Official Branding Guide
table of content brand philosophy core vales what we offer
logo
logo sizes color typefaces
application business card envelope letters appointment card brochure advertisement
tone of voice examples
photography treatement extra graphic
Brand philosophy This company, Luminous, is a talk therapy clinic that excels at helping people handle their stress problems. They strive to create a unique brand that will attract their target audience and ensure that they feel comfortable when choosing this brand. Luminous believes that they have found a new way to make life happier. They achieve this by catering to the personal needs of their clients’ to help them live a better life.
What we offer This therapy clinic focuses on flexible short term therapy that solves short term goals via creative and uplifting methods. The objective is to give the stressed client a personalized and relaxing environment where they can reorganize their thoughts. They value the privacy and uniqueness of each client and their sources of stress. The only standard process in their therapy is to start each and every session the same way: listening.
logo
a fresh approach to mood therapy
a
a fresh approach to mood therapy
logo in use
what we are not
a fresh approach to mood therapy
a fresh approach to mood therapy
in black and white
a fresh approach to mood therapy
different color bg
sizes
color choices R = 86 G = 209 B = 209
C = 57 M=0 Y = 23 K=0
R = 225 G = 240 B = 89
C=2 M=0 Y = 77 K=0
Pantone 101 C
R = 117 G = 117 B = 117
C = 55 M = 47 Y = 46 K = 49
Pantone 424 C
Pantone 7466C Pantone 3115 M
Pantone 101 M
a fresh approach to mood therapy
Pantone 430 M
when the logo is less
primary typeface Futura Book
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWX YZ1234567890@#$%^&*()-=;’.:”,>?[]{}\|`~
secondary typeface Futura light
abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ yz1234567890@#$%^&*()-=;’.:”,>?[]{}\|`~ this is usually used for
application needt o write smoething
business card 2 in
3.5 in
with sticker
without sticker
with sticker
without sticker
envelope front
7.5 in
17 in back
stationery front
back
11 in
780 Cambie, Vancouver, BC
8.5 in
604 329 2920
appointment card 4 in
4 in
front
back
brochure
advertisement
68.5 in
47.5
writing tone Luminous has a comfortable brand feeling. When describing either in writing or speech about Luminous It is important not to use any words that are commanding, bossy, or even overly confident. For example, “must” is a very commanding and inflexible word that is not used at Luminous. No client at Luminous “must” do anything at any therapy session, instead they are “encouraged”.
tone of voice
visual style
the photograph
www.luminous.com