Karthik Ramesh Portfolio_Apr 2020

k KARTHIK RAMESH design portfolio

k

KARTHIK RAMESH

Mail

karthikrir@gmail.com

Call

+91 9994646731

Portfolio

issuu.com/karthikramesh27

Location

Bengaluru

Hello, I’m a Highly qualified, versatile UX Designer with 5+ years of experience, always seeking creative challenges to deliver out of the box innovative solutions. With a focused approach of user-centric design and pixel perfect finish, I can design and deliver creative robust design solutions that are clean and usable.

Tools

EXPERIENCE JAN 2018 - PRESENT

SKETCH

I work for the Wealth Management division user experience team, providing UX/UI solutions and designing applications for Financial Advisor Platform..

AXURE

SENIOR UX DESINGER @ Morgan Stanley

•

Lead complete UX efforts to design new or redesign applications from requirement inception to launch.

•

Manage a wide variety of projects and work in close tandem with business and technology partners of different agile squads.

Redesigned digital signature app (eSign) increased the app usage by Financial Advisors leading to cut down of paper usage by 60%.

•

UX DESINGER @ Zoho Corp

BALSAMIQ INVISION PHOTOSHOP INDESIGN

MAY 2017 -DEC 2017

Provided UX Solution for Manage Engines Service Desk Plus application.

FOUNDER @ Petmatic

ILLUSTRATOR FEB 2016 - DEC 2016

Skills

Founder of a startup which focused on developing smart care solutions for dogs and cats. Designed a smart feeding bowl with IoT concept.

•

Developed prototypes, created a business plan, carried out pitching to investors and in competitions to seek funding.

•

Provided with Graduate Entrepreneur Visa by the University of Glasgow.

•

Selected in top 12 finalist among 100+ participant for I’m an innovator challenge funding competition conducted by Scottish Institute of Enterprise.

USABILITY ANALYST @ iNautix Technologies

MINIMALISTIC INTERACTION DESING CREATIVE THINKING

JUN 2012 - JUL 2014

VISUAL DESIGN

Worked in a multidisciplinary team to design various applications for Bank of New York Mellon and Pershing LLC. •

WIREFRAMING

Complete UX/UI redesign of NetX360 application from usability case studies, wireframes, and prototypes.

USER RESEARCH

EDUCATION

MS Product Design Engineering

SEP 2014 - SEP 2015

Hobbies / Interest

Glasgow School of Art & University of Glasgow, United Kingdom

B.E. Mechanical Engineering Bannari Amman Institute of Technology, India

JUN 2007 - APR 2012 Pets

DIY

Sketching

TABLE OF CONTENT

01

NETX 360 REDESIGN

02

OTHER PROJECTS

03

MOBILE CONCEPT

04

PETMATIC APP

05

MASTERS PROJECT

06

SERVICE DESIGN

07

TASTY PREP PROJECT

08

PENCIL SKETCH

09

Portfolio upload work in progress.....

HUMAN FACTORS PROJECT Portfolio upload work in progress.....

Client Profile eSignature

Merge Client Tool

Low Priced Securities Dashboards

Multi Account Opening

Morgan Stanley Verbal Authentication Fee Reversal

Resource Website

Undelivered Mail Update

Unified Order Entry

“

“Karthik worked well with everyone and it was especially noticed that he built stronger relationships within the tech organization over the past year.”

“He was flexible and came up with excellent solutions in very complex, fast-paced environments.”

“He grew better to understand project requirements quickly and worked with both business and development teams in offering solutions that were both intuitive for our users and feasible for quick implementation.”

“He was able to pivot quickly when needed and juggled multiple projects simultaneously.”

“His work product was excellent, forward thinking, and creative.”

“My pilot users and I cannot express how much we love the new UI, and how much easier it has made our daily task. This will improve not only teams efficiency but also the field experience.”

“We had our meeting with FSS senior leadership today and I believe the exact feedback was something like “I couldn’t have designed it better myself”.”

“He jumped into this odd situation where we already had a site and its functionality in place so he had to work with what we had. But his design have already helped us and we’re adopting them for the AEM templates we’re building.”

“

USABILITY ANALYST, INAUTIX TECHNOLOGIES

01

NETX 360 REDESIGN

NetX360 is an application built to help Financial Professionals manage their book of business and effectively perform their daily tasks. The task given was to redesign the entire application.

Delivered a design solution which was user-friendly, interactive and intuitive to give an enhanced digital experience of the application.

•

Slow and inefficient.

•

Information overload

•

Highly cluttered User Interface.

•

Architectural mess & lack of connection.

REDESIGN

•

Increased Productivity and Efficiency.

•

Personalized navigation and content relevance.

•

Clutter free and highly intuitive UI.

•

Fluid layout design.

MY DASHBOARD

GLOBAL SEARCH

SPLIT SCREEN

Is a customizable NetX360 home page. Build and rename your dashboard, personalize tabs, create your preferred layout by adding, deleting or moving content tiles, and readily access your most frequently used actions, content and favourites.

By entering an account number, client name, security symbol or other search terms, global search combs through all of NetX360 for the account, feature or information you need. As you enter search criteria, a list of narrowed options is presented to speed up the process.

You can also enhance your productivity by using NextX360’s split-screen feature to view categories such as balances, trades, documents and performance and the detail behind them.

The process for UX/UI Design

Planning

Requirement Gathering

IA, Wireframes, Workflows

Prototyping

Build, test & deploy

Time

NETX 360 DASHBOARD Build and rename your dashboard, personalize tabs, create your preferred layout by adding, deleting or moving content tiles, and readily access your most frequently used actions, content and favourites.

NETX 360 WORKBOOK

A dashboard layout displays advisor’s book of business in the same location. The drilled down page from landing screen that showcase small tiles and grid layout.

NETX 360 ADD CONTENT

Add content to a Dashboard using App Store concept. The design approach follows simple and elegant yet playful approach.

USABILITY ANALYST, INAUTIX TECHNOLOGIES

02

OTHER PROJECTS

Designed products and services for companies, such as Pershing, BNY Mellon, SBA, Ginnie Mae, etc. Been a part of multiple products from conception to release phase through software and product life cycles.

DIGITAL WORKPLACE

Prakash Ramanathan

Vice President, User Experience, at iNautix Technologies

“Karthik was the best we had in the UX team from a UX design perspective. His creative designs have excited many. His strength was his interaction designs and visual presentation of those designs. Though we worked very closely for a short while, he amazed us with all his deliverables. Karthik always set very high benchmarks for himself and his designs always stood out and got a lot of attention. We still use some of his concepts to showcase to trainees who join our team ! Given a chance, I will feel lucky to take him back in my team and not let him go”

Shankar Venkatanarayanan

UX Strategist, User Experience Consultant, Design Management Karthik always explores new ideas, thoughts and implement it quickly. I worked with on BNYM projects. He showed lot of enthusiasm and passion for the development of new products. Clarity of thought, Enthusiasm, Creativity are his strength. He has excellent artistic skill. I really enjoyed working with him.

Vivekanandhan Vijayachandran Vice President - User Experience

Karthik firstly is a unique person. He doesn’t belong to the regular bunch, his creativity, personality and skills are one notch up than the good smart performers you see in a team. Being all this, he is a people person as well.

He has a knack at being creative with designs while also focusing on the real problems. This kind of a mix is very hard in the UX community and Karthik is one of the very few I have met in my career. In short, he is an artistic engineer.

I would never miss a chance to work with someone like him again as there is always something to learn and inspired from him.

I THINK LIKE A

I WORK LIKE AN

designer

Engineer

I DELIVER LIKE AN

Artist

I’m an Artistic Design Engineer

FREELANCE

03

MOBILE CONCEPT

Created quick wireframes from the ideas generated while facing real-life problems. Following are an example of those concepts.

ONE TAG Manage Multiple FastTags The app concept is to help people manage multiple FastTags from different issuers in one place.

HOME FOOD Discover home cooked food near you The app concept is to help people with busy work schedules to find healthy home-cooked food within their community or nearby.

Milk Yard A dairy of everyday

An conceptRamesh to deliver farm fresh milk and other products on Byapp Karthik subscription basis.

Persona

Goals

“I’m exploring options to find fresh and healthy food daily”

Frustration

To lead a healthy lifestyle as a family by avoiding processed foods.

Spending too much time to travel to shops to get fresh products.

Spend less time on travel to get daily fresh products.

Getting the kids ready for the school makes it difficult to get fresh milk in the morning.

Would like to have one-time set and forget option.

Vidhya Dinesh, 38 The Practitioner Status: Married Ocupation: Home Maker Kids: 2 Sons, 5yrs and 7yrs Locatoin: Banglore, BTM Layout

Bio Vidhya is a homemaker and parttime organic product seller. She is the mother of two kids. She lives a busy life and is always dependent on online delivery services to get things. She gives importance to the food choices she makes. Having a bitter past of her newborn getting sick by feeding pasteurised milk to she always try to get daily fresh food.

Motivation

Technology

QUALITY

IT & INTERNET

CONVENIENCE

ONLINE SHOPPING

SPEED

MOBILE APP

PRICE

SOCIAL NETWORK

Persona

Goals

“I prefer staying in my village for all the farm fresh prodcue”

Frustration

To setup, a farm and start producing food for own use.

Not clear will fresh milk supplier will be around the newly moved location.

Get fresh produce daily as much as possible for daily food.

Online delivery service is not reliable.

Especially with fresh produce.

Be able to take care of the family without going out for groceries.

Deepa Rangsamy, 28 A Learner Status: Newly Married Ocupation: Software Developer Locatoin: Banglore, Marathalli

Bio Deepa is techy who is from an agriculture-based family. She predominantly spent her childhood in a rural area with all fresh and healthy produce consumed from her farm. She is newly married and moved has moved to a new house. Healthy fresh food is a major concern living in Banglore. She loves doing shopping online and having coffee.

Motivation

Technology

QUALITY

IT & INTERNET

CONVENIENCE

ONLINE SHOPPING

SPEED

MOBILE APP

PRICE

SOCIAL NETWORK

User Flow Home Page

Create Account / Login

One Time Purchase

Individual Product Subscription

Have an Account?

Add to Basket

Product Subscribe

Review Basket

Enter Subscription Details

Enter Mobile Number

Create Account

Name & Phone Number

Enter OTP

Add to Basket Convert to Subscription

Yes

Enter Subscription Details

Enter OTP OTP Successfull?

No

Try Again Review Basket

No

Yes

OTP Successfull?

No

Enter Delivery Address

Try Again

Select Payment Method

Select Payment Method

Yes

Make Payment

Welcome Screen

Home Page

Make Payment

Done Done

Site Map

Home Page

Product List

Subscription

FresAh Milk

My Basket

Account

Notification

Personal Details

Past Subscription

Add to Basket

Order Details

Active Subscription Subscribe

Track Order Manage Subscription Order History Eggs & More Manage Add to Basket

Subscribe

Manage Address Pause

Stop

Edit / Delete

Add New

Help

Logout

Local Booth

CREATE ACCOUNT

Login Screen Landing Page

Enter Details

Enter OTP

Enter Location

ONE TIME P

Home Home Page Page

Add to Basket

My Basket

Paym

PURCHASE

ment

Select Card

Enter CVV

Confirmation

PRODUCT SUBSCRIPTION

Home Page

Subscription Details

Subscription Added

My Basket

OTHER SCREENS

Home Screen Delivery Status

Subscription Details

Subscriptoin Manager

FOUNDER, PETMATIC

04

PETMATIC APP

Petmatic, is a tech start-up which is on a quest to design and develop an innovative and effective Internet of Things (IoT) ecosystem for pet owners, vets, pet food manufacturers and other related services, with the aim of giving a healthy lifestyle for the pets. We will consistently deliver creative, reliable solutions that simplify the process of keeping pets at their optimal health.

Design process followed

RESEARCH

PERSONA

SCENARIO

CONCEPT

USER FLOW

WIREFRAME

HIGH FIDELITY PROTOTYPE

RESEARCH

Ethnographic Research

Market Research

Expert Interviews

PERSONA

DANIEL FOSTER

Age: 23

Location: Glasgow

Occupation: Student

Status: Single

JOHN DOE

Dr. SUSAN SMITH

Age: 42

Location: Glasgow

Age: 23

Location: Glasgow

Occupation: Veterinarian

Status: Married

Occupation: Pet store owner

Status: Married

“I want to optimize the way I take care of my pet and find one stop solution”

“I feel like there is a smarter way to provide pet consultation”

“I’m looking for an online service to improve my customer base”

Daniel is a college-going student, she is interested in using technology for improving her productivity.

She is a pet lover and owns a cat for which she spends significant time in taking care of it. She faces difficulty when she is away from the pet and during her busy days to take care of her cat.

Susan is an experienced veterinarian and family women with two kids. She works in a pet clinic during day time and passionate about her work.

She spends half of her day at home taking care of children. So is looking for a way to care for pets staying home but still making money.

John is a small business owner he has owned his pet store for 6 months. He is married with one child aged 5. John is a tech-savvy who uses social networking a lot. John is not an expert in marketing and needs guidance.

SCENARIO

Daniel Foster

Dr. Susan Smith

John Doe

•

•

•

•

• •

Daniels cat Lucy’s food is about to finish in the food container.

Daniel just enters home late night after her intense preparation for the next day’s exam from her friends flat.

Daniel has forgotten to buy the food because of her intense preparation.

But now she has to travel 30mins to get to the nearest 24 hours supermarket to get Lucy’s food.

• •

•

Doctor Susan gets a face time call from her niece when she is waiting outside her children school to pick them up.

Doctor Susan hears a strange sound from her niece dog in the background.

Susan asks about sound and her niece explains about a minor injury that happened to the dog.

She asks her niece to switch to video call and asks to show the injury.

Susan looks at the injury and gives the medication.

•

•

John gets a new toy for cats which is designed to make them curious and play with it for a long time.

John thinks that there are high chances of selling it to less active or overweight cats to make them more active.

JJohn enquires every customer who owns cats who comes to his store to promote the product.

Comment

Comment

Comment

•

•

•

We could notify Daniel about the running out food inventory earlier.

Susan can now use the same method to monitor her nice dog on his recovery.

John can ask cat owners who come to his store, especially who by diet food for cats.

Question

Question

Question

•

•

•

Will Daniel be able to remember about the food inventory every time?

Can Susan give consultation all the time from the hospital?

What if John doesn’t get more customers whose cats are less active or obese to his store?

Idea

Idea

Idea

•

•

•

We have to provide a way to auto replenish the food inventory.

A paid online consultation service on the go.

Help identify less active or obese cats in online community.

CONCEPT The concept is to design and develop a one-stop solution for pet care by integrating hardware and software seamlessly. A smart feeding bowl connected to a mobile application which helps keep track and monitor our pets habit with the application giving a single point of access to veterinary consultation and pet care products.

PETMATIC SMART BOWL

IO PETMATIC APP

SHOP ONLINE CONSULT ANYTIME

SUGGEST MEDICATION

INTELLIGENT MONITORING

VETERINARIAN

ONLINE CONSULTATION

FIND NEW FRIENDS

IO PETMATIC APP

PET OWNER PORTION CONTROL

PRODUCT SENSORS INTELLIGENT MONITORING

INTELLIGENT MONITORING

PROMOTE PRODUCT

SELL PRODUCTS

PET STORE OWNER

INTELLIGENT SUGGESTIONS

USER FLOW Sample user flow showing the flow or steps taken while initial setup with the product and the flow to other screens from the home page.

WIREFRAME PROTOTYPING

HIGH FIDELITY PROTOTYPE

BRUNO

IO

PETMATIC

BACK

PROFILE

< TODAY > NEXT MEAL

223 Following

265 Followers

Due in 30mins

350g Pedigree Junior

BRUNO

CREATE ACCOUNT

265g Consumed 65g

Pune, India

223g For Today’s Goal

283 Posts

1.5L Consumed

42 Photos

SIGN IN

0.3L

0.5L For Today’s Goal

+

WHAT IS PETMATIC?

LANDING PAGE

EDIT

DASHBOARD

32 Discussions

PROFILE

BRUNO

BACK

DR. SUSAN SMITH

3 min

< TODAY >

Due in 30mins

350g Pedigree Junior

Record Event265g

Consumed

Post223g For Today’s Goal

FIND FRIENDS

Post or start a discussion A LL

Lorem ipsum dolor sit amet, te dicat dicit intellegat vim. Eos in modus indoctum, autem everti omnium ius cu.

NEXT MEAL

65g

<

ONLINE

P OS TS

DI S S C U S S I ON

P OP U L A R

JOHN DOE

30 Min

ELLA COOK

45 Min

Lorem ipsum dolor sit amet, te dicat dicit intellegat vim. Eos in modus indoctum, autem

dicat dicit intellegat vim. Eos in modus indoctum, autem

Log Treat 1.5L Consumed

0.3L Activity Log

0.5L For Today’s Goal

+ QUICK ACTION

+

T Y PE YOUR ME SSAGE

ONLINE VETERINARY CONSULTATION

>

SOCIAL NETWORK

Click For

Prototype

Internet Of Things Concept

Amazon Service Cloud Storage Pet Food Container Veterinarian Pet Food Auto Replenishment Smartphone Application Monitor food Storage level

Pet Store Smart Bowl

IO

PETMATIC www.petmatic.io

Pet Care Made Simple Petmatic app is a one-stop solution for pet owners to care for their pets 24x7 from anywhere. App is part of an integrated ecosystem of Amazon service and cloud-based service.

Click here to Watch Video

Customize your pet profile

You’ll love it

Intelligent App Features

PETMATIC Journey so far.......

Started as Masters Project “WUF WATCHER”

Provided with Tier 1 Graduate Entrepreneur Visa I’m an innovator challenge preliminary round

Refined idea & carried out pitching at University of Glasgow

Business plan & Product Development

2015

2016

I’m an Innovator finalist

Continued product development for crowdfunding campaign

Renamed to Petmatic for official progress

X Further progress halted

2017

WUFWATCHER

05

MASTERS PROJECT

MS PRODUCT DESIGN ENGINEERING, GLASGOW SCHOOL OF ART

The project is the final thesis for the master’s degree. The aim of the project is to implement the different course works studied during the course period on the problem identified and develop a solution.

Design process followed DOUBLE DIAMOND

Discover

Define

Develop

Deliver

Discover

Define

Develop

Deliver

Problem Identification

45% Of dogs are OVERWEIGHT or OBESE in UK

< 2.5 YEARS

RISKS

DIABETES

HEART DISEASE

RESPIRATORY DISTRESS

ARTHRITIS

REDUCES LIFE SPAN

Discover

Define

Develop

Deliver

Problem Research

SHADOWING

MARKET RESEARCH

EXPERT INTERVIEWS

USER INTERVIEWS

SURVEYS OBSERVATION

Discover

Define

Develop

Deliver

Product Insight From the research it was clear that there are huge gaps to be filled to treat or prevent pet obesity below are the key finding from the research work

Lack of proper equipment or tool to diagnose pet obesity and for obesity treatment.

Pet owner’s unconscious feeding quantity of food according to the activity level of the dogs.

Pet owners lack awareness of pet obesity, the effect of treats on obesity and lack of activity.

Discover

Concept Ideation

Define

Develop

Deliver

Discover

Final Concept

Wuf Watcher Your Dogs Personal Care Assistant

“Keep your dog fit and healthy in a smarter way”

Wuf Watcher uses a smart feeder and an activity tracker to help to feed the right amount of food to the dog depending upon the calories burnt during its activity. It uses special software to calculate the calorie requirement of the dogs depending upon its breed, sex, age and medical condition.

Define

Develop

Deliver

Discover

Prototyping Photos

Define

Develop

Deliver

Discover

Define

Develop

Deliver

The Ecosystem The whole product is integrated into a smart ecosystem which can communicate with each other in an energy-efficient way. The system will smartly stay connected even if one of the communication is disrupted and keep the pet owner updated about the dog real-time even when the owner is not around the pet.

FEEDING BOWL

ACTIVITY TRACKER

WI-FI

HOME

SERVE / CLOUD

MOBILE APP

Discover

Define

Develop

Deliver

Feeding Bowl The raised feeder is a smart feeding device for dogs which can indicate how much to feed your dog. It comes with two stainless steel blows one for food and another for water. The feeder is made of stain finish aluminium metal surface which is easy to clean and toxic-free. The whole feeder is water-resistant and easy to maintain. The feeder comes in three different heights of small, medium & large and respective bowl sizes to fit different size of dog’s.

Micro load cell sensor

Low Energy Bluetooth & Wi-Fi

DC power supply with back up rechargeable Li-Poly Battery

Discover

Easily accessible design to lift the bowl from the feeder.

Define

Develop

Raised feeders provide ease of access to food and water which gives less strain on the dog’s neck, hips, shoulders and joints, which promotes better posture.

Pet Na m

e

Metal & wood finish furniture design, aesthetically to fit into your home environment.

Personalize the feeder for your dog with it name imprinted on its feeder.

Deliver

LED bar graph & sound indicator to alert the pet owner.

Discover

Define

Develop

Deliver

Activity Tracker The activity tracker is a wearable smart device which can sleekly fit a dog’s collar of different size. The activity tracker contains a three-dimensional motion sensor that can record the activity and distinguish between walking, running, playing, sleeping and other real-time activities.

Triple Axis Accelerometer Sensor

Low Energy Bluetooth

Rechargeable Li-Poly Battery

Discover

Define

Develop

The strap is made of TPSiV - one of the world’s best thermoplastic elastomers. Its outstanding anti-UV, anti-microbial, and anti-allergic.

Designed to fit almost all sizes of the collar of different materials with double-locking design.

Sleek dog tag-style design with a classy brushed metal finish and polished edges.

Custom made pogo pin charger with port cover to prevent dust and water.

Deliver

Three indicator lights, using microlaser perforation technology injected with UV adhesives to prevent dust & water from penetrating the device.

Discover

User Journey

Define

Develop

Deliver

SERVICE DESIGN

06

SERVICE DESIGN PROJECT

MSc PRODUCT DESIGN ENGINEERING, GLASGOW SCHOOL OF ART

The aim of the project is to choose an existing service to analyse and critique it to find the pain points the user experience and provide a better solution for the pain points identified.

SERVICE Buying a bus pass for Glasgow First Bus service has been analyzed for this project.

The type of pass that has been analyzed for this project is First Card or Photo Card.

This pass can be bought only from Buchanan Bus station on Saturday or Sundays or through first bus website under season tickets.

This passes can be renewed from Thursday before expiration date or on weekends of the expiration day from Buchanan Bus Station.

Photo

Pass Sticker

Card ID

First Card or Photo Card

Thursday, May 07, 2015

Karthik Ramesh

3

OVERALL VIEW OF SERVICE Photo Pass Sticker

Card ID

First Card or Photo Card

Give Photo Yes Ask for First Card

New First Card

No

Give existing card in the counter

specify zone & number of weeks

Make payment

Get First Card

Buchanan Bus Station

Renew First Card after validity period

Make Travel

Manual Entry if not registered

Choose zone, Start date & number of weeks FirstBus Website Choose delivery type

Automatic entry if registered

Enter personal & delivery details

Photo Card Details

Make payment

Already has it

Enter Photo Card ID number

No

New card

Yes

No

Stick pass sticker on Photo Card

Stick photo to Photo Card

Request new Photo Card

Thursday, May 07, 2015

Get delivered by post

Karthik Ramesh

4

PERSONA Persona 1

Persona 2

“Resting is a pleasure”

“Technology saves me”

Name:

Garry

Name:

Krish

Gender:

Male

Gender:

Male

Age:

27

Age:

25

Location:

Paisley

Location:

Maryhill

Occupation:

Student, Part time worker

Occupation:

Student, Part time worker

Description:

Garry is an international student who completed his

Description:

Krish is an international student who is

studies and in his final four month of visa. He

careful in his spending and tries to get less

travels daily to Glasgow from nearby town. He

money as possible from parents for his living. He is an

works night shifts and sleeps during day time. He

Tech savvy and like to use his mobile phone for mails

likes to relax during weekend when he is not working.

booking tickets, todo list, check mails and navigation.

He travels using First Card.

Frustration: Frustration:

Forgets & looses thing easily.

Has to come to Glasgow every time for certain things to be done during day time.

Thursday, May 07, 2015

Karthik Ramesh

5

USER JOURNEY OF PERSONA 1

Home

Garry plans for the day

Waits for the bus in

Gets in bus to the

Reaches Glasgow

Walks to Buchanan

on Thursday.

the bus stop.

Glasgow city center.

city center after 35

bus station.

minutes.

Gives old pass in the counter

Enters the Bus Station &

Ask for the pass

Specifies the zone and the

Makes payment

Gets the payment

Gets the renewed pass

goes to the counter.

renewal.

number of weeks.

using card.

receipt.

and leaves the station to home

Thursday, May 07, 2015

Karthik Ramesh

6

BLUEPRINT FOR RENEWING FIRST CARD

Physical

Counter

Evidence

User Action

Ask for pass

Hand over the First

renewal

Card

Payment receipt

Gives the details

Makes payment

First Card

Gets renewed First Card.

Line of Interaction

On Stage

Welcomes

Ask for the existing

Asks for the zone

First Card

and time period

Request payment

Hands over the renewed First Card.

Line of Visibility

Back Stage

Prints new pass sticker

Confirms payment

Sticks new pass to the First Card.

Line of Internal Interaction

Support

Records / Data base

Service

system

Thursday, May 07, 2015

Karthik Ramesh

7

USER JOURNEY OF PERS

USER JOURNEY OF PERSONA 2

Home Gets aware of new

Goes to First bus

Emails customer

Customer care reply

Goes online to buy

type of pass by

website for more

care about the

with when and where

pass

word of mouth

information

query

to buy pass

Get down near Buchanan

Walks to Buchanan bus

Goes to counter

Gives photo &

bus station

station

and asks First Card

Specify other details

Waits till Saturday

Garry plans for the day Leaves flat to bus onstop Thursday.

Make payment

Gets payment receipt & pass

Gives old pass in the counter

Thursday, May 07, 2015

Karthik Ramesh

Enters the Bus Station &

8

Ask for the pass

BLUEPRINT OF BUYING NEW FIRST CARD

Physical

Counter

Evidence

User Action

Ask for First Card

Payment receipt

Gives the details

Gives the photo

Makes payment

Asks for photo

Request payment

First Card

Gets renewed First Card.

Line of Interaction

On Stage

Welcomes

Asks for the zone and time period

Hands over the renewed First Card.

Line of Visibility

Back Stage

Prints new pass

Sticks photo on the

sticker

new First Card

Confirms payment

Sticks new pass to the First Card.

Line of Internal Interaction

Support

Records / Data base

Service

system

Thursday, May 07, 2015

Karthik Ramesh

9

BLUEPRINT OF BUYING FIRST CARD ONLINE

Physical

Confirmation

Website

Evidence

Chooses the

Creates

User Action

type of first

account

card

Website

Parcel

First Card

Makes

View order

Signs for

Attaches

payment

status

delivery

photo

Mail

Chooses

Enters personal /

delivery type

delivery details

Enters photo card details

Line of Interaction

On Stage

Registration

Adds to

Shows total

confirmation

checkout

price

Details filled

Photo card

Confirms

Parcel

New photo

Details

payment

delivery

card

Line of Visibility

Back Stage

Calculates the

Prints new

Adds photo card

Confirms

total price

pass sticker

with parcel

payment

Arrange for delivery

Line of Internal Interaction

Support

Records / Data base

Regular update to

Service

system

the website

Thursday, May 07, 2015

Karthik Ramesh

10

STAKEHOLDERS

Thursday, May 07, 2015

Karthik Ramesh

11

ANALYSIS & CRITIQUE

•

A regular user has to travel to the city Buchanan bus station or make a pre purchase of the ticket online for in time delivery to renew the First Card.

•

Awareness of availability of the First Card to new user is less.

•

Identifying the zones is difficult because the maps in the season ticket doesn’t open and search in google gives different kinds of map.

•

User who is used to MyTicket app find it uncomfortable to carry extract pass every time during their travel.

Thursday, May 07, 2015

Karthik Ramesh

12

REDESIGN PROPOSAL The proposed design is given on the basic of considering the current restriction that the First Card has on the days of purchase and renewal.

Allowing Pay Point store to only renew First Card

Mobile App integration to buy & renew First Card.

OTHERS

Improving the awareness near the School or University bus stops and in the buses. Providing information to International students during their induction period.

Thursday, May 07, 2015

Karthik Ramesh

14

USER JOURNEY FOR PAYPOINT PROPOSAL

Gives old pass in the counter

Garry plans for the day

Walks to the nearby

Reaches pay Point in

Asks for pass

Specifies the zone and the

on Thursday.

Pay Point.

5 minutes

renewal.

number of weeks.

Makes payment

Gets the payment

Gets the renewed pass and

using card.

receipt.

leaves pay point store.

Thursday, May 07, 2015

Karthik Ramesh

Reaches home in 5 minutes

15

USER JOURNEY FOR FIRST CARD PURCHASE VIA APP

User downloads

Goes to app to

Choses the specific

MyTicket App

buy First Card.

First Card

Adds to checkout

the album for photo ID

Make Payment

Pass is added to the

Waits for weekend

Activates tickets

using the card

digital wallet.

for activation.

on the weekend.

Thursday, MayMay 07, 2015 Thursday, 07,

2015

Karthik Ramesh Ramesh Karthik

Uploads photo from

Makes travel

16 16

BLUEPRINT OF FIRST CARD PURCHASE VIA APP

Physical

Confirmation Mail

Mobile App

Evidence

User Action

Mobile App

/ App screen

View

Creates

Chooses the type

Enters personal

Uploads

Makes

Read

account

of first card

details

photo

payment

confirmation

Adds to checkout

Details filled

Photo ID

purchased pass

Activates pass

Line of Interaction

On Stage

Registration confirmation

Payment

Purchased

Confirmation

tickets

Active tickets

Line of Visibility

Back Stage

Calculates the total price

Confirms payment

Create new pass

Line of Internal Interaction

Support

Records / Data base

Service

system

Thursday, May 07, 2015

Karthik Ramesh

17

FOUNDER, PETMATIC

07

TASTY PREP PROJECT

A social enterprise business idea developed at the Enterprise Pathway programme organized by the University of Strathclyde, which gives participants that entrepreneurial and innovative edge for upcoming young entrepreneurs.

Upload to Portfolio In Progress.......

Click here to Watch Video

FREELANCE DESIGNER

08

PENCIL SKETCH

I have been sketching portraits from my office days as a hobby.

Now, it has become one of my passions and sometimes a source of income.

ROBERT DOWNEY JR.

ANNIE LAKEMAN

SUREKHA SENTHIL KUMAR

SUKHMEET SANDHU

LINGZHU SHAO

THANK YOU

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