Pets for change- Identity manual

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Table of contents Cover...................................................................................................................................................................... 1 Core Values ...................................................................................................................................................... 2 Table of contents.......................................................................................................................................... 3 Mission, vision, slogan ............................................................................................................................. 4 Original sketches for the logo............................................................................................................ 5 Applications of logo .............................................................................................................................. 6-7 Color Information ........................................................................................................................................ 8 Typography information ........................................................................................................................ 9 Applications ............................................................................................................................................. 10-11 Video screenshots ..................................................................................................................................... 12 Pictograms ...................................................................................................................................................... 13 Mascot ............................................................................................................................................................... 14

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Mission, Vision & slogan

Original logo sketches

Mission Our mission is to care for animals, create awareness about the situation of stray dogs , and promoting the bond of dogs and humans by adoption. Vision Become a community with an enhaced tought about animal lives treating them with respect.

Concept sketches

Slogan “A chance, makes the difference�

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Logo

Logo Applications Right

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Logo Applications Wrong

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Color Information

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Typography information

Grobold

Applications

regular 49 pt.

Comfortaa regular 23 pt.

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Basic Starter Kit The starter kit is given in all of the adoptions, it includes the basic for a new adopted dog. Such as: - Blanket - Collar - Foldable bowl - Chewing toy -Dog’s Health Record

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Posters

Video screenshots

https://promo.com/share/5ebf4efd861eda01a947f29e?utm_source=v1_shareDialog2_messenger&fbclid=IwAR0kj19dgQJXU-_Z20zrRc7ZFBXGTZSKMff6mDkubzYGNDuB8PtNq_yaquc

https://promo.com/share/5ec049fd861eda2e19253123?utm_source=v1_shareDialog2_messenger&fbclid=IwAR0K8opU8ElkgPCQsWcret7KMxLNZknGdw7e5JlIasVSrcZdQqMex_MchK8

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Pictograms

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Mascot

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