Caitlin Downing Graphic Design Portfolio Fall 2013

guts DESIGN LAB

guts DESIGN LAB

Kat Downing Design goes beyond just your computer.

It is a world that has unlimited choices and appearances. It is a language that anyone in the world can understand. For me, I enjoy having this power to physically change and affect our culture around us.

Being surrounded by people who enjoy the realms of imagination and working in a team environment has changed the way I design. The chance to shape our future and the design elements is something that I will always strive to be apart of. I shall forever be grateful for being able to communicate beyond just words and working on this visual language that I absolutely love.

Table of Contents

Normal Grub Branding/Packaging

Anomaly Branding/App

Comic-Con

S.A.F.E. Alternatives Ad Campaign

Ad Campaign

Arcane Supplies Branding/Packaging/Web Design

Crown Candy Kitchen Ad Campaign

YMC Entertainment Branding/Web Design

Grapple Packaging

Wondercon Branding/Event Design

Carnivale Threads Branding/Fashion/Web Design

NORMAL GRUB BRANDING/PACKAGING

OVERVIEW Normal Grub is an imaginary company based off of mother’s intriguing recipes. These products would be ready-made meals in which all the consumer would need to do is buy the meat and put it all together in a pot to have a home-cooked meal.

CHALLENGE To find a way to incorporate my mother’s design sense, old general store, and show the meal as a quirky and fun dinner that is different from others.

SOLUTION The packaging and logo was based off of old flour sacks that the consumer would take to a general store.

The packaging is simple with a reusable container that holds all of the ingredients. The logo is based off of my mother’s love for roosters and the quirky dinner recipes she makes. The sketchy illustrations were used to help drive home the concept of home-made attributes as well as the dinner.

Anomaly BRANDING/INTERACTIVE APP

OVERVIEW Anomaly is an interactive app that allows visitors to have a new experience when it comes to visiting a museum. With this app, they can learn directly from the artist, learn more about similar artists and styles, connect to other pieces in the museum, as well as find other museums near the location that have similar works.

CHALLENGE To create an interactive adventure through an app that promotes people to go to museums as well as learn more through a visual educating experience.

SOLUTION With the idea that the artist’s would actually be holograms, the overall feel for the app needed to be futuristic and deal with technology. Taking line work from a computer chip and using similar colors, the design was pulled off and motivates the viewer to get a full experience with the exhibit as well as the museum building that holds the art pieces.

3RD

CURRENTS 107

RENATA STIH & FRIEDER SCHNOCK

SCAN QR CODE FOR EXHIBIT

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ARTIST

HISTORY CONNECT

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ARTIST

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HISTORY CONNECT

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ANOMALY

ARTIST

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Artist Talks about Voyage of the Katzenstein Madonna

Information On the Style of The Artist and Others

Artist Talks about Voyage of the Katzenstein Madonna

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CHOOSE A ROOM

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Artist Talks about Techniques and Style of Their Art

A Map Of the History and Events During Artist’s Life

Artist Talks about Techniques and Style of Their Art

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Information On Other Artists During the Time Period

Artist Talks about Their Story and Adventures

+HISTORY Artist Talks about the History and Events Going On

+INSIGHT

1993

Artist Talks about Who or What Inspired Them

Places of Remembrance in the Bavarian Quarter.

Isolation, Expulsion, Deportation and Murder of Berlin Jews in the years 1933 - 1945

1994

50.5-kilometer undersea rail tunnel linking Folkestone, Kent, UK to Coquelles, Pas-de-Calais in northern France beneath the English Channel .

SCAN ANOTHER

DENKMAL

Scientists at NASA released a study describing possible microbe fossils found on a meteorite which was strewn from the planet Mars.

1996

VOYAGE OF THE KATZENSTEIN MADONNA

Renata Stih & Frieder Schnock, an artist and designer duo, are artists that are devoted to the ways in which the introduction of new media have brought about new modes of seeing and experiencing one's surroundings and to the possibilities of exerting psychological influence through the intrusion of art into the sphere of everyday life. Making history visible, tracing complex relationships between society, art and artifacts comprise

A contemporary painter who resides in New Mexico, USA. Subject matter is dancing figures, bodies ,animals, and atmospheric landscapes.

She explores the boundary between figural representation and abstraction; her work also examines color and light, and the translation of her personal experience on a surface.

Bus Stop was a traveling memorial that visited areas in Berlin that had to do with the murder of Jews during the Holocaust.

3750 Washington Boulevard St. Louis, MO 63108 As a non-collecting institution, CAM focuses its efforts on featuring local, national and international established artists from diverse backgrounds, working in all types of media. As St. Louis’s forum for interpreting culture through contemporary visual art, CAM connects visitors to the dynamic art and ideas of our times.

MODERN ART

The Museum's collection of modern European art is one of the largest and most distinguished components of its holdings,150 years of European painting and sculpture. It includes French Impressionist and post-Impressionist masterworks, and German Expressionist masterpieces.

DECORATIVE & DESIGN

HIROSHI SUGIMOTO

121 122 123 124 125 126 127 128 129 131 132 133-137

Sugimoto is a Japanese photographer currently dividing his time between Tokyo, Japan and New York City, United States. His works range from celebrity portraits, old theatres and drive ins, seacscapes, architecture, sculptures, and even uses film negatives to make two dimensional experiences.

JOSIAH MCELHENY

COCA

524 Trinity Ave St Louis, MO 63130 The Millstone Gallery at COCA presents contemporary art exhibitions by regional and nationally recognized artists.

Exhibitions may have additional exhibit-related programming such as gallery talks, hands-on workshops and classes, lectures and demonstrations.

KEMPER MUSEUM 4420 Warwick Blvd Kansas City

The Decorative Arts and Design collection comprises European and American furniture, ceramics, glass, metalwork, textiles, arms and armor, architectural elements, and period rooms from the Renaissance to the present day. Collection include 18th century European ceramics and silver to21st century decorative arts.

The Kemper collection includes more than 700 works created after the 1913 Armory Show to works by present-day artists. Artists in the permanent collection include Robert Motherwell, Robert Rauschenberg, Jasper Johns, Jim Dine, Helen Frankenthaler, David Hockney, Bruce Nauman, and William Wegmanoltanski.

PHOTOGRAPHS

PULITZER FOUNDATION

The photography collection consists of almost 3000 works, spanning the history of the medium from 1844 until the present.

There are strengths in 20th-century American and German, and large individual holdings of prints by Edward Curtis, Paul Strand, Andreas Feininger, Moneta Sleet Jr, and Nicolas Nixon.

The Pulitzer Foundation for Arts serves as a viewing place for art and ideas. Designed by Pritzker Prize-winning architect Tadao Ando and in St. Louis' Grand Center district, the Pulitzer presents changing exhibitions and engages in a variety of programming initiatives involving the visual, literary, and performing arts.

234 235

Mcelheny is an artist and sculptor, primarily known for his work with glass blowing and assemblages of glass and mirrored glassed objects. His work addresses history, modernism, cosmology, reflection, infinity, purity and utopia.

His work also sometimes deals with issues of museological displays.

CAM

212S 248 249 250 251 252 253 254 255 256 257 301 313 The Contemporary collection spans the post-World War II period until today. Particular strengths are postwar American art and rich holdings in postwar German art. Media includes video, mixed media, and installation,reflect the growing dynamism and international nature of contemporary art.

205 206 207 209 210 211 212 213 214 215 216 217 218

Kelley was an American artist. His work involved found objects, textile banners, drawings, assemblage, collage, performance and video.

He often worked collaboratively and had produced projects with artists Paul McCarthy, Tony Oursler and John Miller. His work was on American class, popular culture and rebellion.

1995

STYLE

CONTEMPORARY ART

SUSAN ROTHENBERG

MIKE KELLEY

EURO TUNNEL

3716 Washington Boulevard St. Louis, MO 63108

MY EXHIBITS

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MY EXHIBITS

ANOMALY

CURRENTS 107

RENATA STIH & FRIEDER SCHNOCK

3RD 2ND

SCAN QR CODE FOR EXHIBIT

1ST

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1 237

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CHOOSE A ROOM

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Artist Talks about Voyage of the Katzenstein Madonna

+ STYLE

Artist Talks about Techniques and Style of Their Art

+ LIFE

Artist Talks about Their Story and Adventures

+HISTORY Artist Talks about the History and Events Going On

Artist Talks about Who or What Inspired Them

HISTORY CONNECT

+ STYLE

MAP

Information On the Style of The Artist and Others

50.5-kilometer undersea rail tunnel linking Folkestone, Kent, UK to Coquelles, Pas-de-Calais in northern France beneath the English Channel .

+TIMELINE A Map Of the History and Events During Artist’s Life

+OTHERS

Information On Other Artists During the Time Period

Places of Remembrance in the Bavarian Quarter.

Isolation, Expulsion, Deportation and Murder of Berlin Jews in the years 1933 - 1945

EURO TUNNEL

STYLE

DENKMAL

Scientists at NASA released a study describing possible microbe fossils found on a meteorite which was strewn from the planet Mars.

1996

+INSIGHT

ARTIST

1994

+ WORK

MAP

1993

HISTORY CONNECT

1995

ARTIST

Bus Stop was a traveling memorial that visited areas in Berlin that had to do with the murder of Jews during the Holocaust.

S.A.F.E. campaign AD CAMPAIGN

OVERVIEW S.A.F.E Alternatives is a non-profit organization that’s focus is on helping self-injurers and their loved one find answers and help. Since most ads on this topic talk about self-injury and suicide, the focus was shifted onto the experience a self-injurer has and the words that are targeted towards them.

CHALLENGE Finding a way to show how words push self-injurers away from their family and friends based on what people say to them.

SOLUTION The solution for this ad campaign was to create a moving ad that could show how the victim is breaking or disappearing as the words keep growing. The red text symbolizes cutting and burning, which is two of the largest injuries. The information on the bottom provides families and victims on where they can get help.

Comic-Con Campaign AD CAMPAIGN OVERVIEW Comic-Con is a comic book convention in San Diego, CA. Cosplay (Costume Play) is extremely popular there. So combining the two and creating a masquerade contest to win tickets to go to Comic-Con seemed appropriate.

CHALLENGE Finding the way to take the humor, passion, and love of comics and combining it with the dedication that cosplay takes to make to create a well-designed contest ad campaign and interface.

SOLUTION Using the colors from the comic con logo and the layout of comic books, the layout for the ads where created.

The images represent the types of people you see at Comic-Con and also show that anyone is welcome to cosplay and enjoy being their favorite character.

The contest was designed to be simple. The cosplayer would just take a picture of their costume and hash tag it to be entered into the contest for free tickets. Then viewers can go on the app or the website to vote.

LAUGH YOUR WAY TO GOTHAM Capture your latest Cosplay and tag it #PersonasWelcome

# TAG IT

Share your cosplay with friends to recieve more votes and likes.

SHARE

Tag and vote your cosplay for a chance to win free tickets to Comic-Con!

WIN

PUNCH YOUR WAY TO ASGARD Capture your latest Cosplay and tag it #PersonasWelcome

# TAG IT

Share your cosplay with friends to recieve more votes and likes.

SHARE

Tag and vote your cosplay for a chance to win free tickets to Comic-Con!

WIN

SLASH INTO XAVIER INSTITUTE Capture your latest Cosplay and tag it #PersonasWelcome

# TAG IT

Share your cosplay with friends to recieve more votes and likes.

SHARE

Tag and vote your cosplay for a chance to win free tickets to Comic-Con!

WIN

HOME

#

TAG IT

COSPLAY

!

RULES TWITTER

#PersonasWelcome RECENT SUBMISSIONS

COMIC-CON INTERNATIONAL SAN DIEGO JULY 24-27, 2014 WWW.COMIC-CON.ORG

Arcane Supplies BRANDING/PACKAGING/WEB DESIGN OVERVIEW Arcane Supplies is a fictitious company that partners with Ebags.com. Ebags.com is a well-known online company that has high quality hiking and travel backpacks. Arcane Supplies would be a microsite that provides the consumer with a custom made kit filled with all their essentials for backpacking.

CHALLENGE The challenge for this project was to emulate the excitement of travelling and find a way to organize and limit the consumer. With these kits, the traveler will not have to worry about forgetting anything as well as limiting themselves so that they don’t over pack.

SOLUTION The solution for this project was taking a mixture of Victorian graphics and combining them will a sleek modern finish. The logo and illustrations represent Victorian sketches, compass base plate design, and the concept of arcane or secret adventures. Each box contains things such as laundry, collapsible umbrella, bedroll, toiletries, and more. The design provides an easy way to organize the traveller’s products as well as look sleek at the same time.

Crown Candy Kitchen AD CAMPAIGN

OVERVIEW Crown Candy Kitchen is a diner in East St. Louis. They are well known for being on man vs. food and being one of the oldest, authentic diners in the Midwest.

CHALLENGE The challenge is to highlight their 1 lb. b.l.t. and change their advertisements to focus more on the food instead of the nostalgic feel.

SOLUTION The solution starts out with a commercial that focuses on the creation of the famous 1 lb. bacon, lettuce, and tomato sandwich. Using the concept of homemade and quality, the hand drawn time emulates the comfort of home. The social media created for the one-week offer of a free b.l.t. when you check in will get people to come in and try the sandwich if they never have. The Discover Crown Square hash tag scavenger hunt (using Instagram) will help not only improve the reputation of East St. Louis, but also bring more people to try Crown Candy Kitchen and its home made dinners and treats.

YMC ENTERTAINMENT BRANDING/WEB DESIGN

OVERVIEW YMC Entertainment is a talent company in Seoul, South Korea. They have 6 singers including their CEO Tae Jin-ah. The company focuses on a variety of singers, but they do stay true to their culture and their roots.

CHALLENGE The challenge for this project was to find a way to combine their culture along with the modern style that South Korea has in their fashion and design. Their competition has either gone the route of full calligraphy brush or completely geometric modern.

SOLUTION The solution was to incorporate both their calligraphy history as well as the sharp angles of geometric shapes. The brushstrokes and colors come from Korean calligraphy and scrolls. The texture comes from Korea’s growing artistic street art and influence of their graphic design and lifestyles.

KOREAN

COMPANY

NEWS

ARTISTS

ENGLISH

CHINESE

KOREAN

JAPANESE

AUDITIONS

COMPANY

NEWS

ARTISTS

ENGLISH

CHINESE

JAPANESE

AUDITIONS

KOREAN

COMPANY

NEWS & NOTICE

NEWS

ARTISTS

E N T E R T A I N M E N T

E N T E R T A I N M E N T

ENGLISH

CHINESE

JAPANESE

AUDITIONS

E N T E R T A I N M E N T

AILEE

MIGHTY MOUTH

SHIN BO RA

WHEESUNG

BAECHGI

TAE JIN-AH

Ailee wins Immortal Song 2!

10.20.13

Ailee soon to release Jpn PV. 10.14.13

Baechgi’s New Duet Partner.

10.03.13

Mighty Mouth’s New OST. 09.27.13

BAECHIGI

Follow Us @YMC_ent

06/13

Ailee Performs at StayG6 Concert Big Bang's G-Dragon and Seungri, Girl's Day, Ailee, EXO, and Akdong Musician were 'flying like a G6' on stage at the 'StayG6' concert in Seoul!

The agency also revealed that the singers are coming together for a duet. The rep added, "They are currently recording it... They will return with a good image, so please anticipate it."

VOTE ON MELON AWARDS Copyright @ YMC entertainment All Rights Reserved

Wheesung’s Latest Duet A YMC Entertainment rep confirmed on the 22nd, "Wheesung and Gummy will hold a year-end concert together. Although the exact date and location have not been set yet, the two of them will hold a concert together at the end of this year... Both of them are talented singers and previously joined Bobby Kim for a concert, so they've decided to come together again."

10.22.13 Copyright @ YMC entertainment All Rights Reserved

The 'G Market Concert -StayG6' was held at Seoul Olympic Stadium on the 3rd and brought in big names in K-pop as well as 10,000 concergoers.

G-Dragon, who just came back from China, also tweeted, "G Market Concert 'stayG6'. Good job, VIP," and gave a smile to fans with his mic in hand, ready to hit the stage.

10.04.13

VOTE ON MELON AWARDS Copyright @ YMC entertainment All Rights Reserved

Gra+pple BRANDING/PACKAGING

OVERVIEW Grapple is a produce company for people willing to experiment and try new things. It is a fusion of Washington Concord Grapes fused inside a Fuji apple.

The mixture of elements creates a sweet but healthy treat for anyone to enjoy.

CHALLENGE To create a packaging/branding that is suitable for everyone and expands their target audience from strictly children to a range of ages from 8-35.

SOLUTION Grapple is a hybrid apple that is unique and different from any produce on the market today. Combining two flavors into one creates the flavor of a Grapple. The logo showcases this with the differences of texture and color that represent the Gra (grape) and pple(apple).

The packaging shows a playful geometric form. The outside of the packaging is a slice of a Fuji apple, but the inside of the separate slices show a group of grapes.

R

Per 1 medium apple (182 g/6.4 oz) Pour 1 pomme (182 g/6.4 oz) Amount Teneur

95

Saturates/Saturés 0 g + Trans/Trans 0 g

0% 0% 0%

Cholesterol/Cholestêrol 0 mg 0% Sodium/Sodium 0 mg 0% Carbohydrate/Glucides 25 g 8% Fiber/Fibres 4 g 18% Sugars/Sucres 19 g Protein/Protêines 0 g

Vitamin A/Vitamine A Vitamin C/Vitamine C Calcium/Calcium Iron/Fer

R

Say “Grape-L”

%Daily Value %Valuer Quotidienne

Calories/Calories Fat/Lipides

ple

ple

Nutrition Facts Valeur Nutritive

Apples/Pommes Grapes/Raisin Flavour/Aróme Fuji/U.S. EX FCY E.-U. Extra De Fantaisie Grapple Fruits, LLC, Wenatchee, WA 98801, USA

LOOKS LIKE AN APPLE. TASTES LIKE A GRAPE.

Say “Grape-L”

NO ADDITIONAL SUGARS OR CALORIES. NOT GENETICALLY MODIFIED. USDA AND FDA APPROVED.

2% 14% 1% 1%

5 Count/5 Unités Net Wt. 25 oz/Poids Net 566g Produce of U.S.A/Produit des États-Unis

WONDERCON BRANDING/MERCHANDISE/EVENT DESIGN

OVERVIEW WonderCon is a comic book convention in Anaheim, CA. It is a sister con to Comic-Con, but it is not as well known.

It is smaller in size, but tends to cover different shows and media then Comic-Con. Their branding is a purple tornado with a star inside the tornado.

CHALLENGE Finding a way to incorporate the love of comics, sci-fi, fantasy, and video games into one concept. There is a need to rebrand the convention as well as fixing some of the badges, event design, and merchandise.

SOLUTION The culture of comic books has progressively been getting bigger. With that in mind, WonderCon has incorporated more video games into their convention. Taking that into mind, the design was making a mix of retro 16-bit video game design and what is recognizable and popular in comics. The logo is a 16-bit representation of Anaheim.

The other elements take popular comic book symbols or meanings with a 16-bit design to balance out and include all realms of nerd culture.

gain EXP at

WONDERCON march 29

31 2013

CARNIVALE THREADS BRANDING/FASHION DESIGN/WEB DESIGN OVERVIEW Carnivale Threads is an online clothing store that was created to fit a variety of sizes and styles. It ranges from Victorian to Modern fashion. The store also focuses on being affordable for a wide range of ages.

CHALLENGE Find a way to connect the large audience that is covered by this clothing line. The design should be quirky since majority of the consumers enjoy unique lifestyles.

SOLUTION The solution for this project was to take the past and present history and find a design that could work for the variety of styles. With the fashion as different for each genre, the best solution was to create a odd family, or a carnivale theme. The history of these genres of fashion are mainly focuse in the 1900’s so the 1940’s typographic elements and color scheme was chosen. The shapes and boxes used throughout the project are based off of vintage circus posters and wooden signs. The design represents both the consumers and the owners unique style and interest in the different and odd factors of life.

Guts Design Lab

Thank you for taking the time to look at my portfolio! If you have any questions or would like to talk to me please either call me or email me! Hope to hear from you.

Kat Downing GutsDesignLab.com Kat@GutsDesignLab.com 636.448.0332