k a r i n a m . t
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K design portfolio
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K T
h e l l o
My name is Karina, I am a constant dreamer based in Jakarta currently living in New York City pursuing a BFA in Communication Design. I like to eat and to take pictures of my food as well as doodle during my spare time. Seeing the world in its complexity, I aim towards solving problems through simplicity.
karina m.t education California College of Arts (CCA) Oakland, California Pre-college Program 2012 Parsons The New School for Design Manhattan, New York Bachelor of Fine Arts: Communication Design Candidate 2017
skills Adobe Suite:
Ps Ai Id Ae Pr
(Photoshop, Illustrator, InDesign, After Effects, Premiere) Microsoft Office: Word, Excel, PowerPoint
awards honors
Language: English, Indonesian, Mandarin (basic) Japanese (basic) Recipient of Presidential Incentive Merit Scholarship School of Art Insitute Chicago (SAIC) Recipient of Starr Foundation Scholarship Maryland Institute College of Art (MICA) Recipient of Dean’s BFA Scholarship Parsons The New School of Design Recipient of Dean’s List Parsons The New School of Design
experience International English Service (IES) Church , Indonesia, Jakarta Designed for fundraising to help a brain cancer patient in IES Church Keller Williams Indonesia , Indonesia, Jakarta Freelance Designer (2014) Designed Social Media Banners for Facebook, Twitter and LinkedIn Redesigned Company ProďŹ le and revised copywriting. PERMIAS (Organization of Indonesian Students in United States) Head Coordinator of Creative Team - Design (2014- 2016) Designed Posters and Banners for multiple social events Studio1212, Indonesia, Jakarta Graphic Design Intern (2015) Assisted in creating Social Media Assets, Web Banners, and Brand Guidelines for Mitra Adi Perkasa, Nike, and marketing pitch for Samsung Alldayeveryday, Manhattan, New York Graphic Design and Strategist Intern (2016) Assisted in marketing pitch for Playboy Magazine, and social media venture with Kinfolk magazine and Lyft in Los Angeles
1. editorial 2. branding 3. type + misc
editorial
editorial
“yummy” publication:
yummy The word ya-mi or「闇」 translates to darkness or evilness in Japanese;This publication aims to display sweet deception. From the idea of corrupted innocence as viewed from the lens of pop culture, art and media in different cultures from east to west; YUMMY glorifies today’s rotten consumerist culture and sugar coated societal expectations.
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editorial
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editorial 10
Layout of the book is clean and simple. The kanji of yami serves as a pattern
editorial
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editorial 12
Creating risographs for cover
editorial
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editorial
Perceptions of Metaphysics Beats and Private Sanctuaries publication: A Project which covers the sensory perception of three topics of discussion being Metaphysics, Music, and Private Spaces. Each senses are highlighted differently in each topics of discussion through typesetting as well as colors, altogether creating a quirky rhythm throughout the pages.
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editorial
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branding
branding
Forbidden Planet Rebranding
FORBIDDEN
PLANET A rebranding project for a comic book store in New York, The main idea is to create an actual forbidden world that can cater to a specific audience of comic book enthusiasts and create an icon that can serve to be a vessel for this world.
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branding 18
These are the little creatures that lives on a forbidden planet.
branding
social media assets display a clean cut look
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branding creatures act as a vessel to display closeups of comic pages and this can be applied to other assets
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branding
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branding
Permias Congress
Logo, programme booklet, flyer and tote designs for an annual congress event held by the PERMIAS NYC, Photo credits by Olen Riyanto, Stefan Sukrisno and Kenny Soesilo.
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branding featuring renowned speakers namely Sri Mulyani Indrawati Ph.D, Priscillia Sundah Suntoso ESQ, along with other respectable figures, all presenting valuable information and motivating everyone toward a better Indonesia.
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branding
branding
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branding
OMA identity
Branding for a concept store. The idea of OMA comes from “Omah” which translates to home in javanese as well as “Oma” which translates to grandmother. The store is set to be a home with each rooms supplied with things customers can buy, It also extends to a kitchen where customers can enjoy meals as they look around the shop.
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branding
identity
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branding
mobile
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branding
What is a house without a kitchen? OMA has its own bistro with multicultural delights everyone can enjoy
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branding
MAP E-Mall identity
MAP is expanding its business to the ecommerce sector. We created the primary brand identity, brand voice, as well as the supporting collateral materials. We then compiled a comprehensive set of detailed brand guidelines to help the in-house design team produce daily assets for the website.
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branding
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branding
CLEARANCE ZONES
The logo type occupies its own space within each medium. By creating an invisible
CLEAR ZONE IS HEIGHT OF TYPE SIZE
clearance zone surrounding the logo, we are able to maximise its visual impact.
LEADING IS HALF OF TYPE SIZE
The clearance zones for each of the logo types are defined by the intial height of the logo itself. The size of the zone is determined by the height of the letter ‘M’ in the MAP EMall logo.
CLEAR ZONE IS 2X HEIGHT OF TYPE SIZE
0 . 06 . 15
tudio-1212.com
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studioduabelasduabelas
branding
Website Landing page
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branding
akar identity
An identity I did for Permias to promote the program “akar” which means “roots” This program is purposed to teach children of the Al-Hikmah community the Indonesian Language and culture, reminding them of their origins, their ‘roots’.
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branding
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branding
rempah identity
An identity I did for an indonesian restaurant in NYC. Rempah translates to spices and this idenitity aims to show synergy, much like spices when combined it creates a beautiful combination of flavors
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branding
The idea behind the logo is to have fragments of a whole. Despite the modern outlook, the type still incorporates a form of traditionalism. It is a modern twist to tradition.
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branding
branding
R E M PA H
REMPAH
empah
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branding
CART identity
CART A brand strategy proporsal for a hypothetical transportation service called CART. This service allows you to travel anywhere with a single card, no hassle in mind. A mobile application allows you to customize places you frequent and with a single card you are able to use all modes of land transportation.
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branding
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branding
Meet Lucy. She goes to Southeast asia to find some great traditional dishes She is single, and she cares more about traveling than meeting guys. She’s 22, but she cares way more about food than anything else.
Meet Lucy.
This is the card that She goes to Southeast asia to find some great traditional dishes She is single, and she cares more about traveling than meeting guys. She’s 22, but she cares way more about food than anything else.
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moves you.
branding
Modes of transport ranges from shuttles, trains, buses, taxis and ferries.
Meet Danny He climbs, he loves to take pictures, he has a great blog He loves nature, He does have a girlfriend but they barely talk anymore He loves solitude and he hates hassle.
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type + misc
type + misc
A typographic experiment I did with paper and plastic. The idea is to emphasize on the sharp edges of the 3Dimensional Type and to mask them with subtlety. Referring the term “Sugar Coated Words�, the poster aims to show that malice is in fact transparent, people sugar coating what they say still remains to make you feel pain.
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type + misc
type + misc
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type + misc
type + misc
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type + misc
type + misc
Some progress shots All made by paper glue and holographic plastic
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type + misc 52
Poster for a collaboration between bands
type + misc
Album Cover design for an EP
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type + misc
type + misc
Commisions for a Japanese-New Zealand content creator on Youtube
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thank you reach out to me at karina.tristandy@gmail.com