Brand Guidelines
2016 v1.0
00
DESIGN AND BR GUIDEL
CONTENTS MAJOR ELEMENTS Logo Color pallete Typography Pattern
06 08 10 12
BUSINESS DOCUMENTS Business cards Letterhead Presentation Folder Envelopes
16 18 20 22
BRAND PRODUCTS Wall sign T-Shirt and hoodie Car window stickers Branded stickers Hardware box sleeve Mugs Pass cards Service van Car
26 28 30 32 34 36 38 40 42
N RAND LINES
02
ABOUT
T
ABOUT US Fonix Telematics was established in 2007 and is a market leader for its vehicle tracking and fleet management Solutions. We are a Software as a Service (SaaS) company offering premium cloud based software to vendors of asset management and vehicle tracking solutions. All products are fully managed from start to end, designed and developed by our UK based development team. Partner success is our only focus.
Engineering We have a large network of engineers covering UK, US and Europe enabling access to all markets. Software Our software is deployed as a Cloud based solution, fully scalable and secure. We do our best to keep up to date with the latest technologies, in order to maximize performance and usability. Billing An End to end billing solution ensures subscriptions are collected quickly and efficiently. Support Dedicated support team to ensure you get the help and support you need. Custom Integration Whether you want to integrate our system into your own solutions or the other way around, we have an option for you. Big Data Analysing large volumes of data to identity behaviours, patterns, and trends enables us to deliver information when it counts.
MAJOR ELEMEN
R NTS
06 LOGOTYPE A logo is a graphic mark, emblem, or symbol commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Our logo is composed of the name of the organization. We’ve chosen a minimalistic approach, to reveal the key values of our company – we are honest, smart, simple and flexible.
LOGO USAGE MINIMUM SIZE & CLEAR SPACE
To standardize the use of the logo, we provide a minimum size for most uses — 20 pixels high for web banners and e-mail headers, 7 mm high for printed materials, and 50 pixels high for web pages. These sizes should be considered the minimum size for print/online uses.
Typeface {
Proxima Nova Extrabold Tracking 50 Proxima Nova Light Tracking 1054
x
Clear space {
1/2x 1/2x
Logo minimum size {
1/2x
08 COLOR PALETTE Color in this design is inspired by bold hues juxtaposed with muted environments and deep shadows. Material takes cues from contemporary architecture, road cover, water and somber sky, which creates a sense of trust and serenity. This color palette comprises primary colors that can be used both for print and web usage. They’ve been designed to work harmoniously with each other. All colors can be used in transparencies.
COLOR PALETT Logotype can only be used in monochromatic palette, dark 90% Black and White.
20
%
80
%
DEEP SPACE SPARKLE
20
%
80
%
100%
100% 70%
30%
% 40
50%
%
%
60
%
40
70%
30%
60 50%
FOR WEB USE #465A64 FOR PRINTING USE C: 72 M: 49 Y: 43 K: 34
90%
10%
10%
FOR WEB USE #3C3C3B FOR PRINTING USE C: 0 M: 0 Y: 0 K: 90
90%
BLACK OLIVE
20
%
80
%
90%
% 40
%
60
40
70%
30%
50%
TE
%
60
FOR WEB USE #FFFFFF FOR PRINTING USE C: 0 M: 0 Y: 0 K: 0
%
80
%
100% 70%
50%
WHITE
20
100% 30%
%
FOR WEB USE #547EC0 FOR PRINTING USE C: 72 M: 46 Y: 0 K: 0
10%
CYAN-BLUE AZURE
10%
FOR WEB USE #617D8B FOR PRINTING USE C: 64 M: 38 Y: 34 K: 16
90%
STEEL TEAL
10 TYPOGRAPHY Exo 2 is a contemporary geometric sans serif typeface that tries to convey a technological/futuristic feeling while keeping an elegant design. Exo is a very versatile font, so it has 9 weights (the maximum on the web) and each with a true italic version. Exo 2 has an organic look that will greatly perform at small text sizes and in long texts.
TYPO GRAPH
HY
Exo2 Bold 18pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Exo2 Regular 12pt Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Numbers & Symbols 0123456789 !@ #%&)=.,?
12 PATTERN A pattern is a discernible regularity in design. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeating like a wallpaper. We used a stylized satellite signal as a main symbol in our pattern.
TYPO GRAPH
HY
BUSINE DOCUM
ESS MENTS
16 BUSINESS CARDS We’ve designed these business cards to leave a great lasting impression. There are two options – for company and personal usage.
BUSINE CARDS
ESS
18 LETTERHEAD A letterhead is the heading at the top of a sheet of letter paper. That heading usually consists of a company’s name and office address, a logo or corporate design, and sometimes a background pattern. The term “letterhead” is often used to refer to the whole sheet imprinted with such a heading.
LETTER HEAD
R
20 PRESENTATION FOLDER Printing presentation folders gives your clients and customers a great first impression about your company. This is the perfect way to allow your customers to take your printed material with them to review.
PRESEN TION
NTA-
22 ENVELOPES A nicely addressed envelope stands out in the mailbox. That’s why it’s important to send high quality, custom printed envelopes. We’ve designed three sizes of envelopes for different company needs – DL, A4 and A3.
ENVE LOPES
BRAND PRODU
D UCTS
26 WALL SIGN Volumetric wall sign using company’s logo has been designed in order to present company’s office for visitors.
WALL SIGN
28 T-SHIRT & HOODIE We have developed a special clothing for the needs of the company’s employees. Basic pattern and logo should be used for printing.
CLO THES
30 CAR STICKERS We’ve designed special stickers for company promotion and for the marking of the vehicles we are working with.
CAR STICKE
ERS
32 BRANDED STICKERS Branded stickers intended to be used on different promo packages and boxes used in the company’s daily work.
CAR WI STICKE
INDOW ERS
34 HARDWARE BOX SLEEVE We’ve designed a package for different sizes of hardware boxes, the project is fully resizable and contains all basic elements for further print preparation.
HARDW BOX
WARE
36 MUGS Branding mugs for the company’s employees have been designed. Basic pattern and logo should be used for printing.
MUGS
38 PASS CARDS Branded pass cards to add some extra class to business appearance of company employees.
PASS CARDS
40 SERVICE VAN We’ve made a special design for company service vans. Basic pattern and dark or white background with logo should be used for branding.
SERVIC VAN
CE
42 CAR Car branding is both a high-impact and cost-effective way of promoting of company brand or product.
CAR
D AND B GUID
DESIGN BRAND ELINES
Designed by:
United States: +1 (347) 850-7997 Ukraine: +38 044-337-0900 E-mail: hello@axondevgroup.com
All rights reserved.
http://axondevgroup.com/