portfolio
作 品 集
graphic design 平面設計
Hello, I am a graphic designer with broad range of creative skills across all mediums. I have a passion for brand design and love to see how great visual design can impact on a brand’s audience, and solves a client brief. I am also interested in typography and book design. Getting to be a creative director is my ultimate passion in life.
2015–2018
typography
字體設計／排印
logo & branding 標誌／品牌
poster 海報
print & publication 印刷／出版
packaging 包裝
TAI Ka Shun 戴嘉順
CON TEN T
目錄
20 17–20 18
p.4–25
Element (branding) Lingering (branding) Tang Poetry (print/ publication)
20 16–2017
p.26–47
Leadgacy (branding) Moody Family (packaging) Waste can be a weapon Lost in maze (poster)
(poster)
20 15–20 16 Futura book layout Futura poster (poster)
p.48–53 (editorial)
201 7– 201 8
Element (branding) Lingering (branding) Tang Poetry (print/ publication)
Graduation Project: ELEMENT (2018) Branding
Recently, more and more people would like to eat heavier, but they seems have no clues on how to achieve. Being a vegetarian is a choice but not all people could change their dietary habit suddenly. This project is aimed to provide an alternative solution for those people who want eat heavier without changing too much of their habit. This concept is inspired from ‘Five elements’ theory in Chinese.
#094427 #f0e6d0
ipad APPS View on: https://drive.google. com/open?id=1ceYCvqN6VEWbZ1QHHBpQLHn82XLIcJQJ
Restaurants in Hong Kong promoting ‘Five element’ are quite unilateral. They use this concept to attract people who want eat heavier but only provide fixed menus for particular seasons. This iPad Apps is hoped to assist customers to know more about the concepts and how seasons or body physique could influence on their dietary habits. Therefore, they could choose the right foods themselves without blindly follow restaurants' menus in the markets.
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作 品 集 Portfolio 2015–2018
APPS interfaces
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SIZE: H: 200mm Ă— W: 118mm
A set of 5 menus Each menu is related to one element. Customers could focus on their choices once they have checked with the iPad Apps.
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作 品 集 Portfolio 2015–2018
ICONS To denote the relationship between elements. It acts as an assisting visual to arouses customers' awareness of ‘Five element’ instead of using boring sentences or words.
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infographics sheet Will be placed on the table to explain the relationships between elements.
SIZE: H: 270mm Ă— W: 426mm
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作 品 集 Portfolio 2015–2018
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a set of 5 posters
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作 品 集 Portfolio 2015–2018
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Project: lingering (2018) Branding
Award: 2017–2018 WOW Conqueror Design Contest Excellence Award & Judge’s Choice by KAN Tai Keung SBS
Lingering is a brand of audio system which is inspired by a Chinese idiom “sounds remain lingering around the beams for three days”. Logo is composed of sound wave wrapping around a beam.
#5eccf5
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作 品 集 Portfolio 2015–2018
Sound wave is always moving when it is transmitted in medium. Therefore, the logo is designed to be flexible that to be used on different print or digital media; it could be stretched, compressed into different forms. This nature delivers a message of highly adaptive of audio systems.
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Project: Tang Poetry (2018) Print/ Publication
Tang POetry is re-design project of teaching kit of learning Tang poetry. The existing teaching materials in the market are poorly design and with bad taste of illustrations which blindly cater for children. Tang Poetry is great Chinese literature with ancient’s wisdom. A broad range of audience, ranging from children to elderly learn from it. Therefore, I am looking for a style that is suitable for most of the readers as possible. Every children love to read comics, they read over and over again. A whole series of comics would be kept in their home even when they grow up. By combing the features of scroll and comics, it is hoped that people could engage more in learning poetry with fun.
#51ba65 #000000 #e6e7e8
SIZE: H: 180mm × W: 600mm
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作 品 集 Portfolio 2015–2018
A handy scroll that easily to be store and read at hand. The scroll-reading experience allow them to be curious what is happening next.
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作 品 集 Portfolio 2015–2018
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201 6– 201 7
Leadgacy (branding) Moody Family (packaging) Waste can be a weapon Lost in maze (poster)
(poster)
Graduation Project: Leadgacy (2017) Logo, Branding & UI/UX
We use lots of pencils, but the problem is that we can not fully utilize pencils in writing when it is too short. Using a pencil extenders could relief the waste problem but not a complete solution. There are tons of usable pencils that are abandoned or put aside. To solve an environmental issue, the best solution is to educate our young generation learning how to treasure every object. Parents take huge responsibility to be a model to tell their children what they have done by ‘legacy’. LEADGACY is an environmental organiztaion which aims to collect unwanted, unused or short pencils from donors. Those collected pencils will be upcycled to meaningful, liftstyle products to educate the publics, especially our next generation on this environmental issue.
#df3e4f #25a265 #fadb46 #3f6bb4 #f3963f
Logo is composed of a pencil and ‘L’ — leadgacy and it also depict a donation process. ‘A’ in the logotype is modified into a shape of pencil nib as well.
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作 品 集 Portfolio 2015–2018
TA I Ka S hu n FOUNDER
Office. 2799-0812 Mobile. 6500-1381 Mail. jacktai1113@gmail.com Web. www.leadgacy.hk 11/F 1A, Habour Road, Wan Chai
Business cards Colour scheme is developed from the current brand colours of pencils in order to arouse people's sympathy for donating their spare pencils.
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words engraving
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作 品 集 Portfolio 2015–2018
PHOTO STANDS Displaying some of the upcycled pencils from donors and for promoting purposes.
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APPS for donation View on: https://drive.google.com/ open?id=0ByeY6EXrVE14WkFZVDNqYUlFTHM
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作 品 集 Portfolio 2015–2018
APPS interfaces
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SIZE: H: 279mm × W: 242mm × D: 30mm
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作 品 集 Portfolio 2015–2018
upcycled products: CHECKERS
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SIZE: H: 162mm × W: 162mm × D: 30mm
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作 品 集 Portfolio 2015–2018
upcycled products: REVERSI
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作 品 集 Portfolio 2015–2018
Promotional poster Using game rules as main visual to tell our society we could offer new lives, funs to them by collecting spare pencils.
REVERSI
CONNECT 4
CHECKER
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Team Project: Moody Family (2016) packaging
MOODY FAMILY is a table top game designed for young children aged below 12 years old, who easily have emotional problems. It is based on phenomenon of moving house. During the process of moving house, young children might encounter a series of problems and become moody. It is hoped to let our target audience know the right ways to manage their emotion.
SIZE: H:120mm Ă— W:70mm
Whole set of game are printed on kraft papers with different grams to mimic the feeling of corrugated paper and packaging box.
Game map & Wood Character Dices
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作 品 集 Portfolio 2015–2018 Event cards Icons that usually to be seen on corrugated packages are printed on backside of the card.
Folded Rule sheet Folder sheet is a convenient way to be stored within small package without occupy too much space.
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poster: WASTE CAN BE A weapon (2017)
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作 品 集 Portfolio 2015–2018
poster: lost in maze (2016)
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201 5– 2016
Futura book layout Futura poster (poster)
(editorial)
Futura book layout (2016)
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作 品 集 Portfolio 2015–2018
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poster: First moon on the moon (2016)
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作 品 集 Portfolio 2015–2018
details Using Futura's glyphs to align the letters into a rocket shape.
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designed by
TAI Ka Shun 戴嘉順