1
2
Table of contents Cover...................................................................................................................................................................... 1 Core Values ...................................................................................................................................................... 2 Table of contents.......................................................................................................................................... 3 Mission, vision, slogan ............................................................................................................................. 4 Original sketches for the logo............................................................................................................ 5 Applications of logo .............................................................................................................................. 6-7 Color Information ........................................................................................................................................ 8 Typography information ........................................................................................................................ 9 Applications ............................................................................................................................................. 10-11 Video screenshots ..................................................................................................................................... 12 Pictograms ...................................................................................................................................................... 13 Mascot ............................................................................................................................................................... 14
3
Mission, Vision & slogan Mission Our mission is to care for animals, create awareness about the situation of stray dogs , and promoting the bond of dogs and humans by adoption. Vision Become a community with an enhaced tought about animal lives treating them with respect.
Slogan “A chance, makes the difference�
4
Original logo sketches
Concept sketches
5
Logo
6
Logo Applications Right
7
Logo Applications Wrong
8
Color Information
9
Typography information
Grobold
regular 49 pt.
Comfortaa regular 23 pt.
10
Applications
11
12
Basic Starter Kit The starter kit is given in all of the adoptions, it includes the basic for a new adopted dog. Such as: - Blanket - Collar - Foldable bowl - Chewing toy -Dog’s Health Record
13
Posters
14
Video screenshots
https://promo.com/share/5ebf4efd861eda01a947f29e?utm_source=v1_shareDialog2_messenger&fbclid=IwAR0kj19dgQJXU-_Z20zrRc7ZFBXGTZSKMff6mDkubzYGNDuB8PtNq_yaquc
https://promo.com/share/5ec049fd861eda2e19253123?utm_source=v1_shareDialog2_messenger&fbclid=IwAR0K8opU8ElkgPCQsWcret7KMxLNZknGdw7e5JlIasVSrcZdQqMex_MchK8
15
Pictograms
16
Mascot
17
18