B R A N D I N G
G U I D E
A B O U T
U S
W
e’re more than a publishing house and
poetry press. We’re local and loyal, we’re friendly, we love building relationships and looking after our clients, and we’re absolutely passionate about what we do. We care about your business like it’s our own because to us, your success is our success. We understand that you may have an impossible turnaround, are budget conscious, and are looking for quality without compromise every time. We bring together extensive experience, creativity, artisan services, and technical know-how. We can design, edit, print, and offer digital and communication services and writing advice. We’ll listen, create, and deliver print and custom products you will be proud of. We are your helping hand. We’re here to take the time to understand your writing style and deliver quality and affordable solutions. Let’s tell your story.
Selma Salome OWNER // FOUNDER
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L O G O S
P R I M A R Y
L O G O
Crescent Moon
S
Typographic
E
C
O
N
D
A
R
Y
Writer’s Hand
L
O
G
O
S
Crystal Ball
Writer’s Hand
Crystal Ball Crescent Moon
S Y M B O L S
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C O L O R S
Down to Earth
Ivory
Gold Rush
RGB (140, 135, 122) CMYK (46, 40, 50, 7) #8c877a
RGB (227, 218, 182) CMYK (11, 10, 31, 0) #e2d9b6
RGB (188, 160, 84) CMYK (27, 33, 79, 2) #bc9f54
Midnight
Witch’s Brew
RGB (40, 60, 73) CMYK (85, 67, 51, 43) #263a48
RGB (94, 105, 119) CMYK (67, 53, 41, 14) #5d6876
T Y P O G R A P H Y
Logo Fonts custom hand-lettering
s w i stb l n k m o nth o e r s
Secondary & Body Copy BODONI 72 OLD STYLE (BOOK)
BODONI 72 OLD STYLE (BOOK ITALIC)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789!?#
0123456789!?#
BODONI 72 OLD STYLE (BOLD)
SKIA (REGULAR)
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789!?#
0123456789!?#
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S T A T I O N E R Y
L E T T E R H E A D
Width: 2.15 in.
Skia (Regular) + Bodoni 72 Old Style (Book Italic), 8 pt.
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E N V E L O P E
Width: 1.84 in.
Skia (Regular) 8 pt.
B U S I N E S S
C A R D
Width: 1.5 in.
Bodoni 72 Oldstyle (Book) 12 pt Skia (Regular) 9 pt Skia (Regular) 7.5 pt Bodoni 72 Oldstyle (Book Italic) 8 pt
Width: 1.75 in.
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T E X T U R E S
Subtle Skies
White Stardust
Used t o a c h ieve a s u b t l e t ex t u red effect,
Use d as the b ac k d r op f or d ar k c olor e d log o
t ypica ll y a s t h e b a ck g ro u n d o n s t a t io n e r y .
v e r si ons i n our p ac k ag i ng & le tte r he ad s e ts .
Midnight Fog
Aurora Borealis
Used a s th e b a ck d ro p i n va rio u s
T hi s te xtur e p ulls e v e r y thi ng tog e the r b y
a pplica tio n s wit h l i g h t co l o red l o g o s .
e nc om p ass i ng our e nti r e c olor p ale tte .
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P A T T E R N S
Writer’s Hand / Witch’s Brew & Gold
Writer’s Hand / Ivory & Gold
Ma de using t h e mid n ig h t wri t er’s h a n d
Mad e usi ng the w r i te r ’ s hand sy m b ol on top
symbol on t o p o f a g o l d fo i l b a ck d ro p .
of a si m p le , i v or y b ac k d r op .
Starburst / Witch’s Brew & Gold
Starburst / Midnight & Ivory
Ma de with t h e s t a r i co n fro m t h e
Mad e w i th the s tar i c on f r om the
typogra p h ic l o g o , s u b t l e t ex t u re a p p l ie d .
ty p og r ap hi c log o, r e v e r se d out to w hi te .
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S I G N A G E
Width: 18 in.
Exterior Sign
Interior Image
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P A C K A G I N G
We are passionate about what
Wax Seal
we do and proud of what we make, which is why maintaining consistent branding is essential to us. If a product is leaving our shop, we want it to be recognizable to our community of customers. We also want to send it out in style. Here at Celestial Press we believe in the importance of good packaging. We use all three logo variations interchangeably,
Width: 1.5 in.
sometimes using solely the symbols. Sticking to our brand color palette, we use a gorgeous array of golds, neutral tones, and
Hangtag with Icons
night-sky blues. A lot of the art creation for our packaging materials is done by hand. Of course, we love incorporating our hand-done expertise into our packaging. For example, lots of gold foil accents and embossed mark making is used. We love screen printing, block printing, and the letterpress when it comes to package design.
Width: 1.5 in.
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Paper Shopping Bag
Textured Gift Box
Width: 5 in.
Mailing Tub & Gold Foil Tissue Paper
Width: 7 in.
Width: 3 in.
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M E R C H A N D I S E
Tank with Crescent Moon Icon Sticky Note Tablet with Crescent Moon Logo
Width: 3.5 in.
Hoodie with Typographic Logo
Width: 8 in.
Width: 8 in.
Wall Art with Crystal Ball Logo
Width: 9 in.
21 Coasters with Crystal Ball Logo
Width: 3.5 in.
Mug with Writer’s Hand Logo
T-Shirt with Writer’s Hand
Width: 11 in.
Canvas Bag with Crescent Moon Logo
Width: 2.5 in. Width: 8 in.