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At the heart of the Northern Ireland food industry
OCT/NOV 2014
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CONTENTS
email: info@ulstergrocer.com Volume 50, Number 9 October/November 2014
www.ulstergrocer.com
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Editor: Alyson Magee E: alysonmagee@greerpublications.com Contributor: Seamus McCaffrey Advertising Manager: Lynne McBennett E: lynnemcbennett@greerpublications.com Senior Accounts Manager: Michelle Kearney E: michellekearney@greerpublications.com Art Editor: Karen Donnelly Production Manager: Stuart Gray Accounts: Gerardine Carson
14-16
43-45
19-42
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@ulstergrocer www.facebook.com/ulstergrocer Subscription: £27.50 per annum £37.50 outside UK Designed & Produced by: Greer Publications Design Tel: 028 9078 3200 Printed by: W&G Baird, Antrim Tel: 028 9446 3911
7 – FOOD-TO-GO: Over 200 independent retailers recently attended Musgrave Retail Partners NI’s first Food to Go Exhibition at the Armagh City Hotel, which saw 32 local suppliers showcasing new products, equipment and ideas.
13 – PEOPLE PERSON: Sales Placement Director June Wilson, the focus of this month’s My Life in the Grocery Trade, has been described as the Simon Cowell of the recruitment world.
14-16 – TESCO TASTE: The multiple retailer hosted its sixth annual Tesco Taste NI Food and Drink Festival at Custom House Square in Belfast last month, with First Minister Peter Robinson attending its launch and 60 stands showcasing local food and drink to the public over the weekend event.
19-42 – A FORCE TO BE RECKONED WITH: Food Force Ireland is going from strength to strength, its issues with Nisa now resolved, and recently hosted another successful exhibition at the Culloden Hotel connecting suppliers and retailers. Greer Publications © 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior permission of Greer Publications.
8 • Ulster Grocer | JANUARY 2011
43-45 – BIG NIGHT IN: With the nights drawing in and a chill creeping into the air (after a glorious September), shoppers are stocking up for nights in, in the comfort of their own homes. UG looks at popular products and tips allowing retailers to make the most of the opportunity.
ULSTER GROCER
Ulster Grocer is published by Greer Publications 5B Edgewater Business Park, Belfast Harbour Estate, BELFAST BT3 9JQ Tel: 028 9078 3200 Fax: 028 9078 3210 Web: www.ulstergrocer.com
Contents
Publishers: James and Gladys Greer
3
NEWS
Editor’s comment: Showcasing the local grocery sector A busy past month for the local retail sector is reflected in this month’s Ulster Grocer, which features the Food Force Ireland, Musgrave Retail Partners NI Food to Go and Tesco Taste NI exhibitions. Resolution now reached with Nisa, Food Force Ireland is powering ahead with impressive turnout from both exhibiting suppliers and retail visitors at its annual showcase in the Culloden Hotel and, by all accounts, plenty of trade on the day. Likewise, Musgrave’s inaugural exhibition in Armagh was a bustling event, highlighting the potential of the burgeoning food-to-go sector to its retail partners. An altogether different forum, targeting the public, Tesco Taste NI nonetheless again rolled out another successful showcase for local producers, extolling its growing commitment and investment in the Province.
There was no harbinger of the chaos to come a week later with profit-gate. According to the latest retail market analysis, the biggest multiples – Tesco, Asda, Sainsbury’s (and Morrisons in GB) – are increasingly losing market share to discounters such as Lidl (and Aldi in GB and the Republic of Ireland). Reports have also emerged of a shift in shopping patterns in favour of convenience stores UK-wide which, together with a tangible improvement in local c-stores’ offer over recent years from shop refits through to price, quality of produce and increased range and services, the various trends at play should make for an interesting retail environment over the next few years.
Alyson Magee
Local dismay over JTI Gallaher closure C
losure of the long-running Ballymena-based cigarette manufacturer Gallaher, as part of a restructure of owner JTI’s global operations, has raised concerns over its impact on local retailers. Over 200 local businesses will lose out on the £20m spent annually by the business in the supply chain, according to the Federation of Small Business (FSB), while the local economy also stands to lose an annual £57m contributed through annual salaries when over 800 redundancies take effect over 2016 to 2017. ‘’I am saddened to hear that JTI Gallaher are set to relocate their manufacturing facilities away from Ballymena,” said Wilfred Mitchell, policy chair of FSB Northern Ireland. “With the company citing the reasons for its relocation to be due to the need to strengthen its competitive position and being within a challenging operating environment, this advances the urgent need for the devolution of the corporate tax rate to be granted to Northern Ireland.” North Antrim MP Ian Paisley had warned the plant was at risk “if government locally, nationally and in Europe continues to over regulate the already heavily regulated tobacco industry. Indeed, in July 2012, I warned that 1,000 jobs were under threat.” JTI said it was restructuring its manufacturing facilities as a result of significant and sustained changes impacting its global business, including a challenging economic environment, excise tax pressure coupled with illegal trade triggering industry volume contraction and new legislation. A site in Belgium is also to close, with production potentially moving to facilities in Poland and Romania. Trade Minister Arlene Foster and Employment Minister Dr Stephen Farry have met with representatives of JTI Gallaher to discuss the way forward. “I will explore every option available to the company in terms of, for example, support for R&D, to avoid complete closure of the factory,” said Foster.
Strategy Board calls for Government investment T
he Agri-food Strategy Board (AFSB) has called for timely Government investment in the agri-food sector, following the Executive’s published response to the Board’s Going for Growth plan. Agriculture Minister Michelle O’Neill and Trade Minister Arlene Foster published the Executive’s Response and Action Plan, complete with ‘refreshed’ details, earlier this month after agreeing its response to Going for Growth on June 26. The two ministries had established AFSB to come up with a development plan for the local agri-food industry back in May 2012, and the Board published its Going for Growth Action Plan featuring 118 recommendations in May 2013. “We welcome the publication of the Executive’s Response to Going for Growth and believe that now is the time for Government to invest in a sector that has the potential to continue to grow further,” said Tony O’Neill, chair of AFSB. “The industry will invest significant resources to develop the sector. However, in order to achieve our vision and the targets set, this must be supported by Government assistance both through significant investment and also the provision of a supportive environment in which to sustainably grow our businesses.” O’Neill said the Board would remain in place for the time being, to drive the recommendations and provide expert guidance.
AWARDS SUCCESS FOR SWIFT’S SUPERVALU AT LONDON EVENT
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arren Given, store manager of Swift’s SuperValu, Lisnaskea, has been named Independent Store Manager of the Year at the Retail Industry Awards 2014 in London. He was recognised for his management style, developing a strong team with a hands-on and innovative approach to managing the store’s 80-strong staff, at the UK-wide awards. Darren Given of Swifts SuperValu, Lisnaskea is pictured with comedian and host Andy Parsons, Phil Nicolle, impulse director of awards sponsor United Biscuits, and David Shrimpton of Independent Retail News.
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NEWS
Sales Placement Contract People divides to conquer O
ne of Northern Ireland’s leading recruitment, contract and field marketing consultants, Sales Placement Contract People Limited (SPCPL), is introducing a new and refreshed corporate identity. In the Republic of Ireland, Contract People and Sales Placement operate as two separate brands and the re-brand of SPCPL in Northern Ireland will reflect this. The re-brand will separate the recruitment section (Sales Placement) of the business from the outsourcing services (Contract People). The rebranding project was spearheaded by design specialists at multi-service marketing company, Marketing Network. The creation of two separate brands was developed to support a significant growth strategy as Contract People and Sales Placement in the Republic of Ireland head towards their respective 20th and 42nd birthdays next year. The new brand identities will be fully integrated across all print and online marketing collateral. Coinciding with the new brand launch is relocation to purpose-built offices at Edgewater Road, Belfast. “Since the company’s establishment we have continually grown the business,” said Allan Rutherford, MD. “We felt that as we approach significant birthdays, now is the ideal time to re-brand. Creating two distinct brands will hopefully give more clarity to each individual function and improve overall efficiencies for both sides of the business. From a positioning viewpoint it will also help highlight that we offer whole Island of Ireland coverage to both field marketing and
Spooked-out SPAR retailers ready for Halloween Hoolie
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he annual SPAR charity fundraiser, in aid of the NSPCC’s ChildLine service, will take place at the end of the month in the spooky setting of the Ulster Folk & Transport Museum. The gala ball, which reinvents itself each year, is an event eagerly anticipated by SPAR retailers in Northern Ireland as a chance to down tools, enjoy dinner and entertainment, and most importantly, raise vital funds for the work of NSPCC in Northern Ireland. Citybeat’s Stephen Clements, NSPCC ambassador “Each year, we invite and Paddy Doody from the Henderson Group our retailers from across get spooked out at the Ulster Folk & Transport Museum. Northern Ireland to enjoy an evening of top class entertainment, with a very important message running throughout – to raise as much as is possible for the ChildLine service on the night,” said Paddy Doody, sales & marketing director at Henderson Group. “NSPCC is SPAR in Northern Ireland’s dedicated charity, and has raised £700,000 locally since the partnership began some eight years ago.”
Pictured are, from left, SPCPL senior management Allan Rutherford, managing director; June Wilson, director; and Russell Johnston, director.
recruitment clients.” Contract People Group had an annual group turnover of £16.5m in 2013. The group currently employs 505 field staff across the UK and Ireland and has offices in Belfast and Dublin. The new offices for both Sales Placement and Contract People are located at Unit 2 Edgewater Road, Belfast Harbour, Belfast, BT3 9JQ.
Record goals for NI at Irish Food & Drink Awards
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leven Northern Irish companies collected gold awards at Blas na hEireann, the Irish Food and Drink Awards, held as part of the annual Dingle Food Festival in Kerry this month. Overall, NI food and drink Doherty & Gray won two awards at Blas products gained 34 accolades, na hEirann, a gold for Glensallagh Irish Steak & Cracked Black Pepper (pictured) including seven silver and 16 and silver for Glensallagh Irish Pork & bronze awards. Spring Onion; both supplied to the Lidl Glensallagh label. “Our marketing teams will continue to work closely with the winning companies, both large and small, to help them to turn success in these highly influential awards into sales in the Republic, Britain and further afield,” said John Hood, director of Food and Tourism at Invest NI. Northern Irish winners included: Gold – Armagh Cider Company, for Molly’s Mulled Cider; DJ’s Ciders and Juices, for Tempted? Special Reserve Cider; Doherty and Gray, for steak and cracked black pepper sausages; East Coast Seafoods, for hot smoked salmon; Genesis Bakery, for double butter fruit scone; Harnett’s Oils, for pure rapeseed oil; Heatherlea Bakery, for Armagh rolled oat crisp biscuits; Irwin’s Bakery, for Traditional Irish Barmbrack; Mauds Ice Cream, for Poor Bear’s Delight Ice Cream; and Tamnagh Foods, for maple, nut and fruit granola; Willowbrook Farm Foods, for Mediterranean Salad Bowl.
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NEWS
NIFDA has an Appetite for Action A
n increase in marketing and innovation activity and improvements to the sustainability of the supply chain are necessary if the ambitious growth targets set for Northern Ireland’s agri-food industry are to be achieved. Speaking at the Northern Ireland Food and Drink Association NIFDA Appetite for Growth conference, held recently in the Hilton Hotel Belfast, Chairman David Dobbin CBE said action was urgently needed to deliver on the Agri-Food Strategy Board’s Going for Growth targets. “We need to unlock our sector’s full potential and drive export growth to achieve our target of creating a further 15,000 jobs across the supply chain,” he said. “It is imperative we press ahead to achieve results, with government and industry working together to move forward on key issues such as market intelligence, sustainability, food security, marketing and innovation.” Over 150 delegates attended the event, which included master classes and featured speakers Amanda Brown of Scotland Food & Drink, John Farrand of the Guild of Fine Food, Keith Smyton of Welsh Food, Professor Steven Walker of Campden BRI, Frank van Ooijen of Royal FrieslandCampina N.V. and Trade Minister Arlene Foster. “It is crucial we continue to build on the momentum gathering within the industry and keep pushing forward to fully realise the potential of the sector,” said Foster. “Collaboration between the industry and government is vital if we are to continue to build on the export sales success that we have already achieved in places as far apart as Great Britain and the United Arab Emirates. “Right around the world, retailers know that Northern Ireland produces great quality, tasty products that their customers want to buy.
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Pictured are, from left, Michael Bell, executive director of NIFDA; William Thompson, Northern Ireland agri manager for Bank of Ireland UK; Trade Minister Arlene Foster; NIFDA Chairman Dr David Dobbin CBE; and John Hood, director of Food and Tourism for Invest Northern Ireland.
By working together, maximising our resources and focusing on key markets, we can make the most of the considerable opportunities that exist to grow the industry and create more jobs, ultimately benefiting the Northern Ireland economy as a whole.” Supported by DARD’s Northern Ireland Regional Food Programme, the conference was sponsored by Invest NI and Bank of Ireland UK. “The agri-food industry forms the back bone of Northern Ireland’s economy,” said William Thompson, Northern Ireland agri manager for Bank of Ireland UK. “It’s imperative that businesses continue to strive for growth and commit the necessary resources to achieving their growth ambitions.”
FOOD-TO-GO
Anne and Neil McAuley, store owners of Centra Chichester Street, with Centra Regional Manager Peter Robinson.
A taste of success for Musgrave suppliers M
usgrave Retail Partners NI (MRPNI) recently hosted its first Food to Go Exhibition at the Armagh City Hotel, with over 200 independent retailers attending. The event welcomed 32 suppliers from Northern Ireland, showcasing exciting new
products, equipment and ideas through sampling and demonstrations, in this key focus area of the SuperValu, Centra and Mace business. The event brought both retailers and suppliers together, giving them a unique
opportunity to interact on a personal level, highlighting the potential offerings available to enhance their stores and their customers’ experience. Suppliers ranged from Martin Food Equipment, Shopfit NI, Anachem and Kingsbury Packaging to Capitol Foods, Fred C Robinson, Deli Lites, McDaids Bakery, Mars Food Service and Genesis. “The Food to Go Exhibition has provided a key opportunity for all retailers to experience innovative products, ideas and to interact with suppliers in person,” said Nigel Maxwell, MRPNI SuperValu & Centra sales director. “We are delighted with the positive response to the event and are sure that those retailers who have availed of the opportunities on the day will drive sales in this key area of their business. Following the encouraging feedback from the exhibition, we are confident this is something that will return next year.” Martin Kennedy of Deli France said: “The event has been fantastic, there was a real sense of positive energy around the venue from the retailers as they network with the various suppliers and a willingness to explore the new offerings available to their customers.” Eddie Poole, owner of SuperValu Moira and Dromore, said: “The Food to Go Exhibition has been a really good opportunity as a retailer and has generated lots of great ideas. I have been very impressed with a number of the suppliers as well as a variety of new products and I would love to see this return again next year.”
Chris McGeough of Martin Food Group, Chanelle Conway, MRPNI’s food-to-go specialist, Kerrie-Ann Bresnahan of Centra Malone Road and Donagh McGoveran, store owner of Centra Malone Road and Centra Stranmillis Road.
Ruth Sloan of Irwin’s Bakery, Siobhan and Peter Rafferty of Mace Kilkeel and MRPNI Mace Sales Advisor Michelle McDonnell.
Sarah Doherty of Super Valu Waterloo Place, Derry~Londonderry, Avondale’s Colin Ferguson and MRPNI Trading Manager Lisa Muldoon.
Chanelle Conway, MRPNI’s food-to-go specialist, Jamie Poole of SuperValu Moira and Paul McDaid of McDaid’s Bakery.
7
STORE FOCUS
McCool’s Supervalu Ballymoney
Ian Elliott, manager of McCool’s SuperValue Ballymoney
Ulster Grocer met up with Ian Elliott, manager of McCool’s Supervalu Ballymoney, to hear about the store’s ‘GIANT’ journey which began with one little ‘STEP’.
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an Elliott is celebrating a year as manager of McCool’s SuperValu Ballymoney and with an increase in sales, a decrease in waste and shrinkage and excellent customer service reports - he has plenty to be proud of. When Ian joined the store in July 2013, he brought more than 20 years’ experience across the retail sector to a store where the economic downturn had sparked a need to be more cost-efficient as sales became more difficult to grow. This change in economic environment had brought about a high turnover in labour and a pronounced drop in staff morale, with effects felt throughout the business. Ian faced two choices, to either continue along the path of cost and wage reductions or launch a positive tool to drive sales and improve staff morale. Ian chose the latter with the STEPS programme, a unique training package created and delivered by Musgrave Retail Partners NI (MRPNI), which is specifically tailored for independent retailers across the SuperValu and Centra groups. Working alongside SuperValu Senior Regional Manager Geoff Johnston and MRPNI Training and Development manager Elaine Sinclair, the store has already reaped the benefits of STEPS and the journey has only begun. STEP is an acronym for Speak to Every 8 368• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Person which in turn drives retail excellence, and sales through ‘active’ selling, creating a proactive staff approach and improving morale and productivity. Ian describes how he set about his challenge. “When I first arrived at Ballymoney, I set about engaging staff as low morale can have a ripple effect throughout the entire business,” he says. “I made it my priority to sit down on a oneto-one basis with every member of staff to get to know them better and find out what motivates them and how they work. “I’ve always found the only way to motivate change within members of staff is to ask them valuable questions, find out what makes them tick and then go on to help them as best as you can, whether it’s as simple as changing a rota, organising training or changing departments.” A clear example of this is one member of staff, Neil, who was stacking out the freezers when Ian joined. Realising Neil was not fulfilling his potential or indeed his ambitions, and discovering he had an interest in butchery, Ian enrolled Neil on a butchery course. Neil is now fully trained and in charge of that department. Similarly, two members of staff who work in the off-licence will soon be undertaking a wine-tasting course, to be able to help customers with their selections and
offer advice. “Of course there were those members of staff who didn’t want to come on the journey with us which created a high staff turnover for the first few months. However I’m pleased to say we now have a fantastic team of 63 motivated members of staff who are all more commercially aware and, having been given the tools to do their job correctly, encourage each other to step forward together.” Owner of SuperValu Ballymoney, Peter McCool, credits Ian’s leadership skills as a fair but firm manager as driving positive change within his business. “A great leader has vision and must have the ability to communicate this vision to the team,” says Peter. “Ian’s communication skills are excellent. He leads the team successfully by not only ensuring everyone understands the company’s goals and targets but he actively guides them to unlock their true potential.” SuperValu Ballymoney has taken three STEPS so far on its journey to be the Best in Retail Excellence. STEP 1 began in December 2013 and saw all members of staff undertaking an engagement session with Geoff and Elaine on the MRPNI Retail Training Unit, where they agreed a future vision for the store which informed the organisation’s business plan.
STORE FOCUS The STEP 2 Programme, launched in the early part of this year was called ‘STEPS 2 become STARS’ – an acronym for Situation, Target, Action, Results. This built belief amongst staff in their involvement in the change process and, as you walk through the staff corridors within the back office, this is evident, with a whole line of stars hanging pride of place from the ceiling; reflecting all staff members’ ideas and commitments on how to drive effective sales. “The biggest difference since we started STEPS has been the culture change,” says Ian. “We now set staff targets within their departments and they are informed on a weekly basis how they are performing, not only against their own targets but against the other departments. This is essential as it helps create a winning culture through healthy competition.” However Ian is keen to assert that it isn’t all business within the store. “Part of the whole STEPS programme is about engaging staff on a personal level too and this means having fun at work, with that energy and enthusiasm rubbing off on customers,” he says. This is again evident when you step into the Ballymoney store, as you are instantly greeted by warm and friendly members of staff asking how they can help. The store has a social calendar up in their staff corridor to detail their regular nights out, whether it be a BBQ or a Barn Dance. They also have a charity committee set up and, so far this year, have donated a very generous £8,500 to local charities, including MRPNI
charity partner Action Cancer. They ensure they give back to customers with suppliers’ days and prize giveaways every month. The store has just completed STEP 3, which was a review of where they started from and how they’ve progressed. It is no surprise that they are firmly on track with their targets and the store has just successfully achieved Investors In People accreditation. STEP 4, which will take place in the near future, is what Ian calls the ‘moment of truth’.
“A combination of mystery shopper research and ‘Perfect Day’ audits over a number of weeks will tell us how good we really are, and how far we’ve come,” says Ian. ‘Perfect Day, Perfect Day Everyday’ is to ensure retail excellence principles are observed every single day, to engage staff to keep the focus firmly on the customer. “It’s not rocket science,” says Ian. “It’s about doing the simple things extraordinarily well, to ensure we are different and better.”
Staff members at McCool’s Supervalu Ballymoney
The butchery counter in McCool’s.
8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
9
retail news - independents
Strong six-month sales for Camelot U
K National Lottery ticket sales for April 1 to September 27 this year totalled almost £3.5bn, an increase of £158m on the corresponding period last year, and the second-highest interim total since the National Lottery launched in 1994. During the period, Camelot UK Lotteries – which operates the National Lottery - generated just under £868m for National Lottery Good Causes – taking the total raised to date to over £32bn. National Lottery funding has now enabled more than 430,000 individual awards to be made across the UK – the equivalent of 138 National Lottery-funded projects in every postcode district. Over the same period, Camelot awarded over £1.9bn in prizes to players, Camelot’s overall performance over the half-year was driven by strong growth in both Lotto, following its successful re-launch last year, and instant play games. Accounting for around 83% of all sales, retail remains the largest National Lottery sales channel.
Camelot has partnered with image-recognition and augmented reality specialist, Blippar, to create a new £2 ‘Christmas Cash’ Scratchcard to life. The new Scratchcard, available across the UK since the end of September, will be accompanied by Point of Sale material linking National Lottery players to a free Blippar app which can be downloaded onto their smartphone or smart device offering a prize draw to win £1,000 in shopping vouchers.
Nisa and Food Force Ireland reach agreement N
isa Retail and Food Force Ireland have reached a mutually-beneficial agreement to further benefit retailers in Northern Ireland, following long-running negotiations between the two businesses. Earlier this year, Nisa and Food Force Ireland entered into negotiations regarding their future working relationship across Northern Ireland. Those negotiations looked at a range of issues relevant to both members and suppliers, and sought to agree a positive platform for co-operation. The agreement means Nisa will continue to refer members to Food Force Ireland and those
members will be free to decide which way they want to trade locally, either by invoicing direct from supplier on Food Force Ireland terms or Nisa central invoicing, which will be handled by its new Northern Ireland head office team. Speaking after the agreement, Food Force Ireland Chairman Henry Emerson said that he was pleased to see a positive outcome to negotiations. “Food Force Ireland and Nisa have had a long and fruitful partnership which has been mutually beneficial to both parties,” he said. “I’m pleased that this will continue on the basis of clarity and agreement, and look
Nisa announces surplus distribution to members
N
isa has announced it will pay over £2.2m to its members in the form of surplus distribution and dividend payments. The dividend payment represents a pay out of £14 per share, providing a return of over 7% on each share owned by members, of which they can own up to 250. Further to this, the surplus payment looks to reward those members who have shown loyalty and support to Nisa by ordering products through its Central Distribution Services. These payments are on top of the £31m that was paid out to members in the form of rebates in the last year. “This is one of the many benefits of being a member owned organisation as any surplus profits are distributed back to our members, allowing them to use this money to further enhance their businesses,” said Simon Webster, finance director of Nisa. “Nisa achieved pleasing profits in the 2013/2014 financial year and has significantly strengthened its balance sheet as well as making this significant payment to members. Nisa is committed to making money for its members rather than out of them and this is a perfect example of this.”
8 • •Ulster 3610 UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
forward to continuing the relationship well into the future.” Christopher Baker MBE, chairman of Nisa, said: “It is extremely satisfying to reach a positive agreement between Nisa and Food Force Ireland which will provide even greater benefits to members and an increased route to market for local suppliers. There is a long standing relationship between Nisa and Food Force Ireland and it speaks volumes about the strength of our relationship that we’ve extended that relationship further. This will mean greater choice for retailers and a strong local sourcing capability.”
Convenience stores profit from more PayPoint customers?
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ffering services, such as bill payment, can prove a significant draw for local convenience stores, according to research released by PayPoint. The study of over 20,000 shoppers, conducted by him!, indicates ‘convenience’ is continually evolving and having to work harder than ever to stay ahead of trends and attract customers. They are, for example, less able to rely on traditional products, such as cigarettes, newspapers and lottery, to drive footfall as these categories all suffered a decline in shopping ‘missions’ over the last year. According to him!, the average PayPoint customer visits the shop more frequently than the average convenience shopper (4.6 vs 3.6 times per week), spends more per visit (£7.66 vs £6.13) and is therefore worth 60% more over a week (£35.24 vs £22.07) or an extra £684 per shopper per year. “The trend towards convenience stores is now well-established and him!’s research shows that services are integral to the continued prosperity of the sector by pulling in customers in ever greater numbers,” said Andrew Goddard, retail director of PayPoint UK & Ireland. “Not only are bill payments, top-ups, ATMs and other cash withdrawal services important revenue and footfall generators, but they also help consumers recycle their spending, often straightaway in the shop where they access the services.” Over 20,000 convenience shoppers were surveyed at 1,291 convenience stores, across England, Scotland, Wales and Northern Ireland. Interviews were conducted with shoppers face-to-face on entry to and exit from convenience stores in order to deliver robust insight based on shopper fact and not opinions.
retail news - symbols
EUROSPAR hosts first NI Waste Week E
Leanne Rice, EUROSPAR marketing manager at the Henderson Group and Chef Paula McIntyre celebrate the launch of Waste Not, Want Not.
UROSPAR introduced its first Waste Not, Want Not initiative, a week-long scheme educating shoppers about buying carefully to prevent food waste in the home, earlier this month, across selected outlets. The initiative tackles the issue of food waste, following the publication of alarming figures food waste figures by the major UK supermarket chains earlier this year. “Waste awareness is not a new thing here,” said Paddy Doody, sales and marketing director of the Henderson Group. “However, with the help from waste prevention organisations, we believe - as retailers - that we have a responsibility to education our shoppers. Implemented with the right tools, our retailers can best advise and assist our everyday shoppers on how to best tackle these problems.” Well-known local chef Paula McIntyre was on hand during the week to demonstrate how to get the most out of fresh purchases, in particular meat, to reduce wastage.
Sweet deal for Musgrave Henderson Group and Irwin’s support local bake off with local fresh fruit company
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Carryduff student Naomi Hipson is pictured with judges Drew Davidson, master baker at Irwin’s Bakery; Niall McKenna of James Street South; and Alistair Kelly, fresh food manager with the Henderson Group.
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ethodist College year 12 student Naomi Hipson has won a James Street South cookery competition run in conjunction with Belfast Restaurant Week, with her Carrot Cake featuring on its menu as a ‘Restaurant Week Special’. The Belfast Bake-off took place in the award-winning James Street South Cookery School, with Hipson also receiving a meal for two at James Street South and a one-to-one session at the Cookery school. Her recipe will now be recreated by iconic Northern Ireland bakery Irwin’s and sold in selected Spar shops. The student was one of three finalists to take part in the fiercely contested competition, with Larne’s Sharon Duffin also making the final with Chocolate Beetroot and Guinness cake, and Omagh’s Erin Clarke with Kale and Dulse Loaf. “Whether it’s sweet or savoury, nothing beats home baking and Naomi’s recipe will be a welcome addition to selected Spar shelves here,” said Alistair Kelly, fresh food manager at Henderson’s. “We’re sure our customers will love her Carrot Cake as much as we did at the Bake-off final.” Drew Davidson, master baker at Irwin’s Master Baker, said: “The popularity of home baking has continued to grow in Northern Ireland and, as a local family bakery, Irwin’s was delighted to be involved in the competition. It was fantastic to meet the finalists and see firsthand that they are as excited and passionate about baking as we are. I was extremely impressed with Naomi’s delicious Carrot Cake and we are looking forward to producing it for sale in SPAR.” 8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
usgrave Retail Partners (MRPNI) is joining forces with Co Armagh company P McCann and Sons to supply consumers with locally-produced apples and pears. The home-grown fruit will be available to all Centra and Mace, as well as SuperValu, stores and initial varieties on sale from October will be Worcester apples and Conference pears. “We’re delighted to be the first supermarket to offer Co Armagh eating apples and pears from P McCann and Sons which are available across our SuperValu, Centra and Mace stores just in time for the Halloween season,” said Aiden Kearney, fresh produce trading manager of MRPNI. “We are committed to bringing the highest quality fresh produce to consumers and sourcing in Northern Ireland allows us to do this. We are very proud of our relationship with suppliers such as P McCann and Sons who are one of over 250 local suppliers we use across our business.” Oliver McCann, of supplier P McCann and Sons, said: “We have been growing apples at our family orchards in Loughall, Co Armagh for more than 40 years but pears are an exciting new field for us. We value our relationships with companies such as Musgrave who have a focus on fresh, local produce and it is great to see the fruits of our labour on sale in stores across Northern Ireland.”
MRPNI Fresh Produce Trading Manager Aiden Kearney is pictured with Oliver and Kevin McCann of P McCann & Sons.
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retail news - MULTIPLES
Northern Ireland’s SuperMum crowned at Stormont C
o Antrim mother-of-two Kathy O’Neill has been named Northern Ireland’s top mum at a prestigious awards ceremony held at Parliament Buildings, Stormont. Thirty mums from across Northern Ireland were honoured at the SuperValu SuperMums ceremony, which saw Co Down’s Rosemary Day, mother of Channing Day who was killed in combat in Afghanistan, announced as a runner-up alongside Co Fermanagh’s Jennifer Keys. Portglenone SuperMum Kathy was crowned the winner by a judging panel who described her as ‘wonder woman’ for her courage in caring for her son Caiden, who was diagnosed with cancer at five months old. She has helped raise £24,000 for Northern Ireland Cancer Fund for Children and many other local charities. Hundreds of nominations were received for the competition of inspiring, gutsy and much-loved mothers, and 30 finalists were chosen from SuperValu stores in Northern Ireland. The grand final was hosted by TV personality Claire McCollum who crowned Kathy the overall SuperValu SuperMum 2014, presenting a family break to Malaga, courtesy of Jet2.com. Speaking of her win, Kathy said: “The standard of entry for the SuperMums competition was incredible but Kathy’s strength and courage shone through and made her a very worthy winner,” said Donna Morrison, marketing manager of SuperValu. “There are
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Kathy O’Neill with her son Caiden and daughter Ellie.
so many inspirational mothers out there taking life’s challenges, opportunities and issues in their stride and I would like to congratulate all 30 of our SuperMum finalists as they are all very deserving.” Jo Vaughan, brand manager of event sponsor P&G, said: “We’re delighted to be involved in such a fantastic initiative, rewarding mums across Northern Ireland.”
perspective Q&A
My Life in the Grocery Trade June Wilson, director of Sales Placement WHAT IS YOUR CURRENT ROLE? I am director/shareholder of Sales Placement, and I also actively recruit within my specialist sectors. I joined Sales Placement in 2001 and became a director/shareholder in 2008. BRIEFLY OUTLINE YOUR EMPLOYMENT HISTORY TO DATE. My career started out as a bank official, and I remained there for over 10 years. It was well-paid stable employment and offered a route on to the property ladder by way of a discounted mortgage. When I had children, I took a career break and then a few years later went into estate agency. Enjoying the sales aspect of the role, I was keen to continue along this career path so when CableTel released their fibre optic network in NI, I was one of the first members of the residential sales team. I then made a six-month move into car sales with Charles Hurst. However, to escape the antisocial hours, I moved into recruitment and am still here after 14 years. WHAT DOES YOUR ROLE INVOLVE? Since joining the company, I have actively recruited within FMCG, licensed trade, catering, chemist, giftware/branded sectors. However, Sales Placement does offer recruitment solutions across all of the sectors. Having recruited within these sectors that service the retail industry, I have a vast contact list and candidates who I have recruited over the years have progressed into loyal clients. I am very much known as ‘Aunty June’ to most of my placements from years
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past and have made genuine friendships and have motherly affection towards them. WHAT ARE THE BEST/WORST PARTS OF YOUR JOB? The best part has to be the variety of roles I recruit for and the individuals/personalities I meet along the way. The satisfaction of securing someone a new role, especially in this current economic climate is a wonderful feeling. People are the most unpredictable product to sell which adds to the excitement and mystery of my role! The worst part of the job is having to break the news to a hopeful candidate that they have not secured their dream job after the interview process. BRIEFLY OUTLINE A TYPICAL DAY. Every day is very diverse so when voicemails, phone calls, emails are dealt with, I could be arranging interviews/briefings or following up on selections, interviewing candidates, assisting clients with interviews, meeting with new clients or networking at trade shows; there is never a dull moment.
WHAT DO YOU LIKE TO DO TO UNWIND AWAY FROM WORK? I appreciate a break in Lanzarote or Portugal with a good book and the freedom of enjoying a glass of wine in the sun. However, on a day-to-day basis, walking my dog helps me unwind from the daily stresses, and gives me some much needed exercise.
WHAT HAS BEEN THE PROUDEST MOMENT OF YOUR CAREER TO DATE? On a work level, it has to be winning Recruitment Consultant of the Year and this was down to the very generous testimonials from my clients and candidates. Business has also extended over the years and we have just again upgraded to new premises during October that emulate this success and shall provide further options for our clients.
TELL US SOMETHING ABOUT YOURSELF THAT NOT MANY PEOPLE MAY KNOW. From a young age, I was involved in dancing and was also an active member of the Junior Lyric and appeared in many performances. During my teenage years, I was also a keen singer – who knows where I would be now had there been X-Factor back in those days and ironically I have been described as the Simon Cowell of the recruitment world!
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TESCO TASTE NI
Local food celebrated at sixth Tesco Taste NI by Cliff Kells, commercial manager of Tesco NI
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ne of the great challenges of hosting successful events is keeping them fresh and maintaining their success. And as we look back on our sixth Tesco Taste NI Food and Drink Festival, it’s enormously gratifying to be able to say we ticked both boxes this year. More exhibitors, more people and more opportunities for fabulous Northern Ireland
food and drink companies to showcase their wares to the Northern Ireland public. It was a simply fantastic festival and a credit to all who made it possible. Each year I’m filled with an enormous sense of pride in our food and drink industry. It’s both exciting and inspiring to see so many companies, big and small, gathered under the canvas, meeting customers, networking with each other, sharing ideas and bringing their brilliant products to the people of Northern Ireland. There is no other single event like the Taste NI Festival. It is a truly unique opportunity for the makers, bakers and growers to meet the people who make the all-important buying decisions – the customer. Many of you spend your days on a farm, in a production plant, or on the road selling your product to retailers, but rarely do you get the chance to tell your story and
to share your passion with your customers. This is what I really love about the Taste NI Festival – the shared passion for great local food. This year, with the support of Invest Northern Ireland we were delighted once again to be able to bring some of our senior commercial colleagues from Tesco GB for a supplier networking opportunity, culminating in the opening of the Festival. They were incredibly impressed with what they saw and heard, and we, as the local team, were very proud indeed to promote the Festival as an unbeatable showcase for the whole local industry. We know you all work incredibly hard. You have much to be proud of. We can’t wait to start planning next year’s event but, in the meantime, all the best for a busy runup to the festive period and my personal best wishes.
First Minister opens Tesco Taste NI festival R
eflecting the increasing importance of agri-food to the local economy, First Minister Peter Robinson attended the launch of this year’s Tesco Taste NI Festival. Held in Belfast’s Custom House Square over September 12-14, the sixth annual event again offered a showcase of local food and drink including 60 stands with entry free to the public. The Festival boasts delicious free-to-sample food and drink as well as entertainment, a petting zoo and a climbing wall. “I am delighted to attend this year’s Tesco Taste Festival which provides a unique shop window for local producers to showcase their produce and allow direct contact between producers, suppliers and consumers,” said the First Minister. “I commend Tesco for its strong tradition of supporting Northern Ireland’s processors and producers, giving customers the choice to buy local. Since arriving in Northern Ireland in 1997, Tesco has increased the value of local food and drinks purchased annually from £50m to almost £600m today. “The Northern Ireland Executive fully supports the growth of Northern Ireland’s agri-food industry through Invest Northern Ireland and DARD. Agri-Food is Northern Ireland’s largest indigenous industry. It is our biggest manufacturing industry, our largest single employer and our most important exporter.” Gary Mills, retail director for convenience stores at Tesco UK, meanwhile highlighted the 14
Gary Mills with First Minister Peter Robinson.
multiple retailer’s role as a facilitator for the local food and drink sector. “Last year we switched to 100% local sourcing on Tesco fresh pork, chicken and beef,” he said. “100% of Tesco milk and eggs sold locally are sourced locally. Through our suppliers, this benefits thousands of farming families across Northern Ireland. “By working innovatively with Wilsons Country, we are trying to respond to recent concerns about the local potato sector. For example, by celebrating the comber potato in our stores in June, sales more than doubled year on year.” Tesco has also smashed its own commitment of buying £1bn worth of local goods over a two year period made at the Festival two years ago, according to Mills,
with the figure now reaching £580m. “Dunmurry-based Tasty Foods Curry Pastes are now listed in 250 GB stores,” he said. “Castlewellan-based TS Foods supply Tesco Finest Wild Sage and Buttered Onion Stuffing, as well as Tesco Sage & Onion Stuffing Balls stuffing to GM stores. Both successes are the consequence of an event this time last year co-hosted by Tesco NI and Invest Northern Ireland, whose purpose was to introduce local companies to Tesco GB buyers visiting Northern Ireland. “We have recently introduced ‘local food markets’ to our stores. These are like a ‘sampling street’ where up to 20 local producers display and showcase their products. For our suppliers, it can help awareness and sales incredibly. The first two events have been a great success, and at least seven more are in this year’s plan. “You may also have recently spotted large ‘growing for Tesco’ billboards sprouting up in fields across the country. This is thanks to a new project in partnership with Gilfresh, Wilsons and Roy Lyttle, so that passers-by can see some of the fields our produce comes from and we are delighted that more local companies are going to join this initiative.” Mills also highlighted partnerships such as the seven Primacy Farm Butchers counters at Tesco stores, as well as charitable initiatives including raising £350,000 for Diabetes UK and facilitating customers giving 215,000 meals to local charities through Foodbank collections last year.
TESCO TASTE NI
Hovis and ORMO use their loaf at Tesco Taste H
ovis and Ormo made a welcome return to Tesco Taste Northern Ireland, which is now a key brand building event in their calendar. The local bread company had a purposebuilt stand which created a huge impact, located in a prime spot, drawing in passing visitors to taste Hovis and Ormo products and take away samples. There was great interaction with the public, with staff manning the stand the whole weekend, and special demonstrations by guest chef, Brian McDermott on the Saturday and Sunday. “The versatility of our products really shone through, with Brian making up exclusive recipes as well as allowing passersby to sample Hovis breads with flavoured oils, as well as serving up hot toasted Ormo products,” said Jackie Kirk, marketing brand manager at Hovis. “We also gave out recipe cards so customers could try them at home. “Brian is an excellent brand ambassador for us, building on and reinforcing our key attributes to the visitors, such as our local fresh ingredients and our health credentials. We also had lots of product available, and for a small donation to our nominated charity, Macmillan Cancer, visitors were able to take
home some great samples. The event was a perfect complement to our brand building strategy, and we also were able to give Macmillan £400 from the kind donations over the weekend.” Trevor McCrum, business unit director at
Hovis, said: “The event was a great success for us, firmly placing ORMO and Hovis brands front of mind for the consumer. The event was a perfect complement to our brand building strategy, which we hope will help drive sales.”
Pictured at Tesco Taste are Kerry Maxwell, territory sales manager, and Liesa Johnston, business unit manager at Hovis.
Local sausages from Doherty & Gray
Sandra Weir, fresh food buying manager for Tesco, is pictured with Brendan Doherty and Cara Henry of Doherty & Gray.
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busy stand as always, the Tesco Taste NI festival provided a great opportunity for thousands of consumers to taste and purchase the local Hull’s brand of quality sausages, a Northern Ireland favourite. Ballymena-based family business Doherty & Gray (D&G), which produces the Hull’s brand, also took the opportunity to promote its relationship with Tesco. D&G locally produces all Tesco brand Butchers Choice sausages for the Northern Ireland stores, through an evolving local partnership.
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TESCO TASTE NI
Wilson’s Country introduces You Say Potato L
ocal supplier Wilson’s Country is supplying new handy meal solutions in no-waste, grab bags which are full of attitude and personality and a first for the potato category. The bags have a handle, stand up on their own and are re-sealable and perfectly proportioned, with just enough for two to avoid wastage. You Say Potato makes preparing a fresh dinner that bit easier by selecting the best varieties for the time of year and finished dish, and showing consumers how to cook flawless potatoes quickly and easily, every time. There are three products in the range including Baby Potatoes, lovely little spuds that need very little effort. They are perfectly sized and already washed and can be cooked in the bag in the microwave in just eight minutes. Mash or Roast are handselected, perfectly-sized floury spuds for evenly cooked crispy roasties or smooth creamy mash. For Jacket potatoes, size does matter. Carefully picked for their generous proportions, these will help make the best baked potatoes. Consumers are changing and Wilson’s believes it has to change how it sells potatoes too. These are not just potatoes but convenience, inspiration and reassurance in small handy packs.
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FOOD & DRINK NEWS
New Willowbrook Fine Foods convenience range launched BY ALYSON MAGEE
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illinchy-based fresh food producer and processor Willowbrook Foods has introduced a new range of premium, freshly-cooked meal accompaniments targeting the convenience market under the brand Willowbrook Fine Foods. At a launch event held on site last month, guests had the opportunity to sample the new range which includes Creamy Mash Potato, Potato and Leek Gratin, Honey and Mustard Parsnips, Creamy Colcannon, Cauliflower and Broccoli Cheese, Potato Parmetier and Potato and Turnip Gratin. A bespoke Christmas range will include Goose Fat Roast Potatoes and Red Cabbage and Apple and Brussels Sprouts with a twist, while a further 12 product concepts are currently under development. Willowbrook is currently in negotiation with several retailers, symbol groups and food service companies across Northern Ireland, the Republic of Ireland and Great Britain to list the range. Willowbrook Fine Foods Director John McCann said the new brand is targeting “better and best retail categories”. “This raises the product range up a tier from products which are currently available,” he said. “This is an emerging tier which is coming about as a result of Ireland and Britain moving out of recession. These shoppers want simplicity, quality and value and are not just looking at price. They are demanding wholesome food for their busy lifestyles. “The Willowbrook Fine Foods range has been created by our highly innovative NPD team in our state-of-the-art Willowbrook Foods Innovation Centre and uses the very best of local produce to ensure consumers can still have a mouth-watering meal but spend less time in the kitchen. “The agri food industry benefits from the agricultural advantages Northern Ireland has to offer including very fertile land and mild weather. Over the last 40 years, we have successfully harnessed these natural advantages to become the largest producer of bagged lettuce in Ireland. Our new company Willowbrook Fine Foods builds on our expertise in the agriculture and food sector to develop fresh and high quality products that are available to retailers across the UK.” Looking back over Willowbrook Foods’ history, McCann said his company had pioneered pre-packed vegetables and irrigation technology in the 1970s, and local bean sprout production in the 1990s after he imported a hydroponic system from the US. An innovation centre was then opened onsite in 2011. “This culture of innovation and the ability to identify needs in the market has resulted in a successful 45 years,” he said, with the business now employing 220 people and boasting annual turnover of £20m. “We can’t compete with the big Lincolnshire farmers,” said McCann. “What can we do? We can become experts in convenience produce, added value and sales and marketing. We have good food and colleges, entrepreneurial skills, a highly developed haulage system developed by the meat and dairy industry, and exclusively produce on our farms. Our business plan would indicate that, in five years time, we’ll have a substantial turnover with our new brand. “We’re moving into completely new territory, with cooked and chilled production. Convenience is a way of life and that’s what we’re trying to satisfy a need for.” Speaking at the launch, Finance Minister Simon Hamilton commended Willowbrook Foods as one of Northern Ireland’s flagship agri-food companies. “I am delighted to have the opportunity to launch this exciting new range of food. It is an excellent example of the innovation we have come to expect from our agri-food industry.”
From left, Peter Summerton, head of sales, and John McCann, director of Willowbrook Fine Foods at its launch event.
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FOOD & DRINKS NEWS
FSA Board meets in Belfast to discuss 2015–20 strategy T
he Board of the Food Standards Agency (FSA) has met in Belfast to discuss its 2015-20 strategy. During the two-day visit, members also spent time at two of Northern Ireland’s feed and food businesses. At the family-owned Mash Direct in Comber, FSA staff and Board members were given a presentation by MD Martin Hamilton, his wife Tracy and son Lance, who are all involved in the business. They also toured the factory where the company produces more than 30 vegetable-based products. At John Thompson & Sons, the FSA visitors toured the bio-secure facility of the largest feed mill in the British Isles, which produces more than 850,000 tonnes of feed annually. The group was also given a presentation by its MD Declan Billington, who emphasised the company’s commitment to feed quality and safety through the ‘Food Fortress’ initiative.
Pictured are, from left, Professor Guy Poppy, chief scientific advisor to the FSA; Martin Hamilton, MD of Mash Direct; Bill Stow, independent chair of the Steering Group on Meat Charging; Ram Gidoomal, Board membe of FSA; Dr Etta Campbell, deputy chair of FSA; Dr Roland Salmon, Board member of FSA; and Lance Hamilton of Mash Direct.
Four NI producers lift Irish Quality Food Awards Shane McArdle of Invest NI is pictured with representatives from Genesis Crafty at the Irish Quality Food and Drink Awards.
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our products from Northern Irish companies gained category awards recently in the annual Irish Quality Food and Drink Awards (IQFA) held in Dublin, while seven Northern Irish products were highly commended. The successful Northern Irish products were among 57 from across the island of Ireland to collect trophies. The Northern Irish
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winners were: • Dale Farm (Belfast) in the Cheese category for its Irish Extra Mature Cheddar supplied to Lidl • DJ’s Juice and Cider (Lisburn) in Ciders for its Tempted Summer Sweet Irish Cider • Genesis Crafty (Magherafelt) in Wheaten and Soda Breads for its Toaster Wheaten • Pizzado (Kilkeel) in Pizzas for its Choice
Pizza kit In addition, The Good Food and Wine Company from Coleraine had three Highly Commended products - Hot Toddy, NonAlcoholic Green Apple Beer and Fresh and Zesty Cider. Also Highly Commended were Genesis Crafty Mini Sultana Scones (Morning Goods); Lidl /WD Irwin & Sons Cinnamon & Raisin Soda Bread (Speciality Breads); Lidl Irish Vintage Cheddar - Dale Farm Dairies (Cheese); Glenarm Organic Salmon (Fresh Fish); Inisvale Irish Hereford Fillet Steaks, Linden Foods (Beef Steaks); and Raspberry & White Chocolate Gelato, Quinn’s Gelato (Sweet). The awards, part sponsored by Invest Northern Ireland, were presented at a gala event in the Mansion House, Dublin. The IQFAs represent a unique collaboration between Food and Hospitality Ireland (formerly SHOP) and the UK Quality Food and Drink Awards, which have been rewarding excellence in food for over 30 years. IQFA’s kitchen team of home economists at Dublin’s Institute of Technology prepared all the products as per the supplied manufacturers’ instructions before presenting to the judging panel. Working through each delicious category across two weeks, one session at a time, a judging team of over 70 respected food journalists, chefs, producers, retailers, NPD specialists, cooks and bloggers from across Ireland tasted over 600 products.
FOOD perspective FORCE IRELAND
Direct Supply Trade Show
Another profitable event for members and suppliers
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Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
Another great trading year for Food Force Ireland T
hanks to all suppliers on behalf of all the members of Food Force for supporting our Direct Supply Trade Day. We were thrilled with the amazing response from you to attend. I hope you have enjoyed the day and had a great afternoon’s business. Food Force has had another great trading year. I am pleased to inform you that Food Force Ireland has reached an agreement with Nisa that enables Food Force to continue trading as it always has; that is directly with you our local suppliers. This is an integral part of the success of all our businesses and delighted that this shall be maintained. You may have seen that we have reached agreement with Nisa for increased support for local leaflets, point of sale and so on and that there is another option for Nisa members who wish to trade via central billing. For Food Force, the message to you our suppliers couldn’t be clearer. It is business as usual. We are determined to keep growing our businesses and working closely with local suppliers gives us unique selling points within our very local and community-based stores. Thank you once again for your ongoing support.
FFI Chairman Henry Emerson
A last chance to be independent I
t’s been a turbulent year since we were last here in the world of independent retail. Firstly the attempted takeover of this group, then the departure of Costcutter from Nisa, and all this in the backdrop of the stumbling of Tesco and the rise of the discounters in our sector. Through all this, it thrills me to say that Food Force has come out stronger than ever. Why is that? Ultimately it’s about the consumer and who delivers best for them. For retailers, FFI is the last chance to be independent. It’s not right for everyone but if you want to be in control of your own business, this is the place to be and I welcome those who are here for the first time. For suppliers, this group gives potential not only for our growth but it’s one of the last chances you have to directly influence what happens on the shop floor. We’ve seen many times, those suppliers who acknowledge that investing time and energy can get great rewards. Those who don’t won’t. So I wish you all success and great trading through to 2015 and beyond. FFI Board member Jonathan Crawford
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
FOOD perspective FORCE IRELAND
Paddy Donaghy, Denis Mullan and Rachelle Keown of Kerry Foods.
Kerry Foods delighted to support Food Force Ireland Trade Show P
aul Barbour, commercial manager for Kerry Foods Convenience Business in Ireland, found the event extremely useful: “The Kerry Foods team find any opportunity to spend time with our customers beneficial.” “It is important to listen to what our customers see as their key challenges and opportunities but also for us as a business, to remind customers of the role of each of Kerry’s market leading brands in driving category sales,” said Paul. To aid this conversation, the Kerry Foods team built a display with key products from each of their leading brands. Research commissioned by Kerry Foods has identified the importance and centrality of Fridge Food in the consumer’s life. “What is interesting in the research is the centrality across Northern Ireland and Great Britain of core dairy and meat categories to the household fridge, however, what really jumps out is the affinity and trust that Northern Ireland consumers have for brands, and so they have a greater role to play in the fridges of Northern Ireland compared to Great Britain,” explained Paul. Paul went on to point out that Kerry Foods is privileged to own a number of leading fridge food brands including Denny, Golden Cow, Coleraine, Shaws, Galtee, Kerrymaid and LowLow. “Whilst many of Kerry’s brands have been about a long time, including Denny since 1820, what is really crucial for every brand is on-going insight based innovation. The Food Force Ireland event was an excellent platform to allow retailers to taste and experience the new Yollies range, one example of leading innovation from the Kerry Foods portfolio. The enthusiastic response from those present was consistent with the consumer reaction to date,” he added. In summary, Paul observed that: “The number and quality of supplier stands coupled with the excellent turnout of Food Force Ireland members gives me great confidence in a robust independent retailer scene in Northern Ireland for generations to come.”
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Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
SHS Sales & Marketing supports Food Force Ireland S
HS Sales & Marketing is delighted to have once again supported the Food Force Ireland Trade Show which took place last month. Over the last 30 years, SHS Sales & Marketing has established a strong trading relationship with the membership of Food Force Ireland (FFI), delivering major brands with strong promotional mechanics. A major player in the fast moving consumer goods market, SHS Sales & Marketing is part of the SHS Group, and continues to provide a wealth of experience to FFI members gained from working with leading SHS-owned brands and from those brand owners that the company represents. By providing FFI members with competitive offerings for a range of high profile global brands such as Shloer, Maguire & Paterson Firelighters, Tunnocks, Princes, Jordans, Finish, Colgate and Parozone, SHS Sales & Marketing assists FFI members to not only maintain, but to gain market share. For SHS Sales & Marketing, insight into customer behaviour and understanding of the challenges that retailers face has been
the key to driving sales, which is the shared objective of both the brand and the retailer. For example, the noticeable upsurge in the number of discount stores is reflective of the on-going customer demand for value and convenience. In response to this trend, SHS Sales & Marketing has been working with brands and customers to develop a number of Price Marked Packs (PMPs) and addedvalue packs. These promotions have proven to be very successful and have assisted brands in achieving incremental sales growth. They have also been very well received by retailers keen to have a competitive product offering that attracts a wide customer base. The increasing demand for ‘value’ isn’t necessarily just about price, but about shoppers being able to access the brands and pack sizes that they wish to purchase when they want to buy them. SHS Sales & Marketing has sought to provide FFI members with products that fulfil this niche within the independent channel, thereby allowing them to drive growth. Understanding what FFI members require
and meeting their needs is what drives the SHS Sales & Marketing team. To assist in this process, representatives from the team visit retailers and play an active role in stock management and promotional planning. A great deal of focus is also placed on utilising effective channel specific promotions. For example, by up weighting the availability of free standing display units to trade for a variety of brands this has allowed retailers to maximise the use of available display space while creating additional opportunities for incremental customer sales.
Michael Whitely of SHS
A first at Food Force for award-winning Pizzado I
nnovative pizza kit business Pizzado attended the Food Force Ireland exhibition for the first time. The Portavogiebased company, while only in its first year of business, has already been recognised with an Irish Quality Food and Drink Award. Karen Boyd of Pizzado, with her son Josh. The time-saving homemade pizza kit offers balls of dough, sauce and 100% mozzarella cheese conveniently presented in a foil bag for freezing, and consumers can make their own topping additions. Developed by Karen Boyd, who has a background in pizza shops, Pizzado prides itself on its clean, quality ingredients and is low in salt and sugar. “I was looking for something different to do, and have been working on the product over the last few years,” says Boyd. “I wanted to make it as natural and straight forward as it can be so people can taste each component. “To win the award in our first year is great, and has opened up a few doors for me.” Currently stocked by a number of Nisa members, farm members and Henderson Group stores in Northern Ireland, Pizzado is also entering the multiple retail sector in the New Year.
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
PUTTING YOUR BRANDS IN THE SPOTLIGHT
SHS SALES AND MARKETING ARE THE EXPERTS IN GROWING BRANDS. We have been one of Northern Ireland’s leading sales and marketing companies since 1975 and have the expertise and understanding of the independent channel to make your brand the star of the show.
WHERE GREAT BRANDS GROW SUPPORT FOR YOUR BRAND — WWW.SHS-SALES.IE T: 028 9045 4647 E: INFO@SHS-SALES.IE
FOOD FORCE IRELAND
Woodside Eggs - the North’s most rapidly expanding egg supplier
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id-Ulster based Woodside Eggs is keen to build on its relationship with Food Force Ireland as a supplier to the independent retail sector across Northern Ireland. Producing eggs since 1998, the business Trevor Herron and Rodney Henry of Woodside Eggs began packing and marketing its own high-welfare eggs in 2012, offering very attractive returns to grocers across the province. Available in a variety of vibrant, modern pack and case sizes, production is all cage-free and either barn or free-range and regulated by Defra, Freedom Foods and the British Egg Industry Council. Woodside Eggs doesn’t use any contract producers or intermediate traders and, as a result, maintains a high level of quality and maximum freshness reflected in constant positive consumer feedback. With over 30,000 birds laying every day and Province-wide daily delivery, owner Trevor Herron is committed to customer satisfaction and ready for all new business of any size.
GB Poultry targets independents with highquality products
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ased in Crossgar, Co Down, GB Poultry is a family-run poultry wholesaler. The business is keen to build on its relationship with Food Force Ireland as a supplier to the independent retail sector across Northern Ireland. Producing a range of flash-fried chicken such as Goujons, Kiev and Breaded Fillet, GB Poultry has also supplied Irish whole chickens and a range of sauces since 1982. The business began with its Managing Director, Gregory Bell, selling door to door before he acquired a site, turned it in into a factory and started packing poultry products. GB Poultry also offers great seasonal products such as McKeown Fine Foods Turkeys at Christmas and Easter. Gareth Carville, Conall Bell and Declan Bell of GB Poultry
• High profit on return, • Province-wide delivery, • Highest welfare poultry practice. 139 Lisaclaire Road, Stewartstown, Co. Tyrone, BT71 5QJ Tel: +44 (0)28 8774 1340 Mob: +44 (0)78 9967 4553 Email: info@woodsideeggs.com Web: woodsideeggs.com
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
The home of great brands
Proud to support Food Force Ireland and its members
FOOD FORCE IRELAND
Sixteen new jobs for e-liquid manufacturer N
icofresh, Northern Ireland’s electronic cigarette distributor, has announced the creation of a further 16 positions in sales and marketing roles. Nicofresh distributes its products throughout Ireland, the UK, Germany, and a number of other European countries. Following on from the announcement of a new state of the art clean room manufacturing facility in Connemara in 2013, Nicofresh has announced a further 16 new jobs in Northern Ireland to be in place before Christmas, bringing the total employment to more than 120. “Our business continues to expand, as the electronic cigarette market grows, and customers seek out quality products,” said Brian Geraghty, managing director of Nicofresh. “Nicofresh has expanded aggressively into the Republic of Ireland, and has captured a large share of this market over the past 12 months. Our focus is now on export into Europe. I am extremely grateful to Northern Ireland’s independent retailers for their support over the past number of years, and the many new jobs that support has led to. Without that support, Nicofresh would not have been in a position to grow our export sales so significantly.” Established in Belfast in 2007, Nicofresh manufactures and distributes a full range of electronic cigarettes and e-liquids with pharmaceutical grade ingredients.
Stephen Cotter of Nicofresh
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
FOOD perspective FORCE IRELAND
Allied Bakeries showcases its range A
llied Bakeries Ireland, Northern Ireland’s largest bakery (AC Nielsen Value Sales Data to 23rd August 2014), was among the suppliers from across Ireland which recently attended the Food Force Ireland supplier trade day at the Culloden Hotel. “As ever, we are delighted to attend this unique event,” said Elva Gerry Cassidy and Suzanne Courtney of Allied Bakeries O’Connor, senior brand manager at Allied Bakeries Ireland. “We welcome the opportunity to showcase our range and engage with key decision makers in Northern Ireland grocery retail.” For more information on Kingsmill products, visit the brand’s page on facebook.
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Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
Accolades keep coming for Genesis Crafty G
enesis Crafty - six brothers who are six bakers - was among exhibitors at Food Force. The business takes pride in baking everything the traditional way, creating the perfect taste and texture for consumers, and lovingly baking all its breads in a truly artisanal way, in small batches, using only the finest ingredients. Its range includes pancakes, wheatens, sodas, rolls and baps. Among the latest additions are chocolate chip and blueberry pancakes – a flavoursome twist on Genesis Crafty’s traditional pancake but still with every single pancake being flipped by hand. The products are award winning; this year alone, including an Irish Quality Award for Toaster Wheaten and Great Taste awards for Plain Scone, Round Sodas, Fruited Toaster Wheaten and our White and Seeded Sub Rolls.
Kieron Belton, Oonagh Lagan and Mervyn Bacon of Genesis
Genesis Toaster Wheaten recently won an Irish Quality Award
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
FOOD FORCE IRELAND
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
FOOD perspective FORCE IRELAND
Another successful event for members and suppliers F
ood Force Ireland chairman Henry Emerson launched the fourth direct supply trading day at the Culloden Hotel which once again proved to be a huge success for retailers and their suppliers. 245 guests attended the lunch in the Cumberland Suite which was oversubscribed and spilled over into the Mitre restaurant. A new Food Force video presentation was screened, explaining the history and background to the retailer-owned company which enables them to compete effectively through the development of strong and lasting trading partnerships with the supply chain. Board member Jonathan Crawford reinforced the chairman’s introduction saying ‘Food Force plays a vital role in our business success and this event provides an unparalleled opportunity to network with current and new suppliers, to build upon relationships and forge new ones.’ A number of suppliers, Gerry Cassidy, Allied bakeries, Philip Morrow, PRM, and Paul Barbour of Kerry Food Group, endorsed his comments. Food Force trading controller Debra Johnston, organizer of the event, then made a retirement presentation to Gerry Cassidy who has been closely associated with FFI over many years.
8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
Bill Shannon, David Mills and Billy Thompson of Hovis/Ormo.
Hovis and Ormo get a slice of the action at Food Force Ireland N
ow a regular event in its sales and marketing calendar, Hovis Bakeries Belfast exhibited once again at this year’s event, using it as a great opportunity to showcase its market leading brands – Hovis and ORMO. Both play a significant role within the bread category with Food Force members; Hovis with its wide range of breads, and ORMO with morning goods. Visitors were able to sample the great products and also see recipes on display, specially developed by top chef Brian McDermott, showing the versatility of the products. The team on site were able to share with the audience how both Hovis and ORMO goods can be consumed at different eating occasions. Recipe cards were available for visitors to take away and try the great ideas at home. The event was also an opportunity for Hovis to display its new packaging which showcases the honest, wholesome natural breads in the range. Hovis bread is baked in Belfast to deliver fresh bread to Northern Ireland customers. The entire range is free from artificial preservatives, delivering great taste and freshness every day. All tastes are catered for - with the great taste of Best of Both, and the granary and seeded range delivering a further dimension to taste, with the variation of seeds adding new flavours and textures, as well as delivering those all-important health attributes. The history and heritage of ORMO was celebrated. Over 135 years old, ORMO is one of Northern Ireland’s best known brands and for generations has played a significant role within the morning goods sector. Quality and taste remain the essence of the brand, with local ingredients at the heart of the products. “The Food Force Ireland Trade Show is a fabulous opportunity to put ourselves in front of some of NI’s largest and most successful independent retailers where we were able to build upon existing relationships, develop new ones, discuss the challenges and opportunities in their markets, all with a view to see how we can support their specific needs,” said Billy Thompson, business unit manager at Hovis Bakeries Belfast. “We look forward to continuing our long term relationships with Food Force Ireland into 2015 and beyond.”
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
FOOD perspective FORCE IRELAND
8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
“It tastes as good as it looks!” Almost 60 years ago we opened our family bakery in Strabane producing bread, confectionery and savoury pastry, fresh daily, using quality ingredients seasonally sourced from local growers and producers. Our food carries our name. So we take great pride and care in ensuring that every product lives up to the same high standards we set when it started all those years ago. We won’t make it unless it tastes as good as it looks!
If you have a range opportunity you would like to discuss, are interested in becoming a supplier or you would like to join our team please contact us on +44 (0)28 7138 2797 or by email sales@mccolgans.ie
McColgans UG Advert AW.indd 1
21/10/2014 14:34
In 2014, PRM celebrated its 25th anniversary and is proud to be a partner throughout these years working hand in hand with the local Northern Ireland independent retail trade, offering a route to market for leading local and national chilled brands. In 2014, PRM recognises and appreciates the opportunities that exist with Food Force Ireland members to grow together and offer the best of local and national brands. The trade show was a perfect opportunity to speak to the decision makers in a relaxed, but professional atmosphere to present and discuss the brand plans for the year ahead. In the FMCG world, seldom do suppliers and retailers get this opportunity to liaise so openly and informatively. We have no doubt the trade show has been, and will be, of great benefit for growing our businesses together. For further information on the Fresh Food Kitchen, Galberts and complete range of PRM brands available, to further increase your sales and services, contact PRM at:
T: 028 9262 0200 www.prmgroup.co.uk
FOOD perspective FORCE IRELAND
TS Foods to invest in expansion project L
eading local fresh and frozen food company TS Foods was among top food suppliers from across Ireland attending the Food Force Ireland Supplier Trade Day at the Culloden Hotel. Based in Castlewellan, and founded in 1978, TS Foods is going from strength to strength with a number of exciting new developments happening within the business. “We are delighted to announce that, due to increased demand for our innovative value-added products, we are investing in the expansion and modernisation of our premises with a significant project due for completion at the end of November,” said Joanne Molloy, commercial director of TS Foods. “The TS Foods Stuffing Brand is a trusted family favourite within Northern Ireland having a loyal following established over the past three decades. Only the finest ingredients are used in our freshly prepared Stuffing and Breadcrumb range offering the customer quality, convenience and value for money. “Our inspiring range of delicious premium stuffings include Cranberry Apricot & Orange, Smoked Bacon & Leek and Premium Sage & Onion flavours. This range has been developed not only to be enjoyed at Christmas, but as the perfect accompaniment to any meal throughout the year. Our other trusted brands include ‘The Tony’s Chippy’ range of Battered Pasties, Sausages and Burgers which offer our customers a traditional chip shop taste straight from the oven.” For more information on any of our products, please contact sales@tsfoods.co.uk.
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Karen Williamson and Leon Farrell of Nisa Local Rostrevor with Stephen McNeice of TS Foods
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
Suppliers show their strengths at Food Force
Damien McGartland, Lisa McGuigan and Gary Hopkins of PRM
Mark Austin and Maria Losty of Robert Roberts
Gary Mason and Ruth Sloan of Irwin’s
Sam Boyd and Erin Corbett of Dale Farm
David Thompson and Glenn McCracken of Punjana
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
Bring home the goodness.
www.irwinsbakery.com 36355 Irwins A4 Press Ad.indd 1
28/08/2013 14:16
FOOD FORCE IRELAND
Gwen Rafferty, Brian Ogle and Gwen Cotter of Mackle
AnnMarie McMenamin and Katrina Sharkey of McColgan’s
Paul Hegarty of Doherty’s
Jonathan Lamont and Nigel Morton of Northern Snacks
BRANDY, IS PROUD TO SUPPORT LOCAL RETAILERS
Because they’re 100% family www.macklepetfoods.com
facebook.com/brandydogfood
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
FOOD perspective FORCE IRELAND
Gary Hopkins of PRM and Cara Murphy of Muller
David Lewis and Tim Haines of JB Distributing representing White’s
Ryan McAuley of McBriens, Noleen Farnam and Clare Crawford of MLC and Aidan Mulligan of McBriens
Colin Ferguson and Arlene McKee of Avondale Foods
Dohertys proudly support fourth FFI event P
roudly supporting the fourth Food Force Ireland trade event was Dohertys, a long established business now run by the sixth generation of the Doherty family. Originally in retail butchery the company has developed into one of Northern Ireland’s leading producers of meat products with a long tradition in chilled and frozen manufacturing. Produced in a modern processing factory accredited to BRC Grade A, Dohertys products, both traditional and gluten free, are popular with consumers throughout Northern Ireland, northwest of the Republic of Ireland and Scotland. Unique recipes, in the family for over 100 years, and a strict attention to quality of ingredients and processing systems has enabled the Doherty brand to survive and prosper in an increasingly competitive retail environment.
8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
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FOOD FORCE IRELAND
A successful day’s trading at Food Force Ireland “We certainly enjoyed the event and it’s an important event in the year for us. We met with a number of new companies that we haven’t dealt with before, and saw some new products for the shop.” Aidan McAnerney, McAnerney’s
Mark Austin of Robert Roberts with Kieran Boyle, Fergal Ward and Aidan McAnerney of McAnerneys
Ryan Smilie of NISA Ballybogey and Richard Horwood-Barrett of Lucazade Ribena Suntory
James Knox, Ian Stevenson, Carly Magill and Angela McCaughey of Nisa Waringstown
“It was a very useful day for us, and my first time attending it. We talked to some suppliers we hadn’t met before, and got some deals from the show.” Vanessa Tyler, JC Stewarts
David McCullough of Allegro, Gavin Emerson of Emersons and Padraig Martin of Allegro
Vanessa Tyler and David McClelland of JC Stewarts and Stephen McCann of Linwoods
Cassandra Meek and Annette Reid of Russells Food & Drink with Bernard Monaghan of Genesis
“It’s a fantastic day, and has gone from strength to strength. The numbers that were there compared to previous years were really good. It’s a must-do event; if you’re not there, you must have had a good reason. We sourced a few good local lines and a few trade deals we’ll be able to use in the run up to Christmas.” Gavin Emerson, Emerson’s
Contact Food Force Ireland on: ✆ 028 9092 3130 foodforceireland@btconnect.com
BIG perspective NIGHT IN
New Shloer four-pack opens up more ‘big night in’ opportunities S
hloer, Northern Ireland’s No. 1 adult soft drinks brand (1) which is distributed by SHS Sales & Marketing, is helping retailers to make the most of the Big Night In opportunity with the autumn launch of new ‘share’ four-packs for its two best-selling Red Grape and White Grape variants. The new packs contain 4 x 275ml singleserve glass bottles and the eye-catching four-pack graphics incorporate a ‘New Share Pack’ flash. They have been introduced to complement the current 750ml Shloer bottles and expand the usage occasions for this popular brand. Emphasising the role that soft drinks play in the Big Night In occasion, Amanda Grabham, marketing director of soft drinks at SHS Drinks, says: “One in five shoppers on an ‘entertaining at home’ shopping mission are buying soft drinks, which is only 4% fewer than those purchasing beer and lager (2) so adult soft drinks really are ‘must stocks’ for retailers wanting to capitalise on the Big Night In opportunity.
“Shloer in particular, is purchased for sharing with family and friends with a meal and other social occasions at home. As Shloer is grape-based, more consumers rate it as a ‘good alternative to wine’ than any other soft drinks brand (3) and, on some occasions, single-serve bottles may provide a more convenient option. The Shloer fourpacks certainly made a big and immediate impact with consumers when we ran a trial promotion over an eight-week period to gauge interest and purchase levels. During the time it was available, the pack accounted for 25% of Shloer sales (4) which indicates the high level of demand for Shloer in this type of pack format.” To maximise the Big Night In sales opportunity, SHS Drinks recommends stocking 750ml bottles of Shloer Red Grape and White Grape which currently account for around half of Shloer’s sales (1) alongside Shloer Celebration Pink Fizz and Shloer Celebration White Bubbly.
(1) Nielsen Total Coverage Northern Ireland, Adult Soft Drinks Volume (Units) & Value (£m) MAT 16.08.14; (2) HIM Big Night In occasion research; (3) YouGov; (4) Nielsen Scantrack Defined Adult Soft Drinks Multiple Retailer Unit & Value Sales 8w/e 14.09.13
Dine in with a SPAR ‘Makeaway’ S
PAR has extended its range of delicious and authentic Indian, Chinese and Thai meals to include Chicken & Black Bean Sauce, Thai Green Curry, Lamb Rogan Josh and a spicy Chicken Jalfrezi; all takeaway favourites but at a more affordable price (£2.99 each or 2 for £5). Instead of waiting 45 minutes for a meal, the quick and convenient ready-meals are cooked in a matter of minutes. The range can be matched with accompaniments such as SPAR Onion Bhajis and Spring Rolls, and join family favourites including Chicken Tikka Masala, Sweet & Sour Chicken and Chicken Korma, for the full banquet effect.
A Northern Ireland slice of pie at SPAR W
ith darker nights calling for cosy teatimes, the Henderson Group has created a new range of succulent pies with a homemade feel for SPAR. The new line of Spar own-brand pies are 100% made in Northern Ireland. Sourced by the Fresh Team at the Henderson Group from farmers and growers close to home, the new range is produced by Daily Bake in Armagh and comes in three flavours: Steak & Vegetable, Mince & Onion and Chicken & Leek. The pies retail at £3 each, with every ingredient sourced from local suppliers and growers in Northern Ireland, from Armagh to Lisburn. 8 364• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
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BIG NIGHT IN
“T
Chill for WKD nights in
he big night in is now so firmly engrained in the consumer psyche that we believe such events will continue to grow in popularity despite recent positive economic signals,” says Debs Carter, marketing director – alcohol at SHS Drinks, which has a brand portfolio including WKD, Northern Ireland’s no.1 RTD brand (1). “It’s an occasion that we actively target and switched-on retailers would do well to give similar focus and provide offerings for fun evenings indoors, especially with the long winter nights ahead. Our consumers love a good excuse for a get-together at home and stockists of WKD can really benefit from such opportunities. “The emergence in popularity of using RTDs in cocktails is one of the biggest recent drinks trends and one that directly affects inhome consumption. This approach originated in the on-trade and is now being mirrored in the off-trade, presenting extra sales opportunities for retailers. RTDs are still seen as drinks in their own right, but they are now also increasingly being used as ingredients for making cocktails on big nights in. To drive sales for WKD stockists, we launched the 10x275ml ‘Mix It Up’ cocktail-themed pack in August. “With four WKD Cocktail recipes printed on the outside of the pack and graphics
clearly communicating the cocktail occasion, the new 10-pack design is helping to bring WKD Cocktails to life in the off-trade. The first production run of the pack also contained a £1 voucher off a future purchase to help boost repeat sales, and a free cocktail recipe booklet.” The WKD Mix It Up pack comprises two 275ml bottles each of WKD Blue, Red, Iron Brew and Green, plus two bottles of Limited Edition WKD Brazilian. Reflecting how WKD Cocktails are all about sharing with friends, the impactful graphics instruct ‘just add mates’. “Our research shows that great nights in are a priority for WKD consumers (2),” says Carter. “At home guys get the chance to focus on the things that are dear to them: gaming, gadgets, new technology, music and watching major sporting events and favourite programmes together on TV. Some 49% of WKD consumers meet up at least once a week with friends for a night in2, with Fridays being the most popular day for such events.” A current hot topic amongst WKD consumers is TV phenomenon The Only Way Is Essex (TOWIE). With WKD unveiled earlier this year as the 2014 broadcast partner for TOWIE, viewers can enjoy the brand’s witty sponsorship of the must-watch programme.
“We’ve built our TV profile further this autumn by also announcing a broadcast sponsorship deal for award-winning Plebs – ITV2’s most successful scripted comedy in 2013,” she says. And WKD gained additional recent TV exposure when its gym-based ‘Bike’ ad execution appeared on Sky channels in September. “The way people organise their social lives has changed significantly over time and this impacts on sales patterns,” she says. “With easy access to the latest technology and social media platforms, consumers can arrange a group of friends for a big night in gathering at the touch of a button, often with everyone purchasing a contribution for the evening. We know that WKD consumers organise most of their socialising via text or social media3. “Given this instantaneous approach and the reliance on convenience stores, the availability of chilled RTD products is absolutely essential if retailers want to maximise big night in sales.” 1 Source: Nielsen Scantrack NI Take Home RTD category volume (L) & value (£) share MAT to 13.09.14 2 Source: Beverage Brands consumer research, 2011 3 Source: Online research conducted 16.09.14. 271 respondents age 18-74
SuperValu Signature Tastes ‘Dine In’ range has Great Taste
S
uperValu’s Signature Tastes range of ‘dine in’ meal solutions was introduced in all SuperValu stores in Northern Ireland earlier this year by Musgrave Retail Partners (MRPNI), and are proving to be a recipe for success. The premium high-quality products offer both convenience and value to customers and, with over 20 products in the range comprising mains, sides and desserts, there is something to suit everyone’s tastes. Two of the Signature Tastes ‘Dine In’ range were winners at the Great Taste Awards – Signature Tastes Lamb Tangine and Signature Tastes Irish Duck Leg Confit in a Spanish Orange Sauce. The Lamb Tangine also won at the Irish Quality Food Awards this year along with Signature Tastes Red Cabbage. The range was developed for shoppers looking for a quick meal solution without compromising on quality and, since launching in Northern Ireland, sales of the premium products have far exceeded expectations. The dishes include Signature Tastes Italian Chicken and Smoked Bacon Pesto Bake, Chicken and Chorizo Paella and Irish Turkey Breast and Ham with a Red Wine Gravy. There is also a selection of premium sides and handmade desserts such as Signature Tastes Potato Gratin and Billionaire’s Dessert. Seven new lines will be introduced to the range in October including Signature Tastes Irish Beef Brisket slow cooked with a smoky bourbon sauce and Signature Tastes Salmon and Cod Ragout with diced Potatoes in a smooth tomato and crème fraiche sauce.
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Standard Brands are pleased to introduce our NEW distributor Tennant & Ruttle
For more information please contact Roy Dempster Email: Rdempster@tandr.ie Phone: +353 1625 0617
FOCUS ON BREAD
Value growth continues in bread and bakery market R
etail sales of bread and bakery products in the UK increased in value by 3.4% in 2013 despite the long-term decline of bread consumption in the UK, according to Bread & Bakery Products, a new Market Update from market intelligence provider Key Note. Trends include volume sales of traditional loaves declining at a faster rate than the number of alternative breads sales are increasing, while bread is gradually becoming a less integral component of many Britons’ everyday diets amid the diversification of consumer interests in this market. New product development (NPD) in competing wheat-based markets such as breakfast cereals and biscuits, as well as the popularity of low-carbohydrate diets, are contributing to the decline in sales of sliced
loaves; whether white, brown or wholemeal. Consumers are instead choosing to consume breads from the culturally-diverse speciality breads sector, although they are doing so on a less regular basis and often at dinner, when such products are occasionally used to make the meal more special. Nevertheless, total market value still increased in 2013, due to the ongoing effects of inflation on retail prices, as well as the higher expense of specialty breads. Rapidly-growing demand for both glutenfree breads and homemade sandwiches also contributed to value growth in 2013, despite falling volume sales. The perception that gluten is unhealthy, difficult to digest and calorific, is fuelling sales of gluten-free bread among the increasing number of consumers
who are prioritising weight loss. Homemade sandwiches, on the other hand, are an increasingly popular lunch-time solution because they save time and money. High demand for packed lunch products, among both adults and children, has been boosted by NPD; combination rolls, wraps and flatbreads are now available, while recent innovations are also focusing on the alreadypopular bagels category. Overall, although bread consumption continues to decline, based on the diversification of consumer interests in this market, the very nature of this trend is creating new avenues for growth in other sectors. Key Note therefore forecasts growth of 10.9% between 2014 and 2018 within the bread and bakery products market.
No artificial preservatives in Hovis breads T
he team at Hovis has been working very hard in recent weeks to create ‘talkability’ around Hovis Best of Both, highlighting its natural goodness and lack of artificial preservatives, while targeting time-pressed mums. Hovis Best of Both is the only branded half and half bread of the major brands with no artificial preservatives, delivering a great natural taste as a result. “Hovis is Northern Ireland’s No. 1 bread brand* and we are very keen that consumers – especially busy mums - can make informed choices about their bread and what to give their families, whatever the time of day, be it breakfast, that all important packed lunch, or a suppertime snack for hungry youngsters,” said Jackie Kirk, brand manager at Hovis, Belfast. “Best of Both has twice the wheatgerm goodness of brown bread and is a source of calcium, vital for growing bones and teeth. “We are running a heavyweight outdoor advertising campaign to promote our ‘no artificial preservatives’ message showcasing the goodness and freshness of our Hovis Best of Both. The fun close up graphic of a school boy, half scruffy and half neat and tidy, eating a big Best of Both sandwich is making a real impact with customers, both from the outdoor advertising and in store.” There has also been a packaging refresh to 8 • •Ulster 3646 UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
give the product a stronger standout in store. This has come about as a result of in depth consumer research, which highlighted the importance of clear branding and messaging on the packs, as well as allowing the softness and freshness to come through – even before opening. The entire Hovis range has had a packaging refresh with very distinct colours to allow consumers to recognise the different products at a glance. The top, sides and ends are clearly branded, with Best of Both shouting out those all-important nutritional messages for time-poor, but very savvy mums.
“We hope that this campaign, along with the new packaging will help drive sales and ensure that Hovis stays as Northern Ireland’s favourite bread brand,” said Kirk. *IRI July 2014
FOCUS ON BREAD
Brennan’s serves up fresh approach for calorie conscious M
ore people than ever are consciously watching their calorie intake and portion control and, according to a recent YouGov* survey, 38% of people in Northern Ireland are now paying more attention to the nutritional content of what they eat than they used to. With this in mind, Brennans Bread has developed a new product range which is aimed at people who would like a convenient way to enjoy a low calorie snack without compromising on taste. The new Sandwich Thins range, baked by the experts at Brennans Bread, starts from only 100 calories per Thin and is low in fat (from just 0.63g per Thin) as well as being a source of fibre (from 1.6g per Thin). With three varieties available including Brown, Sunflower & Linseed and Chia & Linseed, the new Thins are perfect for lunches or a quick snack during the day and won’t break the bank as they are priced at a very reasonable £1 per pack. “There is a real demand for food that enables people to enjoy tasty snacks whilst watching their weight without too much fuss,” said Colin Todd, business development
manager (NI) at Brennans Bread. “We wanted to ensure our customers feel reassured that their food is nutritious without having to constantly think about calories. “We believe that our new Sandwich Thins will prove very popular with our customers because of their fresh, delicious taste, attractive packaging and fantastic value. They are incredibly versatile and are delicious toasted or eaten Rebekah Shirley takes time out of her workout to help Colin Todd, business as an accompaniment to a development manager of Brennans Bread, and chef Carl Johannesson to launch main meal. the new Brennans Sandwich Thins range. “Our brand promise James Street South restaurant, which recently is ‘Today’s Bread Today’ and we believe in won the prestigious Good Food Guide award offering our customers the freshest and tastiest for Northern Ireland. bread possible.” To launch the new product, Brennans has teamed up with well-known local chef Carl *YouGov/CIM Survey results - fieldwork – 27th January – 6th February 2014. Sample size – 2,012 UK adults. Johannesson, head chef at the award-winning
Cuisine de France Four Cheese Loaf wins gold C
uisine de France has been recognised at this year’s Irish Quality Food and Drinks Awards in the speciality bread category. Its Four Cheese Loaf was awarded gold in the large ‘Speciality Breads’ category. Paying tribute to the Four Cheese Loaf, the judges recognised the winning combination of Red Leicester, Regato, Gruyere and Mature white cheddar in a freshly baked Cuisine de France loaf as best in the category. The judges praised its ‘aroma’ and gave special mention to the bread’s ‘golden texture’. The Irish Quality Food and Drinks Awards recognise excellence in product development for food and drink producers, retailers and catering companies in Ireland. The Awards are renowned among multiple grocery sectors and food producers for their trustworthy and rigorous judging process. “At Cuisine de France, we believe that our customers deserve the very best and we work tirelessly to create authentic breads and pastries that our consumers love,” said Shane Vaughan, marketing manager at Cuisine de France. “When you combine not one, but four rich and fragrant cheeses with the finest Cuisine de France loaf, the result is something very unique.”
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Q&A
In the Hot Seat Barbara Hughes, director/proprietor of RubyBlue Liqueur TELL US ABOUT YOURSELF After spending 16 years working in business and brand development roles in the food industry, I decided to start my own business. In 2010, I came across an old Irish recipe and method of preserving berries in alcohol and, after months of research, I fell in love with the craft of producing small batch spirits and liqueurs in a very natural way. In 2012, my business had outgrown the tiny production area at home and I set up our small batch craft distillery in Lisburn, Co Antrim. I’m married to Stuart Hughes and, as well as running my own business, I’m mum to three amazing children and a handsome young beagle. WHAT DOES A TYPICAL DAY INVOLVE? Every day is different and varied with some days spent at food and drinks events or festivals, sampling RubyBlue with consumers or trade. I produce and bottle several days per month and the rest is spent between sales, marketing and general business management. WHAT HAS BEEN THE HIGHLIGHT OF YOUR CAREER TO DATE? We went through a major re-brand and relaunch 18 months ago. That was a bit nerveracking to say the least but seeing the outcome and hearing all the amazingly positive comments from both trade and consumers, I’m now very pleased and proud of what we’ve achieved on a shoestring budget. WHAT DO YOU ENJOY MOST ABOUT YOUR JOB? I love meeting customers who are as passionate about their moments with RubyBlue as I am about ensuring every bottle is perfect. WHAT IS YOUR MOST DIFFICULT TASK? Trying to ensure my business and family life have some balance, which is not always easy but my family know they come first. WHAT IS THE BEST ADVICE YOU HAVE EVER RECEIVED? To be more focused and stop trying to do everything at once. I definitely get better results using this advice. WHAT IS YOUR BIGGEST GRIPE? That in Northern Ireland our alcohol licensing laws restrict me from exhibiting or promoting my produce at many food and drink events, and that specialist delis and farm shops that have a real foodie shopper profile can’t stock our range. 8 • •Ulster 3648 UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
I really appreciate every new customer and every new stockist and just look forward to seeing that grow every month.” WHAT TALENT WOULD YOU LIKE TO HAVE? I’d really like to speak many languages to be able to communicate with foreign customers better, but my kids would like me to have a better singing voice. WHAT ARE YOUR FUTURE PLANS/ AMBITIONS? I really appreciate every new customer and every new stockist and just look forward to seeing that grow every month. I’m excited about the potential of RubyBlue in off-trade, and in restaurants and style bars, as well as the export side of the business. WHOM DO YOU MOST ADMIRE? I have a high regard for Richard Branson and in particular his business philosophy ‘If it’s
not fun, stop doing it’. WHERE IS YOUR FAVOURITE PLACE? Home sweet home is my favourite place and, second to that, I love Florida. WHAT IS YOUR FAVOURITE FOOD PRODUCT? Good food and drinks are my weakness and I find it really hard to choose just one, but I’m really into Keen Nut butters at the moment, especially the Maple Pecan. HOW DO YOU RELAX? What’s that? I like to bake on my days off and love lighting a few candles when watching movies with my hubby – with a glass of RubyBlu-topped Prosecco in hand obviously.
MARKETING NEWS – SPORTS SPONSORSHIP
Linden Foods teams up with Ulster Rugby D
ungannon-based primal meat processor and retail manufacturer Linden Foods has signed on as an official supplier of meat and poultry to the Ulster Rugby squad for the 2014/15 season. Linden Foods is a market leader in the meat processing and agri-food industry, employs over 900 people, and was recently named Meat & Poultry Processor of the Year 2014 by Meat Trades Journal. “On a professional level it is great for Linden Foods to be associated in a supplier capacity with Ulster Rugby,” said William Waugh, procurement director at Linden Foods. “We are delighted our products have been chosen to power the performance of the team. On a personal level it’s brilliant, I am a huge Ulster supporter and feel very proud and privileged to launch our new supplier deal. Coming here every Friday night will feel that little bit more satisfying.”
Pictured are Richard Moore (left) and William Waugh (right) of Linden Foods with the Ulster Rugby chef and players Ian Humphreys, Declan Fitzpatrick and Roger Wilson.
Subway sponsors NIBFA Local milk keeps Ulster National Youth League Rugby cream of the crop
Frances Adgey, marketing manager of Subway NI is joined by Mark Logan, league official and NIBFA National League girls Sophia Taylor and Keeva Quinn.
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ubway is the new major title sponsor of the NIBFA National Youth League, now known as the NIBFA SUBWAY National Youth League. The National Youth League, now in its seventh season, continues to grow from strength to strength with a total of 135 teams competing in 11 divisions ranging from Under 12 to Under 17. “This is a great partnership for youth football in Northern Ireland and our hope is that it will develop and flourish in the coming years,” said Jim Weir, secretary of the League. The Subway brand is the largest specialist sandwich provider in the UK and Ireland, with more than 1,500 stores. Scot Heyes, marketing chairman of Subway, said: “We are thrilled to be working alongside The National Youth League to encourage young people to get active and involved in grass root sport, particularly football. Subway NI believes that sport is a great channel with which to reach out to the younger generation and to encourage them to get fit and healthy. This league is extremely exciting for everyone involved. The football league provides the younger generation with the chance to get active within their own community all whilst having great fun and improving their football skills, competitive and team spirit.” The NIBFA SUBWAY National Youth League has recently kicked off the 2014-15 season and runs on a weekly basis until the end of May 2015. 8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Pictured with Jason Hempton from Dale Farm are Ulster Rugby’s Robbie Diack, Roger Wilson and Franco Van Der Merwe.
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s the new rugby season kicks off, Dale Farm has announced its continued support for Ulster Rugby as official dairy supplier to the team. For a fourth year running, Ulster Rugby will receive fresh Dale Farm dairy products delivered to Kingspan Stadium for use as part of their strict nutritional programme. Products such as Dale Farm semi-skimmed milk, Spelga Greek yogurt and In Tune Probiotic yogurt drinks will be provided to the squad through the partnership, which plays a vital part in the player’s dietary regime, according to Jonathan Davis, head of strength and conditioning at Ulster Rugby. “Dale Farm milk is the foundation of Ulster Rugby’s supplement programme,” said Davis. “From our age grade to our senior squad, we advocate a nutritional philosophy of ‘food first’. Dale Farm milk fits perfectly with this philosophy, as it provides the perfect balance of nutrients required by rugby players – essentially, milk is nature’s high performance recovery drink.” Jason Hempton, commercial director of Branded Products at Dale Farm, said: “Dale Farm is proud to be partnering with Ulster Rugby for the fourth year running. Dairy has a vital role to play in a balanced diet and just as our milk and yogurts are staple items in families’ homes across Northern Ireland, it is great to see how they also play a part in fuelling the very best in local sporting talent.”
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AGRI-FOOD NEWS
Agri-food advice: Tax allowances on fixtures Seamus McCaffrey, managing director of Omagh-based Matrix Business Services, is joining Ulster Grocer as an expert columnist covering tax and other business issues related to the agri-food sector.
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n order to stay ahead and be competitive, businesses operating in the agri-food sector are required to spend significant money on their premises. For tax purposes, this expenditure may be classified under three broad headings: new build, repairs and fixtures. There is no tax allowance on the cost of the structure of a new build or on the cost of the structure of an extension. However, there are tax allowances on repairs and fixtures. If a business wishes to treat expenditure as repairs, the onus of proof is on that business to prove that the work done is a repair. Evidence that supports such a claim include photographs before the repairs were carried out; a surveyor’s or health and safety report recommending that repairs are required; and the wording on the invoice, for example, repairs, resurfacing or rewiring. It is possible that expenditure on premises may be both new work (not allowable for tax) and repairs (allowable for tax). For example, when doing an extension, the business may
resurface the front of the premises. While the cost of the structure of the extension is not tax deductible, the cost of resurfacing is tax deductible. In this example, it would be desirable to obtain a separate invoice for the cost of the resurfacing in order to sustain a claim for repairs for tax purposes. Tax allowances are available on fixtures. The term fixture has the same meaning in the fixtures legislation as in property law being an asset that is installed in, or otherwise fixed to, a building or land so as to become part of that building or land in law. If the asset cannot be removed without serious damage to, or the destruction of, the building or land, that is strong evidence that it is a fixture. There are many examples in the agri-food sector of expenditure on fixtures which are allowable in calculating profits assessable to tax Examples include: manufacturing or processing equipment; storage equipment; cold rooms, cold stores; display equipment; counters, check-outs; cookers; dishwashers; sinks, showers, sanitary equipment; sound insulation; computer and surveillance systems;
refrigeration and cooling equipment; fire alarm and sprinkler systems; burglar alarm systems; strong rooms; partition walls; decorative assets in deli areas; advertising hoardings, signs and displays; any glasshouse constructed to provide the required environment for the growing of plants; moveable buildings; site works for the purpose only of installing plant and machinery; the provision of pipelines or underground ducts for carrying utility conduits; and provision of disability access. It is good business practice to ensure that if a business is entitled to tax relief on expenditure that the business obtains that relief. Plans, quotes and invoices for building works should clearly detail the different elements of the project so that correct amounts can be claimed and the relevant supporting evidence available. Too often these claims are complicated by poor paperwork and tax relief is lost.
Fracking among issues discussed with Environment Minister U
lster Farmers’ Union Deputy President Barclay Bell led a delegation of representatives recently to meet Environment Minister Mark H Durkan. The meeting covered a range of topics, including renewable energy, planning policy, hydraulic fracturing, Areas of Special Scientific Interest (ASSI), and the relationship between farmers and NIEA. “It was a very useful meeting with Minister Durkan and we covered a lot of ground,” said Bell. “Farming and the environment are inextricably linked, which is why it is important we find ways to protect the environment while also taking account of the practical realities of farming. We took this opportunity to emphasise our long-running policy in favour of small-scale renewable energy sources, which we feel provides a robust and sustainable route forward in terms
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of energy. We also put the case to the Minister that any possible impact on agriculture as a result of ‘fracking’ must be considered fully by the Department as part of its impact assessment before coming to any decision on whether or not to give permission Pictured are, back row from left, UFU Policy Officer David McConaghy, Legislation for drilling to take place Policy Committee Vice Chair James O’Brien, Deputy President Barclay Bell, Legislation Policy Committee Chair Bailie Thompson and Environment Policy Committee Vice Chair in Northern Ireland. Wilbert Mayne and, front row, Environment Minister Mark H Durkan. “We welcome the Minister’s openness to our perspectives and I commercially- is viable and sustainable.” hope that we can work together to establish UFU is continuing to engage with other a productive working relationship, which stakeholders on the issue of hydraulic will help ensure that the future for farming in fracturing, including representatives from Northern Ireland- both environmentally and DETI.
AGRI-FOOD NEWS
PSNI on board for UFU rural conference U
FU is hosting a conference themed Tackling Rural Crime in Northern Ireland – Working Together on November 4 at the Crumlin Road Gaol. The event will include speakers, debate and discussion, including a panel discussion with senior officials from the PSNI including Assistant Chief Constable Alan Todd, who holds overall responsibility for rural crime in the police service. “The PSNI has been a firm supporter of the conference from the outset and we are pleased that they have agreed to take part,” said Barclay Bell, deputy president of UFU. “Rural crime continues to be an important issue across Northern Ireland’s countryside and our hope is that this conference will go some of the way to help find a joined-up way forward to tackle it. The conference is taking place at a difficult
financial time for Northern Ireland and against a background of forced cuts across many government departments, including the PSNI, but it is our hope that creative solutions can be found in order to ensure rural policing is protected as much as possible.” Conference speakers include representatives from DARD, PSNI, An UFU Deputy President Barclay Bell with PSNI Assistant Chief Constable Alan Todd. Garda Siochana, the Department of Justice, the farming community, more information about the conference and to and the keynote speaker is Nick Payne from book your place contact UFU headquarters on the Rural Services Network in England. For 028 9037 0222.
Recognition for Bank of Ireland Open Farm Weekend real, working farms across Northern Ireland to find out more about where their food comes from and meet the people who produce it - a special event has been hosted to commend and thank the 21 participating farmers. “The farmers, their families and the farms themselves are Pictured are, from left, UFU Deputy President Barclay Bell, DARD Permanent Secretary Noel Lavery, Bank of Ireland Agri Manager William Thompson and William Haire from the stars of Bank of Tynedale Farm, one of this year’s participating farmers. Ireland Open Farm Weekend, without them the event simply ollowing on from this year’s successful would not have been possible,” said Barclay Bank of Ireland Open Farm Weekend Bell, deputy president of the Ulster Farmers’ - which saw nearly 20,000 people visiting
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Union. “To recognise their participation in the 2014 event, we presented each farmer with an engraved Limavady slate plaque, which they could take home and proudly display on their farms. “Plans are already underway for next year’s Bank of Ireland Open Farm Weekend and I hope that many of this year’s participants will be back again. Already they have served as great ambassadors for our industry and hopefully they have inspired other farmers who may be thinking of opening their gates in 2015.” William Thompson, agri manager from sponsor Bank of Ireland, said: “Bank of Ireland Open Farm Weekend is a fantastic way for farmers to tell the story of the local food they produce and Bank of Ireland is delighted to support this.”
Green light for DNA testing of pigment products T
he Ulster Farmers’ Union (UFU), in conjunction with Pig ReGen and the Ulster Pork and Bacon Forum, has agreed to progress with the introduction of a programme to DNA test pigmeat products to provide assurances to consumers on the integrity of locally-labelled products. “Pig producers in Northern Ireland have always had concerns about the possible misrepresentation of pigmeat products by retailers and the food service sector,” said Jonathan Cuddy, chairman of UFU Pork and Bacon. “A product-testing DNA programme has been in operation in the Republic of Ireland for a few years now and we have agreed to introduce a similar programme here in Northern Ireland. This way, NI consumers can be assured that locally identified and labelled pig products are indeed from pigs that have been born, reared and slaughtered in Northern Ireland and that they have been produced to the highest welfare standards which we are required to meet here.” 8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Pictured are, from left, ReGen Pig Chairman Gary Anderson, UFU Deputy President Ivor Ferguson, Ulster Pork and Bacon Forum’s Deirdre McIvor, UFU Pork and Bacon Chairman Jonathan Cuddy, ReGen’s Howard Tonks and UFU Pork and Bacon Policy Officer Roger Allen.
51
EXPORT NEWS
NI companies winning business in UAE N
orthern Ireland companies are well placed to take advantage of business opportunities in the United Arab Emirates (UAE), according to Trade Trade Minister Arlene Foster is pictured in Spinneys, Dubai, Minister Arlene with Conor Ryan of Pan Euro Food after announcing that Foster. Heavenly Tasty Organics has won new business with the supermarket worth around £50,000. The Minister was speaking after announcing new business in Dubai worth around £50,000 in the first year for Heavenly Tasty Organics, an Augher company specialising in natural baby foods. The small business, run by husband and wife team James Blair and Shauna McCarney-Blair, has begun supplying a range of chilled baby food to Spinneys, one of the biggest and best known premium retailers in the Middle East. “Heavenly Tasty Organics is an excellent example of how even a smaller company can do business in this dynamic region with the right products, a will to win and the support provided by Invest Northern Ireland for local exporters,” said Foster. Invest NI has negotiated an arrangement whereby products from a range of local food companies are consolidated by Pan Euro, shipped and then distributed on time to retailers in the Emirates. Over 30 companies took part in the Invest NI trade mission.
Keen Nutrition gains nut butter listings in Scotland K
een Nutrition, a Northern Irish manufacturer of almond and other nut butter spreads, has secured a deal with Glasgow-based Green City Whole Foods for its eight-strong range of natural products to be offered to over 800 outlets in Scotland. The deal with Green City is the most significant breakthrough in Britain by the nut processor, which is based at Bangor and owned by Canadian-born Aimee Beimers, a trained nutritionist who has lived in Northern Ireland for eight years. The distribution agreement follows a major rebranding of the packaging to ensure the butters stand out on shelf. “This is an immensely significant development for the business because it gives us a solid platform for growth in Scotland and encourages us to step up our efforts to expand our distribution network in England, another target market for the business,” said Beimers. “We already have around 100 outlets in England.” Keen Nutrition products are distributed in England through the Artisan Food Club in London, an initiative by Marcus Carter to promote artisan and gourmet foods.
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Foster announces first business in Gulf for Dromore’s Cottage Catering
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rade Minister Arlene Foster last month congratulated Cottage Catering of Dromore on securing a listing with a major premium retailer in the United Arab Emirates (UAE). The Dromore-based business Trade Minister Arlene Foster is pictured will supply eight dessert product in Spinneys, Dubai, with Austin Moore, lines to 15 Spinneys stores across general manager and Colette Shannon, communications manager of Cottage Catering. UAE. “This is a hugely significant contract in the Emirates for Cottage Catering, an ambitious local manufacturer which has been enjoying considerable success from a strategic focus on growing export business,” said Foster. “Dubai is the latest market developed by the company following a series of deals for its range of desserts in European markets including the Netherlands, Denmark, Belgium and Sweden.” Dubai is also an ideal hub from which to build business throughout the Middle East, South East Asia and Africa. “This is a very exciting development for us in a completely new and dynamic market,” said Austin Moore, general manager/director of Cottage Catering. “We’ve encouraged by the business and feedback from customers to our range of products which include cheesecakes, trifles, sundaes and ganaches. We are working closely with the team at Spinneys to exploit what is a very significant new business opportunity that was brokered by Invest NI, which introduced us to the retailer and then helped us to develop a cost-effective and highly professional route to market by way of Pan Euro Foods.”
Mash Direct targets British market with Asda listing
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ash Direct was last month launched into Asda in a 363-store deal giving the brand considerable access to the British market. The new listing includes six SKUs and follows Mash Direct’s successful partnership with Ocado, which currently retails 13 products Mash Direct is a family business run by Martin and Tracy Hamilton with from the range. Together they their sons Lance and Jack. will help grow the business and significantly expand its distribution network into GB, building on a retail base in Northern Ireland and Scotland that includes Sainsbury’s and Tesco amongst others. The deal is a key part of Mash Direct’s growth strategy and will allow the business to capture a bigger share of the UK chilled ready meals category, which was valued at £1.4bn at the start of 2014 following an expansion of 2.3% in the preceding year. “A key part of the Mash Direct growth strategy is to expand our customer base in Great Britain,” said Martin Hamilton, founder and managing director of Mash Direct. “The brand is well established in Northern Ireland and Scotland but there is huge opportunity within the rest of the UK. “Following our partnership with Ocado, our listing with Asda will allow Mash Direct to capture a bigger share of the expanding chilled ready meals category. We’re delighted to be working with these two retailers and view them as the perfect partners to fulfil this goal.”
GROCERYAID NEWS
Contact tracy.windrim@musgrave.ie or Trevor Magill, Musgrave Retail Partners NI Tel: +44 (0)28 9078 7178 Mob: +44 (0)7720 093568
53
BUSINESS NEWS
Tasty Careers offers students a fast track for growing success I
mprove, the Food and Drink Sector Skills Council, is urging students to consider a career within the food and drink manufacturing sector, the largest industry in Northern Ireland. The ‘Tasty Careers’ programme, which is currently in its fifth year, is a schools-based initiative supported by the Department of Employment and Learning. Talks are provided from food and drink industry ambassadors in schools throughout Northern Ireland, highlighting the 15,000 potential job opportunities available for young people across the food supply chain, to be recruited by 2020. With over 100,000 people involved in growing, processing, manufacturing, distributing and retailing the food we eat, the food and
drink sector offers a wealth of job opportunities for young people. Equating to around one quarter of the total manufacturing sector in Northern Ireland and with a £4.5bn contribution to the local economy, it is a vital local sector to be considered for employment Erin McDowell and Chloe Wilgaus from Belfast Model School for Girls opportunities. help Geoff Lamb, NI operations manager from Improve, to launch this year’s ‘Tasty Careers’ programme. During school visits, ‘Tasty Careers’ ambassadors will give presentations food and drink sector,” said Geoff Lamb, to pupils providing an insight into their dayNI operations manager of Improve. “With to-day activities and giving advice on the most an impressive average starting salary of up beneficial qualifications and educational path to £21,000, it is a fantastic career path that to their current role. should be considered by all students.” “As the economy continues to grow, we For more information or to book an want to educate students about the vast ambassador, schools can visit www. array of career opportunities available in the tastycareers.org.uk.
Minister officially opens Delta factory extension T
rade Minister Arlene Foster officially opened an extension of the Delta Print and Packaging plant, forming part of the company’s £40m expansion plans, at a recent event. Based at Kennedy Way in Belfast, Delta designs and manufactures printed carton packaging primarily for the retail food, consumer electronics, household goods, dairy, pharmaceutical and food service sectors. The new 55,000-square-foot building houses one of Europe’s most advanced carton manufacturing environments, providing flexible, high-speed productivity. “This impressive new facility will allow
Delta to further increase export sales and continue to offer an excellent service to its clients, which include global giants such as McDonald’s, KFC, Greiner Packaging and Kelloggs,” said Foster. “It will position Delta as one of the best equipped suppliers in the industry. “A strong manufacturing industry is fundamental to a strong economy and companies like Delta, through innovation, high productivity, a focus on high value added, and an outward looking approach, are making an important contribution to achieving that.” Terry Cross, chairman of Delta, said: “With this new facility on line we can grow
Local #Belfasthour initiative gains followers by the hour N
orthern Ireland Chamber of Commerce and Industry (NI Chamber) is the latest organisation to get behind Belfast hour (#Belfasthour) – a recent online initiative by law firm Edwards & Co Solicitors to develop links and communication amongst entrepreneurs and small businesses in Belfast. With over 350 businesses taking part in this initiative every week, Belfast hour is a Twitter-based forum, on which businesses and individuals are free to discuss whatever they want every Thursday between 9-10pm. This could be anything from pitching for business or sharing good news stories, to promoting other businesses or general networking. The project is increasing rapidly in terms of popularity with nearly 2,000 followers and is causing a stir among SMEs in the city. 8 • •Ulster 3654 UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
sales across a number of existing customer accounts, in particular with McDonald’s, as well as developing new accounts. “It is part of our growth strategy, which also includes opening a 100,000-squarefoot production plant in Poland next year. The Polish plant will further cement Delta’s credentials as a leading European packaging supply partner, enabling us to extend services to major European brands. By securing our supply chain through this multi- site approach, we will protect and grow jobs in Belfast.” The project was part financed by the European Regional Development Fund, and supported by Invest NI.
“The forum acts as a modernday chat-room and has seen lively activity since it began this summer – there is business being done right before your eyes,” said Sean Kelly, finance manager at Edwards & Co. “It’s the perfect way for Belfast SMEs to practice Pictured are, from left, Chris Morrow, communications manager at NI their social media skills and Chamber; Dorcas Crawford, senior partner at Edwards & Co Solicitors; and Sean Kelly, finance manager at Edwards & Co Solicitors. encourage online networking and connecting. It had come to our attention at NI Chamber, said: “Belfast hour has that there was no forum for entrepreneurs quickly become a key platform for local or businesses to connect online in the main businesses to network and enhance their Belfast area. Being a small business owner profile via social media. Used effectively, can be an isolating place and it is essential to it can bring you closer to your customers, have support of like-minded people in your generate traffic to your website, support network.” customer service, extend your marketing Chris Morrow, communications manager efforts, and boost brand awareness.”
ADVERTORIAL
Cat Club re-launch for Mackle Petfoods M
ackle Petfoods, the makers of Brandy dog food, are excited to announce the re-launch of their cat food brand, Cat Club. For over 40 years, Mackle Petfoods has worked with specialist pet nutritionists to produce only the finest quality pet food products. The success of Cat Club since its introduction in 1998 is testament to yet another quality product from a local Northern Irish company whose philosophy is to put pets first. Made with the finest quality Irish Meat, Cat Club is fully traceable from farm to can. Cat owners see their cat as not just a pet, but as an important member of the family and they want to feed them only the best. But our feline friends can be fussy creatures and cat lovers know that palatability and quality is vital. They are looking for a high quality, tried and trusted cat food but at a value price, which Cat Club offers. As part of the Cat Club re-launch, new improved formulations have been introduced across the range, improving the quality and palatability of the brand. Cat Club has also undergone a packaging redesign which will increase the brand’s identity on shelf. A new departure for Cat Club is the introduction of a new Poultry Selection
8 36• •Ulster UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Chunks in Gravy 6 Pack, to complement the current Cat Club Variety Chunks in Jelly 6 Pack, offering the customer value for money and the retailer strong margin. Cat Club has a proven sales record so its re-launch can only increase sales for retailers. Cat Club will also be supported by a strong advertising campaign and promotional activity throughout the coming months. Cat Club’s carefully prepared natural meaty chunks in appetising Jelly and Gravy have all the nourishment and essential vitamins and minerals to ensure all-round good health and lively energy for cats, so you know you’re feeding them a tasty, nutritious meal they’ll love. Visit Cat Club on Facebook at www. facebook.com/catclubcatfood. Cats love their Cat Club!
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Stuart Best
White’s appoints new business development manager W
hite’s, a leading producer of natural porridge and oat-based cereal products, is aiming to strengthen its position in the strategically-important Irish marketplace. The company, based at Tandragee in Co Armagh, where it has been milling oats for over 170 years, has recently announced the appointment of Stuart Best as its business development manager for Ireland. This new role will see him focusing on developing sales for the company in both retail and foodservice sectors on the island. Best brings a wealth of experience across a range of business functions including production, sales and marketing gained with other local food producers such as Willowbrook Foods, Kestrel Foods, O’Kane’s Foodservice and Fivemiletown Creamery. A graduate of the University of Ulster, he will initially concentrate on managing key accounts and developing new business opportunities within the Northern Ireland territory. He will also have a role in new product development, a key focus of the company which has experienced a significant growth in sales here and in other markets including outside Northern Ireland such as China, Russia, the Middle East and other parts of Europe. “While White’s is increasingly winning business abroad we recognise that the business is best developed and sustained as a result of success in Ireland,” said James Mathers, general manager of White’s. “The cereal market in Ireland is highly competitive and we are determined to take whatever steps are necessary to strengthen our market share as well as developing our activities in other related food sectors. “At White’s we continue to invest in our business and are increasingly regarded as an integral part of the local community, supporting our network of local oat growers as well as our customer stakeholders.” White’s is part of the Fane Valley Group.
Former Queen’s student takes on pig and poultry role at M&S P
eter Kennedy has joined the Marks & Spencer agricultural team, taking responsibility for raw material sourcing in the pig and poultry sectors, as well as raw material sourcing of all proteins in Northern Ireland and the Republic of Ireland. Peter grew up in Northern Ireland and studied Agriculture at Queen’s University, Belfast. He then went on to complete a PhD at Queen’s before holding roles at Dunbia and most recently at Tesco, where he was an agricultural manager in red meat. “Peter’s technical experience in the industry makes him a fantastic addition to our team,” said Steve McLean, head of agriculture at Marks & Spencer. “Our agriculture managers work closely with our farmers and suppliers to ensure our customers receive high quality, innovative food that they can trust. “As well as being responsible for all aspects of raw material sourcing in the pig and poultry sectors, Peter will also be working with the team on developing our Farming for the Future programme, helping to further strengthen our supply chain relationships and continuing to improve our leading standards of animal welfare and sustainability.” Kennedy said: “This role is a great opportunity to broaden my knowledge of the pig and poultry sector. M&S is renowned for delivering high quality food with a strong focus on sustainability. I am looking forward to working with the team to build on these standards and continue to improve our offering to customers.”
New appointment at Bavaria to help meet growing demand D
utch brewer Bavaria has appointed experienced national account manager Martin Seccombe to lead its sales activities in the wholesale and convenience sector. He joins from leading drinks brand development business Global Brands, with a reputation for building strong relationships and joint business plans to help grow accounts quickly. Martin Seccombe “It’s a good time to be joining such an ambitious business, that’s enjoying great success in the multiples, especially with its innovative range of non-alcoholic beers,” said Seccombe. “I’m confident we can replicate our current success in the multiple sector across the wholesale and convenience sector, as we have a determination to work closely with accounts to maximise opportunities for mutual benefit. We have great beers, a growing brand and big ambitions, which is a strong proposition by any measure. “We understand the trade’s need for exciting new products and fresh ideas; Bavaria already has a 35% share of the alcohol-free market in the off trade and although this remains a focus for growth in 2014, I’m confident of delivering growth for all our beers, in what remains a challenging market.
TRADE PEOPLE
trade PEOPLE
Featuring Norman Robson, chairman of the Ulster Pork and Bacon Forum
Norman Robson (right) with local Tesco butcher Philip Stewart.
OUTLINE YOUR PERSONAL BACKGROUND AND HOW YOU CAME TO BE INVOLVED WITH THE ULSTER PORK & BACON FORUM. I’ve always wanted to be in farming, ever since as I was at school. My father and grandfather before me were pig producers and farmers so it was a natural step for me to take over the farm and become part of the farming community through the Ulster Pork and Bacon Forum. I’ve been part of the board there for the last 14 years, and was voted in as chairman in January 2013. WHAT DO YOU ENJOY MOST ABOUT YOUR POSITION? The aspect I enjoy most is getting out and about and meeting people from various sectors, not just agriculture, through my role as chairman of the Ulster Pork and Bacon Forum or NI Pork as it is more commonly known. It’s also great to be able to represent the voices of local people and make their views known – it makes all the volunteering worthwhile, especially when you get to be a part of the entire process and witness it from production right through to appearing on the shelf in your local supermarket. 8 • •Ulster 3658 UlsterGrocer Grocer| JANUARY | JANUARY2011 2011
Do the best you can with the things you can control, keep a close eye on your finances and don’t worry about things you can’t control.” ARE THERE ANY FRUSTRATIONS ASSOCIATED WITH YOUR ROLE? I think the pace at which things come to fruition can be quite challenging; it can take months before you actually see some of your plans come to life. WHAT WAS THE FIRST LESSON YOU LEARNED IN BUSINESS? Do the best you can with the things you can control, keep a close eye on your finances and don’t worry about things you can’t control – deal with them in good time. WHAT ARE YOUR PLANS FOR THE FORUM? We’ve recently launched our ‘Assured Origin’ label for all NI Pork products – meaning products created in their entirety in Northern Ireland from production right through to
packaging are stamped with our new logo, making it easier for shoppers to identify which products come solely from Northern Ireland. The aim is to support the local farming community and help customers make informed decisions. Going forward, we’d like to expand the range of products our ‘Assured Origin’ label covers, increase the volume of people buying NI Pork and look to export opportunities. DO YOU SEE THE PIGMEAT SECTOR CHANGING MUCH OVER THE NEXT FIVE YEARS? This is tricky to say as the pig sector is constantly changing - we have high hopes that the Assured Origin campaign will make a significant contribution to the agri-sector in Northern Ireland, sustaining over 400 farming families and 2,000 local jobs.
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