LYS BY
KAROLINA TAMARA SIKORSKA 2016
“Created to i Good for al
improve life. ll seasons.�
PROBLEM STATEMENT
“How to rise visibility of the traffic participants in Copenhagen and surrounded areas after the dark using fashion design with implemented technology and keeping a reasonable price as well as good design for the products, that will remain truthful to Norse Projects values and aesthetics” “How to create a fashionable solution of the existing product keeping useful features?”
TARGET GROUP/ PERSONAS
Stine, 21 Student “I live on suburbs of Copenhagen but most of my time I spend in the city where I study. I come back home very late. I work twice a week at one of small cafes near Enghave Plads on Vesterbo. Often after work I go to skatepark there and chill with friends in the evening. I’m a social media lover-I have an account on Facebook, Twitter, Instagram and use Snapchat a lot. I’m interested in the new technology and trends. Besides that I post at my own blog about fashion and what’s now ‘on’. During the weekends I usually party at Jolene or other clubs at Kødbyen. Every year I’m at Roskilde Festival. “
Mads, 33 Graphic designer at advertising agency “I’m an active and social person that hangs out a lot with friends on Nørrebro, where I live as well. During the weekends we love to go for a bite to Torvehallerne or Papirøen. My day starts from taking my pug Donut for a walk. Everyday I’m cycling to the office that is situated on Østerbro. When I’m walking down the streets I love to take photos of cool stuff around me. My style is a mix of streetwear and classic Scandinavian look. To relax I’m running in the evenings and watch House of Cards with my girlfriend.”
connection nature simplicity lightweight bright pure modern
TREND FORECAST
MOODBOARD
COLOUR STORY/ COLOUR CARD
FRONT
B
reflective tape with cutted ‘L’
L reflective tape on top of ‘LYS’
reflective tape this part behind fabric
FRONT
BACK
reflective tape with cutted ‘L’
L reflective tape on top of ‘LYS’
reflective tape this part behind fabric
top layer (tshirt fabric)
L
T-shirt created with usage of reflective tape to improve after dark visibility
top layer (tshirt fabric)
FRONT
BACK hidden simple hood zipper
solar panels
solar panels
EL wire between fabrics’ layers
BACK
EL wire jacket with hidden hood
hidden simple hood zipper
solar panels
solar panels EL wire between fabrics’ layers
DELIVERY: APRIL 2017
NORSE X LYS
101/long-hood-profile price
DESS: 3732 VAND LED GORE FABRIC: Gore Tex 2-layer Construction: outer fabric + membrane Composition: 100% polyester / 100% PTFE
Aplications: Solar pannel + EL Wire
DESS: 4823 FORREST REFLECTIVE DENIM FABRIC: Denim Construction: Woven Composition: 100% Cotton Colour:
104/shirt-denim-core price
Aplications: 3M™ Scotchlite™ Reflective tape
DESS: 6810 SAND SOLID
106/backpack-mid price
FABRIC: Cotton canvas Construction: Woven Composition: 100 % Cotton Colour: Aplications: 3M™ Scotchlite™ Reflective tape
DESS: 7094 ROCK REFLECTIVE BASIC FABRIC: Cotton Construction: Jersey Composition: 99% Cotton/1% Elastane Colour: Aplications: 3M™ Scotchlite™ Reflective tape
COLLECTION OVERVIEW
109/dress-tshirt-basic price
102/short-hood-profile price
105/pants-straight-core price
107/bumbag-mid price
110/longsleeve-basic price
103/fake-poplin-profile price
105/pants-boyfriend-core price
108/cap-mid price
111/shorts-basic price
PHOTOGRAPHER: Lumir Spanihel MODEL: Lukacs Kiss
PHOTOGRAPHER: Lumir Spanihel MODEL: Brock Willis
CONCLUSION LYS by Norse Projects was born to improve lives of people from urban and suburban areas. LYS is about connection between body, nature and technology. Moreover the main aim is to convince young habitants to take more care about everyday after dark safety in playful way using fashion design. The first idea was to crate a simple and user-friendly line of clothing with sewed in LED lights powered by solar panels that would help being more visible in the traffic, especially in Denmark. Using that advanced (for clothing) technology could be best solution (it was used before) but through design process development it was found that implementing reflective tape is cheaper alternative to the LED lights, not giving that many possibilities, but with real market potential. All things considered, LYS collection was designed including LED light garments like jackets that create identity of the line as well as wide range of products with reflective tape.
KAROLINA TAMARA SIKORSKA
Sustainable Fashion Design https://www.instagram.com/ karosikorska/ www.linkedin.com/in/ karosikorska +45 27 98 62 09 sikorzewska@gmail.com
2016