Fccla region 9 digital voice

Find Your (Digital) Voice: Managing Your Digital Footprint Karen Haase Harding & Shultz (402) 434-3000 khaase@hslegalfirm.com H & S School Law @KarenHaase

What is your digital voice?  Your “digital footprint”  The trail, traces or "footprints" that people leave online. All on-line interactions leave traces of personal information about yourself available to others online.

Your digital footprint consists of: • Information you put up about yourself on blogs, social media, etc.

• Comments you post about others • Comments others post about you • Explicit data from the interactions you have on every website • Implicit data or implied data such as IP address, who is ISP is, attention, location (physical and derived)

Who Cares?

Who Cares?

• • • • •

Marketers Colleges Potential Employers Attorneys Creepers

What to do?

YOU need to manage your digital footprint  Managing your digital footprint is NOT hiding  If you aren’t actively managing your digital footprint, then who is?  Ask questions like:    

Who am I? What do I stand for?

What are my passions?

Is what is online about me consistent with that?

Facebook  Facebook dominates social media • 500 million users as of July, 2010 • 50% of active users log on daily • Average user has 130 friends • Largest group of users aged 35-54

Finkel v. Facebook (N.Y.)  High school students created private Facebook page about classmate • Called her a “slut” • Said she had AIDs • Said she used drugs

 She sued Facebook and kids who created page  Facebook dismissed from lawsuit; students initially left in the case

Check Your Page

Use Privacy Shortcuts

Timeline and Tagging

Twitter

Cooks v. Tulsa Sch. Dist., et al  Student changing after volleyball  Teammates held down, took picture of her and posted to Twitter; others retweeted  Family suing • • • •

Twitter School district Student who took pic Students who first tweeted the pic

Managing Twitter

Managing Twitter

Tumblr

Perfect 10 v. Tumblr  Publisher suing Tumblr claiming that it: • failed to adequately deal with its takedown notices • Tumblr employees posted Perfect 10 content themselves "to help start the business.“ • Tumblr not entitled to DMCA protection

Managing Tumblr

Skype

Hope Witsell

Managing Skype

Snapchat

Snapchat  Photo messaging application.  Users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients.  Users set a time limit for how long recipients can view their photos, up to 10 seconds, after which it will be deleted from the recipients device and the company's servers.

Managing Snapchat  Very few tools  Close supervision  Not as private as users think

Kik Messenger

Kik Messenger  Automatically ingests your contacts from your phone, then cross-references that against the Kik user database.  Kik users are then pinged by the service with messages saying “You may know…,” with the user name of someone who matches a name in their contact list.  Also cross matches against service like iFunny, Facebook, Twitter, etc.

Managing Kik Messenger  A privacy “bad guy”  One of

Knowledge is Power

What to do

1.Take Control  A 2006 Pew Internet report indicates there are two main classifications for digital footprints: passive and active.  Do you want to deliberately be aware of and control what you stand for online or do you want that to be left to others?  YOU need to establish a purposeful digital footprint – and provide leadership to adults.

2. Determine what your digital footprint says today  Google yourself  Look at all your platforms again  Explore "Recap Apps.“ • Word clouds • status clouds • photo collages

3. Consider Privacy Implications  Use the “grandma rule”  Don’t post photos onto your social networks that will offend your friends or family  If in doubt, ask people before posting or tagging

4. Have Fun  Don’t disconnect  Post about things you are passionate about  Colleges and potential employers want to see that you are still having fun and actively contributing to your community in an appropriate way.

5. Remember: nothing is truly anonymous

Questions?

(402) 499-0547 H & S School Law @KarenHaase