tightening of margins would reconfirm

the challenging/competitive marketplace the Ulster Grocer Top 25 businesses trade within.

Of the 25 companies, only two businesses posted pre-tax losses for their last financial year.

Unsurprisingly, Moy Park continued to post the highest profit figure of £33.8m (profit margin 2.8%), but continued mention should be made of The Old Bushmills Distillery Company, which posted impressive profits of £22m on a turnover of £69.1m; a 32% profit margin following on from a 33.8% margin in 2014.

Only six of the 25 companies posted reduced turnover.”

TANGIBLE NET WORTH (SHAREHOLDER VALUE) The third measure of a company’s overall success utilised when compiling the Top 25 listing is the company’s value to its shareholders. In its simplest form, it is the Shareholders Funds (issued capital) plus Retained Profits minus Intangibles.

The value of the 2015 Ulster Grocer Top 25 Companies to their shareholders is currently £846.6m.

The Shareholders’ return for the Top 25 businesses equates to Profit/Net Worth as a percentage – 15.7%.

Inventory Turnover defined as the Turnover to Net Worth: This volume ratio indicates how many sales pounds are generated with each pound of investment and this equates to for the 2015 listing – (7.54).

Two of the Top 25 companies show a negative Tangible Net Worth.

EMPLOYEES & LOCATION The Top 25 Food & Drinks Companies employed a total of 21,082 people, with Moy Park and Dunbia as numbers one and two in the listing, accounting for 8,473 and 3,256 employees respectively.

Fane Valley Co-operative Society and Henderson Retail also topped significantly over 1,000 employees.

READER NOTES For this compilation of a Top 25 listing for Ulster Grocer, a date of 10/06/15 has been used as a cut off for inclusion of financial results and only businesses registered in and filing accounts within Northern Ireland have been considered for inclusion.

Financial Information has been gathered using D&B’s Investigate Market Research & Analytics Tool.

Both D&B and Ulster Grocer magazine are aware that, due to various group structures, companies which would be expected to be contained within the Top 25 may not do so. For example, it would be expected that businesses belonging to Kerry Group would be included in the Northern Ireland listing; however, due to group structures, their Northern Ireland turnover would fall within Irish or UK mainland-based subsidiaries.

The non-filing of financial results, such as with private unlimited companies, means that some additional entities which would expect to be included in the Top 25 companies have unfortunately been excluded.

ABOUT D&B D&B provides the information, tools and expertise to help Customers to Decide with Confidence. D&B enables customers to have instant access to objective, domestic and global information whenever and wherever they need it. Customers use D&B Risk Management Solutions to manage credit exposure, D&B Sales & Marketing Solutions to find profitable customers and business partners and also utilise D&B Supplier Management Solutions to assist in managing supplier relationships both efficiently and profitably.

More than 90% of the Global 1000 rely on D&B as a trusted partner to enable confident business decisions.

For more information, please e-mail cushleyj@dnb.com or visit the website www.dnb.com/uk 25

Tel: 028 9083 3040 www.ni-trucks.co.uk TOP 25 LOCAL FOOD & drinks COMPANIES Rank

Company NAME

ACCOUNTS Year Ending

Turnover (£000)

1

MOY PARK LTD

31/12/2013

1,201,148

2

DUNBIA LTD

3

31/12/2012 30/03/2014

764,242

FANE VALLEY CO-OPERATIVE LTD

30/09/2014

553,888

4

UNITED DAIRY FARMERS LTD

31/03/2014

443,155

5

HENDERSON WHOLESALE LTD

31/12/2014

412,941

6

SHS GROUP LTD

03/01/2014

393,273

7

HENDERSON RETAIL LTD

31/12/2014

300,599

8

FOYLE FOOD GROUP LTD

31/12/2013

298,763

9

MUSGRAVE RETAIL PARTNERS NI LTD

31/12/2013

278,007

10

COCA-COLA HBC (NI) LTD

31/12/2013

197,167

11

GREENFIELDS IRELAND LTD

31/12/2014

196,959

12

LAMEX FOODS IRELAND LTD

31/03/2014

162,622

13

DAIRY PRODUCE PACKERS LTD*

31/12/2013

141,316

14

TMC DAIRIES (NI) LTD

31/12/2013

136,370

15

DIAGEO NORTHERN IRELAND LTD

30/06/2014

128,140

16

MUSGRAVE DISTRIBUTION LTD

31/12/2013

109,442

17

LAKELAND DAIRIES (NI) LTD

28/12/2013

107,937

18

JAMES E. McCABE LTD

31/12/2013

90,448

19

PHILIP RUSSELL LTD

31/12/2013

80,784

20

BALLYRASHANE CO-OPERATIVE LTD

31/12/2013

77,847

21

OLD BUSHMILLS DISTILLERY LTD

30/06/2014

69,050

22

DIAGEO GLOBAL SUPPLY IBC LTD

30/06/2014

65,199

23

SAVAGE & WHITTEN WHOLESALE LTD

31/12/2013

58,565

24

SKEA EGG FARMS LTD

31/12/2013

57,776

25

STRATHROY DAIRY LTD

31/07/2014

56,604

*Part of Kerry Group

26

Tel: 028 9083 2232 www.star-rentals.com TOP 25 LOCAL FOOD & drinks COMPANIES Turnover (£000) (Previous Sales)

Profit/Loss (£000)

Profit/Loss (PREVIOUS) (£000)

Net Worth (£000)

NUMBER OF EMPLOYEES

1,089,570

33,780

24,410

196,606

8,473

726,459

4,611

7,360

53,123

3,256

533,935

6,765

8,719

73,662

1,351

418,424

6,112

4,609

47,280

939

397,498

10,576

10,346

85,515

421

391,229

19,415

18,364

45,914

737

297,627

5,717

3,958

31,912

1,748

259,929

-1,995

4,711

16,653

919

285,583

906

-5

19,641

415

193,122

7,051

2,703

40,902

526

184,629

447

461

4,510

30

171,226

2,264

2,078

2,880

7

136,564

557

5,850

46,720

300

131,546

3,068

-5,437

-12,739

49

134,127

3,473

15,054

33,558

132

121,276

-990

-1,862

1,899

229

87,631

348

288

-4,821

46

91,194

2,684

2,548

39,826

505

76,696

1,818

1,437

12,648

256

69,812

311,054

151,631

12,413

160

59,582

22,052

20,128

119,701

100

69,875

2,661

2,901

31,856

130

47,839

1,017

424

4,274

174

51,638

2,159

2,418

8,923

92

48,519

160

199

4,333

152

27

Tel: 028 9083 3040 www.ni-trucks.co.uk TOP 25 LOCAL FOOD & drinks COMPANIES

S&W invests in new warehouse to expand range S

&W Wholesale is moving in the right direction as the company approaches its 100th year.

The company’s origins date back to 1918, and it has experienced rapid growth over the last five years with big plans on the horizon.

The company is currently undergoing a major expansion, moving to a new 56,000 square foot warehouse at the end of the summer in Carnbane Business Park, Newry.

This will increase productivity and provide better value and service to its customer base throughout Ireland. Along with holding over 5,000 of S&W’s ambient lines, the increased space will also allow the company to add new lines to its ever growing range.

The company has also announced plans to open a new central distribution for fresh, frozen and chilled foods, providing an exciting opportunity for Today’s symbol retailers to purchase the majority of their

28

products from S&W Wholesale.

These two new warehouses represent a major investment and not only provide increased storage space but capacity for further growth.

The Today’s fascia has been incredibly successful. Its own brand has also been a huge hit with consumers, along with the EPOS RESCAN till system, which was launched in 2013.

Today’s range of support services has given retailers vital assistance with a full store development package including imagery, EPOS, category management, marketing, and sales support for each store.

S&W, meanwhile, has invested heavily in retail stores as a company, and now has five Today’s symbol stores north and south of the border. This gives a greater insight into the challenges that retailers face in the marketplace.

The largest independent wholesaler in Northern Ireland, a large part of its phenomenal growth is thanks to the huge success of the Today’s symbol.

Accounting for a major part of S&W’s annual turnover, there are now 110 stores throughout Ireland, and with central billing partners working with the Today’s symbol, the quality of the stores has grown hugely over the years.

One of the major benefits of the Today’s symbol is that retailers work as a business partnership between group and retailer.

Today’s independent retailers are genuinely happy with the relationship, allowing them to be competitive in the marketplace.

Andrew McFarland from Today’s Markethill said: “S&W has a dedicated symbol team and, anytime I phone into the office, my calls are dealt with immediately – all staff are genuinely happy to help. More

Tel: 028 9083 2232 www.star-rentals.com TOP 25 LOCAL FOOD & drinks COMPANIES recently, I installed the Rescan Tills in my shop.

“I have found this has greatly improved my entire operation; from creating orders and deliveries to maintaining margin, the back office reports give me a better insight into the finer detail of product sales. Setting up promotions has also been made easier. I would recommend any independent retailer to work with S&W and the Today’s Team.”

According to Shane Burns from Today’s Lisburn: “S&W Wholesale makes the whole process easy for retailers – with their complete range of central billing customers, I see them as a ‘one stop shop’ where I don’t have to use any other companies.

“They are a very professional company with reliable staff from all departments. I am very excited to learn of their new chill, fresh and frozen range.”

S&W Wholesalers makes the whole process easy for retailers. I see them as a ‘one stop shop’ where I don’t have to use any other companies.”

S&W has also invested in its e-commerce website and launched a new revamped version on June 1, which has proven to be more efficient, faster and easier to use. New features include grid format, product filters, the ability to search products by EAN code; easy to view promotions, stock status and core range lines are clearly visible allowing the retailer to shop smarter and quicker. Feedback has been very positive.

Wesley Murray who owns two Today’s shops in Belfast and one in Burnside said: “The progress from S&W has been very positive.

The new website has a simple interface displaying products clearly. I find it easier to use and I can complete my order much faster.

“Working with S&W and the Today’s team is different to other players in the market – although they are quite a big company and always very professional, there is still a real feel of humanity that I have not felt with other larger companies.”

Diageo celebrates longstanding Northern Ireland history and partnerships

D

iageo lays claim as the world’s leading premium drinks business with an outstanding collection of brands including Guinness, Harp, Smithwick’s, Carlsberg, Smirnoff, Captain Morgan, Baileys, Tanqueray, Johnnie Walker and Bulleit.

Its products are sold in more than 180 countries around the world and, as one of Northern Ireland’s major exporters in the food and beverage sector, Diageo NI continues to contribute to future economic growth while remaining committed to all its customers in the on and off-trade.

Diageo employs Jorge Lopes, country over 300 people director for Diageo across three sites Northern Ireland. including the global Baileys’ facility at Mallusk, the bottling and packaging plant in East Belfast and the new Northern Ireland headquarters at Capital House in Belfast which is home to Customer Services and Credit Management for the island of Ireland.

70% of all Baileys sold worldwide is produced at the facility in Mallusk which was opened in 2003. During peak production, over 400,000 bottles per day are produced, the equivalent of 1.6 million litres of liquid produced each week. The Marshalls Road operation is responsible for the bottling, canning and packaging of Guinness, Budweiser, Carlsberg, Harp, Smithwick’s and other beers and, later this year, celebrates 30 years on site.

“I am delighted that Diageo has been recognised as one of the Top 25 Food and Drinks companies here,” said Jorge Lopes, country director for Diageo Northern Ireland.

“We are proud of our long-standing history and partnerships throughout Northern Ireland and are committed to supporting economic growth through hospitality, increased tourism and job creation. We will continue to support and provide outstanding service to all our customers through investment in our brands, in the wider economy, our community and with our strategic partners.”

29

Tel: 028 9083 3040 www.ni-trucks.co.uk TOP 25 LOCAL FOOD & drinks COMPANIES

Co-operative strength: the growth of Fane Valley

By David Elliott

From left, Trevor Lockhart, chief executive; Glenn Speer, sales director; Barrai McConville, financial controller; and Ronan McCanny, head of operations, are pictured at Fane Valley’s Omagh feed mill.

F

ane Valley can count itself as one of the oldest companies in Northern Ireland and also one with the most owners.

Around 1,800 farmers from across the Province have a stake in the co-operative, which has forged its way into the Top 25 companies listing by being flexible enough to react to the changing agricultural landscape, innovative enough to adapt its offering to suit changing consumer needs and ambitious enough to grow its business through a clever mix of both organic and acquisitive growth.

It started out life in 1903 after a band of farmers across the Armagh/ Monaghan border came together to collectively market their butter,

and from there it has managed to grow to a major business turning over £553m. Fane Valley’s diverse range of activities include an animal feed milling division, which manufactures 270,000 tons-a-year for Northern Ireland’s pigs, poultry and ruminant animals at its Newry and Omagh sites, and 13 agricultural retail stores, which sell everything from sheep dip to a body warmer.

Its milk division – Fane Valley Dairies – is based in Banbridge and buys 300m litres of milk a year from 220 local farmers before processing into dried milk powder and butter and exporting it to 30 countries around the world. Plans to invest £12m in the plant’s technology in the next three years are expected to see these numbers increase further.

Red meat processing is a more recent addition to the company’s history, with a first investment coming in the 1990s just prior to the emergence of BSE. While a stumbling block for the enterprise, the outbreak drove the business to invest in the Republic of Ireland through Slaney Meats and, since then, it has grown under the Linden Foods business across the island. Its meat business also includes Irish Country Meats in Navan, Kettyle Irish Foods in Fermanagh, A Lonhienne, a lamb processor in Belgium and Hilton Meat Products in Carrickfergus, a joint venture which processes offal.

Meanwhile, from a consumer point of view, Fane Valley is probably best known for its porridge oats brand White’s, a 170-year old brand which exports its product all over the world.

“The fundamental foundation on which a co-operative is built is that farmers can achieve more working together than working individually,” said Trevor Lockhart, chief executive of Fane Valley.

Passing the secrets of whiskey making from generation to generation B

ushmills Irish Whiskey is crafted in small batches for a smooth taste at Ireland’s oldest working distillery, in Co Antrim. The Old Bushmills Distillery’s portfolio includes six award-winning variants: Bushmills Original, Bushmills Black Bush, Bushmills 10 Year Old Single Malt, Bushmills 16 Year Old Single Malt, Bushmills 21 Year Old Single Malt and Bushmills Irish Honey Spirit Drink.

The Bushmills area has over 400 years of whiskey-making heritage – it received its original grant to distil in 1608. Bushmills Irish Whiskey is made by the hands of the close Bushmills community and has been for centuries – the secrets of whiskey making have been passed from generation to generation. The distillery is a ‘grain to glass’ distillery meaning every part of the process is managed on site, from the mashing through to distillation and bottling and overseen by our Master Distiller Colum Egan and our Master Blender Helen Mulholland.

The Old Bushmills Distillery is committed to small batch blending and uses just 10 copper pot stills to produce limited batches each time. With the size and shape of Master Distiller Colum Egan the copper pot stills influencing the character of the whiskey-to-be, Bushmills has 10 relatively small stills with tall, slender necks in which the liquid is triple-distilled producing a lighter, smoother type of spirit.

With three blends and three single malt whiskeys in its portfolio, the Old Bushmills Distillery is one of the few distilleries in Ireland to use 100% malt barley to craft triple-distilled whiskey, which is what creates the smooth taste that is its house style.

30

Tel: 028 9083 2232 www.star-rentals.com RISING STARS

Year of outstanding opportunities for retailers Michele Shirlow, chief executive of Food NI, looks at an exciting year ahead for local retailers and their food and drinks suppliers.

T

he first-ever Year of Food in 2016 will offer retailers throughout Northern Ireland tremendous opportunities to help in showcasing the outstanding taste, quality and variety of our food and drink.

Work is well advanced on a comprehensive and exciting programme of activities that will command the attention of people here and increase awareness of what our producers have to offer. Many of them, of course, have won international acclaim in prestigious competitions including the UK Great Taste Awards, the World Cheese Awards and the International Beer and Cider Challenge.

Retailers across Northern Ireland can support this important initiative by expanding their engagement with local food and drink producers; the companies which are already making a huge contribution of £4.5bn to the local economy and providing employment for upwards of 100,000 people throughout the ‘farm to fork’ supply chain. Further growth in sales within Northern Ireland and abroad will strengthen the economy of rural communities in particular where most of the processors and all the primary producers are based.

Year of Food is being co-ordinated by Tourism NI as part of its drive to boost tourism revenues and recognition of the

importance of quality food and drink that’s produced locally within the tourism message. Representatives from industry and government bodies are already involved in planning the year-long initiative. A distinctive branding has been devised and will appear virtually everywhere for the turn of the year.

The key objectives of the year have been agreed. They are to: • Enhance the reputation of Northern Ireland’s food offering; • Celebrate Northern Ireland’s food culture; • Tell our stories (produce, places and people) to a wider audience; • Provide new opportunities for food-linked experiences; • Develop the quality of our food offering; and • Increase visitor satisfaction (with food and drink amongst visitors to Northern Ireland).

The year will feature a number of major food events including the annual Royal Ulster Agricultural Show at Balmoral Park, where Food NI organised a record breaking food pavilion with almost 100 companies last year.

IFEX will be another important event and we also expect that the UK Guild of Fine Food

will be returning to Belfast to judge Great Taste entrants. This will see many of the UK’s leading food writers and stylists based here for the best part of the week.

Every month will see events highlighting the quality of our food, a focus that will increase awareness of local food among consumers and encourage them to include them in their regular grocery shopping trips to retailers.

I am confident that supermarkets, independents, delis and smaller grocers will seize the opportunity to support such a wide ranging campaign that could have a massive impact on the local economy. We also want to see restaurants, hotels, cafes and bars showcasing local food on their menus. I am sure that our cadre of talented chefs will play their part by creating innovative dishes for diners to enjoy.

My plea to Ulster grocers is to grasp the opportunities that the campaign will provide by engaging with us to ensure that Year of Food is an outstanding success and becomes a key driver of faster economic growth.

For more information visit our website at www.nigoodfood.com 31

Tel: 028 9083 3040 www.ni-trucks.co.uk RISING STARS

First potato vodka launched by Hughes Craft Distillery Stuart and Barbara Hughes.

32

H

ughes Craft Distillery in Lisburn has won export business for Northern Ireland’s first potato vodka, RubyBlue Craft Irish Potato Vodka, which it launched at the start of June.

The company, an established market leader in awardwinning whole berry and Irish grain spirit liqueurs, has begun supplying the new craft vodka to Duty Free outlets at Dublin International Airport.

Other significant business for the new vodka has been placed

by Ocado, the top UK online retailer, Internet business Amazon and Master of Malt, another leading online retailer, according to Stuart Hughes, commercial director of Hughes Craft Distillery, who formed the craft enterprise with wife Barbara in 2010.

“The listings are the outcome of extensive taste tests and are marvellous endorsements of the quality and, above all, the unique flavours of our range of small batch spirits,” said Stuart Hughes. “We have been seeking to strengthen our range and distribution in Britain, Ireland, and further afield for some time and saw a gap in the market for a potato vodka. We also saw an opportunity from the developing trend, particularly in high-end hotels, cocktail bars and restaurants, for craft spirits with provenance and outstanding taste.”

The new vodka, the first in Ireland to be distilled from potatoes, is the result of market research and discussions with existing customers of the company’s successful super-premium liqueur products. RubyBlue Craft Irish Potato Vodka, is now available to all destinations in the newly refurbished Terminal 1 and Terminal 2 at Dublin airport.

Barbara Hughes, sales director, said: “We are very excited to launch our RubyBlue Vodka. The initial response has been amazing. The first batch pre-sold within a few days of announcing it and now we are working to fulfil orders to some of the best-known on-line retailers, local bars, and restaurants and off licences.

“We’ve used our longstanding experience in distilling our very successful range of berry liqueurs to create a distinctive potato vodka. It made sense to us to take potatoes, so long a dietary staple in Ireland, to handcraft small batch vodka that offers super-premium quality with a unique flavour.

“We are leveraging the successful RubyBlue brand from our award winning range of existing spirits to create awareness of the new vodka and drive sales, particularly outside Northern Ireland. Our liqueurs are already selling in key markets such as Europe, Scandinavia, the Middle East, Turkey and Australia. This provides a network to help in developing the vodka business.”

RubyBlue Potato Vodka is 40% ABV 80% proof and is described by taste experts as having “an appealing nose with subtle notes of vanilla and crisp apple. The taste is buttery and well-rounded with a heartening earthiness and a long clean finish”.

It’s being marketed as perfect for those who like to enjoy vodka neat but can also be used to create exceptional cocktails.

RubyBlue products are hand-made in small batches to ensure the consumer has the best possible flavour experience. Among other endorsements gained by the small company is an award from the influential Wine and Spirits Wholesalers of America for Premium Flavour. The craft spirits are popular to enjoy neat, on ice, or with a favourite mixer to make excellent cocktails.

Tel: 028 9083 2232 www.star-rentals.com RISING STARS

The humble potato fights back Local spud specialist Wilson’s Country is challenging the growth of rival carbs pasta and rice with a strategy focused around bringing innovation, convenience and consistent quality to the retail and foodservice sectors. By Alyson Magee.

Wilson’s Country takes pride in its relationships with local growers. Lewis Cunningham, managing director, is pictured (right) with Co Down grower Hugh Chambers.

W

ilson’s Country has grown from a family farm into a leading island-of-Ireland potato packer and processor with £15m turnover, 20 grower partners and 85 employees at its Craigavon base.

Over the last two years, the business has made a significant investment in upgrading its facilities to meet demand from both the retail and foodservice markets for more convenient solutions and formats.

“With retail, it’s going reasonably well,” says Angus Wilson, CEO, who developed Wilson’s Country in the 1980s from his family farm.

“Our challenge would be consumption as people are going for different solutions.”

With potatoes losing ground to competitors perceived as more convenient for busy consumers such as pasta and rice, Wilson’s Country has responded with a number of innovations including microwave pouches of baby potatoes and stylish paper bags with carry handles for Comber Earlies.

Tesco is a key customer for the business, along with other supermarkets, discounters and symbol groups across Northern Ireland.

The smaller, convenience packs have proved popular in convenience and city centre stores, where busy consumers are looking for quick and easy meal solutions. “People are eating less because they’re eating a different variety of foods, so the bags are getting smaller,” says Lewis Cunningham, managing director of Wilson’s Country. “What we’re

trying to do is bring potatoes back into where society is now.”

Major investment has also gone into installing new equipment aimed at boosting the quality and consistency of potatoes supplied into the foodservice trade, which currently represents around 40% of sales to retail’s 60% but is viewed as a growing market.

A cooling auger has recently been installed in the plant, representing the finishing touch of a two-year programme aimed at creating a stateof-the-art production line. Unlike retail-packed produce, which is all skin-on, potatoes for foodservice are peeled and prepared to ease what would be a time-consuming job for chefs.

“Once you take the skin off a product, two things count to get good shelf life – hygiene and temperature, especially in summer,” says Cunningham. “If we’re taking the skin off potatoes, we’re trying to give our customers a good product with good shelf life that will cook well.”

While potatoes peeled under a temperature of 10°C are at risk of bruising, maintaining this higher temperature subsequent to peeling reduces shelf life, so the cooling auger brings the temperature of peeled produce back down to around 4-5°C. “We’ve inserted a cooling auger in the middle of the processing line and that means our customers are getting product at 5°C and it will stay better for longer and be a whiter, fresher product,” says Cunningham. “If it’s at 15°C, it starts to discolour and the chefs aren’t happy.”

Installation of the auger followed automation of peeling operations at the plant, including camera sorters to reroute any produce requiring an additional peel before cooling and packing.

Peeling automation has “reduced staffing levels by half and doubled our capacity,” says Cunningham. “With manual peeling, people get tired and an element of bruising and skin defects can creep through but technology doesn’t get tired. It gives a more consistent quality.”

After peeling and cooling, produce is sized and separated into small, medium and large silos in 2-3°C water, and then put through a combi-wash which involves fresh, clean water running in contraflow to the direction of the potatoes in five compartments, each of which progressively removes more starch and bugs while the fifth compartment applies a small amount of preservative.

While, previously, the industry standard would have required higher levels of preservative, the combi-wash offers a cleaner, more natural system, and “when the chef opens the bag, he’s not getting a strong preservative smell, it’s a fresh potato smell,” says Cunningham.

The Republic of Ireland represents the biggest foodservice market for Wilson’s Country, but less so in terms of retail trade.

Particular varieties are earmarked for specific markets according to their inherent qualities, while a testing kitchen at Wilson’s Country rigorously evaluates every incoming batch for overall quality and specific attributes.

The forward-thinking business has also embraced green technology, moving towards a zero water balance, sending less than 1% of its waste to landfill, and introducing LED lighting across the site.

33

Tel: 028 9083 3040 www.ni-trucks.co.uk RISING STARS

Irwin’s targets growing market for convenient morning goods Colette Wilson, Marketing Manager, tells Ulster Grocer how Irwin’s Bakery is meeting demand from busy families for convenient breakfast solutions with its new Cinnamon & Raisin and Chocolate Chip Muffins.

Colette Wilson

F

amily-run business Irwin’s Bakery has been evolving and innovating since 1912, and its latest activity taps into a burgeoning market for tasty, convenient morning goods.

While Irwin’s Nutty Krust and Softee loaves continue to perform well and inspire brand loyalty, the overall bread category has been in decline as busy consumers turn to grab-andgo breakfast solutions such as pastries and brioche.

Not content to stand by and watch Continental confections dominate the market, the Portadown-based business – the largest independent bakery in Northern Ireland – has responded by launching new variants of its marketleading muffins, Cinnamon & Raisin and Chocolate Chip.

The bakery category is challenging, says Colette. “There is a lot of price activity with the supermarkets, and consumers want quality products – and rightly so – but they want them at a good price. As a business, we are always trying to grow through product innovation, which adds value for our consumers and we remain focused on delivering quality throughout our product portfolio.”

34

“Retailers are seeking alternatives to standard white and brown bread. We have seen the bread category decline but consumption is still there. Consumers still do eat within the bakery category but are changing their consumption habits and want different experiences and flavours.

“All households will have a loaf of bread because it is a staple but will have other items such as wraps, brioche and muffins. It is the choice and variety that consumers want and, as a business, we adapt our products in line with consumers’ needs.”

Irwin’s NPD team identified an opportunity to grow Irwin’s existing range of muffins, which dominate the category with an 82% market share.

“Through research we knew there was a gap in the market. Within the bakery category the product landscape is changing and more breakfast products are in growth – pastries and croissants are a good example – as well as muffins.”

Colette continued: “Families are beginning to eat these alternative breakfast products, therefore we knew the market was going to

be receptive to a new muffin product with different flavours.”

Development work started in December 2014 and the first product trials were underway by January 2015. “We investigated a range of flavour combinations including jam and a variety of fruit fillings – but chocolate really delivered on taste. We used Belgian chocolate, so again we have invested in the quality of the product to ensure that it actually delivers on the chocolate flavour.

The Cinnamon & Raisin muffins use classic flavours that work really well together and appeal to adults and children alike.”

A few months later, the finished products were presented to the trade and went live across stores in Northern Ireland from May. “The introduction of our new range of muffins highlights our ability to bring a product to market quickly because we have the capability within the business and the expertise,” says Colette. “Our sales team presented the product to retailers and, for them, it was a no-brainer. We’ve got a brilliant product in our existing muffin range and are just adding value to it, which is what

Tel: 028 9083 2232 www.star-rentals.com RISING STARS this business is about.

“When you look at the actual consumption of Irwin’s muffins, they are adored by adults and children alike. They are eaten in the morning when everybody is trying to get dressed and have breakfast, as well as a lunchbox filler or a treat for the kids when they come in from school.

“Families want to make sure their kids leave the house in the morning fuelled for the day having eaten breakfast. They’re looking for a nutritious option that they can take away with them and enjoy. Irwin’s muffins are a handheld breakfast and can be toasted or untoasted, and eaten on the go.”

Sean Maxwell from Strabane sampled the new muffins at this year’s Balmoral Show.

As a business, we are always trying to grow through product innovation, which adds value for our consumers and we remain focused on delivering quality throughout our product portfolio.”

Irwin’s has secured an export market for products such as its Rankin Selection range of traditional Irish breads and the much loved Howell’s Handmade Jammy Joeys and has not ruled out developing a similar

market for its expanding muffin range. “We have great relationships with our customers in Great Britain and the Republic of Ireland and we continue to look for opportunities

to grow our export sales,” says Colette. “We have great production capability at the bakery in Portadown as well as our cakes and biscuits division Howell House in Lisburn, which ensures we can be flexible in line with our customers’ needs in the UK and Ireland.”

The launch of the new muffins will be supported with outdoor, radio, digital, and consumer and trade press activity before and after the July public holidays, as well as for back to school and other key times of the year.

Looking forward, Irwin’s has further NPD in the pipeline. “We have identified from research that, as a brand, we are well loved across Northern Ireland,” says Colette.

“There is a lot of warmth for Irwin’s, and our aim is to continue to grow our presence within the bakery category across the UK and Ireland.”

35

GROCERYAID NEWS

GroceryAid revives the Deep RiverRock BBQ T

he Deep RiverRock BBQ, one of the highlights of the local GroceryAid calendar in previous years, returned last month (June) with a Fire and Ice theme.

Held at Titanic Belfast, the evening began with a reception in the main foyer area of the iconic landmark, where iced drinks were served inside and barbecue flames burned outside on the patio area overlooking the harbour. A fire breather, and other carnival attractions, added to a lively summer vibe.

Guests then moved up to the atrium to enjoy the panorama, and entertainment from DJ Pete Snodden.

Paddy Murney of sponsor Coca-Cola Hellenic; Cliff Kells, Tesco; and Gerry Cassidy, GroceryAid.

Sun comes out for the GroceryAid annual golf day

David Bradshaw (sales manager Courtney & Nelson) reflects on his three putt at the 9th.

T

he Grocery Aid annual golf day was held once again at the beautiful Belvoir Park Golf course on Thursday 2nd July, and 25 teams participated on a glorious sunny afternoon.

All categories of trade were well represented and the committee would like to thank everyone for coming out to support the event.

36

James McMaster (Ballymena retailer) chips to within a few feet at the 10th.

Ian Blemmings (Coca-Cola) receives the Manufacturers Cup from Lloyd Graham (Grocery Aid golf committee). Ian also won the overall competition with 39 points, although it was tight with James Spence also scoring 39 points but a lesser scoring back six.

Lloyd Graham (United Biscuits Foods Division) putts for a par at the tricky 12th. His team of Richard Conlon (J&T Enterprises) George Megaw and Adrian Moore (Courtney & Nelson) won the team competition but the top four teams all scored equal and it was down to their back nine to determine the winners.

For tickets please contact Mrs Grace Bosket Tel: 07711 826304 or Email: GBosket@robt-roberts.co.uk

AGRI-FOOD NEWS

Agri-food advice: How to be professionally prepared when approaching a bank

By Seamus McCaffrey, managing director of Omagh-based Matrix Business Services and expert columnist for UG covering tax and business issues.

E

xpansion of the business, whether by purchasing additional property, erecting new buildings, purchasing additional equipment or stock will involve approaching the bank requesting finance.

In order to arrive at a decision, the bank will ask for various pieces of information and documents. Throughout its decisionmaking process, the bank is trying to assess the applicant’s ability to meet the repayments. It is therefore critically important that, at the time of application for funding, the applicant makes a professional approach with up-to-date financial accounts which are less than six months old supported with explanations for unusual trends. In addition, very detailed information is required in relation to the additional finance sought and its impact in the future of the business. In many cases, the bank will request that a Business Plan is prepared.

The accountancy bodies and the Irish Banking Federation have jointly published guidelines as to how to present a winning Business Plan to a bank. These guidelines are a framework to allow the business owner to present the funding application professionally, demonstrating the ability to repay, and the effect on the future of the

business, and facilitates faster decision-making by the banks. The guidelines suggest headings for a Business Plan, format for a cashflow and suggested review by the accountant and business advisor.

In the Business Plan, there should be an executive summary describing the current business, the proposal, current financing arrangements and proposed financing arrangements for expansion. The summary can be followed with sections on the track record and key achievements of the family, for example, benchmarking reports; skills in the business; details of the succession plan; reason for expansion; and the implications of the proposed expansion on the existing business eg staffing, family resources.

A key section of the Business Plan is the track record of the applicant. In this regard, annual financial accounts for each of the last two financial years will be required to be attached to the Business Plan. It is important that these accounts are reviewed, in consultation with the accountant, to ensure that they reflect the true trading result and that the assets in the Balance Sheet are included at realistic values. Disclosure notes, where appropriate, should be attached to, and be part of, the accounts.

A further section of the Business Plan should be the request for finance. This should be clearly set-out showing the total cost of the expansion; the amount of the applicant’s contribution; the amount of other borrowings for example, family or asset finance; and the amount sought from the bank. The timing of the proposed expenditure, a proposed repayment schedule and details of security/collateral available should be included here.

The guidelines have suggested headings and lay-out for a cashflow forecast. The inclusion of a cashflow forecast in a Business Plan indicates that the applicant has considered whether the business will have sufficient cash to meet repayments, interest and the living expenses of the family. The information is usually presented on a monthly basis, starting with the opening bank balance; money received; money paid out; and the closing bank balance. The cashflow forecast is a critical part of the Business Plan, but has its limitations by virtue of being a statement of future financial information.

In order to ensure that it is as realistic and achievable as possible, different scenarios should be addressed by way of sensitivity analyses; for example projected turnover not being achieved.

The final section of the Business Plan should include a commentary or review by the accountant and as to the prospects of achieving what is detailed in the Business Plan and cashflow forecasts having regard in particular to the achievements to date of the applicant.

The applicant must be involved in the preparation of the Business Plan and cashflow forecast, take ownership of the document, be fully aware of the contents and present it to the bank. A thoroughly researched Business Plan together with up to date financial accounts will enable the business owner to make an informed decision and obtain an appropriate financial package, at the most competitive cost.

Extension of Russian import ban will maintain price pressure

T

he Ulster Farmers’ Union has warned that the decision by Russia to extend its ban on food imports from EU member states will leave farmers facing continuing poor prices for major commodities.

Before it banned European imports, in August 2014, Russia was a major buyer of food products, including cheese, beef and pork. The loss of that market has had a direct impact on prices. “The price pressure farmers have experienced over the past year is partly down to the loss of the Russian market coupled with the weakness of the euro, which now seems set to continue,” said UFU president Ian Marshall. He added that this puts renewed pressure on the EC to financially support the development of new export markets and for dairy products in 38

particular to look again at intervention prices.

Russia imposed the original ban in 2014 for 12 months in response to European sanctions over its activity in Ukraine. With these European sanctions now set to be extended for a further six months, Russia has said it will continue its food import ban for an equivalent period when it lapses in August.

“It is disappointing that farmers and the wider agri-food industry continue to be drawn into this global dispute,” said Marshall. “With this trade ban set to continue, the EC needs to become much more aggressive in its pursuit of new export markets and new thinking about how to tackle the impact on farmers of poor prices.”

AGRI-FOOD NEWS

Local dairy champion recognised with UK award J

im Nicholson MEP has been presented with the 2015 Dairy UK Award in recognition of his invaluable contribution to the dairy industry.

A Member of the Committee on Agriculture and Rural Development in the European Parliament, Nicholson – a member of the Ulster Unionist Party – has years of experience in speaking up for the dairy sector.

In recent months, he has been the driving force behind a report into the dairy market, which provides the industry with a platform to tackle the present challenges and take advantage of future opportunities.

Speaking at the recent Dairy UK Annual Dinner in London, Chairman Billy Keane said: “Jim has been a strong advocate of the

Celebrities join pig farm opposition

A

number of celebrities including Queen guitarist Brian May have joined a campaign opposing development of an intensive pig farm by Hall’s in Newtownabbey, Co Antrim.

Plans have been submitted by the Sainsbury’s-supplier for a factory farm that could hold over 30,000 pigs at a time and include an anaerobic digester for treating slurry and a lagoon for holding processed waste, making it among the biggest pig farms in Europe, according to national animal rights organisation Animal Aid. “The proposed plans effectively amount to an industrial-scale pig factory,” said Ben Martin, campaigner for Animal Aid. “Incarcerating animals in such huge numbers in barren conditions is beyond cruel, depriving them of the ability to perform many of their natural behaviours and reducing them to mere units of production.”

Earlier this year, the Environment Agency rejected plans for a 25,000capacity pig farm near Foston in Derbyshire.

Derek Hall of Hall’s Pig Farm, said: “We’ve been working on these proposals for more than four years and have carried out extensive research into the latest technology designed not to pose any issue with odour, noise or to the environment and welfare of animals.

“We would then reduce the number of animals housed at our current farm by 85% and undertake refurbishment to dramatically reduce odour at this site.”

Further information on the project is available at nipigfarm.com.

dairy sector for many years and has been at the forefront of ensuring that the UK becomes a global leader in the industry.

“With a comprehensive understanding of the dairy sector, Jim is a great spokesperson for the industry in the European Parliament.

Jim actively seeks to solve a number of the problems we face in the sector, focusing on the important issues such as market volatility and sustainability.”

On receiving the award, Jim Nicholson MEP said: “I want to thank Dairy UK for this award – this is a real honour especially when I consider who has previously been recognised by the industry in this way.

“The UK dairy industry has changed and evolved considerably and volatility is now

the biggest challenge facing the industry. At present, markets continue to fall and farmers are being hit hard by unsustainably low prices.

“There are a number of steps which can be taken at the European level to help the industry manage risks and make the most of global opportunities.

“These steps, which are contained in my report, include; reviewing the intervention price, securing new export markets and strengthening the Milk Market Observatory to improve access to information and better decision making. The dairy industry is an important and innovative part of the UK economy and I will continue to use my role as an MEP to fight for its interests in Brussels.”

UFU says lamb prices must recover U FU Deputy President Ivor Ferguson has said the drop in lamb prices in late June is unjustifiable and sends a very negative signal to farmers struggling to deal with the current market volatility.

“We already know lamb prices have taken a different trend from last year, with the weakness and unpredictability of the euro making exports difficult,” he said. “However, the decision by processors to cut the lamb price by 15% in the last two weeks to £3.25 a kilo is completely unjustified. This has left prices at a critical level.”

He added that prices must recover quickly to help farmers get out of the loss-making situation they now find themselves in. “Processors recently pulled the same manoeuvre with beef prices, by taking it down to an unworkable level. Clearly they have not learned their lesson as they now scramble for the very scarce numbers of slaughter ready cattle that remain on the ground.”

In meetings with a number of processors, the UFU has continued to highlight the need to look at longer-term payment structures for farmers keen to supply in-spec animals. “On top of this a lot of the volatility witnessed recently has been caused by over-reliance on the UK market for our produce,” said Ferguson. “While it is undoubtedly our best paying market, any surplus in supply has been shown to exert severe pressure on prices.”

AFSB meets with fish and aquaculture sector T

he Agri-Food Strategy Board has established a Fish & Aquaculture sub-group, and recently met with Sea Source which exhibited at the Balmoral Show for the first time this year.

At Balmoral, Alan McCulla from Sea Source outlined the size of the industry, stating that the NI fleet lands approximately £70m of fish and shellfish.

Following the visit to the AFSB members Tony O’Neill, Ian Marshall and Declan Billington paid a visit to the Sea Source stand at this year’s Balmoral Show. stand, Tony O’Neill said: “This was the first year that the fishing industry has been represented at the Balmoral Show and their presence was very well received. The Agri-Food Strategy Board has recognised the fish and aquaculture industry as a dynamic sector with potential to expand further, with a target of increasing value-added in the sector by 45% and 600 further jobs.

39

FOCUS ON SCA

SCA’s fearless females take on the world Alyson Magee visited Lisbon with Swedish hygiene and forest products company SCA in June to meet the female ocean race team raising its global profile, while challenging the stigmas around personal hygiene and promoting female empowerment.

Ahead of its triumph in the eighth leg of the Volvo Ocean Race 2014-2015 from Lisbon to Lorient, Team SCA greets spectators on the Team SCA support boat.

W

inning leg eight of the Volvo Ocean Race, Team SCA went above and beyond its mandate of raising the Swedish company’s global profile and became the first all-female crew to win a round-the-world leg in 25 years.

The leg began in Lisbon, where SCA was hosting a trade press delegation to introduce the team and showcase the latest developments with its Plenty, Velvet, Cushelle, Bodyform, TENA and Tork brands, and ended in Lorient.

It marked the penultimate leg of the Volvo Ocean Race, a physically gruelling nine-month odyssey beginning in Alicante last September and finishing in Gothenburg in June, taking in 10 ports and 38,739 miles around the globe.

Team SCA, a 13-woman team featuring five Brits, was competing against six all-male teams with an obvious strength advantage yet managed to finish sixth overall in the 2014-2015 race.

Alyson Magee is pictured, centre, with Team SCA members Abby Ehler and Sam Davies (skipper).

40

As the fifth all-female team to compete in the Volvo Ocean Race and the first in 12 years, they were competing on an equal footing against the male teams in identical Volvo Ocean 65s – the world’s most technologically-advanced offshore racing boat. Placing third overall in the in-port race results, meanwhile, makes Team SCA the most successful female crew to date.

“It’s one of the longest competitions that exists in the world of sport,” said Sam Davies, skipper of Team SCA and one of five UK sailors on Team SCA alongside Dee Caffari, Libby Greenhalgh, Abby Ehler and Annie Lush during the Lisbon press conference. “We’ve been racing now for eight months and, although we have stopovers, they’re not really long enough to recover or rest.

“I think the one thing that I didn’t quite expect was how tough that was going to be in terms of the fatigue mentally and physically. The racing we know, and know how to train for that, but it’s the whole fact that this is non-stop and intense for nine months.

“The biggest thing we’ve learnt as a team is we respect each other, we know each other’s strengths and weaknesses and we just remember we have one common goal and that’s performing in this race as a team.”

The Volvo Ocean Race offers an opportunity for team sponsors to build brand awareness and engage with their target market around the world. Race villages are set up in each of the port destinations, which also included Cape Town, Abu Dhabi, Sanya, Auckland, Itajai, Newport and The Hague.

Sally Barker, UK and Ireland managing director of SCA, said: “SCA chose to support an all-female team because, globally, about 80% of the retail products SCA makes are purchased by women. This gives SCA a natural interest in the field of hygiene and the empowerment of women and their freedom to participate fully in society – socially, educationally and professionally. SCA are incredibly grateful to be involved in such an exceptional project which has enabled us to raise awareness of key women’s hygiene issues on a global scale.”

FOCUS ON SCA

A market-leading portfolio of paper hygiene products S

wedish hygiene and forest products manufacturer SCA supplies the consumer brands Plenty, Velvet, Cushelle, Bodyform and TENA, as well as commercial hygiene brand Tork.

Sales in the UK and Ireland totalled £840m last year, and SCA employs 1,800 employees in the region across sites in Dublin, Dunstable and Manchester including dedicated account managers for Northern Ireland.

Ben Heppenstall, communications manager for SCA, highlighted the importance of the UK and Ireland as the second biggest market for SCA during a presentation in Lisbon.

Many of its brands lead their categories, and are posting solid growth, in the region.

“We’re a company that’s on a journey of change,” he said. “One reason we’re involved in the Volvo Ocean Race is to make SCA famous.”

Cushelle, which is produced and manufactured in the UK, is growing in a flat market and SCA will be supporting the household tissue brand with significant marketing spend this year.

Investment is also going into Velvet, including new packaging. “What we talk about when we talk about Velvet is a combination of quality and sustainability,” said Heppenstall, referring to Velvet’s three trees promise‚ to plant that number for every tree going into production of the household tissue.

SCA lays claim as one of the world’s most sustainable companies, and is Europe’s largest private forest owner with a forest holding equaling Belgium in size.

Plenty is the UK’s leading household towel brand and is growing while own-label’s share of the category declines. A new line of wet wipes has just been launched.

Bodyform feminine care is, meanwhile, the only category brand currently in growth, and is targeting young women with its #LiveFearless campaign on digital/ social media inviting consumers to share their experiences.

With TENA, the UK’s leading bladder weakness brand, the subbrand Lights by TENA has been a success while a few new lines have been launched (see below), the TENA app has attracted 30,000 downloads and TENA Lady will be supported with a new TV campaign this year. New NPD and digital marketing activity has also been introduced for TENA Men. Outlining the latest developments with the workplace hygiene brand Tork was Jamie

Wright, marketing and communications manager for SCA. Historically, the Tork brand has not had a strong presence in Northern Ireland until SCA acquired Lotus Professional in 2012 and migrated it to the Tork brand over 2013 to 2014. SCA is now aiming to increase brand awareness of Tork in Northern Ireland, particularly in the hospitality sector.

Tork is one of only two global brands supplied into the UK and Ireland market, alongside TENA. Supplying products such as paper towels, SCA highlights the quality of its product, which requires less usage, lowering the environmental impact.

Tork is the only brand supplying products spanning the workplace from napkins and upmarket napkin holders for restaurants to paper towels used in washrooms and commercial kitchens, said Wright. “In a stagnant market, we’re growing.”

SCA’s latest brand activity in the UK and Ireland includes: Plenty launches Easy Clean Wipes Plenty, the UK’s number one brand of household towel, has extended its range of innovative household towel products with new Plenty Easy Clean Wipes.

Driving innovation and growth in this category area, the new Plenty Easy Clean wipes feature three variants to choose from with strong cloth-like structure in each sheet to deliver effective and convenient cleaning. The variants are Plenty Easy Clean Wipes Multi-Purpose for everyday tasks around the home, Plenty Easy Clean Wipes Anti-Bacterial to kill germs and protects and Plenty Easy Clean Wipes Bathroom.

TENA Lady marketing campaign TENA Lady, the UK’s number one bladder weakness brand, has launched a new marketing campaign continuing to challenge the taboos surrounding bladder weakness, which is experienced by one in

three women in the UK. Supported with a £3m media investment for 2015, Never Be Afraid to Laugh launched with a new TV campaign across TENA Lady Pants products in March and the range of TENA Lady pads in April.

New lights by TENA Duo Pack Offering the same great protection and reassurance but with the added benefit of a larger pack format, lights by TENA has introduced the lights by TENA Long Liners Duo Pack to its growing portfolio of purpose made products for light bladder weakness.

Responding directly to requirements for a choice of pack sizes, the new Duo Pack is set to drive category value by offering the one in two women in the UK that experience light bladder weakness a more comprehensive shopping experience.

New lights by TENA Ultra Towel To help facilitate the trade-up between lights

by TENA and TENA Lady, the new lights

by TENA Ultra Towel meets the needs of loyal lights by TENA consumers who require heavier absorption for light bladder weakness.

Bridging the gap between the lights by TENA Long Liner and the smallest product in the TENA Lady range, TENA Lady Mini, the lights by TENA Ultra Towel utilises the key benefits of each innovative product for women currently using regular feminine protection to cater to their needs.

New look for TENA Men range TENA, the UK’s leading bladder weakness brand, has re-launched its packaging for TENA Men products with a slick new look to encourage purchase amongst men.

TENA Men’s new packaging features a standout box and dark colours, emulating other male products in the healthcare category. The masculine look and feel will noticeably set TENA Men aside from feminine ranges, to make it clear to consumers that there are specific male products available.

41

MARKETING NEWS

Golden Cow kick starts summer with family days out initiative

M

eal time is family time, according to butter brand Golden Cow, with a survey highlighting seven in ten people in Northern Ireland claim their favourite way to spend time with their loved ones during the summer months is over quality food.

The research follows National Picnic Week in June and the first day of summer, and was commissioned as part of Golden Cow’s Share the Love campaign to help launch its latest initiative, Golden Days Out, which aims to provide families with the ideal opportunity to get out and about together this summer and enjoy great family moments whether that’s on a picnic, at a barbecue or simple alfresco dining in the summer sun.

For 61% of people polled, the simple pleasures of buttery sandwiches and snacks are preferable to takeaways or restaurant food on a family day out. Beach or backyard barbeques came a close second with three in ten people revealing it was the summer food they most loved to share when spending quality time with family.

“Summertime is when you can pack up the family, the picnic or the portable BBQ and take off on an adventure that you’ll be talking about for years, so it’s a shame that a high

Pictured kick starting Golden Cow’s ‘Golden Days Out’ initiative are Pete, Julia, Ivana and Elayna Snodden.

percentage of people polled feel they don’t get to do this enough during their favourite time of year,” said Bronagh Clarke, marketing manager for Golden Cow. “Golden Cow has a rich heritage in Northern Ireland and has been enjoyed by families for generations so this summer we want to encourage people to make time to spend quality moments with the family.

“So, to celebrate the start of summer we

are giving local families the opportunity to win a Golden Day Out to the stunning National Trust Park at Castle Ward. Crammed full with activities for adults and kids, the day also includes a limited edition picnic hamper for the perfect outdoor meal. All mum and dad need to do is pack the car and the kids.”

The Golden Day Out is promoted on Cool FM, while 12 free recipe magnets are also available in selected stores for a limited period.

Irwin’s Bakery ‘has a ball’ with NI manager Michael O’Neill

I

n partnership with the Irish FA, Irwin’s Bakery hosted a sportsman’s breakfast with Henderson Retail, Musgrave Retail Partners NI, Co-Operative Food, and Food Force Ireland to discuss the company’s support of the Irish FA and the development of grassroots sports in Northern Ireland.

The keynote speaker at the event was manager of the Northern Ireland football team, Michael O’Neill. The group explored topics such as leadership within a team, the importance of grassroots programmes in fostering new talent and encouraging the adoption of fit and healthy lifestyles at a young age.

“Irwin’s has a long history of supporting grassroots sports development in Northern Ireland and we are delighted to continue our partnership with Irish FA,” said Colette Wilson, marketing manager, Irwin’s Bakery.

Pictured are Michael O’Neill, manager, Northern Ireland football team, and Brian Irwin, executive chairman, Irwin’s Bakery.

BIC driving awareness on the streets of Belfast B

IC Ireland has recently rolled out a branded lorry alongside its distribution partner in Northern Ireland, LMI Foods.

LMI Foods is a sales and distribution company with over 30 years’ experience supplying all trade sectors including symbol groups, cash and carry, wholesale and foodservice.

BIC Ireland works closely with LMI Foods to ensure retailers have access to BIC products. LMI Foods currently distributes BIC lighters, stationery and shavers across Northern Ireland.

The lorry will be driving around Belfast city centre for the next few years.

42

Ben James (BIC Ireland Ltd) and Neil Hunter (LMI Foods Ltd) are pictured with the new branded lorry.

EXPORT NEWS

Access 6 drives €7m growth in NI SME export sales

Celebrating the success of Access 6, which has contributed towards a 65% increase in export sales across 30 NI-based food companies are, Harry Hamilton, project manager of Access 6; Jim O’Donnell, Annaghmore Mushrooms, Lurgan; Tony O’Neill, vice chair of NIFDA; and Michael Bell, chief executive of NIFDA.

T

hirty food and drink SMEs across Northern Ireland have contributed to a 65% rise in export sales (€7m) after participating in Access 6, an EU INTERREG IVA-funded programme which was devised specifically to help the sector capitalise on its export potential.

Together with a further 60 SMEs in Scotland and Ireland, the NI companies have so far delivered export growth of over €12m and are

Free’ist expands sugar and gluten-free range F

ree’ist, a local specialist in free-from products, has added popcorn, breakfast biscuits and marshmallows to its range; now on sale in the UK, Ireland and, most recently, the United Arab Emirates.

Based in Belfast, the company is developing into one of the leading innovators in the fast growing freefrom category.

The new product line-up features four popcorn flavours – sweet and savoury, caramel crunch, lightly sea salted and nacho cheese, which are free-from sugar and gluten, low in calories and suitable for vegetarians.

Its two breakfast biscuits, hazelnut and chocolate and cereal and milk are both sugarfree and gluten-free, while its marshmallows are free from sugar, gluten, eggs, dairy and fat.

The new products, the outcome of an extensive research and development programme by the company, join a portfolio that also includes other free-from foods such as jams, biscuits, cookies and chocolates.

Among customers of the existing product range are Tesco and Dunnes as well as Al Maya and LuLu, among the biggest retailers in the United Arab Emirates.

“The popularity of our initial range in the fast moving freefrom category encouraged us to invest in the development of additional products to meet specific market opportunities that we’ve identified in discussions with key retailers,” said Gerard McAdorey, managing director and founder of Free’ist.

projecting to boost this further over the next two years.

In Northern Ireland alone, 184 new jobs have been created across companies such as Mash Direct, Slice of Heaven and Brunch Box – each growing significantly over the two years of the programme.

Key to the success of Access 6 was the training, marketing assistance and logistical support delivered by Programme Mentors who are experts in each of the six target regions – North American, Benellux, Scandinavia, Germany France and London/SE England. Each mentor provided the participating food and drink companies with first hand experience and advice on what are traditionally perceived as challenging markets to crack.

Notable success stories from NI include Broighter Gold in Limavady, which is now exporting its premium rapeseed oil to a leading French retailer, La Grande Epicrie de Paris while both Mash Direct and Tasty Food Cuisine have developed substantial levels of new business in England via Tesco and Asda.

“Developing Northern Ireland’s export potential is central to the continued growth of the food & drink industry,” said Michael Bell, executive director, NI Food & Drink. “All involved in food production and processing have a role to play, none more so than our small to medium sized businesses which, with the support and input of programmes such as Access 6, will help us achieve the targets set by the Agri-Food Strategy Board in its Going for Growth strategy.”

Saucy deal with Booths for Northern Irish artisan P

EPPUP, a local artisan business specialising in unique roasted pepper and tomato table sauces, has won its first business in Great Britain following on from Great Taste Award success last year.

The company, the brainchild of Turinborn Luca Montorio, is supplying its range of three sauces to Booths Supermarkets in the north of England.

Booths is now stocking all three PEPPUP products – a classic sauce flavour, a mild version with chilli and a reduced sugar and salt variety – to 16 stores including the supermarket’s main store in Preston. All three table sauces are glutenfree and available in 285g bottles.

The initial sales in Britain follow a direct approach to Booths by Montorio, who set up the business in Newtownards, Co Down in 2013.

The supermarket was impressed by the rich flavours of the ketchups and placed a significant order. PEPPUP will be supporting the listing through in-store tastings “The business with Booths is a very exciting development for us in a market we’ve been targeting. It gives us an important foothold in Britain,” said Montorio.

“What sets our table sauces apart is a rich flavour that comes from roasted peppers. I’ve kept the ingredients to a minimum to ensure the flavour of the peppers is paramount.”

43

PRINT TECHNOLOGY

McGowans tailors direct mail solutions to individual needs W

ith almost a quarter of all sales generated by direct marketing*, McGowans Print can help businesses maximise their potential through the multitude of direct mail solutions it offers designed around individual marketing requirements.

McGowans combines state-of-the-art database management and print technology to deliver highly targeted, personalised, on-demand mail campaigns.

Whether it’s inserting up to seven items into an envelope or tab sealing a mailer, McGowans has the capacity and experience to deliver value adding direct mail campaigns.

Its recent investment in the country’s first motioncutter® enables McGowans to not only engrave, perforate and laser cut your direct mail campaign, but also takes personalisation to a whole new level.

McGowans Print sponsored the top award at this year’s Ulster Grocer Marketing Awards, the Best Marketing Campaign, which was won by Lidl. *23% of sales generated by direct marketing – Direct Marketing Association.

For further information about direct mail or to discuss any business opportunities, please contact Brian Crawford @ +44 28 9073 0960.

Alternatively please email hello@mcgowansprint.com or visit www.mcgowansprint.com. Unit A1, 17 Heron Road, Belfast BT3 9LE.

45

APPOINTMENTS

People on the move...

in association with

P&H appoints Helen Buck as chief operating officer P almer and Harvey, the UK’s leading delivered wholesaler, is delighted to announce the appointment of Helen Buck as chief operating officer.

Buck, who will take up the newly created role in November, will focus on supporting Palmer and Harvey’s long-term strategic development, as it looks to deliver a step change in the growth of the business.

She is highly experienced in the retail sector, having spent 30 years in the industry working for a number of leading strategic consultants and retailers.

Buck joins Palmer and Harvey after ten years at Sainsbury’s, where she held a number of senior roles. Most recently, as business development director, she was responsible for the online business and was involved in

key projects such as the launch of Sainsbury’s mobile phone network and Sainsbury’s joint venture with Netto, the Danish discount retailer, having previously held roles as retail director and convenience director. Previously she held senior marketing and management positions at Marks and Spencer, Woolworths and Safeway. She is currently a non executive director at LSL Property Service plc.

Her appointment comes as part of a broader strengthening of Palmer and Harvey’s senior management team, following the appointment of Mark Leonard (formerly head of Supply Chain Logistics at The Cooperative Group) as group operations director, as well as a new supply chain director, regional operations director and an enhanced depot management team.

Helen Ruck

“We are delighted that Helen is joining Palmer and Harvey to drive the next phase of our strategy and growth,” said Chris Etherington, chairman and CEO of Palmer and Harvey.

Power NI MD elected NI Chamber president

Pictured are, from left, Ann McGregor, chief executive of NI Chamber, Stephen McCully, president, and Nick Coburn, vice-president.

S

tephen McCully, managing director of Power NI, has been elected as president of Northern Ireland Chamber of Commerce and Industry (NI Chamber).

McCully, who succeeds Danske Bank’s Kevin Kingston, has been managing director of Power NI for the past 13 years, initially joining the company as an engineer and then transitioning into a business

46

planning role during the privatisation process in 1993. Since then, he has held a variety of senior management and executive roles within NIE and Viridian.

“It is an honour to be elected president of Northern Ireland Chamber of Commerce and Industry,” said McCully. “I am delighted to have the opportunity to support business growth through NI Chamber.

“NI Chamber will continue to encourage the Northern Ireland Executive and the UK government to create favourable conditions for business growth – and equally they can count on our assistance and enthusiasm when they seek to introduce measures which help businesses and the wider economy in Northern Ireland.

“I am extremely keen to support initiatives that grow businesses, especially our SMEs, which are the backbone of the economy.”

The NI Chamber AGM also saw Nick Coburn, managing director at Ulster Carpets, elected as vice-president. Coburn, who has been employed in family owned company of Ulster Carpets since 1977, was appointed managing director of The Ulster Carpet Group in 2004.

NI Chamber Chief Executive Ann McGregor said: “I would like to congratulate Stephen and Nick on their election and thank the outgoing President Kevin Kingston for his leadership and support. Our new president and vice-president bring a breadth of experience from the energy and manufacturing sectors which will become a great asset to our organisation. I look forward to working closely with them.”

APPOINTMENTS

New senior team at Genesis Crafty

Pictured are, from left, Brian McErlain (MD), Ian Killen, David Walmsley, John McErlain (NPD director), Orlagh Gillespie, JP Lyttle and Damian McErlain (operations director).

M

agherafelt-based craft bakery, Genesis Crafty, renowned for its Toaster Wheaten and delicious cakes has seen tremendous growth over the past five years and Managing Director Brian McErlain has made four new appointments to help the business continue this growth across the UK and Ireland.

David Walmsley has been appointed into the newly created role of general manager to lead the overall business. Walmsley has over 15 years’ experience in FMCG, having previously worked for Mars and Innocent in the UK market and internationally with consultancy firm, Commercial Advantage. Most recently, he was the Ireland country manager for United Biscuits. “I am delighted to be joining Genesis

Crafty for what will be an exciting new challenge,” he said. “This is a business with huge potential with a great team in place, a strong brand and of course product quality that is amongst the best in any market. I am looking forward to working with the team to drive growth across GB and ROI, as well as further developing our position here in Northern Ireland.”

JP Lyttle has been appointed as commercial manager, effective from January 2015. JP has over 10 years’ experience in FMCG. Having previously carried out a number of sales roles with Inbev across retail and wholesale channels, Lyttle steps into the role having already spent four years with Genesis Crafty managing national accounts in the UK and Ireland, delivering significant growth to the business. “I am delighted to be taking on this new role and continue the great success the business has enjoyed,” he said. “We have a fantastic product, a great brand and huge opportunity to develop the business further.”

Ian Killen joins as production manager from Moy Park, bringing 20 years of food manufacturing expertise and experience into the bakery.

Killen brings a wealth of experience to the operations team and will be pivotal in gearing the bakery for growth and increased efficiency.

Finally, Orlagh Gillespie has been appointed as financial controller, effective from May 1. Gillespie has over ten years’ experience, having previously worked as senior manager within PKF-FPM Accountants.

Throughout her career, Gillespie has worked with many clients from various sectors throughout the island of Ireland, such as manufacturing, engineering and services and has gained vast experience across all accounting disciplines and people management. “I am delighted to have joined the Genesis Crafty team at such an exciting time for the business,” she said. “There is a vast growth potential for the business with an already well established brand and I am privileged to be part of the team to make that growth happen.”

Brian McErlain said: “Genesis Crafty’s mission is to be the best Craft Baker in the UK and Ireland and we are targeting significant growth in both brand and own label. Our new appointments will help us gear up the business and lead it through this next phase.”

Willowbrook grows NPD team

Séana Boyle

C

o Down-based Willowbrook Foods continues to invest in innovation, with the appointment of two new members of staff to its award-winning NPD team. The NPD technicians are responsible for developing innovative products in response to consumer demands and customer briefs.

Séana Boyle, from Strabane in Co Tyrone, joins the team having graduated last June from the University of Ulster with a BSc (Hons) First Class Honours Degree in Commemoration in Food and Nutrition, with a Diploma in Professional Practice. Boyle also received an award from the Northern Ireland Food & Drink Association (NIFDA) for achieving the highest overall mark obtained by a final year student.

Sophie Dorbie, from Belfast, has also joined the team as an NPD technician having previously held the position of Food and Drink Analyst at Mintel Ireland. Dorbie has an in-depth knowledge of the Irish food and drink market, and her extensive experience will ensure products are responding to consumers’ evolving tastes and demands.

“I’m delighted to welcome two new talented members to our ever growing NPD team,” said John McCann, managing director of Willowbrook Foods. “Our team develops and tests products for clients across the retail and food service sector; combining different flavour and texture combinations using the very best of local produce, in our bespoke innovation centre. Séana and Sophie have already demonstrated their creatively in responding to customer briefs, and their innovating thinking will stand the team in good stead as we develop our ranges even further.”

Sophie Dorbie

47

SHELFLIFE To see your product featured in Shelf-life, contact Mark at markbeckett@greerpublications.com or Tel: 028 9078 3235

POW launch marks the UK’s first low sugar and low calorie sparkling energy water

P

OW, the UK and Ireland’s first low calorie and low sugar sparkling energy water, is launching in convenience stores later this month and will be distributed by Tennents NI. Created by the Powerful Water Company, POW is produced using natural ingredients to offer a drink that refreshes, rehydrates and revives.

The product will be introduced in three flavours: coconut & lime, citrus & zest and cranberry & apple with less than 60 calories in each 440ml bottle. With an RRP of £1.49, the new drink is aimed at functional rehydration for young adults aged 20-35.

All the current growth in the UK soft drinks market is coming from both water and energy. Growth in water is up 11% and energy 1.6%1 providing an opportunity for a product that combines the rehydrating qualities of water with the functionality of energy, in a positive way.

“Existing energy drinks are still high in sugar and artificial ingredients so I wanted to create a product to fill the gap for a healthier energy drink that is cool, credible and made from natural ingredients,” said Ed Woolner, founder of POW. “We talked to a lot of young adults whilst researching the POW concept and there is a clear gap in the market for a natural alternative to existing energy drinks. Our vision is POW will become the number one choice of functional drinks for health-conscious young adults.”

POW’s launch strategy will include a strong community engagement initiative, digital and social campaign plus sampling and trial to ensure POW is in the hands of 18,000 consumers over the summer.

Source: 1 – AC Nielsen Scantrack May 2015.

SHS Sales and Marketing clean up with Vileda S

HS Sales and Marketing has strengthened its portfolio with the addition of established international brand Vileda.

Following the success SHS Sales and Marketing achieved for the Marigold brand through the independent and convenience channel in GB and Ireland, brand owner Freudenberg Household Products awarded the company sales and distribution rights for the Vileda brand through convenience and wholesale in Northern Ireland.

As a world-leading brand within cleaning, Vileda is well-known for its innovation, high quality performance and durability. Vileda has a diverse product range in the household sector including mops, brushware, cloths, scourers and laundry care items. The brand also brings development to the market through understanding changing consumer needs.

“Working with Freudenberg Household

48

Products to distribute the Marigold brand, SHS Sales and Marketing has evidenced how we can deliver brand growth within various sectors,” said Des McCullough, sales director, SHS Sales & Marketing Ireland. “In working to distribute and promote the Vileda brand, we will not only provide retailers within the channel with greater access to their leading range of products but we will also be launching exciting new products such as Vileda’s branded electrical range. ‘’SHS Sales and Marketing has worked hard to continually evolve our offering for brand owners, demonstrating real commercial benefit in an ever changing and challenging retail environment. The addition of the Vileda brand further cements our position within the household sector and ensures that we can continue to add value for consumers, shoppers, retailers and the brand–owners.’’

Within the Northern Ireland market, SHS

Sales and Marketing has already secured listings with Dunnes Musgrave Retail Partners, Hendersons, Gordons Chemists, Medicare and a significant number of independents.

Q&A WHAT IS THE BEST ADVICE YOU EVER RECEIVED? Stay focused on your goals and in all actions.

See them as part of the journey to meet the goal. This also brings me back to focus when opportunities arise which may not also be core to the business in hand WHAT IS YOUR BIGGEST GRIPE? Striking a balance between business, family and my own personal time to think.

Sometimes I can manage this by going to a football match or running, but it’s never easy.

In business with 185 employees, each day brings its own challenges and many people issues.

This motivates me, bringing solutions to people’s work problems.”

WHAT IS THE TALENT YOU WOULD LIKE TO HAVE? I would like to be a better golfer but getting the time to play is difficult.

In the Hot Seat Brian Reid, managing director of Deli Lites TELL US ABOUT YOURSELF I am married to Jackie with three children, Stephen, Brooke and Finlay, and living in Rostrevor. I am family focused, and we do a lot together, particularly in children’s sports.

Weekends are essentially family. I formed the company when I was 21.

WHAT DOES A TYPICAL DAY INVOLVE? In business with 185 employees, each day brings its own challenges and many are people issues. This motivates me, bringing solutions to people’s work problems. I fully recognise the team working in Deli Lites and depend on them for success.

WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE? Being an entrepreneur, I have been running 50

Deli Lites with Jackie but getting to the stage where I now have a senior management team.

This has been a major highlight and also takes the pressure off me.

WHAT DO YOU ENJOY MOST ABOUT YOUR JOB? Having the ability to have some control over the destiny of the company by working with a respected team of management, I get a lot of satisfaction from empowering others within the aims and objectives of Deli Lites.

WHAT IS YOUR MOST DIFFICULT TASK? Making commercial decisions with limited information on the market. I don’t shy away from such but like to have the maximum intelligence by keeping myself up to speed with market information and developments.

WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? To continue the success of Deli Lites through good customer service, continued growth in turnover and bottom line. I believe we have a really good future ahead in Deli Lites.

WHOM DO YOU MOST ADMIRE? It has to be Sir Alex Ferguson, the former manager of Manchester United for his achievements and longevity.

WHERE IS YOUR FAVOURITE PLACE? Wexford. Reportedly the sunniest county in Ireland, I try to get down there two or three times a year. It’s great to switch off the phone and prove I don’t suffer from nomophobia.

WHAT IS YOUR FAVOURITE FOOD PRODUCT? I love seafood and in particular shellfish; when available, red snapper always suitably accompanied by a good French wine. When looking for a snack, it’s hard to beat a flatbread from Deli-Lites.

HOW DO YOU RELAX? Football coaching and running in Kilbroney Park, family eating out and enjoying city breaks – New York has to be my favourite.

Save your business up to 6%* off our new lower prices when you go paperless. Switch to Energy Online.

visit powerni.co.uk/paperless

* Energy Online is available to Power NI Direct Debit customers only. 6% includes 4% Direct Debit discount plus additional 2% online billing discount. Applies to small business and farm tariffs only. Other discounts apply for larger users. New discount effective from 1 April 2015.

204851 Business First FP_AW.indd 1

26/02/2015 10:08

CLASS EXCLUSIVE 8-SPEED AUTOMATIC GEARBOX

THE ABSOLUTE DRIVING PLEASURE

o n A ll N e w g in in L ly P Free ic R e g is t e r e d D a il y H i- M a t e p t e m b e r S B e fo r e 3 0 t h 2015*

FIRST 8-SPEED AUTOMATIC GEARBOX IN THE INDUSTRY for best Comfort and Safety

OUTSTANDING FUEL ECONOMY thanks to a choice of ECO or POWER modes

UP TO 10% LOWER MAINTENANCE AND REPAIR COSTS* thanks to record reliability and durability

BEST IN CLASS PERFORMANCE highest power 205 hp and torque 470Nm

*vs manual transmission

“ In the most competitive year ever the new IVECO DAILY was the number one choice of the 23 members of the jury, representing the top commercial vehicle publications across Europe and Russia” W W W. I V E C O . C O . U K

J. Sweeney, Chairman International Van Of The Year

NI Trucks Ltd 3 Mallusk Road, Newtownabbey, Co. Antrim BT36 4PP 02890 833040

WWW.IVECO-DEALERSHIP.CO.UK/NI-TRUCKS NI Trucks Ltd , Registered in Northern Ireland No. NI048950. Registered office: 3 Mallusk Road Newtownabbey Co. Antrim BT36 4PP. *Not available in conjunction with any other dealer discount or promotional offer Subject to availability for a limited period only. For full Iveco terms and conditions go to: www.iveco-dealership.co.uk/terms-andconditions-offers.