our ethos. CULT are a full service creative agency that believe good content is key. Focused on delivering authentic and inspiring work, we produce innovative strategies and create ideas that are reflective of the modern day lifestyle. we endeavour to deliver the future of lifestyle content. We engage new perspective audiences and allow you, the client, to immerse yourself in what's new and next.
Boost Juice Bars LTD (UK)
the brief.
Abbots Moss Hall, The Pavilion, Oakmere, Cheshire CW8 2ES
Dear CULT, We need you! As a company our UK marketing techniques aren’t working well for us. We understand that Juice Boost is continually gaining customers every day because we’ve got a great product, but, we also know that our future success depends very much on our ability to build a great brand and bond with our customers. We don’t feel like we’re doing that well enough. We are currently marketing our products to young females “who love life” however we’ve done some research and found that isn’t our audience at all! So your job is to help us market ourselves to our actual audience, who are they and what would they want? We want you to help us connect with our true audience to continually increase our revenue and the interest in a healthy lifestyle whilst keeping things fun! We just want to connect with those who love Boost as much as we do. Kindest Regards, Boost.
boost juice..
Beyond health.
the Consumer.
the solution. In summary we found that Boost are currently missing out on a huge consumer market base. We identified that Beyond Health is a suitable trend for Boost as it coincides with the market that boost are in and correlates with what the consumer demands. We propose using the trend in a way which would allow the consumer to benefit from personable health media, using a three step method.
the application..
push notiďŹ cations.
out of home adverts.
one.
#boostyou
two.
#boostyou
instagram.
Beyond health is the idea of enhancing your health above its current levels through technology and a personable approach. We have used this information to focus on your largest consumer and give them exactly what their life demands.
Do you have any questions?