k KARTHIK RAMESH design portfolio
k
KARTHIK RAMESH
karthikrir@gmail.com
Call
+91 9994646731
Portfolio
issuu.com/karthikramesh27
Location
Bengaluru
Hello, I’m a Highly qualified, versatile UX Designer with 5+ years of experience, always seeking creative challenges to deliver out of the box innovative solutions. With a focused approach of user-centric design and pixel perfect finish, I can design and deliver creative robust design solutions that are clean and usable.
Tools
EXPERIENCE JAN 2018 - PRESENT
SKETCH
I work for the Wealth Management division user experience team, providing UX/UI solutions and designing applications for Financial Advisor Platform..
AXURE
SENIOR UX DESINGER @ Morgan Stanley
•
Lead complete UX efforts to design new or redesign applications from requirement inception to launch.
•
Manage a wide variety of projects and work in close tandem with business and technology partners of different agile squads. Redesigned digital signature app (eSign) increased the app usage by Financial Advisors leading to cut down of paper usage by 60%.
•
UX DESINGER @ Zoho Corp
BALSAMIQ INVISION PHOTOSHOP INDESIGN
MAY 2017 -DEC 2017
Provided UX Solution for Manage Engines Service Desk Plus application. FOUNDER @ Petmatic
ILLUSTRATOR FEB 2016 - DEC 2016
Skills
Founder of a startup which focused on developing smart care solutions for dogs and cats. Designed a smart feeding bowl with IoT concept. •
Developed prototypes, created a business plan, carried out pitching to investors and in competitions to seek funding.
•
Provided with Graduate Entrepreneur Visa by the University of Glasgow.
•
Selected in top 12 finalist among 100+ participant for I’m an innovator challenge funding competition conducted by Scottish Institute of Enterprise.
USABILITY ANALYST @ iNautix Technologies
MINIMALISTIC INTERACTION DESING CREATIVE THINKING
JUN 2012 - JUL 2014
VISUAL DESIGN
Worked in a multidisciplinary team to design various applications for Bank of New York Mellon and Pershing LLC. •
WIREFRAMING
Complete UX/UI redesign of NetX360 application from usability case studies, wireframes, and prototypes.
USER RESEARCH
EDUCATION
MS Product Design Engineering
SEP 2014 - SEP 2015
Hobbies / Interest
Glasgow School of Art & University of Glasgow, United Kingdom
B.E. Mechanical Engineering Bannari Amman Institute of Technology, India
JUN 2007 - APR 2012 Pets
DIY
Sketching
TABLE OF CONTENT
01
NETX 360 REDESIGN
02
OTHER PROJECTS
03
MOBILE CONCEPT
04
PETMATIC APP
05
MASTERS PROJECT
06
SERVICE DESIGN
07
TASTY PREP PROJECT
08
PENCIL SKETCH
09
Portfolio upload work in progress.....
HUMAN FACTORS PROJECT Portfolio upload work in progress.....
Client Profile eSignature
Merge Client Tool
Low Priced Securities Dashboards
Multi Account Opening
Morgan Stanley Verbal Authentication Fee Reversal
Resource Website
Undelivered Mail Update
Unified Order Entry
“
“Karthik worked well with everyone and it was especially noticed that he built stronger relationships within the tech organization over the past year.” “He was flexible and came up with excellent solutions in very complex, fast-paced environments.” “He grew better to understand project requirements quickly and worked with both business and development teams in offering solutions that were both intuitive for our users and feasible for quick implementation.” “He was able to pivot quickly when needed and juggled multiple projects simultaneously.” “His work product was excellent, forward thinking, and creative.”
“My pilot users and I cannot express how much we love the new UI, and how much easier it has made our daily task. This will improve not only teams efficiency but also the field experience.” “We had our meeting with FSS senior leadership today and I believe the exact feedback was something like “I couldn’t have designed it better myself”.”
“He jumped into this odd situation where we already had a site and its functionality in place so he had to work with what we had. But his design have already helped us and we’re adopting them for the AEM templates we’re building.”
“
USABILITY ANALYST, INAUTIX TECHNOLOGIES
01
NETX 360 REDESIGN
NetX360 is an application built to help Financial Professionals manage their book of business and effectively perform their daily tasks. The task given was to redesign the entire application. Delivered a design solution which was user-friendly, interactive and intuitive to give an enhanced digital experience of the application.
•
Slow and inefficient.
•
Information overload
•
Highly cluttered User Interface.
•
Architectural mess & lack of connection.
REDESIGN
•
Increased Productivity and Efficiency.
•
Personalized navigation and content relevance.
•
Clutter free and highly intuitive UI.
•
Fluid layout design.
MY DASHBOARD
GLOBAL SEARCH
SPLIT SCREEN
Is a customizable NetX360 home page. Build and rename your dashboard, personalize tabs, create your preferred layout by adding, deleting or moving content tiles, and readily access your most frequently used actions, content and favourites.
By entering an account number, client name, security symbol or other search terms, global search combs through all of NetX360 for the account, feature or information you need. As you enter search criteria, a list of narrowed options is presented to speed up the process.
You can also enhance your productivity by using NextX360’s split-screen feature to view categories such as balances, trades, documents and performance and the detail behind them.
The process for UX/UI Design
Planning
Requirement Gathering
IA, Wireframes, Workflows
Prototyping
Build, test & deploy
Time
NETX 360 DASHBOARD Build and rename your dashboard, personalize tabs, create your preferred layout by adding, deleting or moving content tiles, and readily access your most frequently used actions, content and favourites.
NETX 360 WORKBOOK
A dashboard layout displays advisor’s book of business in the same location. The drilled down page from landing screen that showcase small tiles and grid layout.
NETX 360 ADD CONTENT
Add content to a Dashboard using App Store concept. The design approach follows simple and elegant yet playful approach.
USABILITY ANALYST, INAUTIX TECHNOLOGIES
02
OTHER PROJECTS
Designed products and services for companies, such as Pershing, BNY Mellon, SBA, Ginnie Mae, etc. Been a part of multiple products from conception to release phase through software and product life cycles.
DIGITAL WORKPLACE
Prakash Ramanathan
Vice President, User Experience, at iNautix Technologies
“Karthik was the best we had in the UX team from a UX design perspective. His creative designs have excited many. His strength was his interaction designs and visual presentation of those designs. Though we worked very closely for a short while, he amazed us with all his deliverables. Karthik always set very high benchmarks for himself and his designs always stood out and got a lot of attention. We still use some of his concepts to showcase to trainees who join our team ! Given a chance, I will feel lucky to take him back in my team and not let him go”
Shankar Venkatanarayanan
UX Strategist, User Experience Consultant, Design Management Karthik always explores new ideas, thoughts and implement it quickly. I worked with on BNYM projects. He showed lot of enthusiasm and passion for the development of new products. Clarity of thought, Enthusiasm, Creativity are his strength. He has excellent artistic skill. I really enjoyed working with him.
Vivekanandhan Vijayachandran Vice President - User Experience
Karthik firstly is a unique person. He doesn’t belong to the regular bunch, his creativity, personality and skills are one notch up than the good smart performers you see in a team. Being all this, he is a people person as well. He has a knack at being creative with designs while also focusing on the real problems. This kind of a mix is very hard in the UX community and Karthik is one of the very few I have met in my career. In short, he is an artistic engineer. I would never miss a chance to work with someone like him again as there is always something to learn and inspired from him.
I THINK LIKE A
I WORK LIKE AN
designer
Engineer
I DELIVER LIKE AN
Artist
I’m an Artistic Design Engineer
FREELANCE
03
MOBILE CONCEPT
Created quick wireframes from the ideas generated while facing real-life problems. Following are an example of those concepts.
ONE TAG Manage Multiple FastTags The app concept is to help people manage multiple FastTags from different issuers in one place.
HOME FOOD Discover home cooked food near you The app concept is to help people with busy work schedules to find healthy home-cooked food within their community or nearby.
Milk Yard A dairy of everyday
An conceptRamesh to deliver farm fresh milk and other products on Byapp Karthik subscription basis.
Persona
Goals
“I’m exploring options to find fresh and healthy food daily”
Frustration
To lead a healthy lifestyle as a family by avoiding processed foods.
Spending too much time to travel to shops to get fresh products.
Spend less time on travel to get daily fresh products.
Getting the kids ready for the school makes it difficult to get fresh milk in the morning.
Would like to have one-time set and forget option.
Vidhya Dinesh, 38 The Practitioner Status: Married Ocupation: Home Maker Kids: 2 Sons, 5yrs and 7yrs Locatoin: Banglore, BTM Layout
Bio Vidhya is a homemaker and parttime organic product seller. She is the mother of two kids. She lives a busy life and is always dependent on online delivery services to get things. She gives importance to the food choices she makes. Having a bitter past of her newborn getting sick by feeding pasteurised milk to she always try to get daily fresh food.
Motivation
Technology
QUALITY
IT & INTERNET
CONVENIENCE
ONLINE SHOPPING
SPEED
MOBILE APP
PRICE
SOCIAL NETWORK
Persona
Goals
“I prefer staying in my village for all the farm fresh prodcue”
Frustration
To setup, a farm and start producing food for own use.
Not clear will fresh milk supplier will be around the newly moved location.
Get fresh produce daily as much as possible for daily food.
Online delivery service is not reliable. Especially with fresh produce.
Be able to take care of the family without going out for groceries.
Deepa Rangsamy, 28 A Learner Status: Newly Married Ocupation: Software Developer Locatoin: Banglore, Marathalli
Bio Deepa is techy who is from an agriculture-based family. She predominantly spent her childhood in a rural area with all fresh and healthy produce consumed from her farm. She is newly married and moved has moved to a new house. Healthy fresh food is a major concern living in Banglore. She loves doing shopping online and having coffee.
Motivation
Technology
QUALITY
IT & INTERNET
CONVENIENCE
ONLINE SHOPPING
SPEED
MOBILE APP
PRICE
SOCIAL NETWORK
User Flow Home Page
Create Account / Login
One Time Purchase
Individual Product Subscription
Have an Account? Add to Basket
Product Subscribe
Review Basket
Enter Subscription Details
Enter Mobile Number
Create Account
Name & Phone Number
Enter OTP
Add to Basket Convert to Subscription
Yes
Enter Subscription Details
Enter OTP OTP Successfull?
No
Try Again Review Basket
No
Yes
OTP Successfull?
No
Enter Delivery Address
Try Again
Select Payment Method
Select Payment Method
Yes
Make Payment
Welcome Screen
Home Page
Make Payment
Done Done
Site Map
Home Page
Product List
Subscription
FresAh Milk
My Basket
Account
Notification
Personal Details
Past Subscription
Add to Basket
Order Details
Active Subscription Subscribe
Track Order Manage Subscription Order History Eggs & More Manage Add to Basket
Subscribe
Manage Address Pause
Stop
Edit / Delete
Add New
Help
Logout
Local Booth
CREATE ACCOUNT
Login Screen Landing Page
Enter Details
Enter OTP
Enter Location
ONE TIME P
Home Home Page Page
Add to Basket
My Basket
Paym
PURCHASE
ment
Select Card
Enter CVV
Confirmation
PRODUCT SUBSCRIPTION
Home Page
Subscription Details
Subscription Added
My Basket
OTHER SCREENS
Home Screen Delivery Status
Subscription Details
Subscriptoin Manager
FOUNDER, PETMATIC
04
PETMATIC APP
Petmatic, is a tech start-up which is on a quest to design and develop an innovative and effective Internet of Things (IoT) ecosystem for pet owners, vets, pet food manufacturers and other related services, with the aim of giving a healthy lifestyle for the pets. We will consistently deliver creative, reliable solutions that simplify the process of keeping pets at their optimal health.
Design process followed
RESEARCH
PERSONA
SCENARIO
CONCEPT
USER FLOW
WIREFRAME
HIGH FIDELITY PROTOTYPE
RESEARCH
Ethnographic Research
Market Research
Expert Interviews
PERSONA
DANIEL FOSTER
Age: 23
Location: Glasgow
Occupation: Student
Status: Single
JOHN DOE
Dr. SUSAN SMITH
Age: 42
Location: Glasgow
Age: 23
Location: Glasgow
Occupation: Veterinarian
Status: Married
Occupation: Pet store owner
Status: Married
“I want to optimize the way I take care of my pet and find one stop solution”
“I feel like there is a smarter way to provide pet consultation”
“I’m looking for an online service to improve my customer base”
Daniel is a college-going student, she is interested in using technology for improving her productivity. She is a pet lover and owns a cat for which she spends significant time in taking care of it. She faces difficulty when she is away from the pet and during her busy days to take care of her cat.
Susan is an experienced veterinarian and family women with two kids. She works in a pet clinic during day time and passionate about her work. She spends half of her day at home taking care of children. So is looking for a way to care for pets staying home but still making money.
John is a small business owner he has owned his pet store for 6 months. He is married with one child aged 5. John is a tech-savvy who uses social networking a lot. John is not an expert in marketing and needs guidance.
SCENARIO
Daniel Foster
Dr. Susan Smith
John Doe
•
•
•
•
• •
Daniels cat Lucy’s food is about to finish in the food container. Daniel just enters home late night after her intense preparation for the next day’s exam from her friends flat. Daniel has forgotten to buy the food because of her intense preparation. But now she has to travel 30mins to get to the nearest 24 hours supermarket to get Lucy’s food.
• •
•
Doctor Susan gets a face time call from her niece when she is waiting outside her children school to pick them up. Doctor Susan hears a strange sound from her niece dog in the background. Susan asks about sound and her niece explains about a minor injury that happened to the dog. She asks her niece to switch to video call and asks to show the injury. Susan looks at the injury and gives the medication.
•
•
John gets a new toy for cats which is designed to make them curious and play with it for a long time. John thinks that there are high chances of selling it to less active or overweight cats to make them more active. JJohn enquires every customer who owns cats who comes to his store to promote the product.
Comment
Comment
Comment
•
•
•
We could notify Daniel about the running out food inventory earlier.
Susan can now use the same method to monitor her nice dog on his recovery.
John can ask cat owners who come to his store, especially who by diet food for cats.
Question
Question
Question
•
•
•
Will Daniel be able to remember about the food inventory every time?
Can Susan give consultation all the time from the hospital?
What if John doesn’t get more customers whose cats are less active or obese to his store?
Idea
Idea
Idea
•
•
•
We have to provide a way to auto replenish the food inventory.
A paid online consultation service on the go.
Help identify less active or obese cats in online community.
CONCEPT The concept is to design and develop a one-stop solution for pet care by integrating hardware and software seamlessly. A smart feeding bowl connected to a mobile application which helps keep track and monitor our pets habit with the application giving a single point of access to veterinary consultation and pet care products.
PETMATIC SMART BOWL
IO PETMATIC APP
SHOP ONLINE CONSULT ANYTIME
SUGGEST MEDICATION
INTELLIGENT MONITORING
VETERINARIAN
ONLINE CONSULTATION
FIND NEW FRIENDS
IO PETMATIC APP
PET OWNER PORTION CONTROL
PRODUCT SENSORS INTELLIGENT MONITORING
INTELLIGENT MONITORING
PROMOTE PRODUCT
SELL PRODUCTS
PET STORE OWNER
INTELLIGENT SUGGESTIONS
USER FLOW Sample user flow showing the flow or steps taken while initial setup with the product and the flow to other screens from the home page.
WIREFRAME PROTOTYPING
HIGH FIDELITY PROTOTYPE
BRUNO
IO
PETMATIC
BACK
PROFILE
< TODAY > NEXT MEAL
223 Following
265 Followers
Due in 30mins
350g Pedigree Junior
BRUNO
CREATE ACCOUNT
265g Consumed 65g
Pune, India
223g For Today’s Goal
283 Posts
1.5L Consumed
42 Photos
SIGN IN
0.3L
0.5L For Today’s Goal
+
WHAT IS PETMATIC?
LANDING PAGE
EDIT
DASHBOARD
32 Discussions
PROFILE
BRUNO
BACK
DR. SUSAN SMITH
3 min
< TODAY >
Due in 30mins
350g Pedigree Junior
Record Event265g
Consumed
Post223g For Today’s Goal
FIND FRIENDS
Post or start a discussion A LL
Lorem ipsum dolor sit amet, te dicat dicit intellegat vim. Eos in modus indoctum, autem everti omnium ius cu.
NEXT MEAL
65g
<
ONLINE
P OS TS
DI S S C U S S I ON
P OP U L A R
JOHN DOE
30 Min
ELLA COOK
45 Min
Lorem ipsum dolor sit amet, te dicat dicit intellegat vim. Eos in modus indoctum, autem
dicat dicit intellegat vim. Eos in modus indoctum, autem
Log Treat 1.5L Consumed
0.3L Activity Log
0.5L For Today’s Goal
+ QUICK ACTION
+
T Y PE YOUR ME SSAGE
ONLINE VETERINARY CONSULTATION
>
SOCIAL NETWORK
Click For
Prototype
Internet Of Things Concept
Amazon Service Cloud Storage Pet Food Container Veterinarian Pet Food Auto Replenishment Smartphone Application Monitor food Storage level
Pet Store Smart Bowl
IO
PETMATIC www.petmatic.io
Pet Care Made Simple Petmatic app is a one-stop solution for pet owners to care for their pets 24x7 from anywhere. App is part of an integrated ecosystem of Amazon service and cloud-based service. Click here to Watch Video
Customize your pet profile
You’ll love it
Intelligent App Features
PETMATIC Journey so far....... Started as Masters Project “WUF WATCHER”
Provided with Tier 1 Graduate Entrepreneur Visa I’m an innovator challenge preliminary round
Refined idea & carried out pitching at University of Glasgow
Business plan & Product Development
2015
2016
I’m an Innovator finalist
Continued product development for crowdfunding campaign
Renamed to Petmatic for official progress
X Further progress halted
2017
WUFWATCHER
05
MASTERS PROJECT
MS PRODUCT DESIGN ENGINEERING, GLASGOW SCHOOL OF ART
The project is the final thesis for the master’s degree. The aim of the project is to implement the different course works studied during the course period on the problem identified and develop a solution.
Design process followed DOUBLE DIAMOND
Discover
Define
Develop
Deliver
Discover
Define
Develop
Deliver
Problem Identification
45% Of dogs are OVERWEIGHT or OBESE in UK
< 2.5 YEARS
RISKS
DIABETES
HEART DISEASE
RESPIRATORY DISTRESS
ARTHRITIS
REDUCES LIFE SPAN
Discover
Define
Develop
Deliver
Problem Research
SHADOWING
MARKET RESEARCH
EXPERT INTERVIEWS
USER INTERVIEWS
SURVEYS OBSERVATION
Discover
Define
Develop
Deliver
Product Insight From the research it was clear that there are huge gaps to be filled to treat or prevent pet obesity below are the key finding from the research work
Lack of proper equipment or tool to diagnose pet obesity and for obesity treatment.
Pet owner’s unconscious feeding quantity of food according to the activity level of the dogs.
Pet owners lack awareness of pet obesity, the effect of treats on obesity and lack of activity.
Discover
Concept Ideation
Define
Develop
Deliver
Discover
Final Concept
Wuf Watcher Your Dogs Personal Care Assistant
“Keep your dog fit and healthy in a smarter way”
Wuf Watcher uses a smart feeder and an activity tracker to help to feed the right amount of food to the dog depending upon the calories burnt during its activity. It uses special software to calculate the calorie requirement of the dogs depending upon its breed, sex, age and medical condition.
Define
Develop
Deliver
Discover
Prototyping Photos
Define
Develop
Deliver
Discover
Define
Develop
Deliver
The Ecosystem The whole product is integrated into a smart ecosystem which can communicate with each other in an energy-efficient way. The system will smartly stay connected even if one of the communication is disrupted and keep the pet owner updated about the dog real-time even when the owner is not around the pet.
FEEDING BOWL
ACTIVITY TRACKER
WI-FI
HOME
SERVE / CLOUD
MOBILE APP
Discover
Define
Develop
Deliver
Feeding Bowl The raised feeder is a smart feeding device for dogs which can indicate how much to feed your dog. It comes with two stainless steel blows one for food and another for water. The feeder is made of stain finish aluminium metal surface which is easy to clean and toxic-free. The whole feeder is water-resistant and easy to maintain. The feeder comes in three different heights of small, medium & large and respective bowl sizes to fit different size of dog’s.
Micro load cell sensor
Low Energy Bluetooth & Wi-Fi
DC power supply with back up rechargeable Li-Poly Battery
Discover
Easily accessible design to lift the bowl from the feeder.
Define
Develop
Raised feeders provide ease of access to food and water which gives less strain on the dog’s neck, hips, shoulders and joints, which promotes better posture.
Pet Na m
e
Metal & wood finish furniture design, aesthetically to fit into your home environment.
Personalize the feeder for your dog with it name imprinted on its feeder.
Deliver
LED bar graph & sound indicator to alert the pet owner.
Discover
Define
Develop
Deliver
Activity Tracker The activity tracker is a wearable smart device which can sleekly fit a dog’s collar of different size. The activity tracker contains a three-dimensional motion sensor that can record the activity and distinguish between walking, running, playing, sleeping and other real-time activities.
Triple Axis Accelerometer Sensor
Low Energy Bluetooth
Rechargeable Li-Poly Battery
Discover
Define
Develop
The strap is made of TPSiV - one of the world’s best thermoplastic elastomers. Its outstanding anti-UV, anti-microbial, and anti-allergic.
Designed to fit almost all sizes of the collar of different materials with double-locking design.
Sleek dog tag-style design with a classy brushed metal finish and polished edges.
Custom made pogo pin charger with port cover to prevent dust and water.
Deliver
Three indicator lights, using microlaser perforation technology injected with UV adhesives to prevent dust & water from penetrating the device.
Discover
User Journey
Define
Develop
Deliver
SERVICE DESIGN
06
SERVICE DESIGN PROJECT
MSc PRODUCT DESIGN ENGINEERING, GLASGOW SCHOOL OF ART
The aim of the project is to choose an existing service to analyse and critique it to find the pain points the user experience and provide a better solution for the pain points identified.
SERVICE Buying a bus pass for Glasgow First Bus service has been analyzed for this project.
The type of pass that has been analyzed for this project is First Card or Photo Card.
This pass can be bought only from Buchanan Bus station on Saturday or Sundays or through first bus website under season tickets.
This passes can be renewed from Thursday before expiration date or on weekends of the expiration day from Buchanan Bus Station.
Photo
Pass Sticker
Card ID
First Card or Photo Card
Thursday, May 07, 2015
Karthik Ramesh
3
OVERALL VIEW OF SERVICE Photo Pass Sticker
Card ID
First Card or Photo Card
Give Photo Yes Ask for First Card
New First Card
No
Give existing card in the counter
specify zone & number of weeks
Make payment
Get First Card
Buchanan Bus Station
Renew First Card after validity period
Make Travel
Manual Entry if not registered
Choose zone, Start date & number of weeks FirstBus Website Choose delivery type
Automatic entry if registered
Enter personal & delivery details
Photo Card Details
Make payment
Already has it
Enter Photo Card ID number
No
New card
Yes
No
Stick pass sticker on Photo Card
Stick photo to Photo Card
Request new Photo Card
Thursday, May 07, 2015
Get delivered by post
Karthik Ramesh
4
PERSONA Persona 1
Persona 2
“Resting is a pleasure”
“Technology saves me”
Name:
Garry
Name:
Krish
Gender:
Male
Gender:
Male
Age:
27
Age:
25
Location:
Paisley
Location:
Maryhill
Occupation:
Student, Part time worker
Occupation:
Student, Part time worker
Description:
Garry is an international student who completed his
Description:
Krish is an international student who is
studies and in his final four month of visa. He
careful in his spending and tries to get less
travels daily to Glasgow from nearby town. He
money as possible from parents for his living. He is an
works night shifts and sleeps during day time. He
Tech savvy and like to use his mobile phone for mails
likes to relax during weekend when he is not working.
booking tickets, todo list, check mails and navigation.
He travels using First Card. Frustration: Frustration:
Forgets & looses thing easily.
Has to come to Glasgow every time for certain things to be done during day time.
Thursday, May 07, 2015
Karthik Ramesh
5
USER JOURNEY OF PERSONA 1
Home
Garry plans for the day
Waits for the bus in
Gets in bus to the
Reaches Glasgow
Walks to Buchanan
on Thursday.
the bus stop.
Glasgow city center.
city center after 35
bus station.
minutes.
Gives old pass in the counter
Enters the Bus Station &
Ask for the pass
Specifies the zone and the
Makes payment
Gets the payment
Gets the renewed pass
goes to the counter.
renewal.
number of weeks.
using card.
receipt.
and leaves the station to home
Thursday, May 07, 2015
Karthik Ramesh
6
BLUEPRINT FOR RENEWING FIRST CARD
Physical
Counter
Evidence
User Action
Ask for pass
Hand over the First
renewal
Card
Payment receipt
Gives the details
Makes payment
First Card
Gets renewed First Card.
Line of Interaction
On Stage
Welcomes
Ask for the existing
Asks for the zone
First Card
and time period
Request payment
Hands over the renewed First Card.
Line of Visibility
Back Stage
Prints new pass sticker
Confirms payment
Sticks new pass to the First Card.
Line of Internal Interaction
Support
Records / Data base
Service
system
Thursday, May 07, 2015
Karthik Ramesh
7
USER JOURNEY OF PERS
USER JOURNEY OF PERSONA 2
Home Gets aware of new
Goes to First bus
Emails customer
Customer care reply
Goes online to buy
type of pass by
website for more
care about the
with when and where
pass
word of mouth
information
query
to buy pass
Get down near Buchanan
Walks to Buchanan bus
Goes to counter
Gives photo &
bus station
station
and asks First Card
Specify other details
Waits till Saturday
Garry plans for the day Leaves flat to bus onstop Thursday.
Make payment
Gets payment receipt & pass
Gives old pass in the counter
Thursday, May 07, 2015
Karthik Ramesh
Enters the Bus Station &
8
Ask for the pass
BLUEPRINT OF BUYING NEW FIRST CARD
Physical
Counter
Evidence
User Action
Ask for First Card
Payment receipt
Gives the details
Gives the photo
Makes payment
Asks for photo
Request payment
First Card
Gets renewed First Card.
Line of Interaction
On Stage
Welcomes
Asks for the zone and time period
Hands over the renewed First Card.
Line of Visibility
Back Stage
Prints new pass
Sticks photo on the
sticker
new First Card
Confirms payment
Sticks new pass to the First Card.
Line of Internal Interaction
Support
Records / Data base
Service
system
Thursday, May 07, 2015
Karthik Ramesh
9
BLUEPRINT OF BUYING FIRST CARD ONLINE
Physical
Confirmation
Website
Evidence
Chooses the
Creates
User Action
type of first
account
card
Website
Parcel
First Card
Makes
View order
Signs for
Attaches
payment
status
delivery
photo
Chooses
Enters personal /
delivery type
delivery details
Enters photo card details
Line of Interaction
On Stage
Registration
Adds to
Shows total
confirmation
checkout
price
Details filled
Photo card
Confirms
Parcel
New photo
Details
payment
delivery
card
Line of Visibility
Back Stage
Calculates the
Prints new
Adds photo card
Confirms
total price
pass sticker
with parcel
payment
Arrange for delivery
Line of Internal Interaction
Support
Records / Data base
Regular update to
Service
system
the website
Thursday, May 07, 2015
Karthik Ramesh
10
STAKEHOLDERS
Thursday, May 07, 2015
Karthik Ramesh
11
ANALYSIS & CRITIQUE
•
A regular user has to travel to the city Buchanan bus station or make a pre purchase of the ticket online for in time delivery to renew the First Card.
•
Awareness of availability of the First Card to new user is less.
•
Identifying the zones is difficult because the maps in the season ticket doesn’t open and search in google gives different kinds of map.
•
User who is used to MyTicket app find it uncomfortable to carry extract pass every time during their travel.
Thursday, May 07, 2015
Karthik Ramesh
12
REDESIGN PROPOSAL The proposed design is given on the basic of considering the current restriction that the First Card has on the days of purchase and renewal.
Allowing Pay Point store to only renew First Card
Mobile App integration to buy & renew First Card.
OTHERS
Improving the awareness near the School or University bus stops and in the buses. Providing information to International students during their induction period.
Thursday, May 07, 2015
Karthik Ramesh
14
USER JOURNEY FOR PAYPOINT PROPOSAL
Gives old pass in the counter
Garry plans for the day
Walks to the nearby
Reaches pay Point in
Asks for pass
Specifies the zone and the
on Thursday.
Pay Point.
5 minutes
renewal.
number of weeks.
Makes payment
Gets the payment
Gets the renewed pass and
using card.
receipt.
leaves pay point store.
Thursday, May 07, 2015
Karthik Ramesh
Reaches home in 5 minutes
15
USER JOURNEY FOR FIRST CARD PURCHASE VIA APP
User downloads
Goes to app to
Choses the specific
MyTicket App
buy First Card.
First Card
Adds to checkout
the album for photo ID
Make Payment
Pass is added to the
Waits for weekend
Activates tickets
using the card
digital wallet.
for activation.
on the weekend.
Thursday, MayMay 07, 2015 Thursday, 07,
2015
Karthik Ramesh Ramesh Karthik
Uploads photo from
Makes travel
16 16
BLUEPRINT OF FIRST CARD PURCHASE VIA APP
Physical
Confirmation Mail
Mobile App
Evidence
User Action
Mobile App
/ App screen
View
Creates
Chooses the type
Enters personal
Uploads
Makes
Read
account
of first card
details
photo
payment
confirmation
Adds to checkout
Details filled
Photo ID
purchased pass
Activates pass
Line of Interaction
On Stage
Registration confirmation
Payment
Purchased
Confirmation
tickets
Active tickets
Line of Visibility
Back Stage
Calculates the total price
Confirms payment
Create new pass
Line of Internal Interaction
Support
Records / Data base
Service
system
Thursday, May 07, 2015
Karthik Ramesh
17
FOUNDER, PETMATIC
07
TASTY PREP PROJECT
A social enterprise business idea developed at the Enterprise Pathway programme organized by the University of Strathclyde, which gives participants that entrepreneurial and innovative edge for upcoming young entrepreneurs.
Upload to Portfolio In Progress.......
Click here to Watch Video
FREELANCE DESIGNER
08
PENCIL SKETCH
I have been sketching portraits from my office days as a hobby. Now, it has become one of my passions and sometimes a source of income.
ROBERT DOWNEY JR.
ANNIE LAKEMAN
SUREKHA SENTHIL KUMAR
SUKHMEET SANDHU
LINGZHU SHAO
THANK YOU
k