Some cultures see a man in the moon, but in East Asia it’s more likely to be a rabbit. The effect is at its most convincing during the Mid-Autumn Festival, celebrated wherever Chinese culture has made its mark. On the 15th day of the eighth month of the Chinese lunar calendar–late September or early October by the Western reckoning –the appearance of the full autumn moon is a time to give thanks for the harvest, and an excuse to bring out colorful lanterns and binge on mooncakes.