rice and shine proposal
Karen Kwan Yee Poon
mission
target audience
to come up with a restaurant idea for a resturant that fits the needs for the target audience.
students and resident around the area of VFS homer
research
findings
conducted interviews with 25 vfs students and staff members. Asking questions according to their eating and buying behavior. students stay late at night for project enjoy resturant as a hang out place want good balance of quality and price efficiency is priority healthy food are more popular
restaurant idea Our brand values are empowering, healthy, efficient, local and quality. Our company provides rice bowl that are healthy, cheap and designed for different health condition. For example, a student who just pulls an all-nighter will need different food from a student who needs to take a test in an hour. Both students’ meal will have different portions with di‛erent ingredients.
br an d
Provide healthy delicious food that empower people
py Empowered
d
mi
Healthy
ra
Relaxing
Feels more healthy, has more energy
More efficient meal (take out)
Variety in food meal combination
A place to hang out with friends
Get fresh food
Respect
Relaxing
Save time + money
To relax
more choices
Save money (local fruit/veggie) Access to food at night(convenient) Nutritious food that fits their need
A wide range of different rice bow that are fresh and healthy
Customize combo set and drinks
Bright and colorful decoration
Give discount to users who brings the company’s bowl / bag
Relaxing music
Nutritional facts Take out order
Rice plant absorbs sunshine and these energy are transfer to customer with our delicious food. Our rice bowl warms and uplift customer with the energy of nature.
relaxing , friendly, uplifting, energize
brand name
Rice and shine
LOGO # 1 earth tone, natural, organic
moodboard 1
ear th tone, natural
LOGO # 2 simple, clean , contemporary
moodboard 2 simple, clean , contemporary
rice & shine
rice & shine
color palette
LOGO # 3 colorful, vibrant, uplifting, crafty
& s hi n e
moodboard 3 colorful, vibrant, uplifting, crafty
rice rice&&shine shine
color palette
logo refinement
rice & shine
rice & shine
rice & shine rice & shine
rice & shine
rice & shine
final logo
color pallete
font
Y2K Neotype (logo) DilleniaUPC (text)
3.5� 2�
tel 6043215432 located at 420 homer st riceandshine.com
17”
envelope design
7.5”
8.5”
envelope design
11”
take out bags sack bag
recycled paper bag
return customers
new customers
rice
+ sh
ine
rice
+ shin
e
scooter
color coded bowl
ceramic bowl + lid for take out (return customers) plastic color coded bowl (new customers)
Apron
wear with different brand color shirt
menu
restaurant interior
have a great meal