Media Information http://www.governmenttechnology.co.uk
“Twenty First Century Government is enabled by technology – policy is inspired by it, business change is delivered by it, customer and corporate services are dependent on it, and democratic engagement is exploring it”Transformational Change Strategy Document AS ONE OF THE LARGEST CUSTOMERS to the technology industry, the government will spend in excess of £14billion on IT next year. This is 20 per cent more than any other government in Europe, and accounts for almost 1.2 per cent of gross domestic product. TECHNOLOGY IS THE CATALYST to transforming public services. It can improve the quality and cost effectiveness of local government transactions, as well as their accessibility. Its use can help engage disaffected groups; solve language barriers and make citizens feel more attached to society and in touch with their government. The future of government service delivery and interaction with citizens depends on this technology investment. Over the next decade, the preferred channels for the delivery of information and transactional services will be the telephone, internet and mobile technologies, as the UK will witness e-transactions becoming the norm, rather than the exception.
encompasses networking & connectivity, web services, CRM systems, call centres, mobile technologies, hardware and systems development, data centres - infrastructure, communications, etc. All of which require sound management in order to realise their full potential. And as new technologies emerge, the potential to harness their benefits in order to better serve the public is huge. Local and Central Government have yet to exploit the full potential of these new technologies such as Voice over Internet Protocol, RFID and Wifi. New ways of working, new training methods and new technology strategies
The Government is getting smarter about its IT spend, and has committed to an ongoing programme of investment
THE LARGEST EMPLOYER OF IT STAFF The UK Government directly employs over 50,000 IT professionals, many of which are engaged in continual professional development programmes in order to keep abreast of ever changing ICT practices. This
MORE OPPORTUNITIES FOR SMES The Government is getting smarter about its IT spend, and has commtted to an ongoing programme of reinvestment in new technology in order to to replace aging legacy systems. This will unlock further funding to help drive forward technology enabled reforms in public services.
Standardised contracts will allow more choice for the end user, as departments will be given authority to procure products and services from new suppliers, including SMEs. This, in turn, provides more opportunities for those organisations that wish to compete for business in the Government ICT arena.
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about GooGle a feW key Words public sector and information security and the of recent you will find an alarming number consequences of reports about the potential the theft from range They inadequate controls. al data, patients of laptops containing confidenti to find, wholesale x-rays dumped for anyone of a PC on e-Bay, data losses and even the sale records. complete with its files of medical through many a common theme running that information of these reports is the lesson stage, and needs to be protected at every of. failures that includes the way it is disposed as well as of this kind are often unlawful breaches of the careless but prosecutions for take place only generally act Protection Data good data after the harm has been done. to anticipate security therefore must aim they occur. and prevent problems before safe dIsPosal al data is an The secure disposal of confidenti This extends essential element of this work. to information beyond physical documents devices. simply storage and computers held on response. deleting files is not an adequate are highly skilled Today’s computer criminals how to manipulate computer experts who know information in systems and recover deleted fraudulent order to steal identities, conduct blackmail. transactions and even commit of Crucially, the careless disposal them to confidential data often allows the knowing anyone do this without sed. information has been compromi in this way The volume of crime that occurs
estimates up is unknown, although by some public sector to 99 per cent of fraud in the may be true goes undetected and the same improper of offences resulting from the kind of personal disposal of data. almost any for information is valuable to criminals, reports, financial example, patients’ records, data. payroll information and personnel n informatio such of use unlawful The of identity theft contributes to an explosion to cost almost crimes that are now estimated theft allows £2 billion every year. identity or services in criminals to obtain goods, credit target both someone else’s name. offenders including the public and private sector providers, ly obtain use of stolen identities to fraudulent benefits. state and prescription medicines CoMPlIanCe legal obligations The law, therefore, imposes personal on any organisation that processes employees, information, whether about public. The act customers or members of the it tells organisations essentially does two things: they may hold and what types of information d. it does so through how it must be safeguarde , including key principles for data protection in line with processed be to data for the need and kept secure. the rights of the individual updated where The data must be accurate, than needed. necessary and kept no longer the use of effective These principles also include destroying means to prevent misuse by point of disposal. personal information at the act relate to the Many infringements of the of. The problem way in which data is disposed
Ions MeetInG leGal oblIGat the destruction of The law sets clear rules for be carried out personal information. it should s under contract by a company that guarantee is done securely that processing (destruction) n and its chosen and effectively. The organisatio are then contractor information destruction of the act when jointly liable for any breaches data. Liability sensitive or personal with dealing and data extends to individual managers personal fines up to controllers, who could face a criminal record. £5,000 and the prospect of by a another possibility is civil action who suffers complainant, since anyone ions damage as a result of contravent tion. compensa of the act is entitled to be also could ns Convicted organisatio to ensure subject to future spot checks is a defence compliance. significantly, it care has been to show that all reasonable information taken to comply and the Bsia’s to enable Destruction section was formed legal obligations. organisations to meet their good practice The section’s remit is to assure for standard by operating to the Bs 8470 destruction and tion the collection, transporta quality the and material al of confidenti 9001:2000. it iso standard ent managem destruction defines the subject as the secure including of information in all its forms, and hardware. paper and computer media confidential The section’s members collect a fully trackable waste at source and provide . The service up to the point of destruction by process consists of waste collection , removal and secure transport, inspection The Busi ness Mag the shredding, and rubbish, azine for of destruction governM n of enT TeCh noLogY pulping and recycling or incineratio the information other material. Members of free, no obligation Destruction section provide to address advice to enable potential users nts. their specific risks and requireme
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GOVERNMENT TECHNOLOGY, published bi-monthly A unique by Public Sector Information since 2001, targets decision makers in local and central government IT, plus the distribution makes defence and police sectors. sure Government The editorial within GT helps its audience overcome whatever obstacles they face, such as bureaucratic Technology is seen policies and practices, risk-averse cultures and resource by those with constraints. Articles by industry experts, government ministers, IT associations and local government leaders authority in provide authoritative copy which influences decision making Public sector and informs the it audience of the latest developments. ICT Management topics regularly addressed include finance, procurement, human resources, training and equipment leasing. Technical topics address new technologies and methodologies such as IT project management, shared services, open source software, website accessibility, document and records management, Geographic Information Systems, and many other IT related products and processes. The combination of management and technical features, combined with a unique distribution by name and job title, makes sure Government Technology is seen by those with authority in Public Sector ICT. Government Technology, and its website at government technology.co.uk, regularly includes detailed features on:
gy.co.uk
n Document management n Citizen Relationship Management n Contact centres n Storage infrastructure n Data management n Internet & Intranet development
n HR management n IT Training & Professional Development n Information security n Outsourcing n Content management n Open Source Software
The Government Technology website is the perfect complement to GT magazine and provides advertisers with true mixed media impact. THE MAGAZINE is supported by its sister website at governmenttechnology.co.uk, which serves the business end of the public sector IT market. The platform acts as an instant, readily accessible bridge between the public sector and private sector companies wishing to service their requirements. The site provides:
News and Features - Regularly
updated news and features that are directly relevant to the target audience.
Product Profiles - a searchable online database that classifies advertisers’ products they supply or manufacture. Hundreds of organisations are classified under various headings, which compliment regular GT sections such as: e-government, IT security, call centre solutions, videoconferencing etc.
This online version of the magazine’s highly regarded Products & Services section is offered free to selected advertisers and features 200 words of copy plus a logo or photograph.
Product Features & Case Studies - This facility allows advertisers to detail
new products and services and provide an overview of contracts they have won or completed. Advertisers are encouraged to supply up to 1200 words of copy and up to four images. This is the ideal location to do a little flag waving.
Display Advertising - The website can incorporate Button advertisements, skyscrapers, banners and most online formats. Combine this with display advertising in GT magazine for a real mixed media impact.
http://www.governmenttechnology.co.uk
Target your market with the Government Technology Database THE GOVERNMENT TECHNOLOGY DATABASE contains contact details of central and local government Chief Information Officers, IT directors, heads of procurement, project managers and those responsible for the day to day running of IT related services in public sector departments across the UK. Updated on a regular basis, this exclusive database is available to selected clients to back up their display advertising with direct mail campaigns.
CIRCULATION BY JOB FUNCTION IT Project Managers
3306
IT Directors/Heads of IT
2354
Facilities Managers
929
Procurement Officers
706
IT Training Officers
640
Chief Executives
570
Finance Directors
530
Human Resources
262 TOTAL
9297
CIRCULATION BY ORGANISATION Local Authorities
3820
Central Government
3230
Defence
561
Transport
455
Police
407
Libraries
302
Private Sector (subscribed)
290
Voluntary/Charity Sector
232 TOTAL
9297
The Government Technology website provides an instant way to reach key public sector IT personnel. The Government Technology website has been live since 1999, providing regularly updated news, features and case studies that inform readers of the latest advancements in this rapidly evolving sector. The site has over 5,000 registered users, and generates over 80,000 page impressions per month. PACKAGE DETAILS - The packages listed opposite include a 600 word company profile that details the services of the advertiser, and includes full contact details/ hyperlinks/ directory inclusion. Advertisements are positioned to appear on appropriate sections related to the business nature of the advertiser. For your advertisements to appear on the front page of the site, there is a premium of £500 per month. COPY TYPES - Flash, gif or jpg. If hosted on our servers, file sizes must not exceed 300KB. CUSTOM CODE - Custom code, such as provided by web advertising services such as Doubleclick, is accepted after only after testing. Examples must be supplied three days prior to the commencement of the campaign.
POSITION (sizes are in pixels)
RATE (PCM)
SPECIAL DISCOUNTS 25-331/3% off for series bookings
468 x 60 full horizontal banner
£2,935
120 x 600 Skyscraper
£2,347
10% to recognised agencies
160 x 600 Wide Skyscraper
£2,700
WEB SPONSORSHIP PACKAGES
120 x 240 Vertical banner
£1,641
Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request
180 x 150 Rectangle
£1759
AGENCY COMMISSION
COMPANY CASE STUDY 120 x 90 Button
£1,170
120 x 60 Button
£882
Editorial feature containing 1200 words of copy plus 4 images – £1,395
For more information on web advertising and bespoke mixed media packages, call Government Technology on 020 8532 0055 or visit www.governmenttechnology.co.uk Public Sector Information, 226 High Road, Loughton Essex IG10 1ET. Phone 020 8532 0055 Fax 020 8532 0066
Combine your advertisement in GT magazine with the GT website for real mixed media impact. EDITOR Danny Wright 020 8532 5746 editorial@psigroupltd.co.uk Assistant Editor Angela Pisanu 020 8532 5707 angela.pisanu@psigroupltd.co.uk PRODUCTION CONTROLLER Jacqueline Lawford 020 8532 5710 production@ governmenttechnology.co.uk PUBLISHER Kelly Scott 020 8532 5731 kelly.scott@psigroupltd.co.uk ADVERTISEMENT SALES Kylie Glover 0208 532 5718 kylie.glover@ psigroupltd.co.uk Justine James 0208 532 5762 justine.james@psigroupltd.co.uk Jesse Sondh 0208 532 5733 Jesse.sondh@psigroupltd.co.uk GROUP PUBLISHER Barry Doyle 020 8532 5727 barrydoyle@ psigroupltd.co.uk
POSITION
RATE
Outside Back Cover
£3,235
Inside Front / Back
£3,059
10% to recognised agencies
Double Page Spread
£4,705
SPONSORSHIP PACKAGES
Full Page
£2,935
Half Page
£1,995
Quarter Page
£1,170
Product Profile (200 words)
£470
SPECIAL DISCOUNTS 25-30% off for series bookings
AGENCY COMMISSION
Standard Package – £11, 500 Section Sponsorship – £3,995 Details upon request
COMPANY CASE STUDY Full page advertisement plus Full page editorial – Standard rates plus 15%
For more information please call Government Technology on 020 8532 0055 or visit www.governmenttechnology.co.uk Public Sector Information, 226 High Road, Loughton Essex IG10 1ET. Phone 020 8532 0055 Fax 020 8532 0066