Get Rid of Landing Page Mistakes for Better Conversion Rate

Get Rid Of Landing Page Mistakes For Better Conversion Rate

ď ś Landing pages play an important role in performance of your business website. ď ś They are built with a story telling concept and are designed to lead the visitors towards conversion by making a strong call to action statement. ď ś A page containing video or sales material could be a highly converting landing page.

ď ś Landing page design and content might change according to the needs of business but there are few common errors that can reduce the performance or conversion rate of your landing page. ď ś In this article, let us take a look at such common mistakes and also get some insights on how you can avoid them in your website.

 Many navigation options – A landing page with many navigation items can be a complete failure.  With many links and buttons present on the page, user might be tempted to move away from the actual “Call Of Action” intended by the page.

ď ś Landing page must have minimum number of links and you can even remove menu bar from this page. ď ś This way visitor will be forced to click on the CTA button or link and will not get distracted anywhere else.

Non Optimized Images Non Optimized

Optimized

 Landing page should be free from any kind of design mistakes or content mistakes.  You need to make it attractive but at the same time it must load quickly to respond to user’s request.

Non Optimized Images Non Optimized

Optimized

ď ś If page has uncompressed images or very high resolution images, it might take longer time to load the page. ď ś Visitor can move away instead of waiting for the page to load and purpose of your landing page is completely defeated.

Non Optimized Images Non Optimized

Optimized

ď ś Testing your landing page for load time on various devices and internet speeds can remove this problem and you get better conversions.

Too Much Text Content

 This is one of the biggest mistakes that many website developers often do.  They put long text paragraphs to tell the stories of different kinds to the visitors.  But in this fast world you can’t expect your visitor to read all the matter word-by-word.

Too Much Text Content

 They might feel bored with so much of text to read and hence leave early.  Putting small paragraphs of text with few highlighted phrases can ease out the reading process for visitors.

Too Much Text Content

 They can pick up important points and browse through the page quickly.  Bulleted lists, images or headings can raise the reader’s interest and he is tempted to read more.

Absence of Strong CTA  This is the worst mistake on landing page.  You were using your marketing budget to drive visitors towards your landing page.  When visitors arrive you must have strong CTA that will achieve conversions. Designing different CTA is a good idea.

Ignoring testing your pages ď ś Website designers spend lot of time in creating the page but spend very little time in testing for the results. ď ś Simple techniques can be used to manually test the landing page or A/B testing can be performed to find competitive versions of web pages. ď ś By avoiding above mentioned points, you can achieve high conversions from your landing pages for sure.

Interested To Know More About?

Outsourcing E-Commerce Utvikling India E-Commerce Utvikling Spesialist Magento Certified Solution Specialist