PORTFOLIO 2019
HELLO Hi my name is Kate Williams and I am a designer based in South Yorkshire. I have worked across a wide range of design and marketing projects giving me a broad knowledge of the design industry. I have put together a range of skills I have developed over the years which I hope you find interesting. Let me know what you think! Hope you enjoy...
SKILLS CONTACT DETAILS 07432115373 kate-williams@live.co.uk SKILLS • Adobe Illustrator • Adobe InDesign • Adobe Photoshop • Adobe After Effects • Adobe Lightroom • Microsoft Office Package • Email Campaigns • Photography • Solidworks (3D modelling) • Keyshot • Large Format Printing, Cutting, Lamination • Event Organising • Brand Strategy • Social/ Digital Media • Video & Editing • Interior Design
EXPERIENCE Graphic Designer & Marketing Coordinator Company: Refreshment Systems Dates: Oct 2016 – Present Freelance Designer Company: W’innovate | Wilko Dates: Jun 2016 – Aug 2016 Freelance Designer Company: Open2design Dates: Jul 2015 – Sep 2015 Product Design Intern Company: Narrative Studio Ltd. Dates: Mar 2015 – Jul 2015 Product Design Intern Company: Design Futures Dates: Mar 2014 – Jun 2014 Jun 2014 – Aug 2014
BRANDING
INCLOTHING Online modern shoe and clothing brand • Full branding concept from logo to online media • Product Photography • Full managed scheduled social media (Facebook, Instagram, Ebay)
ANGST Pet brand to help combat animal anxiety • Full branding and concept (logos, sales materials) • Product design (Dog toys, packaging) • Prototype development
BALMFORTH & CO. Coffee brand (Refreshment Systems) • • • • • •
Full branding (logos, sales materials, point of sale) Product Photography Packaging design Events Marketing Strategy Email campaigns
REFRESHMENT SYSTEMS Coffee and Vending Supplier • • • • •
Full branding (logos, sales materials, uniforms) Email campaigns Events Marketing Strategy Large print graphics
REMARK JEWELLERY Jewellery designer • Full branded concept from logo to online media • Product Photography • Full managed scheduled social media (Facebook, Instagram, Etsy)
BRAND GUIDELINES
REFRESHMENT SYSTEMS Coffee and Vending Supplier
Brand Guidelines • Who are Refreshment Systems - Company values • Logo positioning, font, colour and how to use guidelines • Company tone of voice • Documents and sales literature guidelines • Digital marketing look guidelines (social media, email campaigns, website)
BALMFORTH AND CO. Coffee brand Brand Guidelines • Balmforth and Co story and values • Logo positioning, font, colour and how to use guidelines • Brand tone of voice • Documents and sales literature guidelines • Digital marketing look guidelines (social media, email campaigns, website)
PACKAGING
From mock up to final supplier proofs I am able to follow the full process needed from concept to manufacture.
B&CO
SALES MATERIALS
POWER POINT
Standardised sales presentations help create a professional feel to your business as well as keeping conent and details consistent.
POINT OF SALE
ADVERTISING
From magazines to online adverts I can help create a range of different designs to help appeal to different market places.
POINT OF SALE
ILLUSTRATION
EMAIL CAMPAIGNS
EMAIL BANNERS
SOCIAL MEDIA MANAGEMENT
Keep on top of your social media posts by using scheduling tools
WEBSITE DESIGN
I am able to mock up website designs and work on page layouts ready for the website development stage
PROMOTIONAL VIDEOS
CLICK TO PLAY
ANIMATION SCREEN SAVERS
CLICK TO PLAY
CLICK TO PLAY
PHOTOGRAPHY
INTERIOR DESIGN I can create mood boards for your customers to be able give your clients ideas of what look could be achieved.
I can create quick mock ups of spaces based on photographs of the space. I am able to design new looks and layouts based on what the customer wants.
EVENTS I can design and install low budget exhibition stands, from layout to the overall presentation of the stand within a limited budget.
3D COMPUTER MODELLING
I can create 3D models from a full product shot to product internal breakdowns. This can be made from a simple sketch or on an existing product or design.
INSTRUCTION GUIDES Creating visual instruction guides can be a great added bonus when either training new customers on any new products or can be used for internal training use with staff. These guides below and to the right show how simply you can communicate quite detailed information in a succinct way.
Having information booklets can help to reduce service calls - calls from customers saying a product is broken or is not working properly are often centred around user error. Training packs can be used as a way of ensuring equipment is used properly reducing the risk of breakdowns.
LARGE FORMAT PRINTING
I can create artwork for large scale printers such as HP Latex h370 to Summa cutters. I create artwork proofs before any artwork is printer which is then signed off by the customer please see above as an example.
THANKS!