ANEMOIA IS
A PUBLICATION WITH THE AIMS OF CREATING THOUGHT PROVOKING IMAGES THAT TRIGGER NOSTALGIC RESPONSES, TO ENCOURAGE EMOTIONAL EXPRESSION THTOUGH FASHION, SUPPORT SMALL, INDEPENDENT BUISNESSES AND ENCOURAGE A NEW WAVE OF FASHION CREATIVES
IMAGE PHOTOGRAPHED BY MAISIE PYE. ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
ANEMOIA: “NOSTALGIA FOR A TIME YOUVE NEVER KNOWN”. THIS PUBLICATION WILL BECOME A PORTRAL THROUGH TIME FOCUSING ON A GROUP OF 5 MODELS, ALL BORN POST-2000’S YET ALL RELATING TO TIMES THEY NEVER KNEW. FROM 70’S TO RETRO-FUTURISM WE CAN SEE HOW WE CAN BE EMOTIONALLY CONNECTED TO TIMES WEVE NEVER EXPERIENCED. ANEMOIA IS A BRAND FOCUSING ON SELF-EXPRESSION AND EMOTION EXPRESSION THROUGH THE MEANS OF FASHION. BY HAVING ACCESS TO THIS EXCLUSIVE ART PUBLICATION YOU WILL HAVE THE OPPORTUNITY TO BE PHYSICALLY TRANSPORTED THROUGH TIME AT OUR PRELAUNCH FASHION SHOW: ‘PORTAL IN TIME’. SEE BACK COVER FOR QR TO PURCHASE TICKETS .... OR AN EXCLUSIVE NFT TO GAIN ACCESS TO FURTHER PUBLICATIONS, SECRET EVENTS, VOTING ON NEW PIECES FOR FUTURE COLLECTIONS AND MORE...
IMAGE PHOTOGRAPHED BY HOLLY BALSON ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
ALGIA
NOST
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IMAGE PHOTOGRAPHED BY MAISIE PYE.
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ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
I Interviewed George as depicted above, I started by asking: “What time period do you feel most emotionally connected to?” His response was as follows: “I feel like i can resonate most with the 70s and 80s”. He goes on to tell me that this emotional connection to a time hes never known is due to an acceptance as this time for ‘Flamboyancy’. He describes his style as “70s 70s with an 80s pop of colour”, he feels current, modern trends dont allow for this level of self-expression.
WE ARE HOMESICK MOST FOR THE PLACES WE HAVE NEVER KNOWN. -Carson McCaffers
“Theres an old saying the past is a foreign country they do things differently there”
After watching the ‘Dictionary of old sorrows’ Video on Anemoia and speaking to my
Models. I realised something, the past acts as a comfort blanket. The future lay blank, without ability to control or manipulate, yet when we look back to the past we find comfort in knowing the ending of the story.... As George highlights the 70s and 80s allow him to feel connected with his identity and sexuality. He feel limited by current fashion targetted towards men. George loves campaigns such as Gucci Guilty. The 2019 campaign by Glen Luchford shows Lana del ray and Jared Leto as “Individuals who live and love outside of social conformitism” (Billboard Magazine, 2019) This is what Anemoia embodies as a publication, comfort in the unknown.
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Have you ever taken a moment to consder how many of our emotional attachments are real and which are simulated? To consider, who and how these messages are engrained within us. This lookbook will showcase a variety of set design, styling and creative direction inspired by the idea of Anemoia or the feeling of nostalgia for a time uve never known. I will go through different time periods using Models born post2000, to see if although they have no experience of the times they are depicted in are emotionally connected to them. Throughout this publication you will see how I have selected models who are young yet styles reflect this sense of Anemoia.
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IMAGE PHOTOGRAPHED BY MAISIE PYE. ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
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IMAGE PHOTOGRAPHED BY MAISIE PYE. ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
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IMAGE PHOTOGRAPHED BY MAISIE PYE. ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
IMAGE PHOTOGRAPHED BY MAISIE PYE.
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ARTISTIC DIRECTION AND STYLING BY HOLLY BALSON
Anemoia, Nostalgia from a time youve never known, or is it more familiar than we think? After interviewing Lily who pointed out that her influence comes from, pinterest, Music, family and friends, I realised styles of the past are not as far out of normality of modern day as we would assume. We are emotional connected to the past as its what was experienced by our parents, their parents and our ancestors before, their stories of Joy of the older, more simpler times give us a sense of comfort, one unmatched by our modern world filld with uncertainity and panic for the future.
DIGITAL ART BY HOLLY BALSON
LARA
THIS SHOOT FOCUSES ON RETRO-FUTURISM OF THE 80S AND 90S WHEN TECHNOLOGY WAS JUST BEGINNING TO DEVELOP. LARA FEELS CONNECTED TO ANEMOIA AS SOMEONE WHO CREATES DNB MUSIC SHE FEELS CONNECTED TO 90S RAVE CULTURE.
YANNICK
SOFT JEWELLERY
TWW
LAUREN
NFT EVENT COLLECTION LAUNCH