LV I V B R A N D I D E N T I T Y 3 | T H E O LY M P I C S
3.1 | olympic emblem
8.3 | olympic emblem: minimum size
PUTTING IT TOGETHER 9 | USAGE & IMAGERY
3.2 | olympic rings 3.3 | olympic slogan 4 | TYPOGRAPHY
4.1 | primary typeface 4.2 | secondary typeface 5 | COLOR
5.1| primary color palette 5.2 | secondary color palette
9.1 | unacceptable uses 1 0 | I L L U S T R AT I V E E L E M E N T S
10.1 | patterns 10.2 | photography 11 | LETTERHEAD
11.1 | business stationary 11.2 | business cards 11.3 | letterhead
6 | PICTOGRAMS
7 | SECONDARY MARKS
6 | PICTOGRAMS
7 | SECONDARY MARKS
8 | T H E O LY M P I C E M B L E M
8.1 | oympic emblem: full-color 8.2 | olympic emblem: one-color
11.4 | #10 envelope 1 2 | A P P L I C AT I O N
12.1 | environmental signage 12.2 | ephemera / packaging 12.3 | website / mobile 12.4 | print 1 3 | C O N TA C T I N F O R M AT I O N
1
GUIDELINES
The Olympic brand expresses the vision and values of the Lviv 2026 Games. It is the visual representation of the ideals of the city, its people, its culture and the Olympic Movement —in addition to being a valuable marketing property. To preserve the official brands, guaranteeing their integrity and emotional value is essential for the maintenance an continuity of the Olympic Movement.
1.1 OLYMPIC VISION AND MISSION The goal of the Olympic Movement is to contribute to building a peaceful and better world by educating youth through sport practiced without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play.
1.2 OLYMPIC SPIRIT The Olympic Spirit is expressed by Achievement and Excellence. achievement
Going beyond your limits— overcoming challenges with joy, drive, motivation and energy. These are the virtues that that make the Olympics great. The Lviv 2026 Olympic Games brand is a living example of transformation though sports. Its energy is contagious, mobilizing people and expanding opportunities and horizons. It promotes and fosters Olympic values—respect, friendship and excellence—in our daily lives. excellence
Lviv 2026 is a brand that balances spontaneity and commitment with quality and attention to detail. It knows that all that is truly unique requires a combination of inspiration and refinement. It is a creative, yet careful approach, capable of writing an exciting and unique story.
THE BRAND UNIVERSE
2
P R E S E N TAT I O N
More than a form, more than a font and the colors that compose its material expression, a brand needs to have a soul. It is a combination of values and beliefs that give the brand a more human dimension, drawing people in and creating a connection.
2.1 INSPIRATION AND CONCEPTS
This Chapter contains the conceptual framework that gave birth to the Lviv 2026 Olympic Games brand. In addition to the principles and inspiration that guided the creative process, the following content also includes the Essence, the Attributes of the Lviv 2026 Olympic Games brand.
Inspiration and concepts that guided the creation of the brand originated
Lviv 2026 is a brand born with a huge challenge: to represent the Passion and Transformation of a city and the entire country—and project its distinctions to the world. The Lviv 2026 Olympic brand expresses unity, inspires achievement and optimism. It is a living vibrant mirror of a city that expresses diversity and joy, while embracing the entire world.
from a simple, yet powerful idea: what distinguishes our city and makes the Olympic Games a truly grand event are the people, their nature, their feelings and aspirations.
2.3 BRAND ATTRIBUTES
Aimed at fostering a celebratory atmosphere and creating memorable
Lviv is the center for the arts in Ukraine. Known as the “Little
experiences, the Lviv 2026 ‘look’ is far more than a mere branding
Paris, it holds multiple festivals over the course of the year, giving
exercise – these designs will be a source of inspiration, bringing
the people of Lviv much experience in hosting celebrations.
people and cultures together. Venues, products, uniforms – everything
The citizens of Lviv are open to the arts and to different ways fo
associated with the Lviv 2026 Olympic and Paralympic Games, will have
thinking and expressing oneselg. Their culture and people openly
this stamp. The city will put on its best clothes to host the greatest
take in people from all aroudn the world and show them a good
sporting spectacle on the planet.
time year round. As a welcoming and festive community Lviv
Inspired by the rich landscapes of Lviv and Ukraine – full of the sinuous curves of mountains, rivers and lakes – the city’s best-loved icons will all take part in the celebration. Our visual language is based on the cultural patterns found within many traditional Ukrainian design motifs. The design arose from the curves and parts of the Lviv logo and the elastic illustrations and pictograms are an extension of this language. The first step in the creative process was to open my eyes to what I could gather from extensive research – the people, places, images, monuments, colors, smells, sensations... this wealth of inspiration became the focal point of a photographic immersion exercise, deepening my knowledge of the city’s visual highlights.
makes the perfect host for the 2026 Winter Olympics. They do not shy away from celebrating all that life has to offer.
THE BRAND UNIVERSE
2.2 BRAND ESSENCE
3
T H E O LY M P I C S
There are a series of immediately recognizable symbols that create the identity of the Games. These symbols transmit the Olympic values. They are the Olympic Rings and the Olympic Emblem. 3.1 OLYMPIC EMBLEM Passion and Transformation. Passion that unifies all Ukrainians in organizing the Lviv 2026 Olympic Games. Passion through sports, reflected in the drive and desire for achievement. Passion and transformation of a city and an entire country, fuelled by the renovation of the Olympic and Paralympic spirit, projecting Ukraine and Lviv to the world. Passion and transformation of our planet and its people, by promoting a more interdependent, conscious and sustainable culture, as an inspiration to the present and a legacy for the future.
These form the principal symbol of the Olympic Games and the official logo of the IOC. The Olympic rings were conceived in 1913 by Baron Pierre de Coubertin, who was responsible for the rebirth of the Olympic Games in the modern era. The five interlinked rings represent the union of the five main continents. They are colored blue, yellow, black, green and red.
3.3 OLYMPIC SLOGAN lets make history. This years olympic slogran invites people to an event that will live on into history. An event for people to remember and talk about for generations to come.
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3.2 THE OLYMPIC RINGS
4
TYPOGRAPHY
The design of the Lviv 2026 font depicts the essence of the Olympic emblems: Passion and Transformation. The boldness of this creation is not only in the design, but also in its importance for the design market in Ukraine. The Lviv 2026 font is an embodiment of the traditional Ukrainian motif and the modern spirit of the Olympic games.
The strong contrast between thick and thin strokes was explored during the design process. The variety of theline weights in Engravers MT Regular combined with its unique number characteristics come together to present a unique modern yet traditional informality, inspired by the joyfulness and warmth of the Ukrainian people. One standardized font have been chosen for the Olympic brand identity. It is to be used in all printed and online communications. The typeface was selected for its visual compatibility and flexibility with the Olympic emblem and for its ability to convey a personality that is consistent with the brand story. Only use the weights and styles shown on this page.
Helvetica Neue Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Light ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ
4.2 SECONDARY TYPEFACE
Engravers MT Regular ABCDEFGHIJKLMN OPQRSTUVWXYZ
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4.1 PRIMARY TYPEFACE
5
COLOR
It is important that the full-color version of the Olympic Emblem maintain a consistent appearance of the logo and all visual communications across various media types and materials. Using colors consistently in all communication will strengthen brand recognition, create impact and differentiate our programs.
Colors chosen were intentionally curated from the large array
5.1 PRIMARY COLOR PALETTE
5.2 SECONDARY COLOR PALETTE
C:3
M : 32
R : 247
G : 197
Y : 100 B : 34 K:0
C : 17
R : 216
M : 32 G : 170 Y : 100 B : 41 K:0
of pallettes presented in traditional ukrainian designs. The selected pallete represents the warmth that is present during the winter months and the richness that is present in Ukrainian culture.
C : 82
R:5
C : 82
R:9
C : 90
R:2
C : 100
R : 33
Y:0
B : 200
Y:0
B : 125
Y : 55
B : 102
Y : 21
B : 95
M : 38 G : 133 K:0
M : 38 G : 91 K:0
M : 42 G : 102 K : 22
M : 98 K : 31
G : 32
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PICTOGRAMS
Sport pictograms are graphic icons facilitating the visual identification of each sport and are a Games tradition. In 2026, each Olympic sport will be represented by a unique pictogram for the first time. The Lviv Games will have 15 unique personalities, represented are 12 pictograms to showcase the wide flexibility of this visual system.
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S E C O N D A RY M A R K S
of the Olympic Emblem, or the design calls for a simplistic form of the brand identity, use one of the alternative secondary marks.
LV I V B R A N D I D E N T I T Y
When certain constraints prevent the use of the primary full-color version
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T H E O LY M P I C E M B L E M
8.1 OLYMPIC EMBLEM: FULL-COLOR The full-color version of the Olympic Emblem is the primary use of the identity system. It is strongly recommended that this version be used in branded applications whenever possible. CMYK reproduction files are available for specific application requirements.
8.2 OLYMPIC EMBLEM: ONE-COLOR When reproduction constraints prevent the use of the primary full-color version of the Olympic Emblem, use one of the alternative one-color versions.
1 in.
To ensure the integrity of the full-color version of the Olympic emblem, do not reduce its width to less than indicated for print or special usage, and for screen applications. Other reproduction methods will require the minimum size to be greater than the sizes identified here.
1.75 in.
1.75 in. 0.5 in.
LV I V B R A N D I D E N T I T Y
8.3 OLYMPIC EMBLEM: MINIMUM SIZE
9
USAGE
UNACCEPTABLE USES The consistent and correct application of the Lviv 2026 Winter Olympics logo is essential. Always follow the standards presented in these guidelines. The examples on this page illustrate some of the unacceptable uses of the Lviv 2026 Winter Olympics logo. • Never substitute type in the logo. • Never alter the colors in the logo. • Never put other words or phrases inside the logo. • Never tilt the logo. • Never distort the shape of the logo. • Never alter the proportions of the logo in any way. • Never add elements inside or over the logo. • Never rearrange the elements of the logo, unless there is a special usage and approved by Kate Blankenship. • Never reverse the brandmark to white, unless it appears over colored or grayscale image for special uses such as an advertisement or automobile wrap.
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I L L U S T R AT I V E E L E M E N T S
10.1 PATTERNS These felxible patterns are to be used in print, web design, signage and ephemera when appropriate. Examples of proper usage can be seen
PUTTING IT TOGETHER
throughout this brand manual.
10.2 PHOTOGRAPHY A carefully managed approach to selecting photography and illustration will distinguish the Lviv Olympic brand and create a lasting impression. There are two general photographic categories for image selection, environments and people. Using images from these categories can help support the Olympic brand story. It is important to select imagery that is dynamic, celebratory, and emotionally engaging.
PUTTING IT TOGETHER
11
LETTERHEAD
11.1 BUSINESS STATIONARY Use the following specifications for the official Lviv 2026 Olympics.
11.2 BUSINESS CARDS The front of the business card contains half of the Lviv 2026 Olympic emblem on the side of the card. All contact information and website are located on the back along with the secondary emblem option. Colors used full-color CMYK. The color used on the back is full-color CMYK. Stock used is Potlatch McCoy Silk Cover, 100#. Satin aqueous coating should always be used on both sides to ensure maximum quality and protection from scratching.
PUTTING IT TOGETHER
11.3 LETTERHEAD The letterhead contains the Lviv 2026 Olympic emblem with slogan, and contact information. Colors used on the front of the letterhead are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is applied to this uncoated sheet. Adequate white space around the logo allows the logo to be prominent.
11.4 #10 ENVELOPE The #10 two-color square flap envelope contains the secondary Lviv 2026 Olympic emblem with slogan, and address. Colors used on the parent sheet of this converted envelope are full-color CMYK. Stock used is Mohawk Navajo Writing, 28 lb. Brilliant White. No acqueous coating is
Adequate white space around the logo allows the logo to be prominent. A general writing space for the company, person, and address uses the margins below.
PUTTING IT TOGETHER
applied to this uncoated sheet.
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A P P L I C AT I O N
12.1 ENVIRONMENTAL SIGNAGE Signage helps people identify, navigate, and understand environments. All signage will utilize the Olympic emblem, Lviv 2026, the slogan or secondary marks and supporting photographic and illustrative imagery.
PUTTING IT TOGETHER
12.2 EPHEMERA / PACKAGING Ephemera helps people identify and experience the Lviv Olympic brand story. All ephemera has the option utilize the Olympic emblem or secondary marks, and slogan using Helvetica Neue typeface and supporting photographic and illustrative imagery.
PUTTING IT TOGETHER
12.3 WEBSITE/MOBILE The website contains the Olympic emblem with slogan, and contact information. It helps users understand how to take part in the games; information about the various sporting events; the city of Lviv; how to get tickets; the Olympic Torch; News; and More.
12.4 PRINT Print communications inform, identify and experience the Lviv Olympic
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brand story in a clear and engaging way. All print communications will utilize the Olympic emblem or secondary marks, and slogan using Helvetica Neue typeface and supporting photographic and illustrative
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PUTTING IT TOGETHER
imagery. Size specifications are square: 8.5� x 8.5�
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C O N TA C T I N F O R M AT I O N
JACQUES ROGGE, PRESIDENT
O R D E R I N G I N F O R M AT I O N
main office 858 269 1216
Maria Anderson
jrogge@lviv2026.com
Account Executive
lviv2026olympics.com
phone 619 733 8818 manderson@lviv2026.com/ordering
FOR QUESTIONS John Smith Account Executive phone 619 733 8818 name@olympic.org/faq
DESIGN INQUIRIES Kate Blankenship Creative Director, Designer phone 619 733 8818 kate@lvivdesign.com
L E G A L I N F O R M AT I O N lviv2026olympics.com/legal