SHAO
tsao
SHAO
in Chinese means youth and powerful
SHAO has been fascinated with old things ,nature,and real lifethe most beautiful part of my memory is about my childhood my grandpa,grandma ,the countryside ,farming.
Tell storys about my life ,my childhood ,my love
Brand Positioning :
youth,energy,fun and dare to inovated.
Target customer :
20-30 year-old independant female
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S H A O tsao www.shaotsao.com
Hang Tag & Bag
S H A O tsao www.shaotsao.com
Kraft Paper Bags
Kraft Paper Hang Tag
www.shaotsao.com
S H A O tsao
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Channel Selection
Virtual Store: Under the condition of low capital, we will start from the virtual online store and expand the popularity through social software kind of instagram and facebook.
Brick-and-mortar Store:
MRT Liuzhangli Station. BR07
After the capital expansion of the virtual online store was stable, then opening the first brick-and-mortar store around MRT Liuzhangli Station. BR07 Mainly presents the brand conception, displaying some items and clothes, and sometiomes open a pop-up store in department store.
Strengths : Brick-and-motar store is not necessary to be have in downtown,because its rents are relatively cheap. Designer brands are young and dynamic. Use Eco-friendly materials. Future trends.
Weaknesses : Small brands bear high risks, and promotion of reputation requires long time since Taiwan market is small.
SHAO
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Opportunities : Advanced network brings low cost to every entrepreneurs. Attract like-minded consumers can creat more opportunities.
Threats: Competitors on internet are fierce.
Store
Display
The concept of daily life as a starting point, the store will be used as a house displayto make guests more willing to come. Multi-layered compartment to display the concept of our design on the wall, which is like it was a museum. Set up a specialty coffee area(pour over coffee) let its smell fill the entire exhibition room
Store
Display
Marketing strategy
VIP: Establish VIP system,and offer annual discounts. VIP are even invite to participate our activities for free.
Target customer : 20-30 year-old independant female
Social media: The official website is our main sales way ,and the brick-and-motar store will also sell some items. The shop presents the concept of the designer . In facebook, instagram,they would release news about recent events and our collections and some process of making clothes,through social media maintains S H A O style.
Activity:
Take a good use of the space in the store,inviting experts from different fields to make a speech. Join some charity activities, and dedicate to giving back to society. EX: Cooking feast (cooperation with local farmers, fresh food)
Collaborate with artists to innovate brands After-sales service:
After the sale of clothes, there are sewing class activities for free to fix your clothes , (Eco-friendily)
S H A O tsao
2 0 1 9 SS
SHAO
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The memory from grandpa and grandma.Warm,Harvest,Rice,Oversleve,Sweat
Bottom
Dress
commodity composition Tops
Coat
Accessory
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20%
15%
30%
15%
20%
5% 台 灣 S H A O tsao
Lace
Tunic Polo Shirt
With Lace-The Front Side
Tunic Polo Shirt
With Lace-The Back Side
Sheath Skirt The Front side
Sheath Skirt The Back side
Pinstripe
Notched Lapel
Elastic band
House DressThe Front Side
House DressThe Back Side
Sleeveless Sweater- Sleeveless SweaterThe Front Side
The Back Side
Welt Pocke
Coat With Lace The Front Side
Coat With Lace The Back Side
cigarette pants The Front Side
cigarette pants The Back Side
Pinstripe
S H A O tsao
2 0 1 9 AW
Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion
Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion Inspired by the movie YI YI /
Director Edward Yang
Convention is like the religion Convention is like the religion Convention is like the religion Convention is like the religion
SHAO
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Printing
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Bottom
Dress
commodity composition
Tops
Coat
Accessory
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8%
20%
12%
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32%
4% 台 灣 S H A O tsao
Inspiration comes from the wedding Weddings in Taiwan always choose a good day in the peasant calendar, which make many people usually hold the wedding in the same day. Lace
Printing
Jersey ShirtsThe Front Side
Dress-
The Front Side
Dress-
The Back Side
Jersey ShirtsThe Back Side
Printing
Jersey ShirtsThe Front Side
Dress-
The Front Side
Dress-
The Back Side
Jersey ShirtsThe Back Side
Lace
Lace
Jersey sleevless Shirts- Jersey sleevless ShirtsThe Front Side
The Back Side
Printing
Coat-
The Front Side
Coat-
The Back Side
Photography Fashion Editor
Lin Kuan Ling Tsao Shao Jung
Hair
Tsao Shao Jung
Make-up
Tsao Shao Jung
Model
lamsmaillya
Photography Fashion Editor
Lin Kuan Ling Tsao Shao Jung
Hair
Tsao Shao Jung
Make-up
Tsao Shao Jung
Model
lamsmaillya
Photography Fashion Editor
Lin Kuan Ling Tsao Shao Jung
Hair
Tsao Shao Jung
Make-up
Tsao Shao Jung
Model
lamsmaillya
Photography Fashion Editor
Lin Kuan Ling Tsao Shao Jung
Hair
Tsao Shao Jung
Make-up
Tsao Shao Jung
Model
lamsmaillya
Photography Fashion Editor
Lin Kuan Ling Tsao Shao Jung
Hair
Tsao Shao Jung
Make-up
Tsao Shao Jung
Model
lamsmaillya